AIBTM Sales Brochure

Your five star business opportunity

www.aibtm.com

AIBTM is part of the Reed Travel Exhibitions Meetings and Events PortfolioOrganized by:

The Americas Meetings & Events ExhibitionJune 21-23, 2011 Baltimore Convention Center, Baltimore, USA

June 21-23, 2011 Baltimore, Maryland, USA www.aibtm.com/exhibitingJune 21-23, 2011 Baltimore, Maryland, USA www.aibtm.com/exhibiting

AIBTM is changing the way America meets...

Delivering Business

AIBTM is the first large scale exhibition to bring together the world’s entire meetings and events industry in one U.S. location.

Our appointment driven Hosted Buyer® program is the ultimate business solution. Pre-scheduled appointments between buyers and suppliers, secured in advance of the show, guarantee the attendance of top decision makers committed to conducting business.

AIBTM is changing the landscape…

The newest addition to the Reed Travel Exhibitions’ global portfolio, AIBTM will deliver 3,000 buyers from the U.S. and around the world. Our strong focus on one-to-one meetings, education and knowledge allows AIBTM to equip the buyer and supplier community with the tools needed to create effective meetings and events. In this dynamic business setting, thought leadership and emerging trends will develop and shape the future of the meetings industry.

Influential decision makers with buying power from corporations, associations and incentive markets are the cornerstone of our Hosted Buyer® program, leaving nothing to chance. Over 21,000 one-to-one appointments over the course of two days guarantees business is generated, no time is wasted and return on investment is secured before the doors even open!

America Meetings Week

AIBTM is working with major industry players – CIC, MPI and PCMA – to deliver America Meetings Week. The center of the U.S. Meetings industry will deliver a series of high profile events, networking functions, awards and educational sessions, including:

PCMA Annual Education Conference June 20 – 23, 2011CIC Hall of Leaders Gala June 21, 2011AIBTM Education Day June 21, 2011AIBTM Exhibition Open June 22 – 23, 2011MPI/Value of Meetings delivered June 22, 2011

“PCMA is delighted to be actively involved in AIBTM and America Meetings Week, an exciting initiative that will put the world of meetings center stage in America in June 2011. Reed Travel Exhibitions’ expertise and knowledge of the American market make them ideally positioned to put on an event in Baltimore that provides real value and benefit to the industry in the U.S. PCMA looks forward to playing a major role in its success.”

Deborah Sexton, President and CEO, PCMA

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June 21-23, 2011 Baltimore, Maryland, USA www.aibtm.com/exhibiting

The AIBTM Difference:A Global Visitor Audience

AIBTM provides the perfect global platform for Exhibitors to meet and carry out face-to-face business with 3,000 buyers with purchasing power. Poised to become the most effective, comprehensive and innovative industry exhibition, AIBTM is designed for those exhibitors looking to do business with planners across all industry sectors, including:

• U.S. and International Associations• Corporate Meeting Planners• Independent Meeting Planners• Incentive Houses• Government Meeting Planners• Event Management Companies• Exhibition Organizers• Professional Conference Organizers

In addition to 1,000 trade buyers, AIBTM will deliver 2,000 pre-qualified Hosted Buyers. Our proven Hosted Buyer program is what sets us apart from the competition and is why exhibitors return year after year to our global portfolio of shows. AIBTM will deliver the same experience… thousands of one-to-one appointments with buyers who want to do business.

Hosted Buyers are top level decision makers who have the purchasing power to place business directly with exhibitors.

All Hosted Buyers have to demonstrate they have business to place with U.S. suppliers.

• At least 30% also place business internationally• 80% of AIBTM’s Hosted Buyers are based in the U.S.• 20% join us from the international marketplace

A “Who’s Who” of the Meetings and Convention Industry is expected to convene in Baltimore alongside AIBTM for America Meetings Week. The co-location of PCMA’s 2011 Education Conference and CIC’s 2011 Hall of Leaders Gala will deliver the industries top movers and shakers to AIBTM.

Meet us in Baltimore

Baltimore is a business-focused city. With its proximity to America’s highest concentration of meeting and event planners in the Northeastern United States, AIBTM is situated to attract 13,000 planners who are within a three hour drive. AIBTM is bringing the sellers to where the buyers are located. Easily accessible via three major airports, high speed rail services and multiple highways; the East Coast location is convenient for buyers from all regions of the United States, as well as Canada, Mexico and around the world, delivering global buying power to Baltimore.

“Impressing a group of Certified Meeting Professional’s is a daunting task, however, Baltimore city and its hotels, restaurants and staff rose to the challenge and surpassed anything we could have ever anticipated. We were thrilled to experience record at-tendance at the 2010 CMP Conclave and feel that this was due in large part to the great location and accessibility

of Baltimore. Many of the CMPs commented that they were pleasantly surprised at the vibrancy of the city and culture. We look forward returning to Baltimore next June 2011 for our prestigious Hall of Leaders event that will be held in conjunction with AIBTM and America Meetings Week.”

Karen Kotowski, CEO, CONVENTION INDUSTRY COUNCIL

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21,000One-to-One Appointments

Unrivaled Purchasing Power at AIBTM…

When it comes to Hosted Buyer programs we have it down to a science… High quality buyers plus a buyer driven appointment system means business is top of mind at AIBTM.

All Hosted Buyers are individually approved by a strict qualification process, conducted by a team of professional external qualifiers. Qualification is dependent on the following criteria:

• Number of events and/or meetings held annually• Purchasing authority• Annual budgets• Amount of business conducted domestically and

internationally• Potential for future business

How the Hosted Buyer program works

We host the Buyers to the show; in return they commit to attend one-to-one appointments with exhibitors of their choice.

• Hosted Buyers commit to attend up to 8 pre-scheduled one-to-one appointments with exhibitors per day

• Appointments are scheduled for 20 minutes each

• Twelve weeks pre-show each approved Hosted Buyer will begin to select a minimum of 15 exhibitors per day, in order of preference, to set an appointment with

• Six weeks pre-show our automated system will run an initial match-up to develop a meeting schedule based on buyer request and exhibitor availability

• All appointments are confirmed in advance of AIBTM, giving exhibitors a full agenda of meetings before we open for business

This process will ensure the best possible meeting scenario for both buyers and exhibitors. When you do the math, each exhibitor’s agenda can be filled with up to 30 one-to-one meetings. In fact, our global portfolio average indicates that over 60% of Hosted Buyers also choose to make additional appointments, confirming that our program is the cornerstone of our success.

“Having attended several EIBTM conferences in Barcelona I can attest there is no other experience better at connecting the industry. Probably the largest gathering of peers anywhere, with scheduled appointments, networking and educational components that truly define the purpose of our profession.

The Hosted Buyer program is invaluable. Expanding the program into the U.S. will increase participation and upgrade the professionalism of the industry by increasing the perspective of a much broader and diverse audience.”

Thomas Morano, Vice President, Meetings & Conferences, AMERICAN FINANCIAL SERVICES ASSOCIATION

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Who Exhibits?

AIBTM exhibitors will showcase a wide range of products and services. AIBTM exhibitors come from all sectors of the industry, including:

• National Tourist Organizations• Convention and Visitor Bureaus• Corporate and Independent Hotel Chains/Groups• Meeting and Event Service Providers• Airlines & Transportation Providers• Cruise Lines• Destination Management Companies• Conference and Meeting Venues• Attractions and Entertainment• Sporting and Gaming Venues• Technology Providers

Benefits of Exhibiting

Exhibiting at AIBTM provides you the best opportunity to showcase your products and services. As a thank you for trusting us with your business, we offer additional benefits that are included in your booth package:

• One calendar of appointments for you and each of your exhibiting partners

• A program of pre-scheduled appointments arranged in advance of the event

• A free listing on the AIBTM website providing you the opportunity to promote your products and services pre-event, to push traffic through to your website and to encourage Hosted Buyers to request appointments with you

• Access to the list of Hosted Buyers to contact; this is an ideal way to promote your business before, during and after the show

• Promote your company through our Marketing and PR programs including press releases, newsletters, directory and pocket guide

• Attend complimentary AIBTM education sessions

• Join us at AIBTM sponsored networking receptions to connect with your peers

One more way to achieve your business objectives and raise your profile is through sponsorships. This is an ideal way to maximize your presence at the show. Whatever your business objectives or budget, a sponsorship proposal can be tailored to meet your specific requirements.

100%Qualified

2,000

Hosted Buyers

Ways to Exhibit

Take a moment and view the options below. Take into consideration you, your company and your objectives for exhibiting at AIBTM – all of which play a significant role in your success.

Main Booth Holder

As the Main Booth Holder, you may choose one of the following booth and furniture options. All booths are sold in increments of 100 square feet:

Space Only: Purchase your booth space and supply your own unique booth.

Shell Schemes: Purchase your booth space and add the shell scheme option of your choice (standard or basic). Shell schemes provide more privacy, compared to traditional pipe-and-drape, when conducting one-to-one meetings and are frequently more cost efficient than shipping your own booth.

Furniture Packages: Furniture packages are available for all booths. At the bare minimum, we recommend a table and chair set-up so your Hosted Buyer appointments take place in a more structured meeting environment.

Exhibiting Partner

If you are an Exhibiting Partner you can benefit from sharing a booth with a main booth holder such as a Convention Bureau or a National Tourism Organization. Take advantage of this cost effective opportunity to enhance your brand and provide a strong united presence in one place.


AIBTM Professional Education Program

We are committed to delivering a world class educational experience. Professional education has become a cornerstone of our global meetings & events portfolio and AIBTM will be no exception. We are delighted to be working with the leading industry associations including PCMA, CIC, MPI, ICCA and JMIC on our education program which will form an integral part of AIBTM and America Meetings Week.

Tuesday, June 21 will see a whole day dedicated to professional education. AIBTM will host a series of conferences, forums and workshops which have been specifically designed to meet the needs of planners and suppliers in the meetings industry. Some of the highlights are:

Association Leadership ConferenceThe Association Leadership Conference will take place on Tuesday, June 21 and we will be working with industry leaders on providing professional development and leadership strategies for association meeting planners.

Women in BusinessThe Women in Business Conference was successfully launched at EIBTM and is aimed at women in the events industry who are looking to become, or already have become, entrepreneurs and are keen to grow and develop their business.

Focus on TechnologyA series of hands-on workshops and debates will focus on the ever changing world of technology: looking at how to implement technology within your events and tools to maximize your presence using social media and mobile apps. Learn from the technology experts on what’s new and what works.

Branding your Product MasterclassWhether you are a new or existing venue, emerging or established destination, this workshop will provide you with top tips on how to stand out from your competition: looking into viral marketing campaigns, social media and increasing your exposure in an ever more competitive marketplace.

The CEO SummitThe CEO Summit has become an integral part of EIBTM and will be launched at AIBTM, bringing together leading CEOs from the meetings industry to discuss current issues, hear opinions from visionaries and offer an opportunity to network.

It’s not just a tradeshow, it’s networking too!

There are many networking opportunities that you should consider taking advantage of while at AIBTM.

Social opportunities range from networking at after hours events organized by various associations and exhibitors to the Welcome Reception hosted by Visit Baltimore. Enjoy a “Taste of Baltimore” in one of Baltimore’s most innovative event spaces!! Open to all attendees, this event will attract more than 2,000 people.

PCMA and CIC will also host several networking events in and around Baltimore during America Meetings Week, including CIC’s Prestigious Hall of Leaders Gala scheduled for Tuesday evening, June 21, 2011.

For more information, visit www.aibtm.com/exhibiting

Be a part of our world

Elevate your expectations in 2011

AIBTM...

“We are very excited about this new event that will change the way business in the meetings industry is driven in the U.S. Mexico definitely wants to play an important role in AIBTM – an exhibition that will prove to be extremely fruitful for us.”

Eduardo Chaillo, Meeting Industry Executive Director, Mexico Tourism Board

“Reed Exhibitions has a long history of producing some of the most successful meetings and events exhibitions worldwide. We are confident that AIBTM will be a ‘must attend’ event in our industry for many years to come and are excited to be participating as a vendor in its first year.”

Olivier Delerm, CMO, Certain Software

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The Americas Meetings & Events ExhibitionJune 21-23, 2011 Baltimore Convention Center, Baltimore, USA


AIBTM Sales Team:

Nancy Walker – North AmericaSales Director T: +1 [email protected]

Fiona ChappellGlobal Head of SalesT: +44 [email protected]

The AIBTM Team:

Steve KnightProject DirectorT: +1 [email protected]

Cathy RoncaMarketing DirectorT: +1 [email protected]

Elisabeth ShipmanHosted Buyer Program ManagerT: +1 [email protected]

AIBTM is part of the Reed Travel Exhibitions Meetings and Events PortfolioOrganized by:

Hosted Buyer is a registered trademark of Reed Exhibitions Ltd.The AIBTM trade mark is owned and protected by Elsevier PropertiesSA and Reed Exhibitions Limited uses such trade mark under license.

Documents

AIBTM Sales Brochure