SUMMER TRANING REPORT ON

NEW OUTLETS Of Shivpuri Region

Submitted by-

MANISH RATHORE

M.B.A.- II SEM.

IPS College of Technology & ManagementBela Ki bauri Shivpuri Link Road Gwalior (M P)

ACKNOWLEDGEMENT

Perseverance Inspiration and Motivation have always played a key role in

the success of any venture. So hereby it’s my pleasure to record thanks and

gratitude to the person involved.

Firstly, I thank MR. SHAKTI SRIVASTAVA (T.M. SHIVPURI)

for his continuous support, stimulating suggestion and helping me all the

time during my project.

Special thanks go to MR. SHARAD PARASAR .He was always

ready to listen and give advice.

At last, thanks to the Head of the Mgmt. Department of I.P.S.

College MR. GEORGE THOMAS and all the faculty member and also

my friends for being so supportive

CONTENTS-:

HISTORY

EXECUTIVE SUMMARY

OBJECTIVES

LOCATIONS OF NEW OUTLETS

OUR LEARNING

REFRENCES

HISTORY-:

The unprecedented growth in the mobile market is, perhaps, the

most vivid facet of India's economic transformation since the mid

1990s. Mobile technology and services came to India just about a

decade ago. In the early days, a mobile was seen to be a fashion

statement for the rich. Today, it is accepted as a basic communication

medium for all socio-economic segments.

The Indian mobile market is, today, amongst the fastest growing and

the most competitive in the world. Today India has approximately

170 million phones Connections as on July 2007 (Source: Cellular

Operators' Association of India And Association of Basic Telecom

Operators). Out of which a little over half comprise of mobile

subscribers. Airtel is one brand which has been instrumental in

building up a vast subscriber base for itself. Airtel's journey to

leadership began in Delhi in 1995.

Since then, Airtel has established itself pan-India targeting the

entire population in India. In the last ten years Airtel has achieved

many firsts and unique records: it was the first to launch nationwide

roaming operations, it was the first to cross the one million and the

five million customer marks. It was also the first to launch services

overseas. Today, Airtel innovates in almost everything that it presents

to the market. An excellent example is Easy Charge - India's first

paperless electronic recharging facility for prepaid customers. For

theses endeavors, Airtel has also been conferred with numerous

awards. It won the prestigious Techies Award for’ being the best

cellular services provider' for four consecutive years between1997

and 2000 - a record that is still opened up the sector and allowed

private players to provide telecom services. Bharti Enterprises

accepted every opportunity provided by this new policy to evolve into

India’s largest telecommunications unmatched. And in 2003, it

received the Voice & Data Award for being 'India's largest cellular

service provider', amongst others. Bharti’s true calling came in the

mid 1990s when the government company and one of India's most

respected brands. Airtel was launched in 1995 in Delhi. In the ensuing

years, as the Airtel network expanded to several parts of India, the

brand came to symbolize the very essence of mobile services. Airtel

provides a host of voice and data products and services, including

high-speed GPRS services. Airtel also offers a wide array of

'postpaid' and 'prepaid' mobile offers, with a range of tariff plans that

target different segments.

A comprehensive range of value-added, customized services are

part of the unique package from Airtel. The company's products

reflect a desire to constantly innovate. Some of these are reflected in

the fact that Airtel was the first to develop a 'single integrated billing

system.

Airtel as a Brand

Bharti Enterprises wished to transform itself from a Delhi cellular operator

to a pan Indian telecom operator. The company worked on a three-layered

branding architecture:

• To create specific brands for each of its services

• Build sub-brands within each of these services

• Use Bharti as the umbrella brand

The brands identified to be retained for theses services were – Airtel for its

mobile operations, Touchtel – for its fixed line phones, IndiaOne for its

NLD operations. In early 2001, The Bharti Mobile promoted AirTel

cellular service went in for repositioning of its brand image. The new

brand ethos it portrayed was in two distinct fashions - the tag line "Touch

Tomorrow", which underscored the leading theme for the new brand

vision, followed by "The Good Life", which underscored a more caring,

more customer centric organization. This was aimed at re-engineering its

image as just simply a cellular service provider to an all out information

communications services provider, Touch Tomorrow meant to embrace the

new generation of mobile communication services and the changing scope

of customer needs and aspirations that come along with it. The new

communication was to portray new dimension in the cellular category. It

went to symbolize something beyond the Internet, SMS, roaming, IVRS,

etc. It symbolized the whole gamut of wireless digital broadband services

that constitutes tomorrow’s cellular services. This branding came up with

Touch Tomorrow.

UPCOMING TORMORROW

In late-2002, Bharti Cellular Ltd. released a television commercial (TVC),

which despite using the 'oft-repeated' celebrity endorsement route was

unusual in terms of its celebrity selection. Instead of using the usual movie

stars/sports celebrities, it chose one of the country's most successful music

composers, A.R Rahman (Rahman) to promote its brand. The campaign

attracted considerable media attention because this was the first time

Rahman had agreed to do a television commercial and also because,

Rahman had been paid Rs 10 million for the campaign, a sum usually

unheard of, for celebrity endorsers in India. The campaign received

brickbats as well as bouquets in the media, both for the selection of

Rahman and the TVC's execution. However, Bharti claimed to have scored

an ace in terms of getting Rahman to compose five exclusive symphonies

downloadable as ring tones for Airtel users. The TVC was a part of the

brand repositioning and restructuring efforts for Airtel, as part of which,

Bharti changed the brand's tagline in early-2002 from 'Touch Tomorrow' to

'Live Every Moment.' The company also decided to undertake a

comprehensive brand building program for the company and chose the

slogan 'Unlimited Freedom' for the same. Commenting on these changes,

company sources said, "Airtel's brand identity and campaign will now have

a new younger and international look and feel that builds on the earlier

positioning." Bharti's massive media expenditure plans were no surprise,

considering the fact that it was the largest cellular telecom company in the

country – reaching over 600 million people in 16 (out of 29) states of India

Merger of the Brands

It was September 2004, when Bharti undertook yet another repositioning

exercise. BTVL decided to unify its entire gamut of telecom services under

the Airtel Brand. This was done with an intention to be seen as an

integrated telecom services player rather than just operating in the mobile

space. It was an attempt to change the perception from "Airtel equals

mobile" to "Airtel equals telecom", and position Airtel as a complete

telecom services brand. The company’s telecom were clubbed under four

heads -- Airtel mobile services, Airtel telephone & broadband services,

Airtel long distance services and Airtel enterprise services. With Airtel’s

launch of Rs 200 denomination cards in early 2005, Airtel has targeted the

low usage segment, thereby offering services to cater to all segments. The

strategy of Airtel is gradually shifting to the mass market. By targeting the

segment of lower income group the brand is also changing its

communication strategy from the premium brand or the brand for high

class society to the brand for all segments. Airtel as a brand seems busy in

building a mass franchisee for its target market. But Mr. Sunil Bharti

Mittal wants this brand to grow as the ‘Most Preferred and Respected

Brand of India’. The sales driven communication has a limited ability to

promote the brand as the ‘Most Preferred and Respected Brand of India’.

One needs to use neutral methods of communication and public relation

tools for building this level of brand recognition.

Executive Summary

Bharti Airtel Limited is one of India’s leading private sector providers of telecommunications services with an aggregate of 45 million customers as of end of June’07, consisting of 42.7 million mobile customers. Bharti Airtel has been rated among 10 best performing companies in the world in the Business Week IT 100 list.Bharti Airtel is structured into three strategic business units - Mobile services, Broadband & Telephone (B&T) services and Enterprise services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles. The B&T business provides broadband & telephone services in 94 cities. The Enterprise services provide end-to-end telecom solutions to corporate customers and national & international long distance services to carriers. All these services are provided under the Airtel brand. Airtel’s high-speed optic fibre network currently spans over 43,500 route Kms covering all the major cities in the country. The company operates two international landing stations in Chennai that connect two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe.

With more than 46 million total subscribers, Bharti Airtel is India’s largest integrated private telecom operator with services in the mobile, broadband and telephone sectors. The operator is targeting for 125 million subscribers by 2010.

OBJECTIVES-:

To finds out the new outlets locations in shivpuri

region.

To convince the general store of different areas to

start the Airtel outlet.

To search new revenues areas.

To make aware to customers about the Airtel

services.

To encourage the exiting retailers to increase the

Airtel services.

To aware the retailers how they improve their

services.

To encourage the retailers to start to sell Airtel sim

who doesn’t sell sim.

To make aware to retailers about how they resolve

their problems related to F.O.S.

LOCATIONS OF NEW OUTLETS

Topic: Opening of New Outlets

Place: Shivpuri (M.P.)

Duration: 60Days

Date 5July09

Zonal Manager: Mr. Abhishak Dube

Trainer: Mr. Shakti Shrivastav

FOSs: Mr. Dev Singh, Mr. Jay Sakhya ,Mr. Ravi Agrawal

Areas Covered: Bye pass Road, Old Shivpuri, AB Road, Bus Stand Area, Physical Area, and Khinne Naka.

OUR LEARNING-:

After the close analysis of the above summary on the largest private sector provider of telecommunication, Bharti Airtel Limited, my own learning towards the telecom sector might come to make understand others. Not only the critical information’s but others as basic and technical information also about the job of telecom industries I have to absorb.

As I got a chance to get training in such a huge amount of learning in this sagacious industry with the interesting topic, I could apply this absorbed knowledge while opening new outlets in those areas where gapes were. As have been mentioned all details of new outlets in the list; are covered that areas which had lack of full information’s regarding the services. These new customers have taken interest by accepting the proper solutions of problems came from customers. They were also told about the welfare schemes prepared for

their continuous transaction of service which are as followings:-

The retailer will be informed about the new product

launching as fast as possible.

The retailer will be in a regular contact of FOS of that

area.

The retailer will be provided some attractive POP to inform

and attract the customer.

The retailer can contact the FOS any time.

The retailer will be given some possible relief on the case

payment.

The retailer will be trained for the recharge and form filling

processes.

LISTS OF NEW OUTLETS-:

NAME ADDRESS OWNERMohan Rathore Store Rajpura road purani

shivpuri.

Kailas Rathore

Yadav S.T.D. Near bus stand,

shivpuri.

Kapil Yadav

Kapil Mobile Neel gay chauraha,

purani, shivpuri.

Ramdas Rathore

Promod Rathore Saispura colony,

shivpuri.

Deendayal Rathore

Lakhpati Store Saispura colony,

masjid ke pass

shivpuri.

Raguver Agrawal

Balaji S.T.D. Near Sonchiraiya hotel

shivpuri.

Sonu Yadav

Kapoor Department Mohani sagar gate,

shivpuri.

Anand Kapoor

Big Shop Near Vijayvargiya

furniture, shivpuri.

Anil Kumar

Mohit Mobile Store Purani shivpuri road,

shivpuri.

Mohit Jain