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Winning Strategies for Driving Growth in a Disruptive Retail Age

Are you equipped to rise to this challenge?

Learn from world-renowned leaders, influencers and authors of the

#1 Bestseller “The Shopper Marketing Revolution”

Mike Anthony and Toby Desforges

LIVE!!

You will be able to identify growth opportunities and develop shopper focused strategies to deliver sustainable growth through applying a

5 step total marketing approach.

HIGHLY RELEVANT FOR management and members of brand marketing, retail marketing, trade marketing, shopper marketing, category management, buyers, and customer and sales

teams - and anyone who wants to change the way they market to shoppers forever.

● E-commerce is growing and proliferating into many sub-channels● Organic growth rates have slowed and margins continue to be under pressure● Shopper behavior and channel dynamics are shifting rapidly

Join us for a high-impact half-day seminar in a city near you

● Learn the five step total marketing model● Shift to a shopper focused approach● Identify growth opportunities● Develop shopper focused strategies● Deliver growth & competitive advantage

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Want to experience step change in your business?

Mike and Toby will share brand new thinking about the impact of the disruptive retail environment on shopping behaviour, how new

growth opportunities can be identified and the winning strategies that can deliver this growth.

Are these trends impacting your business?

About Mike and Toby

Paco Underhill

CEO, Envirosell Inc.

Author of Why We Buy: The Science of Shopping“It is elegantly written and comprehensive, and for those on the fast track of modern business, it is a must-read.”

I had the privilege of working with Mike when he was

selected to be the keynote speaker and consultant at our

annual Customer Conference themed "The Science of

Shopping". Mike was an inspiration and our customers truly

appreciated his professionalism and expertise in the field of

Shopper Marketing.Cass Le – GM L’Oreal

Toby is a very unique individual, bringing together very

strong strategic capabilities, width and depth of

Consumer Goods experience, passion for the role of

shopper behaviour and insights and the ability to

deliver his message in a clear, concise, energetic and

inspirational way.John Knox - MD Indigo Brands

What people say about Mike and Toby

GET A FREE COPY WHEN ATTENDING ANY ONE OF OUR SEMINARS IN A CITY NEAR YOU

TOBY DESFORGES

With over 25 years of experience working with leading international

consumer goods companies, Toby is a globally recognised expert in Shopper

Marketing and Customer Development. He is a celebrated

international keynote speaker, business leader and blogger. He is also the co-author of “The Shopper

Marketing Revolution”, co-founder of global management consultancy, Engage, and operating consultant

across Europe, Middle East, Africa and Asia-Pacific.

MIKE ANTHONY

Mike’s life-long love affair with the global CPG industry, has given him

incredible insight into every sphere of the field. Passionate about sharing

unique thinking and powerful solutions, he is a globally recognised author,

international speaker, business leader and blogger. Co-founding successful

global management consultancy Engage, has led him to serve over 100

corporations; 50+ in the top 250 consumer goods companies globally. Co-author of “The Shopper Marketing

Revolution” with Toby Desforges.

World-class pedigree in developing and delivering shopper marketing, trade marketing, sales and the digital learning solutions

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shoppermarketingexperts.com

Contact us today to discuss our innovative ‘be part of the tour with us’ custom packages

hello@shoppermarketingexperts.com

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Join hundreds of professionals and brands signing up to our revolutionary, powerful & practical shopper focused approach from the experts

Developed with global shopper marketing experts and authors Toby Desforges & Mike Anthony.

Relevant, engaging course content that contains best

practice examples and real world case studies.

A SIMPLE, CONNECTED & ENGAGING LEARNING EXPERIENCE

Includes theRevolutionary Five Step

Total Marketing™Model to help

companies improvePerformance

Improved shopper focussed solutions

Innovative and disruptive thinking and ideas

Individual and team growth

Enhanced business performance

shoppermarketingexperts.com

1 Understand

consumer priorities - drivers of brand growth

2 Understand the role

shoppers play - segment, identify and understand target shoppers

5 Identify what activity is

necessary and where - Define trade investment frameworks, route to market and key customer engagement strategies

3 Cut through complexity of diverse

channels - define new channel structures and prioritize to maximize shopper influence and business profits

4 Identify priorities by

brand - create integrated marketing strategies to drive changes in consumer and shopper behaviour