Agenda

About us

Market & Vision

Company Profile

Business Lines

People

2

Neomobile Snapshot

Global Mobile Media Group

offering and distributing

integrated services and solutions

in the mobile industry

One of the most renowned

mobile entertainment D2C

companies, leader in several

advanced and emerging

countries: first player in Italy

and Brazil and among the top

players in Spain, France, Mexico,

Turkey and India

Innovative partner for social

network / dating sites, browser

/ social games and digital

media with a carrier-enabled

payment and delivery solutions

Pioneering in the last frontiers of

Mobile Market: M-Marketing and

M-Gambling

Three important acquisitions:

Arena Mobile in 2009, Zero9 in

2010, Onebip in 2011

PeopleManagement team with outstanding

track record and 200 skilled professionals

4/8 BRICeFast growing leader in 4 upon 8 of

GS “BRIC extended” markets: Brazil, India, Mexico, Turkey

+30k new subs/dayProven digital acquisition engine

M commerce +500% 2010 vs 2009

Stellar growth m-commerce BU

Global Office Locations €120 mln in 2010

+90% vs 2009Gross Revenue Generated

Recent Achievements

Winner “Best D2C

Company” in 2010Awarded as “Excellent

Partner” in 2009

50% of revenue outside of Italy

A truly global company

3

About us

Market & Vision

Company Profile

Business Lines

People

4

MOBILE

TELCO

MEDIA

&

CONTENT

CONSUMER

GOODS

MOBILE

ENTERTAINMENT

Mobile Entertainment is a pretty much

young industry, created by Mobile Operators

and innovative players since late „90s in

Western Europe and Japan.

This industry can be seen as the point of

CONVERGENCE of 3 main industries:

• Mobile Telco, providing technology and

enabling factors (mobile devices,

networks, billing)

• Media and Content: digital content are

the heart of most successful services

• Consumer Goods: marketing logics and

consumers behaviors

What is Mobile Entertainment

Neomobile, originally focused on Mobile Entertainment, is now addressing 3 new markets

5

Our target markets today

Market Growth

CAGR 2009-13

Profitability (EBITDA)

For Leading Players

Mobile

Marketing9,4 Bln €

+30%

+15%

10% 20%

Mobile

Entertainment

Advanced

Markets30 Bln €

Mobile

Entertainment

Emerging

Markets25 Bln €

Online &

Mobile

Gambling24 Bln €

Mobile Commerce*

234 Bln €

Sources: MEF, Informa, Gartner, Juniper Research, H2GC

Size of Global Market

forecasted in 2013

* Excluding NFC and other forms of mobile proximity

Mobile Entertainment

MNO relationships

Marketing competences

Offer Portfolio

Mobile Commerce

MNO relationships

Sales Strategy vs Web

Merchants, declared and

potential

Mobile Marketing

Service portfolio

M-adv know how

Brands portfolio

Mobile Gambling

Games portfolio

Marketing and M-adv know

how

Technology

Key Success Factors

6

Our Vision and Mission

VISION

Everything is going Mobile

Mobile Multimedia

revolution has just begun

MISSION

The global company pioneering

consumer markets powered by mobile

Mobile

Entertainment

Mobile

Gambling

Mobile

Commerce

Mobile

Marketing

7

Our values

Passion

we love what we do. We want to add value and we

expect individuals in Neomobile to have passion for

competition, achievement, innovation and simplicity.

Respect

we expect everyone in Neomobile to respect each

other, as well as customers and competitors. Respect

for competitors is the key to avoid undervaluation.

Continuous Learning and Improvement

we keep learning from other people, team members,

managers, colleagues, day-by-day work, customers,

competitors and from other businesses to improve our

abilities, skills, processes, quality and speed.

Continuous improvement is the key to Neomobile‟s

success.

Personal accountability

we expect individuals in Neomobile to take

responsibility for everything they do, for their own

decisions, actions and results.

Individual Performance

we expect individual performance above the standards

of our industry. Each employee can and must take the

challenge and make the difference. Individuals

determine the character and strength of Neomobile.

Team Spirit

teamwork is essential to Neomobile's success.

Individuals are encouraged to interact with all levels of

management, sharing ideas and suggestions to

improve Neomobile's effectiveness. It takes all of us to

win.

Good Management

the attitudes and behaviour of managers towards their

people are of primary importance. Employees should

be able to trust the motives and integrity of their

supervisors. It is the responsibility of management to

create a productive environment where Neomobile's

Values flourish.

8

About us

Market & Vision

Company Profile

Business Lines

People

9

Our History

Neomobile is an

Italian start up

established by

young

entrepreneurs,

experts in

telecommunication

and mobile

Acquisition of

Spanish company

Arena Mobile

MPS Venture

invests

in Neomobile

Launch of D2C

services in France

Neomobile

acquires Zero9

Neomobile is

formally established

in February 2007

In this period the

Company launches

its services in 3

different markets:

Italy, Turkey, Spain

Neomobile enters

Brazil launching

D2C services

MPS venture

invests

in Neomobile

acquiring a minority

stake

2004-2007

Neomobile acquires 100% of the

Spanish company Arena Mobile,

a global leader in the B2O

segment

Neomobile is now a global player

with a strong international

presence

BlueGem invests in Neomobile

becoming a key shareholder

together with MPS Venture,

which increases its investment

Neomobile Marketing

Solutions is the new business

unit of the Neomobile Group for

mobile marketing services

Neomobile Gaming is

the new business unit of

the Neomobile Group for

mobile gambling

services

Neomobile enters two

new markets

Neomobile acquires

Zero9 and becomes

leader in the Brazilian

Market thanks to the

complementary services

of the two companies

2008 2009 2010

Neomobile

Marketing

Solutions

Neomobile

Gaming

Neomobile

enters Brazilian

mobile marketLaunch in Mexico

and India

10

BlueGem Capital

Partners invests in

Neomobile

Neomobile

acquires Onebip

the leading mobile

payment provider,

and becomes the

“One-stop-shop” for

web merchants in

the mobile world..

2010

Neomobile

acquires Onebip

Our Geographic Focus

Population above 1,3 bln (mobile

subs of about 650 mln)

Mobile penetration exceeds PC

Internet by a factor of 10:1

Recent 3G auction is a key factor

to encourage the introduction of

more advanced mobile content

Median age is about 25 years, in

line with the target customers of

M-Ent market content and

services

M-Ent market CAGR 10-13: +19%

LATAM Region Indian Market

Average mobile penetration of 88% (total

mobile subs more than 500 mln in 2009)

M-Ent market: CAGR 10-13 +15%

After the acquisition of Zero9, Neomobile

is the no.1 player in Brazil

In 2010, Neomobile is expected to be in

the top 5 in Mexico

Opportunity from 3G penetration in Brazil

and future launch in Argentina

Southern Europe

Leadership in Italy and Spain

Addressing a potential market with an

average mobile penetration of more

than 100%

Smartphone adoption with an

increasing trend (e.g. France)

M-Commerce and M-Gambling are in

the initial market expansion phase,

with high growth rate (respectively:

CAGR 10-13 +30% and CAGR 09-12

+17%)

11

Our main achievements

One of Google‟s Partner in Italy for Mobile Internet campaigns

First company to launch international campaigns

First in experimenting new tools (e.g. display beta test)

GOOGLE

Awarded as “Excellent Partner” in 2009

HUAWEI

Winner as “Best D2C Company” in 2010 and finalist in 2009

ME AWARD

PEOPLE’s AWARDS

Winner of “Change management e Benessere nel lavoro” ioè Award in 2010

12

Market leader in Italy since May 2008

Market leader in Brazil since September 2010

Second player in Spain

M-ENTERTAINMENT

Emerging player in Europe with a stellar growth registered in 2010

M-COMMERCE

Fastest growing player in Mexico

Among the main promoters of regulatory innovation (e.g. CASP and Assocsp)

MOBILE SECTOR

Exclusive agreement with H3G for 2011: mobile portal (top 3G portal in Italian carriers for usage) and opt-in database

M-MARKETINGNational and local employees winners of the 2010 “Award of work” (by Manpower, the Italian Council of Ministers and the Ministry of Labour and Social Policy)

About us

Market & Vision

Company Profile

Business Lines

People

13

Our Business Lines

14

Mobile commerce solutions

and technical, business and

commercial services

Mobile Entertainment

Direct to consumer

(D2C)Business to Operators

(B2O)B2B2C

Design and delivery

of a wide range of

mobile entertainment

services directly to

consumers (D2C)

Key D2C Commercial Brands Operators Selected Partners Selected Advertisers & brands

Content, services and

technology solutions to

mobile operators

Support social network and

community, browser games

and digital media to deliver

and bill their content and

services through mobile

medium

Support for brands,

advertiser, publisher that

use the mobile channel as

a marketing and

communication tool

Mobile Marketing

Mobile AdNetwork

Subscription model

+

Pay per download

Set up fee

Revenue share

Subscription model

Pay per download

Pay per premium features

Consultancy fee

+

media space

Digital Advertising and

Special Projects

(Sweepstakes, Couponing

M-site, Apps, etc);

Premium mobile ad

network

Applications, Ringtones,

ringbacktones,

graphics, games,

music, applications,

chat and social

networking, etc

Master Content

Provider and

Multimedia Mobile

Stores

D2C Commercial brand

Mobile GamblingMobile Commerce Mobile Marketing

Direct to consumer

(D2C)

Design, delivery and

market of mobile games

distributed directly to

consumer

Subscription model

Pay per play

Poker cash and

tournament

Casino games

Bingo and Lotteries

PRODUCT/SERVICES

BUSINESS MODEL

Expected Launch in 2Q2011

Our key Assets

Distinctive and proven successful approach in

media communication

o Cross-channel strategy

o Huge and continuous data analysis

o In-house know how

Leading buyer of Mobile media space and Web

media space

Customers acquisition: ~30K new subs/day

Customer base: 15 mln of premium users in 2010

Key

Assets

Marketing & media

Proprietary M-platform, state of the art in:

o High throughput delivery

o Billing (SMS MT/MO, wap billing, UDR

Ipbilling)

o Unique Subscription Manager engine

o Device management and compatibility

o Reporting real time

Web2Mobile innovative features

o Web Merchant easy integration

Above 2mln mobile billing transactions/day

Technology

Proven outstanding ability in understanding

market trends and developing effective offer

Top management highly reactive in

understanding and capitalizing on new business

opportunities, both

o to develop/diversify current business

o to follow business evolution

Innovation

200 young and highly skilled professionals

Top management with outstanding track record

Significant international background (more than

15 countries)

High international mobility

Low turnover (9% globally)

People

15

About us

Market & Vision

Company Profile

Business Lines

People

16

People in Neomobile

200 highly

skilled

professionals.

> 15

nationalities

Neomobile trusts on the individual performance and in the personal

accountability and is willing to set speedy career plans.

People growth is guided by the objectives assigned for the position (MBO).

This process wants to award high performance by offering interesting

opportunities of personal, professional, career and economic growth to

high potential and over-performer junior and senior employees.

The Company gives also different opportunities to have job rotations and

assignment abroad with the offices around the world.

Neomobile supports the people‟s personal and professional growth, also

through coaching and training programs.1,5

Average year for

promotion to a

higher level

Strong female

presence also in

the first line

management

Each employee contributes in a significant way to Neomobile success.

Average of 40

people hired

per year

9%Turnover

globally

(January 2010–

December 2010)

2010:

100% of trainees

became

permanent

Medium Age:

31 years

17

- Strictly Confidential -

• People

• Values / Compliant behaviours

• Working Environment/Company social

climate

• Expertise

• Innovation

• Growth

• Sense of urgency

What is important in Neomobile?

Gianluca

D’AgostinoCEO

41 years

Neomobile’s Top Management

Claudio

RossiGeneral Manager

35 years

Co-founder and Chief Executive Officer

15 years of experience in the Mobile industry since

the pioneer age of prepaid (“TIM card”) and mobile

vas and through the 3G bids phase

Before Neomobile , actively involved in other

mobile start ups, most successful the French m-

community Freever (then acquired by Buongiorno)

Previously ,manager in big corporations such as

KPMG, TIM and Telecom Italia

Gianluca speaks 5 languages and he‟s a featured

speaker in key mobile industry events worldwide,

like MEM, MWC, MEF CEO summit

In 2009 and 2010 he has been awarded by ME

Magazine as one of the top 50 Managers in the

industry.

Gianluca has a Master Degree in Electronic

Engineering, Rome University

Co-Founder and General Manager

10-year career in digital entertainment, with

an impressive track record in sales generation

and marketing innovation

Previous to Neomobile, manager in Wind

(head of MMS and Wap services), Sisal,

CiaoWeb (Fiat Group)

Italian mother tongue, fluent in English and

conversant in Spanish and Portuguese

Claudio owns a Master Degree in Marketing

and a University Degree in Economics and

Financial Markets, Bocconi University

19

- Strictly Confidential -

Development Opportunities

20

BoardGeneral Manager

C.Rossi

CEO

G. D‟Agostino

Tech &

Operations

Finance

France

Italy

SpainIndia

HR

Corp

Comm &

Strategy

Gaming

BU

Mexico

Brazil

Media &

Creativity

Mobile

Entertainment

BU

Mobile

Marketing

BU

ONEBIP

COUNTRIES

BUSINESS

UNIT

Mobile

Commerce

BU

- Strictly Confidential -

Development Opportunities:

France Business Support

PROJECT:

· Business analysis and reporting;

· Support to project management and development of business

strategies, supporting the interaction between teams in Rome HQ and

abroad;

· Strategic planning support;

· Performing in-depth market and competitor analysis;

· Research into new technologies and market opportunities.

Required skills:

· Master Degree in Communication Sciences, Economics or equal;

· English/French: fluent (experienced abroad/Erasmus program);

German knowledge is a plus;

· Excellent use of the Microsoft Office Package;

· Results/team oriented with great attention to details;

· Passion for the Mobile industry and its developing potential.

- Strictly Confidential -

Development Opportunities:

M-Entertainment Content

PROJECT:

· Selection and Management of contents for web and mobile channels;

· Web and m-site update;

· Performance analysis and reporting ;

· Interaction and Coordination with teams abroad.

Required skills:

· Master Degree in Communication Sciences, Economics or equal;

· English and German: fluent (experienced abroad/Erasmus program);

· Excellent use of the Microsoft Office Package;

· Passion for the Mobile industry and its developing potential.

- Strictly Confidential -

Development Opportunities:

Communication

PROJECT:

· Support to internet and intranet sites management;

· Development of blog and social network communications strategies;

· Strategic planning support.

Required skills:

· Master Degree in Communication Sciences, Economics or equal;

· English fluent (experienced abroad/Erasmus program); German

knowledge is a plus;

· Excellent use of the Microsoft Office Package;

· Results/team oriented with great attention to details;

· Passion for the Mobile industry and its developing potential.

- Strictly Confidential -

Development Opportunities:

PROJECT FLOW

• 6th month project with line manager

• Facilitation: 600€ reimbursement + 5,29€

ticket per day

• Probation Interim Review tb HIRED

People Development

Yearly Performance Appraisal

• Personal and professional growth opportunity

• Every year for everybody

• Clear goals, clear measures

MBO

• Every year for everybody

• Company Goals awareness leads to easier endorsement

Personal Growth Plans

• All high performing individuals have the opportunity of a fast and strong

growth within the company

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