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NAMES ROLL NO.
PRIYANKA
GHARAT
BHAVINI PANDYA
ASHISH SHAH
L AXM AN YADAV
(8)
(25)
(37)
(45)
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Meaning
Definition
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1.1 History of Amul
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Members: 13 district co-op milk producers' Union
No. of Producer Members: 2.9 million
No. of Village Societies: 15,322
Total Milk handling capacity: 13.07 million litres perday
Milk collection (Total - 2009-10): 3.32 billion litres
Milk collection (Daily Average 2009-10): 9.10 millionlitres
Milk Drying Capacity: 647 Mts . per day
Cattlefeed manufacturing Capacity: 3740 Mts per
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1 st Anand Plant 2 nd Mogar Plant
3 rd kanjar i Plant & 4 th khatra j
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2.1 CS MODEL
SUCCESS
CUSTOMER
COMPETITOR
COMPANY
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S a l e s T u r n o v e r R s ( m i l l i o n ) U S $ ( i n m i l l i o n )
1 9 9 6 - 9 7 1 5 5 4 0 4 5 0
1 9 9 7 - 9 8 1 8 8 4 0 4 5 5
1 9 9 8 - 9 9 2 2 1 9 2 4 9 3
1 9 9 9 - 0 0 2 2 1 8 5 4 9 3
2 0 0 0 - 0 1 2 2 5 8 8 5 0 02 0 0 1 - 0 2 2 3 3 6 5 5 0 0
2 0 0 2 - 0 3 2 7 4 5 7 5 7 5
2 0 0 3 - 0 4 2 8 9 4 1 6 1 6
2 0 0 4 - 0 5 2 9 2 2 5 6 7 2
2 0 0 5 - 0 6 3 7 7 3 6 8 5 0
2 0 0 6 - 0 7 4 2 7 7 8 1 0 5 0
2 0 0 7 - 0 8 5 2 5 5 4 1 3 2 5
2 0 0 8 - 0 9 6 7 1 1 3 1 5 0 4
2 0 0 9 - 1 0 8 0 0 5 3 1 7 0 0
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3.1 Product
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Market Share of Amul Products
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STP of Amul
S e g m e n t a t i o n
1 . C ON S U ME R TYP E2. INDUSTRY TYPE
T a r g e t i n g
P o s i t i o n i n g
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3.2 Promotion
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3 . 3 P l a c e
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3.4 Pricing Cost of milk. Labour cost. Processing cost. Packaging cost. Advertising cost.
Transportation cost. Sales promotion costs. Taxes etc.
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Products /Brands Competitors B u t t e r B r i t a n n i a
B a b y F o o d N e s t l e , H e n i z
D a i r y W h i t e n e r S e g m e n t B r i t a n n i a
I c e C r e a m s H U L
C h o c o l a t e s &C o n f e c t i o n a r i e s
C a d b u r y , N e s t l e
C u r d N e s t l e , M o t h e r D a i r y
U l t r a H i g h T r e a t e d M i l k B r i t a n n i a , N e s t l e
S w e e t C o n d e n s e d M i l k N e s t l e
P a n e e r M i l k N e s t l e
M i l k A d d i d i t i v e s B r i t a n n i a
F l a v o r e d M i l k B r i t a n n i a , N e s t l e
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1.Capital Structure
2.Working Capital3.Source of Capital
Federation gives them dairyamount decided by union.
Fix deposit of society is major
source of finance.
Interest of fix deposit of bank likeSBI, BOB, GEB Bond, and Sardar
Sarovar Bond etc. is one of the
sources of finance.
share Capital of AMUL. Share of
AMUL is not for public but only for
the
society members.
Net profit of AMUL during the year
2007
2008 is 451.51 lakh.
Bankers:-
U.T.I bank: - For the
salary related Transaction.
Kaira District co
operative bank: - For the
payment of society.
State Bank of India.
Bank of Baroda.
Bank of Maharastra.State Bank of Saurastra.
Corporation Bank.
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Strength Weakness
Opportunities Threats
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Product Improvisation
Advertisement in Rural Areas
Liquidity And Working Cap ital Mustbe High
Supply Chain Must Be Strengthen
Venture In Fruits & Veget able s Nullifying Threats & Weakness
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