AMA Gold global top 25 report

MARKETING NEWS | AUGUST 201434 MARKETING NEWS | AUGUST 201434

MN August 2014 1-88-7-23-14-v2.indd 34 7/24/14 10:38 AM

AUGUST 2014 | MARKETING NEWS 35 AUGUST 2014 | MARKETING NEWS 35

The world’s 25 largest marketing research firms experienced modest revenue growth in 2013, as marketplace factors held their growth in check. Read on to learn about the growing internationalism of research stalwarts, and the continued concentration of ownership in the global MR industry.

BY LAURENCE N. GOLD


MARKETING NEWS | AUGUST 201436

Modest ProgressIn total, the Global Top 25 firms grew 3.3% in 2013. That growth topped the 2012 rate of 2.6% but fell well short of the previous two years’ results, each of which averaged about 6%, indicating that the industry’s recovery from the worldwide recession has plateaued, as shown in the chart on the facing page. After adjustment for worldwide inflation, the growth rate for 2013 was reduced to 2.0%, compared with the 2012 inflation-adjusted rate of 0.5%, about a third of the prior two years.

In both 2012 and 2013, currency exchange rates swung widely year to year, affecting the global market research industry’s results. For example, in 2013, the value of Japan’s yen compared with the U.S. dollar jumped nearly 24% and Brazil’s real increased more than 10%. Meanwhile, the euro’s value compared with the dollar dropped by more than 9% and the British pound declined nearly 2% in 2012. These swings, when netted out, served to depress the Global Top 25 firms’ total growth rate over the past two years.

Currency fluctuations in 2012 and 2013 were significant enough to cancel out any revenue contributions from merger and acquisition activity.

Organic growth, which strips away the effects of both currency fluctuations and M&A activity, reveals the underlying business direction of the Global Top 25, and that growth for the past two years mirrors total growth. However, organic growth was less prior to 2012 when, with some exceptions, growth ranged from 4% to over 5%.

This current weakness reflects continued conservative research spending by corporate buyers, caused by worldwide economic conditions including the U.S. economy’s slow recovery, Europe’s continuing debt and banking problems, and Asia Pacific’s slowing economies.

Few Firms Drive GrowthAs in the past, syndicated service firms primarily drove the Global Top 25 firms’ growth in 2013, supported by their long-term contracts. Seven firms that offer mostly or exclusively syndicated services—Nielsen (including Arbitron), IMS, IRI, NPD, comScore, J.D. Power and Video Research—accounted for 58% of the Global Top 25 revenues and together grew by 4.1% in 2013. The other 18 firms grew by 2.5%, just above the 1.7% inflation rate.

Fourteen firms on this year’s Global Top 25 list grew faster than inflation, the same as last year, and three of those firms grew by double digits. Of the 11 firms remaining, eight experienced revenue declines.

Moreover, in the past, smaller firms typically have grown faster than larger firms, and this is true for this year, as well. Among the top five firms, all of which had revenues topping $1 billion, their 2013 revenues increased 3.0% organically, compared with the top five firms’ growth of 2.3% in 2012. Meanwhile, the 20 smaller firms grew at 4.9% in 2013, compared with 4.3% in 2012.

+3.4%

+4.9%

+3.0%

100%

75%

25%

ALL TOP 25% FIRMS

TOP 5 FIRMS*

REMAINING 20 FIRMS

SMALLER FIRMS CARRY THEIR WEIGHT2013 TOP 25 FIRMS % REVENUE AND % CHANGE

* MORE THAN $1 BILLION IN REVENUE EACH

Nineteen years ago, the Honomichl Global Top 25 Report was launched to track the revenue growth and organizational size of the world’s largest market research firms. Over the past two decades, a handful of firms came to dominate the marketing research industry, and this listing is a tribute to that concentration of power.

The firms in this year’s Global Top 25 list have changed and grown over the years, together reaching an estimated $21.5 billion in annual revenue in 2013, which represents about 54% of total worldwide expenditures on marketing, advertising and public opinion research services for all for-profit firms as estimated by ESOMAR.

Many research firms aspire to be ranked among the Global Top 25. Very few make it, and fewer still remain on the list year after year. These leading research firms are a testament to successful leadership and best business practices.


AUGUST 2014 | MARKETING NEWS 37

Ranking ChangesChange in the Global Top 25 firm rankings is a constant from year to year, and 2013 is no exception.

Nielsen once again kept hold of the top spot, as it has since the list was first compiled, representing 28% of the list’s total revenues. Kantar continues to grapple with economic conditions in both Europe and the U.S.; nevertheless, it retained its hold on 2nd place. IMS now is reporting full firm revenues following its listing on the New York Stock Exchange, which has helped the firm move to 3rd place, bumping Ipsos to 4th place and GfK to 5th place—each of which grew less than 1% in 2013.

IRI retained 6th place after moving up two spots in 2012 thanks to considerable organic growth. Westat, which experienced a 17% growth rate in 2013 after being flat in 2012, moved up to 7th place. Dunnhumby returned to the list this year with an 8th place ranking while INTAGE dropped two ranks to 9th because of fluctuations in Japan’s exchange rate. NPD held its 10th place ranking.

Among the remaining 15, three firms each moved up at least two ranks. Symphony Health Solutions moved from 19th to 16th place, helped by rapid spending increases in U.S. healthcare, and ORC moved from 24th to 22nd with its full integration of a marketing research services acquisition. J.D. Power regained 12th place by fully recovering from revenue declines two years ago.

Video Research moved down two places because of currency exchange rates, while Lieberman Research fell four places to the bottom of the list, facing both a decline in revenue and new competition from one of the two new firms to the list. Decision Resources Group, a new entrant to the Global Top 25 list, displaced Nikkei Research, whose

revenues fell below the threshold, and Arbitron no longer is listed after its acquisition by Nielsen

More Changes This YearLooking deeper into the Global Top 25 revealed the following not-so-apparent changes:

Higher qualifying threshold: The 2013 ranking required annual revenue of $100 million or more, an increase of nearly $8 million over 2012. This year, the two new firms added to the list had substantial revenues, causing the threshold level to increase. All but two firms provide financial information, and those two firms’ revenues are estimated.

M&As decline: The number of mergers and acquisitions made by Global Top 25 firms declined 67% in 2013 to 21 M&As compared with 31 in 2012. Nielsen’s acquisition of Arbitron accounted for about 75% of total Global Top 25 M&A revenue. The top year for acquisitions was 2008, just before the start of the worldwide recession, when firms made mostly small acquisitions in keeping with most firms’ strategy for “backing and filling” internationally.

Formerly titled the HONOMICHL GLOBAL TOP 25 REPORT, the AMA GOLD GLOBAL TOP 25 REPORT continues the analysis begun in 1996 by Jack Honomichl and Larry Gold of the top 25 revenue-generating market research firms in the world. Following Honomichl’s death in December 2013, this report has been renamed according to Honomichl’s wishes, and Honomichl’s longtime colleague, Larry Gold, now serves as its author.

Honomichl was a career market researcher who also covered the industry as a columnist, first for Advertising Age and then for Marketing News. He founded the newsletter Inside Research in 1990 and was joined by Gold, a research industry veteran, who came aboard Inside Research as editor and publisher in 1994.

Editor’s note

SMALL IMPROVEMENT IN TOP 25 GROWTHTOP 25 ANNUAL REVENUE % CHANGE

+3.4%

+2.6%

+4.1%

+4.9%

+3.9%

-3.1%

+7.7%

+5.1%

+5.4%

+4.8%

ORGANIC *

+3.3%

+2.6%

+5.7%

+6.1%

+6.8%

-0.6%

+9.0%

+8.6%

+9.9%

+5.9%

TOTAL

2013201220112010200920082007200620052004

+2.0%+0.5%+3.0%+4.4%- 2.0%+3.5%+6.1%+6.4%+7.4%+3.4%

AFTER INFLATION

* EXCLUDING M&AS AND CURRENCY EFFECTS



The top firms (excluding IMS, which did not reveal its acquisitions) made 14 of 21 M&As in 2013, or 75% by count, in line with previous years. Kantar led the list with six, followed by GfK at three and Ipsos at two. Nielsen also had two, including the big Arbitron buy.

“Productivity” is flat: In 2013, productivity averaged $176,000 in revenue per full-time employee. While those results are up $32,000, or 22%, from 2005, revenue per employee has been relatively flat over the last six years, even through the recession years. More efficient and less costly software, more data collection via the Internet, and more business-focused management all have played a part, but it is safe to assume that research industry employees have been putting in longer hours, too.

Ownership is more concentrated: Ownership of Global Top 25 firms is more concentrated than ever, primarily via amalgamation, the end result of hundreds of acquisitions made over many years in many countries. Eight firms, accounting for most of the Global Top 25 revenues, are publicly listed companies in the U.S., the U.K., France, Germany and Japan. Four others are wholly owned subsidiaries of larger public or private companies, with the balance privately held by institutional investors, private equity firms or company founders/top executives.

International sprawl continues: In 2013, 55% of the Global Top 25 firms reported revenues from countries outside of their home countries, down slightly from 54% in 2012. Only one firm—Video Research in Japan—reported revenue only from inside of its home country. At the other extreme, 93% of Ipsos’ revenues came from outside France.

Five firms have subsidiaries or offices in 70 or more countries, with Nielsen and Kantar leading at 100 each. Further internationalism in the MR space is the result of firms subcontracting data collection and processing to low-labor-cost countries such as India and the Philippines.

Company ProfilesThe individual company profiles that follow contain descriptions of the services that each firm offers, notes of acquisitions made, a profile of each firm’s top executive and an explanation of ownership. This background information does much to put topline revenue results into perspective. m

FULL PAGE BLEED AD

TKTKTK

Methodology

Since results from this annual analysis are often quoted in the press, it is especially important that the reader know exactly how these data are derived, and so this explanation: Invitations to market research fi rms with estimated annual U.S. revenue of more than $50 million are sent in April of each year requesting revenue information for the prior year, a company profi le of activities and other company metrics. Global Top 25 rankings are based on home country revenue converted to U.S. dollars using average year exchange rates provided by the U.S. Federal Reserve Bank. Growth rates from the prior year to the current year for each fi rm are based on home country organic percent revenue change, as much as possible, which excludes year-to-year currency exchange eff ects and acquisition or divestiture eff ects. Total company revenues are stated in the company profi les when provided. Verifi cation of revenue is required of each private fi rm for ranking by a third party, generally its outside accounting fi rm. For further information, contact Larry Gold at +1-847-526-0707.

$176,000

$177,000

$175,000

$174,000

$175,000

$167,000

$148,000

$144,000

$169,000

2013

2012

2011

2010

2009

2008

2007

2006

2005

PRODUCTIVITY STALLED FOR LAST SIX YEARS REVENUE PER TOP 25 FIRM FULL-TIME EMPLOYEE


Full pages.indd 63 7/25/14 11:29 AM


FULL PAGE BLEED AD

Top 25 Global Research Organizations

Rank

2013 2012Organization Headquarters Parent

Country Website

No. ofCountries

With Subsid-iaries/Branch Offices1

GlobalResearchRevenue2

(US$ millions)

Percent Change

From 20133

Revenue FromOutside

Home Country(US$ millions)

Percentof GlobalRevenue

From OutsideHome

Country

Research-Only

Full-timeEmployees4

1 1 Nielsen Holdings N.V. New York & Netherlands U.S. Nielsen.com 100 $6,045.0 4.0% $2,850.4 47.2% 36,700

- 1 Nielsen Holdings N.V. New York U.S. Nielsen.com 100 5,569.0 3.9 2,844.2 51.1 35,400

- 9 Arbitron Inc. Columbia, Va. U.S. Arbitron.com 3 476.0 5.8 6.2 1.3 1,300

2 2 Kantar* London & Fairfield, Conn. U.K. Kantar.com 100 3,389.2 1.6 2,436.6 71.9 22,800

3 5 IMS Health Holdings Inc. Danbury, Conn. U.S. IMSHealth.com 76 2,544.0 6.1 1,609.0 63.2 10,000

4 3 Ipsos SA Paris France Ipsos.com 86 2,274.2 0.8 2,116.9 93.1 15,536

5 4 GfK SE Nuremberg Germany GfK.com 74 1,985.2 0.8 1,389.6 70.0 12,940

6 6 Information Resources Inc. Chicago U.S. IRIWorldwide.com 8 845.1 4.1 341.4 40.4 4,635

7 8 Westat Inc. Rockville, Md. U.S. Westat.com 6 582.5 17.0 18.8 3.2 2,044

8 - dunnhumby Ltd. London U.K. dunnhumby.com 24 453.7 8.8 347.0 76.5 715

9 7 INTAGE Holdings Inc.** Tokyo Japan Intage.co.jp 8 435.5 6.5 24.2 5.6 2,527

10 10 The NPD Group Inc. Port Washington, N.Y. U.S. NPD.com 14 287.7 5.4 85.4 29.7 1,282

11 11 comScore Inc. Reston, Va. U.S. comScore.com 23 286.9 15.7 84.1 29.3 1,166

12 15 J.D. Power and Associates* Westlake Village, Calif. U.S. JDPA.com 8 258.3 2.5 85.4 33.1 738

13 13 IBOPE Group Sao Paulo Brazil IBOPE.com.br 16 231.1 3.4 51.7 22.4 3,296

14 14 ICF International Inc. Fairfax, Va. U.S. ICFI.com 6 225.3 -6.0 53.3 23.7 908

15 13 Video Research Ltd.** Tokyo Japan VideoR.co.jp 2 204.0 -0.3 - - 414

16 19 Symphony Health Solutions Horsham, Penn. U.S. SymphonyHealth.com 2 198.7 -1.3 2.2 1.1 548

17 16 Macromill Inc. Tokyo Japan Macromill.com 3 184.7 10.6 20.1 10.9 864

18 17 Maritz Research Fenton, Mo. U.S. MaritzResearch.com 5 177.6 -6.0 38.7 21.8 757

19 18 Abt SRBI Inc. Cambridge, Mass. U.S. AbtAssociates.com 41 172.8 -1.6 17.1 9.9 1,138

20 - Decision Resources Group Burlington, Mass. U.S. DecisionResources.com 5 150.3 4.2 42.2 28.1 625

21 20 Harris Interactive Inc. New York U.S. HarrisInteractive.com 5 139.7 -0.7 53.6 38.4 542

22 24 ORC International Princeton, N.J. U.S. ORCInternatonal.com 4 122.0 -0.8 40.1 32.9 494

23 22 Médiamétrie Paris France Mediametrie.com 1 106.1 2.0 14.9 14.0 705

24 25 YouGov plc London U.K. YouGov.com 10 101.4 6.0 71.3 70.3 524

25 21 Lieberman Research Worldwide

Los Angeles U.S. LRWonline.com 3 100.3 -1.5 32.3 32.2 412

TOTAL $21,501.3 3.4% $11,826.3 55.0% 122,310

* Estimated by Top 25 author. ** For fiscal year ended March 2014. 1 Includes countries that have subsidiaries with an equity interest or branch offices, or both. 2 Total revenue that include nonresearch activities for some companies are significantly higher. This information is given in the individual company profiles. 3 Rate of growth from year to year has been adjusted so as not to include revenue gains or losses from acquisitions or divestitures. See company profiles for explanation. Rate of growth is based on home country currency and excludes currency exchange effects. 4 Includes some nonresearch employees.




THE 2014 AMA GOLD GLOBAL REPORT

42

1 Nielsen Holdings N.V. Nielsen.com

Dwight M. Barns, 50Title CEOEducation B.S., Miami University2013 Worldwide Revenue $6,045.0 millionChange From 2012 +4.0%*Revenue Outside Home Country $2,850.4 millionPercent Outside Home Country 47.2%Employees Worldwide 36,700**

Nielsen Holdings N.V., incorporated in the Netherlands and headquartered in New York, was founded in 1923 and sold to a consortium of six private equity firms in 2006. In January 2011, the firm was listed on the New York Stock Exchange.

Nielsen is a global information and measurement firm that provides a comprehensive understanding of consumers and consumer behavior. It delivers media and marketing information, analytics and industry experience about what consumers buy and what consumers watch (consumer interaction with TV, radio, online and mobile viewing and listening platforms) on a global and local basis. The firm’s information, insights and services help clients maintain and strengthen their market positions, and identify opportunities for profitable growth.

Nielsen aligns its research business into two segments: Buy (consumer purchasing measurement and analytics), and Watch (media audience measurement and analytics). These segments are built on a foundation of data assets designed to yield insights for the firm’s clients to measure, analyze and grow their businesses.

The information from these segments, when brought together, provides insights into the effectiveness of advertising by linking media consumption trends with consumer purchasing data to better understand how media exposure drives purchasing behavior, enabling clients to

enhance the return on investment of their advertising and marketing spending.

Consumer BuyNielsen’s Buy segment provides retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods industry. Its database of retail and consumer information, combined with its analytical capabilities, helps generate strategic insights that influence clients’ key business decisions.

Nielsen tracks billions of sales transactions per month in retail outlets around the world, and its data is used to measure sales and market share. Its Buy services also enable clients to better manage their brands, uncover new sources of demand, launch and grow new services, analyze their sales, improve their marketing mix and establish more effective consumer relationships. In the United States, this segment represented approximately 60% of Nielsen’s consolidated revenue in 2013.

Consumer WatchNielsen’s Watch segment provides viewership and listening data and analytics primarily to the media and advertising industries across the TV, radio, online and mobile viewing and listening platforms. Watch data is used by media clients to understand their audiences, establish the value of their advertising inventory and maximize the value of their content, and by its advertising clients to plan and optimize their spending.

As a result of its acquisition of Arbitron, Nielsen now offers data on areas such as streaming audio, out-of-home measurement for TV consumption and deeper measurement of multicultural audiences in the U.S.

Nielsen has a presence in more than 100 countries, including in many developing and emerging markets.

* The growth rate includes the 2012 and 2013

revenue for the U.S. acquisitions of

Perishables Group Inc. in January 2012, Vizu

Corp. in July 2012, G4 Analytics in February

2013 and Arbitron Inc. in October 2013.

** Estimated.

2 Kantar Kantar.com

Eric Salama, 53 Title Chairman and CEOEducation M.Sc., Birkbeck College, London2013 Worldwide Revenue $3,389.2 million*Change From 2012 +1.6%* **Revenue Outside Home Country $2,436.6 million*Percent Outside Home Country 71.9%*Employees Worldwide 22,800*

Kantar, based in London and Fairfield, Conn., was founded in 1993 and is the data investment management division of WPP plc, a London-based public company listed on the London Stock Exchange.

Kantar’s businesses span research and consultancy disciplines, offering business insights at each point of the consumer life cycle. The group comprises 12 research business units: Kantar Media, Millward Brown, Kantar Japan, Added Value, Kantar Retail, IMRB International, Kantar Health, The Futures Co., Kantar Worldpanel, TNS (TNS/Research International in selected markets), Lightspeed Research, and Benenson Strategy Group.

Kantar’s 12 worldwide services include the following:• Added Value (Added-Value.com)

focuses on brand development and marketing insight through its Brand Connections methodology, providing services in the areas of brand marketing, consumer insight, innovation and communications.



Its services include cultural trend analysis; portfolio strategy; market segmentation; mindset mapping and brand portfolio management for identifying market opportunities; brand positioning; ethnography and ideation; copy testing; semiotic audits; and touch-point evaluation.

• IMRB International (IMRBInt.com), based in India but with multi-country capability, has 10 specialist units that provide research services including advertising and promotion research, B-to-B and industrial research, brand research, channel and retail research, corporate and employee research, customer satisfaction research, mystery shopper insights, pricing research, product and packaging research, and strategic market research. It also offers 10 syndicated services covering the Indian marketplace.

• Kantar Health (KantarHealth.com) specializes in healthcare primary research and consulting. The group has seven practice areas: marketing insights; strategic planning; risk management, safety and surveillance; stakeholder effectiveness and brand marketing; health economics and patient outcomes; pricing and reimbursement; and forecasting and epidemiology. Kantar Health maintains panels of healthcare professionals and patients in the U.S. and Europe who participate in Internet research.

• Kantar Japan (Kantar.jp) was formed in 2007 by the consolidation of four research business units in Japan Research International, Millward Brown, Added Value and Lightspeed Research. It offers selected services from each, including branding, ad testing, demand forecasting, product development and shopper solutions.

• Kantar Media (KantarMedia.com) offers a range of media insights and audience measurement services. It serves global advertisers, agencies and media companies by providing media and consumer research capabilities through its traditional, social and digital media monitoring offerings.

• Kantar Retail (KantarRetail.com) is focused on digitally delivered intelligence on retailers and extending shopper insights and consulting capabilities. Specialist areas include retailer insights and trends, organization development and virtual shopping insights. These areas are supported by products and services including Kantar Retail IQ, Shopcom, ShopperGenetics and ShopperScape, Kantar Retail PowerRanking and Richmix.

• Kantar Worldpanel (KantarWorldpanel.com) is a global provider of consumer panels that offer continuous measurement and analysis of consumer purchasing and usage behavior. The firm collects and analyzes data from samples of consumers using technology matched to the sophistication of local markets, including bar-code and POS scanners, Internet, SMS text messaging and diary.

• Lightspeed Research (LightspeedResearch.com) provides market research services by building and maintaining online and mobile panels and associated services including survey design consultation, sample management, programming, hosting and data collection. They range from proprietary online access panels to specialty panels, custom panels and mobile surveys. Lightspeed also provides custom panel services to address specific client needs.

• Millward Brown (MillwardBrown.com) provides a full range of qualitative, quantitative and consulting services focusing on brands, marketing communications, media, and marketing effectiveness. It works across a wide range of industries and categories, operating in areas such as brand strategy and experience; creative development and campaign evaluation; consumer needs and values; media planning and strategy; ROI, forecasting and investment management; brand valuation and analytics; and demand and activation.

• TNS (TNSglobal.com) is a provider of both custom market research services and qualitative research services

providing marketing knowledge and insights into consumers and markets. It has experience in most major sectors, particularly automotive, consumer, finance, technology, political and social. The firm’s practice areas are stakeholder management, brand and communications, product development and innovation, retail and shopper, qualitative, and digital.

• The Futures Company (TheFuturesCompany.com) monitors what influences consumer values and attitudes to identify current and future trends, and offers trends and futures consulting, and future-facing qualitative and quantitative research. Its work covers the categories of brand, category, company, consumer and macro futures.

• Benenson Strategy Group (BSGCo.com) is a strategic research and consulting group helping leaders in politics, business and public affairs connect with their target audiences. It offers issue advocacy, political and corporate strategies to win elections, launch new products, reposition brands and overcome public-affairs crises. It develops questionnaires and uses a variety of means to collect data, then conducts in-depth analysis to develop strategies based on the attitudes and beliefs that voters and consumers bring to their decision making.

* Estimated, research only.

** The growth rate excludes the 2012 and

2013 research-only revenue from the 2012

acquisitions of Oasis Insights Pty. Ltd. in

Pakistan in February, CIC-China in China

in February, Press Index S.A. in France in

July, Cadem Advertising S.A. in Chile in

July, and Adgooroo LLC in the U.S. in

December; and the 2013 acquisitions of

Sinotrust Market Research in China in

May, Sirius Marketing & Social Research

Ltd. in Bangladesh in July, Benenson

Strategy Group LLC in the U.S. in August,

BrandAnalytics Consultoria Ltda. in Brazil

in August, FishEye Analytics in Singapore

in December, and A/R/M/I-Marketing in

Russia in December.




FULL PAGE BLEED AD

3 IMS Health Holdings Inc. IMSHealth.com

Ari Bousbib, 51 Title Chairman and CEOEducation MBA, Columbia University2013 Worldwide Revenue $2,544 million Change From 2012 +6.1%* Revenue Outside Home Country $1,609.0 millionPercent Outside Home Country 63.2%Employees Worldwide 10,000

IMS Health Holdings Inc. (IMS) in Danbury, Conn., was founded in 1954 and was acquired by TPG Capital, the Canada Pension Plan Investment Board and several other investors. In April 2014, IMS was listed on the New York Stock Exchange.

IMS is a leading global information and technology services firm providing healthcare industry clients with comprehensive services to measure and improve their performance. By applying analytics and application suites hosted on the IMS One intelligent cloud, the firm connects complex healthcare data on diseases, treatments, costs and outcomes to help its clients run their operations more efficiently.

Drawing on information from 100,000 suppliers, and on insights from more than 45 billion healthcare transactions processed annually, IMS’s professional staff drive results for more than 5,000 healthcare clients globally. Customers include pharmaceutical, consumer health and medical device manufacturers and distributors, providers, payers, government agencies, policymakers, researchers and the financial community.

Operating in more than 100 countries, the firm has built a comprehensive collection of healthcare information, which includes more than 500 million

longitudinal anonymous patient records. Based on this data, IMS delivers information and insights on approximately 90% of the world’s pharmaceuticals. Healthcare data management and projection methodologies enable the firm to extrapolate more precise insights from large-scale databases to provide greater granularity and segmentation.

IMS continues to invest in new technology to source data that is valued by clients, including social media analytics and mobile health services, to continuously add records to its data sets, and refine its information and analytic methods. Its encryption technologies enable anonymous information to be linked across different care settings and across data sets, resulting in more complete healthcare information about anonymous patients and a deeper understanding of real-world treatment, cost and outcomes.

Principal IMS offerings include:• National information offerings

comprise services in more than 70 countries that provide consistent country-level performance metrics related to sales of pharmaceutical products, prescribing trends, medical treatment and promotional activity across multiple channels including retail, hospital and mail order.

• Sub-national information offerings comprise services in more than 50 countries that provide a consistent measurement of sales or prescribing activity at the regional, zip code and individual prescriber level (depending on regulation in the country).

• Commercial services, including a broad set of strategic, workflow analytics and support services, help the commercial operations of life sciences companies transform their commercial models, engage more effectively with the marketplace and reduce operating costs.

• Real-World Evidence (RWE) services integrate information from medical claims, prescriptions, electronic medical records, biomarkers and government

statistics into anonymous, longitudinal patient journeys that provide detailed views of treatment patterns, disease progression, therapeutic switching, and concomitant diseases and treatments.

• Commercial technology services include hosted and cloud-based applications and associated implementation services. The applications, hosted on IMS One, support a wide range of commercial processes that include multichannel marketing, customer relationship management, performance management, incentive compensation, territory alignment, roster management and call planning.

• Clinical services bring together the firm’s information with advanced predictive modeling technology, helping life sciences companies and CROs better design and execute clinical trials. For payers and providers, IMS enables risk-sharing, pay-for-performance and population health management.

IMS has offices in 76 countries worldwide.

* Revenue change on constant currency

basis and without the effects of

acquisitions or divestitures in 2012

and 2013.





46

FULL PAGE BLEED AD

4Ipsos SA Ipsos.com

Didier Truchot, 67Title Chairman and CEOEducation License, Panthéon- Sorbonne, France2013 Worldwide Revenue $2,274.2 millionChange From 2012 +0.8%*Revenue Outside Home Country $2,116.9 millionPercent Outside Home Country 93.1%Employees Worldwide 15,536

Ipsos SA, based in Paris, is a public company founded in 1975 and listed on the Paris Stock Exchange.

Ipsos is a global market research firm, controlled and managed by research professionals. It delivers insightful experience across six specializations advertising, customer loyalty, marketing, media, public affairs research and survey management. The firm’s researchers assess market potential, interpret market trends, develop and build brands, test advertising, study audience responses to various media, and measure public opinion worldwide. They help clients build long-term relationships with their customers.

In the United States, the United Kingdom and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world’s leading source of intelligent information for businesses and professionals. In Canada, Ipsos is the pollster of record for CTV.

Ipsos’ six areas of specialization are represented by the following brands:• Ipsos ASI is a global provider

specializing in advertising and brand communications. It offers a full range of advertising research services that employ measures predictive of in-market performance. All stages of the advertising development process are offered, from concept development to production, from final execution and

into post-implementation performance. • Ipsos Loyalty is a provider of customer

experience, satisfaction and loyalty research globally. It measures, models and manages customer and employee relationships.

• Ipsos Marketing is organized around four global practices innovation and forecasting (Ipsos InnoQuest), market understanding and measurement (Ipsos MarketQuest), healthcare (Ipsos Healthcare) and qualitative (Ipsos UU). It offers contractual models to better manage market research money, distributes insights in real time within clients’ organizations by leveraging technology and workshops, and integrates knowledge by combining various sources of insights.

• Ipsos MediaCT covers the converging worlds of media, content, telecom and technology. Its experience includes audience measurement, content assessment, data analytics, consumer behavior, and monetization and innovation strategies. Its teams combine research skills with a focus on business fundamentals to help maximize return on investment.

• Ipsos Public Affairs is a nonpartisan, objective, survey-based research practice. It conducts strategic research initiatives for a number of international organizations based not only on public opinion research, but also on elite stakeholder, corporate and media opinion research.

• Ipsos Observer is the firm’s survey management, data collection and data delivery specialization serving researchers who have the means to analyze data in-house. From creating surveys to delivering data, its team of market research professionals manages projects across a broad range of online and offline research methodologies including online, telephone, face-to-face and mobile.

In addition, Ipsos OTX, the firm’s global incubation and experimentation center, is a multidisciplinary team of researchers, strategists, digital natives and

design technologists who are blending advancements in technology and a cultural shift toward social interactions to create the future of research.

Ipsos Laboratories, based in South Africa, enhances the firm’s product offering and research services, making its intellectual property evolve in ways that benefit clients.

The Ipsos Science Center, which hosts the global community of more than 370 marketing science experts across Ipsos, was established to accelerate the use of marketing science and analytics across the firm in order to add value in addressing client needs.

Ipsos has offices in 86 countries worldwide.

* The growth rate excludes 2012 and 2013

revenues from the sale of Ipsos Motion

Picture Group in March 2013, and the 2013

acquisitions of Consultor Apoyo in

January in Ecuador and Ipsos Herrarte in

September in Salvador.

5GfK SEGfK.com

Matthias Hartmann, 48Title CEO Education B.A., University of Cooperative Education, Stuttgart, Germany2013 Worldwide Revenue $1,985.2 millionChange From 2012 +0.8%*Revenue Outside Home Country $1,389.6 millionPercent Outside Home Country 70%** Employees Worldwide 12,940

GfK SE is a public company based in Nuremberg, Germany, that was





established in 1934 and is listed on the Frankfurt Stock Exchange.

GfK is a full-service firm with roots that lie in academic research. Its industry and subject matter know-how, together with its experience in sampling and design, online strategy, marketing science and data visualization, enable the firm to deliver customized decision support to major U.S. marketers to address marketing challenges and improve business performance.

The firm’s services are delivered in the following practice areas and services:• Market insights and growth

opportunities: GfK can continuously track and analyze the major trends within markets, consumer segments, retail, technology and products to identify what factors are becoming more or less influential, and how these might impact a client’s business. Then it adds a clear understanding of what factors are driving each trend, across all channels, and looks at the likely future demand and benchmarks current performance against competitors. The firm identifies the priority customer segments for each trend and combines the insight to develop a detailed, strategic plan.

• Product design and optimization: By matching up the latest consumer and market trends, GfK identifies important white spaces and helps design ideas that are in line with market opportunities, and runs idea screening to filter the most favorable options. The firm examines clients’ product concepts, pricing and packaging to maximize their potential, then continuously tracks consumer retail activity in certain industry groups to identify what is currently successful, where and at what price. It also looks ahead to see when and where it is best to launch new products, assessing the market and brand readiness, and highlighting optimum consumer segments.

• Brand value optimization: GfK starts with the big trends on what brands and why, then analyzes key customer

segments to reveal their different values and attitudes, and how these affect their brand choices. Benchmarking brand performance against competitors, the firm explores the details of consumer-to-brand relationships, competitive positioning and potential brand extensions. It identifies how and to what extent products, channel experiences and promotions feed into brand value, and helps optimize each element. The firm runs ongoing evaluations of overall brand vitality, along with brand reputation among key consumer and customer segments.

• Advertising and communication optimization: GfK identifies the right consumer segments for a client’s brand, products or services, and where the best growth opportunities lie. It evaluates the full retail landscape and projections on demand, and benchmarks current performance across all channels to understand what is working and what areas need support. Then GfK tests variations of advertising and communication across multiple channels, including POP, to identify what achieves the best result. It monitors the ongoing effectiveness of advertising and communications to help demonstrate ROI and react fast to market changes.

• Channel and category optimization: The firm helps to select channel mix and categories (adjacencies, product assortment, shelf space, in-store communication and price planning) by exploring the areas of channel trends and mixes, shoppers’ paths to purchase, and the in-store experience, online experience and mobile experience.

• Price optimization: GfK analyzes global retail markets to identify what consumers are buying and at what price, providing wider insight into what is influencing their purchase decisions as well as looking at future price patterns and the influence of competitor activity. It also looks at how different prices affect the

performance of a product and the full category to identify the optimal pricing for single products and product bundles. For consumer goods and technology markets, GfK uses daily tracking at the SKU level, across multiple channels, to confirm that new pricing is delivering the planned profitability and volume of sales.

• Customer experience and loyalty management: The firm looks at the major consumer segments to identify a potential customer base, and whether products and services are in tune with key segments and their personal values. For each segment, GfK examines customer behavior across online, mobile and physical retail, adding a comprehensive review of the experience points that it has with products and services, across all channels. Then it provides ongoing tracking of customers’ current satisfaction. This includes insight on the key factors that drive their loyalty and early warning on customer churn to help retention strategy.

GfK has offices in 74 countries worldwide.

* The growth rate excludes the 2012 and

2013 revenue from the 2012 acquisitions

of Knowledge Networks Inc. in the U.S. in

January, Bridgehead International Ltd. in

the U.K. in March, User Centric Inc. in the

U.S. in October, and GlobalEDGE

Marketing Consultants in South Africa in

October; and the 2013 acquisitions of

Peterson Consulting in Australia in May,

Sensemetric GmbH in Austria in June and

PCNData in the Netherlands in July.

** Estimated.



6Information Resources Inc.IRIworldwide.com

Andrew M. Appel, 48 Title President and CEOEducation MBA, University of Chicago2013 Worldwide Revenue $845.1 millionChange From 2012 +4.1%*Revenue Outside Home Country $341.4 millionPercent Outside Home Country 40.4%Employees Worldwide 4,635

Information Resources Inc. (IRI), based in Chicago, was founded in 1979 and became a public company in 1983. It was acquired in 2003 by Symphony Technology Group, and in 2011 by New Mountain Capital LLC, a private company and majority shareholder.

IRI is a provider of market and shopper information, predictive analysis and foresight for its clients in the CPG, retail and over-the-counter healthcare industries. IRI operates across multiple countries and regions through stand-alone operations and wholly owned subsidiaries as well as strategic partnerships and marketing alliances. Its clients represent more than 95% of Fortune 100 CPG and retail companies.

The firm offers the IRI Partner Ecosystem that leverages the skill sets of its retail tracking and panel staff to provide one answer to business issues

for more than 25 clients with regional and global agreements. The ecosystem includes retailers such as Wal-Mart, CVS Caremark, Costco, Tesco and Carrefour.

IRI operates under two interconnected business segments:

Market Measurement Market Measurement provides CPG and retail markets tracking information and insights via technology-enabled access and visualization tools. This information is used to analyze shopper activity and create new products, as well as for packaging, pricing, promotion and merchandising strategies.

Solutions and Services • Consumer and Shopper Marketing:

This group offers CPG and retailers a




range of services focusing on delivering consumer and shopper insights, test marketing services, new media services, shopper segmentation and targeting, and shopper marketing services.

These services are delivered on the IRI Liquid Data technology platform and supported by experienced teams. The platform’s core features include business insights and analysis methodologies, prescriptive alerting, forward-looking analytics, and integration of data from virtually any source. Clients have executed more than 15 million reports annually based on IRI Liquid Data information.

The new platform’s features include a real-time ecosystem with access to daily data by account and the rapid release of new capabilities; a unified, personalized user experience convenient for any user from CEOs to regional sales managers and route drivers; the IRI app store, including new data sources such as weather and seasonality, econometric data and store-level insights; and mobile access, allowing users to publish reports the moment that they are created, ensuring that numbers match across all interfaces.

• Analytics: This group provides a combination of predictive analytical techniques, proprietary rapid-modeling platforms, automated services and experienced analytics consulting talent. It focuses on the strategic and operational needs in sales and category management, marketing and brand management, strategy and demand planning.

• Consulting: IRI continues the expansion of its consulting practice, delivering consulting and advisory services in sales and marketing for C-level management within the CPG and retail industries. The group focuses on four key practice areas: strategic pricing, growth and innovation, shopper marketing, and customer and channel management. It is composed of experienced consultants from top-tier

strategy consulting firms who have successfully completed hundreds of engagements focused on developing long-term strategic and collaborative relationships.

In 2013, IRI acquired Aztec, a leading provider of market measurement customer insight analytics and CRM services for CPG, liquor and pharmaceutical manufacturers, retailers and wholesalers in Australia, Canada, Hong Kong, New Zealand, South Africa, Sweden and the U.K. The firm offers computer-based information services, including data processing and reporting, leading-edge and user-friendly software, and training and client support. Aztec includes six service lines CRM, scan data sourcing, data processing, market measurement, shopper insights, and advanced analytics.

In March 2014, IRI joined forces with comScore Inc. and Rentrak Corp. to create a comprehensive data set offering an integrated service for linking media behavior to purchasing across all consumer touch points. The partnership will bring IRI’s purchase and shopper data, comScore’s digital consumption data and Rentrak’s TV viewership data together into one platform powered by IRI Liquid Data to create scalable, targeted cross-media, one-to-one marketing activation campaigns to allocate resources across media in real time and to optimize ROI, all at high granularity and speed.

IRI has offices in 14 countries worldwide.


revenue from the acquisitions of

Freshlook Marketing Group LLC in July

2013, and Aztec in September 2013.

7Westat Inc.Westat.com

James E. Smith, 66 Title President and CEOEducation Ph.D., University of Southern California2013 Worldwide Revenue $582.5 millionChange From 2012 +17.0%*Revenue Outside Home Country $18.8 millionPercent Outside Home Country 3.2%Employees Worldwide 2,044

Westat Inc. in Rockville, Md., is an employee-owned company founded in 1963.

Westat combines a reputation for high-quality surveys with a constant effort to innovate and build new capabilities. Its corporate capabilities include statistical design and analysis, research methodology, survey operations, scientific and clinical research, program evaluation, systems development, and other survey and information services. The firm’s professional staff has significant experience in a broad range of subject and program areas, including health and medical studies, education, social services, transportation and environmental protection, among others.

The firm’s clients are the agencies of the U.S. government, as well as businesses, foundations, and state and local governments. Its projects serve a broad range of needs assessing students’ educational achievement, understanding health and environmental risks, gaining new knowledge of the causes and treatment of disease, providing public health communications, evaluating the performance of social programs, and supporting the development of policy and regulations in many areas of government. Westat also performs clinical trials work for the U.S. government, and



for pharmaceutical and biotechnology clients, both domestically and through its international operations.

In addition, Westat continues to expand its methods research and information dissemination capabilities. The firm operates a behavioral research facility specializing in Web usability, along with cognitive research and focus group facilities. It also manages websites and call centers supporting federal agencies’ public information programs.

Westat surveys are increasingly multimodal, often including in-person, telephone, Web, mail and mobile device modes. It operates telephone research centers across the United States, a national network of home-based telephone interviewers, and a nationwide staff of field data collectors for in-person and institutional data collection. To support these large, distributed operations, Westat maintains an extensive, secure, nationwide multimodal computer and communications management infrastructure.

The firm distributes and provides user training and support for Blaise, a commercial, off-the-shelf software system for computer-assisted telephone interviewing and complex survey processing. Blaise was developed by Statistics Netherlands and is used internationally. In 2012, Westat supplemented its WesVar statistical processing software with the WesDaX module for online data analysis and tabulations, and other software for data and metadata dissemination and use.

Westat’s telephone interviewing, field interviewing and data editing staff averaged about 1,600 employees during 2013.

The firm has offices in six international locations.

* The growth rate includes the 2012 and

2013 revenue of GeoStats Services,

acquired in November 2012.

8dunnhumby Ltd.dunnhumby.com

Simon Hay, 49 Title Global CEOEducation M.A., University of Reading, United Kingdom2013 Worldwide Revenue $453.7 million*Change From 2012 +8.8%* ** Revenue Outside Home Country $347.0 million*Percent Outside Home Country 76.5%* **Employees Worldwide 715

Dunnhumby Ltd., based in London, was founded in 1989 and was fully acquired by Tesco plc, a public company listed on the London Stock Exchange.

Dunnhumby is a customer science company, serving clients in retail, grocery, consumer goods, health and beauty, food service, apparel and advertising, among others.

The firm analyzes a combination of granular shopper data with other data sources at the household level to deliver a complete view of the customer and to uncover insights about those customers: What they want, where they want it and how much they’re willing to pay for it. It works with retailers and manufacturers to leverage those insights in order to personalize their customers’ experiences in and out of the store, online and offline, and before, during and after the shopping trip to earn their loyalty.

Dunnhumby’s sources of information are customer transaction data from retailers’ frequent shopper programs, POS sales and traditional marketing research methods, reflecting what shoppers actually do in terms of what, how and why they buy. Linking behavioral data and attitudinal research enables retailers and brands to target customers and identify where the biggest opportunities are for retailers and brands to engage more closely with their customers.

The firm uses an algorithm that identifies purchase patterns within and between a customer’s shopping trips to derive a set of attributes for each customer based upon the products that he buys, the frequency of his shopping trips, and his sensitivity to specific marketing levers (e.g., price, merchandising, coupons, assortment). This “customer DNA” profile, determined by the collective set of individual attributes, is the basis for all subsequent targeting, segmentation and analysis.

Research revenue is derived through the generation of analytical insights delivered via software tools and custom insights.

Dunnhumby offers a number of services:• Dunnhumby Shop: The firm’s

Web-based reporting service provides access to anonymized sales and customer insights and is used across sales, marketing and category teams. It is used by dunnhumby’s retail partners and their CPG manufacturing partners, analyzing more than 12.8 billion shopping baskets from 400 million households each year. The services provide a common platform for retailers and manufacturers to understand customer behavior.

• Custom insights: Beyond software tools, dunnhumby analysts, using the same granular database of shopper data linked to other data sources, provide analytical services that deliver insights to custom business issues, from strategic to operational, across all product and retail disciplines, including category management, store location and operations, customer engagement, brand management and demand planning.

• Price and promotion software and analytics: KSS Retail, acquired in 2010, provides science-based pricing intelligence, shopper insights, optimization and modeling solutions for the grocery, convenience, chain drug and general retail industries.

• New product development: Dunnhumby uses scientific analysis




of shopper data to make new product development less risky. This is accomplished by discovering slight shifts in early adopter purchase behavior that identifies trends before they become mainstream, quantifying how valuable those trends will be, identifying which trends will resonate with a particular brand or brand portfolio, and optimizing a brand’s overall portfolio to drive the most incremental gains.

• Media solutions: In some countries, dunnhumby partners with other media data and service providers, and leverages those partners to deliver an integrated suite of media capabilities. These services leverage shopper data with media exposure data to optimize the planning, execution, activation and measurement of media. Dunnhumby’s media services allow advertisers to measure advertising ROI, understand the drivers of campaign effectiveness and optimize the impact of their media over time.

In 2013, dunnhumbyUSA and TiVo Research and Analytics Inc., a provider of single-source TV viewing and purchase data for advertisers and networks, and dunnhumbyUSA expanded their existing relationship with the signing of an exclusive partnership agreement. TRA and dunnhumbyUSA marry set-top box TV viewing data from 4.4 million households with the grocery purchases of more than 60 million households, enabling CPG advertisers to measure sales impact.

* Research only.

** Includes exchange rates.

9INTAGE Holdings Inc. INTAGE.co.jp

Kenji Miyakubi, 56Title President and representative directorEducation B.A., Ehime University, Japan2013 Worldwide Revenue $435.5 million*Change From 2012 +6.5%* Revenue Outside Home Country $24.2 million*Percent Outside Home Country 5.6%*Employees Worldwide 2,527*

INTAGE Inc., based in Tokyo, was founded in 1960, and was listed on the Tokyo Stock Exchange in November 2001 and on its First Section as of March 2009. It became a holding company in 2013.

INTAGE is engaged in business enhancements and solution innovations in the areas of mobile, healthcare and Asia.

The firm addresses management strategy and marketing issues through industry-wide standardized syndicated data and research services for a wide range of consumer markets, service industries and healthcare sectors in Japan and Asia, and globally. It offers marketing intelligence and business service with ICT application capabilities and insights.• Marketing tracking: INTAGE provides

syndicated data services through its data delivery systems. Information details retail sales trends, consumer buying behaviors, sales promotion activities and other market indicators. Market tracking services include syndicated POS retail panel services (SRI, SDI); syndicated consumer panel services (SCI-personal, i-SSP, SLI); syndicated promotion effectiveness measurement panel services (SPI, IFI); kitchen diary; MR (medical representative) activities effectiveness panel service (Impact Track); and a

Web-based tool for clients to integrate panel data (iCanvas).

• Customized services: INTAGE addresses needs for customized services in management, strategy and strategy implementation evaluation, and business process efficiency. The firm leverages technology and systems, as well as marketing research resources and capabilities, to optimize marketing activities and business processes via customized research, global research, Internet-based marketing research, smartphone research, medical marketing research, eye-tracking surveys, MROC surveys and tabulation, and searches research data from Internet and mail surveys (Lyche-Pro, Lyche-Web).

• Research and analysis models: These models include price and store sales promotion analysis packages (Brand-Price Trade-Off, Price Optimizer, APRiCOT), and analytical tools and applications (shelf-choice, brand association analysis, marketing ROI analysis, single-source campaign effectiveness analysis).

• Strategic services: INTAGE fuses information technology, system development capabilities and marketing intelligence to construct business application systems to address strategy issues and operating environments. Database services apply data utilization and analysis tools for decision-making support systems, maximizing the value of existing client information resources. The firm offers BPR and BPO services, drug development services (CRO services), SCM services (supply and demand planning and logistics planning), retail support and area marketing (retail-store POS data analysis services, AreaManager), and business application products (Job Hunter+s).

In 2013, INTAGE became a holding company. In 2014, “Mighty Monitor” began operations as a new service with a 4.14-million-person Internet access panel, combining survey



participants managed by DOCOMO InsightMarketing Inc. based on NTT DOCOMO’s Premier Club and INTAGE Cue Access Panel. Also, in line with the latest ICT trends including mobile, cloud, Big Data and social media, INTAGE TECHNOSPHERE Inc. was established as the core of the group’s R&D functions to drive ICT advancements and operational efficiency for the future growth.

In 2013 and 2014, subsidiaries INTAGE SINGAPORE and INTAGE INDONESIA were established, and Consumer Search Group Hong Kong joined the INTAGE Group. Concurrent to these regional expansions, INTAGE Holdings Regional Office was also established in Bangkok to oversee the group’s subsidiaries in Southeast Asia.

INTAGE has offices in eight Asian countries.

* For the fiscal year ended March 2013.

10The NPD Group Inc.NPD.com

Karyn Schoenbart, 57 Title President and COOEducation B.A., University of Massachusetts2013 Worldwide Revenue $287.7 millionChange From 2012 +5.4%*Revenue Outside Home Country $85.4 millionPercent Outside Home Country 29.7%Employees Worldwide 1,282

The NPD Group Inc. (NPD), based in Port Washington, N.Y., is a privately held corporation founded in 1966.

NPD provides global information and advisory services to manufacturers,

retailers and other businesses by tracking their markets, understanding consumers, addressing business needs and driving profitable growth.

Information is available for the following industries: automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, home, luxury,




FULL PAGE BLEED AD

mobile, office supplies, sports, technology, toys and video games.

NPD offers retail, consumer and distributor tracking. Retail tracking services comprise global, national and local or customized report views, as well as account-level reports for a number of retailers. LGI, an NPD company, tracks the luxury market, including watches. Leisure Trends, also an NPD company, offers retail tracking and consumer research for the sports industry, covering apparel, footwear and equipment.

The firm combines its tracking data and industry experience to offer analytic solutions including opportunity identification, price optimization, marketing evaluation and forecasting. Its advisory services, NPD DisplaySearch and NPD Solarbuzz, are concentrated in the technology sector, providing global trend information, industry forecasts and reports developed by a global team of analysts.

In addition to its core offerings in the U.S., NPD offers services in Canada, Mexico and Brazil in the Americas. NPD also offers tracking services and analytics solutions in 10 countries in Europe, and tracking services in five countries in Asia Pacific.

In 2013, NPD launched SupplyTrack, a monthly sales tracking service for broad-line foodservice distributors, and it acquired Leisure Trends, enhancing its coverage of the sports industry. It also introduced the ReceiptPal receipt tracking app, which allows consumers to capture and store receipts while NPD collects cross-category purchase data. Also during 2013, the firm became the exclusive sales agent for CivicScience DeepProfile, which mines data from Web polls to help marketers uncover information about their customers, including brand preferences, shopping behavior, technology usage and media consumption. NPD is a lead investor in CivicScience.

Looking ahead, the firm is offering more granular market views, including weekly data, to facilitate collaboration

between manufacturers and retailers, and drive category growth. NPD continues to evolve ReceiptPal and explore new methodologies for collecting, analyzing and delivering information on consumers.

NPD has offices in 14 countries worldwide.

* The growth rate excludes the 2012

and 2013 revenue from the acquisition

of Leisure Trends Group LLC in

October 2013.

11comScore Inc.comScore.com

Serge Matta, 39 Title CEOEducation MBA, American University 2013 Worldwide Revenue $286.9 million Change From 2012 +15.7%*Revenue Outside Home Country $84.1 millionPercent Outside Home Country 29.3%Employees Worldwide 1,166

ComScore Inc. (cS), based in Reston, Va., was founded in 1999 and was listed on NASDAQ in June 2007.

cS continuously measures the digital behavior of a global cross section of 2 million Internet users (including 1 million in the United States) who provide their browsing and transaction behavior, including online and offline purchasing. Its panelists also participate in survey research that captures their attitudes, lifestyles, product preferences and purchase intentions, which can be integrated with their observed online behavior.

cS services fall into three primary segments of digital analytics:

Audience AnalyticscS Audience Analytics provides digital audience measurement for advertising agencies, publishers, marketers and financial analysts. It reports on the details of online media usage, visitor demographics and online buying power for the home, work and university audiences across 100 local U.S. markets and around the world, including detailed reporting for more than 40 individual countries. Its syndicated measurement is based on the proprietary Unified Digital Measurement methodology, which combines the benefits of both panel-based and site-census measurement. The methodology, which requires publishers to use a cS census tag to be measured at the census level, has been adopted by more than 90% of the top 100 U.S. media properties.

cS offers tools for reach and frequency analysis, day-part planning, online and offline local market analysis, and emerging applications. Other services in the Audience Analytics suite include Video Metrix for the measurement of online video viewing; Mobile Metrix for the measurement of mobile Web and app audiences; qSearch for the measurement of search behavior; Ad Metrix for the measurement of online display advertising; Plan Metrix, which ties lifestyles and attitudes to online behavior Segment Metrix, which describes the online behavior of various consumer segments (e.g., Prizm and PersonicX); and Search Planner, which is a search marketing intelligence tool. cS also recently introduced Media Metrix Multi-Platform, an audience measurement tool that synthesizes Web, video and mobile users into a unified view of digital audiences.

cS Marketing Solutions (CMS) combines the cS Internet user database with the experience of cS analysts to deliver insight into the online behavior of consumers for clients in the automotive, consumer packaged goods, entertainment, financial services, media, pharmaceutical, retail, technology, telecommunications and travel industries.





CMS also integrates online behavior with offline purchase and product ownership data. cS matches its online database with offline buying databases (such as grocery store loyalty card databases) to create large data marts that allow measurement of the impact that online marketing has on offline buying behavior. In conjunction with IRI’s Consumer Network panel, cS also has the capability to measure the impact of online marketing campaigns across retail channels.

CMS offers a full range of custom and syndicated survey research services for a variety of industries using the cS panel with offline and online applications. CMS survey services address business issues such as consumer segmentation, customer satisfaction, product and advertising evaluation, and brand performance

tracking. It also integrates survey responses with online behavior passively captured for the same respondents.

cS data and services support numerous applications, including market and competitive intelligence for any online category; benchmarking and opportunity gap/SWOT analysis; customer profiling and segmentation models; the integration and study of online behavioral data with offline purchase data; choice models based on pricing, taxes and promotions, among other factors; controlled measurement of the effectiveness of interactive marketing programs; and scoring of customer files for direct marketing programs using markers and propensities derived in aggregate within the cS database and applied using shared attributes.

Advertising AnalyticscS offers several services under the Advertising Analytics umbrella, including advertising planning tools, campaign validation and effectiveness measurement, and ad creative copy testing. Products in cS’s AdEffx suite include Brand Survey Lift, BSL Pulse, Action Lift, Offline Sales Lift and validated Campaign Essentials (vCE).

This service provides understanding of audiences and verification that a campaign actually reached its intended target, and quantifies the impact of digital advertising on attitudes and behaviors as well as on online and in-store sales. The suite of products for both digital and cross-media campaigns allows for in-flight optimization and overall improved campaign ROI. cS also offers its ad viewability measurement



to determine whether display or video ads are actually delivered in-view to the end user.

Enterprise AnalyticscS Digital Analytix is an analytics platform that helps analysts and business leaders understand and drive business outcomes by combining analytics and audience demographics. It delivers a service that is designed to meet evolving needs of businesses. cS’s platform stores data in its raw form, enabling fast, flexible analysis and the delivery of results in real time.

cS Mobile Operator analytics use both passive on-device measurement and surveys of mobile users, and works with handset manufacturers and network operators worldwide. cS Subscriber Analytix software, powered by XPLORE, uses digital subscriber data to identify opportunities to maximize ARPU, reduce churn and grow market share. Subscriber Analytix enables better digital targeting, Quality of Service (QoS for voice and data services) insight, and network capacity management and planning.

cS has offices in 23 countries worldwide.


revenue from the 2013 divestiture of

non-health services of ARS Group in

March in the U.S. as well as other

discontinued companies.

12 J.D. Power and AssociatesJDPower.com

Finbarr O’Neill, 61Title PresidentEducation J.D., Fordham University Law School2013 Worldwide Revenue $258.3 million*Change From 2012 +2.5%*Revenue Outside Home Country $85.4 million*Percent Outside Home Country 33.1%*Employees Worldwide 738*

J.D. Power and Associates (JDPA) in Westlake Village, Calif., was founded in 1968. In April 2005, it was acquired by The McGraw-Hill Cos., based in New York.

JDPA is a global marketing information services company that conducts independent consumer surveys of product and service quality, customer satisfaction and buyer behavior. Services include industry-wide and client-commissioned research, B-to-B consulting and media research.

Annual syndicated studies are based on survey responses from millions of consumers and business customers worldwide. The firm does not review,

judge or test products and services for its syndicated studies; it relies on the opinions and perspectives of consumers who have actually used the products and services being rated.

JDPA is most often recognized for its work in the automotive industry, where its metrics have become the industry standard for measuring product quality and customer satisfaction. A team of associates worldwide conducts quality and customer satisfaction research across industries including automotive, financial services, insurance, telecommunications, travel, healthcare, utilities and consumer electronics. The firm’s clients include many Fortune 500 companies in the United States and internationally.

JDPA has 15 offices worldwide.

* Estimated.




13IBOPE Group IBOPE.com.br

Carlos Montenegro, 60Title PresidentEducation B.S., Universidade Gama Filho, Rio de Janeiro, Brazil2013 Worldwide Revenue $231.1 million*Change From 2012 +3.4%* **Revenue Outside Home Country $51.7 million*Percent Outside Home Country 22.4%*Employees Worldwide 3,296*

IBOPE Group in São Paulo, Brazil, was founded in 1942 and is privately held.

IBOPE is the largest private media and market research group in Latin America. The firm specializes in media, public opinion, voting intention, consumption, brand, market and behavior.

IBOPE is composed of the following business lines:• IBOPE Media, a joint venture between

IBOPE and WPP Group (a minority shareholder), is the business line serving the advertising industry, including media owners, media and advertising agencies, and advertisers. Its primary services include advertising expenditure, media audience measurement, and the correlation between consumption habits and media exposure.

IBOPE Media partners with Nielsen Co. in Mexico, Puerto Rico, Venezuela and the Dominican Republic through the joint venture Nielsen IBOPE and, in Brazil, with a company dedicated to the measurement of the Internet. The firm also partners with RSMG Insights, a company providing sports research, through the joint venture IBOPE Repucom.

• IBOPE Inteligência is dedicated to the understanding of people’s behaviors and their relationships with regards

to family, social life, politics and consumption of goods and services. Its experience is in offering full-service public opinion and market research studies—online, offline, quantitative and qualitative—including geobusiness studies, innovation, data mining and analysis, and data integration.

• Ecológica ID is a partnership between IBOPE Group and SD Participações, that specializes in the field of sustainable development.

• CertAtivo is as an international certification company, providing certification of services, processes and assets with the goal of improving customer service and satisfaction. It is the first and only Brazilian Designated Operational Entity approved by UNFCC for the validation and verification of projects for carbon credits in both voluntary and compulsory markets.

• IBOPE E-Commerce, a new business line launched in 2013, offers specific services to online retailers in Brazil.

The Group also invests socially by means of Instituto Paulo Montenegro, created in 2000 to develop and implement education-based projects that encourage social mobilization based on knowledge held by IBOPE.

IBOPE has offices in 16 countries in Latin America and in the United States.

* Research only.

** The growth rate excludes revenue

for 2012 and 2013 from the 2013

acquisitions of IBOPE DTM Marketing

de Relacionamento Ltda., Effective

Marketing de Relacionamento Ltda., and

Infortmidia Pesquisas Esportivas Ltda.,

and the reduction in shares to 47% of

E-ratings.com to Brazil Ltda.

Revenue and growth rates exclude

research companies in which IBOPE

owns 50% or less. Also excluded

are nonresearch companies, including

Megadata in Brazil and Markdata

in Europe.

14ICF International Inc.ICFI.com

Sudhakar Kesavan, 58 Title Chairman and CEOEducation M.S., Massachusetts Institute of Technology2013 Worldwide Revenue $225.3 million*Change From 2012 -6.0%Revenue Outside Home Country $53.3 million*Percent Outside Home Country 23.7%Employees Worldwide 908

ICF International Inc., based in Fairfax, Va., was founded in 1966 and acquired Macro International in 2009. It was listed on the NASDAQ stock market in 2006.

ICF provides survey research services to U.S. government agencies, as well as international organizations and multinational corporations. The firm serves the aviation, climate, community development, defense, education, energy, environment, families and communities, health, homeland security and transportation markets.

The firm’s products and services are in seven areas of specialization:• International research and evaluation:

ICF provides training and technical assistance to assist national governments, in-country organizations and international donor agencies with developing indicators and metrics, monitoring and collecting data, formulating policy and disseminating findings to target audiences.

• Experimental and quasi-experimental research: The firm addresses the full life cycle of experimental and quasi-experimental research services, including methodology and study design, quantitative and qualitative data analysis, database and systems development, and reports and the publication of results.



• Monitoring and evaluation capacity building: ICF provides services to help clients build program monitoring and evaluation capacity that include managing change and communicating developments to grantees or awardees, adjusting data collection systems or indicators to reflect program changes, producing report snapshots to show continued progress, and leveraging existing resources to expand capacity in monitoring and evaluation.

• Performance measurement: The firm’s life-cycle approach supports U.S. federal agencies, nonprofits and commercial firms with performance measurement tools and techniques, including developing meaningful and measurable indicators, creating dashboards and balanced scorecards, setting targets and goals for continuous quality improvement programs, and designing and implementing Web-based data management and reporting systems.

• Program evaluation: ICF applies analytic methods and tools including randomized control trials, propensity score matching, quantitative analysis of designs, ethnographic studies and social network analysis.

• Quantitative methods and analysis: ICF provides a range of quantitative methods and analysis, including Web, telephone, paper and mail, in-person and hybrid surveys; cell phone data collection; sampling and weighting; database development and data management; modeling of complex systems and analytic methods; and cost benefit analysis.

• R&E surveys and analysis: The firm’s surveys incorporate emerging methodologies and generate defensible response rates. Services include questionnaire and manual development, quality control, FISMA-moderate data security capacity, software

development, and the analysis and dissemination of findings.

ICF has full-service offices in Brazil,

Canada, China, India, Russia and the United Kingdom.

*Research only.




FULL PAGE BLEED AD

15Video Research Ltd. VideoR.co.jp

Soichi Akiyama, 63 Title President and CEOEducation B.A., Tokyo University2013 Worldwide Revenue $204.0 million*Change From 2012 -0.3%*Employees Worldwide 414

Video Research Ltd. (VR), based in Tokyo, was founded in 1962 by a consortium of Japanese broadcasting companies, major advertising agencies and advertisers.

VR is a media and marketing research firm whose major clients are in the broadcasting, advertising and CPG industries. It is the only firm providing advertising statistics for six major media companies in Japan, including four major media companies plus transit media and the Internet. Several data sources are from its alliance companies.

VR’s main service is TV audience measurement (TAM). It is based on a sample of 6,600 households equipped with set meters for household TV ratings in 27 markets throughout Japan. In the Kanto (including Tokyo) and Kansai (including Osaka) markets, VR reports both household and individual ratings using the VR People Meter. The firm has obtained ISO 90012006 certification for its meter-based system as well as for the diary method used in individual ratings research.

Radio ratings research is conducted in the Tokyo, Osaka and Nagoya metropolitan areas four to six times per year with samples of 3,000 per wave.

The firm releases a number of media-related reports:• The Nationwide Newspaper Readership

Survey (J-READ) gathers and organizes standardized data on newspapers throughout all 47 prefectures of Japan. This one-week survey of newspaper browsing is designed to measure

items such as media contact, lifestyle, consciousness and product use to shed more light on how advertisements’ target readers interact with newspapers.

In 2014, based on the same samples, VR has released J-RADIO for each prefecture’s radio contact data on the same research frame.

• The MAGASCENE report is a single-media survey implemented every October in seven major regions in Japan. It provides information such as how people read each magazine, readers’ profiles with information such as basic attitude, awareness in daily life and media involvement as well as a magazine quality category that includes magazine image, frequency of read, place of purchase and reading attitude.

VR’s MAGASCENE AD service for magazine ad contact has been reborn as M-Value, jointly launched with the magazine industry for making a common index.

• The Audience and Consumer Report (ACR) is VR’s syndicated research, started in 1972. It is designed to study consumer trends and media contacts in the Japanese market through a single-source approach. In 2014, VR also created ACR ACR/ex, which has created a 10,700 sample throughout Japan using the tablet PC as its research interface. In the Kanto area, a panel sample of 4,800 also has been created, rotating every six months. Using ACR/ex data, the media industry expects synergistic effects of integration approach for media contacts, brand management and market analysis.

A subsidiary of VR, Video Research Interactive Inc., conducts various types of Internet-related marketing research such as website contact status by panel survey, visitor profile analysis and mobile website surveys.

VR has 10 offices in Japan, and offices in Bangkok and New York.

* For the fiscal year ended March 2014.

Revenue has been provided in a VR public

release and has not been confirmed

independently.

16 Symphony Health SolutionsSymphonyHealth.com

Neal G. Bibeau, 51 Title CEOEducation MBA, Tuck School of Business, Dartmouth College 2013 Worldwide Revenue $198.7 millionChange From 2012 -1.3%*Revenue Outside Home Country $2.2 millionPercent Outside Home Country 1.1%Employees Worldwide 548

Symphony Health Solutions (SHS), based in Horsham, Penn., was formed in 2012 as a wholly owned unit of Symphony Technology Group LLC, a private equity firm.

SHS provides information, analytics and technology services to the healthcare industry. Composed of business units focused on custom research, healthcare data and analytics, the firm connects and integrates a broad set of primary and secondary health research, analytics and consulting experience to deliver knowledge products, leveraging what’s available to transform businesses.

The firm is a provider of healthcare market data, visualization tools, and custom analytics and services used to help life science companies improve commercial effectiveness. Its integrated data platform drives a portfolio of products and services designed to help pharmaceutical companies move to a more customer-centric focus, providing an understanding of how payers, patients and providers influence treatment, and dispensing behavior at all levels of geography. It also provides the custom analytics and professional services needed to convert data into answers for strategic business questions.

As a leader in mobile healthcare research and in measuring the impact of


Full pages.indd 73 7/25/14 12:04 PM



promotion on physicians’ attitudes and prescribing behavior, SHS is a provider of consultative and analytically based commercial effectiveness services to the healthcare industry. Powered by longitudinal and normative data assets, an Internet-enabled network of more than 4,000 targeted physicians and proprietary, state-of-the-art research technology, its Impact products deliver market insights.

SHS’s Custom Research division focuses on healthcare custom market research, and partners closely with clients to shape global healthcare R&D and marketing decisions through strategic market insight. The firm’s research services get to essential pharma and biotech business needs throughout the product pipeline, from early stage forecasting to KOL identification and mapping, and in-market tracking and ATU studies. Its global research experience, therapeutic knowledge and consulting analytics integrated with behavioral and attitudinal data enable it to deliver services for informed and effective decisions around marketing strategy, field and channel execution, and pre-launch and launch planning.

SHS has offices in the U.S. and London.

* The growth rate includes 2012 and 2013

revenues from the U.S. acquisitions of

AlphaDetail in March 2012 and Source

Healthcare Analytics in May 2012.

17Macromill Inc. Macromill.com

Tetsuya Sugimoto, 47

Title Chairman and presidentEducation B.S.S., Waseda University, Tokyo2013 Worldwide Revenue $184.7 millionChange From 2012 +10.6%*Revenue Outside Home Country $20.1 millionPercent Outside Home Country 10.9%Employees Worldwide 864

Macromill Inc., based in Tokyo, was founded in 2000 and was listed on the Tokyo Stock Exchange in 2004 and moved to the exchange’s First Section in 2005. In January 2014, Macromill was acquired by Bain Capital.

Macromill specializes in online research, and also provides conventional, panel database and marketing research services.

The firm conducts research in more than 87 countries worldwide. Its experienced global research team provides support for international projects based on their advanced knowledge of local conditions, cultural practices and the legal environment. Such support includes questionnaire checking and translating.

Macromill has developed its Automatic Internet Research System (AIRs), which automatically manages all of the research processes, including creating Web questionnaires, sampling targeted panelists, sending requesting mail to respondents, collecting data, tabulating data in real time and creating a report file.

The firm’s main service is QuickMill, a low-priced, high-speed Net Research service that uses AIRs and a 1.1-million-member research panel.

Macromill also provides a variety of services, such as customized research

(order-made Net Research dealing with unique and complicated client order), MobileMill (Net Research using mobile phones), GlobalMill (international Net Research), M3Mill (Net Research targeting the medical industry that incorporates M3 Inc., the largest medical portal site in Japan), qualitative research (focus group interviews, conventional research), QPR service that offers consumers’ purchasing pattern data collected through a special portable bar-code scanner, and more.

The firm has three subsidiaries M-Cube Inc., a majority-owned company that collects purchasing pattern and lifestyle behavior data, and creates and manages consumer research panels; M-Promo Inc., a majority-owned company providing marketing support for businesses using the Internet; and Misecolle Inc., a wholly owned subsidiary company providing promotional services for restaurants and stores.

Macromill has offices in Japan, China and Korea.


revenue from the 2012 acquisition of

Embrain Co. Ltd. in South Korea in

February and the 2013 majority

acquisition of Dentsu Marketing Insights

Inc. in Japan in December.



18Maritz ResearchMaritzResearch.com

Michael Brereton, 53Title PresidentEducation MBA, Bowling Green State University 2013 Worldwide Revenue $177.6 million*Change From 2012 -6.0%Revenue Outside Home Country $38.7 million Percent Outside Home Country 21.8%Employees Worldwide 757

Maritz Research, based in Fenton, Mo., was founded in 1973 and is a wholly

owned subsidiary of Maritz Holdings Inc. Maritz Research provides services that

improve performance by understanding the integrated dynamics between customers, employees and channel partners. The firm’s specialized divisions focus on the automotive, financial services, hospitality, technology and retail sectors.

The firm designs, launches and operates customer experience intelligence programs related to the customer voice. Its approach allows better listening to and acting upon whatever customers say, wherever they say it. Customer voice is further understood through the integration of multiple voice-of-the-customer sources, tying insights to business outcomes and distilling findings to core messages that

drive meaningful customer experience improvements.

The firm’s research findings are positioned to be acted on through other Maritz businesses. These businesses combine to offer synergy to develop loyalty and motivation programs.

In 2014 and beyond, the firm will continue to elevate its customer experience intelligence programs.

Maritz Research offices are located in the United States, the United Kingdom, Canada, China and Germany.

* Maritz Holdings’ revenue in 2013 was

$1.3 billion.




FULL PAGE BLEED AD

19Abt SRBI Inc.AbtAssociates.com

Kathleen L. Flanagan, 53 (pictured) Title President and CEO of Abt AssociatesEducation M.S., University of Rochester

Scott Royal, 51Title President and CEO of Abt SRBI Education Ph.D., Johns Hopkins University

2013 Worldwide Revenue $172.8 million*Change From 2012 -1.6%Revenue Outside Home Country $17.1 million*Percent Outside Home Country 9.9%Employees Worldwide 1,138

Abt SRBI Inc. in New York is the survey research subsidiary of Abt Associates Inc. in Cambridge, Mass., an employee-owned company founded in 1965.

Abt Associates is a global firm in research and program implementation in the fields of health, social and environmental policy, and international development. Known for its approach to solving complex challenges, the firm has program offices in more than 40 countries.

Abt SRBI is a full-service global research and consulting firm whose survey research capabilities range from sample design and instrument development, through data collection (telephone, in-person, IVR, Web) and data management to analysis and market strategy. The firm specializes in large-scale and complex projects for government, regional agencies, major corporations, foundations and the media.

Abt SRBI has six practice groups:• Health Policy Group conducts

large-scale health-related surveys

and tracking studies for many U.S. government agencies. These projects include epidemiological surveys, healthcare, military veterans, immigration, domestic violence and program evaluations.

• Public Policy and Public Affairs Group conducts large-scale public policy and public opinion surveys for university researchers, foundations, research institutes and the media. This group is responsible for Abt SRBI’s public opinion polling for the Pew Research Center, Time magazine and The Washington Post.

• Transportation, Recreation, Planning and Preservation Group provides passenger and customer research to leading public transit authorities, transportation planners and engineering firms. This includes household travel surveys, origin and destination studies, new product and service testing, pricing and passenger satisfaction research. This group also specializes in environmental and recreational issues.

• Utilities Group serves the electric utility industry. Studies include customer satisfaction and loyalty, marketing issues and the impact of industry deregulation.

• Advanced Methods Group provides consulting support in areas such as complex sample design, nonresponse bias, cell and dual-frame sample designs, weighting, imputation and geographic information systems.

* Research only. Total U.S research and

nonresearch revenue in 2013 was

$565.7 million.

20Decision Resources GroupDecisionResources.com

James Lang, 49 Title CEOEducation MBA, Tuck School of Business at Dartmouth 2013 Worldwide Revenue $150.3 millionChange From 2012 +4.2%*Revenue Outside Home Country $42.2 millionPercent Outside Home Country 28.1%Employees Worldwide 625

Decision Resources Group (DRG) in Burlington, Mass., was founded in 1990 and was acquired by Piramal Group in June 2012.

DRG is a portfolio of companies that offer information, analysis and insights on issues within the global healthcare industry. Pharmaceutical, biotechnology, medical technology and managed care companies rely on this analysis and data to make informed decisions critical to their success.

The firm’s companies include Abacus International, Arlington Medical Resources, BioTrends Research Group, Decision Resources, Fingertip Formulary, HealthLeaders-InterStudy, Manhattan Research, Millennium Research Group, PharmaStrat and Pinsonault.

Framing the current status and future trends in target healthcare markets using data, primary research and secondary research is a core competency of DRG. Product offerings include high-value analytics, syndicated research, proprietary databases, decision support tools and advisory services.

DRG has a number of key specialties, including syndicated research focused on new therapeutic opportunities; portfolio planning; changing industry dynamics and global treatment patterns; insights and data on physician and consumer healthcare





e-marketing; proprietary databases; and analytics covering more than 90% of the U.S. managed care markets. Also included are longitudinal data and analytics on marketed drug reimbursement profiles; qualitative insights on drug-specific reimbursement drivers for existing and emerging therapies; managed markets training; and evidence-based market access solutions. DRG is a provider of medical device and imaging market research.

The firm has 11 offices worldwide, with locations in the U.S., the U.K., Canada, China and Japan.


revenues from the 2012 acquisitions of

Pinsonault Associates in April in the U.S.,

and Abacus International in December

2012 in the U.K.

21Harris Interactive Inc.HarrisInteractive.com

Al Angrisani, 64Title President and CEOEducation A.P.C., New York University2013 Worldwide Revenue $139.7 millionChange From 2012 -0.7%Revenue Outside Home Country $53.6 millionPercent Outside Home Country 38.4%Employees Worldwide 542

Harris Interactive Inc. (HI), based in New York, was founded in 1975 as

Gordon S. Black Corp. and together with Louis Harris and Associates, which was founded in 1956, it became a public company in 1999, listed on the NASDAQ. In February 2014, it was acquired by Nielsen Holdings N.V.

HI is widely known for The Harris Poll, one of the world’s longest-running, independent opinion polls, and for pioneering innovative research methodologies. It uses a mix of media, tools and methodologies to turn relevant insights into actionable foresight for its clients.

The firm offers services in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research. In addition, it has a portfolio of multi-client offerings that complement the firm’s custom services.



It offers experience in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant and consumer packaged goods. It works outside and beyond conventional methodologies, and embraces all information sources.

HI has offices in four U.S. cities and international offices in the United Kingdom, Canada, France and Germany.

22ORC InternationalORCInternational.com

Simon Kooyman, 57 Title CEOEducation MBA, Vlerick University, Belgium2013 Worldwide Revenue $122.0 millionChange From 2012 -0.8%* Revenue Outside Home Country $40.1 millionPercent Outside Home Country 32.9%Employees Worldwide 494

ORC International (ORC), based in Princeton, N.J., (formerly Opinion Research Corp.) was founded in 1938 and was acquired by Lake Capital in July 2011.

ORC is a research and business intelligence firm providing companies with insights to support business growth, specializing in the areas of customer equity, employee engagement, marketing research and strategy development. Their aim is to engage, empower and elevate clients’ market knowledge to become innovators in their fields, to capitalize on new opportunities and to drive results, all through an integrated approach a combination of researchers and industry

experience paired with technology platforms and research science. • Customer research: ORC works

with organizations to help measure, interpret and act upon their customer feedback, believing that an in-depth understanding of customers can increase satisfaction rates and drive performance.

• Employee research: The firm offers experience across every stage of the employee lifecycle. This helps understand how to attract, engage and retain employees to maximize organizational performance and profitability.

• Marketing research: ORC delivers comprehensive knowledge and objective, external perspective to develop a blueprint for next generation strategies.

• Strategy research: Believing that informed business decisions start with solid insight, ORC’s clients are able to identify and capitalize on emerging trends and remain at the forefront of industry transformations and opportunities.

ORC believes that growth can be achieved by linking employee engagement, customer equity and business performance. All three can be measured, correlated and managed through its suite of technology platforms and customized market research products and services. The firm offers research capabilities that include:• People: Research professionals offering

industry knowledge and experience in financial services, consumer packaged





68

goods, healthcare and pharmaceutical, industrial/manufacturing, technology/emerging markets and public sector research. An expert network includes 15,000 industry and subject matter specialists for technical insight.

• Methods: The linkage of insight sources, including primary (qualitative, quantitative and communities) and secondary methodologies, social analytics, expert network and competitive intelligence.

• Technology: Reporting tools, dashboard services and portals that support speed, efficiency and ease of access to information, together with data management services.

• Insights: Services for key business issues concerning markets, customers and employees, insights from analytics to mine information databases, and focused reporting.

The firm also offers a suite of products in the area of customers, employees, markets and products, and strategy to complement its Integrated Intelligence offering.

In 2013, ORC received ISO 20252 certification; launched new products including ORC Aquire, i2 Pricing, i2 Price Check, ORC Diagnostic, Adjacencies, and Trend Sensor; and continued its partnership with CNN for a ninth year on its CNN/ORC International Poll.

The firm has offices in four countries internationally.


revenues from the acquisition of

Marketing Research Services Inc. in

December 2012.

23 MédiamétrieMediametrie.com

Bruno Chetaille, 60Title Chairman and managing directorEducation MBA, HEC Paris2013 Worldwide Revenue $106.1 millionChange From 2012 +2.0%*Revenue Outside Home Country $14.9 millionPercent Outside Home Country 14.0%Employees Worldwide 705

Médiamétrie was founded in 1985 and is a Paris-based media research company owned by French radio and TV media, advertisers, and their advertising agencies.

Médiamétrie provides audience measurement services in France—including TV, radio, cinema, Internet and mobile—where the company observes, measures and analyzes audience behaviors and market trends.

Médiamétrie also provides consulting and engineering services in all audience measurement fields, automatic or by interviews, either on methodology features or on technology to measure TV, interactive services, radio and bill-posting audiences, as well as services to trace audio-visual content. The firm offers its services to all international audio-visual markets.

Médiamétrie’s independence is guaranteed by the presence of all professional parties, in all its decision-making processes and in its stake-holding, including the media, advertisers and agencies, without any of them having a majority holding to take a decision alone. Bringing together representatives of radio, TV, advertisers, advertising agencies and media brokers, in the same body, contributes to the success of the firm and to the development of essential,

high-performance research tools. These are used to measure the emergence of new stations and broadcasters as well as the development of market leaders.

Médiamétrie subsidiaries include:• Médiamétrie//NetRatings, the

subsidiary of Médiamétrie and Nielsen, markets the Médiamétrie//NetRatings Panel. This panel provides agencies, publishers and marketing professionals with the reference audience results for the Internet and video in France and permits online effectiveness measurement, combining statements from surfers with their Web usage.

• MarketingScan, created in 1993 with GfK AG, provides experience in three areas tested under real conditions, measuring the effectiveness of advertising, and promotions on sales and shopper analysis.

• Digitime, created by Médiamétrie and the Netgem group, has developed a digital TV usage measurement activity. This provides information about households that have digital decoders, particularly Netgem terminals. The information, which is collected by feedback from decoders, complements Médiamétrie’s TV reference audience measurement operations.

• Médiamétrie has become the majority shareholder in Marocmétrie, the TV ratings company in Morocco.

In 2013, Médiamétrie launched Internet Global, a view of fixed and mobile Internet; Web Observatoire, a four-screen Internet usage service; Eval TV, a new TV media planning service; and a social TV study.

In 2014, Médiamétrie plans to launch Nielsen Online Campaign Ratings to measure the efficiency of online campaigns and pilot them on a daily basis, as well as Nota, which includes the latest hits and programming trends worldwide and covers 38 countries. It also will launch Home Devices to measure media and multimedia devices in the households. India’s Broadcast

FULL PAGE BLEED AD





70

FULL PAGE BLEED AD

Audience Research Council (BARC) has contracted Médiamétrie for its new best-in-class Audience Measurement System. Médiamétrie will launch PredicTV to predict the potential audience of a TV program at an international level.

* The growth rate excludes 2012 and

2013 revenue from the 2012 majority

acquisition of MarocMetrie in Morocco

in June.

24YouGov plcYouGov.com

Stephan Shakespeare, 57 Title CEOEducation M.S., Oxford University2013 Worldwide Revenue $101.4Change From 2012 +6.0%Revenue Outside Home Country $71.3 millionPercent Outside Home Country 70.3%Employees Worldwide 524

YouGov plc, (YG) based in London, was founded in 2000 and was listed on the AIM section of the London Stock Exchange in April 2005.

YouGov is an international full-service market research agency. The firm’s suite of syndicated data products includes BrandIndex, the daily brand perception tracker, and SixthSense reports, which provide comprehensive market intelligence on a range of sectors. Its YouGov Omnibus provides a fast and cost-effective service for obtaining answers to research questions from both national and selected samples. Their custom research business conducts a wide range of quantitative and qualitative research, tailored by

specialist teams to meet clients’ specific requirements.

YG has developed its engagement with people and online market research activities into an international research network with online panels of 3 million people in more than 30 countries.

The firm’s brand intelligence service, YouGov BrandIndex, tells clients what the world thinks of their brands and their competitors at any given moment, and helps them understand the link between their media and advertising efforts, brand perception and consumer response. The service is updated daily and provides up to seven years of historical data about each brand, which is all instantly available through its user-friendly BrandIndex portal. It is currently available in 15 countries.

YouGov Omnibus, a market-leading online omnibus service in the United Kingdom, has been extended to the company’s French, German, Middle East, Nordic and United States operations, providing data from 20 countries. The surveys are run daily, providing nationally representative responses within a 24- or 48-hour turnaround. Its offering includes a number of selected target samples including international, children and parent, shoppers, B-to-B, independent financial advisors, teachers and influentials. The firm launched a daily omnibus in the U.S. in January 2013, and it will be available shortly in Asia Pacific.

A major new development is YG’s media planning tool that allows marketers to understand markets and plan, evaluate and adapt marketing activities and business operations in real time.

In January 2014, YG acquired 100% of Decision Fuel (now called YouGov Asia Pacific), a market research and technology company whose objective is to provide fast, high-quality research to the Asian market using online and mobile-based technology to reach consumers across the region. With offices in Hong Kong, Shanghai and

Singapore, YouGov Asia Pacific operates across Asia, conducting single and multicountry projects primarily in China and Southeast Asia.

YouGov currently has 25 offices in 14 countries providing geographic coverage in the United Kingdom, France, Germany, the Nordics, Central Europe, the Middle East, North Africa, the U.S. and, most recently, Asia Pacific.

25Lieberman Research WorldwideLRWonline.com

David Sackman, 56Title President and CEO Education B.A., University of California at Los Angeles2013 Worldwide Revenue $100.3 millionChange From 2012 -1.5%Revenue Outside Home Country $32.3 millionPercent Outside Home Country 32.2% Employees Worldwide 412

Lieberman Research Worldwide (LRW), based in Los Angeles, is a privately held corporation founded in 1973.

LRW is a full-service, custom market research provider that employs a “So what?” consulting model and leverages its marketing science team and Pragmatic Brain Science Institute to help clients improve their financial performance. They work on a range of business issues, including strategy work such as market segmentation, brand strategy and tracking, advertising, customer experience, new product development and pricing

Its marketing science team provides experience in a variety of predictive modeling techniques (conjoint, choice,





72

FULL PAGE BLEED AD

latent class, Hierarchical Bayes and agent-based modeling), as well as market segmentation, price testing, product line optimization, brand equity strategy and other custom techniques.

Through its Pragmatic Brain Science Institute, LRW combines traditional research techniques with approaches rooted in social, motivational and evolutionary psychology, providing a holistic understanding of consumers, why they do what they do, and what companies can do about it. These approaches dive deep to understand the non-conscious and emotional drivers of consumer choice. They are scalable and grounded in extensive academic research.

LRW serves a wide range of industries, including entertainment, pharmaceutical, technology, consumer packaged goods, healthcare, retail, food service, financial and business services, automotive and more.

LRW emphasizes five core areas of research experience:• Strategy development featuring

segmentation research: Strategy experience is LRW’s core strength. In segmentation research, the firm determines targets, optimizes marketing mix and develops strategies to maximize performance within target segments that drive business impact. It also deploys techniques and analytic processes to understand where value resides within brands, along with the implications for brand building. LRW uses both fusion and segmentation by optimization for reaching unique segments and gaining a clearer understanding of needs. Blending the two segmentation approaches with trade-off analyses enables the firm to optimize product coverage and line demand for target segments.

• Brand strategy and tracking: LRW continues to expand its brand practice with its LRW Brand Health Optimizer, an approach to brand measurement that integrates survey and non-survey data to understand and monitor the rational, emotional

and non-conscious underpinnings of brand choice. A key component is the Relevant Clarity brand paradigm, which links brand equity directly to financial performance, helping to manage the contribution of brands to changes in sales and profitability. LRW’s BX Brand Tracking is a tracking program that provides continuous real-time insights to improve the ability of the brand manager to chart the course of a brand or communication plan.

• Customer experience diagnostic evaluation and tracking: LRW’s experience in analyzing consumer attitudes and behavior has enabled the firm to link customer satisfaction to financial performance. The firm’s approach helps to identify specific behaviors and actions that can be undertaken to improve financial results. It provides continuous improvement and feedback delivered directly to stakeholders via dashboards and other online analytical tools.

• New product development: Using analytical techniques, LRW provides product optimization studies with actionable deliverables. The firm uses methodologies including ideation and evolution to generate approaches to new product development.

• Advertising: ImpliCT is LRW’s approach to improve the effectiveness of advertising by evaluating the core centers of brain decision-making through the use of traditional survey methods combined with facial recognition software, Rapid Choice, WOM simulation, and VOICE-IT that includes linguistic coding, facial coding and delayed memory recall, allowing deep understanding of the emotional, non-conscious and rational reactions to advertising.

In 2013, during its annual private client symposium, LRW unveiled a non-shopping virtual reality tool, Brand Proteus, developed through an exclusive partnership with the premier provider

of VR tools to more than 250 academic institutions, including Harvard, Stanford and MIT. Additionally, LRW partnered with technology company Medallia to provide the technology backbone for its customer experience and BX tracking programs. LRW also entered an exclusive partnership with PathAR, a CIA spinoff software company to support its growing social media analytics group.

In 2014, LRW plans to continue its R&D efforts and the rollout of its new approaches and techniques in the area of pragmatic brain science and applied VR. The firm will host its ninth-annual private client symposium, Customer Connection, to help clients envision, design and monitor the delivery of customer experience.

Data collection capabilities include Web hosting of more than 2,000 simultaneous surveys, more than 740 IVR ports across 15 servers at multiple locations, and three telephone centers with 400 CATI-equipped stations and the capability to conduct interviews in more than 67 languages.

Besides the U.S., LRW has offices in the U.K. and China. m



2014directory INTERNATIONAL

74 MARKETING NEWS | AUGUST 2014

The United States has roughly 4% of the world’s population — which means if you aren’t expanding globally, you could be missing the other 96%. In order to stay competitive in today’s expanding business environment you need to reach a global audience, before your competitors do. But to expand to other markets, you need to understand them. What a consumer in India wants is probably much different than what a consumer in Norway, or the US expects. To understand the complex global marketplace and craft a viable expansion strategy you need solid market research from a company that understands the complexities of an international audience. AMA’s Directory of International Marketing Research Companies features leading research providers that can start you on your global journey to profit. Interested in being featured in AMA’s Marketing News directories? Learn more at www.ama.org/directories.

AN ADVERTISING SUPPLEMENT TO THE AUGUST 2014 ISSUE OF MARKETING NEWS. COPYRIGHT 2014 BY THE AMERICAN MARKETING ASSOCIATION. ALL RIGHTS RESERVED.

2014 DIRECTORY OF INTERNATIONAL MARKETING RESEARCH COMPANIES

Gold Report14.indd 74 7/25/14 1:16 PM


GEOGRAPHIC INDEX TO THE DIRECTORY OF

International Marketing Research Companies

UNITED STATES

CALIFORNIA

Decipher

Juárez and Associates, Inc.

CONNECTICUT

RTi Research

SSI

GEORGIA

University of Georgia/MRII

ILLINOIS

B2B International

Customer Lifecycle, LLC

The Martec Group

Offerwise

Rabin Research Company

MICHIGAN

The Martec Group

Morpace Inc. Market Research

and Consulting

MINNESOTA

TripleInk

MISSOURI

Maritz Research

NEW JERSEY

CARAVAN® from ORC International

RTi Research

NEW YORK

B2B International

Gfk

Illuminas

Radius Global Market Research

SIS International Research

Sermo WorldOne

YouGov

OHIO

Burke, Inc.

RTi Research

PENNSYLVANIA

Marketing Systems Group

TEXAS

Decision Analyst, Inc.

Illuminas

M/A/R/C® Research

UTAH

Sawtooth Software

VIRGINIA

Issues & Answers Network, Inc.

Offerwise

WASHINGTON

Offerwise

WEST VIRGINIA

MindField Online/MindFieldMedical

WISCONSIN

The Martec Group

CANADA

QUEBEC

Voxco

MEXICO, CENTRAL,

& SOUTH AMERICA

ARGENTINA

Offerwise

BRAZIL

Offerwise

COLOMBIA

Offerwise

INTERNATIONAL(AFRICA, ASIA,

AUSTRALIA, EUROPE,

MIDDLE EAST, ATLANTIC

& PACIFIC REGIONS)

CHINA

B2B International

The Martec Group


FRANCE

La Maison du Test

GERMANY

ASK International Market Research

(ASKi) GmbH

B2B International

The Martec Group


JAPAN

INTAGE Inc.

PHILIPPINES


UKRAINE

UMG International

UNITED KINGDOM

B2B International

Illuminas


Sermo WorldOne




NOTE: The following information was supplied by the advertisers in this issue to provide readers with additional details about their companies. All of the listings are paid advertisements.

A

ASK International Market Research (ASKi) GmbHMoenckebergstrasse, 10

20095 Hamburg, Germany

PHONE: +49 40 3256 710

FAX: +49 40 3256 7198

EMAIL: [email protected]

WEB: www.aski.de

Hamburg — Corporate Headquarters

CEO: Izabela Borgmann


EUROPE CONTACT:

Steffen Pohl, Account Executive


USA CONTACT:

Kirsten Dietrich, Account Executive


ASKi, founded in 1953, is a provider of fieldwork and data services. We coordinate market research globally via long-standing partnerships. All planning, organizing, and fieldwork supervision is done by our own staff on-site. We offer full service competence in terms of tailored market research instruments and exploration methods. Our strengths are our highly qualified, experienced and interdisciplinary team, our flexibility, promptness, superior client service, accurate data collection and a genuine interest in your questions.

Our partner company ASKi-Data handles translations, data and coding. Your contact for those services:CONTACT: Izabela Borgmann, Director


WEB: www.askidata.de

A

B2B International707 Westchester Avenue,

White Plains, NY 10604

PHONE: (914) 761-1909

FAX: (914) 761-1503

EMAIL: newyork@

b2binternational.com

WEB: www.b2binternationalusa.com

CONTACT: Julia Cupman, Director

ADDITIONAL COMPANY LOCATIONS:

Illinois

PHONE: (312) 204-7201

EMAIL: chicago@


WEB: www.b2binternationalusa.com

U.K.

PHONE: +44 (0)161 440 6000

EMAIL: info@


WEB: www.b2binternational.com

China

PHONE: +86 (0)10 5735 1061

EMAIL: beijing@


WEB: www.b2binternational.com/china

Germany

PHONE: +49 (0)211 88231 728

EMAIL: duesseldorf@


WEB: www.b2binternational.de

B2B International is a specialist business-to-business market research consultancy that provides customized b-to-b market research and intelligence studies on a global scale from its offices in North America, Europe and Asia.

Our b-to-b expertise covers all industry sectors—from manufacturing to engineering, chemicals to construction—throughout the world.

As the trusted b-to-b research partner for hundreds of clients, our areas of specialization include:

• Advertising Research

• Branding Research

• Channel & Go-To-Market Research

• Competitive Intelligence

• Customer Journey Mapping

• Customer Satisfaction & Loyalty Research

• Employee Satisfaction Research

• Market Sizing & Opportunity Research

• New Product Development (NPD) Research

• NPS Tracking Research

• Pricing Research

• Segmentation

• Usage & Attitude (U&A) Research

• VOC Research.

B

Burke, Inc.500 West 7th Street

Cincinnati, OH 45203

PHONE: 1-800-688-2674

FAX: (513) 684-7717


WEB: www.burke.com

CONTACT: Diane Surette, Executive

Vice President, Head of

Client Services

Burke capitalizes on its state-of-the-art research execution, advanced analytical techniques, and leading edge technology to provide decision support solutions to companies across all major industry sectors. Burke’s reputation derives from expertise in defining problems, developing research designs, executing complex quantitative and qualitative studies, analyzing data, and interpreting results to enable clients to make the most informed decisions possible. Burke has expertise in a broad range of industries, both domestic and international, and across many data collection methods, including online and mobile. All of Burke’s core competencies are supported by an active commitment to internal research and development programs.

Burke’s primary areas of focus include:

• Brand Assessment

• Product/Service Development

• Customer Loyalty

• Employee Engagement

• Linking Data Sources

• Market Segmentation

• Shopper Research

• Research Education.

As further evidence of Burke’s outstanding quality in marketing research, Burke has attained ISO 20252 certification.

C

CARAVAN® from ORC International902 Carnegie Center, Suite 220


INTERNATIONAL 2014directory


The Directory continues on the following page

Princeton, NJ 08540

PHONE: (609) 452-5400

FAX: (609) 452-5292

EMAIL: caravaninfo@

orcinternational.com

WEB: www.orcinternational.com/

caravan

CONTACT: Wayne Russum, SVP,

Director CARAVAN Services

ORC International’s CARAVAN® omnibus surveys offer economical, quick-turnaround consumer research combined with professional guidance and a dedication to quality from our experienced research team.

Surveys include Telephone CARAVAN (fully-projectable probability sample including cell phones and landlines), Online CARAVAN (U.S. adults), as well as specialized U.S. audience targeting among teens, parents, age generation or geography. In addition, our weekly International Omnibus covers 22 key European, Asian, North and South American countries with questionnaire translations included.

CARAVAN is ideal for concept, ad, logo or message testing; market sizing and profiling customers; product pricing; measuring and tracking attitudes, awareness and usage; publicity generation, thought leadership and pitch enhancement.

In addition to continuous guidance and support from our experienced team of research professionals, we can easily accommodate the following for your project: questionnaire design and consultation; complex skip patterns/question wording piping; multi-cell testing; audio, video and graphics; longer questionnaires (over 20 questions); summary reports.

Customer Lifecycle, LLC319 N. Weber Rd., #360

Bolingbrook, IL 60490

PHONE: (630) 412-8989

EMAIL: kaferenz@

customerlifecycle.us

WEB: www.customerlifecycle.us

CONTACT: Karin A Ferenz, Principal

Customer Lifecycle is a global research based consultancy that works with B2B and B2C companies to get more value and better business results from research through significantly improved coordination, deployment and integration

of research findings and customer requirements into the day-to-day management and operations of the organization.

We help companies avoid costly mistakes by focusing on thorough front-end planning, appropriate research execution, and in-depth action implementation at the back end. Outcomes are rigorous and balanced customer-focused performance metrics, improved financial results, and a superior total customer experience.

With reach to more than 3 million individuals in 160+ countries, we conduct strategic qualitative and quantitative research in multiple localized languages on a worldwide basis.

D

Decipher7 River Park Place East, Suite 110

Fresno, CA 93720

PHONE: (559) 436-6940

FAX: (559) 436-6944


WEB: www.decipherinc.com

TWITTER: @deciphertweets

FACEBOOK: Facebook.com/decipherinc

CONTACT: Kristin Luck, President

A marketing research services provider, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients. As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client.

The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights.

Decision Analyst, Inc.604 Avenue H East

Arlington, TX 76011

PHONE: (817) 640-6166

FAX: (817) 640-6567

EMAIL: jthomas@

decisionanalyst.com

WEB: www.decisionanalyst.com

CONTACT: Jerry W. Thomas, President/CEO

John Gachelin, Vice President

International Research

Decision Analyst is a full-service, custom, ad hoc marketing research and marketing consulting firm. We have conducted research and consulting assignments in Canada, Europe, Latin America, Australia, and Asia.

Our International experience includes: market structure analyses, pricing analyses, advertising tests, promotion tests, segmentation studies, strategy analyses, customer satisfaction tracking, and new product research, as well as depth interviews and focus groups in person and via the Internet. We have created extensive international panels of consumers and professionals including: Over 7,000,000 consumers, 118,000 IT/IS professionals 25,000 Physicians and Surgeons, 105,000 Executives, 17,000 Contractors, Over 660,000 European consumers, Over 300,000 Latin American consumers, Over 450,000 Australia/Asia consumers.





G

GfK200 Liberty Street, 4th Floor

New York, NY 10281

PHONE: (212) 240-5300

WEB: www.gfk.com

CONTACT: Holly Jarrell or Gwil Jones

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market experts combine their passion with GfK’s 80 years of data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

I

Illuminas3801 S. Capital of Texas Hwy

Suite 200

Austin, TX 78704

PHONE: (512) 652-2700

FAX: (512) 533-0399


WEB: http://us.illuminas-global.com

CONTACT: Amelia Carry, Director,

Marketing & Business Development


New York, United Kingdom

Illuminas is a full-service, global research consultancy dedicated to helping companies leverage market intelligence to gain leadership positions. Whether you are trying to identify key market trends, solve critical business issues or create leading brand strategies, our team of expert research consultants will recommend the most appropriate combination of quantitative and qualitative research tools to meet your objectives. Some of the biggest and most successful companies in the world come to us because we understand their business needs and we reach beyond the data to tell the story behind the research.

INTAGE Inc.INTAGE Akihabara Bldg.,

3 Kanda-Neribeicho

Chiyoda-ku, Tokyo 101-8201

Japan

PHONE: +81-3-5294-0111

WEB: www.intage.co.jp


CONTACT: Jason Higgins

The INTAGE Group is Japan’s market research leader, with over half a century of experience in delivering tailor-made solutions to the marketing challenges facing companies today.

We combine reliable syndicated data services with customized research to provide timely and in-depth insight that helps clients make effective strategy and marketing decisions. To stay on the cutting-edge, we apply the latest methodologies and technologies, including mobile and digital, to deliver detailed, actionable intelligence.

With full-service operations and dedicated local teams across the ever-changing, diverse and dynamic Asia region, the INTAGE Group merges

local insight and the latest digital technology with our expertise in information services and integrated systems solutions. This combination allows us to offer extensive knowledge about local and global market trends to help clients maintain a competitive advantage.

Issues & Answers Network, Inc.5151 Bonney Rd.

Virginia Beach, VA 23462

PHONE: (757) 456-1100

FAX: (757) 456-0377

WEB: www.issans.com


CONTACT: Peter J. McGuinness,

President

Carla Lindemann, Chief Operating

Officer

Issues & Answers Network, Inc. is an integrated global marketing research company with corporate headquarters in Virginia Beach, VA and several other locations throughout the United States. Our international network of reliable alliance partners extends our research capabilities to Africa, Asia, Central America, South America, Europe, Eastern Europe, the Pacific Rim, the Middle East, and Scandinavia.

Research services include:

IN-HOUSE DATA COLLECTION (400 CATI stations across five call centers located in the United States; new services such as web-based research, Instant Consumer Evaluation (ICE)and Interactive Voice Response; three on-staff moderators; in-person interviews; direct mail).

PROJECT MANAGEMENT (Responsive account executives who guide you through every step of the research process).

DATA PROCESSING AND TABULATION ANALYSIS (Multivariate, trade off, factor, conjoint, and discrete choice; Risk Reduction Research to assist retailers and manufacturers in pre-selecting styles, designs and products that have a greater likelihood of success).

STRATEGIC CONSULTING (Recommendations to guide strategic marketing decisions based on actionable research findings) Snapshot of industries include: Agriculture, alcoholic beverages, consumer durables, beauty, health, and pharmaceuticals, IT/telecommunications, financial services, food and beverages, hospitality, and lifestyle products.





J

Juárez and Associates, Inc.12139 National Boulevard

Los Angeles, CA 90064

PHONE: (310) 478-0826

FAX: (310) 479-1863


WEB: www.juarezassociates.com

CONTACT: Nicandro Juarez, President

Full-Service International Research and Management Consultants for the United States, Latin America and the Caribbean. Since 1971. Services provided to governmental, institutional and private sector clients include: General & Hispanic Marketing, Focus Group Facilities & Services, Mall Intercepts, Survey & Social Science Research, Program Review & Evaluation, Educational & Human Resource Development, Social Marketing, and Telephone Surveys. Complete bilingual (Spanish/English) capabilities.

L

LA MAISON DU TEST66 Rue de Paris

93100 Montreuil, France

PHONE: 33.1.7302.6969

FAX: 33.1.7302.6960

EMAIL: info@

lamaisondutest.com

WEB: www.lamaisondutest.com

CONTACT: Christophe Malmanche,

General Manager

Since 1993 LA MAISON DU TEST is your ideal partner for field research.

We conduct your quantitative projects at central location, at home, at POS, on the street. Each project is carefully and professionally executed with our IT equipment (80 CAPI/CAWI; 250 Tablet PCs).

Our own CLT facilities in Paris and Bordeaux with a kitchen and a WIFI connection.

We conduct your product, packaging or concept testing, customer satisfaction surveys.

We have an entire department working exclusively on recruiting respondents.

One of the best studios in Paris: Our modern and functional facilities are fully dedicated for your qualitative projects. Each viewing rooms with two-way mirrors. We are located down town near shopping district and easy access from different railway stations.

We are at your service at all times throughout the process.

M

M/A/R/C® Research7850 N. Belt Line Rd

Irving, TX 75063

PHONE: 1-800-884-MARC (6272)

WEB: www.MARCresearch.com

EMAIL: Merrill.Dubrow@

MARCresearch.com

CONTACT: Merrill Dubrow

M/A/R/C® Research is a full-service custom marketing research firm dedicated to aiding in the creation, evaluation, and strengthening of brands. Since 1965, M/A/R/C® has designed and executed qualitative and quantitative research with traditional and online solutions while adhering to a client-service ethic built on dependability and collaboration.

Specializing in analyzing consumer and B2B marketing challenges, M/A/R/C® strives to help brands improve marketing strategy and brand strength.

M/A/R/C® Research is headquartered in Dallas, Texas with satellite offices across the U.S.

M/A/R/C® Research is part of Diversified Agency Services, a division of Omnicom Group Inc.

Maritz Research1355 North Highway Drive

Fenton, MO 63099

PHONE: 877-4MARITZ


WEB: www.maritzresearch.com

About Maritz Research

As one of the world’s largest marketing research firms, Maritz Research, a unit of Maritz LLC Inc,

helps many of today’s most successful companies improve performance through a deep understanding of their customers, employees and channel partners. Founded in 1973, Maritz Research offers a range of strategic and tactical solutions concentrating primarily in the automotive, financial services, hospitality, technology\telecommunications, and retail sectors.

Maritz Research leads the industry in creating Customer Experience Measurement solutions and we apply these solutions to our client’s business so they can attract, retain, and grow profitable customers.

Maritz Research has operations in the U.S., Canada, the United Kingdom, Germany, and Shanghai, China. All research projects are carried out in compliance with the International Standard: ISO 20252. Member CASRO.

Marketing Systems Group755 Business Center Drive

Suite 200

Horsham, PA 19044

PHONE: 1-800-336-7674 or

(215) 653-7100

FAX: (215) 653-7115

WEB: www.m-s-g.com

EMAIL: alambert@

m-s-g.com

CONTACT: Alan Lambert

Marketing Systems Group provides innovative products and services designed for the survey research industry. MSG products include GENESYS Sampling, PRO-T-S Dialers and ARCS Panel Management IVR and Web recruiting. GENEYS Sampling provides full-service sampling capabilities including RDD, listed samples, business samples, screening services, online/Web sample, address-based sample, sample/list enhancement services including telephone lookup and data appendage as well as cell phone samples. PRO-T-S is a research predictive dialing system designed to improve productivity and quality while reducing costs.

ARCS is an all-in-one tool created for panel management, Web/IVR recruiting and data collection. Other MSG resources include database development, management and analytical capabilities.





The Martec Group105 W. Adams Street, Suite 2900

Chicago, IL 60603-4109

PHONE: 1-888-811-5755

FAX: 248-351-4158


WEB: www.martecgroup.com

CONTACT: Chuck Bean, Partner


Detroit, Green Bay, Frankfurt, Shanghai, Beijing

The Martec Group is a full-service global marketing research and consulting company celebrating 30 years of marketing research excellence. Martec provides business-to-business and business-to-consumer research solutions supported by a range of qualitative and quantitative intelligence offerings to suit your strategic needs. Martec offices support a vast array of industries, technologies and markets including: Healthcare/Life Sciences, Automotive/Transportation, Chemicals, Building Construction, Utilities, Advanced Technologies, Private Equity, Financial Services and Food/Nutrition.

Mindfield Online1012 Kanawha Blvd. East, Suite 301Charleston, WV 25301PHONE: (304) 343-9650FAX: (304) 343-6522WEB: www.mindfieldonline.comEMAIL: [email protected]: Jay Mace, Vice President

The McMillion Companies provide more than 35 years of data collection experience and leading edge technology. Our online panel, Mindfield Online, uses the latest proprietary software integration for the best panel and programming experience available. MindField Medical, another McMillion company, combines a multi-method approach to physician and patient surveys using technology as the filter to allow for the most representative approach to Healthcare data collection. Our web development team continuously provides stunning data collection tools, now enhanced by Beacon by Decipher, that integrates with mobile and social media to give not only the respondent but, your clientele the

best online experience possible. The sky is truly the limit for your research projects when using The McMillion Companies. Our IQD electronic countermeasures, which now include Experian Data Quality, insure panel integrity and a quality experience.

Morpace Inc.Market Research and Consulting31700 Middlebelt RoadFarmington Hills, MI 48334PHONE: (248) 737-5300FAX: (248) 737-5326EMAIL: [email protected]: www.morpace.comCONTACT: Duncan Lawrence, President

Morpace is a full-service, global survey research and consulting organization specializing in qualitative and quantitative research. Our clients rely on our innovative solutions and research expertise in a wide range of industries including automotive, financial services, healthcare, retail and consumer goods, and technology.





Through custom research designs, in-house analytics and modeling expertise, and visually dynamic reporting, Morpace provides our clients with the industry information and marketing knowledge they need to make smart financial and strategic decisions.

Morpace delivers global expertise and innovative, proprietary solutions in three core areas: brand and communications; market and product development; and customer experience management including satisfaction, loyalty and retention. Examples of our innovative solutions include mobile research, text analytics, Claros Communities™, and dynamic dashboards.

Established in 1941, Morpace is one of the fastest growing marketing research firms in the United States. We conduct research in over 60 countries and on five continents. Morpace is headquartered in Detroit with full-service offices in Los Angeles, London and Shanghai.

O

Offerwise 44095 Pipeline Plz, Suite 330Ashburn, VA 20147PHONE: 1-800-280-4947EMAIL: [email protected]: www.offerwise.comCONTACT: Rob Dolafi

ADDITIONAL COMPANY LOCATIONS: Chicago, Seattle, Buenos Aires, São Paulo, Bogota

Offerwise is a leading research and sample provider for the US Hispanic & Latin American markets. It is home to the largest and most representative online US Hispanic panel in the industry. Its recent expansion in to Latin America covers every country with all socio-economic classes represented.

R

Rabin Research Company500 N. Michigan Ave.

Suite 1410

Chicago, IL 60611

PHONE: (312) 527-5009

FAX: (312) 527-5025

EMAIL: main@

rabin-research.com

WEB: www.rabinresearch.com

CONTACT: Michelle Elster,

Vice President,

([email protected]; ext. 15)

Nina Mueller, Vice President,

([email protected]; ext.16)

Rabin Research, a full-service global marketing research company, offers a wide range of high quality, cost-efficient consumer and b2b marketing research services. We work in all industries with a significant number of studies in packaged goods, financial, retail, healthcare products/services, food/food services, and new technologies. Since 1963, we have successfully completed over 5,400 studies for many of the world’s leading companies. Study types include: segmentation, problem detection, concepts, names, product use, packages, design, pricing, colors, employee/customer satisfaction, promises, positioning, advertising, tracking, and awareness/attitude/usage. We do qualitative and quantitative studies worldwide and employ all data collection methods.

Radius Global Market Research120 Fifth Avenue

New York, NY 10011

PHONE: (212) 633-1100

WEB: www.radius-global.com


CONTACT: Chip Lister, Managing

Director

Radius Global Market Research excels at addressing complex issues in development, marketing and communications for Fortune 500s, multinational companies and other industry leaders.

We are a global team of smart marketers and savvy research professionals with diverse experience across dozens of industries. We are committed to bringing cutting-edge, custom research solutions to every engagement so that you can maximize your brand growth. Our intellectual capital is truly global, as Radius research engagements stretch from Asia, across Africa and Europe, to the Americas. The newest office in Dubai brings the Radius global market research expertise closer to the multinational organizations seeking expansion in that region.

Companies rely on Radius for strategic business-building guidance to optimize brand offerings, identify clear innovations, and develop compelling customer propositions. This is our single-minded focus: helping brands achieve better business performance.

RTi Research1351 Washington Boulevard

Stamford, CT 06902

PHONE: (203) 324-2420

FAX: (203) 964-8269

EMAIL: drothstein@ rtiresearch.com

WEB: www.rtiresearch.com

CONTACT: David Rothstein, CEO

For more than three decades, our knowledgeable and dedicated team of highly experienced professionals has been providing innovative, custom marketing-focused research and brand strategy solutions. Our clients – many with 10+ year relationship – are the largest and most highly regarded companies within their respective industries.

RTi Research is known for providing insight >>>





and answers that lay the foundation for intelligent business decisions, and for not spouting “research-speak.” We offer a unique combination of analytical skill and business savvy; our clients count on us to help them connect the dots, tell the story and influence decisions.

Market Researchers play a vital role in supporting the innovation efforts of their companies, thus we are constant innovators ourselves. In addition to our complete offering of traditional research tools and methods, RTi continuously develops specialized products and advanced analytics in support of increasingly complex business decisions.

Offices also located in Matawan, New Jersey and Westerville, Ohio.

S

Sawtooth Software1457 E 840 NOrem, UT 84097PHONE: (801) 477-4700FAX: (801) 434-5493EMAIL: [email protected]: www.sawtoothsoftware.comCONTACT: Brian McEwan

Sawtooth Software creates tools for computer/Internet interviewing, conjoint/choice analysis, MaxDiff scaling, cluster ensemble analysis, and hierarchical Bayes analysis. Our web-based interviewing system is powerful and flexible, accommodating all standard question types, including complex skips, data piping, loops, and constructed lists. It also includes the ability to incorporate optional conjoint modules. We are best known for our choice-based conjoint software, including CBC and Adaptive CBC (ACBC). Consulting and web hosting for surveys also available.

Sermo WorldOneNY Headquarters200 Park Avenue South, Suite 1310 or Main 1301New York, NY 10003PHONE: (212) 358-0800EMAIL: [email protected]: www.worldone.com

London HeadquartersUnity Wharf13 Mill StreetLondon SE1 2BHUnited KingdomPHONE: +44 207 252 1118

Sermo WorldOne, leading medical research/social community, provides over 2 decades of expertise in healthcare fieldwork /physician engagement. Sermo WorldOne’s services improve healthcare delivery/patient outcomes by enabling its network of 1.8 million healthcare professionals across 80 countries to share their insights and expertise with our clients and each other.

Sermo is the largest and most engaged online medical community of verified physicians, with over 270,000 0U.S. physician members (40% of the market).

Intelligence Solutions offer accurate, timely and cost-effective quantitative market research/social media research sourced from millions of fully verified physicians/allied health professionals. Leveraging our global scale and over a dozen years of experience, we now also provide language services.

Engagement Solutions offer the most robust global social platform to engage, educate/learn from physicians, who participate with an openness to learn and grow professionally through medical crowdsourcing.

SIS International Research11 East 22nd Street, 2nd Floor

New York, NY 10010

PHONE: (212) 505-6805

FAX: (212) 505-0284


WEB: www.sismarketresearch.com

CONTACT: Ruth Stanat, President

ADDITIONAL LOCATIONS:

ASIA PACIFIC: 333 Huai Hai Zhong Road,

12th Floor A06, Shanghai 200021

China

+(86) 21 5116 0734

EUROPE, MIDDLE EAST & AFRICA:

10 Adam Street, The Strand

London, WC2N

6AA +(44) 20 7520 9026

GERMANY & EASTERN EUROPE:

Friedrichstraße 90 Berlin 10117

+(49) 30 2025 3101

SOUTH EAST ASIA: 17 ADB Avenue

Ortigas 29th Floor

Suite #2928

Pasig City 1600 Manila +63 2798-8184

SIS International Research is a leading full-service market research and market intelligence firm, established in 1984. We conduct fieldwork, data collection, recruiting, strategic market intelligence and global growth marketing consulting solutions. Key regional offices include New York, London, Berlin, Shanghai and Manila.

SIS provides the recognized expertise, integrated methods and global resources to provide full insight into the entire business landscape—customers, competitors, culture, supply chain and global market intelligence. Our coverage is global, including nationwide US, Europe, Latin America, Asia, Canada, Africa and the Middle East.

We conduct consumer, B2B, healthcare, industrial, automotive, low incidence and strategic research. Key solutions include customer insights, market opportunity research, satisfaction & loyalty, usage & attitude, branding, product testing, Car Clinics, channel intelligence, pricing research, competitive intelligence, emerging markets research, C-Level & key opinion leader research, market entry/sizing and other solutions.

Some of our qualitative and quantitative methods include CATI, focus groups, online research, ethnography, intercepts, car clinics, secondary research and analytics. SIS also provides focus group and testing facilities in key cities worldwide.




SSI6 Research Drive

Shelton, CT 06484

PHONE: (203) 567-7200


WEB: www.surveysampling.com

CONTACT: Tom Johnson, Senior VP,

Sales & Client Services

SSI is the premier global provider of sampling, data collection and data analytic solutions for consumer and business-to-business survey research, reaching respondents in 86 countries via Internet, telephone, mobile/wireless and mixed-access offerings. SSI staff operates from 25 offices in 18 countries, offering CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI’s 3,300 employees serve more than 3,000 clients worldwide. Visit SSI at www.surveysampling.com.

T

TripleInk60 South 6th Street

Suite 2800

Minneapolis, MN 55402

PHONE: (612) 342-9800

FAX: (612) 342-9700

WEB: www.tripleink.com


CONTACT: Christa Tiefenbacher-Hudson,

Managing Director

TripleInk is a multilingual marketing communications agency working with business-to-business and consumer products companies and their agencies to help them break through language barriers and connect with their customers around the globe.

We offer the following turnkey services in all major languages: • Creation and transcreation of advertising and

marketing communication materials • Website localization • Certified translations of financial, legal and

technical documentation and product labeling • Multilingual production services for audio-

visual, interactive and print media • Consulting on multicultural communication

strategies, product naming and branding.

Call or visit our website to learn how TripleInk

can adapt your advertising and marketing communication programs to connect with diverse ethnic and international audiences.

U

University of Georgia/MRIICenter for Continuing Education1197 S. Lumpkin St., Suite 192D

Athens, GA 30602-3603

PHONE: (706) 542-3537

EMAIL: pam.bracken@

georgiacenter.uga.edu

WEB: www.principlesofmarketresearch.

org

CONTACT: Pam Bracken

The Principles of Market Research and the Principles of Pharmaceutical Market Research are online certificate courses administered by the University of Georgia/MRII and are designed to teach the Market Research Core Body of Knowledge MRCBOK©. Over 7,000 practitioners have enrolled in the programs from 98 countries. A New Online Course: Principles of Mobile Market Research: Practices & Applications. This new 10-hour, self-paced course explores emerging mobile technologies and how they can be applied to marketing research.

V

Voxco1440 St. Catherine, Suite 900

Montreal, Quebec

Canada H3G 1R8

PHONE: (514) 861-9255

WEB: www.voxco.com


CONTACT: Vincent Auger

Voxco is a global provider of survey technology solutions that enable enterprise clients, market research firms, governments and institutions to make better decisions by providing them the necessary tools to collect and analyze data from their environments, customers and employees.

With over 20 years of experience, offices in Canada, USA, France, Germany and Australia, we service over 350 clients across thirty countries.

Our expertise is in stand-alone or multichannel data collection tools: CATI, IVR, Predictive dialer, Face to Face (CAPI), Web and Mobile.

We also offer Professional Services: survey scripting, statistical analysis, SQL programming, email management, data view creation and call center optimization consulting.

YouGov111 West 24th Street

New York, NY 10011

PHONE: (646) 537-9835

WEB: yougov.com


CONTACT: Tim Kane

Founded in London in 2000, YouGov has grown to be one of the world’s top research and data companies, with offices in the UK, USA, Europe, the Middle East, Africa and Asia. Considered a pioneer in online research, we offer our clients a suite of proprietary products like BrandIndex and YouGov Omnibus, plus the full spectrum of custom quantitative and qualitative research solutions.



AMA Academy of Marketing Analytics ............... p. 73

Ph. 1-800-AMA-1150

URL: http://www.ama.org/MarketingAnalytics

AMA Digital Publications .............................p. 69

URL: http://www.ama.org/digitaleditions

URL: http://journals.ama.org

AMA Job Bank .........................p. 86

Ph. 1-800-AMA-1150

URL: http://jobs.ama.org

AMA Marketing Workshop .................................p. 65

Ph. 1-800-AMA-1150

URL: http://www.ama.org/workshop

AMA Members Only Webcasts ..................................p. 63

Ph. 1-800-AMA-1150

URL: http://www.ama.org/mow

AMA Annual Conference ................................. p. 9

Ph. 1-800-AMA-1150

URL: http://www.ama.org/annual2014

AMA Professional Certified Marketer Program ...................p. 80

Ph. 1-800-AMA-1150

URL: http://www.ama.org/pcm

AMA Profiles ............................p. 29

Ph. 1-800-AMA-1150

URL: http://www.ama.org

AMA Webcasts ........................p. 66

Ph. 1-800-AMA-1150

URL: http://www.ama.org/webcasts

AMA Whitepapers ................. p. 56

Email: [email protected]

URL: http://www.ama.org/whitepaper

B2B International .................... p. 27

Ph. 914-761-1909

URL: http://www.b2binternational.com

Burke Institute ............ inside front cover

Ph. 1-800-543-8635

URL: burkeinstitute.com

CARAVAN from ORC International ............................ p. 77

Ph. 1-800-999-0213

URL: http://www.opinionresearch.com/US/

omnibus

Customer Lifecycle, LLC ........ p. 78

Ph. 630-412-8989

URL: http://www.customerlifecycle.us

Decipher ...................................p. 55

Ph. 1-800-923-5523

URL: http://www.decipherinc.com

GfK .............................................p. 47

Ph. 212-240-5300

URL: http://www.gfk.com

Intage ........................................ p. 53

Ph. +81 3 5294 8304

URL: http://www.intage.co.jp/english

M/A/R/C Research ..................p. 45

Ph. 1-800-884-6272

URL: http://www.marcresearch.com

Maritz Research ........................p. 41

Ph. 1-877-4MARITZ

URL: http://www.maritzresearch.com

Marketing News ......................... p. 3

Ph. 1-800-AMA-1150

URL: http://www.ama.org

The Martec Group ................... p. 57

URL: http://www.martecgroup.com

Marketing Systems Group ........................................p. 59

Ph. 1-800-336-7674

URL: http://www.m-s-g.com

MindField ..................................p. 39


URL: http://mindfieldonline.com/client

Morpace Market Research & Consulting .................................p. 61

Ph. 248-737-5300

URL: http://www.morpace.com

Offerwise .................................. p. 33

Ph. 1-800-280-4947

URL: http://www.offerwise.com

Radius .......................................... p. 7

Ph. 212-633-1100

URL: http://www.radius-global.com

Rabin Research Company ......p. 81

Ph. 1-800-533-4992

URL: http://www.rabinresearch.com

RTi Research ............................p. 82

Ph. 203-324-2420


Sawtooth Software, Inc. ........p. 29

Ph. 360-681-2300

URL: http://www.sawtoothsoftware.com

SIS International Research ...................................p. 49

Ph. 212-505-6805

URL: http://www.sisinternational.com

SSI .................................. back cover


URL: http://www.surveysampling.com

Triple Ink ....................................p. 31

Ph. 612-342-9800

URL: http://www.tripleink.com

University of Georgia .............p. 67

Ph. 1-800-811-6640

URL: http://www.

principlesofmarketingresearch.com

Voxco .........................................p. 83

Ph. 514-861-9255

URL: http://www.voxco.com

YouGov ......................................p. 71

URL: http://research.yougov.com

ADVERTISERS’ INDEXQuick source for contacting the suppliers in the August 2014 issue of Marketing News.



The Recruitment classified section continues on the following page

AMA Recruitment Classified AdvertisingNeed to hire qualified, skilled marketing professionals? Looking for

qualified marketing or business professors for your University? AMA’s

Recruitment Classified Ads are the most cost effective way to reach your

target audience! .

ADVERTISING RATES■ Straight Classifieds: $165 for up to 50 words (minimum charge)

$335 for 51-100 words; $670 for 101-200 words; $1,000 for 201-300 words.

■ Display Classifieds: $150 per column inch; minimum one inch.

Column widths for display ads: 1 column = 1 1/2”; 2 columns = 3 1/4”,

3 columns = 5”.

ORDER INFORMATIONSend Marketing News ad orders, including logos and artwork to

Lore Gil at [email protected] or call (312) 542-9033. Payment must be

included with order.

To post your job online, go to http://jobs.ama.org.

POSITIONS OPEN

ACADEMIC FACULTY

POSITION ANNOUNCEMENT.

DEPARTMENT OF MARKETING –

SAN DIEGO STATE UNIVERSITY.

San Diego State University

seeks candidates for assistant

professor, tenure-track

positions in marketing

beginning in Fall 2015. Qualified

applications must have a

doctorate in Marketing or a

related field granted or near

completion by August 2015. We

are seeking candidates with a

teaching and research interest

in the areas of marketing

management and/or strategy,

sales/sales management,

product innovation

management, or related fields.

Candidates must demonstrate a

strong commitment to

excellence in teaching at the

graduate and undergraduate

levels. Applicants should also

possess strong research interest

and capability as evidenced by

an appropriate history of, or

potential for, professional

growth activity. This will

include regular publication in

quality, refereed journals and

professional conference

participation as well as

demonstration of an innovative

and active research agenda.

Candidates will also be

expected to demonstrate an

ability to interact effectively

with members of the business

community. Interested

candidates should send a vita

and letters of recommendation.

Review of candidates will begin

as soon as possible and

preliminary interviews will be

held at the American Marketing

Association Summer Educators’

Conference in San Francisco

from August 1 to August 3,

2014. Applications received by

September 1, 2014 will receive

full consideration; the position

will remain open until filled.

Applications should be sent to:

Dr. George Belch, Chair,

Department of Marketing,

College of Business

Administration, San Diego State

University, San Diego, CA 92182.

Phone: (619) 594-5317. Fax:

(619) 594-3272. Email: gbelch@

mail.sdsu.edu. To view full ad:

http://hr.sdsu.edu/employment/

staffjobs.htm. SDSU is an Equal

Opportunity/Title IX Employer.

The Belk College of Business.

University of North Carolina at

Charlotte. ASSISTANT/

ASSOCIATE PROFESSOR OF

MARKETING. The Belk College

of Business at the University of

North Carolina at Charlotte

invites applications for two

full-time tenure track positions

in Marketing. The two positions

are at the rank of Assistant/

Associate Professor of

Marketing. A Ph.D. degree in

Marketing or closely related

discipline from an accredited

school is required for both

positions. A strong

commitment to excellence in

high-quality, innovative

research and teaching at the

undergraduate and graduate

levels is expected. Candidates

at the associate level must have

an outstanding research record

commensurate with the level of

appointment. Successful

candidates will be expected to

have research interests and

teach courses in “Innovation” or

“Big Data Marketing Analytics”

at the undergraduate and

graduate levels. Teaching load

and salary are competitive with

similar positions at research

universities. The starting date is

August 2015. The positions are

contingent on final budgetary

approval. All applications will

be considered strictly

confidential. The University of

North Carolina at Charlotte is

an affirmative action, equal

opportunity employer. Women,

members of minority groups,

and persons with disabilities

are encouraged to apply.

Applicants are subjected to a

criminal background check. The

review of applications will begin

immediately and applications

will be accepted until the

positions are filled. TO APPLY:

Apply electronically at https://

jobs.uncc.edu. If you have any

questions concerning these

positions, please contact Dr.

Sunil Erevelles, Chair of the

Department of Marketing at

[email protected] or

(704) 687-7681. Only electronic

submissions of applications will

be accepted. Please attach the

following documents with your

electronic submission: application

letter and vita. Finalists will

be asked to forward official

transcripts, letters of

reference, and other supportive

materials as requested by the

search committee.

THE DEPARTMENT OF MARKETING IN THE COLLEGE OF BUSINESS ADMINISTRATION AT THE UNIVERSITY OF MISSOURI–ST. LOUIS seeks an individual for a tenure-track position at the level of assistant professor in marketing for Fall 2015. Applicants must be strong in Digital and Social Media Marketing and expect to do much of their research in that area. Applicants should possess a Ph.D. in Marketing (or a related area) or be very close to completion. The position requires strong research potential and a commitment to teaching. Salary is competitive. The University of Missouri-

St. Louis is an urban public research university located in suburban St. Louis. It is part of the four-campus University of Missouri System. The College of Business is accredited by AACSB. The University provides a supportive environment for research, teaching and service. Active researchers enjoy reduced teaching loads. The Marketing Department consists of eleven full-time faculty, including eight tenured or tenure track. Their interests include consumer behavior, international marketing, advertising, sales, transportation, and strategy. St. Louis is a large city with many resources, moderate living costs, and a central location. Many significant companies are headquartered in St. Louis. Express Scripts is actually located on the university’s campus. Applicants should apply at http://business.umsl.edu/marketingpositions.html Applicants should include a letter of interest, curriculum vita, and three letters of recommendation. The application and recommendations should make clear the doctoral courses and research activities that define the candidate’s area of expertise. Review of applicants will begin in July 1, 2014. Interviewing of candidates will be scheduled for Summer AMA in San Francisco and will continue until the position is filled. The University of Missouri is an affirmative action, equal employment opportunity employer committed to excellence through diversity. Women and minorities are

encouraged to apply.

A background check is

required for employment.



TWO TENURE TRACK

POSITIONS, TEXAS A&M

UNIVERSITY. The Department

of Marketing in the Mays

Business School, Texas A&M

University, invites applications

for two new tenure-track

positions, one junior and one

senior. The first position is at

the rank of assistant or

associate professor, starting in

Fall 2015. Applications will be

considered from all areas of

specialization in marketing, but

candidates must possess an

earned PhD and have

demonstrated potential for

excellence in scholarly

research, along with the ability

to make meaningful teaching

contributions. The second

position is at the rank of

associate or full professor,

starting in Fall 2015.

Applications will be considered

from all areas of specialization

in marketing, but candidates

must possess an earned PhD

and an established record of

excellence in scholarly

research, along with the ability

to make meaningful teaching

contributions. In particular, a

senior colleague should have

the ability to work with

doctoral students and

effectively place them at peer

and aspirant universities. The

Mays Business School and our

department offer an excellent

research environment, with a

collegial culture, productive

colleagues, access to key

databases, a state-of-the-art

behavioral research lab, a low

teaching load, and

relationships with world-class

research faculty in related

disciplines. Housed within the

Department is the Center for

Retailing Studies; exciting

opportunities exist for research

with CRS member companies.

For more information about

the university and our

department, please visit: http://

www.mays.tamu.edu. Contact

Mark Houston at mhouston@

mays.tamu.edu (979-845-7257).

Texas A&M University is an

equal opportunity employer.

MARKETING RESEARCH

CAPSTONE GROUP SEEKS

DIRECTOR BUSINESS DVLPMNT –

Latin American Market for

Atlanta, GA office. Req

Bachelors in Finance or

closely rel. field & 5 yrs

post-Bachelor’s progressive

work exp. in financial services.

Stated exp. must include

3 yrs of licensed insurance &

investment sales exp. w/

Latin American community &

2 yrs as Director of Business

Dvlpmnt or similar position,

performing market analysis,

business dvlpmnt & sales

mgmnt in financial services.

Up to 40% domestic travel

req. Send resume w/ cvr ltr to

[email protected] –

reference job #DBD001.

MARKETING MANAGEMENT

Expedia, Inc. currently has

openings for the following

opportunities in our Bellevue,

Washington office (various/

levels/types): • TRANSFER

PRICING MANAGERS: (728.1311).

Responsible for intercompany

transfer pricing planning,

documentation, and audit

defense projects. Send your

resume to: Expedia Recruiting,

333 108th Avenue NE, Bellevue,

WA 98004. Must reference

position & Job ID# listed above.

FREELANCERS AVAILABLE

FREELANCER AVAILABLE:

Full service or a la carte

research services.

Methodology, survey design,

tabulations, data collection,

mailings, coding, data entry,

SPSS statistics and PowerPoint

presentations. Quality work,

Atlanta based, UGA graduate

with 18 years experience, call

Jeanne Eidex (770) 614-6334.


Documents

AMA Gold global top 25 report