Amartex IV Report

8/3/2019 Amartex IV Report

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Industrial visit report of Amartex industries ltd. Page 1

1. Company Overview :

Amartex was born in 1988 as a small cloth-manufacturing unit, established by the Grover family of

Chandigarh . Set up with a modest capital, it is today a fully integrated manufacturing Company,

boasting of an impressive turnover of Rs. 250 Crores and targeting 1000 Crores in coming two years.

Mr. Arun Grover, the Managing Director, was quick to spot the discrepancies in the prevalent

manufacturing to retail process. By the time the product reached the stories, the consumer paid a lot

more than justified

Amartex revolutionized whole textile industry in north India with a swift and thorough process of

backward integration which led to the setting up of every link in the chain. Today, the company has

completed all in-house facilities, from manufacturing to retailing and is fastest growing.

FACT SHEET

Year of Establishment: 1988

Nature of Business: Manufacturer, Trader

Major Markets: Indian Subcontinent, EastAsia, Middle East and South East Asia

1.1About Amartex:

Amartex is fully integrated manufacturing company with a balance manufacturing andmarketing. All products rolling out of our premises find their way to every nook & corner in the

region through company owned retail outlets. The weaving unit, the dyeing section, the dryingarea wherever you look quality makes its presence felt. Strict adherence to International quality

standards is followed religiously at our manufacturing units. Amartex was brought under existence in 1988, by Grover family, a team of competent promoters with more than two decades

of experience in manufacturing and marketing of textile products. The management of theCompany comprises of an appropriate mix of qualified and competent (Directors and Managerial

Staff. The Company has flourished under the able and dynamic guidance of Mr. Arun Grover,Managing Director.

The Company has grown to be one of the best competitive companies in the apparel and textilesector with a large employee and an impressive client base. The Company has complete in-housefacilities such as Dyeing Units, processing Units, Garment Units, Design Studio and even its

own Retail Outlets. This ensures cost effective products and a ready cash flow for the Company.Professional staff and optimum use of technologies enable us to provide high quality atcompetitive prices to the consumers, a state-of-the-art research and development center ensures

quality in all products that roll out to the end users. In fact, it would be just right to say that wehave ³Redefined the value of Money".



Vision :

"To see above and beyond the majority" Keeping consumers happy is our

tradition; making it a practice is our vision. At Amartex to achieve that we make sure that

enhancing product offering is a constant process to keep this process going we make sure

that team Amartex is motivated with common vision to achieve bigger and better afterevery achievement. Audit's the very reason that we have set our eyes to make Amartex a

Rs. 1000 crore company in coming years.

PRODUCTS

GARMENTS FABRIC LADIES ETHIC

WEAR

GROCERY

CORPORATE

GIFTS

HOME

FURNISHING

FOOTWEA




At, Amartex we roll out world class range of designer garments for men. We have ambitious plans to

enhance garment production capacity and carve out a niche in the not so distant future in this segment.

We are a professionally managed manufacturer, exporter & supplier of finely created range of Apparels

like ladies wear, sportswear, night wear and other knitted garments. With a flexible approach to

accommodate latest fashion, we bring you customized range of Knitwear in stunning colors, designs &

style. Empowered by a modern manufacturing & skilled professionals, we can make apparels with any

type of prints and embroidery as per client\'s requirement.

At, Amartex we roll out world class range of designer garments for kids. We have ambitious plans to

enhance garment production capacity and carve out a niche in the not so distant future in this segment.

FABRIC

The words fabric and cloth are used in textile trades. Fabric refers to any material made through

weaving, knitting, spreading, crocheting, or bonding.

LADIES ETHENIC WEAR

Provide a wide range of ladies sit duptta\'sand many more collection:- Many types of Ranges:-

1. Cotton Suits

2. Santhatic Suits3. Fancy items

4. Bhuj Brand5. Cambric Brands

6. Doller Barnd

GARMENTS

KIDS

GARMENTS

LADIES

GARMENTS

GENTS

GARMENTS



7. Zari Brand8. Tisshue Lining

9. Garwal Print10. South Coto

GROCERY

A grocery store is a store established primarily for the retailing of food. A grocer, the owner of a grocery

store, stocks different kinds of foods from assorted places and cultures, and sells them to customers

FOOTWEAR

Gents : A grocery store is a store established primarily for the retailing of food. A grocer, the owner of

a grocery store, stocks different kinds of foods from assorted places and cultures, and sells them to

customers.

Footwear consists of garments worn on the feet, for fashion, protection against the environment,and adornment

Men Footwear Categories:-

* Mens Formal Shoes:- Apeat,Lather,Santhatic

* Mens Casual Shoes:- Apear - Newbroke Lather

* Mens Sports Shoes:- Apear Santhatic Mati

* Mens Basket Slipers:- Eva & Raber, Santhatic, airemix

Women Footwear Categories:-

Footwear consists of garments worn on the feet, for fashion, protection against the environment,

and adornment.

Ladies Footwear Designs:-

* Ladies Basket Sliper- Eva Raber

* Ladies Sandal Sliper- Apear - Lather, SanthaticSole, Airemix, SeetSol (Pv)

HOME FURNISHING

We have provided a section on home furnishing for each and every part of your home from bathroom to bedroom, living room to kitchen and couch. Your home furnishings speak of the




kind of person you are. Get impressive home furnishing products like bed spreads, cushion

covers, table spreads, carpets with various designs and colors available with Amartex.

1. Bed Sheets

2. Pillows

3. Bed in Bag

4. Bed Spreads

5. Q uilts

6. Cusnions & Covers

7. Blankets

8. Table Cloths

9. Table Mats

10. Curtains

CORPORATE GIFTS

Corporate gift companies come up with newer ideas each season. These can be termed as regular

corporate gifting that is related to product launches or promotion of a particular brands.

Gifts Items:-

* Blankets

* Gift Vouchers

* Suting & Shirtings



Awards / Recognition

Amartex Award1. Punjab Rattan Award (The Millennium Great Personality of India)

2. India Institute of Materials Management (Outstanding Chief Executive Award)3. IMM Award of excellence (20 June 2006 as a top CEO)

4. Udyog Rattan Award5. Certificate of Application (Management of Industrial Development institute)

6. Award id Honor 20107. Indira Gandhi Shiromani Award (4 Dec, 2010)

Amartex Trophies

1. Shiromani Vikas Award (26 Feb, 2004.)

2. Shaheed Bhagat Singh Jagriti March (1907-2007)3. Award on inaugural Function of Amartex Franchisee (27 Feb, 2007.)

4. Bhoole Visre Geet-6 (18 Oct 2008)

5. Sabecharak Mela 2009 (Punjab Lok Kala Kender Chandigarh)6. Adarsh Ram Lila Dramatic Club 20097. Mr. & Mrs CIPA model of the year (19 June 2010)




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Amartex IV Report