Agenda
About us
Market & Vision
Company Profile
Business Lines
People
2
Neomobile Snapshot
Global Mobile Media Group
offering and distributing
integrated services and solutions
in the mobile industry
One of the most renowned
mobile entertainment D2C
companies, leader in several
advanced and emerging
countries: first player in Italy
and Brazil and among the top
players in Spain, France, Mexico,
Turkey and India
Innovative partner for social
network / dating sites, browser
/ social games and digital
media with a carrier-enabled
payment and delivery solutions
Pioneering in the last frontiers of
Mobile Market: M-Marketing and
M-Gambling
Three important acquisitions:
Arena Mobile in 2009, Zero9 in
2010, Onebip in 2011
PeopleManagement team with outstanding
track record and 200 skilled professionals
4/8 BRICeFast growing leader in 4 upon 8 of
GS “BRIC extended” markets: Brazil, India, Mexico, Turkey
+30k new subs/dayProven digital acquisition engine
M commerce +500% 2010 vs 2009
Stellar growth m-commerce BU
Global Office Locations €120 mln in 2010
+90% vs 2009Gross Revenue Generated
Recent Achievements
Winner “Best D2C
Company” in 2010Awarded as “Excellent
Partner” in 2009
50% of revenue outside of Italy
A truly global company
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About us
Market & Vision
Company Profile
Business Lines
People
4
MOBILE
TELCO
MEDIA
&
CONTENT
CONSUMER
GOODS
MOBILE
ENTERTAINMENT
Mobile Entertainment is a pretty much
young industry, created by Mobile Operators
and innovative players since late „90s in
Western Europe and Japan.
This industry can be seen as the point of
CONVERGENCE of 3 main industries:
• Mobile Telco, providing technology and
enabling factors (mobile devices,
networks, billing)
• Media and Content: digital content are
the heart of most successful services
• Consumer Goods: marketing logics and
consumers behaviors
What is Mobile Entertainment
Neomobile, originally focused on Mobile Entertainment, is now addressing 3 new markets
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Our target markets today
Market Growth
CAGR 2009-13
Profitability (EBITDA)
For Leading Players
Mobile
Marketing9,4 Bln €
+30%
+15%
10% 20%
Mobile
Entertainment
Advanced
Markets30 Bln €
Mobile
Entertainment
Emerging
Markets25 Bln €
Online &
Mobile
Gambling24 Bln €
Mobile Commerce*
234 Bln €
Sources: MEF, Informa, Gartner, Juniper Research, H2GC
Size of Global Market
forecasted in 2013
* Excluding NFC and other forms of mobile proximity
Mobile Entertainment
MNO relationships
Marketing competences
Offer Portfolio
Mobile Commerce
MNO relationships
Sales Strategy vs Web
Merchants, declared and
potential
Mobile Marketing
Service portfolio
M-adv know how
Brands portfolio
Mobile Gambling
Games portfolio
Marketing and M-adv know
how
Technology
Key Success Factors
6
Our Vision and Mission
VISION
Everything is going Mobile
Mobile Multimedia
revolution has just begun
MISSION
The global company pioneering
consumer markets powered by mobile
Mobile
Entertainment
Mobile
Gambling
Mobile
Commerce
Mobile
Marketing
7
Our values
Passion
we love what we do. We want to add value and we
expect individuals in Neomobile to have passion for
competition, achievement, innovation and simplicity.
Respect
we expect everyone in Neomobile to respect each
other, as well as customers and competitors. Respect
for competitors is the key to avoid undervaluation.
Continuous Learning and Improvement
we keep learning from other people, team members,
managers, colleagues, day-by-day work, customers,
competitors and from other businesses to improve our
abilities, skills, processes, quality and speed.
Continuous improvement is the key to Neomobile‟s
success.
Personal accountability
we expect individuals in Neomobile to take
responsibility for everything they do, for their own
decisions, actions and results.
Individual Performance
we expect individual performance above the standards
of our industry. Each employee can and must take the
challenge and make the difference. Individuals
determine the character and strength of Neomobile.
Team Spirit
teamwork is essential to Neomobile's success.
Individuals are encouraged to interact with all levels of
management, sharing ideas and suggestions to
improve Neomobile's effectiveness. It takes all of us to
win.
Good Management
the attitudes and behaviour of managers towards their
people are of primary importance. Employees should
be able to trust the motives and integrity of their
supervisors. It is the responsibility of management to
create a productive environment where Neomobile's
Values flourish.
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About us
Market & Vision
Company Profile
Business Lines
People
9
Our History
Neomobile is an
Italian start up
established by
young
entrepreneurs,
experts in
telecommunication
and mobile
Acquisition of
Spanish company
Arena Mobile
MPS Venture
invests
in Neomobile
Launch of D2C
services in France
Neomobile
acquires Zero9
Neomobile is
formally established
in February 2007
In this period the
Company launches
its services in 3
different markets:
Italy, Turkey, Spain
Neomobile enters
Brazil launching
D2C services
MPS venture
invests
in Neomobile
acquiring a minority
stake
2004-2007
Neomobile acquires 100% of the
Spanish company Arena Mobile,
a global leader in the B2O
segment
Neomobile is now a global player
with a strong international
presence
BlueGem invests in Neomobile
becoming a key shareholder
together with MPS Venture,
which increases its investment
Neomobile Marketing
Solutions is the new business
unit of the Neomobile Group for
mobile marketing services
Neomobile Gaming is
the new business unit of
the Neomobile Group for
mobile gambling
services
Neomobile enters two
new markets
Neomobile acquires
Zero9 and becomes
leader in the Brazilian
Market thanks to the
complementary services
of the two companies
2008 2009 2010
Neomobile
Marketing
Solutions
Neomobile
Gaming
Neomobile
enters Brazilian
mobile marketLaunch in Mexico
and India
10
BlueGem Capital
Partners invests in
Neomobile
Neomobile
acquires Onebip
the leading mobile
payment provider,
and becomes the
“One-stop-shop” for
web merchants in
the mobile world..
2010
Neomobile
acquires Onebip
Our Geographic Focus
Population above 1,3 bln (mobile
subs of about 650 mln)
Mobile penetration exceeds PC
Internet by a factor of 10:1
Recent 3G auction is a key factor
to encourage the introduction of
more advanced mobile content
Median age is about 25 years, in
line with the target customers of
M-Ent market content and
services
M-Ent market CAGR 10-13: +19%
LATAM Region Indian Market
Average mobile penetration of 88% (total
mobile subs more than 500 mln in 2009)
M-Ent market: CAGR 10-13 +15%
After the acquisition of Zero9, Neomobile
is the no.1 player in Brazil
In 2010, Neomobile is expected to be in
the top 5 in Mexico
Opportunity from 3G penetration in Brazil
and future launch in Argentina
Southern Europe
Leadership in Italy and Spain
Addressing a potential market with an
average mobile penetration of more
than 100%
Smartphone adoption with an
increasing trend (e.g. France)
M-Commerce and M-Gambling are in
the initial market expansion phase,
with high growth rate (respectively:
CAGR 10-13 +30% and CAGR 09-12
+17%)
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Our main achievements
One of Google‟s Partner in Italy for Mobile Internet campaigns
First company to launch international campaigns
First in experimenting new tools (e.g. display beta test)
Awarded as “Excellent Partner” in 2009
HUAWEI
Winner as “Best D2C Company” in 2010 and finalist in 2009
ME AWARD
PEOPLE’s AWARDS
Winner of “Change management e Benessere nel lavoro” ioè Award in 2010
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Market leader in Italy since May 2008
Market leader in Brazil since September 2010
Second player in Spain
M-ENTERTAINMENT
Emerging player in Europe with a stellar growth registered in 2010
M-COMMERCE
Fastest growing player in Mexico
Among the main promoters of regulatory innovation (e.g. CASP and Assocsp)
MOBILE SECTOR
Exclusive agreement with H3G for 2011: mobile portal (top 3G portal in Italian carriers for usage) and opt-in database
M-MARKETINGNational and local employees winners of the 2010 “Award of work” (by Manpower, the Italian Council of Ministers and the Ministry of Labour and Social Policy)
About us
Market & Vision
Company Profile
Business Lines
People
13
Our Business Lines
14
Mobile commerce solutions
and technical, business and
commercial services
Mobile Entertainment
Direct to consumer
(D2C)Business to Operators
(B2O)B2B2C
Design and delivery
of a wide range of
mobile entertainment
services directly to
consumers (D2C)
Key D2C Commercial Brands Operators Selected Partners Selected Advertisers & brands
Content, services and
technology solutions to
mobile operators
Support social network and
community, browser games
and digital media to deliver
and bill their content and
services through mobile
medium
Support for brands,
advertiser, publisher that
use the mobile channel as
a marketing and
communication tool
Mobile Marketing
Mobile AdNetwork
Subscription model
+
Pay per download
Set up fee
Revenue share
Subscription model
Pay per download
Pay per premium features
Consultancy fee
+
media space
Digital Advertising and
Special Projects
(Sweepstakes, Couponing
M-site, Apps, etc);
Premium mobile ad
network
Applications, Ringtones,
ringbacktones,
graphics, games,
music, applications,
chat and social
networking, etc
Master Content
Provider and
Multimedia Mobile
Stores
D2C Commercial brand
Mobile GamblingMobile Commerce Mobile Marketing
Direct to consumer
(D2C)
Design, delivery and
market of mobile games
distributed directly to
consumer
Subscription model
Pay per play
Poker cash and
tournament
Casino games
Bingo and Lotteries
PRODUCT/SERVICES
BUSINESS MODEL
Expected Launch in 2Q2011
Our key Assets
Distinctive and proven successful approach in
media communication
o Cross-channel strategy
o Huge and continuous data analysis
o In-house know how
Leading buyer of Mobile media space and Web
media space
Customers acquisition: ~30K new subs/day
Customer base: 15 mln of premium users in 2010
Key
Assets
Marketing & media
Proprietary M-platform, state of the art in:
o High throughput delivery
o Billing (SMS MT/MO, wap billing, UDR
Ipbilling)
o Unique Subscription Manager engine
o Device management and compatibility
o Reporting real time
Web2Mobile innovative features
o Web Merchant easy integration
Above 2mln mobile billing transactions/day
Technology
Proven outstanding ability in understanding
market trends and developing effective offer
Top management highly reactive in
understanding and capitalizing on new business
opportunities, both
o to develop/diversify current business
o to follow business evolution
Innovation
200 young and highly skilled professionals
Top management with outstanding track record
Significant international background (more than
15 countries)
High international mobility
Low turnover (9% globally)
People
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About us
Market & Vision
Company Profile
Business Lines
People
16
People in Neomobile
200 highly
skilled
professionals.
> 15
nationalities
Neomobile trusts on the individual performance and in the personal
accountability and is willing to set speedy career plans.
People growth is guided by the objectives assigned for the position (MBO).
This process wants to award high performance by offering interesting
opportunities of personal, professional, career and economic growth to
high potential and over-performer junior and senior employees.
The Company gives also different opportunities to have job rotations and
assignment abroad with the offices around the world.
Neomobile supports the people‟s personal and professional growth, also
through coaching and training programs.1,5
Average year for
promotion to a
higher level
Strong female
presence also in
the first line
management
Each employee contributes in a significant way to Neomobile success.
Average of 40
people hired
per year
9%Turnover
globally
(January 2010–
December 2010)
2010:
100% of trainees
became
permanent
Medium Age:
31 years
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- Strictly Confidential -
• People
• Values / Compliant behaviours
• Working Environment/Company social
climate
• Expertise
• Innovation
• Growth
• Sense of urgency
What is important in Neomobile?
Gianluca
D’AgostinoCEO
41 years
Neomobile’s Top Management
Claudio
RossiGeneral Manager
35 years
Co-founder and Chief Executive Officer
15 years of experience in the Mobile industry since
the pioneer age of prepaid (“TIM card”) and mobile
vas and through the 3G bids phase
Before Neomobile , actively involved in other
mobile start ups, most successful the French m-
community Freever (then acquired by Buongiorno)
Previously ,manager in big corporations such as
KPMG, TIM and Telecom Italia
Gianluca speaks 5 languages and he‟s a featured
speaker in key mobile industry events worldwide,
like MEM, MWC, MEF CEO summit
In 2009 and 2010 he has been awarded by ME
Magazine as one of the top 50 Managers in the
industry.
Gianluca has a Master Degree in Electronic
Engineering, Rome University
Co-Founder and General Manager
10-year career in digital entertainment, with
an impressive track record in sales generation
and marketing innovation
Previous to Neomobile, manager in Wind
(head of MMS and Wap services), Sisal,
CiaoWeb (Fiat Group)
Italian mother tongue, fluent in English and
conversant in Spanish and Portuguese
Claudio owns a Master Degree in Marketing
and a University Degree in Economics and
Financial Markets, Bocconi University
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- Strictly Confidential -
Development Opportunities
20
BoardGeneral Manager
C.Rossi
CEO
G. D‟Agostino
Tech &
Operations
Finance
France
Italy
SpainIndia
HR
Corp
Comm &
Strategy
Gaming
BU
Mexico
Brazil
Media &
Creativity
Mobile
Entertainment
BU
Mobile
Marketing
BU
ONEBIP
COUNTRIES
BUSINESS
UNIT
Mobile
Commerce
BU
- Strictly Confidential -
Development Opportunities:
France Business Support
PROJECT:
· Business analysis and reporting;
· Support to project management and development of business
strategies, supporting the interaction between teams in Rome HQ and
abroad;
· Strategic planning support;
· Performing in-depth market and competitor analysis;
· Research into new technologies and market opportunities.
Required skills:
· Master Degree in Communication Sciences, Economics or equal;
· English/French: fluent (experienced abroad/Erasmus program);
German knowledge is a plus;
· Excellent use of the Microsoft Office Package;
· Results/team oriented with great attention to details;
· Passion for the Mobile industry and its developing potential.
- Strictly Confidential -
Development Opportunities:
M-Entertainment Content
PROJECT:
· Selection and Management of contents for web and mobile channels;
· Web and m-site update;
· Performance analysis and reporting ;
· Interaction and Coordination with teams abroad.
Required skills:
· Master Degree in Communication Sciences, Economics or equal;
· English and German: fluent (experienced abroad/Erasmus program);
· Excellent use of the Microsoft Office Package;
· Passion for the Mobile industry and its developing potential.
- Strictly Confidential -
Development Opportunities:
Communication
PROJECT:
· Support to internet and intranet sites management;
· Development of blog and social network communications strategies;
· Strategic planning support.
Required skills:
· Master Degree in Communication Sciences, Economics or equal;
· English fluent (experienced abroad/Erasmus program); German
knowledge is a plus;
· Excellent use of the Microsoft Office Package;
· Results/team oriented with great attention to details;
· Passion for the Mobile industry and its developing potential.
- Strictly Confidential -
Development Opportunities:
PROJECT FLOW
• 6th month project with line manager
• Facilitation: 600€ reimbursement + 5,29€
ticket per day
• Probation Interim Review tb HIRED
People Development
Yearly Performance Appraisal
• Personal and professional growth opportunity
• Every year for everybody
• Clear goals, clear measures
MBO
• Every year for everybody
• Company Goals awareness leads to easier endorsement
Personal Growth Plans
• All high performing individuals have the opportunity of a fast and strong
growth within the company
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