- 1. Andrew Seel| 25 June 2010 Can Twitter helpthe police engage
with the community?
2.
- One oforiginalsocial media agencies
- Dedicated to social media for nearly7 years
- Specialiseinunderstandingandengagingpeople in online
communities and social networks
- We know what were doing because weve learnt bydoing it
- Weownour own leading social network
About 3. 4.
- Why are we talking about Twitter?
- Why will people follow the police on Twitter?
- How do you engage the public on Twitter?
Can Twitter help the police engage the public? 5.
What is Twitter? 6. Why are we talking about Twitter? 7. 8. What
are you trying to achieve? 9.
- Direct channel with the public
Is Twitter right for the police? 10.
- Do people feel comfortable being followed by the police?
- Will they understand your motives?
- Is it ripe for the press to suggest wasting police time?
? 11. 12. 13. Why will people follow the police on Twitter? 14.
Twitter strategies for the police Engage Create > Follow >
15.
- There is the opportunity to provide support to common queries
and issues raised by the public
- Listen to common keywords on Twitter
- Respond with tips, advice and support
Customer service 16. . 17. 18. 19.
- Real-time ability to connect with individuals
- Promote/tweet it in advance
- Live-tweet at events to provide a new channel of
conversation
- Add photos, videos, blogs and other social media activity can
provide more ways to interact with the content
Event support 20. 21. 22. 23.
- Twitter is a useful real-time channel to communicate with the
public generallly and once a major incident has taken place
- Its a fast way to respond and maintain an open channel
- It needs to be part of a broader strategy
Crisis/incident management & Police news 24. 25.
Example:
26. 27. 28.
- Twitter has the ability to connect people who have similar
interests
- Can be useful to the police as part of a prevention
strategy
- Provide useful information to this community and become part of
the conversation
- Involve the community in your plans
- eg road safety, home security, child safety etc
Community initiatives 29. 30. 31. 32.
- Twitter offers a new channel to build a direct relationship
with the public
- It can help with transparency
- Need to set guidelines for staff
Community relations 33. 34. 35. 36. c 37. Follow > create
> engage Strategy Follow Create Engage Customer Service General
public, media Content relevant to the public, tips, support Answer
questions, respond to relevant comments Event Support Those
interested in attending event Event information, updates Talk to
attendees, ask and answer questions Crisis Mgmt& Police News
Your organisation and relevant issues Direct to additional
resources, explanations, info Answer questions, respond to
comments, raise issues Community Initiatives Those interested in
your initiative Added value, info, alerts, tips Thank for support,
get people involved CommunityRelations Community leaders,
news/media Insight, expertise, advice, updates, personality Know
your followers, answer questions, ask and answer questions 38.
Using Twitter 39.
- Register to prevent Twittersquating
- Consider choosing names which more clearly demonstrate your
intentions, while still remaining transparent
Twitter username @ask_sussexpolice @sussexpolice_eventhelp
@sussex_roadsafety @sussex_childsafety @johnjones_pol 40.
- Unidentified individuals?
Who should Tweet? 41. . 42.
Monitoring conversations London-Brighton bike ride 43. 44.
@replies and direct messages (DMs) 45. 46. 47. . 48.
Retweets 49.
hashtags 50. 51. 52.
- If I start responding will it take up loads of time?
How much time should it take? 53.
- TweetDeck: Organise followers
Other useful tools
- Link camera phone to Twitter
- Twitter platform, pre-scheduled tweets and click stats
- Set Tweets to publish later
54.
- Google Alerts for Twitter
Other useful tools
- Find who has most followers
- Find top execs on Twitter
- Measure authority of Twitter user
55.
smart engagement
