Airtel Report Sandeep

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A

PROJECT REPORT

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In partial fulfillment of the requirement for

BACHELOR OF BUSINESS ADMINISTRATION

Submitted To: Under the guidance of:

BIMT COLLEGE, (Faculty, Management)

Submitted By

SANDEEP KUMARBBA VI Semester

BIMT COLLEGEAffilated to CCS UNIVERSITY

Department of Management Studies


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DECLARATION


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I SANDEEP KUMAR hereby declare that the project entitled CUSTOMER

ACQUISITION & RETENTION OF AIRTEL CUSTOMER IN

GHAZIABAD

is my original work, done by me.

SANDEEP KUMAR


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ACKNOWLEDGEMENT


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ACKNOWLEDGEMENT

Presenting a Summer Training project of this type is an arduous task,

demanding a lot of time. I cannot in full measure reciprocate the kindness

shown and contribution made by various persons in this endeavor. I will

remember all of them with gratitude.

My sincere thanks towards Ms. Neeru Verm and Mr. Amit Sharma

for giving me a chance to take this project and for her valuable guidance, which

helped me on all those points, which I needed to include in, with full intensity ,

for his significant support extended for the successful completion of the project

I am always beholden to my God, for always

being with me and showing me the right ways, my family members, for always

doing favors to me and my friends and colleagues consistently helped with

encouragement and criticism throughout the project work, for always lifting my

sights to higher vision, raising my personality beyond normal limitation and for

realizing me my strengths and potential, specially my brother, as I did not

always welcome her exhortation, try again; you can do better. But this project

owes a great deal to itand so do I.

Sandeep Kumar


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Executive Summary

Its a thing of massive gratification for me to present this Summer Training

Project Report on the topicCustomer Acquisition & retention of airtel customer inGhaziabad completed in an unrivaled organisation AIRTEL, at GHAZIABAD'.

Mobile telephony adoption is on the rise and recent technological innovations

have dramatically enhanced the capabilities of the wireless telephone. Leveraging the

power of these new capabilities, various business sectors are working together to offer

a wide array of services. Each sector is looking for the next "killer application," yet we

are still learning about people's information and communication needs while "on the

go."

The goal of this two-months training is to bring together an international group

of 5-8 practitioners and researchers from various sectors of the mobilecommunications industry. We will discuss the following topic areas and, prior to the

workshop; invite participants to identify specific issues that they feel are particularly

relevant and timely.

I myself have for a long time deeply interested in studying consumer trends

& behavior towards mobile industry.

I know that even in the areas in which I have a little knowledge, I do not

know enough. There are new tasks in these areas for which I am not yet equipped with

tested, proven approaches and tools. New areas of challenge and new technology

problems has arisen, where I have done 7 little work so far and where I have so far

only ignorance rather than even a modicum of knowledge.

This project attempts to identify and define areas related to consumer

behavior regarding new connection services. It also attempts to develop at least first

approach to these areas, to think through policies, principles, and practices to

accomplish the new tasks and to satisfy the customer needs. By this practical training I

am able to equip the manager with the understanding, the thinking, the knowledge,

and the skills for todays and also for tomorrows market exigency.

Initially I was just having the bookish knowledge about all Marketing

policies, practices and functions, but after joining this organization, I got most of the

practical knowledge. I have come to know, what actually happens in the

organizations.

Though it is not possible to have the information of all the spheres in

market, in such a very short period, but I tried to get more and more about all

functions and practices applied in practical working, I have particularly stresses on.

This is the boom time for mobile industry. Youths are having keen flair formobile communication.


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Now the mobile communications are the fastest growing industry. We can

reach to anyone, anywhere across world through mobile connectivity. Just look in the

areas theyre in; health, education, banking, insurance, travel, couriers, manufacturing,

entertainment, government, computer helpdesks- the list goes on market is going on

global, & so the need of communication is emerging day by day

I saw that though the times are hard but if same thing innovative is done,

people will get more craze for that.

We are fast becoming a part of a new era of management. No longer does a

manager sit in an ivory tower and issue directives from a distance.

This study, complex as it is, has acquired new dimensions with the dynamic

social and technological changes of the past two decades. Changing technologies,

cultural diversity, more educated work force and awareness of rights and privileges

have prompted a new look at the entire organizational structures and systems.

This project report has been painstakingly and thoroughly prepared to cover

extensively various facets both micro as well as macro of the field of

telecommunication marketing. Its coverage is broad and up to date and it is balanced

in terms of concept and application. Since customers are the most important asset of

any organization, there is increased emphasis on the need for understanding people in

a manner to satisfy them through quality of services. The language of the presentation

is highly communicative so that it becomes interesting and comprehensible.

This project is intended for a wide audience. It will be useful to not only the

students of management, marketing management and consumer behavior, but also to

the people in any other field and management practitioners who want to understand

and enrich their understanding of consumer trends & effectively manage their sales.


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TABLE OF CONTENTS

1. CHAPTER-1 INTRODUCTION

2. CHAPTER-2 COMPANY PROFILE(including SWOT analysis)

3.CHAPTER-3. LITERATURE REVIEW

4.CHAPTER-4

4.1 OBJECTIVE OF THE PROJECT4.2 IMPORTANCE AND SCOPE OF THE PROJECT

5. CHAPTER -5. RESEARCH METHODOLOGY5.1 RESEARCH DESIGN5.2 DATA COLLECTION5.3 LIMITATION

6. CHAPTER -6. DATA ANALYSIS AND INTERPRETATION

7.CHAPTER -7

7.1 CONCLUSION8. LIMITATIONS

9. RECOMMENDATIONS & SUGGESTIONS

APPENDIX

BIBL

Documents

Airtel Report Sandeep