and more The 43rd Tokyo Motor Show - MOVILMOTORS€¦ · championship series in 2015. Its newly developed in-line 4-cylinder engine delivers ample power when accel-erating, is easy

SUZUKI FAMILY

139Global Communication Magazine

Printed in Japan on recycled paper

Published by:

SUZUKI MOTOR CORPORATION English versionIssued date: March 2014

Suzuki Family is always happy to hear from our readers. Please send your letter and photo(s) with Suzuki products to: Suzuki Family Editor Global Marketing Administration Department Suzuki Motor Corporation (address shown left)(Letters and photos sent to us cannot be returned, and may be edited for publication.)

300 Takatsuka-cho, Minami-ku, Hamamatsu City, Japan 432-8611

SUZUKI FAMILY 139No.

March 2014

The 43rd Tokyo Motor ShowLet's Create a Brand New Story

Creating New Stories with SuzukiSuzuki wants to create exciting new stories with you that are full of new encounters.

and more...

SHOWTIME New Additions to the Suzuki Way of Life!Showcased in Europe and Asia

CONCEPT MODELS

SUZUKI FAMILYMarch 2014 2/3

CrosshikerCrosshiker proposes the personalised compact crossover concept for adults who treasure their playful side but also appreciate sophisticated aesthetics. Beautiful lines understate the culmination of advanced technologies that reduce weight and deliver eco-consciousness.

The Crosshiker’s richly expressive form revolutionizes the crossover image, and the contrast between its wide body and compact glass-enclosed cabin delivers a whole new level of visual impact and appeal.

The liberating interior gently wraps cabin occupants in a delight of beautiful layers and sporty ambience, while the futuristic Particle Interface frees the driver with voice-controlled operation over driving support functions.

X-LANDERThis concept model aims to appeal to drivers who wish to use it in the city or to head out for a little off-road fun.

Both the exterior and interior designs are loaded with playful touches that create a visual impression of off-road power and mechanical precision to establish a new 4WD presence.

Cameras mounted on the front and sides display current road conditions at tyre level. Features such as night mode and the recording ability create new opportunities to share the fun with friends. With X-LANDER, the excitement never ends as new adventures await.

RecursionRecursion features styling that gives form to the best motorcycling has to offer and engineering that strikes a balance between the running performance of a large displacement motorcycle and the easy handling and economy of a middle displacement motorcycle.

An ideal pairing of a newly developed 588cm3 liquid-cooled in-line 2-cylinder engine and intercooler turbo mounted on its compact body realizes easy handling and economy on city streets, and an exhilarating, torquey ride on winding roads.

Recursion represents a fusion between traditional motorcycle appeal and advanced technologies that focus atten-tion on the basics of riding excitement.

EXTRIGGERDeveloped to introduce more people to the fun of motorcycling, EXTRIGGER mounts the electric motor from the e-Let’s on a compact frame similar in appearance to that of a small BMX bike. This makes it easy to ride and offers environmentally conscious performance.

Despite its compact size, authentic motorcycle features include an aluminium frame, inverted front forks, and disc brakes. Integrated visible light communication technology allows riders to receive information from local shops or to communicate with friends.

HUSTLERHUSTLER is a minicar crossover model designed to support the active lifestyles of people who love getting outdoors and participating in sports.

The stylish yet practical design includes a variety of exterior SUV touches and a roomy and comfortable interior. These blend harmoniously with equip-ment features that serve well when enjoying the great outdoors, such as seatback tables and a luggage compart-ment floor that is easy to wipe clean.

HUSTLER CoupeThe HUSTLER Coupe offers a design variation that expands on the HUSTLER’s proposal of a new genre of minicar cross-over. The dynamic downward sweep of its roofline creates a beautiful silhouette with sporty styling and street-savvy attitude.

Large diameter aluminium wheels and innovative front and rear lamp designs aim to establish unique presence that befits the coupe naming.

MotoGP RacerThis exhibit featured the MotoGP racing machine that is currently being devel-oped for Suzuki’s return to the premier championship series in 2015.

Its newly developed in-line 4-cylinder engine delivers ample power when accel-erating, is easy to handle, and achieves high levels of fuel efficiency and durability.

The narrow frame layout is designed to maximise manoeuvrability and aerody-namic performance, while optimised rigidity and weight balance aim to create a highly competitive MotoGP machine.

Tokyo Motor ShowLet’s Create a Brand New Story

REFERENCE EXHIBITS

The collection of advanced technologies and exciting models on display in the Suzuki booth once again resulted in a highly successful exhibition for Suzuki Motor Corporation at the 43rd Tokyo Motor Show 2013, which ran from November 22 to December 1, 2013.

The booth’s theme of “Let’s Create a Brand New Story” reflected our desire to create exciting new stories with our customers that are full of new encounters and that offer new levels of driving pleasure.

CONCEPT MODELS


CrosshikerCrosshiker proposes the personalised compact crossover concept for adults who treasure their playful side but also appreciate sophisticated aesthetics. Beautiful lines understate the culmination of advanced technologies that reduce weight and deliver eco-consciousness.

The Crosshiker’s richly expressive form revolutionizes the crossover image, and the contrast between its wide body and compact glass-enclosed cabin delivers a whole new level of visual impact and appeal.

The liberating interior gently wraps cabin occupants in a delight of beautiful layers and sporty ambience, while the futuristic Particle Interface frees the driver with voice-controlled operation over driving support functions.

X-LANDERThis concept model aims to appeal to drivers who wish to use it in the city or to head out for a little off-road fun.

Both the exterior and interior designs are loaded with playful touches that create a visual impression of off-road power and mechanical precision to establish a new 4WD presence.

Cameras mounted on the front and sides display current road conditions at tyre level. Features such as night mode and the recording ability create new opportunities to share the fun with friends. With X-LANDER, the excitement never ends as new adventures await.

RecursionRecursion features styling that gives form to the best motorcycling has to offer and engineering that strikes a balance between the running performance of a large displacement motorcycle and the easy handling and economy of a middle displacement motorcycle.

An ideal pairing of a newly developed 588cm3 liquid-cooled in-line 2-cylinder engine and intercooler turbo mounted on its compact body realizes easy handling and economy on city streets, and an exhilarating, torquey ride on winding roads.

Recursion represents a fusion between traditional motorcycle appeal and advanced technologies that focus atten-tion on the basics of riding excitement.

EXTRIGGERDeveloped to introduce more people to the fun of motorcycling, EXTRIGGER mounts the electric motor from the e-Let’s on a compact frame similar in appearance to that of a small BMX bike. This makes it easy to ride and offers environmentally conscious performance.

Despite its compact size, authentic motorcycle features include an aluminium frame, inverted front forks, and disc brakes. Integrated visible light communication technology allows riders to receive information from local shops or to communicate with friends.

HUSTLERHUSTLER is a minicar crossover model designed to support the active lifestyles of people who love getting outdoors and participating in sports.

The stylish yet practical design includes a variety of exterior SUV touches and a roomy and comfortable interior. These blend harmoniously with equip-ment features that serve well when enjoying the great outdoors, such as seatback tables and a luggage compart-ment floor that is easy to wipe clean.

HUSTLER CoupeThe HUSTLER Coupe offers a design variation that expands on the HUSTLER’s proposal of a new genre of minicar cross-over. The dynamic downward sweep of its roofline creates a beautiful silhouette with sporty styling and street-savvy attitude.

Large diameter aluminium wheels and innovative front and rear lamp designs aim to establish unique presence that befits the coupe naming.

MotoGP RacerThis exhibit featured the MotoGP racing machine that is currently being devel-oped for Suzuki’s return to the premier championship series in 2015.

Its newly developed in-line 4-cylinder engine delivers ample power when accel-erating, is easy to handle, and achieves high levels of fuel efficiency and durability.

The narrow frame layout is designed to maximise manoeuvrability and aerody-namic performance, while optimised rigidity and weight balance aim to create a highly competitive MotoGP machine.

Tokyo Motor ShowLet’s Create a Brand New Story

REFERENCE EXHIBITS

The collection of advanced technologies and exciting models on display in the Suzuki booth once again resulted in a highly successful exhibition for Suzuki Motor Corporation at the 43rd Tokyo Motor Show 2013, which ran from November 22 to December 1, 2013.

The booth’s theme of “Let’s Create a Brand New Story” reflected our desire to create exciting new stories with our customers that are full of new encounters and that offer new levels of driving pleasure.

Suzuki iV-4 concept debuts at the 65th IAA Frankfurt Motor Show

Suzuki hosted the world premiere of its compact SUV concept model iV-4 at the Frankfurt Motor Show in September 2013. The occasion was celebrated with both a press conference and a visually charged stage presentation in the Suzuki booth.

Developed under the concept message of “Grab your field”,

Suzuki introduces the Karimun Wagon R eco-car in Indonesia

The Karimun Wagon R was officially launched in November 2013 as a model that complies with the government program for eco-conscious cars. This followed the introduction of the Suzuki Low Cost Green Car (LCGC) product candidate at The 21st Indonesia International Motor Show (IIMS) in September 2013.

The Karimun Wagon R is a compact, multi-purpose vehicle that is spacious and comfortable enough for young Indonesian families and the right match for urban dwellers who often face traffic jams and require high mobility within crowded spaces.

The Karimun Wagon R was also launched via a live television broadcast the special “Karimun Wagon R: SUPER Show”. A nationwide launch campaign began the following day with a series of exhibitions at shopping centres and other venues throughout Indonesia.


What’s Goin’ On? SHOWTIME

AUTOMOBILE SHOW

New Additions to the Suzuki Way of Life! Showcased in Europe and Asia The Chinese premiere of the new Swift Sport

The sporty flagship model of the Swift series was introduced at the 11th China (Guangzhou) International Automobile Exhibition in November 2013. The new Swift Sport reflects Suzuki’s relentless pursuit of the fundamentals of automobile performance: running, turning and stopping.

Its great-looking styling is derived from the design theme “Aggressive and Dignified”, with its ground-hugging form instilling a sense of tension that balances sportiness with a premium look.

The new model aims to increase driving performance suitable for today’s sporty driving experience while paying due consideration to the environment. Suzuki commenced sales of the Swift Sport as a premium compact sports model through the Suzuki (China) Investment Co., Ltd in January 2014.

New Suzuki Two-Wheelers Unveiled at Indian Auto Expo

At the Indian Auto Expo 7-11 February in Delhi, Suzuki Motorcycle India Limited (SMIL), introduced two new products – the Gixxer and the Let’s.

Suzuki’s flagship model for the Indian market, the Gixxer, boasts styling and riding performance that appeals to young urban riders who enjoy its stylish looks and sporty handling. The single-cylinder motorcycle features a “new and powerful” carburettor-fed engine developed by the designers of the GSX-R series which has best in class fuel efficiency.

The Let’s scooter is aimed at urban riders looking for styling, economy and practicality. Powered by a light, compact, fuel efficient engine, the Let’s delivers class-leading 63kmpl* and pickup. For work or pleasure the Let’s offers such practical

the iV-4 is designed so each customer can easily personalise it and turn it into a vehicle that perfectly fits their lifestyle. This is reflected in its naming, with “i” standing for “individuality”, “V” for “vehicle”, and “4” for “4 wheel-drive”.

While remaining faithful to Suzuki’s traditional SUV design, the iV-4’s powerful exterior design distinguishes itself with a futuristic feel imparted by distinctive touches.

The world premiere of Suzuki’s A:Wind concept model in Thailand

Suzuki staged the world premiere of the A:Wind hatchback concept model at the 30th Thailand International Motor Expo 2013, which ran from November 28 through December 10, 2013. It was introduced as an A-segment hatchback concept model that delivers dynamic styling, roominess and a level of quality that transcends A-segment standards.

The A:Wind is so named because it seeks to bring a fresh wind to the A-segment as a global compact car with new appeal. Not constrained by conventional A-segment standards, it embodies the expertise in building compact cars that has made Suzuki an admired brand around the world. Features include the charm and quality appeal of its elegant-looking exterior and interior, a spacious and user-friendly cabin

environment, class-leading luggage space, and excellent fuel efficiency.

Celerio, the production model based on the A:Wind, has been launched at international motor shows.

MOTORCYCLE SHOW

features as cutaway floorboards for easy handling, and the convenience of a twist and go engine.* Under Suzuki test condition

Suzuki iV-4 concept debuts at the 65th IAA Frankfurt Motor Show

Suzuki hosted the world premiere of its compact SUV concept model iV-4 at the Frankfurt Motor Show in September 2013. The occasion was celebrated with both a press conference and a visually charged stage presentation in the Suzuki booth.

Developed under the concept message of “Grab your field”,

Suzuki introduces the Karimun Wagon R eco-car in Indonesia

The Karimun Wagon R was officially launched in November 2013 as a model that complies with the government program for eco-conscious cars. This followed the introduction of the Suzuki Low Cost Green Car (LCGC) product candidate at The 21st Indonesia International Motor Show (IIMS) in September 2013.

The Karimun Wagon R is a compact, multi-purpose vehicle that is spacious and comfortable enough for young Indonesian families and the right match for urban dwellers who often face traffic jams and require high mobility within crowded spaces.

The Karimun Wagon R was also launched via a live television broadcast the special “Karimun Wagon R: SUPER Show”. A nationwide launch campaign began the following day with a series of exhibitions at shopping centres and other venues throughout Indonesia.



AUTOMOBILE SHOW

New Additions to the Suzuki Way of Life! Showcased in Europe and Asia The Chinese premiere of the new Swift Sport

The sporty flagship model of the Swift series was introduced at the 11th China (Guangzhou) International Automobile Exhibition in November 2013. The new Swift Sport reflects Suzuki’s relentless pursuit of the fundamentals of automobile performance: running, turning and stopping.

Its great-looking styling is derived from the design theme “Aggressive and Dignified”, with its ground-hugging form instilling a sense of tension that balances sportiness with a premium look.

The new model aims to increase driving performance suitable for today’s sporty driving experience while paying due consideration to the environment. Suzuki commenced sales of the Swift Sport as a premium compact sports model through the Suzuki (China) Investment Co., Ltd in January 2014.

New Suzuki Two-Wheelers Unveiled at Indian Auto Expo

At the Indian Auto Expo 7-11 February in Delhi, Suzuki Motorcycle India Limited (SMIL), introduced two new products – the Gixxer and the Let’s.

Suzuki’s flagship model for the Indian market, the Gixxer, boasts styling and riding performance that appeals to young urban riders who enjoy its stylish looks and sporty handling. The single-cylinder motorcycle features a “new and powerful” carburettor-fed engine developed by the designers of the GSX-R series which has best in class fuel efficiency.

The Let’s scooter is aimed at urban riders looking for styling, economy and practicality. Powered by a light, compact, fuel efficient engine, the Let’s delivers class-leading 63kmpl* and pickup. For work or pleasure the Let’s offers such practical

the iV-4 is designed so each customer can easily personalise it and turn it into a vehicle that perfectly fits their lifestyle. This is reflected in its naming, with “i” standing for “individuality”, “V” for “vehicle”, and “4” for “4 wheel-drive”.

While remaining faithful to Suzuki’s traditional SUV design, the iV-4’s powerful exterior design distinguishes itself with a futuristic feel imparted by distinctive touches.

The world premiere of Suzuki’s A:Wind concept model in Thailand

Suzuki staged the world premiere of the A:Wind hatchback concept model at the 30th Thailand International Motor Expo 2013, which ran from November 28 through December 10, 2013. It was introduced as an A-segment hatchback concept model that delivers dynamic styling, roominess and a level of quality that transcends A-segment standards.

The A:Wind is so named because it seeks to bring a fresh wind to the A-segment as a global compact car with new appeal. Not constrained by conventional A-segment standards, it embodies the expertise in building compact cars that has made Suzuki an admired brand around the world. Features include the charm and quality appeal of its elegant-looking exterior and interior, a spacious and user-friendly cabin

environment, class-leading luggage space, and excellent fuel efficiency.

Celerio, the production model based on the A:Wind, has been launched at international motor shows.

MOTORCYCLE SHOW

features as cutaway floorboards for easy handling, and the convenience of a twist and go engine.* Under Suzuki test condition



V-Strom 1000 ABS and BURGMAN 125/200/ABS highly popular in Milan

The V-Strom 1000 ABS and BURGMAN 125/200/ABS models were proudly displayed at the EICMA 2013 show in Milan in November. This followed closely on the heels of the successful launch event for these new models held at Le Mans in late September 2013 just after the SERT team had won the 24-hour WEC event there.

At this popular international motorcycle exhibition, Suzuki had 53 models on display in its booth, which occupied almost 1,000 square metres. The V-Strom 1000 ABS and BURGMAN 125/200/ABS were particularly well received. Visitors had many questions regard-ing the V-Strom 1000 ABS, including those who were interested in the accessories and variety of available equipment configurations.

V-Strom 1000 ABSA powerful yet easy-to-control engine and compact, lightweight chassis provide a fun and comfortable riding experience suited to a wide range of riders. The styling and equipment package both tickle the rider’s sense of adventure. Inspiration for its unmistakable styling comes from the 1988 DR750S, the originator of the signature front “beak” detail.

BURGMAN 125/200/ABSThe updated BURGMAN 125 and 200 further enhance the models’ already sophisticated styling and utility features to offer an even more efficient, convenient and luxurious riding experience. True to the luxury scooter image of the series, the BURGMAN 125 and 200 offer an elegant solution to the needs of daily commuting.

Journalists flock to Almeria, Spain to ride the V-Strom 1000 ABSSome 110 Journalists representing 60 publi-cations from 21 countries gathered in Alme-ria, Spain at the end of November 2013 to participate in the test ride event for the new V-Strom 1000 ABS.

Following presentations on the product concept and technical features, participants put the bike through its paces on a 320km ride along the southern coast of Andalusia. Response to the experience was highly positive, with the respective magazines running favourable articles and the V-Strom 1000 ABS adorning their front covers. Here’s a sample of what they had to say.

MOTORRAD Magazine (Germany):Balance is really good, suspension elements work stably, it is comfortable enough with a good riding position, and is easy to handle. It’s a really well done bike.

Suzuki Marine Brand Stands Out in EU Boat ShowsSuccessful Introduction of New DF25A/30A and DF2.5L

Suzuki makes a big splash at the Salon Nautique International de Paris 2013 (Paris International Boat Show)

The Suzuki booth at the Paris International Boat Show was a colossal success. The booth’s sleek look and profes-sional presentation made it clear to the many passersby who enjoyed a long close look that Suzuki has earned its position as a leading maker of outboard motors.

The stronger relationships that have been forged with boat makers resulted in Suzuki achieving the highest rate of visibility among outboard motor manu-facturers at the show. In total, 49 boats in the booths of roughly a dozen different boat makers were appealingly displayed with Suzuki outboard motors attached.

The show also served as the venue for a press conference on December 6 where the new the new DF25A and DF30A models were unveiled to a highly

Strong Suzuki Presence impressesvisitors at the boot Düsseldorf 2014(International Boat Show Düsseldorf 2014)

The International Boat Show held in Düsseldorf from 18 to 26 January attracted 248,600 visitors, an increase of ten percent over last year.

The Suzuki booth impressively presented brand concepts of high quality, simplicity and cleanliness. Surrounded by Suzuki dealers’ booths, Suzuki’s presence enhanced and overwhelmed that of other outboard brands. Moreover, as many as 60 boats displayed in the venue carried Suzuki outboard motors, giving a strong impact to visitors.

receptive European press. While delivering plenty of horsepower, these new additions to the Suzuki outboard lineup will be the lightest outboards available in their respective classes, weighing in at only 62kg for the manually starting, S-shaft model. Adopting Suzuki’s advanced technologies, they also boast a high level of fuel efficiency and environmental performance that will certainly attract and satisfy owners who are concerned about the environment.

The highlights were Suzuki’s new DF25A/30A and DF2.5L, the first with its impressive lightweight and Lean Burn technology and the second with the long-awaited L-shaft added to the S-shaft. The new models enhanced the Suzuki Marine line-ups.



V-Strom 1000 ABS and BURGMAN 125/200/ABS highly popular in Milan

The V-Strom 1000 ABS and BURGMAN 125/200/ABS models were proudly displayed at the EICMA 2013 show in Milan in November. This followed closely on the heels of the successful launch event for these new models held at Le Mans in late September 2013 just after the SERT team had won the 24-hour WEC event there.

At this popular international motorcycle exhibition, Suzuki had 53 models on display in its booth, which occupied almost 1,000 square metres. The V-Strom 1000 ABS and BURGMAN 125/200/ABS were particularly well received. Visitors had many questions regard-ing the V-Strom 1000 ABS, including those who were interested in the accessories and variety of available equipment configurations.

V-Strom 1000 ABSA powerful yet easy-to-control engine and compact, lightweight chassis provide a fun and comfortable riding experience suited to a wide range of riders. The styling and equipment package both tickle the rider’s sense of adventure. Inspiration for its unmistakable styling comes from the 1988 DR750S, the originator of the signature front “beak” detail.

BURGMAN 125/200/ABSThe updated BURGMAN 125 and 200 further enhance the models’ already sophisticated styling and utility features to offer an even more efficient, convenient and luxurious riding experience. True to the luxury scooter image of the series, the BURGMAN 125 and 200 offer an elegant solution to the needs of daily commuting.

Journalists flock to Almeria, Spain to ride the V-Strom 1000 ABSSome 110 Journalists representing 60 publi-cations from 21 countries gathered in Alme-ria, Spain at the end of November 2013 to participate in the test ride event for the new V-Strom 1000 ABS.

Following presentations on the product concept and technical features, participants put the bike through its paces on a 320km ride along the southern coast of Andalusia. Response to the experience was highly positive, with the respective magazines running favourable articles and the V-Strom 1000 ABS adorning their front covers. Here’s a sample of what they had to say.

MOTORRAD Magazine (Germany):Balance is really good, suspension elements work stably, it is comfortable enough with a good riding position, and is easy to handle. It’s a really well done bike.

Suzuki Marine Brand Stands Out in EU Boat ShowsSuccessful Introduction of New DF25A/30A and DF2.5L

Suzuki makes a big splash at the Salon Nautique International de Paris 2013 (Paris International Boat Show)

The Suzuki booth at the Paris International Boat Show was a colossal success. The booth’s sleek look and profes-sional presentation made it clear to the many passersby who enjoyed a long close look that Suzuki has earned its position as a leading maker of outboard motors.

The stronger relationships that have been forged with boat makers resulted in Suzuki achieving the highest rate of visibility among outboard motor manu-facturers at the show. In total, 49 boats in the booths of roughly a dozen different boat makers were appealingly displayed with Suzuki outboard motors attached.

The show also served as the venue for a press conference on December 6 where the new the new DF25A and DF30A models were unveiled to a highly

Strong Suzuki Presence impressesvisitors at the boot Düsseldorf 2014(International Boat Show Düsseldorf 2014)

The International Boat Show held in Düsseldorf from 18 to 26 January attracted 248,600 visitors, an increase of ten percent over last year.

The Suzuki booth impressively presented brand concepts of high quality, simplicity and cleanliness. Surrounded by Suzuki dealers’ booths, Suzuki’s presence enhanced and overwhelmed that of other outboard brands. Moreover, as many as 60 boats displayed in the venue carried Suzuki outboard motors, giving a strong impact to visitors.

receptive European press. While delivering plenty of horsepower, these new additions to the Suzuki outboard lineup will be the lightest outboards available in their respective classes, weighing in at only 62kg for the manually starting, S-shaft model. Adopting Suzuki’s advanced technologies, they also boast a high level of fuel efficiency and environmental performance that will certainly attract and satisfy owners who are concerned about the environment.

The highlights were Suzuki’s new DF25A/30A and DF2.5L, the first with its impressive lightweight and Lean Burn technology and the second with the long-awaited L-shaft added to the S-shaft. The new models enhanced the Suzuki Marine line-ups.


In 2015, Suzuki will celebrate the 50th anniversary of our first outboard motor, the D55 (2-stroke, 4.1kW) which went on the market in 1965. Since then, Suzuki Marine has progressed to the market-leading status of our current range of four-stroke outboards, because our engineers are passionate about perfecting fuel-efficient, technologically advanced outboard motors. From the lightweight portable DF2.5 (1.8kW) to the powerful DF300AP (220.7kW), Suzuki Marine can proudly offer you just the right outboard to optimize your time on the water.

Employing technical and market experience gained developing a seaweed harvesting machine for the marine products industry, Suzuki progressed to designing outboard motors. Our first, the D55, earned high praise for outstanding durability and the kind of original features that continue to embody the Suzuki outboard tradition.

Suzuki Precision Maneuvering brings the ease and intuitive operation of joystick control capability to multi-engine configurations of outboards equipped with Suzuki Precision Control.

The joystick controller enables effortless maneuverabil-ity by placing 360-degree directional control at the finger-tips, whether moving forward, backward, sideways, or pivot-ing on the spot. Joystick control is ideal for piloting around crowded docks, tight slips, or on launch ramps. It is invaluable when compensating for crosswinds or currents. And it delivers precise control proves a blessing when positioning the boat for fishing.

The first two outboards scheduled to offer this new capability are the Suzuki DF300AP and DF250AP, which will first be introduced in the American market.

Celebrating 50 Years of Suzuki Marine Progress

The Ultimate Integrationof Suzuki Precision Controland Drive-by-Wire Steering

MOVEYour Boat In Virtually Any Direction

PIVOTYour Boat Left Or Right On Center

Leadership in Outboard Technology Since 1965

Next year’s 50th anniversary will illustrate how Suzuki Marine has matured over five decades both in the market and in the community. The annual Clean Up the World Campaign conducted by employees and their families is appreciated by the boating fraternity and builds pride among Suzuki Family members.

Always appreciated by local communities, the campaign increases ecological awareness, while strengthening the Suzuki Marine brand image. In honour of the 50th anniversary celebration, we encourage members of the Suzuki Family to support the 3rd “Clean Up the World Campaign”, helping to create new Suzuki fans on a global scale.

Building Brand Recognition and Ecological Awareness

Development of Suzuki Outboards

1965

1980Suzuki first invented Oil Injection for outboards, and introduced the Oil Injection Series DT85OI, DT115OI and DT140OI (2-stroke,62.5kW/84.6kW/103.0kW).

1965 The first Suzuki Outboard, D55, marketed.

1987 DT200 Exanté (2-stroke, 147.1kW) wins the first “Most Innovative Products” award from the National Marine Manufacture’s Association (NMMA).

1994 Suzuki introduced DF9.9 (7.3kW) and DF15 (11.0kW), the first 4-stroke outboards.

1997DF60 (44.1kW) and DF70 (51.5kW), the first Suzuki 4-stroke outboards with Electric Fuel Injection System, marketed. DF60 and DF70 win the “Innovation Award” at the International Marine Trades Exposition and Convention (IMTEC).

2003DF200/225/250 (147.0kW/165kW/184.0kW), the first Suzuki 4-stroke V6 outboards revealed. DF250 wins the “IMTEC Innovation Award” at the 2003 International Miami Boat Show.

2011 New Generation DF300AP (220.7kW) debut. DF300AP features the world’s first Selective Rotation outboard that combines regular and counter-rotation operation into the same outboard.* DF300AP wins the “2012 NMMA Award for Innovation” at the Miami International Boat Show.*Optional switch and propeller are needed.

1980

1990

2000

2010

2015

BOOSTHelps Overcome Wind And Current

Advanced Suzuki Outboard Technologies

Suzuki Precision Control (Electronic Throttle and Shift Systems)

Suzuki Precision Maneuvering(Joystick Control System)

Suzuki Precision Control is an advanced computer-based control system that replaces the mechanical cables found in conventional systems with electronic “drive-by-wire” control over both throttle and shift operations. This eliminates the resistance inherent in these systems and makes operation both smoother and more precise. While the user enjoys silky smooth throttle and shift operations, the system’s computer processes and transmits commands in real time to actuators at the engine. The results are most evident in the low rpm range, where operation is noticeably smooth and accurate.

The benefits of Suzuki Precision Control extend beyond those related to ergonomics and user experience. By interfacing with Suzuki’s Lean Burn Control System, the system realizes control over the fuel-air mixture to improve fuel economy over a wide range of operating speeds (rpm). In addition, the system’s simple wiring makes installation easy and so

reduces the time required for rigging and adjustment. Suzuki Precision Control offers exact control for single, twin, triple or quad engine applications, as well as dual stations.


In 2015, Suzuki will celebrate the 50th anniversary of our first outboard motor, the D55 (2-stroke, 4.1kW) which went on the market in 1965. Since then, Suzuki Marine has progressed to the market-leading status of our current range of four-stroke outboards, because our engineers are passionate about perfecting fuel-efficient, technologically advanced outboard motors. From the lightweight portable DF2.5 (1.8kW) to the powerful DF300AP (220.7kW), Suzuki Marine can proudly offer you just the right outboard to optimize your time on the water.

Employing technical and market experience gained developing a seaweed harvesting machine for the marine products industry, Suzuki progressed to designing outboard motors. Our first, the D55, earned high praise for outstanding durability and the kind of original features that continue to embody the Suzuki outboard tradition.

Suzuki Precision Maneuvering brings the ease and intuitive operation of joystick control capability to multi-engine configurations of outboards equipped with Suzuki Precision Control.

The joystick controller enables effortless maneuverabil-ity by placing 360-degree directional control at the finger-tips, whether moving forward, backward, sideways, or pivot-ing on the spot. Joystick control is ideal for piloting around crowded docks, tight slips, or on launch ramps. It is invaluable when compensating for crosswinds or currents. And it delivers precise control proves a blessing when positioning the boat for fishing.

The first two outboards scheduled to offer this new capability are the Suzuki DF300AP and DF250AP, which will first be introduced in the American market.

Celebrating 50 Years of Suzuki Marine Progress

The Ultimate Integrationof Suzuki Precision Controland Drive-by-Wire Steering

MOVEYour Boat In Virtually Any Direction

PIVOTYour Boat Left Or Right On Center

Leadership in Outboard Technology Since 1965

Next year’s 50th anniversary will illustrate how Suzuki Marine has matured over five decades both in the market and in the community. The annual Clean Up the World Campaign conducted by employees and their families is appreciated by the boating fraternity and builds pride among Suzuki Family members.

Always appreciated by local communities, the campaign increases ecological awareness, while strengthening the Suzuki Marine brand image. In honour of the 50th anniversary celebration, we encourage members of the Suzuki Family to support the 3rd “Clean Up the World Campaign”, helping to create new Suzuki fans on a global scale.

Building Brand Recognition and Ecological Awareness

Development of Suzuki Outboards

1965

1980Suzuki first invented Oil Injection for outboards, and introduced the Oil Injection Series DT85OI, DT115OI and DT140OI (2-stroke,62.5kW/84.6kW/103.0kW).

1965 The first Suzuki Outboard, D55, marketed.

1987 DT200 Exanté (2-stroke, 147.1kW) wins the first “Most Innovative Products” award from the National Marine Manufacture’s Association (NMMA).

1994 Suzuki introduced DF9.9 (7.3kW) and DF15 (11.0kW), the first 4-stroke outboards.

1997DF60 (44.1kW) and DF70 (51.5kW), the first Suzuki 4-stroke outboards with Electric Fuel Injection System, marketed. DF60 and DF70 win the “Innovation Award” at the International Marine Trades Exposition and Convention (IMTEC).

2003DF200/225/250 (147.0kW/165kW/184.0kW), the first Suzuki 4-stroke V6 outboards revealed. DF250 wins the “IMTEC Innovation Award” at the 2003 International Miami Boat Show.

2011 New Generation DF300AP (220.7kW) debut. DF300AP features the world’s first Selective Rotation outboard that combines regular and counter-rotation operation into the same outboard.* DF300AP wins the “2012 NMMA Award for Innovation” at the Miami International Boat Show.*Optional switch and propeller are needed.

1980

1990

2000

2010

2015

BOOSTHelps Overcome Wind And Current

Advanced Suzuki Outboard Technologies

Suzuki Precision Control (Electronic Throttle and Shift Systems)

Suzuki Precision Maneuvering(Joystick Control System)

Suzuki Precision Control is an advanced computer-based control system that replaces the mechanical cables found in conventional systems with electronic “drive-by-wire” control over both throttle and shift operations. This eliminates the resistance inherent in these systems and makes operation both smoother and more precise. While the user enjoys silky smooth throttle and shift operations, the system’s computer processes and transmits commands in real time to actuators at the engine. The results are most evident in the low rpm range, where operation is noticeably smooth and accurate.

The benefits of Suzuki Precision Control extend beyond those related to ergonomics and user experience. By interfacing with Suzuki’s Lean Burn Control System, the system realizes control over the fuel-air mixture to improve fuel economy over a wide range of operating speeds (rpm). In addition, the system’s simple wiring makes installation easy and so

reduces the time required for rigging and adjustment. Suzuki Precision Control offers exact control for single, twin, triple or quad engine applications, as well as dual stations.

Suzuki distributors – both experienced and new – focus on building the brand through outstanding service and value-packed products.

What’s Goin’ On?

he Suzuki Endurance Racing Team (SERT) won the 2013 FIM World Endurance Championship follow-ing a drama-packed fourth and final round at Le

Mans in France. Aboard their Suzuki GSX-R1000, the team charged back from last position after a minor crash and subsequent cooling problem forced a complete engine rebuild the first evening.

SERT riders Vincent Philippe, Julien Da Costa and Alex Cudlin finished 26th overall and 12th in their class at the end of 24 hours of racing. In doing so, they clinched the French team’s 13th World Endurance Championship, its fourth consecutive title, and its eighth aboard the Suzuki GSX-R1000. The team won four of its five previous championships racing Suzuki GSX-R750 machines and took its first title in 1983 aboard a Suzuki GS1000R.

Suzuki’s strong performance in Round 2 of the series at Suzuka 8 Hours and at Round 3 in Germany positioned the SERT team to make the final winning run and become world champion. At Suzuka although missing a podium finish the SERT team of Vincent Philippe, Anthony Delhalle and Julien Da Costa finished 4th enabling the reigning Endurance World Champions to climb into the overall lead in WEC champion-ship points. In a demonstration of the strength and depth of the Suzuki contingent, two of the three teams finishing ahead

of SERT were Suzuki teams. At the 8-Hour World Endurance event at Oschersleben, Germany, the third round of the cham-pionships, SERT led from start to finish with a total of 316 laps, two laps ahead of the nearest challenger.

Suzuki’s GSX-R1000 also dominated the Superstock class, with Team Motors Events April Moto taking the win and Junior Team LMS Suzuki placing second. The two teams’ near-standard production machines claimed the fifth and sixth places overall at Le Mans.


WEC CHAMPIONSHIP POINTS

Team

1

2

3

4

SERT

Yamaha France

SRC Kawasaki

Team R2CL

Suzuki

Yamaha

Kawasaki

Suzuki

93

88

80

77

28

24

40

21

21

18

0

11

35

18

0

12

9

28

40

33

Manufacture Total points

Round 1France20 Apr

Round 2Japan28 Jul

Round 3Germany17 Aug

Round 4France21 Sept

T

SERT clinches its fourth consecutive and 13th all-time WEC title at Le Mans

SUZUKI WINS 2013 FIM WORLD ENDURANCE CHAMPIONSHIP

Suzuki Family Member Casa Pellas Celebrates 100 years of Service ExcellenceLast October, Casa Pellas, Suzuki distributor in Nicaragua, celebrated its grand centenary.

The company’s relationship with Suzuki is long and strong: a longtime member of the Suzuki family, Casa Pellas began Suzuki car distribution in 1965. In 2014, Casa Pellas plans to launch compact car models that will enhance Suzuki’s reputa-tion in the country for dynamism and innovation.

Last September, Mozambican distributor Autogest-Comercio Automovel opened its first Suzuki automobile dealership in Maputo to manage sales and service in the southeast African country. At the opening ceremony, CEO Luis Rocha Brito and General Director Eduardo Garrett Duarte welcomed over 60 government dignitaries and guests, and presented such models as the Celerio, Swift Dzire, Jimny and Grand Vitara.

A country of 23 million people with about 800,000 square kilometers of land, Mozambique has been the focus of large-scale natural gas development in recent years, and the accompanying economic growth and foreign investment has stimulated new small car demand. Accordingly, Autogest-

A U T O M O B I L E S

New Suzuki Dealer Enters High-Demand African Market

Dynamic Suzuki Initiatives in Growing Markets

Comercio Automovel has positioned itself to satisfy the rapidly growing market in the region by providing value-packed Suzuki products through service centres it will deploy in major cities.

Chairman Mr. Silvio Pellas and Manager/Director of Suzuki Department Ms. Desirée Solórzano

As a solid business consortium with over ten decades of experience, Casa Pellas is the only car dealership in the country with a branch network that exhibits vehicles and offers spare parts nationwide. Passionate about service and the pursuit of excellence, the company also offers a range of such innovative services as evening workshops, mobile workshops, 1-hour express maintenance, express painting, online/email tracking of vehicle repair progress and client transportation services, all of which are unique and revolutionary services in Nicaragua.

Casa Pellas and its associates, passionate about social responsibility, conduct road safety education for elementary and secondary students. To date more than 100,000 students and teachers have benefited from the program.

NICARAGUA CASA PELLAS, S.A.

A U T O M O B I L E SMOZAMBIQUE AUTOGEST-COMERCIO AUTOMOVEL, LDA.

Suzuki distributors – both experienced and new – focus on building the brand through outstanding service and value-packed products.


he Suzuki Endurance Racing Team (SERT) won the 2013 FIM World Endurance Championship follow-ing a drama-packed fourth and final round at Le

Mans in France. Aboard their Suzuki GSX-R1000, the team charged back from last position after a minor crash and subsequent cooling problem forced a complete engine rebuild the first evening.

SERT riders Vincent Philippe, Julien Da Costa and Alex Cudlin finished 26th overall and 12th in their class at the end of 24 hours of racing. In doing so, they clinched the French team’s 13th World Endurance Championship, its fourth consecutive title, and its eighth aboard the Suzuki GSX-R1000. The team won four of its five previous championships racing Suzuki GSX-R750 machines and took its first title in 1983 aboard a Suzuki GS1000R.

Suzuki’s strong performance in Round 2 of the series at Suzuka 8 Hours and at Round 3 in Germany positioned the SERT team to make the final winning run and become world champion. At Suzuka although missing a podium finish the SERT team of Vincent Philippe, Anthony Delhalle and Julien Da Costa finished 4th enabling the reigning Endurance World Champions to climb into the overall lead in WEC champion-ship points. In a demonstration of the strength and depth of the Suzuki contingent, two of the three teams finishing ahead

of SERT were Suzuki teams. At the 8-Hour World Endurance event at Oschersleben, Germany, the third round of the cham-pionships, SERT led from start to finish with a total of 316 laps, two laps ahead of the nearest challenger.

Suzuki’s GSX-R1000 also dominated the Superstock class, with Team Motors Events April Moto taking the win and Junior Team LMS Suzuki placing second. The two teams’ near-standard production machines claimed the fifth and sixth places overall at Le Mans.


WEC CHAMPIONSHIP POINTS

Team

1

2

3

4

SERT

Yamaha France

SRC Kawasaki

Team R2CL

Suzuki

Yamaha

Kawasaki

Suzuki

93

88

80

77

28

24

40

21

21

18

0

11

35

18

0

12

9

28

40

33

Manufacture Total points

Round 1France20 Apr

Round 2Japan28 Jul

Round 3Germany17 Aug

Round 4France21 Sept

T

SERT clinches its fourth consecutive and 13th all-time WEC title at Le Mans

SUZUKI WINS 2013 FIM WORLD ENDURANCE CHAMPIONSHIP

Suzuki Family Member Casa Pellas Celebrates 100 years of Service ExcellenceLast October, Casa Pellas, Suzuki distributor in Nicaragua, celebrated its grand centenary.

The company’s relationship with Suzuki is long and strong: a longtime member of the Suzuki family, Casa Pellas began Suzuki car distribution in 1965. In 2014, Casa Pellas plans to launch compact car models that will enhance Suzuki’s reputa-tion in the country for dynamism and innovation.

Last September, Mozambican distributor Autogest-Comercio Automovel opened its first Suzuki automobile dealership in Maputo to manage sales and service in the southeast African country. At the opening ceremony, CEO Luis Rocha Brito and General Director Eduardo Garrett Duarte welcomed over 60 government dignitaries and guests, and presented such models as the Celerio, Swift Dzire, Jimny and Grand Vitara.

A country of 23 million people with about 800,000 square kilometers of land, Mozambique has been the focus of large-scale natural gas development in recent years, and the accompanying economic growth and foreign investment has stimulated new small car demand. Accordingly, Autogest-

A U T O M O B I L E S

New Suzuki Dealer Enters High-Demand African Market

Dynamic Suzuki Initiatives in Growing Markets

Comercio Automovel has positioned itself to satisfy the rapidly growing market in the region by providing value-packed Suzuki products through service centres it will deploy in major cities.

Chairman Mr. Silvio Pellas and Manager/Director of Suzuki Department Ms. Desirée Solórzano

As a solid business consortium with over ten decades of experience, Casa Pellas is the only car dealership in the country with a branch network that exhibits vehicles and offers spare parts nationwide. Passionate about service and the pursuit of excellence, the company also offers a range of such innovative services as evening workshops, mobile workshops, 1-hour express maintenance, express painting, online/email tracking of vehicle repair progress and client transportation services, all of which are unique and revolutionary services in Nicaragua.

Casa Pellas and its associates, passionate about social responsibility, conduct road safety education for elementary and secondary students. To date more than 100,000 students and teachers have benefited from the program.

NICARAGUA CASA PELLAS, S.A.

A U T O M O B I L E SMOZAMBIQUE AUTOGEST-COMERCIO AUTOMOVEL, LDA.



AUTOMOBILES

MARINE PRODUCTS MOTORCYCLES

Former racewalker Robert Korzeniowski, winner of four gold medals at the Summer Olympics and three world championships, has enjoyed being one of the first drivers in Poland to get to know the new Suzuki cross-over. He thinks the new SX4/SX4 S-CROSS is just right for a vibrant lifestyle.

The famous sportsman, who embodies all the values of the Suzuki’s Way of Life!, supports Suzuki’s communication and

promotional activities in Poland. Korzenio-wski, who is happy to be in the partnership, says “The SX4 S-CROSS is a perfect car for such active people as myself. Thanks to the impressive luggage and cabin space, I can travel carrying all the necessary things with me. I am a fan of the 4WD, which allows me to reach any destination. Besides that, the new crossover looks really good!”

Last October, Suzuki distributor SPA Elsecom launched the new Swift in Algeria at a press conference in the historical city of Tlemcen. The new Swift, produced at the Manesar plant of Maruti Suzuki India, returns to the Algerian market after an absence of two years. About 40 people attended the press conference, including 20 journalists and such dignitaries

as Japanese Embassy Counsellor in Algeria Shu Kawano, who addressed the attendants.

The next day, journalists were offered a 100km test drive opportunity on the national highway between Tlemcen and the port city of Oran. Participants enjoyed both the magnificent scenery en-route and the experience of driving the new Swift.

New Swift Arrives in Algeria

Poland’s Olympic Champion Promotes the New SX4/SX4 S-CROSS

MOTORCYCLES

AUTOMOBILES

Suzuki Dominates Australian Motorcycle Racing

The 2013 motorcycle racing season was Suzuki Australia’s most successful year since joining the competition with victories in all three Australian premier-class Superbike, Motocross and Supercross Championships.

Team Suzuki’s Wayne Maxwell clinched the 2013 Australian Superbike Championship at Phillip Island in Victoria in October, achiev-ing back-to-back titles for Team Suzuki and the GSX-R1000. In fact, Maxwell and fellow Suzuki rider Robbie Bugden made the podium at all seven rounds during the season, producing team manager Phil Tainton’s most successful year on record at Team Suzuki.

Team Motul Pirelli Suzuki’s Matt Moss clinched the 2013 Australian Motocross and Supercross titles on board the Suzuki RM-Z450, in his return to Australia with Motul Pirelli Suzuki after spending a season in the United States. Suzuki RM-Z450 swept the Supercross Championship overall with Matt’s twin brother Jake Moss claiming second aboard his Campbell Mining RM-Z450 and American rider Josh Hill finishing third on his Hart and Huntington/InsureMyRide/DPH Suzuki RM-Z450.

Magyar Suzuki Rewards “Best Female Driver” in Hungary

The 2013 Splash Female Driver’s Competition was held from June through August, creating an opportunity for Hungary’s female drivers to show their driving skills.

Magyar Suzuki Sales Manager Teruo Katakawa noted in the opening ceremony that the event will show the world that female drivers are not at all inferior to male drivers.

The gruelling three-stage contest attracted over 3,000 contestants from a wide age range who applied their driving skills on evasive manoeuvres, parking and navigation of difficult courses and challenging surfaces.

The champion driver, Judit Gazdag, won a brand new Splash in Sparkling Blue Metallic, a colour she chose herself. Ms. Gazdag, who owns an old Suzuki Swift, practiced driving a Splash at a nearby Suzuki dealership. A grandmother who is only 37, Ms. Gazdag said she was very happy with her new car, and that her grandchild will like the new “family member”. Magyar Suzuki is proud that Hungary’s best female driver is part of the Suzuki family.

Last August, representatives of Suzuki Motor Corporation (SMC) were invited to attend the Japanese Speech Contest presentation event in Tokyo in recognition of Suzuki’s sponsor-ship of the 10th Japanese Speech Contest in Laos in 2012. The regional winners from Indonesia, Thailand, the Philippines, Brunei, Vietnam, Malaysia and Laos made interesting original presentations in Japanese, demon-strating excellent mastery of the language clearly expressing their experiences.

SMC has been active in social activities around the world including the ASEAN region. In this dynamic market where Suzuki is investing in production facilities and where more and more people can be seen riding Suzuki motorcycles, such activities are critical.

Suzuki will continue to support such constructive activities, and hopes that these fluent speakers of Japanese will fuse their cultures of ASEAN countries and Japan.

ASEAN Nationals Demonstrate Japanese Language Skills

Collaboration Will Bring Suzuki Motorcycle Back to Bangladesh

Rancon Motor Bikes Limited, a concern of the Rangs Group, and Suzuki Motor Corporation announced in August 2013 a plan to collabo-rate on bringing Suzuki’s famous two-wheeled vehicles to the market in Bangladesh on a large scale.

Suzuki predicts that the country’s motor-cycle sales - currently as much as 200,000 annually - will hit the 1.4 million mark soon.

Rancon is now constructing a state-of- the-art plant in Savar capable of producing 20,000 Suzuki motorcycles in the first year of operation, assembling components in CKD format sourced from India. Full-scale commercial launch is scheduled for the first quarter of 2014. Three motorcycle models - ranging through 110,125 and 150cm3 - should be on offer within the first year.



AUTOMOBILES


Former racewalker Robert Korzeniowski, winner of four gold medals at the Summer Olympics and three world championships, has enjoyed being one of the first drivers in Poland to get to know the new Suzuki cross-over. He thinks the new SX4/SX4 S-CROSS is just right for a vibrant lifestyle.

The famous sportsman, who embodies all the values of the Suzuki’s Way of Life!, supports Suzuki’s communication and

promotional activities in Poland. Korzenio-wski, who is happy to be in the partnership, says “The SX4 S-CROSS is a perfect car for such active people as myself. Thanks to the impressive luggage and cabin space, I can travel carrying all the necessary things with me. I am a fan of the 4WD, which allows me to reach any destination. Besides that, the new crossover looks really good!”

Last October, Suzuki distributor SPA Elsecom launched the new Swift in Algeria at a press conference in the historical city of Tlemcen. The new Swift, produced at the Manesar plant of Maruti Suzuki India, returns to the Algerian market after an absence of two years. About 40 people attended the press conference, including 20 journalists and such dignitaries

as Japanese Embassy Counsellor in Algeria Shu Kawano, who addressed the attendants.

The next day, journalists were offered a 100km test drive opportunity on the national highway between Tlemcen and the port city of Oran. Participants enjoyed both the magnificent scenery en-route and the experience of driving the new Swift.

New Swift Arrives in Algeria

Poland’s Olympic Champion Promotes the New SX4/SX4 S-CROSS

MOTORCYCLES

AUTOMOBILES

Suzuki Dominates Australian Motorcycle Racing

The 2013 motorcycle racing season was Suzuki Australia’s most successful year since joining the competition with victories in all three Australian premier-class Superbike, Motocross and Supercross Championships.

Team Suzuki’s Wayne Maxwell clinched the 2013 Australian Superbike Championship at Phillip Island in Victoria in October, achiev-ing back-to-back titles for Team Suzuki and the GSX-R1000. In fact, Maxwell and fellow Suzuki rider Robbie Bugden made the podium at all seven rounds during the season, producing team manager Phil Tainton’s most successful year on record at Team Suzuki.

Team Motul Pirelli Suzuki’s Matt Moss clinched the 2013 Australian Motocross and Supercross titles on board the Suzuki RM-Z450, in his return to Australia with Motul Pirelli Suzuki after spending a season in the United States. Suzuki RM-Z450 swept the Supercross Championship overall with Matt’s twin brother Jake Moss claiming second aboard his Campbell Mining RM-Z450 and American rider Josh Hill finishing third on his Hart and Huntington/InsureMyRide/DPH Suzuki RM-Z450.

Magyar Suzuki Rewards “Best Female Driver” in Hungary

The 2013 Splash Female Driver’s Competition was held from June through August, creating an opportunity for Hungary’s female drivers to show their driving skills.

Magyar Suzuki Sales Manager Teruo Katakawa noted in the opening ceremony that the event will show the world that female drivers are not at all inferior to male drivers.

The gruelling three-stage contest attracted over 3,000 contestants from a wide age range who applied their driving skills on evasive manoeuvres, parking and navigation of difficult courses and challenging surfaces.

The champion driver, Judit Gazdag, won a brand new Splash in Sparkling Blue Metallic, a colour she chose herself. Ms. Gazdag, who owns an old Suzuki Swift, practiced driving a Splash at a nearby Suzuki dealership. A grandmother who is only 37, Ms. Gazdag said she was very happy with her new car, and that her grandchild will like the new “family member”. Magyar Suzuki is proud that Hungary’s best female driver is part of the Suzuki family.

Last August, representatives of Suzuki Motor Corporation (SMC) were invited to attend the Japanese Speech Contest presentation event in Tokyo in recognition of Suzuki’s sponsor-ship of the 10th Japanese Speech Contest in Laos in 2012. The regional winners from Indonesia, Thailand, the Philippines, Brunei, Vietnam, Malaysia and Laos made interesting original presentations in Japanese, demon-strating excellent mastery of the language clearly expressing their experiences.

SMC has been active in social activities around the world including the ASEAN region. In this dynamic market where Suzuki is investing in production facilities and where more and more people can be seen riding Suzuki motorcycles, such activities are critical.

Suzuki will continue to support such constructive activities, and hopes that these fluent speakers of Japanese will fuse their cultures of ASEAN countries and Japan.

ASEAN Nationals Demonstrate Japanese Language Skills

Collaboration Will Bring Suzuki Motorcycle Back to Bangladesh

Rancon Motor Bikes Limited, a concern of the Rangs Group, and Suzuki Motor Corporation announced in August 2013 a plan to collabo-rate on bringing Suzuki’s famous two-wheeled vehicles to the market in Bangladesh on a large scale.

Suzuki predicts that the country’s motor-cycle sales - currently as much as 200,000 annually - will hit the 1.4 million mark soon.

Rancon is now constructing a state-of- the-art plant in Savar capable of producing 20,000 Suzuki motorcycles in the first year of operation, assembling components in CKD format sourced from India. Full-scale commercial launch is scheduled for the first quarter of 2014. Three motorcycle models - ranging through 110,125 and 150cm3 - should be on offer within the first year.

MARINE PRODUCTS


DF300AP Completes Malaysia National Day Expedition

At the Malaysia National Day Expedition in 2013 - held in conjunction with the 56th Malaysian Independence, 50th Malaysia Day and 66th Marine Police Day celebration – Suzuki Marine’s participating DF300AP (V6, DOHC 24-valve, 220.7kW) outboard motor successfully completed the commemorative journey over 18 days, from 30 August to 16 September, 2013.

The ports of call were numerous: from Langkawi (Kedah) through Penang, Lumut (Perak), Port Klang (Selangor), Muar (Johor), Johor Bahru (Johor), Pengkalan Kubur (Kelantan), Kuala Terengganu (Terengganu), Pekan (Pahang) and Endau (Pahang). The expedition then crossed the South China Sea, passing Semantan (Sarawak), Kuching (Sarawak), Bintulu (Sarawak), to the final destination of Kota Kinabalu (Sabah), cover-ing a total distance of 4,500km!

The Suzuki DF300AP demonstrated abso-lutely superior performance, fuel efficiency and reliability, especially crossing the rough-est, most critical South China Sea leg of the journey without any problems whatever.

HQ News

Last November, Suzuki’s Netherlands distribu-tor, NIMAG, hosted a special annual Suzuki Marine dealer meeting intended to honour the performance of dealers and highlight new Suzuki products.

During the event, NIMAG celebrated its 5th consecutive year of market leadership (2008-2012) in the Netherlands and introduced the all-new DF25A Lean Burn outboard.

As a special token of appreciation, all

Dutch Suzuki Marine dealers were awarded a personalized scale model of the DF140A, presented by special guest Daiki Sugiura from Suzuki Marine European Liaison Office.

In addition, a special thank-you video recorded in the Suzuki Plaza was played, then Kiyoto Yamada and all other members of SMC’s European Marine Marketing Group video expressing the company’s sincere appreciation to the Dutch dealers.

The Suzuki Marine Sailing Team, sponsored the last two years by Suzuki’s Spanish distributor Movilmotors, achieved amazing performances during the 2012-13 sailing season. The junior team, based at Club Maritim Altafulla (CMA) sailing club in Altafulla, has become well-known in Spain.

The 30 young sailors competing in the Optimist class became both Catalonian Team Racing Champions and Absolut Catalonian Champions in 2013. In Spain-wide competi-tion which included the Spanish Cup, three CMA-Suzuki Marine sailors who made the Catalonian team proved their worth among the 120 best sailors in Spain competing in a tough qualifying process. One CMA-Suzuki sailor earned a coveted spot among the 12 best sailors on the Spanish National Team

and so qualified to compete in the 2013 European Championship.

Other season highlights for team mem-bers included a brilliant performance by a member in the 2013 Optimist European Championship held in Hungary and a sailor who placed among Spain’s top four in the international North American Championship 2013 in Bermuda.

Suzuki Marine Junior Team Sails Through a Winning Season

Netherlands Dealers Honoured by NIMAG

*1 Based on Suzuki research in November 2013.*2 Verified by Japan’s Ministry of Land, Infrastructure, Transport and Tourism.

1

2

4

3New Suzuki Mini vehicles Debut in Japan

The new Carry mini truck, launched in September, features a comfortable cabin and generous cargo space, low fuel consumption and powerful performance. With domestic sales of approximately 4.2 million units since 1961, the versatile Carry has long been a popular working vehicle in Japan for small shops and factories, agriculture, forestry and fishery.

Now the completely redesigned new Carry expands cabin space and increases comfort without sacrificing its class-leading loading platform floor length.

The new Alto Eco, launched in December, is Japan’s most fuel-efficient non-hybrid gasoline-engine vehicle*1. This mini passenger car achieved fuel economy of 35.0km/L in the JC08 test cycle*2 using such new technologies as ENE-CHARGE and the new Engine Auto Stop Start System.

Furthermore, the Alto Eco engine offers increased compression ratio and improved

combustion, with reduced friction resistance and optimized powertrain, for an

optimal balance between fuel economy and brisk driving.

New SX4/SX4 S-CROSS Earns Maximum Euro Safety Award

Suzuki’s C-segment crossover, the new SX4/SX4 S-CROSS currently being distributed in Europe, has been awarded the maximum 5-star Euro NCAP overall safety rating for 2013, based on four aspects: adult protection, child safety, pedestrian protection and safety assist.

The new SX4/SX4 S-CROSS has adopted the new impact-absorbing TECT (Total Effective Control Technology) body, one of the SUZUKI GREEN Technologies. TECT incorporates crushable zones for impact absorption, a frame that disperses impact energy and a strong cabin. High-tensile and ultra-high-tensile steel help make the body light and safe. In particular, the pedestrian protection assessment score was among the highest.

Its remarkable combination of styling, utility, perfor-mance and fuel economy offers great driving enjoyment and versatile family utility to drivers in the European market.

Suzuki Spacia and Spacia Custom Win Small Mobility Award of the 2013-2014 Car of the Year Japan Suzuki’s Spacia and Spacia Custom mini vehicles won the Small Mobility Award of the 2013-2014 Car of the Year Japan, which honours the year’s best mini vehicle.

The judges awarded the Suzuki models high marks for offering excellence in small mobility, while successfully combining safety with ecologically conscious performance.

The Spacia and the Spacia Custom both feature spacious cabins within the Japanese mini vehicle dimensions, but also are designed for utility and ease of handling. The models meet high market expectations with enhanced equipment features, as well as high-quality finishes, excellent fuel efficiency, powerful performance and attractive packaging.

Suzuki Environmental and Social Report 2013 Available Online The annual “Suzuki Environmental & Social Report 2013” detailing the company’s contributions and initiatives for protecting and improving the environment and in benefiting society has been released on the Suzuki Global website at (http://www.globalsuzuki.com/corporate/environmental/report/pdf/2013_enve_all.pdf)

The report provides current information about Suzuki’s environmental and good corporate citizenship objectives that were introduced in the feature pages. Programs or activities implemented in the 2012 fiscal year are covered in three categories: “Efforts for Environment”, “Efforts for Society” and "Efforts by Plants and Companies”.


AUTOMOBILES


MARINE PRODUCTS


DF300AP Completes Malaysia National Day Expedition

At the Malaysia National Day Expedition in 2013 - held in conjunction with the 56th Malaysian Independence, 50th Malaysia Day and 66th Marine Police Day celebration – Suzuki Marine’s participating DF300AP (V6, DOHC 24-valve, 220.7kW) outboard motor successfully completed the commemorative journey over 18 days, from 30 August to 16 September, 2013.

The ports of call were numerous: from Langkawi (Kedah) through Penang, Lumut (Perak), Port Klang (Selangor), Muar (Johor), Johor Bahru (Johor), Pengkalan Kubur (Kelantan), Kuala Terengganu (Terengganu), Pekan (Pahang) and Endau (Pahang). The expedition then crossed the South China Sea, passing Semantan (Sarawak), Kuching (Sarawak), Bintulu (Sarawak), to the final destination of Kota Kinabalu (Sabah), cover-ing a total distance of 4,500km!

The Suzuki DF300AP demonstrated abso-lutely superior performance, fuel efficiency and reliability, especially crossing the rough-est, most critical South China Sea leg of the journey without any problems whatever.

HQ News

Last November, Suzuki’s Netherlands distribu-tor, NIMAG, hosted a special annual Suzuki Marine dealer meeting intended to honour the performance of dealers and highlight new Suzuki products.

During the event, NIMAG celebrated its 5th consecutive year of market leadership (2008-2012) in the Netherlands and introduced the all-new DF25A Lean Burn outboard.

As a special token of appreciation, all

Dutch Suzuki Marine dealers were awarded a personalized scale model of the DF140A, presented by special guest Daiki Sugiura from Suzuki Marine European Liaison Office.

In addition, a special thank-you video recorded in the Suzuki Plaza was played, then Kiyoto Yamada and all other members of SMC’s European Marine Marketing Group video expressing the company’s sincere appreciation to the Dutch dealers.

The Suzuki Marine Sailing Team, sponsored the last two years by Suzuki’s Spanish distributor Movilmotors, achieved amazing performances during the 2012-13 sailing season. The junior team, based at Club Maritim Altafulla (CMA) sailing club in Altafulla, has become well-known in Spain.

The 30 young sailors competing in the Optimist class became both Catalonian Team Racing Champions and Absolut Catalonian Champions in 2013. In Spain-wide competi-tion which included the Spanish Cup, three CMA-Suzuki Marine sailors who made the Catalonian team proved their worth among the 120 best sailors in Spain competing in a tough qualifying process. One CMA-Suzuki sailor earned a coveted spot among the 12 best sailors on the Spanish National Team

and so qualified to compete in the 2013 European Championship.

Other season highlights for team mem-bers included a brilliant performance by a member in the 2013 Optimist European Championship held in Hungary and a sailor who placed among Spain’s top four in the international North American Championship 2013 in Bermuda.

Suzuki Marine Junior Team Sails Through a Winning Season

Netherlands Dealers Honoured by NIMAG

*1 Based on Suzuki research in November 2013.*2 Verified by Japan’s Ministry of Land, Infrastructure, Transport and Tourism.

1

2

4

3New Suzuki Mini vehicles Debut in Japan

The new Carry mini truck, launched in September, features a comfortable cabin and generous cargo space, low fuel consumption and powerful performance. With domestic sales of approximately 4.2 million units since 1961, the versatile Carry has long been a popular working vehicle in Japan for small shops and factories, agriculture, forestry and fishery.

Now the completely redesigned new Carry expands cabin space and increases comfort without sacrificing its class-leading loading platform floor length.

The new Alto Eco, launched in December, is Japan’s most fuel-efficient non-hybrid gasoline-engine vehicle*1. This mini passenger car achieved fuel economy of 35.0km/L in the JC08 test cycle*2 using such new technologies as ENE-CHARGE and the new Engine Auto Stop Start System.

Furthermore, the Alto Eco engine offers increased compression ratio and improved

combustion, with reduced friction resistance and optimized powertrain, for an

optimal balance between fuel economy and brisk driving.

New SX4/SX4 S-CROSS Earns Maximum Euro Safety Award

Suzuki’s C-segment crossover, the new SX4/SX4 S-CROSS currently being distributed in Europe, has been awarded the maximum 5-star Euro NCAP overall safety rating for 2013, based on four aspects: adult protection, child safety, pedestrian protection and safety assist.

The new SX4/SX4 S-CROSS has adopted the new impact-absorbing TECT (Total Effective Control Technology) body, one of the SUZUKI GREEN Technologies. TECT incorporates crushable zones for impact absorption, a frame that disperses impact energy and a strong cabin. High-tensile and ultra-high-tensile steel help make the body light and safe. In particular, the pedestrian protection assessment score was among the highest.

Its remarkable combination of styling, utility, perfor-mance and fuel economy offers great driving enjoyment and versatile family utility to drivers in the European market.

Suzuki Spacia and Spacia Custom Win Small Mobility Award of the 2013-2014 Car of the Year Japan Suzuki’s Spacia and Spacia Custom mini vehicles won the Small Mobility Award of the 2013-2014 Car of the Year Japan, which honours the year’s best mini vehicle.

The judges awarded the Suzuki models high marks for offering excellence in small mobility, while successfully combining safety with ecologically conscious performance.

The Spacia and the Spacia Custom both feature spacious cabins within the Japanese mini vehicle dimensions, but also are designed for utility and ease of handling. The models meet high market expectations with enhanced equipment features, as well as high-quality finishes, excellent fuel efficiency, powerful performance and attractive packaging.

Suzuki Environmental and Social Report 2013 Available Online The annual “Suzuki Environmental & Social Report 2013” detailing the company’s contributions and initiatives for protecting and improving the environment and in benefiting society has been released on the Suzuki Global website at (http://www.globalsuzuki.com/corporate/environmental/report/pdf/2013_enve_all.pdf)

The report provides current information about Suzuki’s environmental and good corporate citizenship objectives that were introduced in the feature pages. Programs or activities implemented in the 2012 fiscal year are covered in three categories: “Efforts for Environment”, “Efforts for Society” and "Efforts by Plants and Companies”.


AUTOMOBILES


SUZUKI FAMILY

139Global Communication Magazine

Printed in Japan on recycled paper

Published by:

SUZUKI MOTOR CORPORATION English versionIssued date: March 2014

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SUZUKI FAMILY 139No.

March 2014

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and more The 43rd Tokyo Motor Show - MOVILMOTORS€¦ · championship series in 2015. Its newly developed in-line 4-cylinder engine delivers ample power when accel-erating, is easy