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How to Get Free Publicity To Create Buzz, Build YOUR Platform and
Skyrocket Sales!
With Bernadette T. Vadurro www.bernadettetv.com
How many of you have ever paid a publicist?
1. Yes
2. No
24%
76%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Yes No 10
How satisfied were you with your investment?
1. Greatly satisfied
2. Somewhat satisfied
3. A waste of money 0%
33%
67%
0% 10% 20% 30% 40% 50% 60% 70% 80%
10
Radio Producers want guests who bring value to
their show.
Communication, Obama & American Politics
A news peg is what makes YOUR
story timely now.
Hook
2012 Presidential Debates
Timing
Talk Shows
You Want to Be the “Go to Person”
Before Social Media…
You told a friend who might tell a friend
Post it and before you know it… It’s virtual worldwide.
Copyright 2009 Speakers Live, Inc.
Insert YouTube Videos
• Add video to your email campaigns, websites and blogs.
• Personalized message from you!
• Give tips, strategies and techniques to HELP your potential customers.
Make Connections on Facebook
Copyright 2009 Speakers Live, Inc.
Make Meaningful Connections
Copyright 2009 Speakers Live, Inc.
Be Distinct
Don’t be an ice cream cone! ~Michelle Baca
Copyright 2009 Speakers Live, Inc.
Become a “Lovecat”
Copyright 2009 Speakers Live, Inc.
It’s not JUST about getting the most “friends”
Quality Relationship Building
It’s more about building meaningful relationships
How to add value to those relationships
• Add content regularly
• Add photos, video
• Comment
• Recommend others
• Upload tips
• Link to other’s website
• Reciprocate
Copyright 2009 Speakers Live, Inc.
Never Leave Home without it….
Go
ogle A
lbu
ms, Flickr, Slid
eshare
Copyright 2009 Speakers Live, Inc.
Copyright 2009 Speakers Live, Inc.
Global Speakers Cocktail Party,
Anaheim, CA, USA 2011
Bernadette Vadurro
Rhonda Faught
Thank YOU!
