and Shopper Marketing Solutions - Identipak

BrandShare eCommerce Media • Sampling • Digital Engagement

Targeted eCommerce Sampling and Shopper Marketing Solutions

275 Madison Avenue, Suite 1305 New York, NY 10016 646-476-6088 brandshare.us

BrandShare BrandShare

BrandShare Offers

A 33-Year Heritage

of direct customer engagement & activation


About BrandShare

The world’s first & largest eCommerce Media Network 74.8 Million eCommerce Packages Per Month

760+ eCommerce Retailers

42 Lifestyle Networks

We deliver •  Product Samples •  Exclusive Offers •  Branded Inserts •  Calls To Action •  Digital Engagement •  Connected Brand Experience to engage a rich audience of eCommerce buyers eager to learn about you brand.

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How It Works

eCommerce Sampling

Consumer Shops

Retailer Delivers

Surprise & Delight

Try & Share

Path to Purchase

through our eCommerce

Media Network

packages in-home via FedEx or UPS

with premium sample or insert

brand experience with family or peers

measure brand awareness via custom survey

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760+ eCommerce Retailers

Our Network

Fashion Millennial Women

Active Adults Moms with Kids

Millennial Men Cooking & Entertainment

Mass Merchants Online Grocery

College Students

Health & Wellness

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42 Lifestyle Networks

Our Audience Active In Sports Adults Appearance-Conscious Women 18-39 Appearance-Conscious Women 35-59 Automotive/NASCAR Enthusiasts Men 28+ Beauty Product Buyers Women 18-49 Bed & Bath Buyers 28-54 Book, Music & Movie Enthusiasts 25-54 Cigar Enthusiasts/Upscale Men 35+ College Students Consumer Electronics Buyers Cooking & Entertaining Enthusiasts Diabetic Supply Buyers Online Grocery Buyers Handymen & Homeowners Health & Wellness Shoppers High-Income Business Professionals High-Index Multi-cultural Shoppers Home & Gardening Buyers 35+ Home Decor Buyers Women 32-54 Mainstream American Women Medical Professionals Men’s Fashion Buyers 18-34 Men’s Fashion Buyers 35-59 Moms with Kids Music, DVD, & Concert Enthusiasts 25-54 Organic/Green-Conscious Buyers 32-61 Outdoor Enthusiasts Men 28-54 Pet Owners Pharmacy & Drugstore Buyers Pre-Natal Women Wedding Women 21-34 and more…

BrandShare’s retail partners are organized by psychographics to maximize engagement and response.

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World’s Leading Brands

33-Year Proven Solution

Men’s Grooming

Pre-Natal & Baby

Household

Direct Response

Health & Wellness

Food & Snacks

Beverage Beauty & Personal

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100% Share of Voice One Sample or full-size product per eCommerce shipment

One-to-One Conversation with your target in-home

eCommerce Sampling Industry-Leading Trial & Conversion Rates

100% Open the box

94%+ Try your sample

97%+ Love the surprise

14-33%+ Convert to your brand

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A connected brand experience

Connected eCommerce Sampling

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Extend the life of your sampling campaign with digital reinforcement after the moment of product trial.

Leverage Every Step of the Consumer Shopping Journey

Active Evaluation

Consumer

Shops

Purchase Decision

Consumer Purchases

Consumer Experience

Consumer

Judges

Product Advocacy

Consumer

Loyalty

NEED/DESIRE


Subscription & Loyalty Marketing


BrandShare offers access to unique audiences through subscription boxes, online grocery pickup and loyalty sampling channels.

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Walmart Online Grocery Welcome Bag


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Activate millions of first-time Walmart Online Grocery buyers with a sample or full size product presented inside custom tote bags given to shoppers during curbside pick-up.

720,000+ Bags per quarter

5+ Products per bag

1,220+ Locations

1-2 Inserts per bag

274 Markets


Walmart Online Grocery Themed Events


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Leverage the power of key merchandising periods with Walmart Grocery Themed Events.

2018 Themed Event Calendar

•  Big Game January

•  Spring-Easter March

•  Mother’s Day May

•  Back to School August

•  Halloween October

•  Holiday December


Walmart Online Grocery Category Impact


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In the 12 weeks following Walmart Online Grocery Welcome Bag distribution, participating brands experienced incremental increases in unit sales.

Product Category Average Conversion

Candy +25%

Snacks +180%

Beverage +36%

Household +212%

Source: Walmart Grocery Matched Panel Analysis 2017


Walmart Online Grocery Organic Social Feedback


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#WalmartGrocery has 50,515,645 potential impressions to date.


Walmart Beauty Box


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The nation’s leading subscription box delivers high quality health and beauty samples to an engaged audience in a custom box every season.

330,000+ Boxes per season

Canada Dry & Southern Living Special Edition Me Moment Beauty Box

The Spring 2017 Me Moment Beauty Box promoted Canada Dry & Southern Living‘s Walmart-driven campaign.


Walmart Beauty Box Organic Social Feedback


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#WalmartBeautyBox has 63,076,649 potential impressions to date.



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This limited edition execution features leading CPG product samples and offers in a premium kit delivered direct-to-home to appearance-conscious Millennial men.

100,000 Grooming kits

Walmart Men’s Grooming Kit


Walmart Men’s Grooming Box Organic Social Feedback


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#MensGroomingBox has 2,519 likes to date.


Walmart Baby Box


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A targeted, subscription-based opportunity for new and existing parents to receive a treasure trove of baby product, personal care and household samples.

25,000 Boxes per version per season Three baby boxes customized according to life stage:

•  Pre-Natal •  Newborn •  Toddler

Treats for parents, branded content and exclusive offers can be distributed inside Walmart Baby Boxes.


Sam’s Club Caregiver Box


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Targeted samples, helpful resources and branded literature are all designed to support and reward Members who care for loved ones at home.

25,000 Boxes per event

Beauty & healthcare categories accepted


ShopRite from Home Thank You Bag


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Deliver samples, full-size products and co-branded coupons to customers who place delivery or pick-up orders on ShopRite from Home.

25,000 Bags every other month



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Safeway Home Delivery Welcome Bag

Engage and activate first-time online grocery buyers who shop at Safeway. Full-size products and trial packs are presented in a custom tote along with grocery orders during home delivery.

15,000 Every other month


Digital Shopper Engagement


Native On-Site Media


Maximize awareness with target audiences to support customer acquisition goals. Integrated on-site placements influence prospects at multiple touch points throughout their shopping journey.

eCommerce Sampling

Branded Email

Pinned Engagement Tiles

Dedicated Landing Page

Sweepstakes & Email Capture Custom

Survey Social

Activation

On-Site Media Partners

+

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Social Accelerate


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A brand-safe, premium environment promotes social sharing of authentic user generated content to amplify the impact of product sampling initiatives.


Survey Says…


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Measure the effectiveness of BrandShare sampling campaigns by custom surveys that capture: •  Product Trial •  Brand Awareness •  Purchase Intent •  Stated Conversion •  Ratings & Reviews •  Purchase Influencers BrandShare develops and manages surveys for qualifying campaigns that meet minimum distribution requirements.

Documents

and Shopper Marketing Solutions - Identipak