14
A Career is a Life CAREERS 360 SOCIOVERSITY TOP 25 India’s most exhaustive social media ranking for universities PATHFINDER PUBLISHING PVT. LTD. 6, Panchsheel Shopping Centre, New Delhi - 110017 Ph: 011 4929 1115 Fax: 011 4929 1122 www.careers360.com CAREERS 360 © Careers360

Socioversity - India's most exhaustive social media ranking for universities / by Careers360

Embed Size (px)

Citation preview

2 © Careers360 www.Careers360.com© Careers360 www.Careers360.com

A Career is a Lifecareers360

SocioverSity Top 25

India’s most exhaustive social media ranking for universities

Pathfinder Publishing Pvt. ltd.6, Panchsheel shopping Centre, new delhi - 110017

Ph: 011 4929 1115 fax: 011 4929 1122 www.careers360.com

careers360

© Careers360

Socioversity Report.indd 2-3 08/12/14 12:46 PM

3© Careers360 www.Careers360.com2© Careers360 www.Careers360.com

w

ConTenTsIntroduction����������������������������������������������������������������������������������������������������� 3

Why�Socioversity��������������������������������������������������������������������������������������������� 4

Methodology���������������������������������������������������������������������������������������������������� 6

Socioversity�Top�25�ranking���������������������������������������������������������������������������10

Platform-wise�analysis�����������������������������������������������������������������������������������13

Where�do�Indian�Universities�stand�globally?����������������������������������������������20

Conclusion�and�the�way�forward������������������������������������������������������������������ 22

Project Editors:�Anupam�Sinha,�Saurabh�Pareek

Data Research:�Prabir�Mohanty

Art and Design:�Pushkar�Singh�Negi

Copyright�©�Pathfinder�Publishing�Pvt��Ltd�,�New�Delhi

All�Rights�Reserved

No�part�of�this�book�may�be�reproduced,�stored�in�a�retrieval�system�or�transmitted�in�any�form�or�means�electronic,�mechanical,�photocopying,�recording��or�otherwise,�without�prior�permission�of�Pathfinder�Publishing�Pvt��Ltd��Printed�and�published�by�Maheshwer�Peri�on�behalf�of�Pathfinder�Publishing�Private�Limited���Editor:�B�Mahesh�Sarma�Printed�at:�GH�Prints�Pvt��Ltd�,��A-256,�Okhla�Industrial�Area,�Phase-1,�New�Delhi-110020�&��published�from:��6,�Panchsheel�Shopping�Centre,�New�Delhi–110017�

Research,�faculty�quality,�infrastructure,�patents�and�publications�have�been�traditional�parameters�one�uses�to�evaluate�a�university’s�performance��But�in�the�

digital�age,�what�also�matters�is�the�communication�of�these�achievements�and�credentials�in�Twitter’s�140�characters,�or�less��In�mediums�like�Facebook�and�Twitter�

interactions�and�feedbacks�are�instant�and�real-time��

In�such�a�world,�social�media�has�emerged�as�a�powerful�medium�for�the�stakeholders�in�creation,�assessment�and�enhancement�of��brand�value�and�

consequently,�its�influence���

���Socioversity�is��a�pioneering�attempt�by�Careers360�to�signify�those�universities�that�have�been�most�effective�in�harnessing�the�power�of�this�new�medium��The�

resultant�list�is�eclectic�and�exciting���

For�any�queries,�feel�free�to�write�to�us�at�socioversity@careers360�in�

Visit�us�on�www�socioversity�careers360�com�for�detailed�report�and�insights��or�scan�this�QR�Code�with�your�smartphone�now!��

Universities @ social media

2© Careers360 www.Careers360.com

Socioversity Report.indd 2-3 08/12/14 12:46 PM

5© Careers360 www.Careers360.com4© Careers360 www.Careers360.com

Global Internet-user statistics currently stand just over the 3 billion mark with more than 2 billion social media accounts.

world on inTerneT

20142011

CHINA USA INDIA

243279

641

CHINA USA INDIA

120

245

480

India saw a huge growth in the number of Internet users and Internet penetration crossed 19%. It is estimated to cross 300 Mn by the end of 2014 or early 2015.

The rise of social media and e-commerce was at a very fast clip. Also, the reach of broadband and Internet mobile aided the pace.

BIllIoN+ USerS

world

3.01MIllIoN+ USerS

india

243

Indian web users visit social networking sites86%india

on inTerneT

India�is�a�young�nation,�and�as�the�data�shows,�has�the�fastest�growing�Internet-using�population�in�the�world��The�exciting�fact�is,�9�out�of�10�Internet�users�are�very�active�on�the�social�media��

It�is�imperative�that�Indian�universities�realize�the�importance�of�online�presence�in�the�digital�age��Socioversity�Top�25�is�about�qualitative�rather�than�quantitative�measurement�and�analysis�of�social�media,�that�is,�followers,�likes�and�registrations�are�not�key�if�they�are�not�matching�with�the�engagement�level��

From�Facebook�to�Google+�we�have�used�it�all��Sliced�into�20�sub-parameters,�and�over�1�lakh�data� points� this� is� the� most� comprehensive� analysis� of� presence� and� impact� of� universities�across�social�media�platforms��Read�the�methodology�page�to�know�more�

Based� on� the� aggregate� scores� obtained� for� popularity� and� engagement� we� have� created�a� composite� index� that� measures� the� overall� social� media� impact� of� an� institution,� and� have���named�� it�‘The�Socio�IQ�Index’��The�data�utilized�in�this�exercise�was�gathered�during�Sep-Oct�2014��We�carried�out�the�exercise�for�743�universities�and�just�about�150�were�very�socially�active��Subsequent�to�the��analysis�we�present�the��Top�25�Socioversities�of�India��

why socioversiTy?

Facebook Google+

28.77 million

52 million

74.55 million

112 million

linkedinTwitter

15-24 25-34 35-44 45-54 55+

36%39%

16%6% 3%

(In

year

s)

(Internet-user statistics)

india: internet Users’ age distributiononline population in India is significantly younger than the other countries with 75% under the age of 35.

top 3top 3

Socioversity Report.indd 4-5 08/12/14 12:46 PM

7© Careers360 www.Careers360.com6© Careers360 www.Careers360.com

Method-oloGyWe�began�by�collecting�data�for�over�nine�platforms�and�finally�zeroed�in�on�the�five�mentioned�below�� For� each�platform,�we� �had� identified� sub-parameters� (explained� alongside)��The�data�was� gathered� from� official� pages,� or� the� most� engaging� pages/accounts� available�� The� core�data�was�assembled�directly�from�the�platform�and�further�validated�by�data�from�social�media�measurement�tools�available�

Given�below�is�a�graphic�representation�of�the�platforms�selected,�their�respective�weightages�and�the�sub-parameters�measured�in�detail�

50 40 15 1015

Face

book

Twitt

er

link

edin

G+

Web

A total of 5 parameters are used in the mentioned ratio which includes Facebook, Twitter, linkedIn, G+ and performance over web. They are further subdivided into specific parameters.

social Media platform Weightage

(Soc

io IQ

Inde

x po

ints

)

(out of 130)

Parameters

Average Fan activity per post

engagement rate

Talking about

Posts per week

Check-ins

Fans

80%

2

0%

Parameters

Percent retweeted by followers

Percent Tweets Favorited

own tweets per month

Followers

Followers to Following ratio

75%

25

%

Parameters

Daily time spent per visitor

Daily page views per visitor

external links

India rank

Global rank

34%

6

6%

Parameters

Followers

Views

100%

Parameters

Followers

Alumni Score

100%

Reach & PopularityEngagement & Interaction

7© Careers360 www.Careers360.com6© Careers360 www.Careers360.com

Socioversity Report.indd 6-7 08/12/14 12:46 PM

9© Careers360 www.Careers360.com8© Careers360 www.Careers360.com

Socioversity�Top�25�has�taken�all�steps�to�eliminate�the�players�who�have�built�likes/followers�through�paid�campaigns�but�lack�engagement�and�interaction�with� the� community� and� ensured� only� the� best� performing� are� featured��in�the�list��

The� report� is� of� high� importance� for� the� Directors,� CXOs,� Brand� &�Communications� teams,� Marketing� teams� and� members� of� the� Indian�educational� community� who� are� curious� to� understand� and� analyze� the�current�state�and�take�inferences�and�conclusions�out�of�the�report�to�build�multi-platform�positive�Socio�IQ�Index��At�the�end�of�the�report,�you�can�find�the�social�media�strategies�and�feedback�to�build�strong�engaging�social�media�presence�for�your�university!��

notesThere�are�multiple�ways�to�measure�and�analyze�the�data�and�Socioversity�Data�Science�team�has�ensured�that�the�best�of�the�methods�and�algorithms�are�used�for�data�processing��There�are�certain�assumptions�taken�into�consideration�and�a�few�limitations�to�the�ranking�

�����Older� universities� and� ones� with� higher� enrolment� numbers� (Mumbai� University,� Delhi�University)�may�have�higher�visibility�and�alumni�base�compared�to�others�(Eg:�IISc�Bangalore�with� fewer� intake� or� newer� universities)� thus� effecting� the� overall� statistics� in� such� cases��(scaling�and�adjustments�have�been�applied�to�limit�the�extreme�effects�for�such�outliers)�

�����Socioversity�has�weighted�engagement�as�a�key�indicator��If�a�university�has�1�million�followers�but� engaging� only� 1000,� the� overall� performance� will� dip� whereas� a� university� with� 2000�followers�engaging�1000�will�be�rated�higher�

�����Below�are�the�boundary�conditions�applicable��Universities�not�fulfilling�the�criteria�have�been�removed�from�the�overall�ranking�process�

����� ���If�a�university�obtained�60%�or�more�of�its�total�score��from�a�single��channel�(however,�such�universities�have�been��ranked��as�a�part�of�the�respective�channels)�

����� ���The�university�that��did�not�have�a�minimum�of�5%�of�its�total�score�on�Facebook�and�Twitter���

�����A�minimum�benchmark�of�5000�likes�on�FB�&�200�followers�on�Twitter�has�been�set��Scores�of�universities�below�the�benchmark�have�been�scaled�down�to�reflect�the�same�

*LinkedIn�and�G+�are�kept�as�exception�with�no�boundary�limits�considering�lower�presence�

Channel-wise WeiGhTaGeFor�Socioversity�Top�25,�the�attributes�which�have�contributed�are:�

Reach�and�Popularity:�Being�well-liked,�followed�and�building�a�higher�number�of�audience�base�for�the�brand’s�social�media�pages/accounts�

Engagement�and�Interaction:�Engaging�the�audience�in�regular�discussions,�providing�relevant�information,�talking�about,�mentions�and�regularly�committed�to�building�a�positive�brand�value��

For�measurement�of�the�above�attributes,�data�for�multiple�sub-parameters�were�collected�over�all�major�social�media�channels�to�define�an�exhaustive�matrix�of�data�points�and�Socio�IQ�Index�is�assigned�using�algorithms��

Understanding the WeiGhTs assiGnedFacebook� has� been� given� highest� weight� points� (50)� followed� by� Twitter� (40)�� Observing�Facebook�as�a�platform�has�strongest�presence�out�of�all�others,�it�stood�as�our�top�choice�for�highest�weighted�social�media�platform�

Ever�since�Twitter�(40)�came�into�existence,�sharing�of�information�and�details�in�shortest�and�concise�way�got�a�boost��The�platform�has�attracted�considerable�number�of�universities�and�communities�

LinkedIn�(15),�one�of�the�finest�platforms�right�now�for�professional�networking,�has�been�given�considerably�lower�weightage��The�reason�is�that�the�university�pages�are�LinkedIn’s�own�effort�to�connect�its�users�with�the�educational�institutions�with�least�involvement�of�the�universities�concerned�

The�youngest�in�the�family,�Google+�(10),�with�nearly�4�years�of�existence,�has�been�able�to�build�traction�for�the�target�community,�though�Indian�universities�have�not�been�able�to�capitalize�a�lot�on�this�platform��

Web� (15)� denotes� overall� presence� of� the� university� comprising� its� official� website� and� user�experience�along�with�external�linking�and�recommendations��

YouTube,�Instagram,�Flickr,�Pinterest,�Academia�etc��have�not�been�considered�for�Socioversity�Top�25,�in�view�of�the�lower�presence�of�Indian�educational�institutions�on�them�

Socioversity Report.indd 8-9 08/12/14 12:46 PM

11© Careers360 www.Careers360.com10© Careers360 www.Careers360.com

Overall�Popularity�(55)

Overall�Engagement�and�Interaction�(75)

Total�Socio�IQ�Index�(130)

Indian�Institute�of�Technology,�Kharagpur�

Indian�Institute�of�Technology,�Bombay

Indian�Institute�of�Technology,�Madras

Amity�University,�Noida

University�of�Delhi,�Delhi

Lovely�Professional�University,�Jalandhar

Anna�University,�Chennai

Manipal�University,�Manipal

SRM�University,�Chennai�

VIT�University,�Vellore

Chandigarh�University,�Chandigarh

Indian�Institute�of�Technology,�Delhi

Birla�Institute�of�Technology�and�Science,�Pilani�

Christ�University,�Bangalore

Karunya�University,�Coimbatore

Chitkara�University,�Chandigarh

Sharda�University,�Greater�Noida

Indian�Institute�of�Technology,�Kanpur

University�of�Pune,�Pune

Kalinga�Insitute�of�Industrial�Technology,�Bhubaneswar

University�of�Petroleum�and�Energy�Studies,�Dehradun

University�of�Hyderabad,�Hyderabad

Amrita�Vishwa�Vidyapeetham�University,�Coimbatore

Banaras�Hindu�University,�Varanasi

Manav�Rachna�International�University,�Faridabad

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

15.

16.

17.

18.

19.

20.

21.

22.

23.

24.

25.

soCioversity Top 25 rankinG

�� � ������17�18

� � � � ���������30�89

� � �����16�03

� � ��������18�05

� � � ��24�58

� ��������11�94

� � � ���25�57

��������10�80

� ���������11�68

� � 13�12

���7�01

� � ��������19�51

� � �����16�56

� � ��14�55

� ����9�65

�����8�19

����7�89

� � �����17�55

�� � �������18�27

��6�70

������8�96

����7�61

��7�58

���������9�90

6�13

� � � � � � � � � 43�40

� � � � � � � � � � � 29�12

� � � � � � � � ����39�15

� � � � � � � � 33�52

� � � � � � � � 19�25

� � � � � � 29�22

� � � � � � � ���10�44

� � � � � 24�30

� � � � � 22�81

� � � � � ��19�79

� � � � 25�13

� � � � � ����������11�47

� � � � ���������������12�87

� � � � ��������13�32

� � � �����������17�49

� � � �������18�12

� � � �����17�35

� � � � ��������7�23

� � � � �������4�93

� � � �����15�94

� � � �����11�46

� � 12�18

� � 10�56

� � ��7�67

� � 10�82

� � � � � � � � � � � � � �60�58

� � � � � � � � � � � � �������������60�01

� � � � � � � � � � � ���������55�18

� � � � � � � � � � ���������51�57

� � � � � � � � ��������43�83

� � � � � � � ������������41�16

� � � � � � �������36�01

� � � � � � ���35�10

� � � � � � �34�49

� � � � � ��������32�91

� � � � � �����32�14

� � � � � �30�98

� � � � ���������29�43

� � � � ���27�87

� � � � 27�14

� � � �����������26�31

� � � �������25�24

� � � ������24�78

� � � 23�2

� � �����������22�64

� � ���20�42

� � �19�79

� �����18�14

������17�57

����16�95

Socioversity Report.indd 10-11 08/12/14 12:46 PM

13© Careers360 www.Careers360.com12© Careers360 www.Careers360.com

india’s top 5 socioversiTies

Indian Institute of Technology, Kharagpur

1

India’s�first�and�oldest�IIT�tops�the�chart��in�Socioversity��

ranking��The�university�has�consistent�performance�

across�platforms�and�emerges�to�be�India’s�best�Socioversity�

Indian Institute of Technology, Bombay

2

With�exceptional�Twitter�presence�and�good�

performance�over�the�rest,�IIT�Bombay�-�one�of�the�country’s�

most�sought�after�college�is�India’s�No��2�Socioversity��

platforM-wise analysis

In�the�creation�of�Socioversity�Top�25,�we�have�ensured�that�all�the�universities�get�recognition�for�the�efforts�they�have�put�in�and�managed�to�become�one�of�

India’s�top�Socioversities��

The�focus�of�the�ranking�has�been�on�one�key�scale�:�How�good�the�university�is�in�building�and�engaging�their�community�effectively�and�consistently��The�social�media�performance�is�already�building�up�as�a�key�parameter�for�the�brand�value�across�businesses�globally�and�will�be�important�even�in�the�future��The�ranking�

will�enlighten�the�way�ahead�for�Socioversities�in�India��

The�detailed�platform-wise�analysis�will�focus�on�listing�out�which�platforms�emerge�as�the�favourites�and�in�which�areas�the�digital�and�social�media�literacy�

rate�of�an�Indian�university�is�the�lowest��

3Indian Institute of

Technology, Madras

The�institute�has�well�distributed�presence�over�various�platforms�and�the�

brand�value�had�surely�given�a�push�to�its�social�following��

4Amity University,

Noida

The�only�private�university�making�it�to�top�5���Amity’s�

strong�areas�are�good�Facebook�and�Twitter�

presence,�but�average�LinkedIn�Socio�IQ�Index�

5University of Delhi,

Delhi

With�good�performance�on�Facebook�and�strong�alumni�presence�over�LinkedIn,�DU�

needs�to�work�on�twitter�and�Google+�to�become�Ideal�

Socioversity�

Socioversity Report.indd 12-13 08/12/14 12:46 PM

15© Careers360 www.Careers360.com14© Careers360 www.Careers360.com

faCeBook

4�511

Rank Name of institution Total score (50)

26�390

23�918

23�258

20�707

18�124

16�208

14�020

13�272

12�246

11�474

10�765

10�304

8�817

8�533

8�514

7�620

7�032

6�961

6�883

6�743

6�047

5�893

5�498

4�866

Indian�Institute�of�Science,�Bangalore

Indian�Institute�of�Technology,�Kharagpur

Lovely�Professional�University,�Jalandhar

Amity�University,�Noida

Panjab�University,�Chandigarh

University�of�Delhi,�Delhi

Chandigarh�University,�Chandigarh

Indian�Institute�of�Technology,�Madras

Kalinga�Insitute�of�Industrial�Technology,�Bhubaneswar

Karunya�University,�Coimbatore

Chitkara�University,�Chandigarh

Indian�Institute�of�Technology,�Delhi

Indian�Institute�of�Technology,�Bombay

VIT�University,�Vellore

University�of�Hyderabad,�Hyderabad

SRM�University,�Chennai�

Indian�Institute�of�Technology,�Guwahati

Manav�Rachna�International�University,�Faridabad

Anna�University,�Chennai

Indian�Institute�of�Technology,�Kanpur

Birla�Institute�of�Technology�and�Science,�Pilani�

GLA�University,�Mathura

University�of�Petroleum�and�Energy�Studies,�Dehradun

Jawaharlal�Nehru�University,�New�Delhi

Manipal�University,�Manipal

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

15.

16.

17.

18.

19.

20.

21.

22.

23.

24.

25.

% distribUtion of Universities over likes on FaceBookFacebook�attracts�huge�segment�of�Indian�Internet�users�and�Indian�universities�have�built�substantial�presence�on�this�platform��The�graph�below�groups�universities�in�terms�of�their�����‘Following’�(Likes)�on�Facebook�(based�on�statistics�for�top�150�universities’�data�set)�

QUiCk FacTsThe�most�liked�Socioversity�and�the�one�attracting�the�most�number�of�Check-Ins�on�Facebook�

5.46%

7.03%

18.75%

17.96%

14.84%

10.93%

6.25%

6.25%

12.5%

200001+

100001 to 200000

50001 to 100000

25001 to 50000

10001 to 25000

5001 to 10000

2000 to 5000

1000 to 2000

0 to 1000

IIT Bombay, IIT Kanpur and BITS Pilani

Highest Check-InsAmity

University, Noida��1,720,000+�Likes

Socioversity Report.indd 14-15 08/12/14 12:46 PM

17© Careers360 www.Careers360.com16© Careers360 www.Careers360.com

32�417

26�166

22�644

19�941

17�621

16�693

8�635

8�033

8�018

7�786

7�672

6�782

6�717

6�669

5�765

5�759

4�978

4�951

4�629

4�597

12�697

12�586

10�806

9�509

9�358

twitTerRank Name of institution Total score (50)

Indian�Institute�of�Technology,�Bombay

Indian�Institute�of�Technology,�Madras

Indian�Institute�of�Technology,�Kharagpur

Manipal�University,�Manipal

Amity�University,�Noida

SRM�University,�Chennai�

Sharda�University,�Greater�Noida

VIT�University,�Vellore

Chaudhary�Charan�Singh�University,�Meerut

Birla�Institute�of�Technology�and�Science,�Pilani�

Lovely�Professional�University,�Jalandhar

Chandigarh�University,�Chandigarh

Karunya�University,�Coimbatore

TERI�University,�New�Delhi

Christ�University,�Bangalore

Indian�School�of�Mines,�Dhanbad

Amrita�Vishwa�Vidyapeetham�University,�Coimbatore

ITM�University,�Gurgaon

University�of�Petroleum�and�Energy�Studies,�Dehradun

Vel�Tech�Dr�Rangrajan�Dr�Sakunthala�Tech��Uni�,�Chennai

NIIT�University,�Neemrana

University�of�Delhi,�Delhi

Chitkara�University,�Chandigarh

Banaras�Hindu�University,�Varanasi

University�of�Hyderabad,�Hyderabad

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

15.

16.

17.

18.

19.

20.

21.

22.

23.

24.

25.

61.53%

5001+

1001 to 5000

501 to 1000

201 to 500

0 to 200

16.15%

8.46%

11.53%

2.30%

% distribUtion of Universities over FolloWers on TWiTTerThe�140�character�limit�platform�has�not�emerged�as�a�strong�area�for�Indian�universities��With�approximately�78%�of�Indian�universities�having�less�than�500�followers,�there�is�a�lot�of�understanding�needed�to�utilize�Twitter�and�build�a�viable�social�media�strategy�for�the�same�(based�on�statistics�for�top�150�universities’�data�set)�

Interestingly,�globally�universities�like�Harvard�and�Stanford�are�exceptionally�strong�on�Twitter�and�their�strategies�to�use�the�medium�are�also�very�distinct�

IIT Madras (41.88% retweets)

IIT Bombay 13900+�Fans�

QUiCk FacTsThe�most�followed�Socioversity�and�the�one�with�highest�percentage�of�retweets�on�Twitter�

Socioversity Report.indd 16-17 08/12/14 12:46 PM

19© Careers360 www.Careers360.com18© Careers360 www.Careers360.com

google+Emerging�out�of�Google’s�stable,�the�G+��brand�has�built�a�strong�user-base�across�the�globe�just�within�four�years��The�platform�offers�multiple�features�ranging�from�content�sharing�to�

messaging�which�makes�it�a�strong�contender��Indian�universities�have�not�been�able�to�build�good�presence�over�Google+��It�is�expected�that�G+�will�grow�even�bigger�in�coming�years,�hence�

here�lies�an�unexplored�opportunity�to�capitalize�

University of Delhi 220920+ Alumni

University of Mumbai

318000+�Followers

Amity University, Noida

Views 7,505,044

1Anna University

Chennai 9100+�Followers

IIT Bombay 5800+ external

links

IIT Kanpur Among�top�800�websites�of�India�

(Alexa)

a

linkedinLinkedIn�primarily�is�a�professional�networking�website��The�12-year-old�platform�has�been�able�to�attract�students,�working�professionals�as�well�as�organisations�in�a�big�way��It�has�a�new�initiative�for�educational�institutions/universities,�where�pages�are�created�for�them�and�members�can�follow�or�add�them�as�their�alma�mater��Universities�with�higher�student�enrolment�and��active�alumni�base�on�LinkedIn�will�have�an�edge��

webNumber�of�daily�visitors�and�the�average�time�spent�by�them�on�their�site�indicate�the��popularity�and�reach�of�a�website��It�is��the��external�mentions�referring�back�to�the�site��(Links)�that�sum�up�the�credibility��of�a�university��The�national�and�global�website�ranks�from�Alexa�has�also�been�used�as�an�indicator�of�web�presence�and�its�effectiveness�

Socioversity Report.indd 18-19 08/12/14 12:46 PM

21 www.Careers360.com20© Careers360 www.Careers360.com

where do e sTand

Overall�Popularity�(55)

Overall�Engagement��and�Interaction�(75)

Total�(130)

Harvard�University,�Cambridge�(USA)

Stanford�University,�California�(USA)

University�of�Oregon,�Oregon�(USA)

Louisiana�State�University,�Louisiana�(USA)

Ohio�State�University,Ohio�(USA)

Princeton�University,�New�Jersey�(USA)

Full�Sail�University,�Florida�(USA)

John�Hopkins�University,�Baltimore�(USA)

Duke�University,�North�Carolina�(USA)

Yale�University,�Connecticut�(USA)

Indian�Institute�of�Technology,�Madras�(IND)

Indian�Institute�of�Tech�,�Kharagpur�(IND)

University�of�Delhi,�Delhi�(IND)

Indian�Institute�of�Tech�,�Bombay�(IND)

Amity�University,�Noida�(IND)

Lovely�Professional�University,�Jalandhar�(IND)

Chitkara�University,�Chandigarh�(IND)

Indian�Institute�of�Technology,�Delhi�(IND)

SRM�University,�Chennai�(IND)

Manipal�University,�Manipal�(IND)

To�evaluate�where�Indian�universities�stand�on�global�scale,�we�decided�to�do�a�comparative�analysis�of�World�Top�10�Social�Universities� (Source:� www�studentadvisor�com)� and� our�data�science�team�scored�them�on�Socioversity�scales� from�scratch� (please� note� that� only� the� ranking� list� was� taken� as�reference�and�no�data�points/algorithm�of�the�source�website�were�utilized)�

Inferences:

� No�Indian�university�managed�to�score�above�any�of�the�top�10� International� universities� compared� in� the� Socioversity�ranking�process�

� Harvard�University�(USA)�emerged�as�the�best�in�the�ranking�process�with�97�19�Socio�IQ�Index�whereas,�IIT�Madras�got�30�55�Socio�IQ�Index��(only�31�43%�of�that�of�Harvard�University)�

� International�universities�were�observed�to�be�working�well�on� engagement� and� regularly� sharing� information,� student�life,�creating�viral�campaigns�and�more�importantly�following�different�social�media�strategy�for�different�platforms�which�is�a�strong�take�away�for�the�Indian�universities��

head to head CoMparison

Top10global

indiavs

(overall engagement)

10

20

30

40

50

60

10 20 40 6030 50 70 80

(ove

rall

Popu

larit

y)

Harvard University(46.54, 50.65)

IIT Madras(7.74, 22.81)

� � � � � � � � ������������97�19

� � � � � ������������65�69

� � � � ��������52�78

� � � � �������52�11

� � � � �����50�67

� � � �������������45�72

� � � ���38�15

� � � �36�72

� � � 36�09

� � ���������32�10

� � ������30�55

� � �����29�73

� � ����28�60

� � 25�20

� �������23�02

� � � �������19�77

� � � �������18�98

� � � �������18�24

� � � �������17�63

� � � �������16�86

� � � � � � � ��50�65

� � � � �����������36�16

� � � ����������30�85

� � � �������33�41

� � � �����35�28

� � � ������24�07

� � ���������24�46

� � �����26�31

� � ������23�93

� � ����19�32

� ����������22�81

� � 21�15

� � �������9�46

� ���������13�72

����������13�25

� � �����������46�54

�������������29�53

��������21�93

������18�70

���15�39

��������21�65

���13�69

�10�41

��12�16

��12�78

7�74

8�58

�������19�14

�11�48

�9�77

7�36

4�85

10�31

5�93

7�06

12�41

14�13

7�93

11�7

9�8

21© Careers360 www.Careers360.com

Socioversity Report.indd 20-21 08/12/14 12:46 PM

23© Careers360 www.Careers360.com22© Careers360 www.Careers360.com

Universities�with�less�than��200�followers�on�Twitter

Universities�with��less�than�500�external��links�on�Web

Universities�with�less�than��1000�followers�on�LinkedIn

Universities�with�less�than��100�followers�on�G+

Universities�with�less�than�5000�likes�

on�Facebook

31.25%

43.84% 61.53%

64.61%

83.07%

To�sum�up,�Internet�in�India�is�still�on�a�growth�trajectory�and�will�emerge�much�stronger�in�a�couple�of�years��Social�media�on�the�other�hand,�has�been�able�to�build�a�high�audience�base�across�the�country��Building�stronger�social�media�presence�with�more�focus�on�engagement�will�surely�help�to�put�Indian�universities�on�the�global�map��

the soCioversitydiGesT

23© Careers360 www.Careers360.com22© Careers360 www.Careers360.com

Socioversity Report.indd 22-23 08/12/14 12:46 PM

25© Careers360 www.Careers360.com24© Careers360 www.Careers360.com

insights to beCoMe an ideal socioversiTy

There� is� no� doubt� that� digital� is�the� new� big� thing�� Everyone� has�access� to� information� so� it’s� very�important� to� make� it� available� in�the� best� and� easiest� form�� Ensure�you�are�running�faster�every�day��

Stay Social

Don’t� try� to�present�a� fake�bubble�as� it�would�burst�sometime�or�the�other�� Be� real� and� presentable� so�that�you�can�build�a�strong,�positive�brand� value�� Keep� fans� regularly�informed�about�your�achievements�and�victories�

Be genuine and honest

Every� fan/follower� is� unique� and�connects� with� you� for� different�objectives�� Treat� them� as� unique�and�serve�them�well��Every�satisfied�and�happy�follower�is�worth�millions�and�can�act�as�a�source�for�word�of�mouth�advertising!

Treat followers and fans like people, not numbers

One� disadvantage� of� social� media�is� that� negative� feedback� travels�at� far� greater� speeds� than� the�positive��Don’t�avoid�them�if�some�of� your� stakeholders� are� pushing�negative� reviews� or� opinions�� Deal�with� them� by� politely� answering�not�just���the�critic�but��all�the�others��reading�

Never avoid criticism - deal with hyper informed users

In� this� age,� building� expertise� just�over� one� platform� may� not� help��On� social� media,� the� audience� is�scattered� as� per� their� taste� on�multiple� channels�� Be� there� for�them� with� platform-wise� social�media�strategy�

Be the jack of all trades

If� your� stakeholders� (students,�staff,� parents,� partners� etc�)� don’t�appreciate� and� recommend� you,�the� social� pathway� would� be� very�difficult�� Their� mentions,� likes,�retweets�will�create�the�positive�air�for�you�

Create a positive brand

Generating�likes,�fans�and�followers�through� promotion� or� other�means� will� not� be� of� much� help� if�engagement� is� missing�� Interact�with� the� community,� regularly��Deliver�them�value�for� �their�effort�in��following�your�brand�

Engage, Interact, Grow.

Never� hesitate� to� move� to� the�next� new� shiny� thing�� Technology�is� changing� very� fast,� and� many�new� channels� would� emerge,� and�collapse� as� well�� Build� a� presence�across-platforms,� wherever� your�audience�is�

Be ready to adapt

25© Careers360 www.Careers360.com24© Careers360 www.Careers360.com

Socioversity Report.indd 24-25 08/12/14 12:46 PM

27© Careers360 www.Careers360.com26© Careers360 www.Careers360.com

soUrCesRespective�official�websites�of�multiple�social�platforms

Alexa

ComScore

IAMAI�Reports

Various�tools�like�Likealyzer,�Twitonomy��etc�

www�studentadvisor�com�(For�top�10�global�social�universities)

aboUt careers360We�are�an�educational�technology�company�that�creates�products�and�services�by�analysing�millions�of�data�points��We�offer�insightful�expert�advice,�relevant�content,�advisories�and�information�across�multiple�platforms�that�help�students�decide�better�

We�are�India’s�biggest�education�rating�company�that�rates�over�5000�institutions�in�Engineering,�Management,�Law,�Medical�&�Allied�Sciences�and�more�

We�are�India’s�largest�education�market�place�that�provides�students�the�widest�choice�of�educational�products/services�at�the�best�prices��

We�are�careers360!�INDIA’S�MOST�TRUSTED�CAREER�COUNSELLOR�

www�fb�com/careers360

@careers360

�www�youtube�com/mycareers360���

socioversity@careers360�in

www�careers360�com

�National�exam�helpline��011-40�360�360

Socioversity Report.indd 26-27 08/12/14 12:46 PM