Aftermarket - October 2012

I N D I A ’ S F I R S T M A G A Z I N E F O R T H E A U T O M O T I V E A F T E R M A R K E T

Vol. 2 No. 4 October 2012 52 Pages `50

Brought to you by

INTERVIEW Anirudh Bhuwalka, MD, AMW

Brought to you by

NewsMyTVS

Auto Monitor

Special Report T&T Motors

OCTOBER 2012 AFTERMARKET 5

Pillion Ride

EDITORIAL

DESPITE being one of the largest two wheelers markets in the world and estimated 60-70

million two wheelers running on the road, the country is yet to witness any major effort towards

an organised two wheeler servicing market. Compared to passenger cars, smaller proportion of

two wheeler owners opt for OEM authorised service stations. High cost and lack of reliability

inhibit customer confidence in the authorised network.

In these circumstances, the market is witnessing efforts at organisation with Bosch Express Service

for two wheelers putting a confident foot forward in order to organise the two wheeler servicing

business. It is not opting for an out and out franchise model as has been the case of some of

the multi brand car repair workshops but rather it is hoping to provide branding and expertise to

entrepreneurs, who are hoping to make a living by providing quality service at affordable cost and

within easy reach to the end customers. It is betting on express service to two wheeler segment.

More pertinently, the German auto component major is not averse to grooming existing mechanics

as its torch bearers. It may be a while before the market witnesses a tangible alternative between

the high cost authorised service stations and roadside mechanics. But the effort may bear results

much faster than one could have imagined albeit in a different form or model.

The current issue of Aftermarket also looks at Competition Commission of India’s probe on car

manufacturers accused of restricting spare parts supplies outside their authorised service network

thereby denying choice to customers and creating market distortion. The issue has gained major

notoriety in recent months with the gradual growth of multi brand car service industry and will

continue to be a cause of concern in the aftersales business.

Happy reading and do send us your feedback.

Comments can be sent to [email protected]


NEWS

IN CONVERSATION

AUTOPOINT SPECIAL REPORT

COVER STORY

CONTENTS

10 MyTVS, ABC Bearings join hand for multi brand services

12 Anand Group to foray into electronics component

13 DSK looking to make Hyosung attractive for dealers

16 R&D key to component makers growth: ACMA

20 Aftermarket caught up with the Head – Telematics and Fleet Management Services, CVBU, Tata Motors, Sanjay Gupta to understand the CV makers plans for the FleetMan

32 Rise in diesel prices: Impact on reeling profitability of transport operators

34 T&T Motors third in Asia to have Merc brand centre

22

20

32 34

22 Express service on Bosch’s menu Bosch is looking to fulfil a perceived gap in the two wheeler servicing market between authorised service stations and roadside mechanics. Will it offer a value preposition?

I N D I A ’ S F I R S T M A G A Z I N E F O R T H E A U T O M O T I V E A F T E R M A R K E T

Vol. 2 No. 4 October 2012 52 Pages `50

Brought to you by

INTERVIEW Anirudh Bhuwalka, MD, AMW

Brought to you by

NewsMyTVS

Auto Monitor

Special Report T&T Motors

Cover DesignVaruna Naik

NEWS 10 12

13 16


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10 AFTERMARKET OCTOBER 2012

NEWS

MyTVS recently entered in to a joint

venture with the promoters of ABC

Bearings, a leading supplier of bearings

for automotive sector, for expanding

its multi-brand car service business

in Gujarat. Through this tie-up, the

company will aim to set-up multi-brand

car service outlets in various cities of

Gujarat, over the next few years, to

provide integrated car service solutions

under one brand.

MyTVS has a significant brand

presence across India through its 24x7

emergency roadside assistance service

business with all India service capability

and has been aggressively expanding

its multi-brand car service workshop

network across the country. Through its

integrated car service solutions, it aims to

provide telematics based vehicle tracking

system and immobilizer, car diagnostics,

as well as insurance claims management

services. It currently has 32 own outlets

and aims to have 100 own outlets across

India by 2015.

With the formation of joint venture,

TVS will provide the service expertise

and train the workforce on quality

service, timely delivery, procurement of

quality service products, and customer

care activities. The promoters of ABC

Bearings will contribute towards

administration activities and work in

tandem with MyTVS in marketing

campaigns to woo the customers.

ABC Bearings has been active in the

automotive sector for over five decades.

It manufactures roller and slewing

bearings in technical collaboration

with NSK, Japan and caters to the

OEM and aftermarket requirements

in the automotive, industrial,

construction, and wind energy sectors.

It has three manufacturing plants and

a network of offices and distributors

throughout the country.

“Gujarat is a very important market

for MyTVS and is key to our expansion

plans. We have doubled our number of

outlets in the last one year and we would

continue to be aggressive in expanding

our network by 12 to 15 outlets in various

cities of Gujarat by 2015. We are looking

to have a major presence in the post-

warranty car servicing business in Gujarat

region,” said R Srivatchan, President,

TVS Automobile Solutions Ltd.

Director, ABC Bearings, Sahir Patel

said that there is a huge potential for the

multi-brand car service sector in Gujarat.

The first facility of the JV is likely to be

established at Subhanpura in Vadodara,

he added.

TVS Automobile Solutions Ltd

(TASL), a subsidiary of TV Sundram

Iyengar & Sons (TVS & Sons) Ltd,

has been in the business of multi-brand

car servicing and 24X7 emergency road

side assistance for the around a decade.

The company operates the business

through ‘MyTVS’ brand and has been

hived off as a separate company in

February 2011 with equity infusion

from Kitara Capital. The company has

32 own outlets and about 40 franchise

outlets in Tamilnadu, Kerala, Karnataka

and Andhra Pradesh. �

MyTVS, ABC Bearings promoters join hand

for multi brand service network in Gujarat

Our Bureau

R Srivatchan, President, TVS Automobile Solutions and Sahir Patel, Director, ABC Bearings


NEWS

NEW DELHI based Anand Group

is looking to foray into electronic

component and enhance presence in

the two-wheeler segment. It is scouting

for a foreign joint venture partner

to kick start the manufacturing of

electronic components. It is also looking

at expanding its presence in the two-

wheeler segment. The group currently

offers struts and shock absorbers under

its flagship company Gabriel.

“We see that two-wheeler gives volume

and it is not affected in times like now so

we will try to give thrust to this business,”

said President, (Business Development)

Anand Automotive Systems, Sandeep

Baloja. Without giving details on

possible products diversification for the

two-wheeler segment, he added that

the company will look at introducing

products that make a good fit and add

value for OEMs. and the aftermarket.

The next step forward for the

company as Baloja said, “We are trying

to consolidate whatever investment we

have made within our existing JVs where

we have different product lines. We are

looking at adding new product with the

existing JVs like at Behr where we started

with HVAC and then added engine

tooling and radiators.” The company

has recently started supplying to newer

customers like Ashok Leyland and

Eicher. It has also signed new customers

for steering wheels and airbags.

The company claims to have grown

close to about 16 percent despite the fact

that the market has grown between seven

to eight percent. The Group’s automotive

business closed at around `4,700 crore in

FY12 and expects to touch around `5,500

crore revenue this fiscal ending March,

2012.

The group expects total revenue from

export business to double from the

current `550 crore to over `1,000 by

decade-end. Europe and the United

States are the main exports market for the

company. The company signed its last JV

with Valeo recently for trading products

which will also help in increasing

contribution from exports. Under this JV

the company will be able to export some

of the products which it manufactures

in the aftermarket under Valeo. The

products which Valeo doesn’t have and

Anand can export under the Valeo would

be gasket and shock absorbers. Currently

around seven percent of the revenues

come from aftermarket which is around

`350 crore. �

Anand Group to foray intoelectronics components

Nabeel A Khan

Sandeep Baloja, President, (Business Development) Anand Automotive Systems

NEWS


DSK Motowheels is looking to flex its

distribution muscle to help Hyosung

find its feet in the intensely competitive

two wheeler segment in the country.

It acquired the Hyosung motorcycle

business from Pune based Garware

Motors Ltd in June 2012 and will

assemble and sell Hyosung bikes in

India. The acquisition also included then

existing network of 18 dealerships.

“We will invest `550 crore to set up a

unit in Pune which will be operational by

the end of 2014. In the first phase, we

will be investing ̀ 300 crore and rest in the

second phase. The majority of investment

will be done by DSK,” said Director, DSK

Motowheels, Shirish Kulkarni.

While unveiling 250cc sports bike-

GT250R in Delhi, Kulkarni also

announced the opening of second

dealership in Delhi NCR. This took

Hyosung dealer network count to 19

in India. DSK will be coming up with

11 more dealerships by March 2013

taking its total dealership count to 30.

While dealerships remain the essence

to reach the customers, the two-wheeler

manufacturer is eyeing to expand its

dealership network to 100 by 2015.

According to sources, the company

is currently giving a commission of

around six percent to the dealers to

compensate for the relatively low sales

volumes. However, it will soon increase

the localisation of GT 250R which will

cut the price by at least ` one lakh by

next year.

DSK Hyosung is looking at entering

into the mass segment vehicles as it will

start producing 150cc and 125 cc bikes

by 2015, however they will come up with

the concept in coming six months. The

Hyosung Korea will provide technical

help in term of design and development

of the two bikes. Currently its product

portfolio consists of four bikes which

includes GT 650R, GT 650N, ST7 and

recently launched GT250R and hopes to

have eight products by the end 2015. This

financial year it hopes to sell 2000 bikes.

DSK Motowheels will be investing

`550 crore to set up a plant in Pune

to manufacture Hyosung bikes. The

100 acre plant will have the capacity to

produce one lakh units annually.

“We’ll be looking forward to launch

a 125cc commuter bike by 2015-16

that will be developed independently

by Indian R&D team. Our commuter

bikes should give us 80 percent share of

the sales”. Shirish Kulkarni added. He

also confirmed that GV650 and a 250cc

cruiser will be the next two motorcycles

from the Korean manufacturer that will be

launched soon in the Indian market.

Selling lakh units per annum will remain

a daunting task to achieve so DSK may

also plan to exports the bikes from India to

the neighbouring countries.

Kulkarni also maintained that the

commuter bikes will be built keeping

Indian customers in mind and will solely

be a product of the Indian R&D team.

GT 250Ris priced at `2.75 lakh and

available in three colour variants - white

& red, silver & red, and red & black.

Powered by a V twin-cylinder, oil-cooled

4-stroke engine, GT250R produces 27.6

Bhp of maximum power at 10000 rpm,

and 22.07Nm of maximum torque at

8000 rpm. �

Jagdev Kalsi

DSK Motowheelslooking to make Hyosung

attractive for dealers

Shirish Kulkarni, Director, DSK Motowheels


NEWS

PANIPAT-BASED Fiem Industries

signed a MoU with the Chinese company

Hubei Tri-Ring Auto Electrical

Appliance Company Ltd to get the

technical know-how for manufacturing

automotive switches. The two companies

will sign the final agreement in the

coming months and start importing

products from China and sell it to the

India OEMs. The company will also

evaluate aftermarket opportunities in

due course.

It may consider local manufacturing of

the products if volumes can be sustained

at sufficiently high level. Tri-Ring is one

of the leading suppliers in China and

its customers in China include Suzuki

Motor Corp. It also supplies to Tata

Motors in India.

Fiem has also developed LED head

lamp for two-wheeler and fog light for

four wheelers. “We are probably the first

component maker in India to produce

LED head lamp for two-wheeler and

fog light for four-wheelers. Samples

have already been developed and the

company is scouting for the customers,”

Head (Commercial & International

Operations), Fiem Industries, S

Narayanan told Aftermarket recently.

Pointing towards the current slide in

the automotive industry, the company

has signed a technical collaboration

with BrightLite Systems Pte Ltd of

Singapore. Under this arrangement, the

company will produce LED lighting to

home and street light. “We see there is

growth coming up in the infrastructure

and real estate and it would be an

apt diversification for us so we could

utilise the existing set up for the same,”

Narayanan added

BrightLite Systems Pte Ltd, Singapore

is engaged in research of advanced

solutions in LED Lighting with the

support of Singapore Government

and hold world-wide patent in

advanced LED technology. Under this

arrangement, company will manufacture

first time in India, hand removable LED

Modules of various wattages to be used

for indoor and outdoor applications.

BrightLite will provide full technical

support, including testing and product

validation for LED home lighting, LED

solar street lighting and all other indoor

and outdoor LED applications.

The company is looking to draw

up strategy to realise its objective of

achieving a Compounded Annual

Growth Rate (CAGR) of around 25

percent for the next five years. It has

entered into two major diversifications

for which it has signed technical

collaborations and MoU.

A source also revealed to Auto

Monitor that the manufacturer has

recently bagged an order from Harley

Davidson to supply headlight and tail

light for the vehicles. It is also looking

to supply interior lights for some of the

models in Toyota’s stable and is in talk

with Maruti for supply of some lighting

products. It is also looking to deepen its

relationship with Mahindra Reva cars by

commencing supplying lights in addition

to chassis systems.

The company touched a turnover of

`581 crore in FY11-12 expects to grow

at 25 percent for the next three years. Its

profit after tax (PAT) was `22 crore which

is 4.2 percent of the total revenue. �

Fiem ties up with Chinese switch

maker in diversification bidNabeel A Khan

Tri-Ring is one of the leading manufacturers & suppliers of automotive switches in China and its customers in China include Suzuki Motor

Corp. It also supplies to Tata Motors in India

S Narayanan, Head (Commercial & International Operations), Fiem Industries


NEWS

BEFORE finalising on a car purchase,

28 percent Indian car shoppers are

looking at multiple options according to

the latest JD Power Asia Pacific report,

Escaped Shopper Study (ESS) 2012.

This figure has gone up from 23 percent

in 2011. JD Power says this is due to

increase in new models in the market.

The study, which examines the reasons

why new-vehicle shoppers consider but

ultimately reject certain models in favor

of another, finds that 28 percent of new-

vehicle buyers considered one or more

vehicles before selecting the vehicle

they ultimately purchased, up from 23

percent in 2011. The increase in cross-

shopping rates is primarily driven by

repeat new-vehicle buyers—shoppers

who are either purchasing an additional

vehicle or replacing their household

vehicle—as more than one-third of

repeat buyers considered one or more

models during their shopping activity,

an increase of nearly nine percent from

2011. The cross-shopping rate among

first-time vehicle buyers remains largely

unchanged from 2011 at 20 percent,

according to a JD Power release.

This buying trend is higher in repeat new-

car buyers than first time buyers according

to the report. It’s due to the willingness

to go in for new launches than tried and

tested models. “Repeat buyers tend to shop

more than first-time buyers, but this has

further increased in 2012 with the launch

of several new models in the country,”

said Executive Director, JD Power Asia

Pacific, Singapore, Mohit Arora. He added,

“Repeat buyers typically have a greater

willingness to experiment with new models

that are launched in the market. With the

significant increase in new-model launches

in 2012, this set of shoppers clearly has a

wider range of choices.”

One-third of customers rejected

the vehicle they initially considered

purchasing because they wanted a

vehicle with better fuel economy. Price

continues to be among the major reasons

for rejecting a vehicle. However, shoppers

cite price less often in 2012 compared

with 2011 as buyers increasingly prefer

vehicles that provide a cost-of-operation

advantage.

It is interesting to note that running

costs are given more priority than the

price of a vehicle. “Vehicle operating

costs are superseding initial acquisition

costs in the buying decision process, as

shoppers increasingly choose between

similar priced vehicles,” said Arora.

In terms of consideration, Maruti

Suzuki continues to be the most considered

nameplate among vehicle buyers, despite

a decline in consideration rate year over

year. Conversely, the consideration rates

of such makes as Toyota and Mahindra

sharply increase from 2011. The 2012

India Escaped Shopper Study is based

on responses of 7,382 buyers and 2,721

rejecters of new cars and new utility

vehicles who purchased their vehicle

between September 2011 and April 2012.

The study was fielded from March to

July 2012. �

Cross-shopping percentage goes up in latest JD Power study

Multiple OptionsOur Bureau

One-third of customers rejected the vehicle

they initially considered purchasing because they

wanted a vehicle with better fuel economy. Price continues to be among the major reasons for rejecting

a vehicle


NEWS

IN order to support the automotive

industry growth, the suppliers also

need to step up expenditure to five-

ten percent of revenues on R&D by

leading global suppliers which remains

at just one percent for Indian suppliers,

analysis by AT Kearney suggested. The

same gap needs to be addressed for

the suppliers to keep abreast with the

automotive industry growth.

With the changing times, the

component manufacturers and SMEs

need to evolve and grow simultaneously

along with the industry, not just in

manufacturing but way beyond. The

need of the hour requires them to

evolve from being just manufacturers

to being innovators, as the past

President, ACMA, Arvind Kapur puts

it, “Component manufacturers have to

partner in design, development and

testing to grow. There’s a need to find

specific solutions and promote R&D

for the component industry to end up

winning.” In a way, he cleared what all

is required to capitalize the growth that

lies beyond production. Adoption of

product development and investment

in R&D has always benefitted those

who’ve adopted it.

An earlier study by KIS value has

also revealed about South Korea

Research & Development key to component makers growth: ACMA

Jagdev Kalsi

Increased collaboration between OEMs and their suppliers can

additionally benefit both parties, enabling

them to take advantage of affordable R&D and

help in evolution of India into an integrated

development and manufacturing hub


NEWS

deriving advantage and gaining 28

times automotive trade balance (in

USD million) by just increasing their

investment in R&D by 1.4 times and

ending up achieving 6.8 percent share

in global exports in 2011 from one

percent in the year 2000.

Global PlatformsOEMs themselves are taking up

development of global platforms and

global centres of excellence in India by

investing in R&D and local product

development capabilities. As they

visualise a strong potential in Indian

brains, it has subsequently resulted

in rise in the number of engineers

employed in R&D from less than a

thousand in 2002 to more than twenty

five thousand in 2012, as per an Ernst

& Young study.

Initially, there’s a need for the product

development ecosystem to evolve

that requires parallel support from

government, educational institutions

and OEMs. While government has

taken positive steps, there needs to be

long term vision, as Chairman, Godrej

Group, Adi Godrej puts it, “Around

12-14 percent growth can be expected

owing to the national manufacturing

policy in the next two decades.”

Industry Academia CollaborationAnother study by McKinsey presented

during the recent SIAM convention in

New Delhi also suggests government

to treat auto components as a strategic

sector and create infrastructure and

rationalize structure of indirect taxes

like excise, central and state sales

tax etc. The industry-educational

institute relationship can also benefit

the industry as the development of

institutes with applied research can

reduce the time required for engineers

to develop industrial knowledge, which

in the current scenario takes 3 years

of on-job training. While this would

reduce the mismatch existing between

OEM and supplier expectations as well

on the counts of R&D, it will also give

the engineers the right exposure needed

to step in the industry. However, there

exists a need to incentivise and mandate

research to a certain extent to promote

such practices and gain subsequent

advantages of the same.

Increased collaboration between

OEMs and their suppliers can

additionally benefit both parties,

enabling them to take advantage of

affordable R&D and help in evolution

of India into an integrated development

and manufacturing hub.

Suppliers need to determine their

organisation type and take a firm

decision on the R&D path in order

to reap future benefits of the same.

They need to decide whether to follow

the path of early followers and revert

positively on the OEM pull to take up

product development or be explorers

and establish themselves first and then

invest or become visionaries and lead

by example.

Product Development CycleWhile early followers can support

OEMs in faster product development

cycles, they should perform

collaborative learning with OEMs

and invest later on in independent

R&D and allow OEMs to remain the

ecosystem enablers.

Explorers on the other hand can

take a step further and set up design

cell and basic testing facilities. While

this can make them capable for process

engineering, it’ll also require industry-

institution tie-ups with institutions

being the ecosystem enablers. An

increased investment after initial

success will further allow for better

outputs as suggested by EY Analysis.

For the visionary technocrats, while

initial investment will remain higher,

it’ll end up in application of affordable

Indian technology in global sphere.

The investment in testing facilities will

allow understanding design, prototyping

testing and validation, it will lead to an

end to end product designing and risk

sharing with OEMs. �

A study by KIS value revealed

that South Korean manufacturers

derived advantages and gains of 28 times

automotive trade balance (in $million)

by just increasing their investment in R&D by

1.4 times and ending up achieving 6.8 percent

share in global exports in 2011 from one

percent in the year 2000

Arvind Kapur, President, ACMA


NEWS

HONDA Motorcycles & Scooters India

Pvt Ltd (HMSIL) & SNS Foundation,

(SNSF), the CSR wing of Anand Group

jointly inaugurated the first two wheeler

mechanic training centre at the SNSF

centre recently.

This training centre, in its first year

of operation, aims to train 120 youth

annually in six batches as auto mechanics

and thereafter place them in HMSIL’s

sales and service centres managed by

distributors. These training centres are

designed to offer a variety of courses to

match local job market, varying levels of

school education, parental expectations,

and aspirations of candidates.

Advisor Customer Service, Honda

Motorcycles & Scooters India, Kazuhiro

Yamamoto said “For Honda, service

is at the forefront & this initiative in

collaboration with SNS Foundation

is another step in this direction. We

wish all the very best to all trainees &

look forward to their association with

Honda.”

HMSIL is the technical / knowledge

partner in this initiative SNS

Foundation's centre’s will evolve as

multi-stakeholder partnerships, with

each agency harnessed to collectively

synergise their key strengths for the

larger goal of preparing youth for job

readiness.

CEO Anand Automotive, Deepak

Chopra, said “Partnering is our core

value & The SNSF - Honda venture

replicates Anand's spirit of partnership,

we are glad to have this association

with Honda since it is also one of our

esteemed customers. We are proud to

have three decades of social contribution

by our CSR wing - SNS Foundation, it

has done exceptionally well in the field

of creating livelihood opportunities.”

In designing the courses, all efforts are

focused on enhancing employability of

young people above 18 yrs, both men

and women. �

SNSF, Honda kick off mechanic training centre

Our bureau

IN CONVERSATION


‘We would like to be present in vehicle diagnostics’

Tata Motor’s new telematics service-FleetMan- was recently unveiled to showcase the company’s efforts in the area of vehicle connectivity and electronics. It took the company around twelve months to develop. The hardware was supplied by Magneti Marelli and was then further developed for Indian conditions by Tata’s Engineering and Research Centre (ERC). FleetMan has a tie-up with Google maps while Idea is its telecom partner. It is planning to add more telecom partners in the future depending on the service quality. At present, only one service plan is available - `4,000 per annum per truck. More plans will be added depending on how well this service is received. As part of the service, one can track every vehicle in real time and mark zones on the map such as warehouses or stopovers for meals where your vehicle will enter. An alert is sent via SMS or email when the vehicle enters and exits the demarcated area. The service �� and Fleet Management Services, Commercial Vehicle Business Unit, Sanjay Gupta at the launch of the FleetMan.

IN CONVERSATION

IN CONVERSATION


Are you launching the FleetMan only

in new Tata CVs to begin with?

Yes and that too only in new tractors

and new Primas as an OE fitment to

start with. After another two to three

months, we are going to launch an

aftermarket solution and post that we

are also going to extend it to our range

of rigid trucks.

Will the FleetMan be available only

for Tata vehicles or are you going

to have this service for other CV

manufacturers too?

At present it will be only for Tata

vehicles since a majority of CVs in the

market are Tatas so we have a large

market awaiting us. Once we are able to

cater to Tata trucks, we will take a call

on expanding our reach.

What are the challenges you face in

terms of tampering?

Tampering with the hardware has

always been a challenge because fleet

telematics in India hasn't reached a

stage where it is supported by drivers, so

transporters still use it as a tool to police

their drivers.

Does the FleetMan have two way

communications?

Since the device uses a sim card,

a two way communication is possible

but in India what we have found is that

drivers tend to misuse this sim card. So

purposely we have provided a system

with a voice disabled sim card. Once

the market matures to a time where

drivers accept the telematics system as a

tool to improve productivity rather than

just a policing tool for them, two-way

communication can be introduced.

Can you elaborate on the hardware and

Tata's involvement in the FleetMan's

development?

The telematics unit has been supplied

by Magneti Marelli. The complete

software around that hardware including

the IT infrastructure is our own.

What are other outcomes of this

service? What lies in store for Tata

FleetMan?

One area we would like to be present

in is vehicle diagnostics. If there is need

of spare parts, we will be able to find out

where in the vicinity of the truck are those

parts available and then we can instruct

the driver to drive to that location. We

will also be getting into refrigerated

truck temperature monitoring. It is a big

telematics operation because now FDI

in multi-brand retail has been cleared so

'cold chain' will come up in a big way. Cold

chain is after buying things from farmers,

they will be transferred in refrigerated

containers like in western countries. In

refrigerated containers, the temperature

needs to be maintained otherwise the

perishables inside get spoilt. Telematics

can monitor the temperature remotely. �

We will also be getting into refrigerated

truck temperature monitoring. It is a big telematics operation because now FDI in

multi-brand retail has been cleared so cold

chains will come up in a big way in the coming

Anand Mohan


COVER STORY

22

Bosch appears to be at the forefront of the efforts at better organisation of the two wheeler servicing business. It is looking to offer a viable alternative between two extremes: OEM authorised service

workshops and roadside mechanics. Can it succeed?

COVER STORY


COVER STORY

BOSCH is looking to fill the gap in

the automobile servicing industry by

stepping in to servicing of two-wheelers

with multi-brand service centres-Bosch

Express Bike Service (EBS) in a bid to

offer low cost innovation for this high

volume segment. It has lined up an array

of new low cost-innovative products in

the retrofit market.

“There’s a need for such service

centres in the market. Two wheeler

owners are reluctant to go to OEMs

or roadside garages. And that’s the

need we’re looking to fulfil,” said Vice

President –Automotive Aftermarket,

Bosch India, Muralidharan S.

The first EBS was set up in the

outskirts of NCR –Faridabad in July this

year since then ten more outlets have

come up in and around Coimbatore. As

the two-wheeler population has been on

the rise, the service segment has been

witnessing unperturbed growth over the

last few years. It grew with a CAGR

of around eight percent between 2007

and 2011.

Currently, an estimated 70 million

bikes run on the road making this

two wheeler parc the second largest

in the world. While two-wheeler

remains preferred mobility solution

commanding 76 percent market share

in the automobile sector, the overall

penetration level of 67 bikes per 1000

23

Nabeel A Khan

By this December, the company will have 40

more EBS in Maharashtra and subsequently it will

enter Kerala, Andhra Pradesh and reach around

200 outlets across India in the first phase by

next calendar year. The company has identified

various regions based on population and business

potential


COVER STORY

people remains low compared to other

major two wheeler markets in South

Asia. This undoubtedly gives enough

opportunity for companies like Bosch

to explore the option. The automotive

giant sees growing rural purchasing

power as one of the key drivers which

in turn will create huge prospect for the

two-wheeler aftermarket.

Viable Alternative“On one hand we have very high

number of two wheelers in the

market. They get serviced either in the

showrooms or by roadside mechanics.

I won’t even call them (roadside

mechanics) garages. But there’s a need

in between these two extremes. Post

warranty, they can continue to go to

the OEM workshops, as not many

people like to go to roadside garages

but we are looking to offer a viable

alternative,” Muralidharan explains.

By this December, the company will

have 40 more EBS in Maharashtra

and subsequently it will enter Kerala,

Andhra Pradesh and reach around 200

outlets across India in the first phase by

next calendar year.

Bosch has made Bangalore as the

centre of activity; however, it is eying

a pan-India presence for the two-

wheeler service module. The company

has identified various regions based

on population and business potential.

It will train even the roadside garage

owner/mechanics and if they could

manage the required space, facility

and investment then they can get

the EBS through franchisee or other

arrangement. It has also opened

training centres at various locations.

“Approximately in every state, we have

one training centre. We aren’t rejecting

any region but from September to

December, we are doing in one part

of the country i.e West and South,”

he added.

Attractive Business PrepositionThe company claims that it does not

have much problem in obtaining parts

like other multi-brand service providers.

It can easily get a good range of parts via

Bosch brand. This was one of the main

reasons which motivated the company

to venture into this new area. On being

quizzed about the competitors, he said

“we are not competing with anyone in

this segment. We’re a category creator.

We have created the category for multi-

brand two wheeler services.”

Elaborating on the economics of the

business, he pointed out that on an

average each two-wheeler owner spends

upwards of Rs 2,500 per year and only

10 percent (total around 70 million

units) of the total two wheeler owners

opt for OEM authorised service centres

while 90 percent go to roadside garages.

As of now on an average about ten

bikes are serviced at each service centre

in a day and the company does not

expect much rise in the number of bikes

serviced at its centres. It does not follow

a franchise model but instead provides

branding to EBS, in terms of layout,

uniform of the people etc. Owner of

the garage will invest in the place and

he’ll make money based on the footfalls.

The company also provides the training,

technology and spares. Moreover,

the garage owner does not have any

compulsion to sell only Bosch products.

“We won’t restrict the owner

from selling parts from other parts

manufacturers. We’ll give the customer

an option and it will eventually be the

end customers’ choice to opt for spare

parts. But we obviously expect him to

sell Bosch products but it’s not in the

contract. We have created the category

where customer has the choice,”

Muralidharan elaborated on the spare

parts sourcing policy.

Authorised Service NetworkThe investment in the new

manufacturing capacities for domestic

and exports needs by the OEMs –like

Honda Motorcycles, Suzuki, Hero

MotoCorp is a good omen for brighter

future. While the penetration in the

smaller cities and town augurs well.

The company claims that there

has been no impact of any economic

slowdown because of its range of

products and strong network. It is still

able to maintain reasonable growth. It

claims to be maintaining a double digit

growth compared to the previous year

and is confident of maintaining the

growth rate in the coming years.

COVER STORY

On an average, each two-wheeler owner spends

upwards of Rs 2,500 per year on maintenance

and only 10 percent of the total (around 70

million on road units) two wheeler owners opt for OEM authorised service centres while remaining go to roadside garages


COVER STORY

The distribution of parts for different

categories of vehicles is carried out

by the wholesalers, and the company

has grown its parts network to around

35,000 retailers and workshops. “We

don’t just distribute, we need workshops

consumption. Any kind of marketing

or promotion is also done by us,” he

maintained.

The company has strong presence in

the multi-brand car service segment

under ‘Bosch Car Service’ brand and

currently, it has more than 500 centres

across the country. The growing demand

of diesel car opens up a new window of

opportunity for this automotive service

provider.

“If you talk about diesel parts since

many of the cars are diesels, diesel

technology is one of our backbones.

There are certain kinds of customer

problems that can be solved by our own

parts. So, this is one of the reasons that

motivated us to go in this direction.

Since a lot of products are made in

India, it is also cost competitive,” a

company official pointed out.

New ProductsIn terms of introduction of new

products, the company is focusing

on new variants of the vehicles and

focusing on expanding it product range.

“We aren’t getting many new product

in the aftermarket, its range expansion

since there are so many new vehicles

coming up.”

In the next phase, the company is

planning to introduce a number of

new products in the aftermarket which

includes wiper blades and non-asbestos

brake pads. It will also have a non-stop

range expansion for ignition charging

points, high pressure pipes and filters.

A DC converter- mobiliser, has been

developed in India for the local markets

needs. The product will be suitable

for the low cost small car that don’t

have intelligent system and electronic

systems. While cranking or ignition,

the radio or music system goes off for a

few second but this mobiliser will help

prevent the disruption and everything

will remain even when cranking the

vehicle.

“We have developed this DC

converter only for the small segment of

car and we see a huge potential in the

aftermarket, especially for the music

system. This is quite affordable and will

be available in the price range of Rs

500 to Rs 800. This is locally developed

technology and only required in India.

Bosch is already promoting this product

in the aftermarket and hopes to sell over

50,000 units a year,” said Dr Markus

Hildenbrand, a senior official at Bosch

Automotive Electronics India told

Aftermarket. Such low-cost innovation

is very lucrative for the company. It has

already done patenting for the product.

Raiding SpuriousAt Bosch, the fight against spurious

product is a continuous process. It is

worried about spurious parts made in

India and takes this issue seriously to

counter it at multiple levels. At first

level, it has a small cell in aftermarket

division to conduct raids. It not only

conducts raids on shops/establishments

but also on the units that manufacture

these spurious items. It goes closer to the

source. And second level is education

and awareness as the company feels

that most people use spurious parts not

because they want spurious parts but

because they don’t know it’s spurious.

There is a need for continuous training

and education and the company’s local

training centre have been playing a

major role in this process.

“Due to spurious products, the

Government loses sales tax and they

are the biggest loser due to counterfeit.

ACMA and SIAM play an important

role. We’re very strong with constant

technology upgrade. At the end of the

day, we’re only going to reduce spurious

parts but cannot completely eradicate

the practise,” Muralidharan said.

The company is looking at emerging

markets like Bangladesh and Thailand

for exporting products in the

aftermarket in these countries. “We see

enough opportunities in India, South

America, Middle East and Africa and

are evaluating the opportunities in these

markets,” he concluded. �

“On one hand we have very high number of two wheelers in the market. They get serviced either in the showrooms or by roadside mechanics. But

there’s a need in between these two extremes.

Post warranty, they can continue to go to the

OEM workshops, as not many people like to go to garages,”- VP –Automotive Aftermarket, Bosch India,

Muralidharan S

IN CONVERSATION


‘With our service network, we can reach the customer every

50 km around the country’AMW will focus on making dealerships more robust and hope to reduce the turnaround time for major repair works to �� !"��#�� Aftermarket, MD, AMW, Anirudh Bhuwalka�� $"� ��$%��

IN CONVERSATION

How are you stepping up your aftersales

service?

We have 123 dealerships; we are by

far the only other company after the

major players with such a comprehensive

network. This is our biggest advantage

and Unique Selling Preposition. We have

taken 25 percent market share and nobody

buys the truck only by the product. They

need the truck on supported terms.

How do you want to take the dealerships

to the next level?

Clearly we are doing a lot in the

service support but there is fundamental

focus in making the dealership more

robust and providing adequate service

support which includes providing onsite

support, getting delivery time better and

getting our parts available across the

network. As a result we have created a

service network where we can reach the

customer every 50 km of the country.

Repair turnaround time is a big area of

concern for the CV owners, how are you

addressing it?

For example for any minor repair

work we can deliver the vehicle on the

same day. For major repair our target is

to do it in two days but currently it is

taking anything between three to five

days. It is question of which dealerships

are how proactive and how quickly they

are gearing up. In certain places in the

northern Gujarat we are doing very good

while in some other parts its taking time.

But all in all we have performed well. We

have mobile vans, 24x7 multilingual call

centres all over the places. We have our

over 400 own service engineers. We have

command room and control centre which

monitors every site that is coming up. We

might add 10 or 12 more dealership by

the end of this fiscal but fundamentally it

would be to make it more robust.

When are you going to bring the buses

and will you have a separate service

centre for that?

We have already showcased bus at

the auto expo in January, and our plan

was to introduce the luxury bus towards

the end of this year. We are on that

and will see the bus coming up towards

the end of this financial year. 12 axles

14 metre. We are positioning it within

the true AMW philosophy to follow

the global standards. We are going to

make it competitive. Will focus mostly

the luxury tour operator, though market

is small in size but its growing as the

urbanization and roads are building.

Hence we want to be early so that we will

grow along with the market. Coming to

aftersales, we think that existing service

cetres are equipped enough and don’t

need a separate facility for this.

The CV segment is experiencing a

cyclical downturn; due to this do you

have any change of plans?

We are following up with the

previously announced investment plans.

We have slated the outlook and by the

end of this fiscal a new range of trucks

will come up. We have already launched

11 products last year which was our

entry into the mass haulage. And we are

launching premium range of trucks also

towards the end of this year with new cab.

To start with, we are going to launch four

models in the premium range.

What are the new products launch plans?

The production capacity is already

there, this is coming up with preplanned

investment commitments. There are

no more new investment plans moving

forward but this investment will pair

itself by the end of this year. If by the

end of this year we can hold on to our last

year number and grow moderately, we

would expect to be a reasonable growth.

Look, premium segment is a new range

that we are introducing. There are two

perspectives – first, we have noticed that

Nabeel A Khan

IN CONVERSATION


there is a slight shift towards better and

better truck we want to be prepared

for that. This is going to be more a

strategic, that we are putting up these

trucks a bit ahead of its time. Second

is that while in tipper we have become

number two in the market but there

are some segments where we are not

able to service especially which requires

higher levels of horse power. So we are

servicing those segments also. This is a

dual strategy- one- prepare for the shift

in the market as in it comes because the

product development takes a long time.

Two- to service all kind of niche market

so far we have not been able to serve.

How different are these products going

to be and what kind of market size you

weigh?

These all new products will come with

electronic engines and they are going

come with higher horse power engine

in range of 230 to 280 horse power. The

scaling up in terms of horse power will

bring complete technology changes. So

it’s a completely new driveline and will

be more spacious and customer friendly

and more Indian customer oriented. In

the last five years we have experienced

we are utilising in the new truck.

Whatever learning we had we have

tried to implement in the new cabin. We

believe that the new range of products are

going to compliment and not replace the

existing range of products which we have.

See, today in the premium market- the

size would not be more than 2,000 units a

year. we have currently 25 percent market

share in the tipper market and most of

the customers that we have also wanting

to scale up to these trucks. What we are

saying is that we can also give these a

offering because the infrastructure is

same, customers and service support is

same and manufacturing facilities are

same so this the natural expansion of

what already do. We are making the

segment more robust for ourselves.


AUTO POINT

ON the back drop of slowing economic

growth and escalating inflationary

pressure since second half of the last

fiscal, the average consumer spending

has strained significantly during this

period. This drop in consumer spending

has also affected the freight movement

(Especially primary freight movement),

consequently resulting into substantial

drop in the utilisation levels of transport

operators and also the

freight rates during this period. CARE

Research observed that the freight rates

have dropped from as high as around

Rs1.60/BTKM for a 16 tonne payload

capacity truck on Delhi – Mumbai

route in September 2011 to around

Rs1.40/BTKM in August 2012.

CARE Research believes, although

government’s decision to hike the

diesel price was inevitable in order

to address the issue of burgeoning

under-recoveries plaguing the OMCs,

it is expected to pose fresh challenges

to already depleting profitability of

transport operators.

Healthy freight demand has been

cushion for diesel price hikes in the

past…

During last three fiscals, the price

increase in the diesel has been around

13 times. However, the healthy

economic scenario ensured that strong

freight movement and subsequently the

utilisation levels and profitability of the

transport operators were also at healthy

levels. This allowed transport operators

to fully pass on the price rise to their

customers. However considering

current economic scenario, offsetting

the effect of 12 per cent hike in diesel

price which is highest in a decade seems

difficult.

With slowdown in the freight

movement, the hike in the diesel prices

will be challenging…

CARE Research believes with

economic slowdown still haunting,

the current hike in the diesel prices is

expected to pose challenging situation

for transport operators on two fronts.

The operators which were already

struggling to keep a check on their

dropping utilisation rates by pulling

down the freight rates, have to now

confront sharp rise in fuel cost. Studying

the operating dynamics between

Mumbai – Delhi route, it was observed

that recent hike of Rs 5 in diesel prices,

have exerted an additional burden of 10

An impact on reeling profitability of transport operators

Rise in diesel prices

CARE Research believes, although government’s

decision to hike the diesel price was

inevitable in order to address the issue of burgeoning under-

recoveries plaguing the OMCs, it is expected to pose fresh challenges to already depleting

profitability of transport operators

Revati Kasture & Vishal Srivastav


AUTO POINT

paisa/km on the operating cost of the

transport operators, squeezing up the

gross margins by almost 250-300 bps.

Onset of festive season might provide

some respite to the transport operators

Although it has been observed that

transport operators union have raised

the freight rates by almost 15 per cent

immediately after the diesel price rise,

CARE Research expects, a rise of such

magnitude would be momentary in

the light of subdued freight demand.

However, the onset of festive season

will bring some respite to the operators

as it will provide them opportunity

to increase the freight rates and thus

negate the impact of rise in cost.

CARE Research foresees an increase

in the average freight rates would be in a

range of 8-10 per cent in the near term.

Inspite of marginal improvement in

consumer sentiment owing to the onset

of festive season, the macro-economic

scenario still remains gloomy due to

low demand of consumer discretionary

goods and subdued growth in agriculture

owing to below normal rainfall in most

of the agricultural regions. Further, high

inflation and interest rates have also been

a deterring factor impacting demand

for capital goods leading to slump in

industrial activity.

CARE Research believes, the overall

impact of economic impediments has

lead to a plunge in freight demand.

Government’s recent decision to allow 51

per cent FDI in retail once implemented

will create enormous opportunities for

transport operators. However for short

term, CARE Research expects the

freight demand to remain muted. �

CARE Research foresees an increase

in the average freight rates would be in a range

of 8-10 per cent in the near term


SPECIAL REPORT

T&T Motors is looking to take its

relationship with Mercedes Benz to a

higher level with setting up of German

luxury car makers’ first brand centre

in the country in New Delhi with an

investment of `75 crore.

“Realising rapid growth in Delhi we

are coming up with a brand centre for

Mercedes Benz in South Delhi. The

brand centre will have all the cars from

Mercedes Benz and will be one of the

biggest brand centres for Mercedes Benz

in Asia,” Chairman, T&T Motors, Ravi

Talwar told Aftermarket.

The brand centre, spread over 65,000

sq ft, will be the third such outlet for

Mercedes Benz in Asia after China and

Singapore, according to the company.

After having dealership alliances

with multiple OEMs for decades,

Jagdev Kalsi

to have Merc brand centreT&T Motors third in Asia

T&T Motors’ Mercedes brand centre,

spread over 65,000 sq ft, will be the third such outlet for Mercedes Benz in Asia after China and

Singapore


SPECIAL REPORT

T&T Motor took an unusual decision

of shunning all the existing dealership

and committed itself to Mercedes Benz

in 1997. It has gained near monopoly in

Delhi and Rajasthan. The company owns

five showrooms, three workshops and

the bodyshop in the National Capital

Region.

The decision to terminate previous

alliances was not based on any financial

failure but the entrepreneur’s passion

for the brand and ability to foresee the

growth of luxury segment in the country.

T &T Motor had its dealership alliance

starting with the Hindustan Motor,

Maruti Suzuki and GM. Now it has only

Mercedes dealerships and workshops in

Delhi-NCR, Rajasthan, Haryana, Uttar

Pradesh and Uttranchal.

Ravi Talwar described the challenges

that arose while coming up with another

new dealership in West Delhi and said,

“To maintain the global standards,

Mercedes Benz very closely observes its

dealership activities. The challenge is, in a

given area, we have to meet very stringent

and top quality norms for the luxury cars.

Even the furniture in the dealership has

to match German standards.”

T&T Motors’ existing dealership in

Delhi spans 20,000 sq ft area and had

been developed with an investment of

Rs five crore. The multi-floor dealership

is in a prime location in West Delhi and

has space to display all the cars from the

Mercedes Benz portfolio. The dealership

is not only the biggest for T&T Motors

in India but also the largest for Mercedes

Benz in the country.

Changing times have seen Mercedes

Benz give a new and younger look to the

brand and this has had an impact on the

way the T&T Motors has been working

previously.

“Mercedes Benz is now young people’s

brand. The marketing perspective has

completely changed. Now most of my

clients are below 35 years of age,” said

Ravi Talwar noticing a different target

audience. He also highlighted the

requirements and expectations that the

younger and bold age group expects out of

them and said, “Nowadays, T&T Motors

spends a lot on marketing, promotions,

events, showrooms and manpower than

previously.”

Apart from sales and service, T&T

Motors also believes in keeping up its

dealership standards to the best in class. It

believes that the dealership should be of

the standard anywhere else in the world.

As its new dealership is the biggest for

Mercedes Benz in India, it has amenities

like a café for its customers to decide

on their buys calmly. The dealership has

all the range of Mercedes Benz cars on

display, provides valet parking services

and a range of accessories and collectibles

for the passionate buyers.

“There’s no communication gap these

days and if a customer has an issue, it

shouldn’t be that he’s unable to figure out

whom to call. Sometimes, even I get calls

from customers. The culture has changed,

even 24 hrs service is a short period these

days,” said Talwar.

Apart from the service and usual

facilitations like financing deals, T&T

Motors also works on getting customised

packages for its customers depending

on their specific requirements. Stressing

on the individual services they give to

customers, Talwar said, “We work as

an interface and see what the customer

is asking and deliver accordingly. We

make sure the insurances we give the

customer are right and customer’s

interest is taken care of. We don’t deal

with insurance companies who can’t

offer good deals.” �

“Mercedes Benz is now young people’s

brand. The marketing perspective has

completely changed. Now most of my clients are below 35 years of

age. We spend a lot on marketing, promotions,

events, showrooms and manpower than

previously in keeping with changing times,” - Chairman, T&T Motors,

Ravi Talwar

Peter Honegg, MD & CEO, Mercedes-Benz India and Ravi Talwar, Chairman, T&T Motors


GLOBAL

HOW best to compare the features and

benefits of new cars before deciding

which one is right for you? It can be a

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car buyers and fleet decision makers

need to balance such a wide range of

factors across a number of models to be

sure they’re choosing the car that best

suits their needs.

Using ‘Créative Technologie’ to

simplify the process, Citroën has

launched a new car comparison tool

that makes it easy for prospective

buyers to see how individual Citroën

models compare to the competition.

Citroën worked closely with

KeeResources, a leading provider

of automotive data in the UK, to

deliver the new car comparison

tool. A key objective was to ensure

the information available could be

tailored to the differing requirements

of private motorists, company car

drivers and fleet decision-makers.

In each instance, the Citroën new

car comparator provides easy-to-

view, side-by-side specifications and

itemises the advantages of each model

using clear graphical images to help

users with their selection process.

The new car comparison tool covers

all current Citroën models and their

respective market segments. Visitors to

the website can compare information

such as CO2, VED, mpg and power

figures of up to four other vehicles at a

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For the company car driver the

headline comparisons are designed to

be directly relevant, covering P11D

values, CO2 emissions, power, BIK

with both 20 percent and 40 percent

tax bracket liabilities and total savings.

Fleet managers can also access all-

important whole-life-cost data.

“This easy to use comparison tool

from Citroën works with independent

data and addresses the issue of how

best to compare new cars for business

or private use. It has been designed so

that visitors to our website can balance

all the factors that come into play when

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them to select the vehicle best suited

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They can compare prices, equipment,

technical data, fuel economy, safety

features and even the Euro NCAP

ratings of the Citroën car range with

any other comparable make and model

on the market,” said Citroën UK’s Fleet

Director, Martin Hamill. �

TOYOTAS are renowned for their

longevity, but when they finally reach

the end of the road there is a new system

for ensuring they are responsibly and

efficiently disposed of, with a fair price

paid to owners. Rewarding Recycling,

gives customers peace of mind and

ensures that end-of-life vehicle

recycling is carried out to the highest

environmental standards and in line with

legal requirements.

The first step for owners wanting

to dispose of their Toyota is to input

their vehicle registration number and

postcode, generating an instant valuation

for their car on the company’s website.

They can then select their preferred

Toyota centre for dropping off their

vehicle, and at the time of the hand-

over they will be given a PIN. Entering

this number on-line will automatically

generate payment of the agreed vehicle

value by BACS to the customer’s chosen

bank account, making the whole process

secure and cash-less.

After being received by the Toyota

centre, the vehicle will be collected

for final disposal by Autogreen, which

has been Toyota’s end-of-life vehicle

recycling partner since 2005. Autogreen’s

processes fully comply with UK and

European standards and ensure that

recyclable vehicle parts and materials

are recovered and any waste generated is

disposed of safely and responsibly.

Thomas Rosselle, Toyota Manager

CSR and Environmental Affairs, said:

“We’ve introduced Rewarding Recycling

not only to make the job of disposing

of their car simpler for customers, but

also to ensure the process is done in an

environmentally responsible way. This

supports our 360-degree environmental

leadership from initial vehicle design,

through production and customer

ownership through to end-of-life

recycling to the highest standards.”

Rewarding Recycling means customers

can organise vehicle disposal through

people they can trust at the participating

Toyota centres and can be sure of being

paid a fair price. �

Citroën launches new online car comparison tool

Toyota kicks off recycling initiative for ELVs


INSIGHT & OUTLOOK

METROPOLITAN areas are

becoming ever larger, the streets ever

more crowded, and in many places the

search is on for alternatives to using

private vehicles. Against this backdrop, a

growing number of car sharing projects

are being set up around the world,

which reduce the volume of traffic

while opening up new sales markets to

automotive manufacturers at the same

time. A digital car key which is integrated

into a conventional smartphone together

with a special utility program for the

cell phone could revolutionize the

spontaneous hiring of rental cars.

“Our innovative digital key is

considerably cheaper to use than

previous systems, operates more securely,

and is also more convenient for the

user. This is why we see this as a key

technology, which has the capability of

making vehicle fleets and car sharing

more efficient and attractive. An initial

fleet test currently being carried out in

Toulouse in France is demonstrating the

key’s efficient operation”, explains Head

of the Continental Business Unit Body

& Security, Andreas Wolf.

&��

The car sharing system from

Continental revolves around the digital

key, which exchanges its data with the

vehicle using near field communication

(NFC). Continental sends a forgery-

Smartphones are keyto car sharing of the future


INSIGHT & OUTLOOK

proof data record in an encrypted format

to the cell phone each time a vehicle

is about to be used. This is stored on

the SIM card and contains the access

authorization for the vehicle in question.

Using NFC technology, the cell phone

transfers the data (authentication, vehicle

and diagnostics data, and user profile)

over a distance of a few centimetres

from the phone to an NFC reader (on

the vehicle doors for example). Another

receiver inside the car verifies the digital

key when the engine is started.

“The main advantage of using a cell

phone as a car key is flexibility. We can

use a vehicle at a moment’s notice. The

key data is transferred to the cell phone

in a matter of seconds. The traditional

handover of keys is no longer required

and we can just get into a car we have

reserved online and drive off,” explains

Caroline Lapelerie, who often uses fleet

vehicles in her role working for the city

administration of Toulouse.

'��*��easy

A special app for smartphones makes

it possible to rent a vehicle from the

car sharing fleet. The user can use the

utility program to find, select, and

reserve vehicles in the city region. The

smartphone can even navigate the user to

the car’s location. It’s even possible to rent

a vehicle spontaneously: As soon as the

user holds his or her cell phone against

a free car, a digital key is generated

and sent to the smartphone once an

availability check has been carried out on

the server. The digital key unlocks the car

and, depending on how it is programmed,

the app retrieves further key data on the

condition of the vehicle, before switching

to a convenient navigation system.

Continental’s car sharing system has

already passed its initial performance

test. The Autopartage@Toulouse project,

which was realized together with

Partners, has been running in Toulouse

for almost two years, where the digital

key opens the doors to a whole fleet of

vehicles. In total 10 vehicles is part of

the project. These are being used daily

by employees of the city administration

from Toulouse.

+��/��/�� 1� ��

While most car sharing fleets

currently still rely on systems that

bundle all intelligence within the vehicle,

Continental uses smartphone intelligence

and only requires NFC technology within

the car. This approach has many benefits.

The main advantage is the considerable

reduction in costs; By using a digital key,

investment per vehicle can be reduced by

a factor of ten in the best case scenario.

However, Continental’s solution is not

only significantly cheaper than vehicle-

based systems – it is also much more

flexible. Most of the latest systems can

only be used with vehicles from certain

vehicle series or models from individual

manufacturers, whereas the digital key

from Continental can be used with all

makes and models. Small Japanese cars,

German sedans, French vans – with the

car sharing system from Continental,

a wide range of vehicles from many

different manufacturers can be used in a

single fleet.

The second big advantage of the digital

car key from Continental is its extremely

high level of security. It works within

the same data range and according to

principles identical to the payment

functions that are also stored on the cell

phone, and therefore meets banks’ strict

requirements. In addition, data is only

synchronized between the cell phone and

vehicle in encrypted format and not using

an external antenna via a service centre.

As such, the system is equipped with

very good protection from tampering.

The user is not inconvenienced by these

security procedures. On the contrary, this

makes the system easier to use than ever.

“In order to use the digital key, I don’t

first have to go through the laborious

process of entering a password or PIN

number. I simply place my smartphone

in the holder and can start the vehicle

immediately,” Lapelerie explains.

However, Continental’s system is not

only good value for money and secure,

it also functions better in everyday

life. Since all communication takes

place via the cell phone and not via the

vehicle, it does not matter at all where

the vehicle is parked. Conventional car

sharing vehicles rely on a constant GPS

and radio connection and are difficult

to locate, log in to, and log out from

in narrow spaces between high-rise

buildings, underground parking lots, and

parking garages. Whereas vehicles can

even be parked five stories underground

using Continental technology – as was

necessary for the Toulouse project. As

soon as the user emerges onto the street

again together with his or her cell phone,

the location of the vehicle is registered

and sent to the central office and the

current rental service ends.

�� 1�2��

And this is just the beginning, since

Continental’s system is freely scalable

and can be easily expanded to include

new functions at any time. For example,

it will also be possible in the future to

While most car sharing fleets currently still rely on systems that bundle all intelligence within

the vehicle, Continental uses smartphone

intelligence and only requires NFC technology

within the car


INSIGHT & OUTLOOK

save personal settings for the vehicle on

the digital car key. The system already

features automatic bluetooth-pairing

of the mobile phone. This could also

be used in the future to transfer music

data, favourite radio channels and seat

preferences so that the driver instantly

feels at home in the short-term rental

car. The digital key from Continental also

provides all the features necessary for

use in other modes of transport. When

appropriate software modules are added

to the system, the car key of the future may

even replace tickets for public transport

as part of the growing networking of

traffic. As such, the personal car key on

a cell phone will open the doors to buses

and trains for its user.

With sales of €30.5 billion in 2011,

Continental is among the leading

automotive suppliers worldwide. As a

supplier of brake systems, systems and

components for powertrains and chassis,

instrumentation, infotainment solutions,

vehicle electronics, tires and technical

elastomers, Continental contributes

to enhanced driving safety and global

climate protection. Continental is also

a partner in networked automobile

communication. Continental currently

has approximately 169,000 employees in

46 countries.

The Chassis & Safety Division develops

and produces electronic and hydraulic

brake and chassis control systems,

sensors, driver assistance systems, airbag

electronics and -sensorics, washer systems

and electronic air suspension systems.

Its core competence is the integration

of active and passive driving safety into

ContiGuard. The Powertrain Division

integrates innovative and efficient system

solutions for vehicle powertrains. The

range of products includes gasoline

and diesel injection systems, engine

management, transmission control,

including sensors and actuators, as well

as fuel-supply systems and components

and systems for hybrid and electric

drives. Information management is

at the heart of the Interior Division,

which provides a range of products

that includes instrument clusters and

multifunctional displays, control units,

electronic car-entry systems, tire-

monitoring systems, radios, multimedia

and navigation systems, climate control

systems, telematics solutions and cockpit

modules and systems. �

A special app for smartphones makes it

possible to rent a vehicle from the car sharing

fleet. The user can use the utility program to

find, select, and reserve vehicles in the city region. The smartphone can even navigate the user to the

car’s location


GLOBAL

THE Driver and Vehicle Licencing

Agency (DVLA) and the Finance &

Leasing Association (FLA) recently

launched a vehicle recovery scheme.

This ground breaking new agreement

enables finance companies to rescue

financed cars that have been impounded

by the DVLA because the driver has no

road tax (driving a car that is subject to

a finance agreement without Vehicle

Excise Duty (VED) is a breach of the

finance contract).

This new scheme builds on the

scheme the FLA already has in place

with the majority of police forces in

England, Scotland and Wales which

enables the recovery of cars impounded

by the police.

With more than 1.25 million new and

used cars bought on finance each year,

co-ordinated action by the DVLA and

finance companies will deliver significant

road safety benefits as well as helping

to keep the cost of finance affordable

for law-abiding motorists. "Our new

vehicle recovery scheme with the DVLA

will allow finance companies to be able

to collect cars that have been illegally

driven by their customers. This will help

make our roads safer for law-abiding

motorists and will also mean that finance

companies will be able to collect their

cars before they go to the crusher or are

sold at auction," said Head of Motor

Finance at the FLA, Paul Harrison.

The FLA predicts that approximately

1,000 illegal cars worth approximately

£5.5 million will be identified every year

because of this new scheme. �

ROAD China Assistance, the subsidiary

of Mapfre Assistance, has reached an

agreement with the local company

Fujian Benz Automotive whereby it will

begin offering roadside assistance to the

customers of this automotive firm.

This agreement is the result of

the efforts made by Road China

Assistance in its strategy of setting up

collaboration relationships with the

main car manufacturers in China to

provide roadside assistance services.

Furthermore, it will widen its offer

in the vehicle sector with the sale of

warranty extension and mechanical

warranty products.

Fujian Benz Automotive Co Ltd,

founded in June 2007, is a joint venture

between Fujian Motor Industry Group

Company and Hong Kong Daimler

Vans Ltd, which is a 50 per cent venture

between Daimler AG and Taiwan China

Motor Corporation. It is a modernized

plant which adopts the Mercedes-Benz

production and quality management

system, with a planned annual capacity

of 40,000 vehicles.

Road China Assistance has been

operating in China since 2004 and has

branches in Beijing, Shanghai and Hong

Kong. It is positioned as one of the leading

companies providing roadside assistance

and warranty extension in China.

Mapfre Assistance is the trade mark of

Mapfre Asistencia, a leading assistance

programme and travel insurance player.

It provides comprehensive solutions

to its customers in four main sectors:

insurance, automobile, finance and travel

and tourism. It directly operates in 44

countries with more than 1,550 corporate

customers throughout the world. �

DVLA and FLA agree vehicle recovery scheme for financed cars

The FLA predicts that approximately 1,000

illegal cars worth approximately £5.5

million will be identified every year because of this

new scheme

Road China Assistance has been operating in China since 2004 and

has branches in Beijing, Shanghai and Hong Kong. It is positioned as one of the leading companies

providing roadside

Fujian Benz in tie up with Mapfre for roadside

assistance


GLOBAL

CASTELL, an industrial safety

specialist and Traka, an access control

provider have joined forces to create

DockSafe, an intelligent loading bay

safety system. DockSafe uses Traka’s

immobiliser system to control access

both to the loading bay and Castell’s

Salvo Susie mechanical locking device.

Since only authorised users can gain

access to the loading bay equipment, the

possibility of untrained staff accessing

potentially hazardous equipment is

removed.

Access is granted through the

intelligent Traka iFob, which allows

Castell’s Salvo Susie to be released from

its storage cabinet. The Salvo Susie is

then fitted to the articulated trailer’s

exposed emergency airline coupling. A

Castell key is subsequently released from

the Susie and inserted into the Salvo

Control Panel, enabling the bay doors

to be opened. This sequence of events

ensures that the trailer is immobilised

while loading or unloading is carried out.

Castell’s experience in the provision of

loading bay safety systems has seen the

company install Salvo on thousands of

loading bays worldwide. Similarly, Traka’s

expertise lies in access control solutions

for forklift trucks and loading bay door

control within logistics and distribution

markets across the globe. The two

companies have created a system that

enhances loading bay safety regardless of

vehicle type. The system restricts access

to authorised personnel only, and gives

full traceability in terms of who used

which door, and when this occurred. This

audit trail is vital when assessing both

performance and efficiency.

“The ability to track and control who is

accessing equipment delivers a number of

benefits to the end user: increased safety,

improved efficiency and a complete end-

to-end audit trail. I believe this system

presents the market with a unique

solution,” said Global Sales Director,

Castell, David Hughes.

Castell Safety International Ltd was

founded over 85 years ago in the UK. It

is a leading provider of key interlocking

technology, developing products that

keep pace with the needs of emerging

markets and applications in all business

sectors. The company now designs and

manufactures the world’s widest range

of industrial safety systems and offers

solutions in trapped key interlocking.

Castell is a subsidiary of Halma plc.

Halma is a leading provider of

solutions in safety, health and sensor

technology and has over 4000 employees

in 40 subsidiaries worldwide. Halma’s

subsidiaries make products that protect

lives and improve the quality of life for

people through innovation in market

leading products which make its

customers safer, more competitive and

more profitable. �

Castell, Traka offer intelligent loading bay safety systemt

Traka iFob allows Castell’s Salvo Susie to be released from its storage cabinet. The Salvo Susie is then fitted to the articulated

trailer’s exposed emergency airline coupling

docksafe

GLOBAL


RENAULT Trucks dealer Sparks

Commercial Services Ltd has kicked

off its newly built VOSA-approved

Authorised Testing Facility (ATF) at

its Portsmouth site. The new ATF test

station is offering

open access testing

for heavy goods

vehicles, trailers,

minibuses and

coaches twice a

week. The company

has also revamped

its existing Class 4, 5

and 7 MOT lane to

further improve its

service offering.

C o m m e r c i a l

Director at Sparks Commercials, Steve

Chester says, "The new ATF lane

represents a significant investment for

Sparks Commercials and is central to our

growth and development plan. The new

facilities are already receiving positive

feedback from our existing customers

and we have also welcomed some new

operators of other truck makes. We are

delighted now to be able to offer a ‘one-

stop-shop' to our customers as a Renault

Trucks approved dealership with all-

makes parts, servicing, inspection and

MOT available on site." An integrated

marketing campaign, including local

advertising and direct marketing

activities is raising awareness of the new

ATF to operators in the Portsmouth,

Fareham, Gosport, Chichester, Selsey

and Havant areas.

Sparks Commercials is an authorised

distributor for Renault Trucks and

provides new and used sales, service and

parts for the full Renault Trucks range

as well as all-makes parts and servicing

for commercial vehicles. Its purpose built

facilities at Southampton, Portsmouth

and Poole deliver a comprehensive suite

of sales and aftermarket services. �

Sparks Commercial Services’ ��

PRODUCTS


Slack AdjustersAN array of slack

adjusters that is

equipped with

latest technology

is offered. These

slack adjusters are

highly efficient

and their sturdy

construction is

well appreciated

by esteemed cus-

tomers. The slack adjusters are known for their features, such

as dimensional accuracy, sturdy construction, durability

and efficiency.

Cosmo Teck, Mumbai, MaharashtraTel: +91-022-26403687

Mob: 09833811406


Website: www.cosmoteck.in

Solid and Hollow Rivets THE cold

forged riv-

ets come in

1.4-10 mm

diameter in

round head,

CSK head,

flat head,

tin-min

type, raised,

mushroom head, trussed, binding head and 1.4-5 mm pop

rivets and 3-10 mm hollow cold forged process rivets made

from special wire. These products are made as per IS, BIS,

JIS and DIN standards or as per drawings and samples.

Materials used are MS, special wires, brass, aluminium, cop-

per and SS-304/316. Applications are in machine tools, light

and heavy engineering industries, hydraulics, pneumatics,

automobiles, fabrication, bus body manufacturing and other

service industries.

ABC Industrial Fasteners, Mumbai, MaharashtraTel: 022-2847 0806


Website: www.precibolts.com

Stacker Crane Shock Absorbers

THE SCS series stacker crane

shock absorbers are designed pri-

marily for emergency applications

to improve the performance and

safe operation of equipment, such

as automated storage and retrieval

systems. During normal opera-

tion, these shock absorbers are

required to provide only minimal

resistance, but are designed to

function under full load conditions

when necessary. In an emergency

condition, when the velocity of the system carriage or trol-

ley is greater than normal, the shock absorbers respond to

protect the installation by providing controlled deceleration.

Applications are in automated storage and retrieval systems,

automotive manufacturing and production equipment, theme

park rides and small overhead cranes.

Maco Corporation (India) Pvt Ltd, Kolkata, West BengalTel: 033-2454 3200


Website: www.macocorporation.com

Belt DressersTHE belt dressers are spe-

cially formulated spray for

cleaning and protecting belts

made up of rubber, leath-

er and synthetic material.

These belt dressers are used

in automobile fan belts, such

as air-conditioners, etc. The

belt dressers eliminate screeching noise, improve transmis-

sion efficiency by preventing slippage and developing grip,

and extend belt life by protecting it from weathering effects.

These are available in 500 gm aerosol tins.

Chem-Verse Consultants (India) Pvt LtdMumbai, MaharashtraTel: +91-22-24033826


Website: www.chemverse.com

PRODUCTS


Wheel LoadersTHE wheel loader has payload

capacity of 750 kg and transmis-

sion of heavy-duty sliding mesh

with 6 forward and 2 reverse

speeds. This wheel loader comes

with hydraulic brakes pro-

vided on the front wheels and

mechanical brakes on the rear wheels. Some of the technical

specifications include: bucket size six-cm, maximum height

4.1 mtr, dump height 2.68 mtr, top speed 29 kmph, engine of

Simpson’s S433, four cylinder, water-cooled, diesel engine

with rated power of 49 BHP @ 2,200 RPM, hydrostatically

operated steering wheels with 4.7 mtr turning radius, hydrau-

lic system tandem pump with two/three spools control valve,

electrical system 12 V, negative earth with a single heavy-duty

battery, optional buckets of 0.25 cu mtr to.75 cu mtr capac-

ity four-in-one multi-purpose bucket, and operating weight of

5,500 kg.

Action Construction Equipment LtdNew DelhiTel: 011-40549900, Mob: 09967047733


Website: www.ace-cranes.com

PRODUCTS


Wheel AlignersTHE R pac super 8 x 6

fully-loaded wheel aligners

have four compact measur-

ing heads, 8 CMOS/CCD

cameras and six inclinom-

eters. These wheel aligners

have camber, caster, toe, front

setback, and thrust angle.

Other salient features include

kingpin inclination/spoiler

program, rear setback/track

width difference, wheel rim

size of 12”-20”, excess toe warning, four-point runout com-

pensation, voice prompt, data manager software, 17” LCD

monitor and park-in tower cabinet with convex mirror to guide

vehicle parking on the alignment pit. Optional features and

supplies include electronic rotary plate, multilingual program,

measurement of lock angle & toe out on turns, auto-charging

facility while the sensor arm is operated using cable, and cable

option, while the battery power is low.

Manatec Electronics Pvt Ltd, Puducherry, PuducherryTel: +91-0413-2248926

Mob: 09344643104


Website: www.manatec.net

Industrial and Automobile KeysTHESE

industrial and

automobile

keys are avail-

able in all types, like square, flat and parallel, woodruff,

gib-head, etc, as per IS:2048, 2292, 2293, 2294 and 2710,

in DIN06881 to 6888, ASTM and BS-46, part I. Sizes

range from 3 x 3 mm sq to 50 x 28 mm flat parallel keys

with all sides ground to required tolerance and well cham-

fered with all over for ease of assemble for 10 mm to 300

mm shaft key ways. The keys are used for transmitting

loads in electric motors, pumps, couplings, pulleys, valves,

textile machineries, agricultural machineries, chemical

plants, machine tools of all types and other rotating parts.

Woodruff keys are used in compressors, two-wheelers,

three-wheelers, cars, trucks, tractors and gearboxes in all

types of machineries.

Jagat Engineers, Vadodara, GujaratTel: 0265-264 2347

Forged Automobile ComponentsA variety of forged auto-

mobile components are

offered for OEM and

aftermarket requirements.

In addition, all types of

forged components are

custom-designed to meet

specific requirements

of customers. The forged automobile components are

designed and developed using modern production technol-

ogies. These components are available in various profiles,

like materials and grades.

Samrat Forgings Ltd, Mohali, PunjabTel: 01762-655733,09216514444


Hydraulic Aerial Access Platforms

THE hydraulic aerial access

platforms are truck-mount-

ed and towable. These access

platforms and lifts are ideal

for installation and main-

tenance of street lights,

HT/LT transformer junc-

tions, overhead electrical

lines repairs, compressed air lines, OHE crane maintenance,

etc. The platforms are used for fire fighting and fire rescue

within the maximum heights/maximum lateral reach lim-

its. Mountable on all LCV/HTV chassis (new or used) the

hydraulic aerial access platforms and lifts are most suitable

for multifarious repairs within industrial establishments as

well as outdoors. These are towable by a sturdy multi-utility

vehicle or small sized tractor, and are also custom-designed.

Vanjax Sales Pvt LtdChennai, Tamil NaduTel: +91-044-42821000,+91-09789976611

Mob: 0810075011Email: [email protected]

Website: www.vanjax.in

PRODUCTS


Automobile Forged ComponentsFORGINGS

for automobile

and engineer-

ing components

are manufactured

by ferrous and

non-ferrous mate-

rials. Forgings

are undertaken as

per drawings, specifications and samples provided by cus-

tomers. The forged components include transmission shafts

and gears, differential gears, drive shafts, clutch hubs, uni-

versal joints, yokes, crosses, tie rods, pinions, rocker arms,

spindles, kingpins, idler arms, pitman arms, steering arms,

linkages, connecting rods, small crankshafts for automo-

bile industries, and wing roots and spares, hinges, brackets,

wheels, arresting hooks, sprockets, shanks, flanges, engine

valves, elbows, reducers, saddles, Tees, valve bodies, rod

caps, levers, pedestal caps, suspension, clamps, hooks, con-

nectors, brake jaws, anchors, slack adjusters, straddle balls,

rotors, knuckles, handles, push rods, knobs, housings, piv-

ots, hinges, fork crown, etc.

Super ForgeRajkot, GujaratTel: 02827-287115


Tractor PartsTRACTORS, including earthmoving

machines, components encounter low

speed-high torque loading for longer

periods of time. These are subjected

to intense variations in loading, poor

engine cooling due to low travel speeds

and frequent stop-start conditions. This induces extreme

thermal and mechanical stresses in tractor engine parts, and

only the proper foundry and machining practices can produce

a tractor part that is robust enough to survive the elements

and the harsh field operating conditions.

Garima Global Pvt Ltd, Mumbai, MaharashtraTel: +91-022-40378888

Mob: 09821606439


Website: www.garimaglobal.com

Diesel Engine Automobile Sleeves

THE diesel engine

automobile sleeves

are made from very

high quality raw

material, which

ensures high dura-

bility at its user end.

These diesel engine

automobile sleeves

are available in dif-

ferent sizes and designs. The diesel engine automobile sleeves

are available at industrial leading prices.

Ghelani IndustriesRajkot, GujaratTel: +91-0281-2462440

Mob: 09924566887


Website: www.ghelaniindustries.reaindia.com

Airless Shot Peening MachinesTHE airless shot peen-

ing machines are available

with 4 pairs of satellites for

crown wheel and pinion for

automotive components. To

ensure the life guarantee in

automobile industries prod-

ucts, peening is technology applied to increase the fatigue life

of the automotive components like crown wheel & pinion,

gears & axles, crank shafts & connecting rods, suspensions

& springs, valves & cams etc, by increasing the residual

compressive strength of such components. These automo-

tive components are fixed with the help of specific designed

fixture on suitable number of pair of satellites on indexing

turntable depending upon the production output.

MEC Shot Blasting Equipments Pvt LtdJodhpur, GujaratTel: 91-0291-2740609


Website: www.mecshot.net


LIST OF PRODUCTS & ADVERTISERS’

A/c service equipment ............................................................................26

Airless Shot Peening Machines .............................................................49

Alternatives ............................................................................................11

Auto Mech’2012 ......................................................................................6

Auto Serve 2012 .....................................................................................19

Automobile Forged Components ...........................................................49

Automotive Dealership Excellence Awards ............................................4

Batteries ..................................................................................................11

Bearing housing .....................................................................................47

Belt Dressers ...........................................................................................46

Brake pads ..............................................................................................11

Brake testing equipment ........................................................................26

Braking .....................................................................................................3

Clutch plates & cover assemblies ...........................................................11

Cnc/vmc machines ................................................................................. bc

Collision repair system ...........................................................................26

Diesel Engine Automobile Sleeves ........................................................49

Exhibition- Engineering Expo ..........................................................8, 39

Filter cleaning unit .................................................................................47

Filters ......................................................................................................11

Forged Automobile Components ...........................................................48

Gas analysers ..........................................................................................26

Gasoline systems ....................................................................................11

Gear pumps ............................................................................................11

Go-jack ...................................................................................................47

Heating solutions .................................................................................. bic

Heavy duty automatic belt tensioners ....................................................45

Heavy duty bike lift ................................................................................47

Horns ......................................................................................................11

Hydraulic Aerial Access Platforms ........................................................48

Hydraulic press .......................................................................................47

Industrial and Automobile Keys ............................................................48

Instant drying & curing technology for water based colour .................bic

Laptop trolley .........................................................................................47

Lighting ..................................................................................................11

Lubricants ...............................................................................................11

Mobile sevice van ...................................................................................47

Network group campaign.......................................................................31

Parts washer ............................................................................................47

Pistons ....................................................................................................fic

Relays ......................................................................................................11

Seals ........................................................................................................47

Slack Adjusters .......................................................................................46

Solid and Hollow Rivets ........................................................................46

Spark plug ...............................................................................................11

Spot welding equipment ........................................................................26

Stacker Crane Shock Absorbers .............................................................46

Starter motor ..........................................................................................11

Suspension ................................................................................................3

Tool trolley .............................................................................................47

Tractor Parts ...........................................................................................49

Transmission ............................................................................................3

Trnsmission jack .....................................................................................47

Tyre changers .........................................................................................26

Tyre inflation equiment ..........................................................................26

Waste oil disposer ..................................................................................47

Wheel aligners ................................................................................. 26,48

Wheel balancers .....................................................................................26

Wheel Loaders .......................................................................................47

Wiper blades ...........................................................................................11

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Automotive Dealership Excellance Awards 4

W: www.adea.in

Bosch Limited 11

T: +91-80-22999228

W: www.boschindia.com

Auto Mech’2012 6

T: +91-124-4014060

E: [email protected]

W: www.jetfindia.in

Auto Serve 2012 19

T: +91-44-42444555


W: www.ciiautoserve.in

Endurance Technologies Pvt Ltd 3

W: www.endurancegroup.com

Engineering Expo 8, 39

T: +91-09819552270


W: www.engg-expo.com

Federal Mogul FIC

T: +91-124-4784530


W: www.federalmogul.com

Helicord Transmissions Pvt. Ltd 45

T: +91-44-26247915


W: www.helicord.com

Litel Infrared Systems Pvt Ltd BIC

T: +91-20-66300636


W: www.litelir.com

Madhus Garage Eqpts 26

T: +91-80-26660656


W: www.madhusindia.com

Network 18 Media & Investments Ltd 31

W: www.network18online.com

Oil Lube Systems 47

T: +91-129-2430786


Puja Fluid Seals Pvt Ltd 47

T: +91-20-27112016


W: www.pujaseals.com

Yamazaki Mazak India Pvt Ltd BC

T: +91-2137-668800


W: www.mazak.com

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Aftermarket - October 2012