Muhammad Toufique

6776-Fms/Mba/F14

Apple Brief

Opinion

According to my point of view apple has its strategy but it could not sustain for long term but it has no positioning in the world wide market. In the initial stage it has no way to run its business in the market because it was contracting with other companies to make operating system but it failed.

Reasons

It has changed its CEO’s in the past and every one of them could apply its own strategy. It had increased product line. It made a contract to make its operating system. Lack of invention in its products.

Problem statement

With the passage of time the apple making its products slim more and more instead of anything more. So this innovation in every smart phones that made by apple first it is copied by other companies it should focus on positioning by inventing its products in this way it can beat its competitors and sustain its business for long term in the market.

Defense

The apple has a strategy but it cannot sustain it because if we look in past, there was every CEO had changed the spending on R & D and also increased product line you can see this. It made a contract for making OS with other companies but at the end it failed in this contract it had to break the contract that’s all due to the lack of strategy. It has no positioning in the market because Samsung blasts on apple by copying apple’s smart phones. It has a big threat from Samsung in making smart phones it can beat others and make a unique image in the customer’s mind by creating unique products

After Steve Jobs the apple would face a lot of problems but after a long struggle it would sustain in the market. The apple should focus its uniqueness and creating less costly products. It should target the all classes in this way it can capture the market share worldwide.