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Free research into digital shopper marketing in food, drink and grocery, conducted by Evolution Insights. An excellent introduction into digital shopper marketing and shopper awareness & appeal across a broad range of initiatives. Drawn from our in depth research into the field available from our website at www.evolution-insights.com
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Home
On-the-go
In-store
Benefits
Engage with consumers as
shoppers outside store
Reach shoppers who use
traditional media less
Drive brand consideration
and loyalty through
targeted offers
Capture shopper
preferences and habit via opt in
schemes Improve personalisation
and reduce intrusiveness
Improve response rate and ability to measure ROI
Improve shopper
involvement and use of
loyalty schemes
Influence shopping list and basket before the
shopper enters the store
0 10 20 30 40 50 60 70 80 90
Sell items
Access the internet in the supermarket
Purchase items
Find the latest special offers and coupons
Access a social network
Find information about products
Find out information about shops nearby
Search for a particular shop or business
Access the internet
Text message
%
0 10 20 30 40 50 60 70 80
Product Information on Mobile Phone
Scan to List With Mobile
Location Based Mobile Coupons & Offers
Scan to Basket With Mobile
Mobile Coupons
Mobile Loyalty Card App
Mobile Price Comparison
Mobile Price Check
Mobile Loyalty Points Check Apps
Mobile Phone Shopping List Apps
On Pack Mobile SMS Competitions
Mobile Online Grocery Shopping
Web Ratings and Reviews
Printable (Desktop PC) Shopping Lists
Web Recipes & Meal Suggestions
Web Price Comparison
Web Coupons
%
Aware of and use Aware of and don't use
0 10 20 30 40 50 60 70 80
Web Ratings and Reviews
Mobile Online Grocery Shopping
Product Information on Mobile Phone
On Pack Mobile SMS Competitions
Web Recipes & Meal Suggestions
Mobile Coupons
Scan to Online Basket With Mobile
Printable (Desktop PC) Shopping Lists
Mobile Phone Shopping List Apps
Mobile Loyalty Points Check Apps
Mobile Price Check
Location Based Mobile Coupons & Offers
Mobile Loyalty Card App
Mobile Price Comparison
Scan to List With Mobile
Web Price Comparison
Web Coupons
%
Appeal
High usage
Low usage
High appeal
Low appeal
Web coupons
Web price comparison
Web recipes & meal suggestions
Printable (PC) shopping lists
Web ratings & reviews
Mobile online grocery
shopping
On pack mobile SMS
competitions
Mobile shopping
list Mobile price check
Mobile price comparison
Mobile coupons
Mobile scanning to
online basket
Product info on mobile
Short to long-term potential Medium to longer-term potential
Niche potential
Short to medium-term potential
