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The Do's and Don'ts of Social Media Posts -Best practices for event and meeting professionals for personal and business social media for Facebook & Instagram presented at AIBTM Orlando Florida June 2014
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Your strategic partnership for marketing and social media solutions specially designed for the event industry
Social Media Posts
&Instagram Facebook
Do’sDo’s & Don’ts of
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Prepare to be a Facebook & Instagram Rockstar!
The Agenda
Facebook:The Good &
The Bad
Instagram: The Good &
The Bad
Power of FB & Instagram
Set Yourself up for
Success
Social Media & Event Marketing@EventMktgMaven
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Best Networks for the Event Industry
Social Media & Event Marketing@EventMktgMaven
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Social Media & Event Marketing@EventMktgMaven
Who’s on what?
Facebook has 1.28 billion users, 1 billion mobile users, & 50 million pages
Instagram has 200 million users & 20 billion photos shared
Number of Selfies posted on Instagram: 35 million
City with most selfies: Makati, PhilippinesCity with 2nd most selfies: NYC
June 2014 ExpandedRamblings.com
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What do you have to say? It’s got to be interesting!
Social Media & Event Marketing@EventMktgMaven
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Social Media & Event Marketing@EventMktgMaven
The Good: Best Practices
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The Good: Best Practices
Photo via London & Partners
Post Photos! And lots of them!
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The Good: Best Practices
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The Good: Best Practices
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The Good: Best Practices
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The Good: Best Practices
Always Give Credit!
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The Good: Best Practices
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The Good: Best Practices
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The Good: Best Practices
Check-in and Share on FB
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The Good: Best Practices
Make it Easy to Engage
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The Good: Best Practices
Seasonal
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EngagementThe Good: Best Practices
1) Like2) Comment3) Share 4) Tag5) Encourage a conversation
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The Bad: Do not attempt at work!
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The Bad: Do not attempt at work!
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The Bad: Do not attempt at work!
Via BuzzFeed.com
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Social Media & Event Marketing@EventMktgMaven
The Good: Best Practices
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Social Media & Event Marketing@EventMktgMaven
The Good: Best Practices
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The Good: Best Practices
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Social Media & Event Marketing@EventMktgMaven
The Good: Best Practices
Photo Repost
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The Good: Best Practices
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The Good: Best Practices
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The Good: Best Practices
Collages
PicStitch InstaCollage
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The Good: Best Practices
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The Bad: Do not attempt at all!
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The Bad: Do not attempt at all!
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The Bad: Do not attempt at all!
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The Bad: Do not attempt at all!
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The Bad: Do not attempt at all!
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The Bad: Do not attempt at all!
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The Bad: Do not attempt at work!
Rule of thumb: No more than 5 hashtags
#AIBTM #eventprofs #EIR #Meetingprofs #tourism #Orlando
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Best Practice Takeaways:
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What’s the Daily Plan & Schedule? • Determine Content• Set the Schedule • Implement on all Networks• Engage & Share• Monitor Activity
Social Media & Marketing@EventMktgMaven
Best Practices to get You
Started
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Example:
Social Media & Marketing@EventMktgMaven
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Tools to Simplify:
-Social Media Management
-Social Media Monitoring
Social Media & Marketing@EventMktgMaven
+ Are you excited & ready to post?
Social Media & Marketing for Event Businesses
eventindustrymarketing.com
