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2 © Careers360 www.Careers360.com© Careers360 www.Careers360.com
A Career is a Lifecareers360
SocioverSity Top 25
India’s most exhaustive social media ranking for universities
Pathfinder Publishing Pvt. ltd.6, Panchsheel shopping Centre, new delhi - 110017
Ph: 011 4929 1115 fax: 011 4929 1122 www.careers360.com
careers360
© Careers360
Socioversity Report.indd 2-3 08/12/14 12:46 PM
3© Careers360 www.Careers360.com2© Careers360 www.Careers360.com
w
ConTenTsIntroduction����������������������������������������������������������������������������������������������������� 3
Why�Socioversity��������������������������������������������������������������������������������������������� 4
Methodology���������������������������������������������������������������������������������������������������� 6
Socioversity�Top�25�ranking���������������������������������������������������������������������������10
Platform-wise�analysis�����������������������������������������������������������������������������������13
Where�do�Indian�Universities�stand�globally?����������������������������������������������20
Conclusion�and�the�way�forward������������������������������������������������������������������ 22
Project Editors:�Anupam�Sinha,�Saurabh�Pareek
Data Research:�Prabir�Mohanty
Art and Design:�Pushkar�Singh�Negi
Copyright�©�Pathfinder�Publishing�Pvt��Ltd�,�New�Delhi
All�Rights�Reserved
No�part�of�this�book�may�be�reproduced,�stored�in�a�retrieval�system�or�transmitted�in�any�form�or�means�electronic,�mechanical,�photocopying,�recording��or�otherwise,�without�prior�permission�of�Pathfinder�Publishing�Pvt��Ltd��Printed�and�published�by�Maheshwer�Peri�on�behalf�of�Pathfinder�Publishing�Private�Limited���Editor:�B�Mahesh�Sarma�Printed�at:�GH�Prints�Pvt��Ltd�,��A-256,�Okhla�Industrial�Area,�Phase-1,�New�Delhi-110020�&��published�from:��6,�Panchsheel�Shopping�Centre,�New�Delhi–110017�
Research,�faculty�quality,�infrastructure,�patents�and�publications�have�been�traditional�parameters�one�uses�to�evaluate�a�university’s�performance��But�in�the�
digital�age,�what�also�matters�is�the�communication�of�these�achievements�and�credentials�in�Twitter’s�140�characters,�or�less��In�mediums�like�Facebook�and�Twitter�
interactions�and�feedbacks�are�instant�and�real-time��
In�such�a�world,�social�media�has�emerged�as�a�powerful�medium�for�the�stakeholders�in�creation,�assessment�and�enhancement�of��brand�value�and�
consequently,�its�influence���
���Socioversity�is��a�pioneering�attempt�by�Careers360�to�signify�those�universities�that�have�been�most�effective�in�harnessing�the�power�of�this�new�medium��The�
resultant�list�is�eclectic�and�exciting���
For�any�queries,�feel�free�to�write�to�us�at�socioversity@careers360�in�
Visit�us�on�www�socioversity�careers360�com�for�detailed�report�and�insights��or�scan�this�QR�Code�with�your�smartphone�now!��
Universities @ social media
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Global Internet-user statistics currently stand just over the 3 billion mark with more than 2 billion social media accounts.
world on inTerneT
20142011
CHINA USA INDIA
243279
641
CHINA USA INDIA
120
245
480
India saw a huge growth in the number of Internet users and Internet penetration crossed 19%. It is estimated to cross 300 Mn by the end of 2014 or early 2015.
The rise of social media and e-commerce was at a very fast clip. Also, the reach of broadband and Internet mobile aided the pace.
BIllIoN+ USerS
world
3.01MIllIoN+ USerS
india
243
Indian web users visit social networking sites86%india
on inTerneT
India�is�a�young�nation,�and�as�the�data�shows,�has�the�fastest�growing�Internet-using�population�in�the�world��The�exciting�fact�is,�9�out�of�10�Internet�users�are�very�active�on�the�social�media��
It�is�imperative�that�Indian�universities�realize�the�importance�of�online�presence�in�the�digital�age��Socioversity�Top�25�is�about�qualitative�rather�than�quantitative�measurement�and�analysis�of�social�media,�that�is,�followers,�likes�and�registrations�are�not�key�if�they�are�not�matching�with�the�engagement�level��
From�Facebook�to�Google+�we�have�used�it�all��Sliced�into�20�sub-parameters,�and�over�1�lakh�data� points� this� is� the� most� comprehensive� analysis� of� presence� and� impact� of� universities�across�social�media�platforms��Read�the�methodology�page�to�know�more�
Based� on� the� aggregate� scores� obtained� for� popularity� and� engagement� we� have� created�a� composite� index� that� measures� the� overall� social� media� impact� of� an� institution,� and� have���named�� it�‘The�Socio�IQ�Index’��The�data�utilized�in�this�exercise�was�gathered�during�Sep-Oct�2014��We�carried�out�the�exercise�for�743�universities�and�just�about�150�were�very�socially�active��Subsequent�to�the��analysis�we�present�the��Top�25�Socioversities�of�India��
why socioversiTy?
Facebook Google+
28.77 million
52 million
74.55 million
112 million
linkedinTwitter
15-24 25-34 35-44 45-54 55+
36%39%
16%6% 3%
(In
year
s)
(Internet-user statistics)
india: internet Users’ age distributiononline population in India is significantly younger than the other countries with 75% under the age of 35.
top 3top 3
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Method-oloGyWe�began�by�collecting�data�for�over�nine�platforms�and�finally�zeroed�in�on�the�five�mentioned�below�� For� each�platform,�we� �had� identified� sub-parameters� (explained� alongside)��The�data�was� gathered� from� official� pages,� or� the� most� engaging� pages/accounts� available�� The� core�data�was�assembled�directly�from�the�platform�and�further�validated�by�data�from�social�media�measurement�tools�available�
Given�below�is�a�graphic�representation�of�the�platforms�selected,�their�respective�weightages�and�the�sub-parameters�measured�in�detail�
50 40 15 1015
Face
book
Twitt
er
link
edin
G+
Web
A total of 5 parameters are used in the mentioned ratio which includes Facebook, Twitter, linkedIn, G+ and performance over web. They are further subdivided into specific parameters.
social Media platform Weightage
(Soc
io IQ
Inde
x po
ints
)
(out of 130)
Parameters
Average Fan activity per post
engagement rate
Talking about
Posts per week
Check-ins
Fans
80%
2
0%
Parameters
Percent retweeted by followers
Percent Tweets Favorited
own tweets per month
Followers
Followers to Following ratio
75%
25
%
Parameters
Daily time spent per visitor
Daily page views per visitor
external links
India rank
Global rank
34%
6
6%
Parameters
Followers
Views
100%
Parameters
Followers
Alumni Score
100%
Reach & PopularityEngagement & Interaction
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Socioversity�Top�25�has�taken�all�steps�to�eliminate�the�players�who�have�built�likes/followers�through�paid�campaigns�but�lack�engagement�and�interaction�with� the� community� and� ensured� only� the� best� performing� are� featured��in�the�list��
The� report� is� of� high� importance� for� the� Directors,� CXOs,� Brand� &�Communications� teams,� Marketing� teams� and� members� of� the� Indian�educational� community� who� are� curious� to� understand� and� analyze� the�current�state�and�take�inferences�and�conclusions�out�of�the�report�to�build�multi-platform�positive�Socio�IQ�Index��At�the�end�of�the�report,�you�can�find�the�social�media�strategies�and�feedback�to�build�strong�engaging�social�media�presence�for�your�university!��
notesThere�are�multiple�ways�to�measure�and�analyze�the�data�and�Socioversity�Data�Science�team�has�ensured�that�the�best�of�the�methods�and�algorithms�are�used�for�data�processing��There�are�certain�assumptions�taken�into�consideration�and�a�few�limitations�to�the�ranking�
�����Older� universities� and� ones� with� higher� enrolment� numbers� (Mumbai� University,� Delhi�University)�may�have�higher�visibility�and�alumni�base�compared�to�others�(Eg:�IISc�Bangalore�with� fewer� intake� or� newer� universities)� thus� effecting� the� overall� statistics� in� such� cases��(scaling�and�adjustments�have�been�applied�to�limit�the�extreme�effects�for�such�outliers)�
�����Socioversity�has�weighted�engagement�as�a�key�indicator��If�a�university�has�1�million�followers�but� engaging� only� 1000,� the� overall� performance� will� dip� whereas� a� university� with� 2000�followers�engaging�1000�will�be�rated�higher�
�����Below�are�the�boundary�conditions�applicable��Universities�not�fulfilling�the�criteria�have�been�removed�from�the�overall�ranking�process�
����� ���If�a�university�obtained�60%�or�more�of�its�total�score��from�a�single��channel�(however,�such�universities�have�been��ranked��as�a�part�of�the�respective�channels)�
����� ���The�university�that��did�not�have�a�minimum�of�5%�of�its�total�score�on�Facebook�and�Twitter���
�����A�minimum�benchmark�of�5000�likes�on�FB�&�200�followers�on�Twitter�has�been�set��Scores�of�universities�below�the�benchmark�have�been�scaled�down�to�reflect�the�same�
*LinkedIn�and�G+�are�kept�as�exception�with�no�boundary�limits�considering�lower�presence�
Channel-wise WeiGhTaGeFor�Socioversity�Top�25,�the�attributes�which�have�contributed�are:�
Reach�and�Popularity:�Being�well-liked,�followed�and�building�a�higher�number�of�audience�base�for�the�brand’s�social�media�pages/accounts�
Engagement�and�Interaction:�Engaging�the�audience�in�regular�discussions,�providing�relevant�information,�talking�about,�mentions�and�regularly�committed�to�building�a�positive�brand�value��
For�measurement�of�the�above�attributes,�data�for�multiple�sub-parameters�were�collected�over�all�major�social�media�channels�to�define�an�exhaustive�matrix�of�data�points�and�Socio�IQ�Index�is�assigned�using�algorithms��
Understanding the WeiGhTs assiGnedFacebook� has� been� given� highest� weight� points� (50)� followed� by� Twitter� (40)�� Observing�Facebook�as�a�platform�has�strongest�presence�out�of�all�others,�it�stood�as�our�top�choice�for�highest�weighted�social�media�platform�
Ever�since�Twitter�(40)�came�into�existence,�sharing�of�information�and�details�in�shortest�and�concise�way�got�a�boost��The�platform�has�attracted�considerable�number�of�universities�and�communities�
LinkedIn�(15),�one�of�the�finest�platforms�right�now�for�professional�networking,�has�been�given�considerably�lower�weightage��The�reason�is�that�the�university�pages�are�LinkedIn’s�own�effort�to�connect�its�users�with�the�educational�institutions�with�least�involvement�of�the�universities�concerned�
The�youngest�in�the�family,�Google+�(10),�with�nearly�4�years�of�existence,�has�been�able�to�build�traction�for�the�target�community,�though�Indian�universities�have�not�been�able�to�capitalize�a�lot�on�this�platform��
Web� (15)� denotes� overall� presence� of� the� university� comprising� its� official� website� and� user�experience�along�with�external�linking�and�recommendations��
YouTube,�Instagram,�Flickr,�Pinterest,�Academia�etc��have�not�been�considered�for�Socioversity�Top�25,�in�view�of�the�lower�presence�of�Indian�educational�institutions�on�them�
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Overall�Popularity�(55)
Overall�Engagement�and�Interaction�(75)
Total�Socio�IQ�Index�(130)
Indian�Institute�of�Technology,�Kharagpur�
Indian�Institute�of�Technology,�Bombay
Indian�Institute�of�Technology,�Madras
Amity�University,�Noida
University�of�Delhi,�Delhi
Lovely�Professional�University,�Jalandhar
Anna�University,�Chennai
Manipal�University,�Manipal
SRM�University,�Chennai�
VIT�University,�Vellore
Chandigarh�University,�Chandigarh
Indian�Institute�of�Technology,�Delhi
Birla�Institute�of�Technology�and�Science,�Pilani�
Christ�University,�Bangalore
Karunya�University,�Coimbatore
Chitkara�University,�Chandigarh
Sharda�University,�Greater�Noida
Indian�Institute�of�Technology,�Kanpur
University�of�Pune,�Pune
Kalinga�Insitute�of�Industrial�Technology,�Bhubaneswar
University�of�Petroleum�and�Energy�Studies,�Dehradun
University�of�Hyderabad,�Hyderabad
Amrita�Vishwa�Vidyapeetham�University,�Coimbatore
Banaras�Hindu�University,�Varanasi
Manav�Rachna�International�University,�Faridabad
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
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13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
soCioversity Top 25 rankinG
�� � ������17�18
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��6�70
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��7�58
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6�13
� � � � � � � � � 43�40
� � � � � � � � � � � 29�12
� � � � � � � � ����39�15
� � � � � � � � 33�52
� � � � � � � � 19�25
� � � � � � 29�22
� � � � � � � ���10�44
� � � � � 24�30
� � � � � 22�81
� � � � � ��19�79
� � � � 25�13
� � � � � ����������11�47
� � � � ���������������12�87
� � � � ��������13�32
� � � �����������17�49
� � � �������18�12
� � � �����17�35
� � � � ��������7�23
� � � � �������4�93
� � � �����15�94
� � � �����11�46
� � 12�18
� � 10�56
� � ��7�67
� � 10�82
� � � � � � � � � � � � � �60�58
� � � � � � � � � � � � �������������60�01
� � � � � � � � � � � ���������55�18
� � � � � � � � � � ���������51�57
� � � � � � � � ��������43�83
� � � � � � � ������������41�16
� � � � � � �������36�01
� � � � � � ���35�10
� � � � � � �34�49
� � � � � ��������32�91
� � � � � �����32�14
� � � � � �30�98
� � � � ���������29�43
� � � � ���27�87
� � � � 27�14
� � � �����������26�31
� � � �������25�24
� � � ������24�78
� � � 23�2
� � �����������22�64
� � ���20�42
� � �19�79
� �����18�14
������17�57
����16�95
Socioversity Report.indd 10-11 08/12/14 12:46 PM
13© Careers360 www.Careers360.com12© Careers360 www.Careers360.com
india’s top 5 socioversiTies
Indian Institute of Technology, Kharagpur
1
India’s�first�and�oldest�IIT�tops�the�chart��in�Socioversity��
ranking��The�university�has�consistent�performance�
across�platforms�and�emerges�to�be�India’s�best�Socioversity�
Indian Institute of Technology, Bombay
2
With�exceptional�Twitter�presence�and�good�
performance�over�the�rest,�IIT�Bombay�-�one�of�the�country’s�
most�sought�after�college�is�India’s�No��2�Socioversity��
platforM-wise analysis
In�the�creation�of�Socioversity�Top�25,�we�have�ensured�that�all�the�universities�get�recognition�for�the�efforts�they�have�put�in�and�managed�to�become�one�of�
India’s�top�Socioversities��
The�focus�of�the�ranking�has�been�on�one�key�scale�:�How�good�the�university�is�in�building�and�engaging�their�community�effectively�and�consistently��The�social�media�performance�is�already�building�up�as�a�key�parameter�for�the�brand�value�across�businesses�globally�and�will�be�important�even�in�the�future��The�ranking�
will�enlighten�the�way�ahead�for�Socioversities�in�India��
The�detailed�platform-wise�analysis�will�focus�on�listing�out�which�platforms�emerge�as�the�favourites�and�in�which�areas�the�digital�and�social�media�literacy�
rate�of�an�Indian�university�is�the�lowest��
3Indian Institute of
Technology, Madras
The�institute�has�well�distributed�presence�over�various�platforms�and�the�
brand�value�had�surely�given�a�push�to�its�social�following��
4Amity University,
Noida
The�only�private�university�making�it�to�top�5���Amity’s�
strong�areas�are�good�Facebook�and�Twitter�
presence,�but�average�LinkedIn�Socio�IQ�Index�
5University of Delhi,
Delhi
With�good�performance�on�Facebook�and�strong�alumni�presence�over�LinkedIn,�DU�
needs�to�work�on�twitter�and�Google+�to�become�Ideal�
Socioversity�
Socioversity Report.indd 12-13 08/12/14 12:46 PM
15© Careers360 www.Careers360.com14© Careers360 www.Careers360.com
4�511
Rank Name of institution Total score (50)
26�390
23�918
23�258
20�707
18�124
16�208
14�020
13�272
12�246
11�474
10�765
10�304
8�817
8�533
8�514
7�620
7�032
6�961
6�883
6�743
6�047
5�893
5�498
4�866
Indian�Institute�of�Science,�Bangalore
Indian�Institute�of�Technology,�Kharagpur
Lovely�Professional�University,�Jalandhar
Amity�University,�Noida
Panjab�University,�Chandigarh
University�of�Delhi,�Delhi
Chandigarh�University,�Chandigarh
Indian�Institute�of�Technology,�Madras
Kalinga�Insitute�of�Industrial�Technology,�Bhubaneswar
Karunya�University,�Coimbatore
Chitkara�University,�Chandigarh
Indian�Institute�of�Technology,�Delhi
Indian�Institute�of�Technology,�Bombay
VIT�University,�Vellore
University�of�Hyderabad,�Hyderabad
SRM�University,�Chennai�
Indian�Institute�of�Technology,�Guwahati
Manav�Rachna�International�University,�Faridabad
Anna�University,�Chennai
Indian�Institute�of�Technology,�Kanpur
Birla�Institute�of�Technology�and�Science,�Pilani�
GLA�University,�Mathura
University�of�Petroleum�and�Energy�Studies,�Dehradun
Jawaharlal�Nehru�University,�New�Delhi
Manipal�University,�Manipal
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
% distribUtion of Universities over likes on FaceBookFacebook�attracts�huge�segment�of�Indian�Internet�users�and�Indian�universities�have�built�substantial�presence�on�this�platform��The�graph�below�groups�universities�in�terms�of�their�����‘Following’�(Likes)�on�Facebook�(based�on�statistics�for�top�150�universities’�data�set)�
QUiCk FacTsThe�most�liked�Socioversity�and�the�one�attracting�the�most�number�of�Check-Ins�on�Facebook�
5.46%
7.03%
18.75%
17.96%
14.84%
10.93%
6.25%
6.25%
12.5%
200001+
100001 to 200000
50001 to 100000
25001 to 50000
10001 to 25000
5001 to 10000
2000 to 5000
1000 to 2000
0 to 1000
IIT Bombay, IIT Kanpur and BITS Pilani
Highest Check-InsAmity
University, Noida��1,720,000+�Likes
Socioversity Report.indd 14-15 08/12/14 12:46 PM
17© Careers360 www.Careers360.com16© Careers360 www.Careers360.com
32�417
26�166
22�644
19�941
17�621
16�693
8�635
8�033
8�018
7�786
7�672
6�782
6�717
6�669
5�765
5�759
4�978
4�951
4�629
4�597
12�697
12�586
10�806
9�509
9�358
twitTerRank Name of institution Total score (50)
Indian�Institute�of�Technology,�Bombay
Indian�Institute�of�Technology,�Madras
Indian�Institute�of�Technology,�Kharagpur
Manipal�University,�Manipal
Amity�University,�Noida
SRM�University,�Chennai�
Sharda�University,�Greater�Noida
VIT�University,�Vellore
Chaudhary�Charan�Singh�University,�Meerut
Birla�Institute�of�Technology�and�Science,�Pilani�
Lovely�Professional�University,�Jalandhar
Chandigarh�University,�Chandigarh
Karunya�University,�Coimbatore
TERI�University,�New�Delhi
Christ�University,�Bangalore
Indian�School�of�Mines,�Dhanbad
Amrita�Vishwa�Vidyapeetham�University,�Coimbatore
ITM�University,�Gurgaon
University�of�Petroleum�and�Energy�Studies,�Dehradun
Vel�Tech�Dr�Rangrajan�Dr�Sakunthala�Tech��Uni�,�Chennai
NIIT�University,�Neemrana
University�of�Delhi,�Delhi
Chitkara�University,�Chandigarh
Banaras�Hindu�University,�Varanasi
University�of�Hyderabad,�Hyderabad
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
61.53%
5001+
1001 to 5000
501 to 1000
201 to 500
0 to 200
16.15%
8.46%
11.53%
2.30%
% distribUtion of Universities over FolloWers on TWiTTerThe�140�character�limit�platform�has�not�emerged�as�a�strong�area�for�Indian�universities��With�approximately�78%�of�Indian�universities�having�less�than�500�followers,�there�is�a�lot�of�understanding�needed�to�utilize�Twitter�and�build�a�viable�social�media�strategy�for�the�same�(based�on�statistics�for�top�150�universities’�data�set)�
Interestingly,�globally�universities�like�Harvard�and�Stanford�are�exceptionally�strong�on�Twitter�and�their�strategies�to�use�the�medium�are�also�very�distinct�
IIT Madras (41.88% retweets)
IIT Bombay 13900+�Fans�
QUiCk FacTsThe�most�followed�Socioversity�and�the�one�with�highest�percentage�of�retweets�on�Twitter�
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google+Emerging�out�of�Google’s�stable,�the�G+��brand�has�built�a�strong�user-base�across�the�globe�just�within�four�years��The�platform�offers�multiple�features�ranging�from�content�sharing�to�
messaging�which�makes�it�a�strong�contender��Indian�universities�have�not�been�able�to�build�good�presence�over�Google+��It�is�expected�that�G+�will�grow�even�bigger�in�coming�years,�hence�
here�lies�an�unexplored�opportunity�to�capitalize�
University of Delhi 220920+ Alumni
University of Mumbai
318000+�Followers
Amity University, Noida
Views 7,505,044
1Anna University
Chennai 9100+�Followers
IIT Bombay 5800+ external
links
IIT Kanpur Among�top�800�websites�of�India�
(Alexa)
a
linkedinLinkedIn�primarily�is�a�professional�networking�website��The�12-year-old�platform�has�been�able�to�attract�students,�working�professionals�as�well�as�organisations�in�a�big�way��It�has�a�new�initiative�for�educational�institutions/universities,�where�pages�are�created�for�them�and�members�can�follow�or�add�them�as�their�alma�mater��Universities�with�higher�student�enrolment�and��active�alumni�base�on�LinkedIn�will�have�an�edge��
webNumber�of�daily�visitors�and�the�average�time�spent�by�them�on�their�site�indicate�the��popularity�and�reach�of�a�website��It�is��the��external�mentions�referring�back�to�the�site��(Links)�that�sum�up�the�credibility��of�a�university��The�national�and�global�website�ranks�from�Alexa�has�also�been�used�as�an�indicator�of�web�presence�and�its�effectiveness�
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where do e sTand
Overall�Popularity�(55)
Overall�Engagement��and�Interaction�(75)
Total�(130)
Harvard�University,�Cambridge�(USA)
Stanford�University,�California�(USA)
University�of�Oregon,�Oregon�(USA)
Louisiana�State�University,�Louisiana�(USA)
Ohio�State�University,Ohio�(USA)
Princeton�University,�New�Jersey�(USA)
Full�Sail�University,�Florida�(USA)
John�Hopkins�University,�Baltimore�(USA)
Duke�University,�North�Carolina�(USA)
Yale�University,�Connecticut�(USA)
Indian�Institute�of�Technology,�Madras�(IND)
Indian�Institute�of�Tech�,�Kharagpur�(IND)
University�of�Delhi,�Delhi�(IND)
Indian�Institute�of�Tech�,�Bombay�(IND)
Amity�University,�Noida�(IND)
Lovely�Professional�University,�Jalandhar�(IND)
Chitkara�University,�Chandigarh�(IND)
Indian�Institute�of�Technology,�Delhi�(IND)
SRM�University,�Chennai�(IND)
Manipal�University,�Manipal�(IND)
To�evaluate�where�Indian�universities�stand�on�global�scale,�we�decided�to�do�a�comparative�analysis�of�World�Top�10�Social�Universities� (Source:� www�studentadvisor�com)� and� our�data�science�team�scored�them�on�Socioversity�scales� from�scratch� (please� note� that� only� the� ranking� list� was� taken� as�reference�and�no�data�points/algorithm�of�the�source�website�were�utilized)�
Inferences:
� No�Indian�university�managed�to�score�above�any�of�the�top�10� International� universities� compared� in� the� Socioversity�ranking�process�
� Harvard�University�(USA)�emerged�as�the�best�in�the�ranking�process�with�97�19�Socio�IQ�Index�whereas,�IIT�Madras�got�30�55�Socio�IQ�Index��(only�31�43%�of�that�of�Harvard�University)�
� International�universities�were�observed�to�be�working�well�on� engagement� and� regularly� sharing� information,� student�life,�creating�viral�campaigns�and�more�importantly�following�different�social�media�strategy�for�different�platforms�which�is�a�strong�take�away�for�the�Indian�universities��
head to head CoMparison
Top10global
indiavs
(overall engagement)
10
20
30
40
50
60
10 20 40 6030 50 70 80
(ove
rall
Popu
larit
y)
Harvard University(46.54, 50.65)
IIT Madras(7.74, 22.81)
� � � � � � � � ������������97�19
� � � � � ������������65�69
� � � � ��������52�78
� � � � �������52�11
� � � � �����50�67
� � � �������������45�72
� � � ���38�15
� � � �36�72
� � � 36�09
� � ���������32�10
� � ������30�55
� � �����29�73
� � ����28�60
� � 25�20
� �������23�02
� � � �������19�77
� � � �������18�98
� � � �������18�24
� � � �������17�63
� � � �������16�86
� � � � � � � ��50�65
� � � � �����������36�16
� � � ����������30�85
� � � �������33�41
� � � �����35�28
� � � ������24�07
� � ���������24�46
� � �����26�31
� � ������23�93
� � ����19�32
� ����������22�81
� � 21�15
� � �������9�46
� ���������13�72
����������13�25
� � �����������46�54
�������������29�53
��������21�93
������18�70
���15�39
��������21�65
���13�69
�10�41
��12�16
��12�78
7�74
8�58
�������19�14
�11�48
�9�77
7�36
4�85
10�31
5�93
7�06
12�41
14�13
7�93
11�7
9�8
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Universities�with�less�than��200�followers�on�Twitter
Universities�with��less�than�500�external��links�on�Web
Universities�with�less�than��1000�followers�on�LinkedIn
Universities�with�less�than��100�followers�on�G+
Universities�with�less�than�5000�likes�
on�Facebook
31.25%
43.84% 61.53%
64.61%
83.07%
To�sum�up,�Internet�in�India�is�still�on�a�growth�trajectory�and�will�emerge�much�stronger�in�a�couple�of�years��Social�media�on�the�other�hand,�has�been�able�to�build�a�high�audience�base�across�the�country��Building�stronger�social�media�presence�with�more�focus�on�engagement�will�surely�help�to�put�Indian�universities�on�the�global�map��
the soCioversitydiGesT
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insights to beCoMe an ideal socioversiTy
There� is� no� doubt� that� digital� is�the� new� big� thing�� Everyone� has�access� to� information� so� it’s� very�important� to� make� it� available� in�the� best� and� easiest� form�� Ensure�you�are�running�faster�every�day��
Stay Social
Don’t� try� to�present�a� fake�bubble�as� it�would�burst�sometime�or�the�other�� Be� real� and� presentable� so�that�you�can�build�a�strong,�positive�brand� value�� Keep� fans� regularly�informed�about�your�achievements�and�victories�
Be genuine and honest
Every� fan/follower� is� unique� and�connects� with� you� for� different�objectives�� Treat� them� as� unique�and�serve�them�well��Every�satisfied�and�happy�follower�is�worth�millions�and�can�act�as�a�source�for�word�of�mouth�advertising!
Treat followers and fans like people, not numbers
One� disadvantage� of� social� media�is� that� negative� feedback� travels�at� far� greater� speeds� than� the�positive��Don’t�avoid�them�if�some�of� your� stakeholders� are� pushing�negative� reviews� or� opinions�� Deal�with� them� by� politely� answering�not�just���the�critic�but��all�the�others��reading�
Never avoid criticism - deal with hyper informed users
In� this� age,� building� expertise� just�over� one� platform� may� not� help��On� social� media,� the� audience� is�scattered� as� per� their� taste� on�multiple� channels�� Be� there� for�them� with� platform-wise� social�media�strategy�
Be the jack of all trades
If� your� stakeholders� (students,�staff,� parents,� partners� etc�)� don’t�appreciate� and� recommend� you,�the� social� pathway� would� be� very�difficult�� Their� mentions,� likes,�retweets�will�create�the�positive�air�for�you�
Create a positive brand
Generating�likes,�fans�and�followers�through� promotion� or� other�means� will� not� be� of� much� help� if�engagement� is� missing�� Interact�with� the� community,� regularly��Deliver�them�value�for� �their�effort�in��following�your�brand�
Engage, Interact, Grow.
Never� hesitate� to� move� to� the�next� new� shiny� thing�� Technology�is� changing� very� fast,� and� many�new� channels� would� emerge,� and�collapse� as� well�� Build� a� presence�across-platforms,� wherever� your�audience�is�
Be ready to adapt
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soUrCesRespective�official�websites�of�multiple�social�platforms
Alexa
ComScore
IAMAI�Reports
Various�tools�like�Likealyzer,�Twitonomy��etc�
www�studentadvisor�com�(For�top�10�global�social�universities)
aboUt careers360We�are�an�educational�technology�company�that�creates�products�and�services�by�analysing�millions�of�data�points��We�offer�insightful�expert�advice,�relevant�content,�advisories�and�information�across�multiple�platforms�that�help�students�decide�better�
We�are�India’s�biggest�education�rating�company�that�rates�over�5000�institutions�in�Engineering,�Management,�Law,�Medical�&�Allied�Sciences�and�more�
We�are�India’s�largest�education�market�place�that�provides�students�the�widest�choice�of�educational�products/services�at�the�best�prices��
We�are�careers360!�INDIA’S�MOST�TRUSTED�CAREER�COUNSELLOR�
www�fb�com/careers360
@careers360
�www�youtube�com/mycareers360���
socioversity@careers360�in
www�careers360�com
�National�exam�helpline��011-40�360�360
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