DEPARTMENT OF HEALTH CARE ADMINISTRATIONCOLLEGE OF HEALTH AND HUMAN SERVICES

CALIFORNIA STATE UNIVERSITY, LONG BEACHFall 2018

HCA 353 01- Marketing For Health Services Organizations

Instructor: Linda Martinez, Ph.D.E-mail: linda.martinez@csulb.eduOffice Hours: Tuesdays 6:50 am to 7:50 am; Tuesdays 9:20 am to 11:00 am; Tuesdays 5:15 pm to 6:45 pm; Wednesdays 5:15 pm to 6.:45 pm; By appointment Monday, Tuesday or Wednesday – Text me anytime; Call if you need a quick answerOffice Location SPA 027 (basement)Cell Phone: 254-493-8666

Course: 4690Class Hours: Tuesday/Thursday 8:00 to 9:15 a.m. Class Room: HHS1 205Additional Contact Information:HCA Program Administrative Coordinator: Deby McGill, dmcgill@csulb.eduTel. 562/985-5694; fax 562/985-5886

Required: Berkowitz, E. N. (2017). Essentials of health care marketing

(4th ed.). Sudbury, MA: Jones & Bartlett.

Bookstore has a package including the book and Navigate 2. This is a new book, so is not available used. If you rent the book, the Navigate 2 is almost as much as purchasing the package.

CSULB Bookstore options

BERKOWITZ / ESS OF HEALTH CARE MKTG (TEXT + SCENARIOS), ISBN 9781284170955, $108.10

*BERKOWITZ / ESS OF HEALTH CARE MKTG SCENARIOS+EBOOK ACCESSCODES (DIGITAL), ISBN 9781284170948, $58.20

Required: Navigate 2 for health care marketing. (2014). Available

online. Sudbury, MA: Jones & Bartlett.

(Must purchase code from CSULB bookstore,)

Other Requirements: E-mail address and Internet access to use the online BeachBoard course software system the Navigate 2. If you have trouble with registration, contact the CSULB Technology Help Desk by phone at 562-985-4959 via e-mail at helpdesk@csulb.edu or in-person at the North Campus Center.

Recommended:

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American Psychological Association. (2010). Publication manual of the American Psychological

Association (6th ed.). Washington, DC: Author.

Tuten, T. L. & Solomon, M. R. (2015). Social media marketing (2nd ed.). Thousand Oaks, CA: Sage.

Thielst, C. B. (2013). Social media in health care: Connect, communicate, collaborate (2nd ed.). Chicago:

Health Administration Press.

Course Description: Prerequisites: Open to Health Care Administration majors only and a grade of "C" or better in ECON 101 or ECON 300. Prerequisite/Co-requisite: HCA 300.Development of marketing strategies and analyses in a health care setting. Design of services to include pricing, communication, distribution channels, and client motivation and services. Letter grade only (A-F).

Course Outcomes, Competencies and Assessments. The Health Care Administration Department has adopted a competency-based curriculum, based on the American College of Health Care Executives (ACHE) Competencies Assessment Tool and the Healthcare Leadership Alliance (HLA) Competency Directory. This course is designed to develop competencies in the business skills and knowledge - strategic planning and marketing (BSK-SPM). The chart below describes course outcomes and how they will be met and measured.

Learning Objective Domain Competency Activity (A1), Assignment (A2) or Assessment (A3)

Demonstrate an understanding of the fundamental principles of strategic planning and marketing applied to service industries generally and healthcare organizations in particular.

5DBSK-SPM

Strategic planning processes development and implementation

A1- In-class exercises; A2 - Strategic marketing plan & presentation; A3- exams

Investigate customer characteristics, distribution channels, and competitors in a healthcare market service area

5DBSK-SPM

Marketing plan development

A2-Strategic marketing plan

Create a marketing communication piece promoting a healthcare product or service

5DBSK-SPM

Marketing principles and tools

A2-marketing communication product

Identify and appreciate the role of key stakeholders for healthcare marketing activities

5DBSK-SPM

Marketing principles and tools

A2-Strategic marketing plan, A3-exams

METHODS OF INSTRUCTION: Class lecture Small group problem-solving activities Informal peer content critique/feedback Informal and formal critique/feedback by the instructor Readings from class texts, class notes/material, and from additional sources Individual field and research activities/case report

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ATTENDANCE: Regular preparation, attendance, and participation are necessary to maximize your benefits from this class. In-class exercises, some of which will be done in groups, will be completed during the class meetings. All students are expected to be prepared for class by having read the assigned material, completed the homework assignments, and to participate in class discussions. Poor attendance will decrease your class grade.

Evaluation

Your grade will be based on the following criteria:

Profile with Picture 15 1.5%Linked-In 20 2.0%Kelly McDonald Video 24 2.4%Cross Cultural Healthcare Quiz 10 1.0%APA Quiz 18 1.8%Attendance/Ice Activity 18 @ 1 Points each 18 1.8%Quizzes over Weekly Readings 14 @ 10 points each 140 14.0%Navigate 2 Activities Navigate 2 Evaluation Activities 4 @ 30 points each – 120 points Quizzes over Navigate 2 4 @ 10 points each – 40 points

160 16.0%

Healthcare Advertisement Paper 65 6.5%Group Activity – Social Media Presentation – 50 points Handout to class – 30 points

80 8.0%

Group Project Proposal – 100 points Develop an APA formatted PowerPoint of the proposal (PowerPoint Presentation) – 50 points Present the PowerPoint Presentation in class – 50 points Sketch (Computer sketch) for a BillBoard/Magazine ad – 25 points Individual retrospect of group – 10 points Peer Feedback - 15 points

250 25.0%

Midterm 100 10.0%Final Examination 100 10.0%

Total Points 1000 100%

Grading Scale

CLASS SCHEDULE AND ASSIGNMENTSHCA 353 01 Schedule

WK Session # - Date Topic Reading Assignments Assignment, Deliverable & Activities1. Week of 8/27

DUE:Online Profile

Syllabus and APA Review syllabus, ask questions.

Review APA

In Class Exercise (ICE)

Online Profile Due (Follow directions in the syllabus)

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A 100% to 89.5% 1000 to 895B 89.4% to 79.5% 894 to 795C 79.4.5% to 69.5% 794 to 695D 69.4% to 59.5% 694 to 595F 59.4% to 0% 594 to 0

Due 8/29 by 11:55 pm

DUE:Linked-In InvitationDue 8/31 by 11:55 pm

DUE:Kelly McDonald assignment Due Due 9/2 by 11:55 pm

Linked-In Invitation Due

Online assignment for Watch the Kelly McDonald video and answer question under the content.Submit the questions to the dropbox –

2. Week of 9/3

Cross-Cultural Quiz Proof Due 9/5 by 11:55 pm

The Meaning of Marketing;

Marketing Strategy

Chapter 1 (Pages 3-46)

Chapter 2 (Pages 47-96)

In Class Exercise (ICE)

Quiz over reading assignment Chapter 1

Quiz over reading assignment Chapter 2

(Quizzes are on BeachBoard)

Cross-Cultural Quiz Proof due to dropbox

3. Week of 9/10

Navigate 2 Representative9/11

APA quiz due 9/16

The Environment of Marketing strategy

Chapter 3 (Pages 97-154)

Online AssignmentAPA Format and Citations: Sixth (6th) Editionhttps://www.youtube.com/watch?v=9pbUoNa5tyY&feature=em-share_video_user

Using APA style for references and citationshttps://www.youtube.com/watch?v=10eg_GB_A9E&feature=em-share_video_user

How to format a Word doc for writing an APA style college paperhttps://www.youtube.com/watch?v=JobZQoQiszk&feature=em-share_video_user

In Class Exercise (ICE)

Quiz over reading assignment Chapter 3

APA Quiz

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4 Week of 9/17

Meet at Library on Tuesday 9/18Room 305

No Face to Face In-Class Thursday this week (9/20)

Due: Navigate 2 Assessment 9/20 by 11:55 pm

Buyer Behavior

Library Orientation

Staying Relevant

Chapter 4 (Pages 155-194)

Navigate 2 Scenario 1

In Class Exercise (ICE)

Quiz over reading assignment Chapter 4

Meet at Library Room 305– Bring Laptops

Quiz over Navigate 2 Scenario 1

Watch Navigate 2 and complete assessment (save document and upload to the dropbox)

5. Week of 9/24

(Online Assignment and work on group proposal)

Due:Healthcare Advertisement Paper 9/30

Marketing Research Chapter 5 (Pages 195-234) In Class Exercise (ICE)

Quiz over reading assignment Chapter 5

DUE – Healthcare Advertisement Paper

Work on Group Projects

6. Week of 10/1 Market segmentation;

Developing customer loyalty

Chapter 6 (Pages 235-272)

Chapter 7 (Pages 273-304)

In Class Exercise (ICE)

Quiz over reading assignment Chapter 6

Quiz over reading assignment Chapter 7

7. Week of 10/8

No Face to Face in class this week(10/9 or 10/11)

(Complete Midterm Online)

Complete Midterm Complete Midterm

Work on Group Projects

MIDTERM EXAM Part 1 - Chapters 1 – 4

Part 2 – Chapters 5 - 7

Online –

8. Week of 10/15

No Face to Face Class on Thursday 10/18 (Online Assignment)

Due: Navigate 2 Assessment 10/18 by 11:55 pm

Product Strategy;

Price

Patient Engagement

Chapter 8 (Pages 307-340)

Chapter 9 (Pages 341-376)

Navigate 2 Scenario 2

In Class Exercise (ICE)

Quiz over reading assignment Chapter 8

Quiz over reading assignment Chapter 9

Quiz over Navigate 2 Scenario 2

Watch Navigate 2 and complete assessment (save document and upload to the dropbox)

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Due:Social Media Group Activity10/21

Social Media Group Activity Due

9. Week of 10/22

Social Media Presentation 10/23 & 10/25

Distribution Chapter 10 (Pages 377-412) In Class Exercise (ICE)

Quiz over reading assignment Chapter 10

Social Media Group Activity Presentation

10. Week of 10/29

(Work on Group Project!!)

Due Group Project Proposal - Due Friday 11/2 by 11:55 pm

Promotion Chapter 11 (Pages 413-450)

Work on Group Project!!

In Class Exercise (ICE)

Quiz over reading assignment Chapter 11

Work on group project

Group Project Proposal due to dropbox

11 Week of 11/5 Advertising Chapter 12 (Page 451-486) In Class Exercise (ICE)

Quiz over reading assignment Chapter 12

12. Week of 11/12

Classes on 11/13 cancelled due to holiday

No Class on Thursday (11/15)

Navigate 2 3 due 11/15 by 11:55 pm

Sales and Sales Management

Recovery and Retention

Chapter 13 (Pages 515-546)

Navigate 2 3

Quiz over reading assignment Chapter 13

Work on Group Projects

Quiz over Navigate 2 Scenario 3

Watch Navigate 2 and complete assessment (save document and upload to the dropbox)

13 Fall Break11/19/18 to 11/25/18

14. Week of 11/26

No Face to Face Class on Thursday (11/29)

Due: Navigate 2 11/29 by 11:55 pm

Controlling and Monitoring;

Appendix

How are we doing?

Chapter 14 (Pages 515-546)

Appendix (Pages 547-568)

Navigate 2 4

In Class Exercise (ICE)

Work on Group Projects

Quiz over reading assignment Chapter 14

Watch Navigate 2 and complete assessment (save document and upload to the dropbox)

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Due:Presentation Components to the Dropbox Due 12/2 by 11:55 pm

Quiz over Navigate 2 Scenario 4

Work on Group Projects

Due to dropbox PowerPoint PresentationSketch of advertisement

15. Week of 12/3

Group Presentations Group Presentations Group Presentation and Review

16. Week of 12/10

Group Presentations

Due:Retrospect of your group 12/12

Group Presentations Group Presentation and Review

Due to dropbox Introspect form of group activity

Final Final online (Open from 12/13 at 12:01 am until 12/13 at 11:55 pm )

Thursday, December 13 Part 1 Chapters 8 – 11

Part 2 Chapters 12 - 14

Covers material since Midterm

*Instructor reserves the right to alter or change assignments. Changes in the syllabus will be announced in class, via email and on the BeachBoard. It is a student’s responsibility to remain updated on course changes.

ASSIGNMENTS AND PROJECTS: Each student is required to complete several projects. A student should utilize library resources, the Internet, and other resources to complete these projects.

Attendance/ICE Activities (36 points)

You will receive 2 points for attending class. Attendance will be taken at the beginning of class. If you miss the roll call and come in late, it is your responsibility to see me after class and inform me you arrived after I called roll and why.

BeachBoard Profile (15 points)

Profile Page – this is the page on your BeachBoard (BB) home page – complete it there and I will check it there.

The requirements for each section of the profile page are listed below:

Must have picture of yourself for full credit

Interests/Hobbies: At least 3

Favorite Music: Favorite type of music and favorite song

Favorite TV Shows: At least 3

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Favorite Movies: At least 3

Favorite Books: At least 3

Favorite Quotations:

At least 1

Favorite Websites: At least 3 with description – describe even if it is a common site –and explain why you like it - be creative on the sites - include the URL – example – www.google.com

Future Goals: At least 3

Most Memorable Learning

Experience:

At least 1 of your most memorable experiences and why it was memorable

“I don’t have one is not an acceptable answer for any of the above.”

Linked-In Assignment (20 points)

You must join in linked (free version), complete the profile (with picture) and invite me to link with you. When I receive the invitation, I will respond and check the profile. Remember, to complete the profile as though it is a resume. Do not put anything that you would not want a potential employer to see.

Kelly McDonald Video (24 points)

Watch the Kelly McDonald Video on You Tube and answer the questions. You can download the worksheet and complete the answers on the worksheet, save it and upload it to the dropbox.

https://www.youtube.com/watch?v=OvzruPH__Ls&feature=em-share_video_user

Cross Cultural Competency in Healthcare (10 points)

Complete the cross-cultural healthcare quiz located on the link below. After you have submitted the quiz, there will be certificate pop up with your score. Save the certificate by right clicking or take a picture with your phone. Upload the certificate to the dropbox.

https://www.proprofs.com/quiz-school/story.php?title=crosscultural-healthcare-quality-quiz

APA Assignment (10 points)

Watch the following videos and take the quiz

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APA Format and Citations: Sixth (6th) Editionhttps://www.youtube.com/watch?v=9pbUoNa5tyY&feature=em-share_video_user

Using APA style for references and citationshttps://www.youtube.com/watch?v=10eg_GB_A9E&feature=em-share_video_user

How to format a Word doc for writing an APA style college paperhttps://www.youtube.com/watch?v=JobZQoQiszk&feature=em-share_video_user

Healthcare Advertisement Resources Paper (65 points)

Select two healthcare advertisements. Write a minimum of 200 words for each advertisement explaining the effectiveness of each advertisement regarding healthcare marketing. Typed, using correct English grammar punctuation and spelling. Take screen shot of the advertisements and add to the file. If you refer to any information you found in some resource, you must cite it both in the text and in a reference list – APA formatted. You must cite where the advertisement was found. You will have a reference list that has the source for the advertisement and any resources you used. At the very least it will have the two advertisement sources cited for each advertisement. Remember, if is cited in the reference list, it must be cited in the text. You do not need an abstract or running head. You do need a title page.

Save in one file and upload to the BeachBoard dropbox.

Navigate 2 Evaluation Activities (120 points)

This is a virtual environment program that you must buy the code key from the bookstore. There will be 4 scenarios during the semester covering various areas of marketing. It simulates an internship. At the end of each scenario, you will have an evaluation exercise. You will complete the exercise, save it and upload it to the dropbox. You will be graded on knowledge of the content that you learned during the exercise, ability to assimilate the information and use it as a basis for the activity, correct grammar and APA formatting.

Social Media Group Handout/Presentation (80 points)

Each group will select one of the social media vehicles and define it, describe it and explain how it could be used in a hospital, clinic, or urgent care setting. The social media possibilities include but are not limited to: Facebook, Twitter, YouTube, Foursquare, LinkedIn, Groupon/LivingSocial, Blogs, Pinterest, etc… Your group needs to decide and let me know ASAP, there can be no duplication. The group will present to the class a summary of 7 to 10 minutes and provide a one-page summary for each member of the class. The summary should be creative and interesting and contain a step by step guide on how to set up and use the social media site. Everyone in the group must participate. You need to dress up for the presentation. Upload the handout to the BeachBoard Dropbox. Be sure you complete the presentation form and bring it to class.

BE CREATIVE!!

Presentation – 50 pointsHandout to class – 30 points

Group Marketing Plan Presentation (200 points)

The group will develop a marketing plan for a hospital, family clinic, private physician, etc… from start to finish using all the components that you have mastered during the course of the semester, both from the textbook and from Navigate 2.

Proposal – 100 point – Complete Sample Business Planning Manual. A typed version will be on BeachBoard that the group can fill in the answers save and upload to the dropbox. Each team member needs at least 3 references (APA formatted).

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Team leader will upload to BeachBoard – be sure all members’ names and the group number are in the comment section of BeachBoard and on the presentation.

Develop an advertising plan for a fictional hospital/clinic (PowerPoint Presentation – No Prezi) – 50 points. Upload to BeachBoard

Present the PowerPoint as a group to the class – 50 points.

Sketch of for a Billboard/magazine ad – 25 points. Upload to BeachBoard

Individual retrospect of group – 10 points. Upload to BeachBoard

Peer Group Evaluation/Feedback - 15 points. Submit at the end of each class after presentations.

The end product will be a PowerPoint presentation, including needs survey, deficiency plan (employee training, etc…) methods of delivery for marketing (with costs), how to implement in the business, sample of projected ads. Additionally, you need to have some type of activity that engages the students in the class. Be sure to cite your references in the PowerPoint – you need at least 3 per member (at least 15). It must be cited in the text of the PowerPoint and in the reference list at the end. They can be the same ones as in the proposal. They are not listed by student; they are alphabetical in the reference list. You must download to the dropbox as a PowerPoint, not on google docs or Prezi or any other. The final product must be in the dropbox as a PowerPoint Presentation.

Please keep a copy of your individual contributions to the presentation. The instructor reserves the right to grade each student individually if there are discrepancies in the product production.

Be Creative!!!

Weekly Quizzes (10 points each)

These quizzes are open book and have 10 questions randomly selected from approximately 80 questions. You will have 5 true/false and 5 multiple choices. They are worth one point each. You will have 15 minutes to complete the quiz; you can use your text, but be aware you only have 15 minutes. This is a random selection from at least 75 questions, so everyone’s quiz will most likely be different. The Navigate 2 quiz only has 10 questions. You will be able to look at the questions and answers you missed two days after the test closes.

Viewing submission information and graded quizzes (From BeachBoard Help)

The instructor might allow different submissions views, including quiz score and question answers, to be released after you have taken the quiz. To access information about your submissions, from the main Quiz List, click the   Submissions icon beside the quiz you want to view. If you have more than one attempt completed for that quiz, the attempts will be listed. Click on the attempt you wish to see the submission view for to be taken to the submission view page. Contact BeachBoard if you have any questions about accessing the submission views.

Mid-Term & Final (100 points each)

There will be an online mid-term (multiple choice and true-false format). Exam questions will be a randomized selection taken from the weekly quizzes chapters 1 - 7 and the Navigate 2 Scenario 1 questions. The midterm is divided into two parts, so you do not have to take all 100 questions at one time. They can be taken the same day but you will be able to take

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a break if you like between the two parts if you like. Midterm Exam Part 1 covers chapters 1-4 and has 58 questions and you have 85 minutes with a 5-minute grace period to complete it. Midterm Exam Part 2 covers 5-7 and has 42 questions and you have 70 minutes with a 5- minute grace period to complete it.

Final Exam Part 1 covers chapters 8-11 and has 58 questions and you have 85 minutes with a 5- minute grace period to complete it. Final Exam Part 2 covers 12-14 and has 42 questions and you have 70 minutes with a 5-minute grace period to complete it.

Additional Class Information

Class attendance is critical.

Each unexcused absence will lose the points for the in class activity, per the grading assignments identified above. There will be no make-up opportunities for unexcused absences.

Excused absences will have the opportunity for a make-up assignment to regain the lost points. Excused absences must conform to university policy. THERE WILL BE NO EXCEPTIONS. Make-up assignments and documentation for excused absences must be turned into the professor within 2 weeks of the absence date. It is the student’s responsibility to provide documentation and meet with the professor for to obtain the make-up assignment.

Attendance policy conforms to University policy: http://www.csulb.edu/divisions/aa/grad_undergrad/senate/documents/policy/2001/01/.

Performance Expectations and Deadlines. Assignments are due on the date specified. If late work is accepted, it is subject to a point reduction.

Withdrawal policy. Per University policy; see: http://www.csulb.edu/divisions/aa/grad_undergrad/senate/documents/policy/2002/02/. Withdrawal after 2nd week and before final 3 weeks “permissible for serious and compelling reasons;” instructor will evaluate student withdrawal requests on a case by case basis.

Classroom Rules

Turn off and put away cell phones or other electronic devices before class begins. Laptops are acceptable. Arrive on time (be sure to sign sheet) Actively participate in all classroom activities and discussions. Be respectful of others’ opinions and perspectives. You are responsible for ALL weekly reading assignments and are expected to have read the chapter prior to

attending the lecture. Check BeachBoard regularly, including the grade book. If there is any discrepancy between the posted grades

and your records, advise the instructor immediately. CSULB catalog rules apply in this classroom.

Student Responsibilities and University Policies

Cheating and Plagiarism. Please be aware of and ensure that your behavior conforms to University Policy, as contained in the California State University, Long Beach Policy Statement 80-01: http://www.csulb.edu/divisions/aa/grad_undergrad/senate/documents/policy/2008/02.

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Disabilities must be verified by the University. Instructor may require confirmation of disability and evaluation of accommodation request from Disabled Student Services. A reminder that it is the student's responsibility to notify the instructor in advance of the need for accommodations of a university verified disability”

Withdrawal policy. Withdrawal is the responsibility of student. Per University policy: http://www.csulb.edu/divisions/aa/grad_undergrad/senate/documents/policy/2002/02/. Withdrawal after 2nd week and before final 3 weeks is “permissible for serious and compelling reasons;” instructor will evaluate student withdrawal requests on a case by case basis.

Communications: Students are expected to check email and BeachBoard accounts regularly for class announcements and their standing in the course.

Commitment to Inclusion

California State University, Long Beach is committed to maintaining an inclusive learning community that values diversity and fosters mutual respect.  All students have the right to participate fully in university programs and activities free from discrimination, harassment, sexual violence, and retaliation.  Students who believe they have been subjected to discrimination, harassment, sexual violence, or retaliation on the basis of a protected status such as age, disability, gender, gender identity/expression, sexual orientation, race, color, ethnicity, religion, national origin, veteran/veteran status or any other status protected by law, should contact the Office of Equity and Diversity at (562) 985-8256, University Student Union (USU) Suite 301, http://www.csulb.edu/depts/oed.       

Classroom Accommodation

“Students with a disability or medical restriction who are requesting a classroom accommodation should contact the Disabled Student Services at 562-985-5401 or visit Brotman Hall, Suite 270 during 8AM-5PM weekday hours. Disabled Student Services will work with the student to identify a reasonable accommodation in partnership with appropriate academic offices and medical providers. We encourage students to reach out to DSS as soon as possible.”

Bibliography/References

Books/Journal Articles

Cellucci, L., Wiggins, C., & Farnsworth, T. (2013). Healthcare marketing: A case study approach. Chicago, Il: Health

Care Administration Press.

Duckler, M. (2016). 5 ways to build brand positioning better in healthcare. Retrieved from

http://www.fullsurge.com/blog/5-ways-to-build-brand-positioning-better-in-healthcare.

Fortenberry, J. L. (2013). Nonprofit marketing. Burlington, MA: Jones & Bartlett Publishing.

Greene, D. L. (2013). Healthcare Internet marketing: The ultimate guide for all medical and dental providers and

practices. Pennsauken, NJ: Bookbaby.

Harrison, J. P. (2016). Essentials of strategic planning in healthcare (2nd ed.). Chicago, Il: Health Administration

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Press.

Hicks, N. J. & Nicols, C. M. (2017). Health industry communication: New media, new methods, new

message (2nd ed.). Sudbury, MA: Jones & Bartlett.

Leone, F. H. (2012). Marketing healthcare services to employers: Strategies and tactics. Santa Barbara, CA: Sea Hill

Press, Inc.

Masterson, R., & Pickton, D. (2014). Marketing: An introduction. Thousand Oaks, CA: Sage Publishing.

Mayo Clinic Center for Social Media. (2012) Bringing the social media revolution to health care.

Rochester, MN: Mayo Clinic Foundation for Education and Research.

Provines, C. D. (2014). Healthcare value selling: Winning strategies to sell and defend value in the new market.

Hanover, NH: Healthcare Values Institute, LLC.

Richter, J. P., Muhlestein, D. B., & Wilkes, C. E. (2014). Social media: How hospitals use it, and opportunities

for future use. Journal of Healthcare Management, 59(6), 447-60.

The Society for Healthcare Strategy and Market Development. (2016). Futurescan 2017-2022: Healthcare trends and

implications. Chicago, Illinois: American College of Healthcare Executives.

Thielst, C. B. (2013). Social media in health care: Connect, communicate, collaborate (2nd ed.). Chicago:

Health Administration Press.

Thomas, R. K. (2015). Marketing health services. Washington, DC: AUPHA/HAP.

Topol, E. (2013). The creative destruction of medicine: How the digital revolution will create better

health care. New York: Basic Books.

Tuten, T. L. & Solomon, M. R. (2015). Social media marketing (2nd ed.). Thousand Oaks, CA: Sage.

VanAuken, B. (2013). Brand strategy and healthcare reform. Retrieved from

https://www.brandingstrategyinsider.com/branding-and-healthcare.

Ventola, C. L. (2014). Social media and healthcare professionals: Benefits, risks and best practices. Pharmacy and

Therapeutics, 39(7), 491-499.

Journals:

Strategic Healthcare Marketing: eHealth Strategy & Trends (monthly newsletter: publisher Health

Care Communications)13

Marketing Health Services; Harvard Business Review; Frontiers of Health Service Management;

Journal of Healthcare Management

Journals, Online Websites and Blogs References: (These references are not APA formatted – the sources below additional cites you can visit for information.)

Journals

Business: Advertising Age, Business Week, Fortune, Forbes, Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, Journal of Consumer Marketing Academic/Healthcare: Journal of Advertising Research, Marketing Health Services, Health Marketing Quarterly, Modern Healthcare, Hospitals and Health Networks

Websites:

CSULB Business Library web site: http://www.csulb.edu/library/subj/business/.

California HealthCare Foundation has a daily (weekdays) free electronic newsletter, California Healthline, which provides excellent information on current events in the healthcare industry and a wealth of issue briefings, research reports and other materials for both healthcare professionals and the general public. www.chcf.org.

California HealthCare Foundation: Grant Information: http://www.chcf.org/grants.

Healthcare Social Media: 20 of the Best Healthcare Marketing Websites

https://thegoagencyusa.com/healthcare-marketing/healthcare-social-media-20-of-the-best-healthcare-marketing-websites/

Healthcare Success Strategies: www.healthcaresuccess.com

Pew Research Internet Project: http://www.pewinternet.org/

Red Fire Branding: www.redfirebranding.com

Society for Healthcare Strategy & Market Development: http://www.shsmd.org/

Blogs

8 Examples of Brilliant Healthcare Marketing: https://blog.hubspot.com/marketing/brilliant- healthcare-marketing#sm.0000388br81bkme95z7kqhfqhdtor

Franklin Street Healthcare Marketing Resources: http://www.franklinstreet.com/healthcare-marketing-trends

Healthcare Marketing: The 5 Best Blogs to Follow: http://www.kbkcommunications.com/blog/healthcare-marketing-5-best-blogs-follow

Healthcare Marketing Matters: http://healthcaremarketingmatters.blogspot.com/

The Health Care Blog: http://thehealthcareblog.com/

Top 25 Health Care Blogs: http://www.cision.com/us/2013/10/top-25-healthcare-blogs/

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25 Marketing Experts You Should Follow: http://blog.evisit.com/25-healthcare-marketing-experts-follow

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