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THINK BEYOND MEDICINE

AND ENGINEERING

ENGINEERING

IS JEE NORMALISATION DISCRIMINATORY?

INSTRUCTIONAL DESIGN

WHERE MULTIMEDIA, ENABLES LEARNING

UNIVERSITIES

INNOVATINGECO-FRIENDLY EFFORTS

BANKING & FINANCE

INSURANCE

LAW

FOREIGN LANGUAGES

MEDIA

HOSPITALITY

DESIGN

IT CERTIFICATIONS

BBA

Professional

courses sPecial

2 April 2014360CAreers

contents

Regulars

Letters 6

In the news 8Opportunities, alerts, contests, more!

Edit Note 104Five years of Careers360

EngineeringWas Jee 2013 discriminatory? 20innovation at KiiT 101

Connect with us onwww.facebook.com/Careers360

Cover Design: Anshul Sharma

Cover Photo: A young chef in the making Courtesy: The Oberoi Group

CovER stoRy Introduction 22

Banking and Finance 24

Insurance 36

Actuarial Science 38

Design 44

Law 52

Information Technology 62

BBA 70

Media 78

Foreign Languages 84

Hospitality 92

PROFESSIONAL

COURSESCAREERSBEYONDENGINEERING

AND

MEDICINE

22

INstRuCtIoNAL DEsIGN

CoLuMN

98

16 18

KALyAN BANERJEE

pro-Chancellor,

Centurian Univ.

suRAJIt MItRA

Director, iiFT

6 APRIL 2014360CAReeRs

6783

UGC approved

colleges

across India

are

getting this

copy

courtesy

Share your opinions, bouquets ‘n’ brickbats at [email protected]

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Letters April 2014 l Volume VI l Issue 4

Publisher: Maheshwer Peri

Editor: B. Mahesh sarma

Managing Editor: Nimesh Chandra

Sr. Executive Editor: Rajaram sukumar

Humanities: shiphony Pavithran suri

Policy: Abhay Anand

Universities: Prerna singh

B-School & Engineering: Ashish Jha, sreetama Datta Roy, Prabha Dhavala, Aeshwarya Tiwari

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Released on 01-04-2014 Total no. of pages : 104 + Covers

LETTER

OF THE

MONTH

Features

Research Funding: Learnings from the global best

Incubation: A new frontier for Indian Universities

Sports: Why very few universities excel?

Interviews with 75+ VCs, Directors and much more

OUTSTANDING INSTITUTIONS: ENGINEERING l MEDICINE l SPORTS l LANGUAGES

AGRICULTURE l EMERGING l SPECIALIZED l COLLEGES-TURNED-UNIVERSITIES

+

UNIVERSITIES

2014

INDIA’S

100 BEST

www.careers360.comMarch 2014 ` 50

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INSIDE

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R E �❊A R C H E R�

Cover-March Final.indd 1 25/02/14 1:58 PM

Universities must boost productivity

In India, the universities should be more productive. They desperately need a paradigm shift. The knowl-edge centers should not con-fide themselves to a comfort zone. Why are universities moving at slow pace? It is because our focus is more on academics where real research or innovation has negligible space. Institutes should be encouraged to work in shifts. Rarely, one finds time to do hard core research; either labs are closed or mentors are una-vailable for discussions. Evenings could be more engaging by value adding your theory into practice.

Ramesh Chauhan

Ranking: Outstanding Universities I highly appreciate the entire team of Careers360 for bringing out such a comprehensive Bible on Indian Universities. With just a cursory glance, I located India’s best universities - public, private and multi-disciplinary universities. The information on emerging universities and institutes is the icing on the cake. The real challenge would be to witness how these universi-ties outshine full grown mighty universities.

Sampath Mohanthy

Your March edition deserves applaud and praises! I was awed by reading the opinions of educational scholars of the country. Since I studied at Mani-pal University, I was all the more delighted to read thoughts of my vice chancellor Prof. K Ramnarayan.

Sangeeta Murthy

IITs are the best! Potential to compete We will slowly and surely leave a global stamp. In the recent report on Feb 26, 2014, three IITs – Delhi, Madras and Bombay found its existence in subject-wise ranking rolled out by Quacquarelli Symonds (QS). IIT-M and IIT-B were ranked 49 and 50 under the Civil and Structural Engineering respectively. This report boost confidence, but we shouldn’t be over con-fident. India has a long way to go.

Sakshi Khanna

8 MARCH 2014360CAREERS

Fulbright-Nehru Fellowships

Funding for outstanding Indians to pursue a Master's at American institutes

Max Life Insurance invites applications for the fourth edition of the ‘i-genius Scholarships’ to be held in 2014, for school children. The contest is offered in two categories - i-genius Juniors (Class 3 to 5) and i-genius Seniors (Class 6 to 8), a total of 100 scholar-ships and 900 merit certiicates will be given away. This includs a grand irst prize ofINR 10 lakhs each for junior and senior category. Application deadline is April 30, 2014. Get details at www.i-genius.org. Post registration, participants will give an online exam based on which selected candidates will be invited for a video conferencing test with the jury members.

i-genius Scholarships

The United States-India Educational Foundation (USIEF) has invited ap-plications for its Fulbright-Nehru and other Fulbright fellowships. Outstanding Indian students, academics, teachers, policy planners, administrators, and professionals are encouraged to apply. USIEF expects to offer approx. 90 Fulbright-Nehru fellowships for Indians in 2015. For Fellowship details visit www.usief.org.in. The application deadline is July 1, 2014. Fellowships are offered in the areas of Arts and Culture Manage-ment; Environmental Science/Studies; Higher Education Administration; Public Health; Urban and Regional Planning; and Women’s Studies/Gender Studies.

Scholarships for bright school children from Class 3 to 8

The Institute of Management Technology (IMT), Ghaziabad and IMT, Hyderabad held convocations for the class of 2014 on the Ghaziabad campus in March. On the occasion, Cyrus P. Mistry, Chairman, Tata Sons Limited, delivered the convocation address. In his address, Mistry noted, “The most signiicant of the challenges beset upon industry across the world is to ensure high standards of ethical conduct and good corporate governance, that stakeholders expect from corporate sector. Long-term commitment to values need to be demonstrated by the industry leaders. In an increasingly interdependent world, young managers are required to develop the sensitivity to societal concerns, and use the

many tools that are available.” Diplomas were awarded to PGDM (Post Graduate Diploma in Management), DCP (Dual Country Program), PGDM-Executive and the PGDM-Part time students who passed out with any of the following spe-cialisations: Marketing, Finance, Human Resources, Information Technology and International Business.

IIMB, IIFT-D WIN CFA CHALLENGE INDIA FINAL

Indian Institute of Management, Bangalore and Indian Institute of Foreign Trade, Delhi emerged as winners to represent India in the 2014 Asia Paciic Regional Final of the CFA

Institute Research Challenge on April 25, with students of 15 other countries. The India competition witnessed 43 leading business schools and 209 students across the country ighting it out over the past six months to be among the ive regional winners from each zone. The national inal held at Bloomberg oices in Mumbai saw the two winning teams and participants from Symbiosis Institute of Business Management Pune, IIM Shillong, and NITIE Mumbai present their research reports and equity recommendations. The local winning teams will advance to the respective regional inals to be held in Asia Paciic, Europe, Middle East & Africa, Americas, and New York regions after which the regional winners will advance to the global inal.

“Young managers must use many tools”

In the newsCAREER NEWS CAMPUS NEWS NEW COURSES EVENTS

B - S C H O O L C O N T E S T

Convocation Batch 2014 at IMT Ghaziabad, Hyderabad graduate!

Winning teams IIM Bangalore, IIFT will represent India at global CFA Research challenge in April

10 APRIL 2014360CAREERS

IIT Roorkee’s annual tech fest Cognizance, held in March gave

science and tech enthusiasts a chance to look at next generation innovations. The event attracted 20,000 participants from across the world, in over 180 campus and online events. Over 12 eminent speakers, including Alberto Levy and Ravi Sandhu, spoke about evolutionary innovations. Wipro and SAP Universities conducted career talks on campus. Dr Tabas-sum Jamal, Principal Scientist, CSIR and RK. Khandal, Presi-dent - WAITRO urged students to experience science up-close and in action. Exhibits on 3D printing and Gridbots (design, construc-tion, operation, and application of robots, as well as computer systems for their control, sensory feedback, and information processing), and robots Garun and Hansa left sci-ence and tech enthusiasts literally jaw dropped.

THREE-DAY SCIENCE AND

TECH EXTRAVAGANZA

T E C H F E S T

The Mahindra École Centrale (MEC), College of Engineering has opened admissions to its first-ever batch of its five-year Integrated Dual Degree Program set to commence in August 2014 from its sprawling campus at Bahadurpally, Hyderabad. The institute is a collaborative venture between Mahindra Group, École Centrale Paris, and Jawaharlal Nehru Technological University Hyderabad (JNTUH). The programme leads to a B.Tech and M.Tech degree from JNTUH, and the inaugural batch has 180 seats. There would be 60 seats each in Electrical Engineering and Computer Science & Engineering and 30 seats each in Mechanical and Civil Engineering streams. Selection is based on JEE Mains results and a subsequent counselling. For NRI/PIO/International Passport holders the SAT subject test results would be considered. Visit www.mahindraecolecentrale.edu.in for application forms and other details.

Calling the first batch of engineers

MEC is a joint venture of Mahindra Group, Ecole Centrale Paris and JNTUH

Hands-on experience in ITSAP India’s SAP University Alli-ances programme, has signed up 100 universities, including Banga-lore’s University Visveswaraya College of Engineering. The SAP University Alliances Programme provides students and lecturers of engineering, business and IT programs with access to SAP software and training. The courses enable students to pursue SAP certiications and eventual hiring of the SAP software. This IT training beneits over 1500 universities, worldwide. “SAP sees merit in contributing to talent enhancement efforts and help meet the growing skill demand of the industry,” said Crispian Tan, Director SAP University Alliances Program (Asia Paciic & Japan).

Congnizance “Imagineering Change” was this year’s theme

50 scholarships for African students

OP Jindal Global University (JGU), Delhi NCR has announced the Jin-dal-Africa Scholarship Programme as part of its commitment towards build capacities of young Africans in key issue areas relevant to their countries. The campus already has students from Kenya, South Africa, Liberia, Mozambique, Angol, Botswana, Guinea and Zambia. African students graduating from the programmes are returning to their respective countries to take up careers in teaching, apart from joining the public and private sectors. In the recent past, Jindal Global University has hosted Maria Da Luz Guebuza, First Lady of the Republic of Mozambique, and Joseph Boakai, Vice President of Republic of Liberia.

Boon for African students

CAREER NEWS CAMPUS NEWS NEW COURSES EVENTS

SAP University Alliances has signed up 100 Indian universities


CONVERT YOUR DREAMS

INTO PRODUCTS!

T E C H C H A L L E N G E

Intel invites students, faculty and research associates of technology programmes and schools, to participate in the Intel India Embedded Challenge 2014, and showcase your

work on a global scale. You must design and develop novel embedded applications based on Embedded Intel Architecture Processors in areas such as Consumer Electronics, Digital Security Surveillance, Medical, Storage & others. The contest is segregated into three broad sections – Internet of Things Devices, Smart Solutions for Social Sector and Wear-able Computing, and will be conducted in three phases. Registrations close on June 20, 2014 and the finals and award ceremony will be held in December 2014. Prizes include two grand prizes of INR 5 lakhs each, and five prizes of INR 1 lakh in each category, and others like ‘Best woman innovator’. Students of technical, management institutions and degree/diploma colleges can participate as individuals or in a team not exceeding three members. Register and get more information by visiting https://iec2014.intel.com

On the occasion of its golden jubilee, BITS Pilani celebrated with various activities across its campuses in Goa, Hyderabad, Pilani and Dubai. The institute organized its first-ever national-level 10 km run in Hyderabad, termed ‘BITSathon’ which saw over 650 runners, including BITSians and Hyderabad citizens, participate. Key attendees of the run included Dr A.K Khan, IPS, Director General, Anti-Corruption Bureau, and Government of Andhra Pradesh along with Prof. V.S Rao, Director of BITS-Pilani Hyder-abad, a 1972 BITS Pilani alum-nus. BITS Pilani, KK Birla Goa campus, invited Prof. Walter H. G. Lewin, a renowned Dutch Astro-physicist and Professor Emeritus of Physics at MIT, to conduct a talk on the ‘Birth and Death of stars’. Lewin is popular for his video lecture series on Physics and massive online courses taught on MIT OCW (Open Course Ware). In 2012, Princeton Review named him among ‘The Best 300 Profes-sors in the US.’

ICFAI faculty win case-study awardUK-based Case Centre, the largest repository of management case studies, awarded ICFAI Business School (IBS), Hyderabad in the “Knowledge, Information and Communication Systems Manage-ment” category. The winning case study titled “Digital Marketing at Nike: From Communication to Dialogue” authored by Prof. Debapratim Purkayastha and Adapa Srinivasa Rao, focuses on how global sportswear giant Nike leveraged ICT to win in a hyper competitive market. The Awards were instituted to celebrate world-wide excellence in case writing and teaching.

Intel India Embedded Challenge 2014 is a global platform to showcase students and professional work

BITS Pilani turns 50

UChicago’s launches India centre in DelhiThe University of Chicago launched its India centre in Delhi in March 2014, following the launch of its China centre in Bei-jing in 2010, and its Paris centre in 2004. The centres bring together researchers and students to collaborate across the academic spectrum. Located in Connaught Place, the centre will be home for research and an education arm for its faculty, graduate and under-graduates working in India and South Asia, as well as Indian re-searchers and students represent-ing a wide array of institutions.

CAREER NEWS CAMPUS NEWS NEW COURSES EVENTS N OT I F I C AT I O N S

Log on to Careers360.com to track all UPSC exam dates, 2014

PUTHAT 2014 on May 11

BITS slot booking still open

Shiv Nadar University opens MBA admissions

IIJNM offers media courses in Bangalore

Apply to Jamia Hamdard MBBS before May 30

Dignitaries at a pre-launch academic conference in Delhi

Participants of the 10 Km BITSthon organized in Hyderabad

Outstanding Universities OPINION


Social inclusion really happens when we empower the marginalized; there are many aspects to empower-ment and social inclusion – one obvious path is mean-ingful education. It is not enough to just open a college

and produce degrees. We need to be careful that education is custom-delivered to it the context. To make an impact to our society and its future, we need to understand and appreci-ate our diversity, and the complexities that result from the skewed progress made by diferent sections of our society.

Discrimination is endemicUnknown to us, we discriminate against students from spe-ciic backgrounds. Aptitude tests are a test of speed and hence test practice, thus eliminating those who could not aford the coaching. Any competitive exam that has spawned a coaching industry has left out large segments of our students from that opportunity.

Meaning and substance score over uniformity and metrics Traditional education programmes in India are syllabus-bound and examina-tion-driven. Exams are necessary, but the drive towards “standardization” of the examination system has led to pre-dictable questions with unambiguous answers. When the quality of education is measured primarily by marks or grades, it could lead students, faculty and education administrators to single-mindedly focus on good grades. That results in students acquiring enough nuggets of information on the subject, not necessarily with much wisdom or fundamentals.

IP is the be all and end allEducation must not also become a meaningless chase for numbers. Some academicians sport over a 1000 publications in their résumé , and we celebrate them. Is that humanly pos-sible? Professors with credibility will conidently say they must have plagiarized. Why must we put recognition goals so far removed from real value creation that we end up celebrat-ing plagiarism?

We also lament we lack patents. The concern is good to the

extent that we must nurture research and knowledge crea-tion. But why patents? Is that in tune with Indian philosophy? Can we stand up and say our Universities stand for open sharing of knowledge? In fact, that should be the purpose of education.

Collaboration and community Nation building is not a competitive exercise. Yet we ind academic institutes resistant to collaborate. Even industry-academia interactions are limited to the formal transactions of recruitment and internships. We must join hands, and come together – freely share information, ideas, develop-

ment programmes, and exchange faculty and students.

Education is 360 degreeThe uncertain future necessitates that stu-dents learn cultural aspects of living in an unknown society that throws unexpected challenges at them. Can such challenges be anticipated? How to live in a big city and face its consequent challenges, or how to work in a corporate environment with an impatient and sometimes insensitive manager, are necessary elements of such learning when we take a holistic view of education. When education is residential, students get adjusted in campus irst, and get acquainted to living with diferent and diverse people. Such education stretches beyond academic hours, and focuses on culture, curiosity and cooperation.

As a nation, we need to have the courage to set our own goals and our own path. Harvard and MIT serve one end of the spectrum pretty well but America has its own problems with education, and we

need not copy them in everything. Let us also not make edu-cation a chase for doctoral degrees or papers. Let us instead focus on how education can make an impact to the well-being of our next generation – this includes focus on values, rela-tionships, inding purpose in life, and a lot more. Let us pursue the diferent route with courage and conviction.

The writer is Pro Vice Chancellor,

Centurion University of Technology & Management, Odisha

Education is about grooming an individual into a well-rounded personality. Blind following of western methodologies may not be the way to achieve it, says Prof. Kalyan Kumar Banerjee...

Try to beat a different path

Why must we put recog-nition goals so far

removed from real value creation that we end up celebrating plagiarism?

Outstanding Universities OPINION

IIFT Director Dr Surajit Mitra is an IAS Oicer who has served on the Board of Directors of Navratna PSUs and also taught at DU, NEHU and JNU. He shares his views on what a university should be with Career360’s Abhay Anand.

Not just degree granting institutions

Q. What according to you is a ‘World Class University’? A. Those universities are world class, which are knowledge centres, because a university can be always evaluated in terms of its infrastructure, faculty, students, etc. It should contribute to the growth of knowledge. It is not the size of the university or the quality of infrastructure but sum total of it. If it is not doing this then it is just a degree granting institution.

Q. What is IIFT’s plans to become ‘World Class’ ?A. If IIFT is to become a world-class institution then we need to become a knowledge centre, a one-stop hub for research in international trade and business, a hub for export-import strategy, data, information, everything put together.

Q. What challenges do you face as the Director of an institute of national repute? Is there some scope for improvement?A. Every institution requires improvement; we need to con-stantly upgrade our faculty. We also need to invest heavily in research. Without this it will not be called a great institution. The other challenge is to upgrade the faculty and introduce new subjects. It is also a challenge for me to not only produce very eicient MBA students but at the same time socially aware and sensitized human beings for the social issues.

Q. Are you following any unique academic practice?A. In international trade you cannot survive if you are not contemporary, therefore we constantly revise our curriculum. We try to teach more applied theory, which means we look more at simulations; case studies so that when our students become managers they can efectively handle various issues.

Q. What is your take on IIFT’s key future initiatives?A. I want to create a few centres of knowledge, one will be a centre for energy studies because I feel that energy trading is the biggest trading in the world and every country should strategize itself in energy trading.

Q. How to make India’s higher education more robust?A. Most of the investment in the higher education was done in Engineering, Medical and Management. But we have not been able to bring investment in establishing world-class labs, world-class science institutions, and skill development insti-tutions. Unless we do that we cannot produce world-class sci-entists. We also need to connect academia with the industry.

Q. Your views on the current regulatory regime?A. UGC has played its role in a very eicient way and there is some kind of standardization among the government univer-sities. But we do not have that kind of control over the private ones. I am not in favour of any kind of strict regime. There should be less control and more facilitating environment.

Q. A large number of MBA, Engineering institutions, are now closing down, how do you see this?A. Many people opened educational institutions to grab land. A lot of dilution has taken place; therefore quality control is very important, which we lost sight of.

Q. What are your views on the accreditation process being followed in India?A. We need to make accreditation compulsory for all the higher education institutions; there is need of independent judicious accreditation bodies. The bodies that are there have not been very efective till date.

Q. How can India make a mark in research publications?A. We have to incentivize research to motivate faculty by var-ious ways, not just by giving cash awards. We have to be care-ful about good and bad publications, as we haven’t focused on it till now. We should also promote journals.

We have not been able to bring

investment in establishing world-class labs,

world-class science institutions, and skill

development institutions

Muhabit ul haq

Test JEE 2013

20 April 2014360CArEErs

Was JEE Main 2013 normalisation discriminatory?

Careers360 did a poll amongst students, which revealed that more awareness is need to help students understand this process

POLL RESULTS

1. 24% of the students did not understand the

JEE Main 2013 normalisation

2. 36% feel it is good

3. 38% feel it is discriminatory

PSU JOBS entail a high level of responsibility and offer good career growth

by Prabha Dhavala

Since the introduction of the controversial nor-malisation formula used for admissions to the engineering courses at NITS, CFTIs and other

institutes through the JEE Main 2013, this has been the main question for many. Careers360 conducted the JEE Main 2013 Normalisation Poll online, asking students for their take. At least 17,000 students par-ticipated in the survey and these were the inferences drawn from the results:

1. I am not fully informed: 24.36% of the students who participated said they didn’t have the informa-tion necessary to understand the JEE Main 2013 normalisation. This means around 25% of those who took JEE Main did not understand the formula.

2. It’s a good formula: 36.83% of participating stu-dents felt that the JEE Main 2013 normalisation was good. This high percentage shows that the normalisa-tion of JEE Main 2013 was accepted well among a section of the students.

3. The formula is discriminatory: 38.81% of stu-dents participating in the JEE Main 2013 Normalisa-tion Poll felt that the JEE Main 2013 normalisation was discriminatory to the aspirants in one way or the other. This high figure stresses the fact that a good section of the student community is not happy with the JEE Main 2013 normalisation used for admis-sions to the engineering courses at the NITs, CFTIs and SFTIs.

Surprisingly the margin between the students for the JEE Main 2013 normalisation and those against is a very minor one. The conclusion, however, is that while the JEE Main 2013 normalisation formula is not perceived as wrong, students feel that it needs to be explained and presented better.


COVER STORY

From Hotel Management and Banking, to BBA and Actuarial science, we present 100+ career options!

by Team Careers360

The GATE 2014 examination is an eye opener. It saw nearly 1.4 million students take the coveted entrance that will open the gates for an M.Tech or MS degree. With just over 40,000 seats, GATE would be the

toughest exam to crack in the coming years. What it hides is the fact that over nearly 80 percent of the GATE aspirants are there primarily because they could not ind a job at the end of their 4-year B.Tech programme.

There are multiple reasons why a professional degree like B.Tech is not delivering a job to the student at the end of four years of study. Bad quality faculty, remote location of the institutions, lack of suicient funds, zero corporate interaction, and outdated syllabus, are the usual reasons given. Ram Kumar, Executive Director, ICICI Bank, ofers a succinct explana-tion. He contends that the primary reason why many Engineering graduates never get employ-ment is because in the irst place they have chosen the wrong degree! Their inclination and interest was in a completely diferent domain, but they chose Engineering because it was the in thing to do. The reasons given above, and peer pressure merely compounded the problem.

THINK BEYOND MEDICINE

AND ENGINEERING

BANKING

DESIGN

LAW

IT

BBA

MEDIA

FOREIGN

LANGUAGES

HOSPITALITY

24

44

52

62

70

78

84

92

For each one of the 8.2 million Class 12 aspirants, that is some very important advice. Understand what is of interest to you. If Engineering and Medicine are not to your liking do not opt for the programme. There are plenty of other programmes in diverse ields that ofer a fulilling and lucrative career. Do examine them carefully. As business improves and diversiies, Law becomes an important profession. The exponential sala-ries that young graduates from various National Law Universi-ties are receiving are a sign of things to come in the profession. CA, CWA and CS are evergreen options assuring a good career for commerce students.

With the rise in ubiquitous computing, certiications in IT is an upcoming area and can even add substantial

value to Engineering graduates. The rise of travel and tourism and globalization has opened up new avenues in the hospitality sector. Being a chef is a promising option now-a-days. With 900+ TV channels, media too is ofering plenty of opportu-nities. But each of these domains demands com-mitment, hard work and above all, individuals who are passionate about their domain. We have put together a brief overview of eight such profession-al domains to help you decide better. E-books and a comprehensive almanac will follow in the com-ing months. Decide carefully, and decide well!

Professional Courses BANKING AND FINANCE

25 AprIl 2014360CArEErs24 AprIl 2014360CArEErs

There is a great demand of trained professionals in Banking and Finance. Here is how to choose the best in the domain

UnCommon Jobs in FinanCe seCtoR

graduates can get jobs like that of a Project Finance Manager, Equity and Fixed Income Settlements Specialists, Commercial Finance Manager, Compli-ance Oicer, Corporate Banking Trade Analyst, Cash Management Operator and Consumer Banking Asset Operator. Other job proiles are: Business Analyst, Market Risk Analyst, Corporate Bank-ing Credit Analyst, Consumer Banking Asset Operation Manager, Forex Head and Corporate Banking Branch Head, in banks like ABN AMRO, Deutsche Bank, Barclays Plc, HSBC, Citi Bank N.A. Dresdner Bank, Goldman Sachs, Lehman Brothers, Standard Chartered Bank, Royal Bank of Scotland.

Top coursePostgraduate Diploma in Banking & Finance (PGDBF)Ofered by Federal Manipal School

of Banking (FMSB), this course is an exclusive partnership forged between Federal Bank and Manipal Global Edu-cation services to develop Bankers of tomorrow.Duration: One yearEligibility: Gradutes with minimum 60% marksFees: Rs. 3.30 lakhs.Admission criteria: Through aptitude test and PI conducted by the instituteWeb: www.federalbank.co.in/federal-manipal

FINANCIAL MARKETSDriven by rising personal incomes, cor-porate restructuring, de-regulation and liberalization of inancial markets, the Indian economy is expected to become a US$ 5 trillion economy by 2020. Finan-cial market is a broad term that refers to any marketplace where buyers and

sellers participate in the trade of assets such as equities, bonds, currencies and derivatives. India’s inancial system comprises inancial institutions, inan-cial markets, inancial instruments and services. Financial intermediation in the organized sector is conducted by a large number of inancial institutions.

“Never before has the country needed the services of Accountancy/Finance Professionals in every facet of the econ-omy,” shares Rishi Kumar. This domain deals with Financial Institutions & Mar-kets, capital markets operations, corpo-rate inance, commodities market and the core focus is on Foreign Exchange and Currency Markets, Financial Valu-ation and Modelling, Equity Research, Financial Econometrics, Wealth Man-agement, Investment Banking, Mutual Funds & Fixed Income Securities.

Job profilesAfter completing the course one can ind placement as a Financial Planner, as an Analyst - equity, technical, derivatives, as fund/risk/portfolio/wealth manager. Most of the recruitments are done by banks, consultancy irms, mutual fund houses, research irms, KPOs, broking irms, equity research irms and capital market players.

DEBASISH BISWAS

Country Head,

CIMA India

by Aeshwarya Tiwari

Everybody thinks that a career in the inance sector is all about money. This is not exactly the case though it is related to

money. Obtaining a degree in banking or related ield is just the irst step towards a thousand mile journey. At this junc-ture a fresh graduate should take stock of available career options and weigh the industry sectors that have maximum openings. One may also factor in career growth. But to cash in on this, one has to be industry-ready. “The Finance and Accounts departments are essentially the lifelines of any organization and companies often prefer candidates with skills and expertise,” says Rishi Kumar Sharma, CA.

BANKINg ANd FINANCEBanking and Finance sector has immense growth potential. Most players now focus on the rural segment where banking and inancial services penetra-tion is very little or negligible. This is also the sector which recruit in bunches. Around 25 application are pending with RBI for new banking licenses, which means that once they start their services there will be a huge demand for trained people. New inancial institutions and private banks have entered this ield, broadening the range of banking ser-vices and resulting in more options for trained personnel.

Financial management provides a number of career options ranging from inancial planning to sales. The pri-mary focus is on study of concepts in

specialized subjects and topics relat-ed to General Management, Banking, Finance, Economics, Law and various soft-skill training. The curriculum also includes a comprehensive study of the banking processes.

Job profilesAfter completing Postgraduate Diploma in Banking & Finance (PGDBF) you can begin your career as a Probationary Oicer in private or public sector banks. A Probationary Oicer can reach up to the level of bank chairman. Remem-ber, Chanda Kochhar, who started her career as a Management Trainee with ICICI bank in 1984 rose to the position of Managing Director (MD) and Chief Executive Oicer (CEO).

In private and international banks,

Management accountancy as a career option in the country is fairly new as compared to other commerce career options that have been around for decades now. Having said that, manage-ment accounting as a long-term career has found immense favour with the Indian student population

IndIan Economy is poised to touch US$ 5 trillion by 2020, pushing the demand for qualiied banking professionals and those with the required skill-sets to manage inancial markets

Rohit Gautam


28 AprIl 2014360CArEErs

Top Courses1. Post-Graduate Programme in Securities Markets (PGPSM)Securities and Exchange Board of India (SEBI) has established the National Institute of Securities Markets (NISM) that ofers Post Graduate Programme in Securities Markets. The full-time course deals with fund management, sales/product and brand management, operations and services, information technology, inancial advice and plan-ning among others.Duration: One YearEligibility: Graduate. Experience of 6 months to 2 years is desirable, but not essential.Fees: INR 3 lakhs Admission criteria: GMAT, XAT or NISM scores Web: http://www.nism.ac.in/

2. PG Programme in Global Financial Markets (PGP-GFM)BSE Institute Ltd., a capital market edu-cational institute, ofers full-time PG programme in Global Financial Mar-kets (PGP-GFM). It deals with funda-mentals and economics of the inancial markets, capital markets, corporate inance, portfolio management, securi-ties and business law. Duration: Two years (20 modules)Eligibility: Graduates with minimum 50% marksFees: INR 4.25 lakhs excluding service tax.Admission Criteria: On the basis of entrance exam conducted by BSE Insti-tute Ltd or valid CAT/MAT or MAH-CET scores. The selection is based on the basis of GD PI. Web: http://pgpgfm.bsebti.com/

3. Post Graduate Diploma in Manage-ment in Financial Markets PGDM (FM)This is a full-time course jointly ofered by National Institute of Financial Man-agement and National Stock Exchange of India Ltd. It deals with major areas of inancial markets, equity, debt, mutual funds, currency derivatives and com-modities etc. Duration: One yearEligibility: Graduates with minimum 50% from a recognized University.

Duration: Two yearsEligibility: Graduates with minimum 55% marksFees: Only application fee of INR 1500.Admission Criteria: Through CCAP Aptitude test conducted by institute or on the basis of their latest CAT/XAT scores. If the candidate has equal to or more than 90 percentile with a mini-mum of 80 percentile in all the sections he/she will not be required to appear for the CRISIL Aptitude Test & will directly appear for the GD/PI round. Aptitude test is conducted at 18 loca-tions across the country.Web: http://crisil.com/ccap/

How to get in the sector?Entry to this sector varies from course to course. Professional institutes con-duct their own entrance exam. If you go for PG Diploma in Management you can opt for management entrances such as CAT/MAT/XAT etc. A candidate should have graduated with minimum 50% marks for pursuing the PG pro-gramme in this domain. Institutes short-list candidates with the help of group discussions and personal interviews.

Careers prospects The all-round demand for banking professionals has made public sector, foreign and multinational banks recruit more and more postgraduates, CAs and CFAs to enhance their eiciency. Financial intermediaries segment ofers the maximum numbers of high qual-ity, high-pay jobs in the Banking and Finance sector.

There are several jobs in Finance and Accounts even for a fresher. “I would advise young graduates to spend some time studying at a specialized training institute, and taking a ringside view of the market while participating in a small way and then taking a plunge,” advises Ambarish Datta, MD&CEO BSE Insti-tute. While applying for an entry-level job in Finance or in Accounts, you can choose from a wide variety of job pro-iles matching your qualiications.

“There are a variety of career options available in the domain ranging from traders, investment advisors, equity researchers, technical analysts to invest-ment bankers,” adds Datta,

Fees: INR 4.5 lakhs Admission Criteria: Through NIFM-NSE online test. But those with valid CAT/GMAT/XAT/CMAT score are not required to appear in the online test. Selection is based on the basis of per-sonal interview or video interview.Web: http://www.nifm.ac.in/

CRISIL Certiied Analyst Programme A Standard and Poor’s Company, CRISIL is a rating agency and also works in areas of risk and policy advisory. The agency that provides research inputs to leading banks and irms ofers two-year intensive work-cum-study programme that combines job assignments, interac-tive workshops and academic studies to equip the learner with exceptional inancial and business skills. “The inan-cial services industry is highly knowl-edge-intensive. Hence, young graduates desiring to excel in this domain need to invest in developing strong fundamen-tals in their chosen subjects,’ says G Rav-ishankar, President, Human Resources and Strategy, CRISIL.

“Other traits that diferentiate ‘good ’inance professionals from the ‘great’ ones are detail orientation and analyti-cal rigour. These are the pillars of a career in inancial services. In addition, high commitment levels and a sharp learning curve are attitudinal aspects that go a long way towards ensuring suc-cess,” Ravishankar added.

G RAVISHANKAR

President, HR and Strategy, CRISIL

The financial services indus-try is highly knowledge-intensive. Hence, young grad-uates desiring to excel in this domain need to invest in developing strong fundamen-tals in their chosen subjects



COURSES CONdUCTEd BY PROFESSIONAL BOdIES

Chartered Financial Analyst (CFA)The CFA Program was instituted by the CFA Institute in USA, a global asso-ciation of investment professionals. This has a globally recognized, graduate-level curriculum that provides a strong foun-dation of real-world investment analysis and portfolio management skills along with the practical knowledge you need in today’s investment industry. The irst time enrolment fee is INR 27000 and the exam fee is INR 49000. CFA Sushant Suri, Director & Lead Trainer at FinGuru Education Pvt Ltd shares, “Earning the CFA charter demonstrates mastery of the skills most needed for investment analysis and decision mak-ing in today’s fast-evolving global inan-cial industry. That’s why employers and clients around the world are increas-ingly seeking out CFA charter-holders, often making the charter a prerequisite for employment.”

The curriculum is divided into 4 major areas such as Ethical and profes-sional standards, Tools and inputs for investment valuation and management

(Quantitative Techniques, Economics, Financial Statement Analysis, Corpo-rate Finance), Asset valuation (Equity Valuation, Fixed Income Valuation, Derivatives, Alternative Investments) and Portfolio management. The dura-tion is based on three levels of the CFA Examination - Level 1 Exam is conduct-ed twice a year in June and December, Level 2 and 3 are held only in June. The minimum time taken to complete all the 3 levels would be approximately 2.5 years within a period of 4 years.

How to get in?You need to be a graduate to give the CFA Exams. There is no requirement in terms of minimum marks or the gradu-ation to be in a speciic specialization. You can also give the CFA Level 1 Exam, while you are in your inal year of gradu-ation. But to give Level 2, you must have completed your graduation at the time of registering for the exam.

Careers prospects“The CFA programme, unlike the MBA, is focused on investment knowledge and has increasingly become a mark of dis-tinction for investment professionals. It is often seen as career booster for Wall

Street executives,” says Suri. The CFA charter provides you with a strong foun-dation for a variety of career choices in the investment profession. It equips you with knowledge and skills in the areas of inancial research, valuation, corporate inance, and portfolio management.

Job profiles After becoming a CFA one can work as a Portfolio Manager, Research Analyst, Chief Executive, Consultant, Corporate Financial Analyst, Financial Advisor, Investment Banking Analyst, Account-ant/Auditor, Strategist in public and private sector.

Certiicate in Business Accounting (CIMA-CBA) The Chartered Institute of Management Accountants (CIMA) is a UK-based professional accountancy body that focuses on the training and qualifying of accountants in business. It represents inancial managers and accountants who work in industry, commerce, not-for-proit and public sector organiza-tions. It is internationally recognized in ofering inancial qualiication for busi-ness. Certiicate in Business Account-ing is an entry-level qualiication, which

SUSHANT SURI

Director & Lead Trainer, FinGuru Education Pvt Ltd

Earning the CFA charter demonstrates mastery of the skills most needed for invest-ment analysis and decision making in today’s fast-evolv-ing global financial industry. That’s why employers and clients around the world are increasingly seeking out CFA charter-holders, often making the charter a prerequisite for employment

cHaRTEREd FInancIaL analyst programme helps you become an Investment Banking analyst



gives you business experience beyond just inancial accounting, and is gaining traction in India. “Management accountancy as a career option in the country is fairly new, as compared to other commerce career options that have been around for dec-ades now. Having said that, manage-ment accounting as a long-term career has found immense favour with the Indi-an student population,” says Debasish Biswas, Country Head, CIMA India.

The certiicate level consists of ive subjects - Fundamentals of Manage-ment Accounting, Financial Account-ing, Business Mathematics, Business Economics and Ethics, Corporate Gov-ernance and Business Law. The exam fee is INR 5000 per subject.

How to get in?One can start CIMA after 12th stand-ard, by enrolling for CIMA Certiicate in Business Accounting. This has 5 modules with computer-based assess-ment. One can take the exam any time throughout the year. You can complete this in 3 months or 6 months or any other time frame depending on one’s own pace and comfort level. CIMA con-ducts the 3-hour exam in nine centres across India.

Career prospectsA course from CIMA opens up global career options. This programme devel-ops analytical, strategic, planning and communication skills of students and prepares them to identify risk and way to avoid or ofset their impact. CIMA works with leading employers in the UK and around the world to train and qualify inancial managers. There are plenty of openings in India as well.

“As India is the hub for inance and accounting outsourcing, and a large amount of inancial transactions for global companies are processed in India, there is immense potential for CIMA professionals across all segments of industry, corporate houses and govern-ment sectors,” says Biswas .

Job profilesOne can work as Finance Director, Chief Financial Oicer, Cost Controller, Marketing Manager and Chief Internal Auditor etc.

Company Secretary (CS)The Institute of Company Secretaries of India (ICSI) is a premier national pro-fessional body, which ofers globally rec-ognized company secretary programme. There are over 35,000 qualiied

members on the rolls of ICSI. Over 4 lakh students are currently enrolled in the CS course. Company Secretaries are responsible for eicient manage-ment of the corporate sector and act as an adviser in legal matters. “They will be the key managerial personnel and will be the chief governance oicers occupy-ing the corporate space efectively,” says CS R Sridharan, President of ICSI.

ICSI ofers three level programme - Foundation, Executive and Profession-al. Foundation programme can be com-pleted in eight months whereas Execu-tive and Professional level are of one-year duration respectively. It is open to students of all backgrounds - Arts, Sci-ence or Commerce stream (excluding Fine arts). The fee for foundation course is INR 4500. Graduates can directly go for Executive Programme.

The examination is conducted by ICSI twice a year in June and December. After passing Executive programme, a student has to undergo practical train-ing for at least 15 months. After success-ful completion of training a candidate is eligible to be called as an Associate Company Secretary.

Career prospectsAfter becoming a company secretary, you can be employed in consulting irms, inancial institutions, banks, private companies, Department of Company Afairs and regulatory bodies. One can also start independent practice. There is great demand for Company Secretar-ies in countries like UK, USA and many other countries. “The scope is enormous as CS professional. The students should capitalize on it,” says R Sridharan.

With expertise in legal matters, securi-ties law, capital market and corporate governance a Company Secretary is a vital link between the board of directors, shareholders and government and other agencies. They are also responsible for all regulatory compliances of a com-pany. They can get employed in organi-sations or practise independently.

Job profilesAfter becoming a Company Secretary, one can aspire to become a Chairman, Managing Director or ind a place on the Board of Directors of a company.

cHaRTEREd InSTITUTE of management accountants trains inancial managers and accountants who work in industry, commerce not-for-proit and public sector organizations

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CHARTEREd ACCOUNTANT (CA) The Institute of Chartered Account-ants of India (ICAI) is a statutory body regulating the profession of chartered accountancy in the country. A Char-tered Accountant (CA) is a person who specializes in auditing, taxation and accounting. A CA also performs as a management and corporate caretaker. Currently accountancy as a profes-sion has become more popular. “There are about 2.35 lakhs qualiied CAs in India out of which a approx one lakh are working as employees in corporate and other sectors. With a booming inancial market and service sector, there is a vast scope,” says Rishi Kumar. The CA course fee is approximately INR 49000.

How to get in?There are three stages to become a CA: Common Proiciency Test (CPT), IPCC and Final Examination. One can regis-ter for CPT soon after Class 10 but tak-ing the CPT is allowed only after Class 10+2. The second stage, IPCC, compris-es group I and II. You can clear both the groups and join the Final Course or just clear Group I - IPCE or Integrated Pro-fessional Competence Examination and join three years of practical training and in the mean time qualify for Group II.

If you want to put a full stop temporar-ily after Group I and not go for Group II, you can still obtain Accounting Techni-cian Certiicate. All you need to do is to clear the four papers and complete one year of work under a CA in practice or in industry. You will be designated as Accounting Technician.

Once you have cleared IPCC (group I and II), you can appear for CA Final while serving last 6 months of article training. Candidates are given 15 days of training in general management and communication skill after two years of Article training.

CA CPT (Exam)CPT is the entry-level test for Chartered Accountancy course. It is held twice every year, usually in the months of June and December. A minimum of 50 per-cent marks in aggregate is required to pass CPT examination. The registration and course fee for CA CPT Course is INR 6000.

Careers prospects CAs are sought-after professionals in specialized areas of accounting, audit-ing, corporate inance, corporate law and taxation. A CA also acts as a busi-ness advisor by preparing inancial reports, helping the business to secure loans, preparing inancial projections and determining business viability. As a tax advisor, a CA helps businesses and individuals to comply with tax laws. Pro-fessional Chartered Accountants have the option to be appointed as auditors of companies. They can also serve as a management and corporate caretaker. They can also indulge in their private practice of audit and consultancy. Tax Management is another area of consul-tancy taken up by CAs.

Job profiles All companies registered under the Companies Act are required to get their accounts audited only by CAs. So a CA has the opportunity to join the Govern-ment Service, Public Sector and private sector. They can serve in the role of Finance Manager, Financial Analyst, Financial Planner, Financial Advisor, Director, and Financial Controller etc.

Cost Accountant (CMA)The Institute of Cost Accountants of India is a statutory body. Cost and Management Accountant is a person who ofers to perform services involv-ing the costing or pricing of goods and services or carries out the preparation,

veriication, auditing or certiication of cost accounting and related statements. CMA is a three-stage course based on a globally recognized curriculum that covers fundamentals of Account-ing, Law and Ethics, Economics and Management, Mathematics and Stat-ics. The course fee is INR 41000 and INR 32000 for oral and postal coaching respectively. One becomes a CMA after qualifying all the three stages.

How to get in?First stage, Foundation Course is for those who have passed 10th standard or its equivalent. But they can appear for Foundation Course exam only after passing 12th. After completing Founda-tion course, one can apply for the Inter-mediate Course. Those who are apply-ing for the Intermediate Course should have completed their graduation or the foundation course. Candidates who pass the Intermediate Course can apply for the inal stage. Exams are held two times in a year, that is, in June and December. And the registration for the ICAI course is open throughout the year.

Careers prospects Cost Accountants are in great demand in private enterprises, government sec-tor, banking & inance sector, develop-mental agencies, education, training & research sector as well as in service and public utility sector. Because of their quality training, they can hold top man-agement position in public and private sectors. Many are also engaged in cost consultancy services and in teaching.

Job profile CMAs hold key positions as Chairman, Managing Director, Finance Director, Chief Finance Oicer, Chief Executive Oicer, Finance Manager, etc in MNCs, private and public sector.

Way forwardThere should not be any doubt about the job prospect of these courses whether it deals with Banking and Finance or Financial Markets. Each course has its merit. One may chose to do one, or also get qualiied in other courses in order to increase skill-sets and gain a competi-tive edge in the job market.

RISHI KUMAR SHARMA

Chartered Accountant (CA)

The Finance and Accounts departments are essentially the lifelines of any organiza-tion and companies often prefer candidates with skills and expertise

What you do with education is at least as important as a University you attend

Evolution of Education in Public & Private Universities

and accompanying salaries. Moreover, private business houses ofer scholar-ships to brilliant students in a Private University. Also, meritorious students are ofered scholarships in a Private University for afordable education.

Academic Environment

A Private University often creates an environment which is conducive to achieve academic excellence. The close knit community of students in a Private University gets the beneit of smaller classes and individual attention by pro-fessors as the professor-student ratio is smaller as compared to a Public Univer-sity where the number of students in a class is large. Moreover, top notch pro-fessors and professionals tend to lock to a Private University in preference over a Public University. This phenom-enon is now a day’s noticeable even in India where well known names in edu-cation are found in a Private University.

Education and Economics

An education system operates not in a vacuum but in an economic envi-ronment of a country and as well as other countries. For instance, if there is a communication boom, students will lock to those Universities where the courses of studies in Communication exist. Similarly, if there is a an eco-nomic slowdown, the tendency will be to go to an university which is known for academic excellence and usually a Private University turns the best it for a student in such times. It is indeed dif-icult to make a choice between one or the other University and in the end, the market situation seems to be a domi-nant factor in the choice of a University and the course of studies.

career. Even in this aspect experiences are not uniform across the globe like in China, a Public University is a preferred in terms of reputation also students prefer Public Universities. In USA on the other hand Private Universities are the main choice of students. Having said so our observation about a Private Univer-sity is generally applicable in the ield of education in many countries.

Fee Structure

A Public University being large & mostly funded by government agencies can aford a comparatively lower level of fees structure. The large volume of students can also compensate the loss per student in terms of fees. A Private University does not seem to have a choice and the fee structure is usually higher than that of a Public University. And, the comparatively higher cost of studies is expected to be recovered by a successful student from bright careers

Vice President, ISEED (International School of Entrepreneurship Education and Development)

SUbHAnkAr DHAr CHoUDHUry

Deinition of Public & Private Universities

A Public University is a university which is predominantly funded by public means through a national or sub nation-al government as opposed to a Private University which is largely funded by a private trust or body. Dimension-ally a Public University barring a few exceptions is located in a large campus as compared to a Private University. naturally the number of students in a Public University is very large, and they come from diverse social and economic groups of the society. Private University on the other hand is more compact and students come from a homogeneous group of society largely upper middle and richer sections of the society.

CurriculumA Public University is in a unique posi-tion to ofer a range of courses of studies as the funds come via public agencies. Usually a Public University may aford education in diferent sub-jects while a Private University is largely circumscribed by low of funds from private agencies. However, it normally ofers specialized courses of studies and each university creates a distinct academic standard and a unique atmo-sphere. The teachers and instructors set high standards and ensure that students achieve those standards too. Consequently, the students in a Pri-vate University are more involved in academic pursuit as compared to the heterogeneous group of students in a Public University. notably, a Private University being compact and homo-geneous in nature can shift gear easily and introduce market oriented courses which enable students in making their

ISEED (International School of Entrepreneurship Education and Development)

Professional Courses Insurance

37 aprIl 2014360careers36 aprIl 2014360careers

The insurance sector which is on a remarkable growth trajectory provides unparalleled employment opportu-nities to qualiied people…

A lucrative career-seizing opportunity Insurance and Finance (IIIF).

Industry bodies too have launched courses. HDFC Standard Life has launched a three-month Certiicate Pro-gramme in Insurance and Management in collaboration with Manipal Educa-tion. On successful completion of the programme, candidates are appointed as Sales Development Managers (Retail) at HDFC Standard Life. Similarly, Max New York Life has campus tie-ups with various institutions under which it selects candidates directly for Sum-mer Internships, Lateral Placements, Management and Trainee Programmes.

Career options, pay packagesAspirants can look for positions in mar-keting, actuarial, underwriting, opera-tions, distribution and in investment

by Abhay Anand

When we read or hear the word ‘Insurance’, a few images that crop up in our mind include that of typical

agents selling life insurance, health, car or home insurance. The fact is that the insurance sector employs over a million people and more than ive million are associated with this sector as Agents, Consultants, Surveyors, Loss Assessors, Underwriters, Claim Settlers, Salvage Dealers, Brokers, Sub-brokers, etc.

In the past few years the growth rate in this sector has been around 20 per-cent. India’s 1.2 billion population ofers immense potential for those seeking careers in unconventional and emerging areas. Moreover, India’s low insurance penetration also adds to the potential.

In his article, “Opportunities & Poten-tial for Career Development in Insur-ance Sector,” Prof. Kshitij Patukale, former Director, Insurance Academy Pune, points out that international phe-nomenon also shows that this sector always booms along with a growing economy as insurance services form the foundation for smooth functioning of all business and commercial activities.

Growth PotentialCurrently just 6 percent of the popula-tion has been covered by life Insurance while the penetration is as low as 0.9 percent in general insurance.

The government is targeting at increasing the Life Insurance Penetra-tion to 40%, Health Insurance at 30 % and General Insurance at 15% of the population by 2030. This will create a huge potential for development.

Prof. Patukale adds that after IT, ITES and BPO, the next boom is in insurance. In India, this sector will dominate the next 25 years. The growth is expected to be horizontal as well as vertical.

As per an ASSOCHEM report, insur-ance sector requires 30 lakhs of man-power by 2030. Therefore there is an urgent need for trained professionals with knowledge and skills of the sec-tor. Many institutions are now ofering sector-related courses at various under-graduate and postgraduate levels, be it certiication, diploma or degree.

Institutions to look out forStudents looking for career options in organizations dealing with insurance products can take examinations con-ducted by the Actuarial Society of India.

Some of the institutions that ofer good full-time courses are National Insur-ance Academy, Pune; Institute of Insur-ance and Risk Management (IIRM),

Hyderabad; International Institute for Insurance and Finance, Hyderabad and University of Mumbai.

A number of institutions ofer Dis-tance Learning Courses like Institute of Actuaries of India, Alagappa Univer-sity, Annamalai University, Institute of Certiied Risk and Insurance Managers (ICRIM) and International Institute for

department in an insurance company. The entry-level jobs are Management

Trainee, Executive Trainee, Business Analysts, Actuarial Analyst, Insurance Analyst, etc. The pay packages in these jobs can be anywhere between Rs 2 Lakh to Rs 5 Lakh depending on the recruiting company.

Job openings are mainly found in rein-surance companies, insurance and rein-surance brokers, actuarial irms, banks and inancial institutions, microinance companies, etc. Public sector insurance irms ofer jobs such as Administrative Oicer, Development Oicer etc.

Q. How do you look at the growth of Insurance sector in India?A. Insurance is one of the biggest sec-tors in Indian economy. By collecting a premium income of Rs. 340,000 crore in 2011-12, it contributed to 4.10 percent of the nation’s GDP. The sector employs more than 2 lakh people as oicers and operational cadre. As per the latest IMF report on Indian Insurance sector, not even 10 percent of those employed in the sector have technical qualiication and hence the sector provides immense employability and growth prospect to those having technical qualiication such as PGDM (Insurance).

Q. Are courses ofered by BIMTECH recognized by international bodies?A. Besides AICTE, the course PGDM (Insurance) has got accreditation/asso-ciation from the world’s leading institu-tions such as Chartered Insurance Insti-tute (CII), UK, and Insurance Institute of India, Mumbai. Our students are entitled for 210 credit points for their respective diploma of ACII /AIII. The institute facilitates the students to have additional certiication in LOMA and as well as IIBA (Business Analyst).

Q. What are the job opportunities for young professionals in this ield?A. There are now 54 insurance compa-nies in India and nearly 350 registered broking companies, which have started growing with time and promise ample employment opportunities. Banks are also selling insurance policies and are likely to enter into broking space. Lead-ing IT companies recruit students for domain expert /business analyst assign-ment. There are a number of consultan-cy/KPO companies in India that work for foreign-based insurance/reinsur-ance companies. They also need techni-cally qualiied candidates.

Dr Anupam Varma

Dy. Director,

BIMTECH, Noida

l Life Insurance Corporation of India

l ICICI Lombard General Insurance

l ICICI Prudential Life Insurance

l HDFC Standard Life Insurance

l Oriental Insurance Co.

l Tata AIG General Insurance

l Birla Sunlife Insurance

l New India Assurance Co.

l Iffco Tokyo General Insurance

l Bajaj Allianz General Insurance

l SBI

LeAdING ReCRUITeRS

Required skills The most important skill required in this ield is ‘selling’ with a passion. You need high convincing skills to persuade people to buy insurance policies.

A good grip in Math will come handy for those who want to pursue risk anal-ysis and actuary. It is also important for students to not choose insurance as a career just for making money but because of the importance insurance holds for the society.

Costs involved The average cost of getting a degree or diploma in insurance is anywhere around Rs. 1 lakh to Rs 5 lakh per year, depending on the institution.

Scholarship/FundingMany of the institutions ofer scholar-ships to students based on merit. Work-ing professionals have an option of get-ting funded by their company. Banks also ofer education loans to students for pursuing insurance-related courses.

Professional Courses actuarial science

39 april 2014360careers38 april 2014360careers

practitioners of actuarial science ix tomorrow’s inancial impacts. Find out how to enter a profession with an amazing earning potential…

Making financial sense of the future Institute of Actuaries of India (IAI)IAI is a statutory body for regulation of profession of Actuaries in India, estab-lished by the government in the Ministry of Finance, Department of Economic Afairs. As a consequence, the erst-while Actuarial Society of India (ASI, established in September 1944 was dis-solved. Since 1979 the ASI has been a Full Member of International Actuarial Association (an umbrella organization to all actuarial bodies across the world).

Objectives of IAI The objectives are to promote, uphold and develop the standards of profes-sional education, training, knowledge, practice and conduct amongst Actuar-ies. Promoting the status of the Actuari-al profession and regulating the practice by the Members of the profession of Actuary is part of its mandate. IAI also promotes, in public interest, knowledge and research in all matters relevant to Actuarial Science and its applications.

Courses and eligibility ACET is applicable to those who plan to enroll as student members of IAI and wish to take actuarial examinations from the IAI. A 10+2 passed, gradu-ate, postgraduate, Engineer, MBA, CA, ICWA etc with sound knowledge in Mathematics & Statistics can enroll for ACET.A student is examined on basics in Actuarial/Mathematics and Statis-tics. Logic and problem-solving abilities, good communication skills and business awareness will come in handy.

MembershipThere are four types of memberships.Fellow: A member of the IAI, on appli-cation, is admitted as a Fellow member subject to passing exams and relevant work experience.Ailiate: A Fellow Member, or a holder of membership considered equivalent to the Fellow Membership of the IAI, of any other institution, is admitted as an Ailiate Member.

Registration fee for exam The registration fee is Rs 3,000. This covers the cost of the study material, the online exam and the online tutorial.

Mode of examinationThe exam is held online. It is a comput-er-based examination where the exami-nees have to be present at their chosen testing centre administered initially in 41 cities within India at 53 centers.

Structure of the examStep 1. Students need to go to the IAI

website (www.actuariesindia.org) and signup.

Step 2. Fill up the online registra-tion form and make the payment online. Before you make the payment, make sure all your details are correct because no changes would be possible thereafter.

ResultsThe results are normally declared with-in 10 days after the exam. The results would be available on the IAI website.

Passing of examinationThe successful candidates are required to ill the ACET Student Membership Form and send it to IAI along with the required documents (attested true cop-ies of education certiicates).

Once the membership is given stu-dents are eligible to receive the student membership number; through that they can subscribe for the study material of their selected CT subjects online.

Subjects for examinationStudents are required to take 15 sub-jects (14+1 optional). The subjects are grouped in 100 series, 200 series, 300 series and 400 series, for details one can refer to the oicial website of IAI.

Duration There is no ixed duration to complete the course as all the 15 subjects are to be cleared.

In this globalized and volatile econ-omy, the role of actuaries is inevitable. They devise ways to handle inancial contingencies. The course has interna-tional appeal and comes with a hand-some salary and opportunities to work in a global market.

by Abhay Anand

An actuary holds one of the most important positions in an insurance business, says P Santhosh, who founded and

promoted CIFP, a niche insurance and inancial planning irm in his report on sector title, ‘Careers in the Insur-ance sector: Opportunities & Chal-lenges’. Graduates in Math or Sta-tistics are suited for this kind of a job because the work is based on mathematical and statistical skills. In the coming times it has the potential to be one of the highly paid career options in the insurance sector.

Professional domainAn Actuary is a business profes-sional who applies mathematical and statistical methods to deal with the inancial impact of risk and uncer-tainty in the ield of insurance, invest-ment, etc. Actuaries mathematically evaluate the probability of events and quantify the contingent outcomes in order to minimize the impacts of inan-cial losses associated with uncertain and undesirable events.

A professional having graduation or Master’s degree in Mathematics or Sta-tistics, along with certiicate from Insti-tute of Actuaries in India (IAI), can get seven-igure salaries in the inancial sector. Entry-level salary is somewhere around Rs. 8 lakh p.a.

Demand for actuariesAn Actuary works in insurance irms like LIC, GIC, ESIC, or Banks, Finan-cial Institutions and stock exchanges. According to experts, the opening up of the insurance sector in the country has pushed up the demand for qualiied and senior actuarial professionals.

How to get in?Around 2,000 candidates enroll with the IAI as students every year. But the total number of actuaries available in India is only about 225. Completing the actuarial course is considered a diicult task, with a 2-7 pass percentage depend-ing on the paper.

An aspirant has to irst become a stu-dent member of the IAI by qualifying the Actuarial Common Entrance Test (ACET).

The course runs in three stages. Stu-dent members who have passed the nine

papers in the CT series and all papers in the CA series are eligible to become associate members of the institute.

An associate member is admitted as a fellow member subject to certain eligi-bility criteria.

He or she must have cleared any two out of six papers in the ST series and any one out of six in the SA series, must have attended the two-day India Fellowship Seminar on India-speciic legislation, environments, practices and profes-sionalism, and must also have stipulated work experience.

Tower Watson India, New Delhi

AKANKSHA JAIN

The largest numbers of interns are seen learning professional skills in the benefits section of insurance. The employment based on the number of actuarial examinations passed and years of qualification in Non-life sector of insurance is viewed as most challeng-ing in the Indian markets

Prize!

Prof Diwan Memorial Prize for Entrance Examina-tion- A cash prize of Rs 750/- is awarded for each of the two subjects (Mathematics and English) of the Entrance Examination passed by candidates at his/her first attempt with highest marks.

Associate: Students members who have passed all the subjects of CT series and all CA subjects are eligible to become Associate Member of the Institute.

Student: Before a candidate starts with any examinations, he must be admitted as a student member of the IAI.

AdvantagesA student of actuarial sciences has the opportunity to work as an actuary while completing the examination process. Employers often allow study time, pay exam fees, provide internships, and even award raises for each exam passed.

ENTRANCE EXAM The entrance exam is held at least twice in a year. As of now the planned months are: December and June.

Professional Courses Banking and finance

40 april 2014360careers

a programme which assures a job, where training is free and you pay the fees after you get the job…

6000+ SALES JOBS IN

ONE SINGLE BANK!

by Team Careers360

Nitin Putcha, Vice President, ITM Group, inds himself in an enviable position now-a-days. Instead of chasing companies

for jobs for his students he is chasing students now. “We are not able to ind enough students to ill in the vacancies,” says Putcha.

What is on offer?ITM Skills Academy’s Retail banking Sales programme is a short residential course (26 days to 2 months depending on the job proile). The institute says the entire training cost is borne by the employer at the initial stage. It is recov-ered once the candidate joins an organi-zation. Before leaving the academy, the candidate has a Joining Letter in hand says Dr Kunal Nagotkar, Product Head, ITM Sales Academy.

Where can you study?The programme currently runs in seven campuses. Greater Noida campus takes

care of candidates from the North, while Warangal is for South candi-dates, Raipur for East and Central and Vadodara campus for the West zone. Other campuses available are at Banga-lore, Chennai and Nagpur.

Is it easy to get in? Dr Nagotkar says, ITM receives around 1400+ applications per month out of which 650 candidates inally make it to the job proile. So on an average 50% of those who apply qualify. In an opportu-nity-starved nation like India, it is a good beginning. Candidates are interviewed locally and sent for one-month residen-tial training programme to the nearest ITM Sales Training Academy.

What is being taught? The faculty says this programme chang-es a candidate’s attitude towards sales proile. The programme curriculum and training pedagogy are designed in such a way that it gives candidates a perfect blend of product knowledge, industry rules and guidelines, company ethos,

soft skills, communication, and most importantly customer-oriented sales technique. According to Jakir Sahab, a former trainee, the programme has the best infrastructure and training ever. “I will suggest all my friends to join this so that they can also reform their career,” says Sahab.

Are you on the bank’s payroll? An interesting aspect of the course is that all candidates recruited through the sales academy are on the bank’s payroll and not on any third party payroll or on a contractual basis. Hence they are entitled to all organizational beneits. The job proile is related to sales.

What do I get as salary?The average salary is from Rs. 1.6 to 2.4 lakhs per annum, depending on the location of work and work experience. Travel allowances, mobile expenses and incentive structures vary as per organi-zation norms and are mostly exclusive of the above mentioned package.

What is in store for the future? According to Prof. PV Ramana, Found-er, ITM group, from 2014-15, the ITM Sales Academy is expected to launch Probationary Oicer Program at their Greater Noida and Vadodara campuses. Courses for other domains are also on the anvil. So here’s a course that gives a job even before you join. A tough job, but a rewarding one

ASSURE YOURSELF a job before you get trained. Candidates get a good career start in sales



COURSES AND INSTITUTIONS

Programme Institute weblink

Postgraduate Diploma in Banking & Finance Federal Manipal School of Banking

(FMSB), Bangalore

www.federalbank.co.in/federal-manipal

Post Graduate Diploma in Management

Financial Markets

National Institute of Financial

Management, Faridabad

www.nifm.ac.in/

PGDM - Banking, Insurance & Financial Services Institute of Public Enterprise, Hyderabad www.ipeindia.org/

Post-Graduate Programme in Securities Markets National Institute of Securities

Markets, Mumbai

www.nism.ac.in/

CRISIL Certified Analyst Programme CRISIL, Mumbai http://crisil.com/ccap/

Post Graduate Program in Global

Financial Markets

BSE Institute, Mumbai http://pgpgfm.bsebti.com/index.html

Chartered Financial Analyst CFA Institute, USA www.cfainstitute.org/

CIMA Certificate in Business Accounting Chartered Institute of Management

Accountants, Mumbai

www.cimaglobal.com

Company Secretary (CS) Institute of Company Secretaries of India www.icsi.edu/Home.aspx

Charted Accountant (CA) Institute of Chartered Accountants

of India

www.icai.org

Cost Accountant (CMA) Institute of Cost and Works Accountants

of India

http://icmai.in/home

TimesPro HDFC Bank Modern

Banker Program

Times Pro, Multiple locations www.timespro.com/banking-courses/

modern-banker-program

PG Diploma in Retail Management,

PGDRB, IFBI Axis Bank Program

Institute of finance banking

and Insurance, Multiple location

www.ifbi.com/pgdrb.aspx

Master of Financial Management University of Mumbai www.mu.ac.in/

Master of Commerce – Integrated with

Finance & International Business

Gujarat University www.gujaratuniversity.org.in

Bachelor of Management Studies Shaheed Sukhdev College of Business

Studies, University of Delhi

www.sscbsdu.ac.in

Insurance (General & Life) Institute of Insurance and Risk

Management, Hyderabad

www.iirmworld.org.in

Insurance & Management National Insurance Academy, Pune http://niapune.com

Actuarial Science Bishop Herber College, Trichy www.bhc.edu.in

Insurance & Banking (BA) Amity University, Noida http://amity.edu

Insurance Business Management BIMTECH, Greater Noida http://bimtech.ac.in

M.S Insurance National Law University, Jodhpur www.nlujodhpur.ac.in

MSc - Actuarial Science Amity University, Noida http://amity.edu

General Insurance Law and Practice Tamil Nadu Dr. Ambedkar Law

University, Chennai

www.tndalu.ac.in/

Insurance Management Pondicherry University www.pondiuni.edu.in

Associateship Institute of Actuaries of India (IAI) www.actuariesindia.org

Professional Courses DESIGN

45 AprIl 2014360CArEErS44 AprIl 2014360CArEErS

The Indian design industry is growing fast and the demand for trained design graduates is also going up. Here’s how you can plan your career in design...

Where Creativity makes magiC

by Merril Diniz

In April 2006, Rahul Mishra, a tex-tile designer from NID, made an impact at Fashion Week’s gen-next show. His collection of “mundu”

inspired western apparel of 100 per-cent Kerala handloom with revers-ible coats, impressed the very hard-to-please Albert Morris, a representative

of Brown’s, a premier store in London, (which houses Sabyasachi’s designs). In 2014, the boy from Malhausi, a vil-lage near Kanpur, won the Internation-al Woolmark Prize, irst awarded to renowned designers Yves Saint Laurent and Karl Lagerfeld in 1954. The pres-tigious contest can be entered by invita-tion only, and the prize money in 2014 amounted to INR 60 lakhs!

According to Pradyumna Vyas, Direc-tor-NID, Rahul’s win is a shot in the arm for the Indian design industry. So is Forbes India’s 2014 ‘30 Under 30’ list, which featured four designers includ-ing Moneet Chitroda, a senior designer (interiors) at Renault Technocentre in Paris. At 28, Moneet is the Group’s youngest-ever senior designer, hired for his impressive portfolio.

IT companies hiring designersWhile there are no oicial igures on how many designers India needs in the next decades, according to several reports, technology majors like Microsoft, Cog-nizant, HCL and Wipro, e-commerce giant eBay India and the local research laboratories of SAP and HP are head-hunting at design schools, seeking to hire graduates who can enhance the appeal of their products, sites and ser-vices. Toshiba hired two product design-ers from NID for INR 38 lakhs to work at their design department in Tokyo, an ofer unheard of in design placements.

Public school campuses growAs the design industry grows, so has the demand for trained designers. The design education landscape in India is expanding with a rich diversity of courses, USPs and approaches. Today, NID has three campuses. Its main cam-pus in Ahmedabad ofers both UG and PG programmes, one at Gandhinagar ofers unique PG programmes like Toy and Game design and Lifestyle Acces-sory design, and its Bangalore campus ofers IT-integrated courses. NIFT has 15 campuses, including Shillong, Jodh-pur and Kangra ofering a variety of

There is only one goal to overcome, and

that is embracing the importance of design

education in today’s world. Once students

accept what a great step they have taken

in choosing design and equally important,

parents feel the same way, the job is done.

Of course, the basics of discovery need

gentle nurturing and special attention. For

young people, most of whom were told at

the age of 12 that art and design is of no

use, making sure they dig deep and bring

out the great inner creativity that was

sealed up so long ago, is our irst intense

task. But when that happens and they ind

that inner well – wow! What gushes forth is

wonderful and inspiring.

Internationally, design courses attract

attention because great design and more

importantly ’Design Thinking’ are seen as

the catalysts for every career possibility.

It is vital that when looking at design

schools you ensure that the faculty are

internationally trained by and large or from

one of the better design schools in India.

Equally, although all schools will stream

their courses post foundation, ensure that

the broader mentoring is grounded in the

holistic approach to design.

BrIngIng ouT InnEr CrEA-TIVITY IS An InTEnSE TASK

Prof. Mike KnowlesDean, Sushant School of DesignAnsal UniversityProfessional Courses DESIGN

Lab-based Learning (top) students at nid practise the mantra “learning by doing” across programmes like Communication design, Transportation design and Textile design; (left) a student of a Hair and Make-up course at the neeta Lulla school of Fashion at the Whistling Woods campus in Mumbai; students experiment in the classroom at the one-year-old Parson’s isdi campus in Mumbai



programmes. FDDI with eight campus-es is especially strong in the technical aspects of shoe design, while aiming to build on its design training.

Making a markA host of private institutes are making their presence felt by ofering diverse approaches. Srishti in Bangalore encourages students to question and design, keeping real-world problems in mind. Pearl Academy, with ive cam-puses, has established itself as a house-hold name, and has a strong connect to industry trends. The Indian Institute of Arts & Crafts, in Jaipur has a strong focus on India’s rich craft heritage. The IITs ofer MDes programmes at its four campuses, while CEPT in Ahmedabad is in a league of its own, with its research-intensive approach.

global footprintInternational design schools are also setting up schools in India. DSK Supin-focom in Pune, which is strong in prod-uct, transportation and game design was set up by a French institute, while Parson’s Indian School of Design And Innovation (ISDI) is associated with Parson’s New Design School, a premier institute in New York.

Making the right choiceDesign professional Vivek Ravunniarath,

who attended Pearl Academy, recalls, “When I inished school, I only knew about NID and NIFT. I didn’t get through either of the schools but I heard of Pearl. I took a few weeks’ intensive sketching lessons because I knew it was my weak sketching that prevented me from getting through NID/NIFT. After the lessons, I gave the Pearl exam and cleared it.” Lucky for Vivek, in retro-spect he is glad he attended Pearl as it provided him access to the real industry. Many like Vivek, may not ind seats in public institutions like NID, NIFT and the IITs, and will need to look at options in the private schools.

How to enter the ield Undergraduate programmes in India, typically range between three and four years. Students who have passed or who will appear for qualifying examinations in 10+2 or equivalents like AISSCE, IB and ISC during the academic year of admission are eligible to apply.

design interest is to ask established designers. Websites like corolot.com feature the proiles and portfolios of design students, faculty and profession-als from around the world. Your answers may be a few clicks away!

POPULAR OPTIONS Textile DesignOne of the earliest programmes in India, it trains you in the technical and crea-tive aspects of design, and is about the development of fabrics - the raw materi-als used to create textiles. Students are introduced to various textile technolo-gies like weaving, printing, embroidery and dyeing, and the fundamentals of graphic software and its usage for image creation. Expect regular ield visits and internship with textile mills, printing units and other processing houses.

Fashion DesignThis programme teaches you the fun-damentals of apparel design, and com-prises both technical and creative skill

aesthetics as well as technically strong across the materials used. The range of accessories includes Jewellery, Home and interior products, Fashion and life-style products like bags and luggage, and Corporate and oice products.

Product Design From pens to kitchen appliances, Prod-uct Design is the stream that trains designers to create objects of utilitar-ian value. Product Design involves an understanding of materials, processes, ergonomics, human behaviour and sys-tems, and the product designer’s role is constantly growing as she/her under-stands the larger implications of prod-ucts, and the relationships with users. This course helps you develop techno-logical skills, manufacturing skills and design management, all three key ingre-dients in product design.

Interiors, space and furniture designContrary to the notion that interior design is about decorating homes, pro-fessionals in the ield can be found work-ing on all kinds of spaces. For instance, you may need to design the interiors of a hospital, keeping all aspects of health-care process in mind. In fact, homes form a minority of spaces that interior design professionals work in. Commer-cial interior spaces include: oice spac-es; institutions (public & private); col-leges and schools; Retail spaces (malls, shopping centres, department stores, speciality stores, visual merchandising,

Budding designers must have creative ability and aesthetics (as these get the attention of people), an analytical mind, empathy, an openness to new ideas, a point of view, and general awareness and observation of people, society and technology around you. And finally, you must be passionate!

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aT WOrK students of Visual Merchandising at Pearl academy, Fddi and other institutes are taught to create window displays like the one above; a student at ansal University’s sushant school of design in gurgaon creates a blueprint (Midddle); a fashion design sketch by a niFT student (far left)

Personality development and not just design skills, is important. You must understand the clients’ brief and be able to express your ideas, because clients can be pushy. So, you need to fight that out!

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Is a degree important?While NID awards diplomas at the UG and PG levels, NIFT and some oth-ers institutes ofer degrees. However, it is important to understand that unlike courses like Engineering or Medicine, in the design ield it is not the degree, but your capabilities as a designer that counts. Radha Kapoor, Founder of Par-son’s ISDI shares, “When we had sev-eral round tables with industry heads and they felt it was not necessary to have a degree, but our Indian mindsets demands it. Design is a more practical experience and the portfolio that you build.” There is no universal regulatory body for design education.

CHooSIng A DISCIPLInEKicking of with a Foundation Course, students get savvy about basic design principles. But by the end of the irst or second year, some students rue their choice of programme, hence it is very important to choose your discipline carefully. The best way to know your

development. This includes fashion sketching, creative design, computer applications, draping, and pattern draft-ing. The apparel industry spans from the export market and couture, to pret (ready-to-wear) clothing and niche segments. Institutes like NIFT ofer a “logical, sequential, hands-on experi-ence enables students to conceptualize designs, make patterns, drape and con-struct garments of impeccable quality”.

Lifestyle accessory DesignAccessory Design is gaining importance as a course taught in design schools, polytechnics and training institutes. Typically, products of companies are customized to suit seasons, regions, life-styles and culture, and hence require talented designers who are good at

Muhabit ul haq



showrooms, kiosks, exhibitions); Healthcare facilities (hospitals, clinics; labs;) Hospitality & wellness centres and Industrial facilities like factories.

Communication Design A programme that is well-established at design schools in the US and Europe, Communication Design is gaining prominence at Indian design institutes because of the vast job scope. Just as fashion designers use textiles as raw material to create clothes, Communica-tion Designers use images, visuals and video as raw materials, to communicate ideas, advertise and promote products or services. For instance, companies look for a logo that will be etched in the memories of consumers forever. Think Apple, Nike or the Olympics. This upcoming area known as brand identity needs professionals with design skills and strategic thinking, a winning combo.

Allied fashion programmes Over the last decade, fashion indus-try has demanded professionals who understand the fashion business, but are equipped with speciic skills like mar-keting, styling, visual merchandising and communication. Neeta Lulla, Founder of the Neeta Lulla School of Fash-ion at the Whistling Woods campus, Mumbai shares that allied fashion pro-grammes ofered today, include, Fashion Marketing, Pattern drafting and sew-ing techniques, Couture inishing and

customization, Personal Styling And Grooming, Fashion Photography, Hair And Make Up, and specialized courses like Celebrity Styling For Films And TV, Draping, Pattern Making And Apparel Construction, and Digital Fashion using CAD, and Illustration.

SELECTIon ProCESS Most design institutes have a written test, followed by a studio test. Level I: Top entrance tests for Bach-elor’s programmes CEED (IITs): The Common Entrance Examination for Design (CEED) is an all India examn conducted by IIT Bombay, on behalf of the HRD Minis-try, for admission to Master of Design courses ofered at four IITs (Bombay, Delhi, Guwahati and Kanpur). The test assesses your design aptitude involving visual perception ability, drawing skills, logical reasoning, creativity, and com-munication skills.

NIFT: NIFT conducts a Paper-Based Test (PBT) entrance for its BDes courses, comprising two parts of three hours each. The General Ability Test (GAT) comprises: Quantitative Ability,

Communication Ability, English Com-prehension, Analytical Ability and Gen-eral Knowledge and Current Afairs, and is a 150-mark test. The Creative Abil-ity Test (CAT) that gauges creative and innovative aptitude through colour and illustration, is a 100-mark test.

NID’s Design Aptitude Test is a three-hour 100 mark paper which tests Design Problem Solving, Visual Sense, Obser-vation & Perception, Environmental Awareness, Mental Ability and Com-munication skills, through a range of visual and textual questions.

FDDI: You must appear for the Com-puter-based All India Selection Test (AIST), which test you in Math, General Science, English and General Aware-ness. Application deadline is May 20, and the exam is on June 14, 15 and 16.

Pearl Academy conducts two all India tests for its ive campuses. Design Apti-tude Test examines your aptitude for creativity, drawing, design ability, power of observation and imagination, sensi-tivity to environment and communica-tion skills, and the General Proiciency

In today’s competitive world, it is important to have the correct knowledge, technical know-how, and global exposure to be able to excel in the industry. Fashion stu-dents must focus on these points while choosing their school

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How do we commercialise design? How do we get designers to monetize their skills? This func-tion has been highly undervalued but we are now seeing a boom in technology and design innovation, and we are actually seeing com-panies appointing Creative Officers

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(ISD

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Test judges English language proicien-cy, Language Ability, Logical reasoning, Quantitative ability, Data Interpreta-tion, basic Math, etc. The exam is usu-ally in June 2.

Symbiosis Institute of Design conducts the Symbiosis Entrance Test (SET), which allots 150 marks for design apti-tude. Online registration closes on April 13, 2014 and the test will be in May.

Level II: Creative test Almost all design schools conduct a stu-dio test, which gauges your creative abil-ity, conceptual thinking, drawing skills, problem-solving approach and ability to work with various materials. The studio test may be divided into two-three parts such as doodling/sketching, observation test and a 3D modeling section where you need to create something with mate-rials like fabric, clay and even waste. The test is followed by an interview with a jury, who reviews your 3D model. Institutes like DSK Supinfocom in Pune have a portfolio review. Your portfolio can include sketches, websites, fash-ion design, anything showcasing your

creativity. It is not compulsory, but a good one can impress the jury. Designer Ritu Beri wore a sweater she knitted to her NIFT interview. She got in!

DESIgn SCHooL & BEYonDChoosing the right instituteThe cost of a good design programme ranges between INR 4 to 25 lakhs (for 3 to ive years). Factor in that course fees do not include the cost of buying materi-als used in projects and showcases, and these must be billed out of own pocket, or else ind a sponsor who can fund your project. According to NID Director Vyas, key aspects comprise faculty who must have stellar industry experience as well as conceptual bent of mind. The learning environment plays an impor-tant role, as this is a lab and experiment-based learning as opposed to lectures. Well-equipped labs and creative spaces to do your work is a must. Your campus must be connected to industry and soci-ety, as design cannot work in isolation or be learnt from a textbook. Beware of schools that lack infrastructure and make tall promises. Speak to alumni, visit the campus and meet faculty and students for insights.

Learning by doing Be prepared for some de-schooling! You will experience a shift from lecture-style classes to hands-on, studio mode of teaching, which takes some getting used to! Expect discussions, ield trips, real-time projects and working in the ield. Exchange programmes are common at design schools, with international tie-ups, as there is nothing more refreshing for a design student than learning in a new environment.

Employment optionsUnlike in ields such as management, most design pass-outs prefer working independently. However, it is a good idea to gain work experience and then branch out on your own. The recruit-ing canvas is wide, ranging from export houses, buying houses, design studios and corporates, to automobile com-panies, architecture irms and design labels. IT companies, today, are ready to shell out up to INR 18 lakhs to snatch a good design student, and according to Pradyumna Vyas, Director – NID, across the board companies are willing to pay more today, than ever before.

Smart tipsOnce you enter design school, building up your portfolio (online and oline), is a must, so you are ready with a showcase for recruiters at placement time. It is important to develop your understand-ing of business and inance management during your course. Design entrepre-neur Vivek learnt this the hard way. “For a designer who is a business owner, the smart thing to do is to assemble hard-core business managers, because a com-bination of skillsets will make your more successful!” Students can also join the Association of Designers of India (ADI), (www.adi.org.in) for mentoring, design competitions and festivals. Formed by a group of professional designers, you can beneit from their experiences!

PrOFessiOnaL POrTFOLiO Mannequins dressed for the festive season by visual merchandising profes-sional shammi raghuvanshi from Pearl academy (above); Custom-designed and created home furnish-ings by textile designer Chandrashekhar bheda from nid (Top right); Fitness band goquii designed from product to logo, and more by Fractal ink design studio, co-founded by nidian Hemant suthar (right)


50 AprIl 2014360CArEErS

LIST OF PROMINENT DESIGN SCHOOLS

Institute Course Duration Website

NIFT (15 campuses) BDes (multiple courses) & MDes, MFM 4/2 www.nift.ac.in

NID (3 campuses) Graduate Diploma Prog (GDPD) & Post

Grad (PGDPD) (multiple courses)

4/2.5 www.nid.edu

FDDI (8 campuses) BDes( multiple courses); MDes, 4/2 www.fddiindia.com

CEPT, Ahmedabad Bachelor’s in Interior Design; Master’s 5/2 www.cept.ac.in

UPES School of Design Studies B.Des. (interdisciplinary) & MDes (Trans-

portation; Industrial; Product; Interiors)

4/2 www.upes.ac.in/school-of-design-studies-

(sods)

Symbiosis Institute of Design, Pune B.Des (Fashion; Communication; Indus-

trial; Textile; Fashion Communication)

4 http://sid.edu.in/

IIT Bombay (IDC) M.Des.(Master of Design) 2 www.idc.iitb.ac.in

IIT Delhi (IDDC) M.Des.(Master of Design) 2 www.iitd.ac.in

Pearl Academy (5 campuses) BA Hons. (Multiple courses) 4 http://pearlacademy.com/

Parson’s ISDI (Mumbai) UG Diploma (Communication;Fashion:

Interior;Product);PG Diplomas(2 courses)

4/1 www.isdi.in

Institute of Apparel Management, Gurgaon UG & PG progs (Fashion & Lifestyle;

Fashion Art & Photography etc)

3/2 www.iamindia.in

DAIICT-Ahmedabad M Design (Communication Design) 2 www.daiict.ac.in

DYP-DC (Dilip Chhabria) UG Program in Automobile Design;

Multiple PG programmes

3 www.dypdc.com/

Apeejay Stya University, Sohna B Des (Space; Lifestyle; Media) &

Integrated MDes

4/5 http://university.apeejay.edu/schools/sdva/

G.D.Goenka (School of Fashion & Design) BSc/ BDes/ Integrated MSc (Fashion/

Communication/Interior/Product)

3/4/5 www.gdgoenkauniversity.com/schoolofde-

sign/

Srishti, Bangalore Foundation studies, UG & PG Diplomas 1+3+2 http://srishti.ac.in/

MAEER’s MIT Institute of Design UG,PG Diplomas (Industrial;Comm progs) 4/2 www.mitid.edu.in/

Apeejay Institute of Design BDes (Fashion; Animation & Multimedia;

Interior; Graphic); M Des

4/2 www.apeejay.edu/aid/

Amity Institute of Fashion Technology, Noida BSc (Fashion {Des/ Technology/ Com-

munication}, Textile) Master’s

3/2 www.amity.edu/asft

DSK Supinfocom, Pune Foundation Advanced (Industrial, Video

game, animation)

3/2 www.dsksic.com/

Raffles Design International, Mumbai Diploma or Bachelor’s (multiple courses) 2+1 www.rafflesadmin.com/india/index.asp

Neeta Lulla School of Fashion Diploma in Fashion (Illustration; pattern-

making; merchandising; costumes)

2 www.wwineetalulla.com/

Sushant School of Design (Ansal University) B.Des (Fashion & Textile; Visual Comm;

Product; Interiors), MA (Design)

4/2 http://ansaluniversity.edu.in/sushant-

school-of-design.php

Mod’Art International (2 campuses) Fashion Design Degree; Master’s in

Fashion Management

3/2 www.modart-india.in/

Raffles Millenium (Delhi) Diploma or Bachelor’s (multiple courses) 2+1 http://raffles-millennium-delhi.com/delhi/

Professional Courses LEGAL STUDIES

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Do you want to be part of settling conlicts, not on the battleield, but in the courts? Or witness mega deals in the boardrooms? Legal education paves the way...

Perfecting the practice of Law

by Rajaram Sukumar

Law has a unique selling propo-sition, says Prof. S. Shantha Kumar, Director of ITM Law School, ITM University. “Only

Law graduates can adorn the oices in all the three organs of the Government; namely the Legislature, Executive and the Judiciary. Other graduates may occupy the high oices of Legislature and Executive, but not in the Judiciary,” he says. “This is precisely the reason why it is often said that a Law degree can open the door to a wide variety of careers, which other degrees might not,” Prof. Kumar sums up.

As a profession, Law is not limited to the Legislature, Executive and the Judiciary, either. Since 1991, India has seen vibrant changes in laws covering the whole range of inancial activities in the country, including industry, media, Intellectual Property Rights, Informa-tion Technology, data protection etc. Moreover, global spend on the legal ser-vices has increased dramatically in the last few years, impacting recruitment trends as well. “The paradigms of choos-ing a career are changing and so are the opportunities in the market. Like-wise, Law students are now not wary of exploring non-traditional careers to make a mark in their professional lives,” says Suruchi Maitra, Vice President - HR, UnitedLex Corporation, a global legal and data solutions provider.

Gateway to LawGetting a Bachelor’s Degree in Law, or LLB, is the irst step to make a career here. It can be a 3-year or a 5-year Inte-grated Degree. “Bachelor of Law (LLB)

is a traditional three-year degree, which students can pursue after completing their Bachelors’ degree. Bachelor of Arts Bachelor of Law (BA LLB) is an inte-grated degree for students whose objec-tives are very clear. With this course, students will be able to focus more. Besides theoretical knowledge, students are also given practical experience of a court,” opines Dr Thomas Mathew, Co-Convener of CLAT 2014 Committee, Gujarat National Law University. You have three types of institutions to study these courses: Public university depart-ments/colleges; National Law Schools and private institutions.

5-year versus 3-year LLBNational Law Schools follow the 5-year pattern under which a student is award-ed BA or BSc Degree at the end of 3 years and after 5 years, an LLB degree. They generally follow the semester sys-tem, though the NLSU Bangalore has a unique trimester system.

Under the semester system a student undergoes 10 semesters of study and each semester has 5 subjects each. In the last 2 semesters the candidates may

be allowed to take some electives of their choice. Some of the most popular electives include Advanced Intellec-tual Property Law, Corporate Finance Law, and Capital Market Regulation etc. By the time the course is over they would have covered roughly 50 subjects including one project in each subject.

The 3-year LL.B programme is open only to those with an undergraduate degree. Delhi University, University of Calcutta and many other institutions ofer it. Unlike the National Law Schools there is no age limit for this course. RGSOIPL of IIT Kharagpur ofers a

six-semester, three-year full-time resi-dential LLB Programme leading to the Degree of Bachelor of Law with speciali-zation in Intellectual Property Rights.

“Better course structure, pedagogy, internships, exposure and better career options are a few advantages of 5-year courses. Students join them by choice because they know that such courses will lead to their overall development. 3-year degree course is opted by those who want to a career as a lawyer, as an academician or want to join judiciary,” says Prof. Harpreet Kaur of NLU Delhi.

The objective of integrated courses is to give students advantage of knowledge of two streams. “This opens avenues for students to opt for diferent PG courses if they decide not to have a career in Law. For example, if a student wants to have career in management and wants to do MBA, doing BBA LLB or any integrat-ed degree will be advantageous for him because knowledge of law is a must in the ield of management. Management courses taught under BBA.LLB will be an additional advantage for them,” adds Prof. Harpreet Kaur.

LegaL education in india has really arrived in a big way with nLus at the forefront of change

Other graduates may occupy the high offices of Legislature and Executive, but not in the Judici-ary. A Law degree can open the door to a wide variety of careers, which other degrees might not

Prof. S Shantha Kumar

Director, ITM Law School, ITM University

Not just mugging-upStudying Law for three or ive years doesn’t mean that you get buried under tomes of Indian Penal Code or Intel-lectual Property Rights. Internships and moot trials help you blend theoretical knowledge with practical challenges. In the irst two years you spend time on conducting mock trial courts and from the third year onwards you work with NGOs, Supreme Court and High Court Judges, companies, law irms, both national and international. “Now my students are defeating moot court teams of Harvard and Yale, Cambridge,” says Prof. (Dr) Faizan Mustafa, Vice-Chancellor NALSAR Hyderabad.

Some premier world-class moots include the Phillip C. Jessup Moot Court Competition, Willem C. Vis arbitration and national competitions include the KLA moot, NUJS HSF moot etc.

Another important feature of National Law Schools is the compulsory intern-ship/training programme at the end of every semester. This encourages stu-dents to conduct original research and inculcates in them the art of presenting a particular subject before the class.

Higher studies and researchLaw Schools as well as traditional uni-versities like Delhi University ofer Master’s programme, LLM. This is open to candidates who have passed their Bachelor’s degree in Law. It ena-bles a candidate to specialize in his/her area of choice like Constitutional Law, Labour Law, Human Rights Law, International Law, Intellectual Prop-erty Law and Corporate Law. In most

Better course struc-ture, pedagogy, and better career options are a few advan-tages of 5-year courses. Students join them by choice because they know that such courses will lead to their overall development

Prof. Harpreet Kaur

National Law University, Delhi

Rohit Gautam


54 AprIL 2014360CArEErS

LLM with 55% marks. Generally this calls for 3-5 years of original research by the candidate under one or more super-visors on an unexplored area in law.

Just a handful of universities including NLU Delhi, Nirma University Institute of Law, Jamia Millia Islamia University, Jammu University and Damodaram Sanjivayya NLU ofer PhD programmes in Law. India has a long way to go as far as doctoral studies are concerned, laments Prof. Faizan Mustafa. “The quality of PhDs in India over the years has gone down. So the quality is the main concern. In order to have quality we are over-quantifying,” he says.

National Law entrancesIf you want admission to National Law Schools for a UG degree, you will have to appear for the Common Law Admission Test (CLAT). Most other Law colleges give you admission through Law School Admission Test – India (LSAT-India) or institute-speciic tests.

To apply for CLAT, you should have a 10+2 or equivalent qualiication from a recognized Board. Minimum cut-of is 45% marks in aggregate. There is a 5% relaxation in marks for eligible catego-ries. You can also apply if you are await-ing results. But at the time of admission, you must submit proof that you have passed the qualifying examination with necessary marks.

You should not be more than 20 years of age as on July 1 of the year of admis-sion to 5-year Integrated LLB course. There is a relaxation of two years in age for eligible categories.

LSAT-India doesn’t have any mini-mum eligibility but the candidates must check the eligibility requirements of the participating Law Schools and ill the admission form accordingly.

There are also institute-speciic entrance tests like the All India Law Entrance Test (AILET) for admission to National Law University, Delhi and

universities this is a 2-year full-time programme divided into 4 semesters. The last semester is devoted to writ-ing a dissertation under the supervision of a professor. NLS Bangalore ofers LLM with specialization in Business Laws and Human Rights, while NAL-SAR University of Law Hyderabad is known for its LLM with specialization in Intellectual Property Law and also Corporate Law.

One-year versus 2-year LLMLaw institutes across the country have started ofering one-year LLM, after UGC issued guidelines to run the pro-gramme. Rukmini Sinha, who aims to join the Judiciary Services, feels that doing a 1-year LLM programme will equip her to give the judicial servic-es exam with more conidence, than a Bachelor’s course. “You save a year, which you can use to pursue some other course. Also, the law profession is all about study. The more you study intensely, the more beneits you can get,” she explains. Many countries have the one-year LLM programme. “With this kind of programme, students can choose to stay in India and pursue LLM pro-gramme,” says Prof. C. Raj Kumar, VC, OP Jindal Global University.

The Bar Council of India is oppos-ing the existence of two-year LLM pro-grame along with one-year LLM pro-gramme. “There is one objection from our side. Still there are two types of courses. There should be uniformity. If you think that any institution is it to impart one year LLM course, permis-sion should be granted,” says Manan Kumar Mishra, Chairman, Bar Council of India.

Research programmesVery few universities in India ofer MPhil degree in Law. However, NAL-SAR Hyderabad has a one-year MPhil programme with special focus on teach-ing and research. PhD programme in Law is ofered at many universities including Delhi University, Madras University, Calcutta University, Bombay University, Nagpur University, Nation-al Law School Bangalore, NALSAR Hyderabad, NUJS Kolkata and NLU Jodhpur. The minimum qualiication is

the PRoFeSSion of Law makes it imperative for you to study deep and wide throughout the career

The paradigms of choosing a career are changing and so are the opportunities in the market. Like-wise, Law students are now not wary of exploring non-traditional careers to make a mark in their professional lives

Suruchi Maitra

Vice President, Human Resources, UnitedLex Corporation

Rajesh Chawla



Q. What challenges do you face as a Vice Chancellor? A: Heading the country’s best Law University is itself a challenge because there are 15 others who are in a close competition. These islands of excel-lence are getting the best students and to teach the best students we do need the best faculty. Even though NALSAR has good faculty and I am proud of my teachers, still like any other profession-al course, we are also not getting the quality of faculty that students now-a-days demand.

Q. Why is it so?A. Indian Universities do not have good teachers because my students of fourth year will get a package of Rs 30 lakhs or so today so they will not do Master’s. If they will not do so somebody from not that great a law college or department will do Master’s and teach future Law students. So is the case with institutions like IITs and other good universities. So, it is a chal-lenge to get the faculty who can deliver.

Q. How do Indian Law Schools com-pare with global players?A. Now we are not only competing in India we are thinking how to com-pete with the best Law Schools in the

world. Now my students are defeating moot court teams of Harvard and Yale, Cambridge, etc. It gives me satisfaction that the education we are imparting at NALSAR is at par with the best Law schools of the world. Legal edu-cation in India has really arrived in a big way. But, mere moot court perfor-mance does not make us a Harvard or Yale. Their faculties are entering into specialization, new courses are being developed on a routine basis and new frontiers of knowledge are conquered on a daily basis. In India we are not getting people even in the core subjects because academics is not an attractive option because of the packages stu-dents get from the corporate sector. We need to enhance the salary of teachers three to ive times.

Q. Any unique academic practice being followed at your University?A: When I took over in 2012 out of 50 courses 47 courses were compulsory, I introduced large number of electives. I introduced MBA specializations like Court Management, Corporate Gov-ernance, Innovation and Sustainabil-ity Management, Master’s in Aviation Law and Air Transport Management. Similarly I introduced an innovative Master’s in Telecommunication Laws.

We also revamped our project system.Court Management started in US in

1969 but nobody in India thought of having a Court Management course, High Courts are recruiting Court Man-agers but they are ordinary MBAs, you need MBAs who understand Indian Judicial Process. So that’s why we introduced this course.

Q. What are the key future initia-tives at NALSAR?A: We have introduced several new courses like course in Telecommuni-cation Law, which it is not taught any-where. We are trying to explore new areas. We have arrears of cases yet we do not teach Court Management.

“Firstly never to get intimidated by the number of hours someone is putting in or when others tell you how much they are studying or how many books some-one is referring to. This is an aptitude paper and not a descriptive one, and everyone is diferent. So the amount of hours and books will be diferent for everyone. As long as you are performing in mock tests and are conident with the way you are preparing, it is OK for you,” she said.

“Developing your own strategy is essential. Develop the habit of time management every time you attempt questions. Remember to keep revising your preparation,” advises Rastogi.

Rajendra Khadav, a Law Entrance coach shares that aspirants should con-centrate on revising their concepts and take a re-look at their knowledge base.

Prof. (Dr) Faizan Mustafa

Vice-Chancellor NALSAR Hyderabad

Symbiosis Entrance Test (SET) for admission to Symbiosis Law School.

The admission to PG programmes at NLUs is done through CLAT, just as it is done for the UG programmes.

HOW TO CRACK NATIONAL-LEVEL ENTRANCE EXAMS Cracking the national-level entrancels like CLAT, LSAT, AILET and SET is the irst step to a rewarding career in this challenging profession.

Prof Hema Raman, Director, Sri Ram Law Academy, Chennai advises stu-dents who are juggling their prepara-tion for Board Exam as well as CLAT, to balance the two. “The focus should be on studying all components of CLAT right now, as they will have only one month’s time after the Boards,” she added.

On preparation strategy, experts say that for English, one should focus on grammar and vocabulary. For Math, all elementary chapters such as Time and Distance, Time & Work, Proit & Loss etc., are important. For GK, both cur-rent afairs as well as static GK deserve attention. For Logical Reasoning, one should focus on critical reasoning and for Legal Aptitude, focus should be on legal reasoning problems.

CLAT has introduced 0.25 negative marking from 2013. This has knocked out the ‘luck factor’, says Prof. Hema. “It has not had any adverse efect, on the contrary, luck factor has been elimi-nated and only the truly deserving ones make it to the Law Schools,” she says.

Akshi Rastogi, who got the 6th rank in CLAT 2013, says it’s important for the aspirants to devise their own strategy.



“They must start taking mock tests and previous years’ question papers. They should focus on increasing their speed while taking these mock tests. Since time management is a very crucial fac-tor in the exam, they must take care of attempting the questions correctly, tracking the time,” advises Khadav.

LAW AS A PROFESSIONThe Bar Council of India regulates legal education in India as thousands of lawyers graduate every year from almost 900 law colleges spread across the country. But a Law degree alone is not enough to become a practicing lawyer. After completing Law School, one must pass the All India Bar Exam (AIBE).Eligible persons are admitted as advocates on the rolls of the State Bar Councils. Those admitted as advocates by any State Bar Council are eligible for a Certiicate of Enrolment.

New avenuesEarlier, the profession of practicing law was limited to criminal and civil litiga-tion. But now, the opportunities avail-able for graduates from any of the top Law Schools are phenomenal. After the liberalization of India’s economy there is

reputed organizations like CSE, ICRC, UNHCR etc. For LLM students from premier Law schools, Business Laws and IP Laws are the branches, which ofer excellent career opportunities.

Most of the magic circle and silver cir-cle law irms like Cliford Chance, Allen & Overy, Herbert Smith, Simmons etc visit Indian campuses to recruit stu-dents for their various oices across the globe. Almost all the Indian law irms like Luthra and Luthra, Amarch-and Mangaldas, AZB Partners, Nishith Desai Associates have also begun recruiting from the Law Schools.

Skill sets of a good lawyerApart from sound legal knowledge and good grades at Law School, entry-lev-el lawyers are expected to have good analytical, research, drafting and oral and written communication skills. In addition, productive and focused intern-ships, moot court achievements and publications, often make the diference when several candidates are shortlisted for interviews.

Qualiications that are especially rele-vant to an organization, such as business administration, economics, or science or expertise in a foreign language such as

Job opportunities

■■ Law irms: Amarchand Mangaldas, AZB, Luthra & Luthra, JSA, Trilegal, Khaitan & Co

■■ Corporate in-house legal departments: HUL, ICICI, ITC, Ernst & Young, PWC

■■ Private-sector litigation

■■ PSUs: SEBI, ONGC, IOCL, SAIL

■■ Legal Process Outsourcing: Pangea3, OSC, CPA Global, Clutch Group

■■ IP irms: Anand & Anand, Remfry & Sagar, Lall & Sethi

■■ Research: Lexis Nexis, Manupatra

■■ Arbitration consultancies: Karanjawala, Oasis

■■ Chamber practice

■■ Working with Senior Counsel

■■ Litigation irms

■■ Non-proits

■■ Academia

a huge demand for highly skilled lawyers who are adept in the areas of mergers and acquisitions, banking and inance, infrastructure contracts, debt restruc-turing, FEMA regulations, IPRs, cor-porate governance, private equity deals, WTO law etc. Law irms, both inter-national as well as domestic, regularly recruit such lawyers in large numbers. Same is the case with big companies like TATA, Reliance, Infosys, Wipro, TCS, ICICI Bank, etc.

Students who do not like joining busi-ness law can ind greener pastures in environment or Human Rights in

highLY coMPetitiVe atmosphere at top Law schools enhance the learning experience to a great extent

While the most pop-ular options remain law firms or corpo-rate in-house legal departments, we also see private-sec-tor litigation emerg-ing as an option of choice. LPOs too provide excellent opportunities

Arpita Singh

www.vahura.com, Legal recruit-ment and talent consulting firm

Rohit Gautam


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Mandarin or French can, in some cases, give students an edge over their peers.

What employers look forOrganizations place a premium on good teamwork skills, business etiquette, negotiation skills, a sense of responsi-bility and a willingness to learn.

In addition to the above core skills, a lawyer must also be able to think quickly and logically, should have tremendous perseverance. Law is a demanding pro-fession. Barring exceptions, most of the budding lawyers invariably work for a few years under a senior advocate to learn the ropes. Even when you join a professional law irm, the partners rule the roost, and the irst few years are exceptionally gruelling and demanding.

Job proilesThe plethora of opportunities available to a lawyer in India is amazing. “Young lawyers these days enjoy an unprece-dented range of options. While the most popular options after graduation remain law irms or corporate in-house legal departments, we also see private-sec-tor litigation emerging as an option of choice. In addition, LPOs have shed the stigma they once bore; today, they pro-vide excellent opportunities with global exposure to law graduates,” says Arpita Singh, who focuses on mentorship pro-grammes at law schools, and works out of the Delhi oice of Vahura (www.vahu-ra.com), a premier legal recruitment and talent consulting irm.

While Law irms and LPOs induct associates, corporates induct legal exec-utives. “Specialized concerns such as IP, research and arbitration consultancies are also picking up graduates, with skills in those areas. With Law schools mush-rooming across India, we see strong interest in the academic sector for Law graduates as well as transferability of skills across disciplines,” Arpita added.

Top irmsAmong Law irms, those like Amarch-and Mangaldas, AZB, Luthra & Luthra, JSA, Trilegal and Khaitan & Co remain highly rated. On the corporate in-house legal department side, opportunities at organizations such as HUL, ICICI, ITC, Ernst & Young and PWC are prized.

Among more specialized organizations, Anand & Anand, Remfry & Sagar and Lall & Sethi are considered the top IP irms in the country. Others like Karan-jawala and Oasis provide great opportu-nities for lawyers considering a career in arbitration and dispute resolution. LPOs have proven themselves to be strong employers who provide global exposure to lawyers who join them. Pangea3, OSC, CPA Global and Clutch Group are known as excellent organiza-tions in this space. On the legal research front, Lexis Nexis and Manupatra pro-vide great opportunities to candidates interested in legal research.

Money mattersWithin the legal industry, pay scales vary widely. Graduates from top Law Schools can expect a package that ranges from

Rs. 3 to 15 lakhs per annum (ixed and variable inclusive) if they get employ-ment at most Indian law irms or organi-sations. Those at top tier Indian law irms can expect a pay package between Rs. 12 and 15 lakhs per annum.

Those placed with top corporate hous-es can expect a pay package between Rs. 6 and 10 lakhs with an exception of few corporate houses which ofer a pay package at par with top tier Indian law irms. At the upper end, a training con-tract with a UK law irm can be compen-sated at between £36,000 to £38,000 (approx. Rs. 30 – 32 lakhs per annum).

“It’s an undeniable and interesting fact that the top tax paying lawyers referred to above are all litigators - litigation is undeniably the most lucrative stream though it is equally undeniable that it takes a fair amount of time and efort to reach that level of practice,” says Rishabh Chopra of Legal Talent Man-agement Pvt. Ltd.

Internship under a lawyer, litigation chamber or a litigation practice group of a full service law irm, is an excellent step towards a career in litigation. The experience will help the student a lot in career options.

Even abroad, Indian lawyers are mak-ing a mark. So, wake up to the realities and prepare well to get a head start in this challenging profession.

With inputs from Abhay Anand

and Apratim Chatterjee

It’s an undeniable and interesting fact that top tax-paying lawyers are all litigators. Litigation is the most lucrative stream though it takes a fair amount of time and effort to reach that level of practice

Rishabh Chopra

Legal Talent Management,New Delhi

PATTERN OF CLAT (UNDERGRADUATE PROGRAMME)

Exam Description*

Total Marks 200

Number of multiple-choice questions of one mark each 200

Duration of Examination Two hours

Subject areas with Weightage

English including Comprehension 40 Marks

General Knowledge and Current Affairs 50 Marks

Elementary Mathematics (Numerical Ability) 20 Marks

Legal Aptitude 50 Marks

Logical Reasoning 40 Marks

* Note: There shall be a system of Negative Marking wherein 0.25 marks will be deducted for each of the wrong answer.

TOP LAW COURSES

Course Institution Location Selection Mode Website

BA. LL.B NLU Delhi Delhi AILET www.nludelhi.ac.in

BBA LL.B Bharati Vidyapeeth University Pune BVP CET Law Entrance www.bvuniversity.edu.in

BA. LL.B Nirma University Institute of Law Ahmedabad CLAT www.ilnuadmission.in

BA. LL.B National Law School of India

University

Bangalore -Do- www.nls.ac.in

BA. LL.B National Law Institute University Bhopal -Do- www.nliu.ac.in

BA. LL.B Gujarat National Law University Gandhinagar -Do- http://gnlu.ac.in

BA. LL.B NALSAR University of Law Hyderabad -Do- www.nalsar.ac.in

BA. LL.B National Law University Jodhpur -Do- www.nlujodhpur.ac.in

BA. LL.B West Bengal National University

of Juridical Universities

Kolkata -Do- www.nujs.edu

BA. LL.B Rajiv Gandhi National University

of Law

Patiala -Do- http://rgnul.ac.in

BA. LL.B Hidayatullah National Law University Raipur -Do- http://hnlu.ac.in/HNLU_New/

home2

BA. LL.B Tamil Nadu National Law School Tiruchirappalli -Do- www.tnnls.in

LL.B University of Delhi New Delhi DU LL.B Entrance http://du.ac.in/index.html

BA. LL.B* Panjab University Chandigarh Entrance Exam http://puchd.ac.in

BA. LL.B Jamia Millia Islamia University New Delhi -Do- http://jmi.ac.in/law

BA. LL.B/ LL.B Gitam University Vishakhapatnam Gitam Law Admission Test www.gitam.edu

BA. LL.B* Guru Gobind Singh Indraprastha

University

New Delhi IPU CET www.ipu.ac.in

BA. LL.B* KIIT University, School of Law Bhubaneshwar KLSAT www.kls.ac.in/index.html

LL.B Sri Venkateswara University Tirupati LAWCET http://aplawcet.org/

LL.B Government Law College Mumbai Merit in Qualifying Exam www.glcmumbai.com

BA. LL.B/ LL.B Rajasthan University Jaipur RULET http://uniraj.ac.in/

BA. LL.B* Symbiosis International University Pune SET Law Entrance www.set-test.org

BA. LL.B Christ University Bangalore SLCU Entrance www.christuniversity.in

BA. LL.B* University of Petroleum and

Energy Studies

Dehradun ULSAT www.upes.ac.inw

BA. LL.B (H)* Jindal Global Law School Delhi NCR LSAT www.jgls.edu.in/

BA. LL.B Dr. Ram Manohar Lohia National

Law University

Lucknow CLAT www.rmlnlu.ac.in/

BA. LL.B National University of Advanced

Legal Studies

Kochi -Do- www.nuals.ac.in/web/index.aspx

BA. LL.B National Law University Odisha -Do- www.nluo.ac.in/

BA. LL.B National University of Study

and Research in Law

Ranchi -Do- http://nusrlranchi.com/

BA. LL.B National Law University and Judicial

Academy

Guwahati -Do- www.nluassam.ac.in/

BA. LL.B Government Law College Thiruvananthapuram KLEE www.cee-kerala.org/index.php/

home

* These colleges have more than one option for their basic degrees like B.A/BSc/ BBA LLb amongst others

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Professional Courses IT CERTIFICATIONS

Acquire cutting-edge skills that make a difference in getting the right job or advancing your career. Bridge the gap in your technology skills with IT certifications

Jump-start your career or advance it fastby Prerna Singh

from a desk-size to a palm-sized computing experience, technology is evolving fast. In this age of highly volatile information technolo-

gies, it is necessary to constantly learn and upgrade skill sets to meet industry needs. Besides regular degree courses, students can specialize and enhance their knowledge through certiications and diplomas.

SpecializationCertiications enable assessment and validation of the deinite computing skills. Such courses in IT are spread across the entire spectrum of learning a comprehensive language to compli-menting add-on courses that accelerate the career graph.

The core areas of certiications include cloud computing, network security and privacy. Areas such as mobile-based application programming are com-ing into mainstream with the rampant applications of embedded systems (microprocessors) in customized con-sumer products such as mobile phones. Major business certiications are drawn from computer applications in the area of business analytics and project man-agement. The certiications are largely ofered by three main clusters namely, the vendors of the technology, govern-ment and private organizations.

IT now forms a core of our daily activi-ties from computing to commuting, learning to shopping, entertainment to healthcare. Specialized courses cater to the speciic needs of these service sectors. For instance, courses in e-com-merce, health informatics ensure ei-cient delivery of everyday services. They

often require work experience to relate with the problems and their solutions.

“IT and ICT-based business and job opportunities thrive in digital media, e-commerce and mobile-based applica-tions. This rise in mobile-based appli-cations deining our lifestyle can be attributed to a huge consumer-base that will fuel the development of IT ield,” foresees Keshav Sharma, Director, Jak Software, a leading IT company in e-governance and digital media services.

Pursuing the courseProfessional certiications impact the career path and incur both time and money. Anuj Kacker, Executive Direc-tor, Aptech Ltd, gives three pointers for

deciding on the certiication course, “First is the area of interest in IT Field (Software development, Web Applica-tion Development, Networking, Net-work Security, Data Base Administra-tion), second is the Market share of the technologies (Microsoft, Oracle, etc.) and hence the opportunity for jobs in the domain and the relevant certiications in the domain,” he said.

After 10+2A plethora of courses can be pursued right after 10+2. They combine com-puting experience with an opportunity to learn fundamentals of program-ming languages. The 100-hour course in ITES-BPO (Customer Care) by

NIELIT is an example. These courses are open to students from all streams. Here they develop an understanding of computer hardware and oice auto-mation that enable home-based and irst-time users to browse and connect Internet services. Diploma courses in inancial accounting expose Commerce students to computer applications while Science students get an opportunity to explore niche areas of Bioinformatics.

For college studentsThe fundamental base of learning is sup-plemented with courses pursued along-side regular degree programmes to cre-ate an industry-ready pool of HR. Flexi-ble learning and teaching methodologies allow students to take up courses during the 2nd and 3rd year of Engineering and other courses. It gives them an edge in placement as it diversiies the scope

of learning. Diploma in domains such as E-Commerce, Corporate Account-ing and Applied Finance are suitable for those who plan a career in contem-porary areas of computer applications.

Professional enhancementProfessional certiications in IT are non-degree awards where a qualiied individual is certiied by an authority in the domain. Certiied courses rec-ognize the evolving career paths in the IT sector and train people to adapt to these changes. These include vendors or providers of speciic technologies. The customized courses enable empower-ing manpower for specialized handling of technologies. The prerequisites vary for certiications including factors such as past professional experience in terms of time and technology domain, qualifying preliminary examination etc.

Certiications mostly require renew-als. “Professional certiications enable upgradation of technical skills. These bridge programmes allow experienced users of technology to upscale on the existing fundamental knowledge,” shares Amitabh Lahiri of NIIT Ltd.

Education providersCertiications and diplomas are ofered by private and public institutions along with speciic industries. Some of the notable public institutions include NIELIT and Centre for Advanced Com-puting (CDAC) with pan India centres under the supervision of Department of Electronics & Information Technology (DeitY), Ministry of Communications and Information Technology, Govern-ment of India. With ‘capacity building, research and education in IT’ as their main aims, they ofer diplomas and

MoBIle-BAsed ApplIcATIon programming along with cloud

computing are among the core areas of computer education

TIered cerTIfIcATIons allow freshmen to advanced profession-

als to enahnce and upgrade skill set to suit market needs

AMITABh lAhIrI

president and Quality

leader, nIIT ltd.

Professional certifications enable upgradation of technical skills. These bridge programs allow experienced users of technology to upscale on the existing fundamental knowl-edge. Business Analytics taught on a cloud platform allows learners to have a collaborative and practical experience

Shutterstock

Muhabit ul haq

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certiicates in the whole spectrum of computer applications.

NIIT and Aptech are some of the noted private institutions that certify students in computer applications and also train them to take up exams conducted by vendors for speciic technologies. Such training enables students to crack inter-nationally-acclaimed certiications for brighter job prospects.

The industry generally focuses on cer-tifying users in technologies and prod-ucts pioneered by them. These private companies are often referred to as ‘ven-dors’ who facilitate access to learning resources, training and examination to get certiied in speciic technologies.

VendorsAs the technologies change rapidly, human resource requirement is gener-ated making way for adaptation to the new applications and processes. Col-lege students seek certiications to basic level courses to make them ‘job-ready’ upon graduation as they are familiar-ized with the products of their potential

employers. They take up online courses alongside regular degree programmes that enable them to crack these com-petitive examinations conducted by private corporations. Professionals often approach third party or a private company for acquiring a certiication to advance their careers by upgrading their skill sets from time to time.

Some of the certiicate courses which may add value and enhance employ-ability during the graduation and post graduation level are Microsoft, Oracle, Red Hat & Cisco, says Mudadi Sanyasi, Vice President (University Learning Solution & Individual Learning Solu-tion), Talentedge. They validate the skill-sets required for the roles of spe-cialist, engineer and administrator of speciic technologies. Certiications test the individual’s competence for speciic career paths as they take up exams lead-ing to advanced professional roles. This necessitates a careful assessment of the prerequisites for certiications and description for job requirements before registering for one.

Government institutesThe whole of gamut of information tech-nology courses ranging from basic famil-iarity with computer system to advanced diplomas are imparted by institutes like NIELIT and CDAC. NIELIT conducts a basic computer course on the same lines as CDAC’s certiicate programme spanning 1.5 months covering computer fundamentals and Internet browsing. The courses give familiarity with basic computing activities to specialising in niche technology areas.

In line with the mission to ‘expand the frontiers of electronics and information technology’, CDAC imparts education through its major programmes name-ly, ‘GIST - Programme for Advancing Computer Education (PACE)’ and ‘Advanced Computing Training School (ACTS)’ apart from corporate training. The transmission of computer educa-tion in regional languages has been the prime focus of PACE programme. It is structured to deliver diploma and advanced diplomas courses in areas such as JAVA, E-commerce, Financial

Accounting and multilingual comput-ing. Advanced diplomas and certii-cate courses in specialized domains of ‘Embedded Systems, VLSI Design, Electronic Design and Automation’ that ind applications in the semiconductor industry are conducted by NIELIT centers in Calicut, Aurangabad, Gora-khpur and Imphal in addition to select CDAC training centres. CDAC attempts to deliver education in advanced areas of ICT (Information communication Technology) like Geoinformatics and Automation SCADA System through its ACTS programme.

These government-recognized institu-tions give equal emphasis on software as well as computer hardware train-ing programmes. NIELIT in accord-ance with Manufacturers Association for Information Technology (MAIT) hosts diploma and advanced diploma for training and education in ‘Computer Hardware Maintenance & Networking (CHM)’.

Private institutesSome of the private institutes such as NIIT, Aptech, Jetking train students through their customized training pro-grammes, enabling them to take up ven-dor-speciic certiication exams. Aptech equips students for clearing exams to be validated by international IT companies like Microsoft, Oracle and Java. These global certiications enable specialized skills required to master the desired technology. These can be pursued right after 10+2 or even during the course of graduate programme. “NIIT through its cloud computing technology and part-nership with Microsoft in the learning space have evolved together a curricu-lum to suit the industry needs while maintaining standardized pedagogical standards,” says Amitabh Lahiri.

Jetking has marked a niche for itself in ‘computer hardware and network-ing’ courses among the private play-ers. Through its select career and short courses, it has developed a curriculum to suit international corporations in the ield of network security. Additionally, advanced learning tools have made the learning experience lexible and acces-sible. “Aptech’s ‘Online Varsity’, a 24X7

Anuj KAcKerexecutive director

Aptech ltd.

Q. How do certificates enhance employability of a B.Tech fresher vis-a-vis a PGDCA graduate?A. In the current economy, certii-cations serve as a tool for validating skill levels, improved marketability and enhanced career opportunities. They validate the knowledge of the candidate on a particular technol-ogy/domain designed by the respec-tive vendors of the technology and hence validates by measuring the depth, expertise and level of knowl-edge. They also allow companies to shortlist the candidates with tested and required credentials.Q. Are there any certificate courses recommended for UG/PG students?A. For Developer Audience, with development migrating from PCs to devices, the shift of software devel-opment on applications are also moving to device-independent and platform agnostic development as the future. The suggested courses for Mobile Application Develop-ment are Android App Develop-ment, iOS App Development and Windows App Development. These courses require some pre-requisite knowledge of software program-ming languages like C, C++ before getting started. Since Microsoft dot net and Java technologies are the most widely used software development languages and hence training pro-grammes and certiications which validate these skills are recom-mended for students aspiring to take up software development as a career. They are: MCSD (Microsoft Certiied Solutions Developer), a new generation cloud ready devel-opment skill in Microsoft develop-ment platform on dot net; OCJP

(Oracle Certiied Java Profession-al), an equivalent certiication on Java development platform; and for Data Base Administrators, Oracle DB : OCP (Oracle Certiied Profes-sional)– DBA and MCSE – SQL Server.

For IT Pro Audience the pro-grammes for Network and System Administrations are: Microsoft Cer-tiications with Cloud Computing Skills like MCSA and MCSE, which are in demand. On the Unix-based operating systems - Red Hat Certi-ication like RHCSA (Red Hat Cer-tiied Systems Administrator) and RHCE (Red Hat Certiied Engi-neer) are in demand. Other spe-cialization certiications in Cloud Computing and Virtualization like VM Ware VCP Certiication are also in demand.

There is also a huge demand from enterprises and government for Networking Security profession-als. Certiied Ethical Hacker (CEH Certiication), Certiied Informa-tion Systems Security Professional (CISSP), Certiied Information Security Manager (CISM) have now become bench mark industry certiications for professionals in this domain.

Q. What are the prestigious cer-tificates in today’s top IT fields?A. Top IT Certiications based on the emerging trends in the IT Indus-try are: Mobile Application Devel-opment (Android, iOS and Win-dows), Big Data (Certiied Devel-oper for Apache Hadoop), Cloud Certiications (Microsoft, Red Hat, VM Ware, etc.), Wireless Network-ing, Cyber Security (CISSP, CISM, etc.), Green IT and Data Analytics (EMCDSA, Microsoft, etc.)

Q&A

KeshAv shArMA

director,

jak software

The entire field of E-commerce is supported by Digital Market-ing. The pervasive nature of digital marketing is galvanized primarily by search keywords, social media popularity, Google Adwords. Newsletters are one of the most effective ways of reaching the potential custom-ers in the era of online retail

college grAduATes take up diplomas

alongside regular degree courses with flexible

;earning and teaching options

Rohit Gautam



learning Aptech learning portal gives students added learning opportunities by interaction with various domain experts, peers, video-based learning, etc. coupled with classroom training,” explains Kacker.

Industry-specific certificationsInformation Technology inds applica-tions in almost every sphere of our daily life. From analysing business data to its security, its pervasive role in ensuring smooth functioning of service delivery cannot be ignored. These range from fashion to inance in addition to service sectors like healthcare and e-commerce that are driven largely by ICT. Institutes ofer short-term courses that help to understand fundamentals and deepen the knowledge of IT tools and services speciic to the industry.

FashionNIFT Hyderabad awards a certiicate in ‘Computer Application in Fashion Industry (CAFI) as a part of continuing education programme. 10+2 pass-outs can enrol for the 1-year course to learn the role of IT in fashion business. “We use softwares like Photoshop and Cor-alDRAW for the basics while tools like 3DS Max and SolidWorks come handy in product designing,” says Nidheesh Sasi, 2nd year, Fashion and Lifestyle Accessory Designer, NIFT Bangalore.

Healthcare Informatics and BioinformaticsThe role of Information Technology in healthcare management of patient and hospital records, data mining and treatment of diseases is on an increase. CDAC boasts of unique healthcare solu-tions like, “Sanjeevani – a Telemedicine Solution”. A six-month postgraduate diploma course can be taken up by engi-neering graduates to establish a career in healthcare informatics. Bioinformat-ics is the emerging ield of interdiscipli-nary science research enabling deter-mination of molecular structure among other vital applications. ‘A’ and ‘O’ level courses in Bioinformatics are conducted by NIELIT that can be pursued after 10+2 and graduation respectively.

Accounting and FinanceIt’s advisable for Commerce students and professionals working with pres-entations and charts to pursue the 144-hour-long diploma course con-ducted by CDAC. Select modules in PowerPoint, Tally, Outlook, ISM and MS-Word constitute the core compo-nents of the curriculum. Among private players, NIIT ofers a diploma course to strengthen the grip on softwares and tools in inance and accounts.

“All our daily operations are driven by Information Technology tools. We use accounting software Tally. ERP 9 to increase work productivity. All income ilings are done online with the help of accounting software that enhances work eiciency,” elucidates, Abhinav Suri, promoter-director of Finmark Pvt. Ltd, engaged in providing advisory on inancial transactions like equity, debt and currency.

E-commerce and Digital MarketingIn the digital age, online shopping has become a cost-efective and time-sav-ing way of having goods delivered at your doorstep at the click of a mouse. Many companies engage in this business model as it saves them logistic cost and

customers beneit from many attractive deals online, leading to the emergence of digital marketing. “The entire ield of e-commerce is supported by digital marketing. The pervasive nature of digi-tal marketing is galvanized primarily by search keywords, social media popular-ity, Google Adwords. Newsletters are one of the most efective ways of reach-ing the potential customers,” elaborates Keshav Sharma of Jak Software.

NIIT conducts diploma course in digi-tal marketing that enable professionals as well as graduates in their careers in diferent aspects of digital marketing.

The course essentially covers mar-keting modules through mobile, email and social media interfaces. Six-month diploma course in e-commerce by CDAC is suitable for gaining a holistic view of the domain from introduction of ‘various categories of e-commerce’ to ‘building an e-commerce site’.

Business AnalyticsThe validation in business analytics ena-bles the industry to distinguish profes-sionals equipped with technical exper-tise in handling tools for data research and analysis The validation by IBM Certiication Program and EMCDSA, Microsoft render credence to users.

Shutterstock

dIploMAs In e-commerce, digital marketing, financial account-

ing are increasingly in high demand by specific industries



PROGRAMME OFFERINGS

Course Name Duration Institution Website

JCHNE 12 months Jetking www.jetking.com/admissions/

O Level 13 months NIELIT www.nielitchd.in/doeacc-o-level

B Level 14 months NIELIT www.nielitchd.in/doeacc-b-level

Office Automation and Financial Accounting 144 hours CDAC http://cdac.in/index.aspx?id=dcrs

E-Commerce 144 hours CDAC http://cdac.in/index.aspx?id=dcrs

Hardware Networking & Security (ADHNS) 15 months NIELIT www.doeaccgkp.edu.in/advertisement/adhnsad-

cls1011advt.pdf

Computer Application in Fashion Industry 16 months NIFT Hyderbad www.nift.ac.in/hyderabad/ce.html

Oracle Database administrator 160 hours SQLStar www.sqlstar.com

Oracle 2 months Aptech www.aptech-education.com/courses-oracle.aspx

A Level 24 months NIELIT www.nielitchd.in/doeacc-a-level

ACCP Pro 20 months Aptech www.aptech-education.com/

DCS Plus 20 months Aptech www.aptech-education.com/

ANIIT (BSIM) 4 semester NIIT www.niitcloudcampus.com

ANIIT(IMS) 4 semester NIIT www.niitcloudcampus.com

Windows Store App Development 40 hours Aptech www.aptech-education.com/

Cloud Computing 40 hours Aptech www.aptech-education.com/

Oracle 10g: PL/SQL 40 hours SQLStar www.sqlstar.com/

Embedded System Design 6 months NIELIT www.nielitchd.in/advance-diploma-embedded-

system-design

VLSI Design 6 months CDAC www.cdac.in

Healthcare Informatics 6 months CDAC www.cdac.in

Automation & SCADA Systems 6 months CDAC www.cdac.in

GNIIT (Business System Information Management) 6 semesters NIIT www.niitcloudcampus.com

ACWD 9 months Aptech www.aptech-education.com/

CCNA Security Cisco Systems cisco.com

CCSA Check Point Soft-

ware Technologies

www.checkpoint.com

FCESP Fortinet Inc. www.fortinet.com

McAfee Assessment Certification McAfee www.mcafee.com

MCSA Microsoft www.microsoft.com

SCS Symantec www.symantec.com

CSSA Dell http://accessories.dell.com

Oracle Solaris 10 Certified Security Administrator Oracle www.oracle.com

RHCSS Red Hat www.redhat.com

SnortCP Sourcefire Inc. www.sourcefire.com

IBM Certified Administrator – Tivoli Monitoring V6.2.3 IBM www.ibm.com

Google Apps Certified Administrator Google http://certification.googleapps.com/

* Where the course duration is not given, the time frame for completion varies, subject to certain conditions.

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∑§Ë ⁄Ò¥UÁ∑¢§ª ◊¥ Ã⁄U„Ufl¥ ‚ ¬„U‹ SÕÊŸ ¬⁄U ∑Ò§‚ ¬„È¢Uø¥ªU– „U◊Ê⁄ ¬Ê‚ ‹ˇÿ „ÒU– ¬ËÁ∑¢§ª Ÿ ¡Ù ÷Ë Á∑§ÿÊ „ÒU „U◊¥ ÷Ë fl„UË ∑§⁄UŸÊ „ÒU– ∞‚Ê Ÿ„Ë¥ „ÒU Á∑§ „U◊¥ ÿ„U Ÿ„UË¥ ¬ÃÊ „ÒU Á∑§ ¬ËÁ∑¢§ª Ÿ ÄÿÊ Á∑§ÿÊ „ÒU– „U◊Ê⁄UË ÿÍÁŸflÁ‚¸≈UË Áfl‡flSÃ⁄UËÿ Áfl‡flÁfllÊ‹ÿ ’ŸŸ ∑§ Á‹∞ Áfl¡Ÿ wÆwÆ ÃÒÿÊ⁄U ∑§⁄U ⁄U„UË „ÒU– ∞∑§ ¿UÊ≈UÊ-‚Ê ∑§Ê◊ ∑§⁄UŸ ∑§Ë ¡M§⁄UÃ „ÒU– ≈UÊÚ¬ ⁄ÒÒ¥Á∑¢§ª ◊¥ ‡ÊÊÁ◊‹ ‚÷Ë ÿÍÁŸflÁ‚¸≈UË¡ Á⁄U‚ø¸ ÿÍÁŸflÁ‚¸≈UË¡ „Ò¥U– fl ª˝Ò¡È∞≈U ∑¥§Áº˝Ã, ¬Ë∞ø«UË ∑¥§Áº˝Ã ¬˝Ùª˝Ê◊ •ÊÚ»§⁄U ∑§⁄ÃË „Ò¥U– •¢«U⁄Uª˝Ò¡È∞≈U ¬˝Ùª˝Ê◊ ∑§ÊÚ‹¡Ù¥ ◊¥ •ÊÚ»§⁄U Á∑§∞ ¡ÊÃ „Ò¥U •ÊÒ⁄U ÿÍÁŸflÁ‚¸≈UË¡ ∑§Ê ◊ÊS≈U‚¸ fl ¬Ë∞ø«UË ∑§ Á‹∞ πÈŒ-’-πÈŒ ÁfllÊÕË¸ Á◊‹ ¡ÊÃ „Ò¥U–

¬˝. ÷Ê⁄UÃËÿ ÿÍÁŸflÁ‚¸≈UË¡ ◊¥ ‡ÊÊœ ∑§Ù fl⁄UËÿÃÊ ÄÿÙ¥ Ÿ„UË¥ ŒË ¡ÊÃË „ÒU?©U. ª˝Ò¡È∞‡ÊŸ ∑§ ’ÊŒ „U◊Ê⁄U ’„ÈUÃ-‚ •¢«U⁄Uª˝Ò¡È∞≈U ÁfllÊÕË¸ Ÿı∑§⁄UË ∑§ Á‹∞ ‚¢SÕÊŸ ¿UÙ«∏U ŒÃ „Ò¥U– ¬Ë¡Ë ∑§ ÁfllÊÁÕ¸ÿÙ¥ ∑§Ù ãÿÍŸÃ◊ ÁflûÊËÿ ‚„UÊÿÃÊ ŒË ¡Ê ‚∑§ÃË „ÒU– ∑È§¿U ÁfllÊÕË¸ ◊ÊS≈U‚¸ ∑§ ’ÊŒ ¬…∏UÊß¸ ¿UÙ«∏U ŒÃ „Ò¥U ÄÿÙ¥Á∑§ fl ¬Ë∞ø«UË ∑§Ê πø¸ fl„UŸ Ÿ„UË¥ ∑§⁄U ‚∑§Ã– „U◊¥ ß¢≈UËª˝≈U«U ◊ÊS≈U‚¸ ¬˝Ùª˝Ê◊ ◊¥ •ë¿U ÁfllÊÁÕ¸ÿÙ¥ ∑§Ù ¬˝fl‡Ê ∑§ Á‹∞ ¬˝Ùà‚ÊÁ„UÃ ∑§⁄UŸÊ „UÊªÊ– ©Uã„¥U ◊ŒŒ ŒŸ ∑§ Á‹∞ „U◊¥ ‚¢‚ÊœŸÊ¥ ∑§Ë ¡M§⁄UÃ „UÊªË– ¬ËÁ∑¢§ª ÿÍÁŸflÁ‚¸≈UË ÷Ë ÿ„UË ∑§⁄U ⁄U„UË „Ò •ı⁄U „U◊¥ ÷Ë ª˝Ò¡È∞≈U S∑Í§‹ ¬˝Ùª˝Ê◊Ù¥ ∑§Ù ’…∏UÊflÊ ŒŸ ∑§ Á‹∞ ∞‚Ê ∑§⁄UŸ ∑§Ë ¡M§⁄UÃ „ÒU– „U◊Ê⁄U ¬Ê‚ vv ‚¢∑§Êÿ „Ò¥U •ı⁄ „U◊ ‚÷Ë ∑§ Á‹∞ ª˝Ò¡È∞≈U S∑Í§‹ ¬˝Ùª˝Ê◊ ‡ÊÈM§ ∑§⁄UŸÊ øÊ„UÃ „Ò¥UU– ßŸ ‚¢∑§ÊÿÙ¥ ◊¥ ’„ÈUÁfl·ÿ∑§ ¬˝Êª˝Ê◊ ‡ÊÈM§ ∑§⁄UŸÊ øÊ„UÃ „Ò¥U– ∞∑§ ‚Êß¢‚ »Ò§∑§À≈UË ∑§ ¬Ê‚ ‚Êß¢‚ ∑§ ‚Ê⁄U Á«U¬Ê≈¸U◊¥≈U „UÙ¥ª– ‹Á∑§Ÿ ‚÷Ë ‚Êß¢‚ Á«U¬Ê≈¸U◊¥≈U ’„ÈUÁfl·ÿ∑§ Ÿ„UË¥ „UÙ ‚∑§Ã, ß‚Á‹∞ ’„ÈUÁfl·ÿ∑§ ¬˝Êª˝Ê◊Ê¥ ∑§Ù ¬˝Ùà‚ÊÁ„UÃ ∑§⁄UŸ ∑§ Á‹∞ ‚Êß¢‚ »Ò§∑§À≈UË ∑§ •¢Œ⁄U ‚’-ª˝È¬ ’ŸÊ∞ ¡Ê∞¢ª– ß‚Ë ◊Êäÿ◊ ‚ •ÊœÈÁŸ∑§Ã◊ Á⁄U‚ø¸ Á∑§∞ ¡Ê ‚∑§Ã „ÒU¢– „U◊¥ ßŸ ‚÷Ë Á’¢ŒÈ•Ù¥ ¬⁄U ∑§Ê◊ ∑§⁄UŸ ∑§Ë •Êfl‡ÿ∑§ÃÊ „ÒUU– •ª⁄U „U◊ ∞‚Ê ∑§⁄U ¬Ê∞ ÃÙ „U◊ Áfl‡flSÃ⁄UËÿ Áfl‡flÁfllÊ‹ÿÙ¥ ∑§Ë ‚ÍøË ◊¥ „UÊ¥ª–

Professional Courses BUSINESS ADMINISTRATION

71 ApRIl 2014360CAREERS70 ApRIl 2014360CAREERS

by Ashish Jha and Sreetama Datta Roy

BBA is an undergraduate (UG) management programme, which a student can pursue after 10+2 exams. Programmes

such as Bachelor of Business Admin-istration (BBA), Bachelor of Manage-ment Studies (BMS), and Bachelor of Business Management (BBM) present lucrative career options in the world of business and corporate management.

BBA and related programmes at UG level ofer a comprehensive understand-ing of business environment and man-agement functions. These courses also

If your ambition is to become an entrepreneur or join a top-notch company, a degree in Business Management or Business Administration gives you the critical inputs to succeed

help to imbibe leadership qualities and develop students’ problem-solving abili-ties, critical in today’s competitive and complex business environment.

Besides these courses, 5-year Integrat-ed Management Programme combining BBA and MBA is also on ofer.

Why?If you aspire for a role in corporate world just after graduation, BBA is the right professional programme for you. Gautam Puri, Career Launcher’s Vice President says, “BBA is a stepping stone to a rewarding career, provided you have the right aptitude and inclination.”

The BBA programme helps you devel-op management-focused approach at the very beginning of you career. Thus you don’t need to unlearn many things which otherwise you do while pursuing MBA after your graduation from other streams. As a fresher, your capability to learn is also better as you absorb every-thing very quickly.

Early opportunity BBA programmes bring you closer to the world of management, helping you understand how business decisions are made. If you wish to become an entrepreneur, they assist you in thinking

precisely on diferent aspects of running a business. Moreover, they also help to build tactical skills and develop strategic thinking in the students.

Learning basics Theses programmes give you a mini-mum of three years to learn basic man-agement theories comprehensively. The topics range from Business Econom-ics, Accounting Principles, Finance and Marketing Management, to Busi-ness Law, computer fundamentals, etc. These courses help to develop a holistic approach towards management.

Industry-it programme The BBA programmes are also industry-it as companies hire BBA graduates for their entry-level mass managerial open-ings. An MBA would be a case of overkill

for the entry-level jobs that they ofer. The positions, which BBA graduates it into, include Cost Estimator, Loss Pre-vention Manager, Sale Manager, Secu-rity Oicer, Operation Manager and Supply Chain Managers etc.

Lesser investment The BBA programmes ofer you an opportunity to enter the working envi-ronment early in your life, making you inancially independent. Pursuing an MBA after your graduation in any other stream is a more expensive proposition than BBA programmes.

The return on investment (ROI) also counts in favour of BBA. While MBAs spend ive years after their class 12 examinations, it takes only three years for BBAs to enter the job market, which means a quicker ROI.

Insight into management domainAs BBA programmes help you enter the corporate world at a young age, your dream of pursuing higher studies can be more beneicial as you can enter an MBA programme with a good industry experience and insight in management domain. The management insights you gain while working post-BBA develops depth in application of management theories that you learn during MBA.

BBA & BMSBachelor of Business Administration (BBA) or Bachelor of Management Studies (BMS) may vary in name but the basic course structure is similar. In terms of core courses, the subjects taught are as follows:

l Mathematics

An undergrAduAte progrmame in management enhances your management skills and brightens your chance for an early foray into corporate world

All About bbA - WhAt, Why, Where, WheN AND hoW?

SANDEEP MANUDHANE, CHAIRMAN, PT EDUCATION

First of all you should decide about how many exams you are writing and their dates. Then research about syllabus, patterns, previous year’s papers etc. and start preparing each test area in a phased and planned manner


Priyam


73 ApRIl 2014360CAREERS72 ApRIl 2014360CAREERS

GAUTAM PURI,VICE pRESIDENT,

CAREER lAUNCHER

FOCUS ON THE FUNDAMENTALS AND PRACTISE TO SUCCEED

Q&A

Exam. In 2013, 68 institutes across India accepted the scores of AIMA UGAT.

When and How?Most of the BBA exams are scheduled in April and May.

According to the written exam pattern for admission year 2013, most of the BBA exams test your basic knowledge on Quantitative Aptitude, General Eng-lish, Analytical Reasoning and General Awareness.

BBA entrance exam like CET for DU-BMS, CET for GGSIP-BBA, NMAT (UG) for NMIMS-BBA, SET-General for Symbiosis BBA, and Aptitude Test (AT) for 5-year IPM at IIM-Indore are among the top exams for management programmes at undergraduate level.

While inal selection at DU colleg-es, Symbiosis Institutes and IPM of

Q. When is the right time to start preparing for BBA entrances?A. For standard 12 students, March end ( just after their board exams) is an ideal time to start preparing for various BBA entrance exams.

Q. What should be the initial prep-aration strategy?A. Begin your preparation by study-ing the pattern of entrance exams. It is advisable to irst cover topics that are common to diferent papers, followed by topics that are typical to any one exam. The initial preparation should focus more on strengthening one’s fundamentals of the subjects.

Q. What should be the preparation strategies for various exams?A. It is important to irst look at the patterns to arrive at the right prepa-ration strategy for each one of them.

Q. What should be the approach for areas common to all exams?A. Generally, BBA entrance exams are of easy level of diiculty. Only basic knowledge of the topics is enough to attempt the questions. Focus on the fundamentals irst and make sure your grasp of the basic con-cepts is strong. Once you are aware of the basics, move on to practising a lot of questions to ensure that you are able to apply the concepts properly.

Q. How should the exam prepara-tion strategy be structured? A. While beginning to prepare for these exams, start from the basics. Three months before the exam, you must study the pattern of exams to know what is asked in which test so as to be able to prepare their prepara-tion strategy. The next step is to go

through the topics thoroughly so that you are well acquainted with the fun-damentals. It is important to practise similar question types to get a feel of the paper. Practice is the keyword during this phase along with speed building and accuracy.

With one month to go, students should be comfortable with various question types and fast enough to solve a sizeable number of questions within the time limit. During this month, students should devote their time on taking mock tests. This will give them enough practice while mak-ing sure that they are able to maxi-mize their score in the exam.

A week prior to the exam, it is advis-able not to study any new topic. Rath-er, you should take a couple of mock tests. You can also brush up on Gen-eral Awareness during this period.

Q. What should be the exam taking strategy?A. Exams difer in their pattern and may require diferent test-taking strategies. It is always advisable to play to your strengths. Make sure you capitalize on your strong areas and score as high as you can in these.

Q. What about time management? A. During the initial phase of prep-aration, devote equal time to each subject/area. Do not overlook your weak areas, as this is the time to work on them. Practise questions within set time limits. During the exam, it is important not to get stuck on any question or section. For exams such as NMAT (UG) that do not have neg-ative marking, make sure you attempt all questions. Divide your time judi-ciously across the sections with an aim to maximize your attempts.

l Economicsl Business Statisticsl Financel Operations Managementl Business and Industrial Lawl Business Environment

For specialized programmes, the elec-tive courses vary accordingly. For exam-ple, the BBA –IT programme ofered by Symbiosis Institute of Computer Studies and Research (SICSR) Pune includes following exclusive courses.l Information Technologyl Internet Technologyl Data Base Management Systeml System and Software Practicesl Web Content Managementl Cyber Law and Regulatory compli-

ancel Software Project Managementl IT Risk Managementl Introduction to Green IT

While the duration of the BBA or BMS programmes in all the universities of India is 3 years, the same for University of Delhi (DU) is 4 years. Till 2012, DU

PATTERN FOR DU (BMS) CET

Name of the Section Number of

questions

Difficulty Level Possible

Attempts

General Awareness 25 Moderate 12 – 15

General English 25 Easy - Moderate 16 – 19

Analytical & Logical Reasoning 25 Easy 18 – 21

Quantitative Aptitude 25 Easy - Moderate 15 – 18

SECTION-WISE BREAK-UP OF THE CET IPU 2013

Section No. of

Questions

Difficulty Level Possible

Attempts

Logical Reasoning 38 Easy 25 - 30

Language Comprehension 38 Moderate 22 - 27

General Awareness 37 Easy - Moderate 24 - 29

Aptitude Relating to Management and

Communication Skills

37 Easy 27 - 32

ofered programmes in diferent nomen-clature such as Bachelor of Business Studies (BBS), Bachelor of Business Economics and Bachelor of Financial Investment and Analysis (BFIA). Since 2013, all these programmes have been consolidated to Bachelor of Manage-ment Studies (BMS). The duration of the programme was also increased to four years instead of three years since last year.

Speaking about the objective of increas-ing the duration of the programme by a year, Delhi University mentions, “In this new Four Year Undergraduate Pro-gramme, you will have great lexibility and wide ranging choice. Though we do not wish or encourage this, in case you wish or have to leave college after two years, DU shall acknowledge your edu-cation and award you a diploma. You can return to DU in the future to com-plete your education. Similarly, if you wish or have to leave after three years, DU shall give you a Bachelor’s degree with a Major (subject). Needless to say after four years you would be awarded a Bachelor Honours/B.Tech with your Major (subject).”

PATTERN OF THE 2013 NMAT (UG)

Section Total

Questions

Level of

Difficulty

Possible

Attempts

Approx.

Time Taken

(in minutes)

Proficiency in English Language 50 Moderate 35-38 30

Quantitative & Numerical Ability 50 Moderate 34-37 45

Reasoning & General Intelligence 50 Tough 25-28 45

Total 150 94-103 120

Where?BBA programmes are mainly ofered under university ailiations. The top universities in India which ofer BBA programmes include University of Delhi, Guru Gobind Singh Indraprastha University, Mumbai University, Symbi-osis International University, NMIMS University to name a few. These univer-sities conduct their own admission test to select students.

IIM-Indore runs a 5-year Integrat-ed Programme in Management at its Indore campus. But since IIMs are still not authorized to ofer a degree, its legal validity for higher studies is under a cloud right now.

The other BBA entrance exams through which BBA admission is sought include Under Graduate Aptitude Test (UGAT) conducted by AIMA and St. Xavier’s College Kolkata BBA Entrance

COACHIng guruS say BBA entrances are easy to crack provided you study systematically

Priyam

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IIM-Indore give weightage to other fac-tors that may include Personal Inter-view and class 12 results, admission to GGS-IPU colleges and NMIMS is based on performance in the written examination.

One must bear in mind that the mark-ing scheme for all the ive examinations, except SET-Symbiosis, carries negative marks for incorrect answers.

Entrance preparation According to experts, BBA aspirants should start entrance exam preparation right after their class 12 exams.

Sharing preparation tips, PT Educa-tion Chairman Sandeep Manudhane, says, “First of all a student needs to decide about how many exams he is writing and what are the exam dates. There after he should research about exam syllabus, exam patterns, previous year papers etc. and then he should start preparing each test area in a phased and planned manner.”

Manudhane advises students to start with brushing up the basic concepts of each test area and then practise short-cuts, and do a lot of questions from these areas in a time-bound manner. These are time-tested methods which yield good results.

As most of the entrance examina-tions consist of similar sections like

Mathematics, English, Reasoning and General Awareness, coaching experts suggest a common preparation strat-egy for all the BBA entrance examina-tions. Gautam Puri says that generally the questions asked in BBA entrance examinations are easy and only basic knowledge of the topics is enough to attempt the questions. “So, focus on the fundamentals irst and make sure that your grasp of the basic concepts is strong. Once you are aware of the basics, move on to practising a lot of questions to ensure that you are able to apply the concepts properly,” he says.

VistaMind’s CEO Arks Srinivas too advises students to develop a common preparation strategy. But he advises BBA aspirants to take regular mock tests. Srinivas says that consistency in preparation is key to success. “If you are enrolled with a coaching institute, make sure you take regular mock tests after completing your basic section-wise preparation. Try to solve past ive years’ question papers to get a hang of the question types. Devoting 5 to 6 hours per day will be good enough for your initial preparation after which you can decide your course of action and strat-egy based on your current preparation status,” Srinivas says.

Sandeep Manudhane advises that preparation is important but what

BREAK-UP OF IIM INDORE’S APTITUDE TEST FOR IPM (2013)

Section No. of Questions Maximum Marks Difficulty

Verbal Ability 40 160 Easy

Quantitative Ability 60 240 Difficult

Total 100 400 Moderate

SECTION-WISE BREAK-UP OF SET (BBA) 2013

Section No. of Questions Difficulty Level Possible

Attempts

Analytical & Logical Reasoning 30 Easy 20 – 23

General English 40 Easy - Moderate 25 – 28

General Awareness 40 Moderate 12 – 15

Quantitative Aptitude 40 Easy - Moderate 25 – 28

Total 150

converts into a good result is perfor-mance on the day of the examination. He suggests students to “strike a balance between speed and accuracy with a little aggression” during the exam.

After BBA what?While campus placement is not very common for most of the BBA pro-grammes, except a few top institutions, a BBA or equivalent degree can fetch you an entry-level job in various manage-ment roles. But the reuneration varies.You may get a monthly package of Rs. 15,000-20,000 or more depending on your level of competence and depth of knowledge and understanding. You can also pursue higher studies after your BBA, which will make your MBA degree more valuable.

Not yet sure?Despite so many advantages of doing a BBA, you may still forego this opportu-nity if you are not determined on your career path. If you are not yet sure on management as your career choice after graduation, you need to give a second thought to your BBA plan.

Also, despite choosing other streams at UG level, your dream for corporate role and managerial position may come true as you can enter the domain by pursuing an MBA degree.

A reWArdIng corporate career awaits you just after doing a BBA

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COURSES AND INSTITUTIONS

Courses Institution Affiliating

University

Years Fee (Rs) Selection

Mode

Website

Bachelor of Management

Studies (BMS)

St. Xavier’s College,

Mumbai

Autonomous 3 52,095

(approx)

BMS

Entrance

Test

www.xaviers.edu

Bachelor of Business

Administration (BBA)

Guru Gobind Singh

Indraprastha

University, Delhii*

- 3 GGSIPU CET

BBA

www.vips.edu


Studies (BMS)

Mumbai University,

Mumbai**

- 3 52, 265 Merit www.jaihindcollege.

com



Anil Surendra Modi School

of Commerce, Mumbai

NMIMS University,

Mumbai

3 NMAT (UG) http://nmat.org.in/ug/



Symbiosis Centre for

Management Studies, Pune

Symbiosis Internation-

al University, Pune

3 SET BBA www.settest.org


Studies (BMS)

Delhi University,

New Delhi***

- 4 7745-

10270/

semester

DU BMS

CET/DU JET

www.du.ac.in

Integrated Programme in

Management (IPM)

Indian Institute of

Management, Indore

Autonomous 5 19 lakh IPM Aptitude

Test

www.iimidr.ac.in/



Bharati Vidyapeeth

School of Management,

Pune

Bharati Vidyapeeth

Deemed University

3 52,000 BU-MAT http://imed.bharativ-

idyapeeth.edu/



Christ University

Department of Management

Studies, Bangalore

Christ University,

Bangalore

3 4.95 lakh Christ BBA

Entrance

Exam

www.christuniversity.in/

BBM-E- Banking and

Finance

Manipal University, Manipal Deemed University 3 1.04 lakh All India

Online

Entrance

www.manipal.edu



Gitam Institute of

Management, Gitam

University, Vishakhapatnam

Gitam University,

Vishakhapatnam

3 5.13 lakh GITAM GAT www.gitam.edu



Amity University, Noida Autonomous 3 3.84 lakh Merit www.amity.edu

*Vivekananda Institute of Professional Studies; Jagan Institute of Management Studies-Rohini-GGSIP University”

**HR College of Commerce and Economics; Jai Hind College; Kishinchand Chellaram College of Arts, Commerce and Science;

R.A Podar College of Commerce & Economics; K J Somaiya College of Arts & Commerce-Mumbai University

***Shaheed Sukhdev College of Business Studies, Keshav Mahavidyalay, Deen Dayal Upadhyay College, Gargi College, Sri Guru Gobind Singh College of Commerce-DU

While most of the BBA students look forward to pursuing an MBA degree either immediately or after a one-two year work experience, the cost of their BBA education increases their inan-cial burden and makes their Return on Investment (ROI) a bigger chal-lenge. Also, many institutes including

IIM-Indore have begun 5-year Integrat-ed Programme in Management, which makes a standalone BBA degree some-what redundant. Still, an undergraduate progrmame in management enhances your business management skills and brightens your chance for an early foray into the corporate world.

Once you make your choice, study well to crack entrances. “BBA is a stepping-stone to a rewarding career in business and management. It is important to have the right aptitude and inclination to do well. Make sure you practise enough to succeed in the entrance exams,” Gautam Puri sums up.

Professional Courses MASS COMMUNICATION

79 AprIl 2014360CAreerS78 AprIl 2014360CAreerS

Get the right qualiications to enter a billion-dollar industry which is growing at a fast clip and shows no sign of waning

Sweat, glamour aND a rewarDINg Career

by Shiphony Pavithran Suri

The thrill to read, watch or listen something “new” always hovers in our minds. The power of media is so inescapable in life that you

wake up in the morning irst to brush up news either on mobile phone, newspa-per, TV or radio. It stimulates curious minds and shapes opinions.

In today’s fast paced life, journalism transcends traditional media (News-paper, Television and Radio) to blogs, websites, mobile apps and social media to name a few. “Journalism allows a lot of lateral and linear mobility. It allows

you to transfer skills in many interest-ing ways,” informs Sashi Kumar, Chair-man of Chennai-based Asian College of Journalism (ACJ). With the multiplier approach of journalism, it is broadly termed as Mass Communication or in short, Masscom.

Media is growing so fast it has out-paced even IT and Tourism. “This sec-tor is very buoyant as TV, Radio, new media, print is growing by 15, 20, 25 and 8 percent respectively,” says John Brit-tas, CEO of regional channel Kairali TV.

Employing over one million people, directly and indirectly, the job potential in this sector is tremendous.

ENTERING THE FIELD After 10+2You could be from any stream to opt for a 3-year Bachelor of Journalism & Mass Communication (BJMC). Certain col-leges/institutions call it BA (Journal-ism) or BSc (Journalism). But the basic course content remains more or less the same. The curriculum begins with histo-ry of communication and comparison of local and global media. You learn basics of all mediums (from print, radio, TV to new media), ilm studies, advertising, event management and public relations. The third year covers media trends, laws and ethics.

After graduationA student from any stream can opt for 2-year Master’s in Journalism and Mass Communication (MJMC) or 9 to 12 months PG Diploma in Journalism. At PG level, usually students specialize in one of the ields of mass communica-tion: Print/TV/Film Radio/Advertis-ing/ Public Relations.

BJMC versus MJMC/PG Diploma The 2-year Master’s programme focus-es on media research, unlike BJMC/ 1-Year PG Diploma. Students write the-sis and bring out dissertation on their specialised area. “If a journalist doesn’t

have an aptitude for research, then sto-ries become extremely shallow,” shares Varadesh Hiregange, Director, School of Communication, Manipal University. Do higher degrees hold value during recruitment? “Usually employers don’t diferentiate between UG and PG, but salaries vary. A UG candidate can expect 2.5 lakh rupees and PG/ Master’s 3.5 lakh per annum,” says Hiregange.

Prof. Kalyan Chatterjee, Deputy Director, Amity School of Communi-cation feels that BJMC lack in depth knowledge compared to MJMC. After BA Journalism, Akhshaya Ganesh joined Manipal School of Communi-cation for Master’s in Communication to specialise in Broadcast Journalism. “UG brushes your basics, but Master’s broadens knowledge about how to

From LeFT To righT: Students of Broadcast Journalism at NDTV media institute engrossed in learning camera techniques; Students from Times School of Journalism engaged in analysing news in newspapers; TV institutes teaches all nuances of videography; You learn how to take interview shoots; rJ Jiya at radio mirchi Studio


Some times reporter may not be a great writer, but what charms him is that he has found news! He could smell out news which a sophisti-cated writer could not achieve. The passion and nose for news is something a good journalist must possess

SASHI KUMAR

Chairman, Asian College of Journalism



handle camera, edit visuals and take interviews on the ield,” says Akshaya. Aftab Ahmad, 28, soon after his BJMC at Amity, was placed at Reuters Banga-lore as Trainee Correspondent. “There is not much value addition; three years will teach you only basics. But exposure from industry lectures was highly appre-ciative, experts from Hindu newspaper fraternity frequently visited the cam-pus,” says Aftab, who works as senior correspondent at New Rise Media.

Selection process Invariably, all prominent institutes select students on the basis of entrance tests followed by GD/Interview. The multiple and descriptive written test assesses Current Afairs, language and analytical skills.

SPOT YOUR SPECIALISATION PRINT “The number of students applying for print has drastically escalated in last few years. The prime reason is that TV has reached a saturation point,” points out Prof. Bindu Bhaskar Balaji, who teach-es News-writing, Reporting and News Analysis at ACJ. She strongly feels that certain core values are retained in print.

Reporting assignments enhance the ability to compose headlines, cap-tions, cropping photographs, selecting

books, journals, social media blogging. In reporting, you start as a trainee jour-nalist and then graduate to a senior reporter, special correspondent and bureau chief. On desk the positions are junior sub editor, chief sub editor, news editor, resident editor etc. There are senior positions like Editor-in-Chief, Assistant Editor, Managing Editor, and Editor etc. But these are meant for peo-ple who have years of experience. The entry-level salary is around Rs. 12000-Rs. 15000. As one gains experience of 3-5 years salary can grow somewhere between Rs. 25000-50000.

TV & RADIOUnlike Print, in TV a reporter is engaged not only in news gathering but also in packaging and presentation of visuals. They gather skills about anchoring, presentation, interviewing, reporting on camera, digital editing and more. Senior Asst. Producer at Times Now, Uzma Mollah recalls, “At ACJ, along with stu-dio/ield production exposure, I learnt the art of storytelling to compose news bulletins, documentary ilms.” In radio, a student needs to have a knack for sound. You need skills to conceive, plan and manage audio production.

Job outlookA TV professional must have good vis-ual sense and ability to express in a few words. An outgoing person with good interactive and report writing skills is usually hired as a reporter. For a desk job you should have excellent language skills and subject knowledge. Photo journalist/cameraman, graphic designer and cartoonist are also important pro-iles. The 24x7 nature of the TV news makes it imperative for media persons to work at odd hours.

FM radio is booming after the sec-tor was opened to private sector. Anjali Sharma popularly called RJ “Jiya” in Radio Mirchi, Patna comes daily on air on her show called “90’s not out”. With her mesmerizing, vibrant voice, she lifts up her listeners by playing ilm song tracks and interviewing celebrities. Her team comprises 5 RJs, copywrit-er, promo producer and programming head. The beginners could earn between Rs. 20,000 to Rs. 25,000 per month.

typography and designing attractive page layouts. You learn everything about reporting, editing, page making, sub-editing copies and opinion writing.

Sarah Hafeez, Bindu’s student shares about ‘Covering deprivation’, a hot course at ACJ. “I went to Meghalaya for 10 days to assess and write a report on lack of resources in interiors, unsta-ble political system, low accountability, child labour,” she said.

Job outlookUnlike other reporters in daily news-papers, Anusha Parthasarthy, reporter at Hindu Metroplus, Chennai doesn’t have to churn out stories every day. “I get at least 2-3 days to write features. It’s not as hectic as daily papers.” She writes about books, arts and history. Surya Prakash, renowned political journalist, columnist and former director of Pio-neer Media Institute, left TV and moved into Print. Ask him the reason? “I need-ed a good amount of space to express my opinions.” He critically expresses, “Today 99% of editorial workforce of print/TV doesn’t have time to read. They are just quote/byte getters. There is no good analysis of a story. Media feels that dumbing down is the way for com-mercial success.”

Options for print journalists are in newspapers, weeklies, magazines,

Depending on your talent, experience and popularity, it could rise up to Rs. 50,000 or more.

FILMWith rising demand for ilm-related careers, a lot of ilm institutes have mushroomed across India. Major insti-tutes like FTII, Satyajit Ray Film & TV Academy, Whistling Woods Inter-national for Films, Media, Animation & Media arts (WWI), intensively focus on imparting latest knowledge in ilmmak-ing, direction, cinematography, sound

recording, editing, acting and video edit-ing etc.

“People now value the importance of method-oriented ilm education and training. One no longer needs to have a famous ilm family surname to make a mark in the industry. The talented, pas-sionate professionals with right train-ing are giving a tough competition to the star kids,” says Meghana Ghai Puri, President WWI.

Job outlookIn some institutes students are placed even before they graduate from the insti-tute. “Our students work on industry projects while pursuing their studies. Production houses such as UTV, Yashraj Movies, NDTV, Lintas India, Madison, Percept, and Ogilvy have hired them,” Meghna reveals. A ilm director is the real of screen hero responsible for all major creative decision-making. The director’s pay checque depends on the production house, it may range from Rs. 3 lakhs to Rs. 10 lakhs.

Big screen actors draw fatter cheques than small screen actors. A TV actor could earn between Rs. 25,000 to 100,000 per day whereas for renowned ilm actors it touches crores.

PUBLIC RELATIONS The role of a PR professional is clear-cut. It is to make the product or brand or service that one represents gets adequate exposure in public through media. It can be print, television (news media) and digital media. PR is not only responsible for the image of a brand or a company but also plays a role in strate-gic communication at boardroom levels. The institutes teach papers like Public Relations principles, tools and meth-ods; corporate communication; oral and visual communication; production tech-niques and methods; media planning; and advertising.

Job roles and potentialThe requirements of PR skills are diferent across levels, but the basics include good writing skills and general knowledge. You must have strong com-munication, abilty to write and express well. In PR, you can choose job func-tions like Corporate Communications,

Q. Give us a snapshot of TSJ’s

curriculum…

A. In these days of paid content and sting

operations, freshers should have a clear

idea of what they are supposed to write

and how. Our teachers pick up relevant

examples like ‘defamation’, ‘contempt

of court’, ‘plagiarism’, and then explain

these concepts. Students go out in the

ield right from the beginning. If there

is a building collapse in the vicinity, our

students will go and cover it.

Q. What is the placement scenario?

A. In many cases, the trainers are

actually the people who hire freshers in

their team. This is akin to your teacher

being your would-be boss. Besides Times

Group, our students are hired by PTI, HT,

Asian Age, NDTV, Reuters, CNN-IBN to

name a few.

Q. Job proile and pay packages for

freshers?

A. Initially, a fresher joins as trainee

journalist. On conirmation they get

designations like Sub-editor, Reporter,

Assistant Producer. Some join broadcast

journalism and become producers,

reporters or editors. Depending on the

voice quality and diction, some may even

go on to become anchors. Those who join

online news portals can become a Sub-

editor or a reporter. The pay packages

vary between Rs 2.5-5.0 lakhs depending

on the organization, quality/experience

of candidates.

DEVLIN ROYPrincipal, Times School of Journalism

iN A STUDio-BASeD TV production, the producer coordinates and manages crew, set and tech equipment

We all concentrate on the skill and the craft but not on the content. You must look at socio-economic, political realities closely. Otherwise you will have a scenario wherein a journalist who takes a byte from the Home Minister ends up asking him, “Sir, could I know your name?

JOHN

BRITTAS

CEO, Kairali TV

One no longer needs to have a famous film family surname to make a mark in the industry. The talented, passionate professionals with right training are giving a tough competition to the star kids

MEGHANA GHAI PURI

President, WWI



Q. What prompted NDTV to kick-start a

media institute?

A. Most graduates are clueless about

what exactly constitutes Television

journalism and they aspire to become

anchors. Budding journalists must know

that back-end people are the most

competent and highly paid rather than

front end. There was a huge mismatch

between the kind of people trickling in

and organizational expectation.

Q. How many students get employed?

A. We have graduated roughly 400

students so far. Out of which we have

placed 160 students in NDTV. The rest of

them are employed in TV channels like

Times Now, Headlines Today and others.

Q. What’s the exclusive character of

your TV institute?

A. We give contextualized training to

know what is happening in the society

today. For instance, election is the

biggest phenomenon in 2014. It becomes

the right tool to teach journalism and

other aspects. If you want to be in the

eyes and ears of the democracy, then you

are not only responsible towards what

you do but also the manner in which you

impact the democracy.

Q. What does it take to be a good TV

journalist?

A. You have to be conscious, mindful. As

Malcolm Gladwell says, “You have to put

your 10,000 hours for success.” You have

to do things in shorter period of time

and better value than it was done before.

Bringing lesh to the content is a must.

DR. SANJAY NIGAMCEO, NDTV Media Institute (NDTVmi)

Brand Management, Lobbying, Image Management. A trainee’s starting salary would be around Rs. 10,000, and even-tually he/she can expect a salary of Rs. 10,000 to Rs. 25,000.

ADVERTISING Advertising plays a critical role in mar-keting various types of products. Media plays a supporting role in advertising products through TV, radio, websites, newspapers, magazines, billboards, hoardings, etc. Mudra Institute of Com-munications, Ahmedabad (MICA), a leading institute ofering PG in Adver-tising Management focuses on Brand Management, Media Management, Advertising Management. Nagesh Rao, President & Director, MICA says, “Students gain all-round knowledge of advertising business and how advertis-ing plans are developed from initial con-cepts to inished creative products.”

Job outlook Advertising job is best suited for those who are creative. Ask IIMC alumnus, Ashish Chakraborty, now National Creative Director, Contract Advertis-ing what he expects from professionals? “The advertising world is all about ideas. You have to be lexible, quick in learning. We look for excellent writers to demon-strate ideas well,” he says. Having excel-lent communication, good presentation, team skills is an asset for the advertising world. After years of experience, the

Without good scripts, film and TV shows fail badly. Your story must be engaging and appealing. A fresher can expect between Rs. 5-10 lakh for an original production-worthy script. Once you establish yourself, you can cross Rs. 1 crore per script

ANJUM RAJABALI

Scriptwriter

salary levels reach up to Rs. 50,000 per month and beyond. You could join as copywriters, art directors and TV com-mercial makers.

Top media house training In the last 10 years media institutes have substantially mushroomed in India. Unfortunately, in the struggle to ill the gap, there is a lot of misit in the industry. Top media houses have started in-house autonomous courses with the aim of encouraging excellence.

“As part of classroom exercise all stu-dents go to Manorama newsrooms for 3-4 editions. You get hands-on experi-ence on how to make original news. Ultimately students bring out their own paper. They take weekly turns donning the roles of reporter, editor, and sub-edi-tor,” says K Thomas Oommen, Director Manorama School of Communication.

Sustaining yourself

There is cut-throat competition in media industry, so one must develop the ability to be relevant at the age of 40 or 50. Surya Prakash discloses, “If you want to be long lasting battery in media then your work must relect on macro level.” This will help you gain popular-ity, success and respect in the market. A journalist should never forget his/her social responsibility. “Look around your society. You have to continuously reine and redeine yourself,” concludes John Brittas.

You may be highly skilled, but you may not get the break you desire. Be patient and build the ability to accept rejection. Focus on your unique identity rather than aping others. Casting directors are always looking for that individuality

SHARNAZ PATEL

Actor

MEDIA: COURSES AND INSTITUTES

Institute Course Website

Film & Television Institute of India, Pune PG Diploma in Direction/Cinematography/ Editing/ Sound

Recording & Sound Design/ Acting/ Production

www.ftiindia.com/index.html

Asian College of Journalism,Chennai PG Diploma in Journalism across streams www.asianmedia.org

Mudra Institute of Communication,

Ahmedabad

Diplomas in Communications/Advertising www.mica.ac.in/mode/home

Indian Institute of Mass

Communication, New Delhi

Multiple courses www.iimc.nic.in/aboutus.html

Symbiosis Institute of Media &

Communication, Pune

Bachelor of Media Studies (BMS) http://simc.edu/

AJK Mass communication Research

Centre, Jamia ,New Delhi

Four MA programmes http://ajkmcrc.org

Xavier Institute of Communications Multiple diploma Programmes www.xaviercomm.org

Welingkar Institute of Management

Development & Research

PG Program in Media & Entertainment Management www.welingkar.org

Manipal Institute of Communication,

Manipal University

MA Communication/ BA journalism and others www.manipal.edu

The Times School of Journalism PG Diploma (Journalism) – English www.timesmediastudies.com

Bharatiya Vidya Bhavan’s Sardar Patel

College of Communication & Management

Multiple diploma programes www.bvbdelhi.org

Amity School of Communication,

Amity University

Multiple programmes www.amity.edu/asco

NDTV Media Institute NDTV Broadcast Training Program www.ndtvmi.com/index.html

Whistling Woods international

Institute for Films, Media, Animations and

Media Arts

BSc in Filmmaking + Diploma in Filmmaking with

specialisation in

http://whistlingwoods.net/whistling/

schools/school-of-film-making

Express Institute of Media Studies PG Programme in Journalism www.exims.in/

TV Today Media Institute PG Diploma in Broadcast

Journalism

http://aajtak.intoday.in/tvtmi.html

Indian Institute of Journalism

& New Media (IIJNM)

Multiple programmes on

new media domains

www.iijnm.org/

New Delhi YMCA Institute for

Media Studies & Information

Technology (IMSIT)

Multiple courses www.newdelhiymca.in/imsit.php

Manorama School of Communication PG Diploma in Journalism www.manoramajschool.com/

University of Pune, Department of

Communication and Journalism

Multiple corurses www.unipune.ac.in

Makhanlal Chaturvedi National

University of Journalism

MSc in Electronic Media Informatics www.mcu.ac.in/

Professional Courses FOREIGN LANGUAGES

85 ApRIL 2014360CAREERS84 ApRIL 2014360CAREERS

Foreign languages are becoming popular in a global world, offering vast career opportunities and attractive salaries. Here’s how you too can make a mark

Learn, earn and traveL weLLdiferent eligibility criteria.

Though embassy-backed institutes like Alliance Francaise or Max Mueller Bhavan or Institute of Spanish do not need any qualiication to start the irst level, some of the institutions have writ-ten and oral tests. Universities and insti-tutes ofering certiication or degrees have a minimum eligibility of 10+2.

The duration of these courses range from 3 months to 5 years, depending on the degree one is willing to acquire.

Fee structureThe fee structure of the courses var-ies from public to private institutes. At Delhi’s Jawaharlal Nehru Univer-sity (JNU), a language student has to pay just Rs. 500-600 annually, and at Delhi University (DU), it is between Rs 3000-3500. At language institutes like Alliance Française (French), Instituto Hispania (Spanish), Institute of Russian

Language, and Max Mueller Bhawan (German), the fee ranges between Rs. 7,000 to Rs. 20,000 per session.

Top coursesNumerous options are available for those who are keen on becoming proi-cient in these popular foreign languages.

At the beginners level, one can opt for certiicate courses ofered by institu-tions like Max Mueller Bhavan, Alliance Francaise and similar others institutes.

One can opt for a 4-year integrated Bachelor’s Degree course at DU, or a 3-year Bachelor’s degree from JNU, Jamia Millia University, The English and Foreign Languages University (EFLU) and other universities.

Almost all universities have avenues for postgraduate and doctoral studies. A language graduate can opt for Master’s followed by MPhil or PhD. The higher degrees open up opportunities in teach-ing at universities and senior positions in companies that need language spe-cialists. Besides, the earning potential also increases to a great extent, depend-ing on your qualiication.

What do you study?The curriculum of degree courses aims to create language skill in speaking,

reading, writing, translation and inter-pretation in the particular language. The course also includes history, culture and literature of the language. Audiovisual language laboratories and ilms make learning simple and interesting.

At institutes like Max Mueller Bhavan, Alliance Francaise and similar insti-tutes, the language certiication levels are usually divided into six to eight lev-els, i.e. Beginners level -A1, A2; Interme-diate/Expert - B1, B2.1, B2.2; Superior - C1, C2 (usually done to step into teach-ing profession).

At these institutes, one learns both theory and practice – translate songs, participate in plays, and watch movies. These exercises largely improve speak-ing and reading expression.

Evelyne Sirejols, Director of Alliance Francaise, Delhi said that unlike tra-ditional institutes that focus on writ-ing and grammar, Alliance Francaise mainly focuses on communication skills. “From the irst class, which is the begin-ner level, our teachers speak in French only, they avoid using English for trans-lations. We teach them to communicate irst and then grammar and writing. We help them to attain expertise in basic communications in diferent situations, for instance, how to buy a ticket, invite

by Rashi Varshney

Frank Smith, a renowned psycho-linguist, famously said, “One lan-guage sets you in a corridor for life. Two languages open every

door along the way.” Imagine a situation, where from amongst thousands of job applicants to an MNC, you get selected, because your CV boasts of Spanish, or say, French.

In India, proiciency in a foreign lan-guages seems to have become a norm now, as it guarantees a job in an Embas-sy with quite a number of perks, or one which ofers foreign trips and so on.

“With organizations expanding inter-nationally and venturing into new ter-ritories, they stand in need of skilled

professionals who can transcend lan-guages and cultural barriers and enable smooth and successful business trans-actions,” said Aditya Narayan Mishra, President – Staing of Randstad India, an HR services provider.

Growing demandThere is a growing demand for can-didates with great language skills in multinational companies and Indian conglomerates across sectors like IT, Publishing, Advertising, Entertainment, Mass Communications, Aviation, Hos-pitality & Tourism, Education & Train-ing and Public Relations, to name a few.

Students have many foreign languages to choose from: Arabic, French, Ger-man, Mandarin, Persian, Portuguese,

Russian, Spanish, Korean, Japanese, Tibetan et al, including English. Vari-ous universities and institutes across the country ofer several courses in these languages from certiicates to doctor-ates. According to Randstad’s Mishra, “The popular foreign languages in great demand in India are French, Arabic, Mandarin, Korean, Japanese, German and Spanish.”

Eligibility and durationAnyone can start learning any language, but for immediate professional use, any-one who is an adult, is eligible to learn it. Apart from courses ofered at schools and hobby classes, one can obtain cer-tiications, diplomas, BA, MA, or even PhD in languages and all of these have

IndIan students are increasingly learning foreign languages to move up their career graph

To get a good job,

proficiency matters

more than a degree

or a certificate

Laura BenItO

Director General,

Instituto Hispania

Photos: Muhabit ul haq

Professional Courses FOREIGN LANGUAGES Professional Courses FOREIGN LANGUAGES


someone at home, asking for an address and other daily-use communications,” she elaborated.

Alliance Francaise has cultural and pedagogical centres in Ahmedabad, Bangalore, Bhopal, Chandigarh, Chen-nai, Goa, Hyderabad, Jaipur, Karikal, Kolkata, Mahe, Mumbai, New Delhi, Pondicherry, Pune and Trivandrum.

Similarly, Instituto Hispania (Insti-tute of Spanish) prides its practical and communication-focuses pedagogy.

“Instituto Hispania teach maximum in less span of time, hence save time and money, unlike many other institutes,” claims Laura Benito, Director General of Instituto Hispania.

She added that the institute has 45 experts to teach, and publish its own curriculum and teaching material, spe-cially designed for Indian students.

“We have created 4 level books as of now. We have six levels, Rs 10,700 each level, which runs for approx 3 months, and we have new classes starting every month,” Benito said.

Institutes such as Max Mueller Bhavan, Alliance Française and Insti-tuto Hispania or MOSAI focus on the communication proiciency in the lan-guage while universities like DU, JNU, EFLU emphasize on literature, linguis-tics and translations, as well as culture and history of the language’s origin. To become a college teacher, one needs an MPhil and a PhD degree in the language.

Scholarships and exchange programmesSome universities and institutes engage in student exchange programmes with foreign universities, which help Indian students to meet students from other nations and get on-ield experiences.

JNU and DU, both ofer certain schol-arships based on merit and performance in university exams. Moreover, JNU has a programme where foreign language students get a chance to study in foreign universities for a particular period dur-ing their course.

At Alliance Francaise, if students in any one of the 15 branches across India wish to pursue a training pro-gramme in France they get beneit of free visa, medical insurance coverage, assistance to ind afordable students

accommodation, full tuition fee waiver at public universities or partial tui-tion fee waivers by other institutions, depending on the individual’s prorities.

“For practical learning, we ofer study abroad programme to our students where they can go to Spanish speaking country or Spain for one week to one month,” said Benito.

However, it seems not all the certii-cations or diplomas have equal value in the market. Randstad’s Mishra says, “Organisations look for a Bachelor of Arts degree/Master of Arts in foreign language depending on the position.” “Diploma and Certiicate courses are also considered as long as they are from a reputed institute and is recognized globally,” he added.

A few renowned language institutes also ofer distance learning, e-learning courses, and private tuitions in several foreign languages.

Where should one study?Instituto Hispania has branches at New Delhi, Mumbai, Bangalore, Chennai, and Pune. It is an ailiated centre of FIDESCU (Ministry of Education, Spain), and ofers Diploma Internac-ional de Español (DIE) examinations.

For German, one can choose Goethe-Institut (Max Mueller Bhavan) run by the Federal Republic of Germany, in New Delhi, Kolkata, Mumbai, Chennai, Bangalore, Pune, Ahmadabad, Coim-batore, Hyderabad and Trivandrum.

For Japanese, students prefer Mom-busho Scholars Association of India (MOSAI), Delhi as it works closely with the Embassy of Japan in India, The Japan Foundation and other Indo-Japan organizations and ofers attrac-tive placements.

How to get itMost of the universities ofering BA conduct entrance exams to gauge the applicants’ aptitude.

The papers for BA are largely based on general knowledge, reasoning and a bit of English, which basically judges one’s language aptitude. For the MA exam, one must have a reasonably good command on the foreign language. Sim-ple, clear sentences and well articulated ideas are appreciated by examiners.

When countries

outsource their

operations to India,

mastery over foreign

language is a business

necessity

ADITYA NARAYAN MISHRA

president – Stafing,

Randstad India

Teaching & Research (in India or abroad)

Government

Management

Print and Electronic Media

All India Radio (foreign language services)

Indian Armed Forces

RAW

Paramilitary forces

Embassies

MNCs

Call centres

Export-import Houses

Tourism

Hospitality

EMPLOYMENT SECTORS



One may also be asked questions about the language, literature and cultural norms of the country where the lan-guage is spoken. The same applies to oral exam. And in Master’s level there’s a great emphasis on oral communication.

JNU organizes an aptitude test in 34 centers in India for admission to full-time foreign language courses. For JNU aspirants, students’ unions organise a free orientation course.

Most countries also hold certiication exams via their consulate for foreign language professionals.

For cracking the entrances for BA/MA/MPhil in various universities, one can get old question papers from col-lege libraries or websites. There are also several books and e-books available in the market to prepare for these entrance exams to renowned colleges.

Job proilesFreelancing could also be taken up, as rare languages are known to yield a good deal of income. The job roles and salaries vary according to employers. The popular jobs available for language experts are:l Foreign language teacherl Translator for private as well as

government organizations

l Hotel resource associate l Freelance Writer, Translator,

Interpreterl Public Relation Oicerl Language specialists

Job market for trainersThe demand and growth of foreign lan-guages institutes in India has created a huge job market for trainers. Max Mul-ler, along with the German Foreign Min-istry has started an initiative - German Language at 1000 Schools. Under this project Max Muller and the Foreign Ministry have partnered with 1,000 state-run Kendriya Vidyalayas and oth-ers to teach about one million students by 2017. With such big waves coming, many foreign language students aspire to become teachers.

Opportunities for freshersPankaj Kumar, 25, who is learning Ger-man at A2 level at Max Mueller Bhavan says that just a graduation does not ensure any job these days and a foreign language ensures a job even without degree. Pankaj plans to study German till the highest C2 level and become a foreign language teacher.

“There is nothing called ‘unemployed’ if you know Spanish in India,” Benito

students learn speaking, reading, writing, translation and interpretation at language schools

DID YOU KNOW?

Bartholomaus Zeigenbalg, one of the first protestant missionaries in India from Haale, was the first German linguist to visit India. Zeigenbalg also explored south Indian languages. He went back to Germany and published the first Bible in Tamil to help spread theology.

About 170 years ago, another renowned German linguist Dr Hermann Gundert came to India and mastered the south Indian language, Malayalam. Gundert compiled a Malayalam grammar book, Malayalabhaasha Vyakaranam, a Malayalam-English dictionary, and contributed to Bible translations in Malayalam. His name is enshrined in the history of Malayalam journalism as the one who started the first Malayalam newspaper, Rajyasamacharam in 1847

Muhabit ul haq

COURSES RUN BY SELECT INSTITUTES

Institues Language Courses Website

Alliance Française French Certification/Diploma www.kukinfo.com

Instituto Hispania Spanish Diploma/Certificate http://institutohispania.com

Goethe-Institute (Max Mueller Bhavan) German Certificates 30 weeks, Apr-Oct www.goethe.de/ins/in/ned/

enindex.htm?wt_sc=newdelhi

ABK-AOTS DOSOKAI, Tamil Nadu

Centre

Japanese Certifications http://momo.jpf.go.jp/jlpt

Bangalore Nihongo Kyooshi-kai (BNK) Japanese Diploma/Certificate. http://www.bnk-india.org/

Institute of Russian Language Russian Certificates www.russiancentre.org.in

Chinese Language Institute Chinese Diploma/Certificate www.chinese.in

Bangalore Nihongo

Kyooshi-kai (BNK)

Chinese Diploma/Certificate. www.bnk-india.org/

Institute of Russian Language Russian Certificates www.russiancentre.org.in

Chinese Language Institute Chinese Diploma/Certificate www.chinese.in

The School of Foreign Languages

(SFL) (Under Ministry of Defence,

Government of India)

Arabic, Bahasa Indonesia,

Burmese, Chinese, French,

German Hebrew, Persian,

Pushto, Russian, Sinhala,

Spanish, Tibetan“

Certificate of Proficiency (COP)/

Advanced Diploma of Proficiency

(ADOP)/ Interpretership Course

http://sflmod.nic.in/

International Language Schools

of Canada

French, Mandarin Certificate www.ilsc.in/

International Lingua Institute French German, Mandarin,

Chinese, Spanish, Japanese,

English

Certificate www.foreignlanguageinstitute.

in/inner.php?id=10

Mombusho Scholar’s Assosiation of

India

Japanese Diploma/Certificate www.mosai.org.in/portal/

index.php?page=about-mosai

Japanese Language Teachers’

Association

Japanese Diploma/Certificate http://jaltap.org.in/

The Indo-Japan Welfare and

Cultural Association

Japanese Diploma/Certificate http://momo.jpf.go.jp/jlpt

Bharatiya Vidaya Bhawan- Jawaharlal

Nehru Academy of Languages

Arabic,French,Spanish,German,

Italian,English,Portuguese,Japa

nese, Chinese,

Diploma/Certificate www.bvbdelhi.org/jawahar_

academy/jawahar_lang.html

YMCA Arabic,French,Spanish,German,

Japanese

Certificate/Advanced certificate www.newdelhiymca.in

informed while speaking about 100 per cent placements at Instituto Hispania. Other language professionals concur.

“In just beginner’s level in German, freelancing opportunities start pouring in. Recently, I had a freelance assign-ment with an online shopping company, and I used to get Rs. 1000 per hour for checking German, and I had the com-plete lexibility of choosing my number

of hours and times,” added Pankaj.Neha Choudhry, Bilingual Spanish

Representative at Business process out-sourcing (BPO) giant Convergys feels that language experts always have a good market, especially since the BPO sector is persistently growing in India.

Driven by her passion to discover new cultures and literature, Neha enrolled for the basic course at Instituto Hispania

and then graduated to other levels. She got her irst job of Rs 40,000 per month plus incentives. “The starting salary for freshers is on similar lines in the com-pany as far as it’s for a foreign language concerned role,” said Neha.

Owing to the growing demand and opportunities for language experts, Neha is now planning to learn other lan-guages like Japanese, Italian and so on.

l Research Associatel Interpreterl Tourist guidel Air Hostess or Flight Steward

We teach them

to communicate first

and then grammar

and writing. We help them

to attain expertise in

basic communications in

different situations

EVELYNE SIREJOLS

Director, Alliance Francaise,

New Delhi


90 ApRIL 2014360CAREERS

COURSES RUN BY UNIVERSITIES

Institues Language Courses Website

University of Kashmir French, German, Russian Certification/Diploma www.kashmiruniversity.net

Doon University Chinese, German, Spanish,

Japanese

MA (Integrated) www.doonuniversity.ac.in

Madras University Arabic, French, Spanish, German,

Italian, English,

MA/MPhil/Certification/Diploma www.unom.ac.in/

Jadavpur University German, Italian, Japanese, Korean,

Portuguese, Spanish

Advance diploma/Certificate/

Diploma

http://www.jaduniv.edu.in

Jawaharlal Nehru University English, Arabic, Chinese, English,

French, German, Japanese, Korean,

Mongolian, Russian, Spanish

BA /Diploma/Certificate/Advance

Diploma/MA/MPhil/PhD

www.jnu.ac.in/SLLCS/

English and Foreign Languages

(EFL) University

Arabic, French, Russian MA www.efluniversity.ac.in/

Delhi University Arabic, Modern Arabic, Swahili,

French, Spanish, German, Italian,

English, Portuguese, Romanian,

Japanese, Chinese, Korean,

Japanese

BA Honours/Diploma/Certificate/

Advance diploma/MA/MPhil/PhD

www.du.ac.in/index.html

University of Calcutta Chinese, French, Persian,

Russian, Arabic

Diploma/Pre-MA/MA/PhD www.caluniv.ac.in

University of Mumbai French, Spanish, Italian BA/MA/Certificate/Diploma www.mu.ac.in

University of Pune French, Spanish, German Diploma/MA/MPhil http://fl.unipune.ac.in/

Punjab Technical University French, Spanish, German,

English, Chinese, Korean

BSc TTI (Technical Translation &

Interpretation)/Certificate

http://ptuforeignlanguages.

ac.in/

Jamia Milia Islamia Arabic, Modern Arabic, French,

Spanish, Italian, English, Portuguese,

Turkish, Persian, Modern Persian,

Turkemenian, Turkish (Part-time),

Catalan

Diploma/Advance Diploma/COP/

BA/MA/MPhil

http://jmi.ac.in/studyatjamia/

courseslist

Osmania University Arabic, French, German, Japanese,

English, Persian, Russian

MA/Senior/Junior Diploma www.osmania.ac.in

Bangalore University Arabic, French, Spanish, German,

Italian, English, Portuguese,

Finnish, Japanese, Chinese,

Korean, Japanese, Russian, Swedish

MA/Advance diploma/Higher

Diploma

www.bangaloreuniversity.ac.in

Christ University French, Korean, German,

Spanish, Japanese, English

Certificate/Advanced certificate www.christuniversity.in/

Indira Gandhi National Open

University (IGNOU)

French, Arabic PhD www.ignou.ac.in

Besides fat salary, Neha says travelling is a big perk to learn a foreign language.

Language professionals freelance or work full-time, and are mainly sought by organizations in Publishing, Tour-ism, Education, PR, Aviation and other government institutions for positions

such as online content writers, transla-tors, interpreter, tourist guide, diplo-matic service professional and foreign language trainer, to name a few.

Those with a good grip are well paid. “Typically, language experts earn any-where between INR 20,000 to INR

60,000 a month These professionals are given attractive remuneration packages depending upon the nature of their work and the organization they work for. Lan-guage proiciency is also an important deciding factor when it comes to pay and compensation,” Mishra sums up.

Professional Courses HOSPITALITY

93 APrIL 2014360CAreerS92 APrIL 2014360CAreerS

Get the right skills. India’s booming hospitality sector is short of 180,000 qualiied personnel

TreaT guesTs as god : aThiThi

devo Bhava

by Rajaram Sukumar

Chris Moloney, former Chief Operating Oicer (South West Asia) of InterContinental Hotels Group makes an inter-

esting point. “India has enough talent…people here have the natural sense of hospitality,” Moloney says. This doesn’t come as a surprise. The concept of Athithi Devo Bhava (Guest is God) is ingrained in our psyche. And this atti-tude is relected in Tourism and Hospi-tality sector’s contribution to GDP at a whopping US$ 136 billion in 2013. No wonder, job potential in this sector is equally huge.

Rising demandInspite of slowing economic growth, global operators in the hospitality sec-tor are setting shop in India. InterCon-tinental Hotels Group, Hyatt Hotels Corp. and Starwood are some of the big names coming in. Hilton too plans a new hotel next year. So the demand for skilled personnel is bound to pick up in a big way. Oicial data shows this sector needs over two lakh professionals a year. But only 18,000 hospitality graduates pass out annually.

Talent shortage Oicials say, the biggest challenge for the industry, as on date, is the paucity of skilled talent. “Both domestic and inter-national hotel companies are looding the market with new inventory, thereby creating an unprecedented demand for talent. The hotel management insti-tutes have also become a ‘happy hunt-ing ground’ for talent by non-hotel companies too. This further widens the demand-supply gap for talent in the

Industry,” says Major Rajesh Chauhan, Chief People Oicer, The Lemon Tree Hotel Company. Dr Veerendra P Singh, Executive Director-HR, Devyani Inter-national Ltd., concurs, “Though hotels, job opportunities have swelled many times, the demand-supply of talented and skilled manpower is tilted more towards demand of skilled people, rath-er than supply.”

Need for skill developmentIt is imperative for you to get the right qualiication and skill-sets to enter this demanding profession. “A course in Hotel Management gives you an insight on operational skills and acquaints you with management approaches in addi-tion to the communication and person-ality requirements of the trade,” says Ashish Dahiya, Associate Professor,

Institute of Hotel & Tourism Manage-ment, MDU, Rohtak.

Any hospitality industry professional requires a whole set of competencies like Knowledge, Skills, and Attitude and Habits. “This includes knowledge of food & beverages, culinary skills, attitude and ability to serve customers 24X7 in all kind of places and terrain. Budding new employees and managers get opportunity for 18-21 week on-the-job industrial training in 4-5 Star hotels and it is valued by National Council of Hotel Management & Catering Tech-nology,” says Dr Singh.

An undergraduate course in Hospi-tality or Hotel Management equips you to be ready for four broad func-tions: Food Production, where food is designed and created, Food & Beverage Service (F&B), where the guest’s needs

are looked after in a restaurant or in an oice cafeteria, Front Oice, that wel-comes a guest and tries to make the stay as hassle-free as possible and Accom-modation Management, where the staf sees that you feel at home in your room.

Courses on offerStudents go for undergraduate courses in hospitality sector for a variety of rea-sons from hefty pay packages to pas-sion for food and beverages. “I am a big foodie and I love cooking. I aspire to become a successful chef in future. These reasons acted as catalyst for my decision to foray into hotel manage-ment sector,” says Maahi Trivedi, 9th rank holder in NCHMCT JEE 2013 and

The OberOi Group’s STeP programme (Above) offers hospitality students the opportunity to acquire all round and specialized skills and knowledge in all departments of a hotel

We aim to provide young aspirants wishing to make a career in hospitality, the opportunity to train at some of the best hotels in the world under the guidance of professional hoteliers

Moh

it N

irula

Dea

n, T

he O

bero

i Cen

tre

of L

earn

ing

and

Dev

elop

men

t

currently pursuing Bachelor of Hotel Management and Catering Technology course at IHM, Mumbai.

Admission processAfter completing 10+2 you can opt to study Hospitality or Hotel Management at top of the line public and private insti-tutions across the country. Almost all the institutions select candidates based on performance in the entrance exami-nation and group discussion followed by personal interview.

Public sectorIn the public sector, currently there are 29 Institutes of Hotel Management (IHMs), comprising 21 Central IHMs


95 APrIL 2014360CAreerS94 APrIL 2014360CAreerS

and 8 State IHMs, and 5 Food Craft Institutes (FCIs), which have come up with the support of the Ministry of Tourism. Besides these, you can opt for institutions set up by state governments.

Bachelor of Science program in Hos-pitality and Hotel Administration (BSc in H&HA) ofered by IHMs ailiated to National Council for Hotel Manage-ment and Catering Technology (NCH-MCT) in collaboration with IGNOU is one of the most popular courses. The 3-year course is ofered in two modes: generic and specialized. The admis-sion is through a national-level Joint Entrance Examination. You can also opt for various specialized diploma cours-es like Food Production, Front Oice Operation etc. through the same JEE.

Some of the popular university-level entrance for UG courses in the hos-pitality sector are Panjab University Tourism and Hospitality Aptitude Test (PUHAT), Guru Gobind Singh Inder-prastha University Common Entrance Test Bachelor of Hotel Management and Catering Technology (GGSIPU CET BHMCT), Maharashtra Hotel Management Common Entrance Test (MAH HM CET) and Uttar Pradesh State Entrance Examination Bachelor of Hotel Management and Catering Technology (UPSEE BHMCT).

Industry-run coursesA few renowned hotels ofer their own hotel-speciic course/programmes.

Institute of Hotel Management, Aurangabad (ailiated to Taj Hotels & Resorts) ofer BA (Hons) in Hotel man-agement and BA (Hons) in Culinary.

The Oberoi Group ofers Systematic Training and Education Programme (STEP) that has two 3-year courses: Hotel Operations Programme’ and ‘Kitchen Operations Programme’.

Ecole Hoteliere Lavasa ofers a 4-year Hospitality Management course, which is a hands-on, interactive and technol-ogy enabled learning experience.

ITC Hospitality Management

knowledge, laced with practical skills. “Our great strength is our methodology of learning. We do not teach! Students learn!” says Ravi Kapela, Dean of Ecole Hoteliere Lavasa .

At top colleges, students are exposed to ‘best-in-class’ industry practices. The focus is to develop students as hospi-tality leaders and entrepreneurs. The Oberoi Group’s STEP programme ofers students the opportunity to acquire all round and specialized skills and knowl-edge in all departments of a hotel.

“We aim to provide young aspirants wishing to make a career in hospitality, the opportunity to train at some of the best hotels in the world under the guid-ance of professional hoteliers,” informs Mohit Nirula, Dean, The Oberoi Centre of Learning and Development.

STEP’s Hotel Operations Programme ofers training in the three opera-tions departments of Food and Bever-age, Front Oice and Housekeeping. The Kitchen Operations Programme includes training in the Western and

can be a wonderful opportunity to make a mark if one decides,” says Dr Singh of Devyani International. ‘Prior to taking up a career in the hotel industry, it would be advisable for aspir-ing students to spend quality time with existing hoteliers to get an in depth understanding of the nuances of the industry at large,” advises Lemon Tree’s Major Chauhan.

Earning potential Although chefs and general managers are paid in lakhs, a fresh HM graduate may have to start with a leaner package. In a three- star property, the take home salary of a trainee per month may start from Rs. 10000, in a four-star Rs. 15,000 and in a ive- star it could be Rs. 30,000 onwards. The overseas chains, which open in India, have high posts usually assigned to foreign nationals who draw higher salaries, thus pushing the bar for Indians as well.

Looking forward Some students take up a career in hotel-iering for the ‘glamour quotient’, which incidentally is only a small facet of the bigger picture. If you have a burning passion to enter this profession, be pre-pared, you will be recruited for attitude and trained for skill.

With inputs from Nafisa Khatoon

Institute’s Welcomgroup Gradu-ate School of Hotel Administration (WGSHA) ofers 4-year programme exclusively for boys.

Merit Swiss Asian School of Hotel Management ofers three/two-year Hospitality Management Programme.

The nomenclature of degrees awarded,

fee and duration vary across public and private sector institutions (See Listing).

Learning experienceIndustry experts complain that most of the hotels schools follow the peda-gogic method where the teacher takes the onus of acquiring knowledge and passing them on to students. “The Hotel Management Colleges are only able to impart basic theoretical knowl-edge to their students and a lot more is desired on the skill development front,” opines Lemon Tree’s Major Chauhan. However, some of the institutes pride themselves on the way they impart

Indian kitchens besides orientation in specialized sections such as bakery, pas-try and the cold kitchen.

Apart from the course curriculum, students undergo business internships. for exposure to real competition while learning from personal experiences.

“During the programme, a trainee is placed at one of our hotels, learns the various aspects of hotel operations and is thus able to gain valuable experience besides honing the attitude, skills and knowledge required by the industry,” shares Nirula.

Industry expectations“Life can be really tough for a young per-son seeking a career in the hospitality and restaurant industry. He or she must be ready to invest in her career growth by learning all disciplines of Hospitality: Front Oice, Housekeeping, F&B Ser-vice and Food production. One has to be comfortable with unearthly working hours and doing menial work at times can be a dampener; simultaneously it

Q. What curricula do you follow? A. The programme consists of 8 semesters of six months including two Business Internships with pres-tigious hotels in India and abroad. The course curriculum, teaching styles and assessments follow the rules laid down by the lagship insti-tute - Ecole hôtelière de Lausanne, Switzerland.

Q. What is the key ofering in terms of course content?A. Instead of pedagogical methods, Ecole follows the andragogy method where the students are guided to research topics and present their knowledge using PowerPoint and other modern aids. The faculties don the role of facilitators, and help to correct concepts or give specialized inputs. We then provide opportuni-ties for this knowledge to be applied in real life situations through case studies, live practical’s, projects, etc.

Q. Do the students get hands-on experience? A. Unique to any institute across the globe, students here have access to a wide range of hospitality formats from budget to deluxe hotels, with best of brands in each category right at their doorstep for their induction and practical training.

Q. What is the uniqueness of your programme?A. We are the only institute to ofer practical training at luxury hotels, budget hotels, clubs, international convention center, restaurants and spa during the course itself at Lava-sa. Plus there is academic mobility to transfer credits within the network schools certiied by Ecole hôtelière de Lausanne.

Rav

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D

ean

- A

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Ecol

e H

otel

iere

Lav

asa

STUDeNTS AT ecole hoteliere Lavasa (Left) get trained to develop as hospitality professionals. A student of Oberoi Group’s STeP programme (Above)


96 APrIL 2014360CAreerS

COURSES AND INSTITUTES

Course Institute Duration Eligibility Selection Website

Bachelor of Science program in

Hospitality and Hotel Administration

(BSc in H&HA)

IHM (35 campuses)/15 private

Hotel Management Institutes

affiliated to NCHMCT/IGNOU

3 Years 10+2 NCHMCT JEE

Entrance Exam

www.nchm.nic.in

BSc in Hospitality & Hotel

Administration (Specialisation)

IHM Chennai,Goa, Hyderabad,

Kolkata, Mumbai

-Do- -Do- -Do- www.nchm.nic.in

M.Sc. In Hotel Administration IHM Lucknow, Pusa, Chennai,

Bengaluru

2 Years Graduation/

Diploma in

Hotel Mgmt

-Do- www.nchm.nic.in

Diploma in Food Production IHM (8 campuses) 1 Year 10+2 -Do- www.nchm.nic.in

Diploma in Food and Beverage

Service

IHM Hajipur, Jaipur, Pusa,

Shimala, Srinagar

-Do- -Do- -Do- www.nchm.nic.in

Diploma in Front Office Operation IHM (2 campuses) -Do- -Do- -Do- www.nchm.nic.in

Diploma in House Keeping IHM Guwahati, Jaipur -Do- -Do- -Do- www.nchm.nic.in

Diploma in Bakery and

Confectionery

IHM Jaipur+ Srinagar -Do- -Do- -Do- www.nchm.nic.in

Craftsmanship Certificate Course in

Food & Beverage Service

IHM Bhubaneswar+ Goa 1.5 Years 10th Pass

-Do- www.nchm.nic.in

Craft Certificate Course in

Food Production and Patisserie

IHM (14 campuses) -Do- -Do- -Do- www.nchm.nic.in

BSc in Hospitality Studies &

Catering Services

Apeejay Institute of

Hospitality, Navi Mumbai

3 years 10+2 Online Test+PI www.aih.edu.in

BSc (Hospitality Studies) Apeejay Institute of

Hospitality, Navi Mumbai

-Do- -Do- -Do- www.aih.edu.in

Bachelor of Catering Technology

and Catering Arts (BCT&CA)

Osmania University,

Hyderabad

-Do- -Do- Entrance Exami-

nation + GD+ PI

www.iactchefacad-

emy.com

PG Diploma In Culinary Arts -Do 1 Year Graduation/

Diploma in

Hotel Mgmt

All India Entrance

Exam + GD+ PI

www.iactchefacad-

emy.com

Bachelor of Science in Catering

Science and Hotel Administration

Merit Swiss Asian School of

Hotel Management, Ooty

3 years 10+2 NA www.meritworldwide.

com/

BSc/BA In Hotel Management

Catering & Tourism

IIHM (6 campuses) -Do- -Do- E-CHAT+ GD+ PI www.iihm.ac.in/

Hospitality Management

Programme

Ecole Hoteliere Lavasa,

Pune

4 years -Do- Tests + PI www.ecolehoteliere-

lavasa.com

The Hotel Operations

Programme (STEP)

At any of The Oberoi Group’s

ten hotels

3 years -Do- Three rounds of

selection process

www.oberoigroup.

com/careers/join_us/

step.htm

The Kitchen Operations

Programme (STEP)

-Do- -Do- -Do- -Do- www.oberoigroup.

com/careers/join_us/

step.htm

WelcomLegionnaire

Programme (only for boys)

ITC Hospitality Management

Institute

4.5years -Do- Test + PI www.itchotels.in/

itchmi/WelcomLegion-

naire-programme.html

BA (Hons) Hotel Management IHM Auranagabad 4 years -Do- Test + GD+ PI www.ihma.ac.in/

BA (Hons) Culinary Arts -Do- -Do- -Do- Test + GD+ PI www.ihma.ac.in/

99 April 2014360CAreers98 April 2014360CAreers

Professional Courses iNsTrUCTiONAl DesiGN

instructional designers make learning interactive, engaging and fun, for both students and professionals. Here’s how they do it!

Where technology enables better learning

by Salil Jayakar

Geeta Bose, Co-Founder and Director of Kern Learning Solutions asks,“Why is it that some teachers can make even

the most boring lessons interesting?” “While the books at your school were the same, it was the teaching methods or techniques used by teachers that made all the diference,” she observes. Accord-ing to Geeta, the process of delivering instruction that students learn efective-ly is called ‘Instructional Design (ID)’. Today, ID has grown into an exciting, challenging ield that ofers employment

opportunities, at the helm of which is a key role – ‘Instructional Designer’.

A growing ieldInstructional Designers are most sought after in the training and learning indus-try. However, they are relevant in almost any sector/vertical where there is a need for training to solve a problem. They develop classroom training and e-learn-ing for employees of large corporations, and also curriculum design and develop-ment for universities. Publishing hous-es and online publishers need them to design and develop online content. They are hired by e-learning companies. Does

the prospect of working in a challeng-ing ield requiring cross-functional skills across domains excites you?

Case studyStandard Chartered Bank (SCB) want-ed an online tutorial to train its Cus-tomer Service Oicers (CSOs) about its new web-based one-screen appli-cation. So, the instructional designers at Kern Learning Solutions developed task-based tutorials to help the CSOs learn about various tabs and ields in the new application. Each tutorial had modules, followed by a multiple-option quiz at the end of each. The instructional

designers had to understand their client SCB’s requirements and target audi-ence, and accordingly plan and execute an e-learning tutorial. The tutorial had to allow for self-learning (by the CSOs) which meant putting in a summary video and a section to recap and refresh learn-ing. The project also involved designing the look and feel of the tutorial, and the content/technical writing (screen head-ers, call outs, recap questions, etc).

Enhancing learningSabari Chattaraj, founder of Rubi-kube Solutions explains the role of an instructional designer in more detail.

“An instructional designer analyses an organisations requirement; typically a behavioural or performance problem faced, which can be solved with train-ing. He or she then develops a design for the training and assimilates content from various sources (existing mate-rial, subject matter experts, other refer-ences),” explains Chattaraj. Technology and multimedia tools are leveraged to enhance instruction via the e-learning medium. “Sometimes instructional designers also build what they design; in this instance, they are also the Course Developer,” shares Monica Patil, Direc-tor of Eshana HR Consultants, which

recruits Instructional Designers for e-learning companies.

A multi-dimensional role“Most instructional designers think just being a good writer is enough. Yes, it is important to be a good writer but more important to think at a programme level with all the elements together. Only those who can visualise a programme end-to-end will grow faster in this pro-fession,” shares Geeta. Sutapa Mukher-jee, a senior consultant with a prominent e-learning company in India believes that a good instructional designer must have cross functional skills such as efec-tive communication skills, knowledge of graphics and Dreamworks, Learn-ing Management Systems (LMS), visual programming, etc. “Some of the best designers have some software back-ground as well and the curiosity to ask the right kind of questions! An analyti-cal mind helps to understand what the client really wants,” she says.

QualiicationsOver the last few decades this role has attracted people from myriad profes-sions - writers and editors, research-ers, educators, innovators, developers, project managers and media experts.

Simplifying learning instructional Design is all about creating tutorial and lessons using graphics, animation and other interactive tools to help stu-dents, professionals and other groups learn faster and more effectively; (left) screenshot of an e-learning tutorial

Role of an Instructional Designer

Companies that hire

■■ Understands the needs, wants and motivations of learners, and the stakeholders’ motivations

■■ Works closely with subject-matter experts, and visual designers to identify look and feel of inal training product

■■ Designs the high level blue print (design document) of the programme

■■ Designs the micro-level content to meet the learning needs

■■ Designs activities, assessments, scenarios, and other elements to engage learners and make learning effective

■■ Tata Interactive Systems

■■ NIIT

■■ Lionbridge

■■ Aptara

■■ Harbinger

ContentsMultimedia

Technology

Shutterstock

Professional Courses iNsTrUCTiONAl DesiGN


An BA or MA in English, Education, Sociology or Psychology, Anthropology or Journalism, can add value to the role, and even regular graduate with a keen interest and lair can succeed.

However, instructional designer should ideally have done a course in instructional design or educational technology. “The course teaches you the principles and theories. On the job, you learn about the application of these principles and theories,” says Geeta.

Courses in Instructional DesignThough education in this area is still in its nascent stage, this programme is being ofered at the postgraduate level by some educational institutes across the country. SNDT Women’s Univer-sity is one of the few institutes that ofer a Master’s degree in the ield. Banga-lore-based 4C- learning Solutions, an instructional design irm also ofers cer-tiicate courses. “While many educa-tional institutes ask for B.Ed. graduates, it is one of the most outdated degrees in India. We take applications from gradu-ates from any ield but only those with excellent English language skills are accepted into our programme,” informs Vivek Padubidri, Managing Director, 4C-Learning Solutions.

Earning potentialAn entry-level instructional designer starts of with approximately INR 2.25 lakh annually. At the mid-career level, salaries are in the range of INR 4 lakh to 6 lakh depending on experience, the strength/position of the company and the location in the country. Top

management earns anywhere upwards of INR 10 lakh annually.

Professional challengesSince instructional designers are not necessarily subject matter experts, the biggest challenge for them is to under-stand real life scenarios for the target audience. For example, an instructional designer who does not have a back-ground in mobile technology or gaming may not be able to easily design a train-ing programme for a mobile or gaming company client. “Cross-cultural consid-erations have to be taken into account when developing content. Always be aware of the Do’s and Dont’s for a

speciic culture to avoid cross-cultural conlicts,” advises Sabari.

Starting out and growingMost instructional designers in India start out at e-learning companies, which do work outsourced by e-learning com-panies abroad. This restricts exposure to mostly, back-end structured work, and does not give an opportunity to design programmes end-to-end. Another serious challenge is opportunities for experienced designers. “The nature of work can be repetitive unless there are newer challenging programmes and experiments that are taken up. Unless the instructional designer is constantly reinventing and adding on to his/her skill set, it is diicult to stay motivated and competitive,” says Geeta.

Honing skillsThe important thing for anyone mak-ing a career in instructional design is to work on as many diverse and chal-lenging projects as you can. “Don’t just limit yourself to instructional writing. Hone your skills in instructional tech-nologies and visual design too,” advises Geeta. Importantly, one must build a domain specialization. For example, aim to be the best instructional designer in the healthcare training domain or gaming, mobile, hospitality, banking or in any other sector/vertical. Ultimately, instructional designers need to con-stantly upgrade their skills to be on top of the learning curve.

The writer is a freelance journalist and

blogger based in Mumbai

SNDT Women’s University, Department of Educational Technology (Mumbai)

Master’s in Educational Technology

Women graduates with 50%. BEd preferred. Additional weightage given to PG holders

http://sndt.ac.in/courses/courses-by-sub/dept/education/edu-tech-juhu/ma-in-education-technology.htm

Symbiosis Centre for Distance Learning (Pune)

Post Graduate Diploma in Instructional Design

Graduate in any discipline from a recognised University

www.scdl.net/distance-learning-in-instructional-design.aspx

ICAT Design & Media College (Bangalore, Chennai and Hyderabad)

PG Diploma in Instructional Designing

Graduate in any discipline from a recognised University

www.icat.ac.in/courses-p-g-instructional-design.asp

4C-Learning Solutions (Bangalore)

Certificate Course in Instructional Design

Graduate in any discipline from a recognised University Excellent English language skills

www.4c-learning.com/instructional_design_banga-lore_india.htm

Institute Course Eligibility Website

GEETA BOSECo-Founder & Director, Kern Learng Solutions

Most think that being a good writer is enough. But it is more important to think at a programme level with all elements together. Those who can visualise end-to-end will grow faster

Universities ENTREPRENEURSHIP


PaPer-making

goes eco-friendly

About The Incubator KIIT-Technology Business Incubator, KIIT University,

Bhubaneswar, Odisha Established 2010 Current Incubatee 17 Graduated

06 Offerings: Space, Technical infra structure, Mentoring support, Networking

& Branding, IPR support, investment/funding support Exit Policy For ICT &

Engineering based inubatee 1-2 year incubation time and for Biotechnology

& life sciences it's 3-5 years. Incubator takes equity share in the company and

the percentage varies from 5-10%

by Princi Sharma

Paper doesn’t have any alternative to it till date. This is what prompted Anurag Kumar Kyal from KIIT

School of Biotechnology to innovate on producing paper which is very cheap compared to its market counterpart through a well-fabricated bioengineer-ing process. “The process factors in environmental issues and it causes neg-ligible environmental damage without compromising on the quality of paper produced,” shares the 4th year student of Integrated B.Tech-M.Tech.

The processThe biological process involves use of enzymes rather than chemicals. This process also involves the use of an unconventional pulp source, a common weed that is found in abundance. Using

this weed adds to the cost reduction and eco-friendliness. “Presently paper pulp sources such as hardwood, agro-waste are processed to form paper via a chemi-cal process which not only damages the environment but also raises the cost of paper significantly,” says Anurag.

“We have completed the lab scale of the respective process and were suc-cessful in creating paper prototypes,” he adds. He also claims that the output is at par in quality with competitive products, as it is biologically produced, is com-pletely eco-friendly and 30-35 percent cheaper than similar products.

How did TBI help?Anurag shares that all the research involved in devising this novel process was done in the university - KIIT School of Biotechnology, KIIT University. The university helped by providing infra-structure and monetary support for all

ANURAG KYAL Nature lover at heart

the preliminary research and for com-pleting the lab scale for the devised pro-cess. “The University has given us free incubation support at KIIT – TBI and continues to provide lab space for fur-ther research and product development. The TBI is helping us to procure funding for commercialization and upscaling,” he informs.

Target Market Since paper is basically required as a stationary or for packaging it would be predominantly used in sectors involv-ing education, crafting and card mak-ing, mass communication, printing, food packaging, etc. Thus the interme-diate customers of the company would include organizations in the aforesaid sectors and the end users would be the common mass.

Future Plans “Our immediate plans are to upscale the process to a bench/pilot scale and devel-op products for commercialization. We have already located a place for setting up a manufacturing unit and the author-ity there has sought to collaborate with us,” shares Anurag.

“We intend to setup a unit near Chilika considering location advantages such as abundance of raw materials. Moreo-ver, Chilika Development Authority has agreed to tie up with us. We are now looking for investors and potential part-ners,” he adds.

Achievements

■■ A business plan concerning the innovation stood 2nd in national level Business Plan Competition INNOVIO – 2012 organized by KIIT Technology Business Incubator

■■ Won gold medal at India Innovation Growth Programme – 2013 organized by DST – Lockheed Martin

■■ Was given an opportunity to represent India as a part of delegation of Indian Innovators at The Indus Entrepreneurs (TiE), Silicon Valley, USA.

APRIL 2013ESTABLISHEDPAPYRUS EFICIENCIANAME OF THE COMPANY INCUBATED AT KIIT-TECHNOLOGY BUSINESS INCUBATOR, BHUBANESWAR

PATENT UNDER PROCESS OF DRAFTINGKEY PROMOTER STATUS ANURAG KYAL

From the Editor’s Desk


The woods are lovely, dark and deep And miles to go before I (we) sleep

Though world renowned poet Robert Frost may not like the modiication

to his poem, this is exactly how we feel at Careers360. Five years ago, on March 31, 2009, we began our journey with the irst issue of Careers360. Our objective, then and now, has been the same - to help students choose

the career they deserve.

Five years down the line, we have six diferent portals at www.careers360.com which have 6781 articles, 1000+ notiications each year and 100+ E-Books. A full-ledged counselling platform www.mycareers360.com is up and running. We also have pro-

duced multiple almanacs, small guide booklets, and 60 info-packed issues.

The fact that our readership on the web is larger than the two nearest competitors put together, shows we are on the right track. Thank you for your steadfast support

and commitment. This support also pushes us to do more. We realise there are plenty of domains where we are yet to dig deeper. Vocational courses are one among them.

Short-term certiications are another. Diplomas are the third. Non-recognised short-term programmes form yet another domain that needs attention. Ailiated colleges

and general degree programmes need a much more critical gaze.

While we have touched base with you reasonably well in the digital space, mobile, television and radio are mediums, which we are yet to explore.

The last ive years have given us grounding and solidity. The next ive are going to be exhilarating, and will let us ly. With new media forms and multiple ways of reaching out to you, we are sure we will be there, whenever and wherever you need to decide

on your education and career.

So be with us. Write to us. Tell us what you need. Your constant feedback and advice are exceptionally important to each one of us at Careers360.

After all, to us and you “A CAREER IS A LIFE”.

Happy ifth anniversary to both Team Careers360 and its community!

A time to celebrate. A time to introspect

Documents

April 2014 60 .com THINK …...6 CAReeRs 360 APRIL 2014 6783 UGC approved colleges across India are getting this copy courtesy Share your opinions, bouquets ‘n’ brickbats at [email protected]