Upload
ashish-rahul
View
216
Download
0
Embed Size (px)
Citation preview
8/7/2019 Search and References _ C QUBE
http://slidepdf.com/reader/full/search-and-references-c-qube 1/21
Search and Reference
Team : C Qube
Name: Ashish Rahul 09BM8014
Renjith Peediackal 09BM8040
Abhijeet Mohan Srivastava 09BM8001
8/7/2019 Search and References _ C QUBE
http://slidepdf.com/reader/full/search-and-references-c-qube 2/21
Topics to be discussed:
1. Existing Businesses in Search and reference Field
2. GAP in the existing Market
3. Our Business Proposal
4. PEST Analysis
5. Porters 5 Force Model in the Search Industry
8/7/2019 Search and References _ C QUBE
http://slidepdf.com/reader/full/search-and-references-c-qube 3/21
8/7/2019 Search and References _ C QUBE
http://slidepdf.com/reader/full/search-and-references-c-qube 4/21
1. More than 7.5 million
members
2. >70 crore way back in 2007
8/7/2019 Search and References _ C QUBE
http://slidepdf.com/reader/full/search-and-references-c-qube 5/21
The Job search market
Company Per day
Revenue
Nw ($millions) Unique visitors
per day
Google page
rank
naukri $ 5,963 $ 4.35 1,923,077 7
Jobsahead $ 22 $ .016 6,826 6
jobstreet $ 1,556 $ 1.14 488,998 7
Google $ 3 Million $ 2190 1,000,000,000 10
Google base
Yahoo hotjobs
� Creation and maintenance of a job database
� Employers can update vacancies and prospective
employees can update their profile
� And both can search
� Niche markets like executive search exists
� Toughly combated market
8/7/2019 Search and References _ C QUBE
http://slidepdf.com/reader/full/search-and-references-c-qube 6/21
The Real estate search market
Company Per day
Revenue
Nw ($millions) Unique visitors
per day
Google page
rank
magicbricks $ 728 $ .531 226,194 6
Real Estate-
Chennai
$ 5 $ 3,453 1
99acres.com $ 842 .614 263,366 5
100nests.com $ 183 . 133 2
propertywala $ 128 .093 39,828 5
Google $ 3 Million $ 2190 1,000,000,000 10
� Provides information about availability of flats etc.
� Also gives directions regarding legalities, financial planning
� Highly competitive industry: Simplicity, level of details, size of
database, search capabilities, photo or video assistance, sms
services etc also comes into picture
8/7/2019 Search and References _ C QUBE
http://slidepdf.com/reader/full/search-and-references-c-qube 7/21
The Higher education search
Company Per day
Revenue
Nw ( $millions) Unique visitors
per day
Google page
rank
Pagalguy $ 423 .309 132,136 6
coolavenues $ 176 .128 52,125 6
MBA universe $ 62 .045 19,111 6
totalgadha $ 26 .019 9,684 5
time4education $ 115 . 083
Facebook $ 1.51 million $ 1100 n 500,000,000 10
�Assists aspirants in preparation, choice of institution and networkingby providing forums to discuss
�Volunteer based model
�Users are guided to proper threads and links by searching options
�Size and growth of the network is critical to the quality and depth of
search answers
8/7/2019 Search and References _ C QUBE
http://slidepdf.com/reader/full/search-and-references-c-qube 8/21
The Knowledge based search
Company Per day
Revenue
Nw ($millions) Unique visitors
per day
Google page
rank
CA Club $ 180 . 131 53,000 4
Toolbox $ 695 .507 217,061 6
MBA club $ 11 .008 19,111 3
Google $ 3 Million $ 2190 1,000,000,000 10
� Community develops knowledge body but anybody can search for
it.
� Premium members get premium information
� Being niche helps initial growth, but the same prevents further
explosion� One of the gaps in the industry is this communication failure
between niche group and the potential general user
8/7/2019 Search and References _ C QUBE
http://slidepdf.com/reader/full/search-and-references-c-qube 9/21
Our idea
� As of now, geo coding and map services are not well packaged withdirectory services
� Also communities around city identities does not provide1. comprehensive answers to detail seekers
2. important happenings in an orderly manner3. creative mashing up of blogs and pictures
4. Directory services
5. Psychological need of being a guru, at least online
6. SMEs are growing. They need a media to advertise. The number oSulekestablished players are less. Market size : Rs 8000 crore (Satya
Prabhakar, CEO Sulekha.com).
� This gap in service can be catered to make a successful business
8/7/2019 Search and References _ C QUBE
http://slidepdf.com/reader/full/search-and-references-c-qube 10/21
Targets
� A ball park figure of 25 lakh of initial investment is considered aftertaking into account ± Web hosting
± Development cost
± Marketing cost
± Employees creating content etc
± Other services for security, consulting etc
± recurring cost of for additional space
� With the help of estimurl site, it is calculated that we need morethan 30,000 unique users per day is needed to meet this cost
� If we start the buzz around 12 cities around 2500 unique usersneeded per day.
� This is just a half of caclub, cool avenues, a qarter of pagalguy, 1 by8th of magic bricks and a fraction of naukri.
8/7/2019 Search and References _ C QUBE
http://slidepdf.com/reader/full/search-and-references-c-qube 11/21
Revenue Sources
Advertisement1. Variable charges ranging from Rs 10,000 Rs 100,000 based on the preference
given during search results.
2. The Ads appearing in the right Margin will be levied charges.
Subscription charges from premium customers .
8/7/2019 Search and References _ C QUBE
http://slidepdf.com/reader/full/search-and-references-c-qube 12/21
Make it EasyW Columbus could not locate
IndiaW you can locate the Parathewala in
Delhi-6.
8/7/2019 Search and References _ C QUBE
http://slidepdf.com/reader/full/search-and-references-c-qube 13/21
Services Provided:
1. Online portal for Local Commerce Services.
2. Geo Coding for locating the shops/localities.
3. Sms based alert for premium customers4. Discussion forums for registered users.
5. The forums will include discussions on Latest Coffee shop,
Books, store in locality/town, mall, movies, cars, Bikes etc.This is a way to attract possible new users, who can later
become frequent users and customers. Also will create buzz in
the market.
6. Discussion on sensational news about the city.
8/7/2019 Search and References _ C QUBE
http://slidepdf.com/reader/full/search-and-references-c-qube 14/21
PESTL Analysis
PoliticalSecurity Concerns of the government may hinder using Geo Coding or
google maps in directing the route to the customers
Economic
1. The PCI and Disposable Income of the Indian population increasing.
More people are hitting websites to gather information.
8/7/2019 Search and References _ C QUBE
http://slidepdf.com/reader/full/search-and-references-c-qube 15/21
2. Growth of SMEs and crowding of the market. SMEs would like to advertise through
local commerce sites to increase their client base.
3. Tier 2 cities and Tier 3 cities present a huge business opportunities.McKinsey reports 40 tier 2 Cities in the country.
8/7/2019 Search and References _ C QUBE
http://slidepdf.com/reader/full/search-and-references-c-qube 16/21
Social
Psychographics of the people vis a vis Action, opinion and Interests are
shifting. More people now login to check the nearby store and
convenience is taking a front seat.67% of the people prefer Convenience Shopping and prefer less than 15
minutes travel(Source: McKinsey report, The Great Indian Bazaar ). The
friendly Mom and Pop Stores can use our web link to advertise.
Technological
Penetration of internet in percentage terms is low at 6%.
8/7/2019 Search and References _ C QUBE
http://slidepdf.com/reader/full/search-and-references-c-qube 17/21
Porters 5 Force Analysis
Industry Competitiveness: Moderate. Large players are few :
Sulekha, Asklaila, Just Dial and Guruji . Others like askme.com,khoj.com are in beta stage. Sulekha is the market leader approx.
100 crore, Infomedia ,asklaila,justdial closing in.
Buyer : The advertiser, generally SMEs. They have lesser number
of choices as of now, so their bargaining power is limited.
Supplier Bargaining Power : High
8/7/2019 Search and References _ C QUBE
http://slidepdf.com/reader/full/search-and-references-c-qube 18/21
Threat of New Entrants:
Entry Barrier : Low, but establishment cost is higher in terms of time. Just Dial has been
operating since 1989, Sulekha early 2000.
Substitute : TV advertising is costlier. The lonegitivity of Radio/TV is low. Also newspaper
is not referred to again and again. Portals are far better options.
8/7/2019 Search and References _ C QUBE
http://slidepdf.com/reader/full/search-and-references-c-qube 19/21
8/7/2019 Search and References _ C QUBE
http://slidepdf.com/reader/full/search-and-references-c-qube 20/21
8/7/2019 Search and References _ C QUBE
http://slidepdf.com/reader/full/search-and-references-c-qube 21/21