Aftermarket - February 2012

Delphi casts

I N D I A ’ S F I R S T M A G A Z I N E F O R T H E A U T O M O T I V E A F T E R M A R K E T

Vol. 1 No. 8 February 2012 68 Pages `50

Brought to you by Auto Monitor

a wider neta wider netDelphi casts

FEBRUARY 2012 AFTERMARKET 5

THE recently concluded 11th Auto Expo saw over 50 launches of new vehicles and technolo-

gies. The past editions of the Auto Expo were usually dominated by launches of entry-level

vehicles—be it two-wheelers or passenger cars or commercial vehicles. However, the 2012

edition had seen launches of every class of vehicles other than entry-level segment. Even in

the case of commercial vehicles, almost all the players have displayed high-end models or new

generation vehicles and technologies. In the case of passenger cars most of the new launches

were in between the mid and the luxury segment. This clearly reflects the growing aspira-

tions of the people of India. It clearly indicates that India needs not low technology, but

high technology and at affordable costs. While it cheers up the auto industry it also drives

home the point that the service stations need to gear up to meet the emerging expectations

of the consumers.

Customers will stick to the company authorised service centres for the first two years. And

later they switch to the choice of their own—many to multi-brand third party garages. And

the preferences change based on the age of the vehicle and the location of their dwelling

units, in the case of two-wheelers and passenger cars.

Expectations of customers of commercial vehicles can also change due to couple of factors.

Firstly, it is due to the vehicles becoming tech intensive and therefore calls for a sophisticated

handling and servicing of the vehicles. Secondly, quite a few owners are drivers themselves in

the case of small commercial vehicles and hence they expect to be treated as passenger car

users. Therefore, the service stations have to gear up in terms of maintaining the premises

spic and span, deploy energy saving equipment besides being more customer-friendly so that

they can attract the new generation customers.

In this issue, we have carried the post event report of the third edition of Automotive

Dealership Excellence Award (ADEA)—jointly organised by FADA and Auto Monitor. In

addition, we have carried a report on the 7th Auto Summit organised by FADA.

Wishing you much pleasure reading. Do send us your feedback.

Gear up for emerging expectations

T. Murrali [email protected]

EDITORIAL


NEWS

NEWS

IN CONVERSATION

SPECIAL REPORT CUTTING EDGE

COVER STORY

CONTENTS

10 Premier looking to establish service station network

12 India to supply components to PACCAR

14 Federal Mogul’s new plant to support expansion

16 India draws Magneti in spare parts segment

17 Maruti Suzuki is India’s trusted brand 18 PCP to support tourism with Terra

26 The representative of the consortium of dealers in Italy, Maurizio Sala deliberates on the formation, structure, benefits and viability of such a module

24 ACMA organised the ‘Asli Naqli’ how, to continue its crusade against counterfeits

50 First wireless ID barcode reader with ethernet released

Delphi castsa wider neta wider net

Delphi casts

10

16 18

21

26

24 50

21 Delphi casts a wider net Delphi Automotive Systems in India is shifting gears to get to the next level of business

Delphi casts

I N D I A ’ S F I R S T M A G A Z I N E F O R T H E A U T O M O T I V E A F T E R M A R K E T

Vol. 1 No. 8 February 2012 68 Pages `50

Brought to you by Auto Monitor

a wider neta wider netDelphi casts

Cover DesignMahesh Talkar

12


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10 AFTERMARKET FEBRUARY 2012

NEWS

PREMIER is looking to ramp up its

aftersales service network across the

country with ‘Premier Authorised

Service Stations’ (PASS). Th e com-

pany plans to have 200 such service

centres for the RiO nationwide by

June 2012. A dedicated team has

been formed to implement this initia-

tive in a time bound manner thereby

expanding the service network for

RiO cust omers.

Th e company is also adding another

30 dealers to its exist ing network of 50

dealers, taking its overall network to

80 dealerships by June 2012. Premier is

targeting 100 dealerships and 300 serv-

ice st ations by December 2012, for easy

service and repair in all major markets.

“We look at spare parts purely as

cust omer service and not as a profi t

centre. Consequently, our spare parts

cost much less than comparable vehi-

cles,” said Vice President (Automotive),

Premier, Rakesh Mehta. Th e company

also has a tie up with ‘India Assist ance’

to provide 24x7 breakdown service.

Additionally, the company has taken

further st eps to provide 24x7 mobile

assist ance attending to service calls

within eight-10 hours at any given place

across India.

Homegrown automobile major

Premier kick st arted commercial

product ion in 1948 through license

agreements with Chrysler Corporation

and subsequently with Fiat, Italy. It

achieved 100 percent localisation of its

cars in 1968 and remained the market

leader until the mid-’80s. In the ’90s,

it set up joint ventures with Peugeot

(France) and Fiat, but returned to being

an independent auto maker in 2004.

In addition to automobiles, the

company is also an indust ry leader in

the CNC machine tool indust ry and a

leading manufact urer of heavy engi-

neering equipment to the wind energy

and infrast ruct ure sect ors. �

Our Bureau

Premier looking to establish

service station network

NEWS

The PACCAR Facility Site

1212 AFTERMARKETAFTERMARKET FEBRUARY 2012 FEBRUARY 2012

TRUCK manufact urer, PACCAR is

in the process of evaluating compo-

nents and syst ems suppliers in India for

its global requirements. Th e US-based

company has set-up its sourcing offi ce in

Pune where its technical centre, in part-

nership with KPIT, is also located and

this offi ce will serve as nodal centre for

underst anding the Indian market and

identifying suitable suppliers in India.

“We have been evaluating and

assessing capabilities of leading cast -

ings and forging suppliers based in

India and they are already supplying to

leading OEMs for OE and aftermar-

ket needs. We are looking to develop

a relationship with some of them on

a long terms basis,” said Direct or of

Purchasing India, PACCAR, Arthur

Baas. He did not reveal any value-based

sourcing targets from India in the near

to medium term but added that the US

based truck maker has been act ively

developing suppliers from China. It is

looking to extend its learning in global

sourcing to India.

Inject ion moulding based syst ems and

components as well as fabricated parts

for commercial vehicles are other areas of

interest for the US based truck maker.

Th e company’s Pune technical centre

has been benefi ting from expertise of

its joint venture partner in engineering

delivery as well as close coordination

with local suppliers here. Th e com-

pany is looking to draw synergies from

its technical and engineering part-

ner to explore possibilities of jointly

developing parts for global OE and

India to supply components to

Abhishek Parekh

PACCAR


NEWS

aftermarket requirements with local

suppliers based in India.

Th e key challenge for the company

at this st age is to jointly work with

Indian suppliers and link them to glo-

bal developments centres of PACCAR

in order to take the association to the

next level. It is beginning to under-

st and the market dynamics here and

looking to develop competency in

various areas for identifying potential

partners and suppliers.

PACCAR showcased its premium

DAF CF truck at the Delhi AutoExpo.

It does not have any plans for launching

its range of trucks or heavy commer-

cial vehicles in India in the near future.

“We are not looking to launch any of

our product s at this point of time in

India but we are continuing to evaluate

opportunities in other areas where we

could gain from expertise available in

India and any other partnership oppor-

tunities that may come our way,” said

Managing Direct or, India Initiatives,

PACCAR, Donald Schulte.

Th e DAF CF range is equipped

with a PACCAR PX-6 180HP engine

and tipper body supplied by Asia

MotorWorks (AMW). Th e versatile

CF is designed for tract or and voca-

tional confi gurations. DAF is the

leading on-highway tract or manufac-

turer in Europe. DAF trucks are sold

and serviced by a network of over 1,000

independent dealer locations worldwide.

PACCAR’s CV range comprises

light, medium and heavy duty trucks

under the Kenworth, Peterbilt and

DAF brands. PACCAR also designs

and manufact ures diesel engines and

provides fi nancial services and informa-

tion technology and dist ributes truck

parts related to its principal business.

Th e US-based truck maker has

est ablished a technical centre in Pune,

India in partnership with KPIT. Th e

centre will eventually be scaled up to

around 200 employees focussing on

engineering, information technology

and component sourcing for worldwide

product ion and aftermarket operations.

KPIT Cummins Infosyst ems is

focused on domain intensive tech-

nology solutions for manufact uring

corporations (with special focus on

automotive, energy & utilities, hi-tech

& indust rials verticals) to help its cus-

tomers become effi cient, integrated and

innovative enterprises. �

The DAF CF range is equipped with a PACCAR PX-6 180HP engine and tipper body supplied by Asia MotorWorks (AMW)


NEWS

Federal-Mogul, a global automotive

component manufact urer, is geared up

to inaugurate its new facility in Chennai

shortly. Th e fi rst phase of product ion will

commence within a month after its inau-

guration in a few weeks. Th e unit, which

will initially focus on producing lining,

frict ion material for decreasing noise and

vibrations and other product s for after-

market, is in line with the company’s

plan to increase its presence and brand

recognition in the replacement market.

According to Corporate Vice-

President and CEO, Federal-Mogul

India, Jean de Montlaur the new plant

will help the company in manufact uring

a wider range of product s locally. It will

enable Federal-Mogul to enter into new

product categories, which will be interest -

ing especially for the aftermarket. Th ough

the main focus of the new plant will be to

cater to the needs of the domest ic market,

it is also an expansion in capacity for the

global arena when required. Initially, it

will focus on expanding product portfolio

for the aftermarket.

Th e company already has a good

retail network which reaches to a large

number of cust omers. With a larger

portfolio and increased number of

product s being manufact ured locally it

may also expand the exist ing network.

Federal-Mogul plans to aggres-

sively pursue the opportunities in the

aftermarket. Th e increasing car parc

in the Indian market has lead to a

spur in opportunities in this segment.

Like in the OE business the company

wants to increase its recognition in the

aftermarket also. As a result of that,

it is also off ering a warranty of three

to four years on its Indian off erings.

Discussing the aftermarket in India,

Madhur Aneja, Vice President, Asia

Pacifi c, Global Aftermarket said the

initiative will also help the unorganised

Indian aftermarket in combating the

menace of counterfeit parts.

Th e company works close-

ly with Automotive Component

Manufact urers Association (ACMA)

in order to fi nd ways to combat the

increasing menace of spurious spare

parts in the replacement market. It has

conduct ed several raids and is an act ive

member of ACMA’s ‘Asli Naqli’ initia-

tive, a public awareness campaign on

counterfeit product s.

Th e company has also st arted several

training programmes for mechanics to

educate them about the new generation

vehicles, dist inguishing original spare

from spurious one, right ways of fi tment

among others in order to help them in

graduating from the unorganised to the

organised market. “Th e mechanics from

the local garages have been in this busi-

ness for generations. Th e young people

are enthusiast ic about learning about the

new generation vehicles. Th ey are recep-

tive too,” Aneja added.

However, when asked about plans to

enter the service business, the offi cial

declined. “We are not present in the

service sect or in any locations and have

no such plans for India also. Our core

st rength is manufact uring,” Montlaur

informed. Th e company, which has

its Indian headquarter in Delhi, has

grown by 14 percent year-on-year. It

also supplies components to railways

and defence. �

T Murrali/Shambhavi Anand

Federal Mogul’s

new plant to support expansion

Jean de Montlaur, Corporate VP and CEO, Federal-Mogul, India


NEWS

MAGNETI MARELLI is looking to

est ablish a presence in the spare parts

dist ribution business in India. It is cur-

rently in the process of evaluating its

st rategy for the dist ribution business

in India. Th e Italian component sup-

plier will take a decision on whether

to go alone or opt for a partner in the

dist ribution business by the middle of

this year.

“We have an alliance with

Carnation Auto and have already intro-

duced our service centres in India. We

are looking to have a major presence in

the spare parts dist ribution business in

due course of time,” said President and

Chief Executive Offi cer, Elect ronics

and Components, Magneti Marelli,

Eugenio Razelli during the recent Auto

Expo held in New Delhi. He added

that the Italian parts manufact urer

would take a decision regarding part-

nership for spare

parts dist ribution

keeping in mind

the market scenario

and value addition

that such a part-

ner could bring,

in addition to

most suitable legal

st ruct ure for any

arrangements.

Th e company

has a major pres-

ence in the spare

parts dist ribution

business in Italy,

Poland, South

America and some

parts of Europe.

It has a separate

infrast ruct ure for

spare parts retailing

and vehicle servic-

ing in some of these

markets.

Since 2007, Magneti Marelli has

entered into the following joint ven-

tures in India—with Maruti Suzuki

India and Suzuki Motor Company

for elect ronic control units of diesel

engines; with Sumi Motherson Group

for lighting and powertrain compo-

nents; with SKH Metals and with

SKH Sheet Metal Components (both

part of the Krishna Group) for the

product ion of automobile exhaust sys-

tems; with Endurance Technologies

for motor vehicle shock absorb-

ers; and with Unitech Machines for

automotive elect ronic syst ems. Th e

last joint venture signed by Magneti

Marelli, with Talbros Automotive

Components (TACL) in the area of

suspensions, dates back to the middle

of November 2011.

The company showcased the lat-

est versions of motogenerators and

control units for electric-hybrid

engines; the wide spectrum of com-

ponents and modules for the f ield of

suspensions; the solutions for elec-

tronic control of suspensions called

Synaptic Damping Control.

It also showcased the latest tech-

nologies in the area of shock absorbers

including dual st age valves, hydraulic

drives; the range of exhaust syst ems.

Other major product showcase includ-

ed—Freechoice Automated Manual

Transmission, telematics, powertrain

fl exfuel syst ems for CNG and lighting

solutions during the recently concluded

Auto Expo in New Delhi.

Th e company has 77 product ion

units, 11 R&D centres and 26 appli-

cation centres in 18 countries and

employs around 34,000 people. It

notched up a turnover of Euro 5.4 bil-

lion in 2010. Its business areas include

elect ronic syst ems, lighting, power-

train, suspension syst ems and shock

absorbers, exhaust syst ems, aftermarket

parts & services, plast ic components

and modules, motorsport. �

Abhishek Parekh

India draws Magneti in spare

parts segment

Magneti-Marelli-TACL Suspension System


NEWS

THE Brand Trust Report 2012,

released by the Trust Research

Advisory, enumerates India’s 1000

most trust ed brands based on an inten-

sive research conduct ed on 2,718

‘infl uencer’ respondents across 15 cit-

ies. As per the report, Maruti Suzuki,

the pioneer in the passenger car mar-

ket, bagged the title of being the most

trust ed automotive brand in the coun-

try and ranked sixth from among 1,000

most reliable brands.

Th e sedan version of Maruti’s Swift

Dzire, was assessed as the most trust -

ed car while the Germany-based auto

maker, BMW was ranked as the most

trust ed premium car brand. In this

report, after Maruti Suzuki, BMW,

Hero Honda, Toyota and Honda

were amongst the top fi ve contenders.

Other emerging competitive brands

such as Skoda, Hero, Audi, Yamaha

and Ford were positioned in the list of

top ten reliable automobile brands in

the country.

Th e CEO of Trust Research

Advisory, N Chandramouli said, “Th e

report measures 61 tangible and intan-

gible aspect s of brand trust , which

combine to encompass all positive behav-

iours and attitudes toward a brand.”

Th e 2012 st udy is the result of a

primary research based on the propri-

etary 61 component trust matrix. Trust

matrix has resulted from several hun-

dred hours of research with sociologist ,

communication experts and behav-

ioural scientist s. Th is year’s research

was conduct ed among 2,718 infl uencer

respondents across 15 cities.

Trust Research Advisory was con-

ceived in 2008 to decipher, analyse and

measure Brand Trust , to make it uni-

versally underst ood and easily applied.

Th e organisation’s focus areas include

research, publishing, trust training and

licensing. Trust Research Advisory, is

committed to bring forth concepts or

ideas to bring out Trust in all its mani-

fest ation that shall redefi ne branding,

marketing communication and the

behavioural science. �

Our Bureau

Maruti Suzuki is India’s trusted brand


NEWS

APART from car and bike enthusi-

ast s, the recently concluded, eleventh

Auto Expo held at New Delhi, also

had something specifi c for the tour-

ism indust ry—a motor home. While

one had to face long queues to enter the

car pavilions, PCP Terra, the motor

home-cum offi ce launched by Paracoat

Product s and kept Near the Lal Chowk

at Pragati Maidan (an open area)

attract ed huge crowd.

Th e manufact urer of NVH reduc-

tion components for use in the

automotive indust ry, PCP, has built

Terra in collaboration with Van Tech

of Japan and Siam MotorHome of

Th ailand. Th e company which is tar-

geting several sect ors like defence,

entertainment, and other corporate

giants, with a special focus on tourism,

plans to import 90 units of the vehi-

cle in the fi rst year of business in CKD

form from Th ailand. In the meanwhile,

it intends to set up an assembly plant in

Uttaranchal pumping in an invest ment

of `25 crore.

“We intend to complete the plant by

the end of this year so that the produc-

tion can st art as soon as possible. Th is

plant is 100 percent PCP’s invest ment,”

Direct or, Business Development, PCP,

Rajesh Poddar told Aftermarket. Th e

plant will have an initial capacity of

producing 300 units. It plans to add the

capacity of another 200 units by 2016.

It is also looking at localising the pro-

duct ion of the same to upto 60 percent

Currently, Terra is built on the plat-

form of Mahindra and Mahindra’s

Genio. PCP is also looking at other

options, such as Tata Motor’s Xenon as

an alternate platform for the vehicle.

Th e vehicle which is priced between the

range of `31-37 lakh is designed by Ven

Tech. Th e company claims that it can

accommodate seven people (including

the driver).

Th e vehicle has luxurious interior

design. Th e living area can be adjust ed

to a bedroom with capacity of fi ve peo-

ple. It is fi tted with all required facilities

like air conditioner, heater, refrigera-

tor, microwave, wash room, shower, and

shelves, st ereo and multimedia syst em.

It has a reverse camera to assist the

driver to drive reverse with a monitor

on the front console.

PCP plans to export the motor home

to the neighbouring countries in the

subcontinent like Nepal thought the

primary focus will be on the domest ic

Indian market. Talking about competi-

tion, Poddar said, “Most motor homes

that are built on the similar concept use

tempo travelers as the platform which is

not comfortable. Hence Terra will have

no competition from them. We have

st arted a new segment all together.”

Th e company also plans to enter

caravan parking business and is in

discussion with some of the st ate gov-

ernments who focus on tourism. In

order to sell the motor vehicle, it has

some channel partners. Howevr, in case

of inst itutional cust omers, it plans to

take care of the sales itself. �

Shambhavi Anand

PCPto support

tourismwith Terra

PCP Terra


(L-R) Sushil Mehta, MD, Jain Jubilant Nissan; Manoj Kumar, VP Operations, Hover Automotive India; Kiminobu Tokuyama, MD, Nissan Motor India; Ashok Mehta, Chairman, Jain Group of Companies

NEWS

NISSAN Motor India formally inau-

gurated its second dealership, Jubilant

Nissan recently in Chennai. Managing

Direct or, Nissan India, Kiminobu

Tokuyama, inaugurated the dealership

along with the Vice President of Hover

Automobiles India, Manoj Kumar,

which is Nissan’s sales and marketing

partner in India.

"We are gearing up for a new phase

in our business in India with an array

of new models and innovative market-

ing campaigns. We have entered an

exciting phase in our journey in India,

with locally made Micra and Sunny

available in the market and the new

model Evalia getting ready to hit the

market very soon" Tokuyama said dur-

ing the event.

Jubilant Nissan has a large facil-

ity, which covers around 10,000 sq ft

of area and is conveniently located at a

prime location in Egmore, and easily

accessible to the cust omers in Chennai

and across Tamil Nadu.

Nissan has planned to open 100

dealerships by next year and is aim-

ing to sell one-lakh units by 2013; So

far it has 47 dealers in the country. Th e

company is already exporting Micra

to many countries and it will be com-

mencing exports of Sunny by end of

March to Middle East market.

"Increasing cust omer demand for

our product s has led to expanding our

presence across the country fast er and

this dealership opportunity provides

us with as great platform for replicat-

ing our high st andards in Tamil Nadu"

Manoj Kumar said during

the inauguration.

According to the company, its fi rst

appearance at the Delhi Auto Expo

has marked a signifi cant milest one in

Nissan’s presence in India. Th e newly

unveiled urban utility vehicle in Auto

Expo, Evalia is expect ed to launch

in the middle of this year. With its

launch, Nissan will be manufact ur-

ing three models in India and selling

a range of six vehicles, with the other

three being imported. �

Our Bureau

Nissan inaugurates second dealership in Chennai

Photographs: Akmal Rahman B

COVER STORY


Delphi castsa wider neta wider net

Delphi casts


COVER STORY

TEARING into the hullabaloos over

the below-par crowd management at

the 11th Auto Expo in Delhi, the high

level team from Delphi Corporation

who visited India at the time was

able to peek into the ‘spect acular

opportunity’ lying in the country. “I

was expect ing the Expo to focus on

low-cost cars, but what we saw was

essentially that the market is exploding

with innovation and a lot of medium

types of cars having a lot of elect ronic

technology… it is totally diff erent from

what I had thought,” said the President,

(Product & Service Solutions), Delphi

Corporation, Lucia Veiga Moretti.

With a decade-long st int in India,

the product s and service solutions divi-

sion of Delphi Automotive Syst ems

in India is shifting gears to get to the

next level of business—perhaps to

plough the Indian aftermarket deeper

to reap a bountiful harvest . Speaking to

Aftermarket, Moretti said, “My expect a-

tion is that in the next fi ve years we will

grow by a minimum of three-folds. It

will also support Delphi Corporation’s

vision to get one third of its revenue

from Asia Pacifi c region by 2015.”

Asking her to elaborate on the com-

pany’s plan she said the act ion in the

direct ion has already st arted with fl oat-

ing a joint venture—Alliance Frict ion

Technology—a partnership with a com-

pany in India called Roulunds, through

which it is launching brake pads and

linings. Th e plant is in Sonepat near

Delhi. “With this launch we get about

70 percent of market coverage in the

passenger car segment. We are going to

continue developing more applications

so that we get about 95 coverage in the

market. Th e next major st ep is to bring

Delphi Service Centre (DSC) in India,”

she revealed.

Elaborating on the concept, Moretti

said that DSC is already a success

model in Europe and North America,

and is mulling options to roll out this

business in India. Seeking the roadmap

for this business she added, “At this

point in time, our off erings are meant

for passenger vehicles.”

Th e Vice President, Global Diesel

Aftermarket DPSS, Delphi Diesel

Syst ems, UK, Mike Rayne felt,

“Globally we have huge business for

aftermarket in the commercial vehi-

cles segment. Since all the commercial

vehicles in India are run by diesel it is

easier for us to support the market. We

have a joint venture with Lucas-TVS

called Delphi- TVS, which is catering

to fuel inject ion syst ems. Th e acquisi-

tion of Hartridge last year also focuses

on providing service and test facili-

ties including test benches in India.

We have the infrast ruct ure in and

when the vehicles get launched, we

can off er our commitment to give the

right service. Typically, in the fi rst two

years the vehicle is with the dealers for

aftersales service. As the age of vehi-

cles progresses from three to fi ve, the

cust omers move out of the OEM com-

munity in to the independent aftersales

service and their expect ations are at

diff erent level of service matching the

age of the vehicle. We are trying to

add value to the market by creating

the infrast ruct ure.”

According to Moretti, Delphi will

be creating infrast ruct ure that is being

able off er test lines and local service

so that there is a solution to the entire

lifecycle of the product .

Th e key object ive for Delphi is to

T Murrali & Nabeel A Khan

A Range Of Delphi Product s


COVER STORY

provide not only product s, but services.

Alluding to the name of its division—

Product and Service Solutions, she said

the product is just one of the compo-

nents. “We will provide training and

assist ance to our cust omers ensuring

that the inst allers have capability to

diagnose and fi x the problem and make

sure that the vehicles leave the garage

in a safe condition. Th us we under-

st and that this is part of the job that

we have to do in India.”

Delphi already has about 5,000

DSCs around the world. Asked how

these centres funct ion, she replied that

Lucia Veiga Moretti, President (Product & Service Solutions), Delphi CorporationMike Rayne, Vice President (Global Diesel Aftermarket DPSS), Delphi Diesel Systems, UK

Since how long is Delphi present in

India’s aftermarket? How is this busi-

ness set to grow in the future?

Moretti: We are in the aftermar-

ket for the last ten years. India is such

a big opportunity for us and we would

like to explore to expand our aftermar-

ket business.

What is the object ive of your visit?

Moretti: Th e object ive is to fi rst

underst and the potential of the Indian

auto market. Secondly, we have an

aftermarket business that has been

developed over a period of time. We

are bringing more and more product s

and services that can be off ered to the

Indian market.

Tell us about your recent act ivities?

Moretti: We had a cust omer event

during the Auto Expo and close to 70

cust omers from across the country and

few from Sri Lanka participated in it.

We launched 31 radiators, compressors

and oxygen sensors. We also made the

announcement on our joint venture,

Alliance Frict ion Technology—a part-

nership with a company in India called

Roulunds, through which it is launch-

ing brake pads and linings.

What is the next st ep for you in the

Indian aftermarket?

Moretti: We are currently st udying

the market in India to introduce Delphi

Service Centres, which helps the cus-

tomers to get authentic service for the

product s manufact ured by Delphi.

In which markets do you have this

kind of business?

Moretti: We are presently in Europe

and North America. We are st udying

the market in China. We will be st art-

ing this business in South America.

Is there a specifi c agenda for India,

since the vehicle parc is diversifi ed?

Also would the service centre be con-

fi ned to passenger cars or CVs?

Moretti: Th e focus of the serv-

ice centre will initially be passenger

cars but that is not the closed door.

Obviously Delphi has signifi cant busi-

ness in CVs and it is the matter of

expending the concept to CVs.

Rayne: Th e concept will embrace

hub and spoke model where the spoke

is the primary diagnost ics for passen-

ger cars. Th e needs of passenger cars

and CV segments are diff erent. We are

not going to do the service but we will

provide the means to do the service.

Moretti: We are not going to be a

garage; inst ead we are going to train

the garage to diagnose, to identify

exact ly the product s that need to be

changed / replaced or fi xed.

Will it be multi-brand third-party

vehicle service st ations?

Rayne: Delphi Service Centre will be

a garage that is authorised by Delphi to

carry out service on product s manufac-

tured by us. However, the garage is free

to service non-Delphi parts too. We are

not going to limit them to just Delphi.

By this way, we are providing a much

greater level of fl exibility.

When do you see Delphi Service

Centre becoming a reality in India?

Moretti: We are going to plan during

this year and perhaps create infrast ruct ure

subsequently. Our object ive is to cover as

much as we can of the whole market.

Would you be looking at co-branding

options?

Moretti: Our focus is mainly

on Delphi product s. However,

though we do not manufact ure entire

product range for cars, we do est ablish

partnership around the world. Recently,

we announced a JV with Teknorod in

Turkey that makes st eering and suspen-

sion product s. Th is will help us to extend

the market coverage.

Lucia Veiga Moretti Mike Rayne


COVER STORY

it is an authorised Delphi garage, and

“we audit and authorise the centre after

imparting our training programme so

that that they can off er service to the

vehicles in the product s that we are

in.” Seeking the progress of the project

in India, she said the company is cur-

rently st udying the market in India to

introduce similar service centres. It is

necessary to have supporting infra-

st ruct ure facilities when service centres

are launched.

Delphi’s JV partner, Lucas-TVS

has an aftermarket arm called Lucas

Indian Service supporting the after-

sales requirements of components

(like diesel inject ion syst ems) manu-

fact ured by them. When Aftermarket

inquired about whether Delphi would

be looking at associating with them,

Moretti answered, “We have not dis-

cussed anything specifi c but eventually

we would. One of the things that we

call is ‘soft franchising’—processes to

identify the garage, develop, train and

certify—so that they will have our logo

on their name boards. Th is concept is

successfully working in Europe.”

Country Direct or, Delphi Product

& Service Solutions, Ramesh Rao, said

the company is trying to add value to

the market by creating added infra-

st ruct ure as it should be able to off er

technology, training and hotline; hence

the life of the vehicle is enhanced. DSC

will get into operations once the com-

pany expands its product portfolio,

which currently covers around 70 per-

cent of the requirements of passenger

car segment. In the current year, the

company will be expanding its product s

range in several component segments.

It plans to launch around 25 parts num-

bers / applications so that it will have

more number of product s available

at the service centres. Since it can-

not manufact ure every single product

for every car, the company is develop-

ing partnerships around the world and

India especially through joint ventures

to manufact ure diff erent ranges

of product s.

Echoing Lucia’s observations on

the vehicles displayed at the 11th Auto

Expo, Rayne agrees that the technolo-

gies were at par with those showcased

at European show. One of the other

excitements for Delphi was Mahindra

& Mahindra’s acquisition of SsangYong

Motor which is one of its key cust omers.

It provides high level of technologies

to the Korean SUV manufact urer. For

Delphi, this is a clear message that a

global vehicle entering into this market

with Delphi technology gives a great

push. Th e company also views that India

is moving in the right direct ion where

there is a focus on energy conservation

and environmental pollution.

Going forward, Delphi is looking

for more partnership and joint venture

opportunity in the country. Th ough it

will be open to import product s from its

other manufact uring locations outside

India, it will be focussing mainly on

local manufact uring centres due to cost

competitiveness. Currently, the com-

pany has four manufact uring operations

in India making product s for OEMs

and aftermarket product s. It is looking

at expanding its current manufact uring

base to support the increasing demand

in the aftermarket. �

Ramesh Rao, Direct or, Indian Subcontinent,

Delphi Product & Service Solutions


SPECIAL REPORT

CONTINUING its fi ght against

spurious parts sold in the automotive

aftermarket, Automotive Component of

Manufact urer’s Association (ACMA),

with the support of its members organ-

ised the ‘Asli Naqli’ show, awareness

campaign against the counterfeit spare

parts which are a menace to business,

economy and also the society.

While most of the vehicle manu-

fact ures were busy showcasing their

new models and component manufac-

turers updating their cust omers about

their new innovations, the ‘Asli Naqli’

Pavallion near the Helipad in Pragati

Maidan, attract ed attention not only

of the st ake holders but also that of the

public who came to visit the eleventh

Auto Expo 2012.

Th e show saw participation from 16

leading component manufact urers to cre-

ate awareness against counterfeiting and

display the diff erence between genuine

and fake product s to promote the cause of

indust ry in its fi ght against counterfeits.

Th e pavilion also had an Intellect ual

Property Rights (IPR) Cell, to off er

advisory to an exhibiting company

against display of its counterfeits by

any infringing company. Th e show

highlighted the automotive indus-

try’s initiatives to check and curb the

malpract ices of issuing the spurious

replacement parts which have caused

losses of revenue to the Government.

Each participating company had

their st all at the pavilion. Th ey dem-

onst rated the diff erences between fake

and original parts. By demonst rating

the diff erence, the show also attempts

to direct the consumers towards the

genuine parts, manufact ured by OEMS

(Original Equipment Manufact urers).

Th e issue of the sale of counterfeit

parts poses a serious concern to the

automotive indust ry. An est imated 36

percent of the replacement product s

sold is spurious. According to a joint

st udy released by ACMA and Ernst

and Young, around 20 percent of all

road accidents in India are direct ly or

indirect ly attributed to the use of coun-

terfeit automotive parts.

Th e st udy also said, the year 2010

reported 1.33 lakh facilities, a seven

percent increase in deaths due to roads

accidents this year. In the past , over

500 raids have already been conduct ed

by the ACMA in order to prevent the

sale of counterfeit product s. ACMA

extended the campaign against coun-

terfeit components by launching a

nationwide drive for usage of genuine

parts through road shows and

SMS campaigns.

Th e st all was inaugurated by Joint

Secretary, Minist ry of Heavy Indust ries

& Public Enterprises, Ambuj Sharma.

“Th e Asli Naqli show will see 16

leading component manufact ur-

ers participating to create awareness

against counterfeiting and display the

diff erence between genuine and fake

product s to promote the cause of indus-

try in its fi ght against counterfeits. He

urged the public to support the initia-

tive and visit the pavilion,” President

ACMA, Arvind Kapur said during the

inauguration ceremony. �

Our Bureau

Asli Naqli at Auto Expo 2012Delegates At The Asli-Naqli Pavillion


IN CONVERSATION

26

Th ere is a strong need to modernise the system, which is an ongoing issue that concerns dealers all over the world. Th e representative of the world’s only consortium of dealers in Italy, Maurizio Sala deliberates on the formation, structure, benefi ts and viability of such a module in India. Speaking to Nabeel A Khan, he said that the Italian consortium will be happy to share know-how to imple-ment the module in India.

Unity is profi table for dealers


IN CONVERSATION

Can you elaborate on the consortium

of dealers in Italy?

Th is is an experience developed

in Italy, and at the moment this

is the only country where the dealer’s

consortium works. Every consortium

is independent and has a region

allocated to it. However, the func-

tioning of all the consortia is

identical. Th e association of the con-

sortia is a non-profi table organisation,

which doesn’t act for the profi t but

rather welfare of the dealers and gives

impetus to smooth business transac-

tion. Th e consortia help to increase

the bargain value of the dealers by

bringing all the dealers together. Th e

suppliers and other people support

and provide better deal as they get

huge volume of business from

one point.

How are the fi nancials of the con-

sortia managed and how does one

become a member?

Th e dealers will profi t with absolute-

ly no invest ments. Th is is revolutionary

because every dealer owns a st ake in the

consortia for free but he must have to

contribute to the purchase of the vans

(the van is used for supplying parts to

the dealers) and payroll of the employ-

ee of the consortium. All the cost s are

divided amongst each dealer in equal

parts. Th e other fact ors—like the cost

of parts bought will be depending on

the invoices that a dealer generates

every month.

What are the advantages of buying

from the consortia?

Th e consortium provides a cost ben-

efi t in the spare parts business to the

dealerships. Now-a-days dealers sell

around `one million worth of spare

parts through the consortium and saves

fi ve percent cost which was spent just

in the vans, before the consortium

exist ed. Apart from that, there is coop-

eration between dealers of each brand.

Th e main object ive is to sell genuine

parts to independent repairs, independ-

ent bodyshops and also to authorised

shops and workshops. For inst ance, if

I am a Tata dealer and take a used car

from Mahindra & Mahindra, when I

want to repair the Mahindra vehicle, I

can buy the parts via consortium from

another dealer with a discount and get

that delivered. We have over 700 deal-

ers members and they serve 12,000

workshops which is massive. With

all this we jointly go to the insurance

provider, tyre makers, oil producers,

suppliers, loan providers and bargain

for the best deal.

How did the idea of forming such a

consortium come about?

Initially, it was intended only to dis-

miss the vans of the dealers and develop

cooperation between the dealers of

diff erent brands and the same brands

especially. However, when the deal-

ers underst ood that st aying together,

would give better business, they lived

with it and explored more and more

opportunities. However, it is intended

not only to develop profi t margins of

the dealer but also to manage and con-

trol the market in every area.

Is it suitable for India, looking at the

challenges here especially in terms of

training?

Th e problems of the Indian mar-

ket are exact ly same as that of Italian,

French, German and American mar-

kets. Th e consortium gives training

and access to the direct information

from the manufact urer. I believe that,

yes, there are diff erent realities but the

problem of the dealers is exact ly the

same. All over the world, the approach

to the business and cust omer is same.

You might have a diff erent future and

diff erent expect ations here because you

are a growing economy with a lot of

young cust omers buying cars for the

fi rst time. We are ready to share the

know-how with Indian dealers to intro-

duce the consortium module here.

Do you think the used car business

holds a greater opportunity

for dealers?

Th e market of the used car and the

spare parts business is very important.

A subst antial part of the profi t of the

dealership comes from here. Th ey must

not focus only on the new cars as the

revenues on the new cars are moderat-

ing. Last year, more than 60 percent of

the dealers in Italy suff ered losses and

the other 40 percent that earned the

money only earned an average of 0.4

percent of all the volume of trade.

Do you think this kind of module can

help curb the counterfeit product s?

Absolutely yes; it was mainly

developed to be competitive against

the non-original spare parts and

against independent dealers of spare

parts because ten years ago, when

it st arted, the aftermarket counter-

feit did not exist . However, now the

st rongest competitors are the non-

branded and independent sellers of

spurious product s.

Cust omers come to the consor-

tium if they need original spare

parts, because in certain areas, deal-

ers are not allowed to sell the parts

to independent cust omers direct ly,

but only through the consortium. Th e

independent bodyshop and work-

shop providers also have to buy the

parts through the consortium only.

Suppose one doesn’t have a branded

workshop, then he could buy the part

by calling the nearest dealer and the

consortium procures the parts and

delivers to his bodyshop or workshop.

Do the consortia support each other?

Yes, there is an inter-consortia serv-


IN CONVERSATION

ice. Suppose a consortium has been

allocated in a region and a cust omer

comes with a demand of a particular

product , which it doesn’t have, then it

can simply call the neighbouring con-

sortium and the consortia will deliver

the product direct ly to the cust omer

within 48 hours. In ten years, there has

been quite a change in the aftermar-

ket in Italy and Europe over the world

especially in the last two or three years

and the aftermarket.

How does this give an edge over spuri-

ous product s?

Non-original spare parts or coun-

terfeits as you call them, don’t have

any kind of warranty format that the

brands have; it’s not possible to com-

pete with the cost and discount by the

non-original parts. Th e only way to be

competitive is to propose a warranty,

timely delivery, correct discount or a

syst em of payments after two to three

months depending on the agreement

which the consortium off ers. Suppose,

an independent workshop has a prob-

lem in repairing a Tata vehicle and

he doesn’t have access to the offi cial

Tata repairing then if you work with

the dealer of the consortium, you can

have access to original spare parts

and have description of how to retro-

fi t them.

Why is the profi t of dealers getting

trimmed?

Th e automotive segment is a very

conservative and poorly oriented to

the innovative syst em. We are working

exact ly as we were 20-years ago. And

this is the same problem that you have

everywhere.

Th ere are also some manufact ur-

ers but not spare parts dealers who are

trying to develop innovation—I mean

car sharing, temporary showroom, new

syst em of CRM, new procedures when

the cust omer is entering a dealership.

However, the number of innovators in

the automotive indust ry is low, and the

syst em is getting older and older. �

(L) Gnanvatsal Swamiji, (Centre) Maurizio Sala &

Nikunj Sanghi at the inauguration of Auto Summit


SPECIAL REPORT

THE 7th Auto Summit organised

by FADA in Delhi highlighted the

theme ‘Shifting Gears, Terrain Ahead’.

Addressing the audience, Deputy

Chairman, Planning Commission, Dr

Montek Singh Ahluwalia iterated, “Th e

mood of the indust ry is unnecessar-

ily negative; the fi scal 2012-13 will be a

signifi cantly better year but I cannot say

by how much… I am sure the Finance

Minist ry will be doing something for

the auto indust ry to revive the economy.”

He continued, “Th e current st agna-

tion in the auto market is transitory and

the Indian automotive market is going

to grow in the medium and long run;

riding on the growing economy, rising

aspirations and disposable incomes of

the middle-class households and people

from rural India.”

Speaking about the current slack in

economic growth, Ahluwalia said this

was primarily due to developments in

Euro zone. Allaying fears, he added

that the economy was on its way back

to the high growth traject ory as the

infl ation will drop to seven percent by

March and the rupee st abilising against

the dollar. “It is not likely to reach the

growth rate of nine percent in the next

fi scal but we will st rive to do much bet-

ter than seven percent,” he said.

Expressing confi dence on the future

of the Indian automotive market, Vice

Seventh Auto Summitshows the way to

manage crisis effectively

Interactive Session With PV Manufacturers

Nabeel A Khan


SPECIAL REPORT

Chairman, Mahindra Group, Anand

Mahindra said the automotive market

was at a take-off st age and would soon

be in the league of top fi ve producers of

automobiles in the world. Referring to

the moderation in growth at present, he

said, “When the market hits the bumpy

road, we need not get depressed but be

ready to take the challenges head on.”

Managing Direct or, Bajaj Auto,

Rajiv Bajaj said that playing in a special-

ised and focused area will entail higher

rate of success. SIAM President and

Chairman, Eicher Group, S Sandilya

said that the automotive indust ry in

India has made long st rides in all fac-

ets and the proof of the pudding lies in

the presence of all global majors in the

country and the massive response to the

11th Auto Expo. With automotive sec-

tor going through the transformation

const antly, building and st rengthening

relationships an ecosyst em would be the

way to tackle the challenges.

Th e single biggest challenge for

the st akeholders in automotive sect or,

which emerged from the deliberations,

is the shortage of trained manpower. A

message that emerged loud and clear

was that cust omers’ loyalty cannot be

taken for granted with growing aware-

ness and all-pervasive internet and IT.

Addressing the challenges of shortage

of manpower and cust omer relations

required out-of-box thinking. Inst ead

of the traditional pract ice of employ-

ing people, we should employ people

with aptitude, attutude and passion for

automobiles. Students and housewives

could be induct ed as part-time workers.

Likewise, extensive use of social media

networking and internet could come

handy for const antly engaging the cus-

tomers, Anand Mahindra and indust ry

leaders opined.

President, FADA, Nikunj Sanghi

while delivering his address said, “With

a combined turnover of around `360,000

crore, auto retail is three to four times

the size of rest of organised retail. Th e

unfortunate part is that while the rest

of organised retail st eals the attention

of the government, politicians and the

media alike and hogs headlines with

unfailing regularity, auto retail hardly

gets the attention it deserves and has no

nodal minist ry in the Central govern-

ment to address its concerns.”

Earlier during a motivational session

for the young generation, Gnanvatsal

Swamiji of Swaminarayan Temple,

advised the dealers, new entrants in auto

retail and aspiring youngst ers to work

hard and follow ethical pract ices in busi-

ness. No business can survive and sust ain

for long without honest y and ethics, he

concluded. �

(Centre) Dr Montek Singh Ahluwalia with (L) Rakesh Jain, Committee Member, FADA and (R) Nikunj Sanghi, President, FADA

A Cross-Section Of The Audience

CUTTING EDGE

31 FEBRUARY 2012 AFTERMARKET

NANOTECHNOLOGY has become

the buzzword of any application in

the indust ry; be it energy, environ-

ment, health, agriculture, consumer

goods and automation. Considered

to be a future technology, it aims at

making things 'ever smaller and ever

fast er'. In so far as the Indian scenario

is concerned, the development of nan-

otechnology is at its nascent st age.

However, the government and private

inst itutions are coming out with new

and innovative developments in the area

of nanotechnology.

Auto sect or being a major user of

technologies, has a signifi cant potential

for the use of nanotechnology. It can be

used in a plethora of automotive com-

ponents and ancillary product s such as

car bodies, windows, paint, wear resist -

ant tires, ultra-thin glare layers for

windows and mirrors.

Th e Chennai-based Pureshield

Impex, manufact ures surface coat-

ing and antimicrobial product s, and

Akmal Rahman B

A KFZ Car Glass Sealant By Pureshield

Next-gen technology to screen cars


CUTTING EDGE

has introduced KFZ car glass sealant

coating materials using chemical nan-

otechnology. KFZ car glass sealant can

remove the dirt, bugs, ice and other

contaminants on windows and wind-

screen. It also act s as an eff ect ive rain

repellent and rain water beads and sim-

ply run off while driving. During rains,

there is no need to use the windscreen

wipers at speeds of 80 kmph.

In a recent interact ion with

Aftermarket, Direct or, Pureshiled

Impex, Riyaz Mohammed Rafi que

said "Pureshield was set-up with the

object ive of bringing the benefi ts of

technological advancements happen-

ing all over the world into emerging

markets, fast er than before. We iden-

tify new technologies and its potential

benefi ts, and develop product s that help

realise those benefi ts".

Elaborating about the car glass seal-

ant, he added that it repels water and

impurities, and makes it easy to clean.

When applied to automobile wind-

screen, it enhances visibility while

driving, especially at night and during

rain. Pureshield develops many coating

product s for a variety of surfaces, which

impart specifi c properties to the surface,

as per the need and are cust omised for

South Asian and Indian conditions.

A nanotechnology-based coating is

up to a 100 nanometers in thickness,

thereby the application on any surface

will not refl ect any changes in its physi-

cal appearance. However the surface gets

a thin invisible coating with the desired

properties like hydrophobic, oleo phobic,

dirt resist ant properties, which also gives

an easy-to-clean eff ect to the glass.

Th e company has been working

on KFZ car glass sealant for over two

years. It was test ed in diff erent modes

of delivery with about 100 drivers. "We

got several positive and negative feed-

back that had helped us improve the

quality of the product , work out the

best way of delivery and to st andardise

the method of application," he added.

Usage And ApplicationTh e product comes with three sachets,

namely cleaning cloth, sealing cloth and

polishing cloth in addition to a pair of

unst erile surgical gloves. According to the

company, the surface should be cleaned

thoroughly of dirt, oil and grease deposit

by rinsing with water and wipe it dry.

Th e glasses are cleaned using the

cleaning cloth and leaving it dry before

applying the sealant. Once the glass gets

dried, the sealing cloth with moist ened

sealant has to be applied dist ributing the

sealant evenly on the surface with circu-

lar movements on the car glass. At the

end of the application it's recommended

to polish the surface with the polishing

cloth and dry it minimum for fi ve to six

hour before using the vehicle.

According to him, the sealant will

last for a period of six months to one

year and repeating the applications will

increase the life of the coating. Th e

product is priced at under `900 for

one windscreen.

Th e company is also planning to

introduce sealant for helmet visors,

coating for car body, alloy wheels, coat-

ings for leather, fabric seats and carpets

over the next two years. �

The car glass sealant repels water and impurities, and makes it

easy to clean. When applied to automobile windscreen, it enhanc-

es visibility while driving, especially at night and during rain


ADEA

THE knowledge of today’s cust om-

er when he walks into a showroom is

much more than what it used to be.

Some of them are even more aware

about the specifi cations of various

vehicles than our sales people. Such a

cust omer cannot be taken for a ride—

said President FADA, Nikunj Sanghi

during a panel discussion in reference

to the evolved cust omer behaviour in

this age of the internet.

Th e discussion was held during

the third edition of the Automotive

Dealership Excellence Awards

(ADEA), organised jointly by

Federation of Automobile Dealers

Association (FADA) and Auto Monitor.

Th e gathered delegates witnessed an

eff ect ive debate on the manufact ur-

er-dealer relationship in the Indian

scenario vis-à-vis globally. While the

dealers expressed concern about the

relationship between the two st ake-

holders is increasingly becoming

transact ional, the manufact urers reit-

erated the need for retail partners to

bridge the gap prevalent in areas of cus-

tomer service.

Taking the discussion further,

Direct or, Volkswagen, Neeraj Garg

pointed out that the main challenge for

retailers and marketers is to earn the

loyalty of the cust omer, who is educated

and well informed and has the choice

of exploring deals being off ered at the

multiple options available to them. For

this reason there has been remarkable

improvement in the performance of the

dealers on the sales side though a lot

needs to be done when it comes to the

service side of the business. Even the

dealers of top end cars need to bridge

this gap.

Executive Direct or, Ashok Leyland,

Rajiv Saharia diff ered with Garg on

the issue of loyalty of cust omers in

the commercial vehicle segment. “Th e

involvement of the dealership with

the cust omers in the CV segment is

more intense than the passenger vehi-

cle and hence it is not easily broken,”

he informed. However, he agreed that

“The challenge is to earn the loyalty of the customer”

Our Bureau


ADEA

since the machines in the CV seg-

ment are for the purpose of generating

income, the service has to

be remarkable.

When asked about a brand’s fail-

ure to retain its cust omers, because of

the incapability of the manufact urer to

produce a model to cust omers’ satis-

fact ion rather than the inability of the

dealer, Direct or, Marketing and Sales,

Hyundai Motor India, Arvind Saxena

said that the diff erentiation between

models could not be very huge, but

what is crucial is the way the cust omer

has been treated at the front offi ce by

the dealership, which can bring him

back to the brand. Th e loyalty is for the

dealer not for the model.

President, Marketing, TVS Motor

Company, HS Goindi, indicated that

the major challenges are faced by

two-wheeler manufact urers. “Th e two-

wheeler cust omer changes every three

years. It is a challenge for a manu-

fact urer to assess these changes and

foresee the requirement three years in

advance,” he said. Since the prime rea-

son for purchasing a two-wheeler is

commuting, the challenge for the dealer

lies in providing service as fast as possi-

ble. Th is is also triggered by the nature

of the Indian driver who brings the

vehicle to service centre only when it is

in an extremely bad condition.

Th e discussion took a heated turn

when the topic of relationship between

the two st akeholders was brought in.

While the dealer community is worried

as the relationship is becoming more

transact ional, the manufact urers viewed

that the dealer partners need to incor-

porate professionalism in their process

in order to achieve the common goal of

retaining cust omers.

Garg said that his company believed

not in selling dealer margins to the

retail partners but in selling business

opportunities, which can add value to

them. He said, “No dealer has asked

for higher margins in the last few years;

they have always asked about ways to

improve their bottom line; they look

for support on training, education,

recruiting manpower and creating

infrast ruct ure.”

Ford India’s Nigel Wark agreed with

Garg and said, “Our job is to work with

dealer bodies in facing challenges like

the cost of real est ate, fi nance and so

on, rather than worrying about higher

margins. Th e cost of interact ion with

each cust omer has to be optimised.”

Saxena viewed the association

between the two like a marriage—

“where you get into it after you think a

lot but when you get into it you st ick to

it”. Th is is applicable for manufact urers

and retailers, both of them are answer-

able to the cust omers.

Direct or, Frost and Sullivan, VG

Ramakrishnan concluded that cust om-

ers are the dict ators as they can hop

between dealerships to get the best

deal. He also st ressed on the need to

employ technology in order to receive

honest cust omer feedback. On the

vision of Dealer 2020, the manufact ur-

ers unanimously agreed that in an era

when cust omers are so demanding, auto-

motive dealerships need to excel in all

areas including sales, service, insurance

or fi nance to lure them. Th e need for

benchmarking in syst ems was st ressed

upon. Agreeing with them Sanghi said,

“Corporatisation of the dealership is the

future and the day is not far when retail-

ers of national level will emerge.” �

Although there has been

remarkable improvement

of the performance of the

dealers on the sales side, a

lot needs to be done when

it comes to the service side

of the business. Even the

dealers of top end cars

need to bridge this gap

Delegates During The Panel Discussion


ADEA

Automotive Dealership Excel-lence Awards (ADEA) 2011, organised jointly by FADA and Auto Monitor held in New Delhi on January 9, brought together the high and mighty of the autombile industry. Th e evening was fi lled with fun and excite-ment as dealers interacted with OEMs in a freewheeling chat to understand each other’s concern and pain areas as well as forge new relationships.

Given the current uncertainity in vehicle sales, one of the ma-jor concerns among dealers was the eff ort made by OEMs and other stakeholders in reviving sales and clarity from OEMs on their future outlook and strategy. Moreover, the process converged on areas of mutual concern like nature of relationship between dealers and OEMs, rising cost of conducting business, manpower and service quality.

With major concerns aired during the panel discussion and in the later interaction during the course of the evening, dealers promised further introspection and will-ingness to implement strategies that could deliver customer loyalty and trust. ADEA has reaffi rmed its status as the premier award of the automobile industry.

Industry captains converge at

third edition of ADEA

Dr Pawan Goenkaaddressing the gathring at the ADEA

R SeshasayeeVice Chairman, Ashok Leyland

Nikunj SanghiFADA President

T MurraliEditor, Auto Monitor addressing the dealers


ADEA

CATEGORY DEALER NAME STATUS BRAND

2W Sisodia Automobiles Dealer Of Th e Year Hero Motocorp

2W Golden Motors Most Aspiring Dealer Of Th e Year Hero Motocorp

3W JS Fourwheel Motors Dealer Of Th e Year Mahindra & Mahindra

3W Kanakadurga Motors Most Aspiring Dealer Of Th e Year Piaggio Vehicles

4W PP Automotive Dealer Of Th e Year Mahindra & Mahindra

4W Bhandari Automobiles Most Aspiring Dealer Of Th e Year Maruti Suzuki

CV Perfect Auto Dealer Of Th e Year Tata Motors Commercial Vehicles

CV RajesH Motors Most Aspiring Dealer Of Th e Year Ashok Leyland

CV Nidhikamal Automobiles Most Aspiring Dealer Of Th e Year Tata

Sales Satisfact ion Rajshree Automotive Across All Categories Ford

Service Satisfact ion TR Sawhney Motors Across All Categories Maruti Suzuki

Employee Satisfact ion SJB Automobiles Across All Categories Mahindra Navist ar

Safety Initiative St Antony’s Motors Across All Categories Tata Passenger Cars

Safety Initiative Speed Autotech Across All Categories Chevrolet

CSR Initiative Susee Automobiles Across All Categories Mahindra & Mahindra; Ford;Volkswagen; Porsche; Bajaj

CSR (Special Recognition) TV Sundram Iyengar & Sons Across All Categories Mahindra & Mahindra

Green Initiative Kalyani Associates Across All Categories Honda Motorcycles & Scooters India

TR Sawhney Motors bags the award for Service Satisfaction IndexSJB Automobiles bags the award for Best Dealer

on Employee Satisfaction index

St Antonys Motors bags the award for Safety Initiative Speed Autotech also bags the award for Safety InitiativePho

tog

rap

hs: D

ileep

Pra

kash


ADEA

Kalyani Associates recognised for Green Initiative by Hashit Rawal, President, HOEC Bardahl India

Susee Automobiles receives the award for CSR

R Seshasayee and Dr Pawan Goenka presenting the Two-Wheeler Dealer of the year award to Sisodiya Automobiles

TV Sundaram Iyengar & Sons receives special recognition for CSR

R Seshasayee, Vice Chairman, Ashok Leyland (L) and Dr Pawan Goenka, President, FEAS, M&M presenting the award for the Most

Aspiring Two-Wheeler dealer to Golden Motors

Kanakdurga Motors bags the award for the Most Aspiring Three-Wheeler Dealer


ADEA

(L) Nikunj Sanghi, FADA President & Sandeep Singh, Dy MD, Toyota Kirloskar Motors (centre) presenting the CV Dealer of the Year award to

Perfect Auto Rajesh Motors awarded the Most Aspiring CV Dealer of the Year by

Nikunj Sanghi & Sandeep Singh

Bhandari Automobiles wins the Most Aspiring Four-Wheeler Dealer of the Year awardPP Automotive bags the Four-Wheeler Dealer of the Year award

JS Fourwheel Motors bags the award for the Three Wheeler Dealer of the Year

Sandeep Singh, Dy MD, TKM presenting the award for the Most Aspiring CV dealer to Nidhikamal Automobiles


ADEA

THE increasing prices of real est ate

pose a threat on the profi tability of

automotive dealerships. And this con-

cern featured prominently during the

panel discussion organised as part

of third edition of the Automotive

Dealership Excellence Award

(ADEA). Delivering his address, the

Executive Vice Chairman, Ashok

Leyland, R Seshasayee said, “Real

est ate is going to be very important

and we have to learn as to how fru-

gally and how product ively we can use

the space we have. Vertical expansion

is very important.” Th is is also true

with the manpower; the dealers need

to be ensuring that how can they make

them highly product ive and give maxi-

mum output. Th e communication with

the cust omers and the mass-media

communication should focus on the

message, which is unifying in a much-

diversifi ed kind of a market like India,

he said.

Responding to the resonating

voice of the dealers for an exit policy

during the third edition of ADEA,

Seshasayee said, “You can have, and

should have an exit policy; you should

not be in an inharmonious relation-

“You should have

an exit policy”

Our Bureau

R Seshasayee, Vice Chairman, Ashok Leyland


ADEA

ship, because that is unhealthy for both

the partners.” Th e relationship is not

built merely by dealers coming in and

attending the weddings in a cust omer’s

family but should be more than that.

It is data mining—underst anding of

cust omers’ habits, underst anding the

behaviour of the cust omers and all of

this is possible with the help

of technology.

Having the details of symptoms of

individual cust omers as to what kind

of product he/she would look at and

what he/she will buy is more impor-

tant. To sense the relationship—this

should be the uniqueness of the brand

value of the Indian dealers. Th is kind

of relationship is required between the

dealers-cust omer and

dealer-manufact urer.

On the corporatisation of auto-

mobile dealership, he said, “Large

dealerships with pan-India presence

is possible, but the reason why most

OEMs have a family person running

an outlet, is just to ensure that you

don’t loose your personal touch with

the cust omers.”

While FADA President, Nikunj

Sanghi, during his speech, empha-

sised on employee satisfact ion said,

“It needs no reiteration that in today’s

competitive environment, employees’

satisfact ion is the single most impor-

tant fact or that can make or break an

automobile dealership. Th e growth

and cust omer satisfact ion go hand-in-

hand. It is employees’ satisfact ion that

can lead to the cust omer satisfact ion,

which in turn, leads to the growth and

development of any business.”

He added that ADEA, initiated

jointly with Auto Monitor two years

ago, is being carried forward with

added zeal and zest , as the number

of nominations received for this edi-

tion of awards suggest s. “Th e number

of applications for the awards has been

increasing as we have moved along

making it amply clear that the awards

are growing in popularity and drawing

increasing attention,” he added. �

You can have,

and should have

an exit policy;

you should not

be in an inharmonious

relationship,

because that is

unhealthy for both

the partners

Delegates During The Panel Discussion

Nikunj Sanghi, FADA President Addressing The Audience


ADEA

CREDIT Analysis and Research

(CARE Ratings), is a premier credit

rating and information services com-

pany promoted in 1993 by major

banks / fi nancial inst itutions in India.

CARE Ratings is recognised by the

government of India and all regula-

tory authorities including the Reserve

Bank of India (RBI) and Securities

and Exchange Board of India (SEBI)

for its rating and IPO

grading services.

Th e company has signifi cant pres-

ence in all sect ors including banks/fi s,

corporate and public fi nance. In last

few years, CARE Ratings has also

est ablished international footprints

by setting up the only licensed rat-

ing agency in Maldives. Furthermore,

it is also providing technical assist -

ance for setting up rating agencies in

Mexico, Ecuador, Bangaldesh and

Nepal. Until 30June, 2011, cover-

age of CARE Ratings has extended

to more than 10,644 entities with a

total value of `33,062 bn. It has been

market leader in rating of debt inst ru-

ments fl oated by various Banks/FIs.

Similarly, it also retains the leader-

ship position in IPO grading amongst

the fraternity in India.

Th e company is a full service rating

agency and off ers all product s off ered

by a rating agency viz. Issue Ratings,

Bank Loan Ratings, SME Ratings,

Project Gradings and Equi Gradings.

CARE Ratings has a dedicated

research division that covers automo-

bile sect or extensively with reports on

all segments viz. commercial vehicles

cars, two-wheelers, tyre and

auto ancillaries.

Designing ParametersDealership award is an innovative

concept. CARE has been associated

with ADEA since its inception in

2009. CARE Ratings’ core st rength

lies in demonst rating analytical

prowess and rigor in rating and rank-

ing assignments which has helped

in off ering unbiased third-party

assessment to the winner’s select ion

process. Th is has enabled it in fulfi ll-

ing the role of a Knowledge Partner

with utmost ease and profi ciency.

CARE Ratings conceptualised and

developed a scientifi c methodol-

ogy whereby subject ive parameters

The method to ranks


ADEA

provided to it were converted into

object ive evaluation exercise on which

subsequently the scoring model could

be developed.

It has been involved in the evalua-

tion process right from designing the

quest ionnaire, analysing the data col-

lated and fi nally list ing of nominees

for the jury to decide the winners.

Designing of quest ionnaire involved

identifying parameters essential for

each of the award category like pur-

chase experience, service experience,

employee feedback, corporate social

responsibility, green initiatives and

service initiatives.

A magnifi cent response of over 817

dealer applications was received in this

exercise.

Further, based on a logical and

methodical process (as detailed in box

below), CARE short-list ed top fi ve

dealers as nominees across each cat-

egory and each parameter, which were

presented to the high powered panel of

jury members.

CARE’s ranking model and meth-

odology described below has imparted

an impeccable degree of credibility in

the select ion of the ultimate winner. �

Ranking Methodology• Design of evaluation forms i.e quest ionnaires for all award categories.

• Developing the scientifi c quantitative model for assessment of the evaluation forms.

• Eliminating all such nominations where the number of responses received under each parameter index was below seven.

• Parameter weights (on a scale of 100) were assigned to the six award parameters index ie PE, SE, EF, CSR, GI and SI in order of their relative importance in the entire evaluation process.

• Developing a fi ve-point scale ranging from “Poor” (1)-“Average” (2)-“Good” (3)-“Very Good” (4)- “Excellent”(5) in order to capture the feedback and sat-isfact ion index of the respondents.

• Each quest ion in respect ive category further had sub-options covering vari-ous parameters on the survey.

• In view of the criticality of certain quest ions as against the whole universe of quest ions, each quest ion and the respect ive sub-options were assigned a quest ion weight and an option weight.

• Score for each parameter index per respondent was arrived by totalling the product of each quest ion score (answer * option weight) and quest ion weight.

• For the respect ive dealer–average of the above score w.r.t to no. of respond-ents were considered.

• To arrive on a consolidated score—respect ive parameter scores for each deal-er were added.

• Nominees were short-list ed based on the top fi ve consolidated scores.

• In case of CSR, GI and SI, which involved more subject ivity, CARE inspect ed the dealer nomination forms along with the various supporting documents subst antiating such initiatives.

• Th e jury with its vast experience and immense wisdom, provided a cutting edge in the fi nal select ion process of the short-list ed nominees.

• Th roughout the entire process, CARE’s role did not extend to either validate the data compiled or check the authenticity / accuracy of survey data.


STUDY

CAPGEMINI’S 13th annual glo-

bal automotive st udy, ‘Cars Online

11/12’—provides an indepth look at

these evolving dynamics. Th e dynamics

of consumer vehicle buying behav-

iour are changing rapidly, driving new

developments in technology and busi-

ness models. Underst anding these

rapidly evolving dynamics is essen-

tial to success for Indian automotive

companies.

For Indian consumers, the use of

the internet during the vehicle buying

process and ownership lifecycle con-

tinues to expand. From development

of new channels such as smartphone

apps and social media, to indust ry

trends like online buying, present

Changing consumer behaviour drives developments:

Capgemini


STUDY

st udy considers the impact of new

developments in the Indian automo-

tive indust ry along with key trends.

Th e st udy reveals that Indian con-

sumers are increasingly using web in

various phases (like research, online

buying, parts/ accessories buying etc)

of vehicle buying. Th e report shows

how over the years social media is

becoming more infl uential in buying

decision in Indian context. All these

along with other fact ors are leading

to shrinking buying cycle for con-

sumers especially visits to showroom.

Compared to markets in developed

countries Indian buyers are growing

more demanding about the quality

and quantity of car dealerships. Also,

demand for new—rather than used—

vehicles is growing in Indian market

where many consumers are fi rst -time

buyers.

Key � ndings for Indian automotive industry: � Th e role of the Internet:

Th e internet’s role during the vehicle

buying process is becoming increas-

ingly important as web usage for

both purchasing and research has

increased. Th e number of Indian

consumers researching online reach-

ing 95 percent in 2011 from 86

percent in 2010. Th e likelihood of

purchasing a vehicle over the inter-

net has increased from 52 percent in

2010 to 53 percent in 2011 in India.

Th e report st ates that 59 percent of

Indian car buyers say they are likely

to buy parts over the internet; the

same number want to buy accessories

online. Th us, the internet is becom-

ing a dominant tool for research and

purchase for consumers in India.

� Social media has become more

infl uential

Consumers in India exhibit a high-

er-than-average use of social media

during the vehicle buying process.

Th e content that consumers fi nd on

these sites can be infl uential in their

buying decisions: Results showed that

78 percent said they would likely pur-

chase a vehicle from a particular car

manufact urer or dealer if they found

positive comments post ed about that

vehicle make/brand, manufact urer

or dealer; and 54 percent said they

would be less likely to buy a vehicle

from a particular manufact urer or

dealer if they found negative com-

ments post ed on social media sites.

� Mobile/smartphone applications to

become a key channels

Mobile/smartphone applications to

become a key channel for vehicle

ownership communication between

Most Useful Mobile/Smartphone Applications (Percent Saying)


STUDY

consumers and manufact urers, con-

sumers and dealers, and consumers

and their vehicles. Apps considered

most useful by respondents include:

• Remote support features such as

remote locking and unlocking of

vehicle doors

• Care information like service remind-

ers about when maintenance is due

• Car care tips

� Aftersales servicing grows as a fac-

tor in vehicle decisions

Servicing is taking on a bigger role

for many consumers with aftersales

service climbing up the list of impor-

tant fact ors in choosing a vehicle.

In addition, servicing can infl uence

future buying decisions. As after-

sales servicing grows as an important

fact or in vehicle buying decisions,

consumers put increasing empha-

sis on the types of service contract s

they want. Signifi cantly, getting the

right service contract s can infl uence

future vehicle purchases. Car buyers

in India were the most likely to say

that the right service contract s would

infl uence their future vehicle buying

decisions. In vehicle service contract s

Indian cust omers focus on extended

warranty and vehicle insurance, fol-

lowed by cust omer care.

� Increasing demand for new, non-

traditional approaches to

vehicle buying

Nearly 52 percent of respondents

would consider alternatives such as

vehicle-sharing, up from 49 percent

in 2010. Another alternative—mo-

bility package typically provides

access to a wide range of vehicles,

services and accessories that can be

used as needed by the consumer for

a fi xed price and a specifi ed time

frame. Respondents (64 percent)

said they would consider mobil-

ity package as an alternative as

compared to 57 percent in 2010.

Ride-share services as an alternative

grew from 54 percent in 2010 to 57

percent in 2011.

� Intention to acquire new vs.

used vehicle

Th e st udy shows that there is an

increase in the number of consum-

ers planning to buy a new rather than

used vehicle. In India 92 percent

respondents intended to buy a new

car. Th e number of intended new car

buyers is highest in developing mar-

kets like India and China, where

many consumers are fi rst -time buyers.

� Consumers becoming more

demanding about dealerships

Another fi nding shows that car buy-

ers continue to be more demanding

about dealerships as only 45 percent

of respondents in India are willing

to travel more than 10 miles to pur-

chase a vehicle. About 39 percent

respondents said they are willing to

travel only fi ve-10 miles to a deal-

ership to purchase a vehicle. Th e

remaining 16 percent was will-

ing to travel less than fi ve miles to

purchase a vehicle. In the area of

‘Required Speed of Response from

manufact urer/ dealer to Consumer

Query’—48 percent respondents said

less than four hours.

� Buying cycle continues to shrink

Th e st udy shows evidence of the

shrinking buying cycle, especially

dealer visits, leaving dealers with

fewer opportunities to interact face-

to-face with cust omers. About 59

percent of Indian consumers st art

their research within two months of

purchase; 49 percent visit a showroom

for the fi rst time within one month.

Conclusions & RecommendationsTh is year’s Cars Online report makes

it clear that the automotive indust ry

faces critical changes and challenges

in the marketplace. Following are rec-

ommendations to help automotive

companies apply the report’s fi ndings to

their own business.

� Develop a formal social media

st rategy

With consumers in India exhib-

iting higher-than-average use of

social media during the vehicle buy-

ing process, the Indian automotive

indust ry has the opportunity to lev-

erage social media by developing a

formal social media management

st rategy—to attract and retain cus-

tomers, for brand building and other

business development act ivities.

� Maximise consumer interact ions

In order to take advantage of the

opportunities created because of the

growing number of channels and

devices used by consumers during

the buying process, Indian auto-

motive companies need to develop

holist ic marketing campaigns to

exploit all such touch-points.

� Experiment with alternative buy-

ing and ownership models

Consumers in India are particu-

larly interest ed in alternative buying

models, so Indian automotive com-

panies need to consider invest ments

in usage-based services. Companies

should test new waters as consum-

ers show budding interest in new

approaches such as mobility pack-

ages and vehicle sharing.

� Focus on holist ic dealer st rategy in

developing markets

With Indian consumers becoming

more demanding about dealerships,

along with dealer quality, proximity is

also critical as consumers are unwill-

ing to travel far to buy or service their

vehicles.

� Seize the online buying opportunity

Demand of Indian car buyers for

online buying of vehicles, parts and

accessories is increasing year by year.

Indian auto companies should keep in

mind various key fact ors consumers

are looking for when developing and

launching an online buying model. �


EVEN as it makes way for its Aust rian

brand, KTM to tap the growing per-

formance biking market in India by

converting 34 probiking showrooms

into KTM outlets, Bajaj Auto is look-

ing to upgrade its regular showrooms to

off er ‘probiking’ experience. Th e initia-

tive is aimed at widening the probiking

experiment, initiated around six years

back, and to help dealers upgrade qual-

ity and service delivery st andards to a

new level.

Around 600 odd dealers of Bajaj

Auto would be provided with requisite

training on service delivery, quality

and etiquettes to provide cust omers

across the country with experience

that is on par with its unique ‘probik-

ing’ experiment. “We are looking to

upgrade all our dealers to widely rep-

licate the probiking showroom as we

feel that cust omers across the coun-

try, and not a fortunate few, deserve

to have probiking experience. We are

looking to upgrade all our exisiting

Abhishek Parekh

Regular To Pro(L-R) Abraham Joseph, CTO, Rajiv Bajaj, MD, K Srinivas,

President, Two-Wheelers, at the uneviling of Pulsar 200NS

Bajaj Auto to widen its ‘probiking’ initiative, upgrade dealerships

SPECIAL REPORT


SPECIAL REPORT

dealerships by the end of the current

year,” said Managing Direct or, Bajaj

Auto, Rajiv Bajaj.

Th e company has identifi ed a

‘model’ dealership in Pune, which

will be gradually replicated across the

country. Th e upgradation process will

largely involve providing training and

know-how to help dealers deliver a

superior cust omer service and deliv-

ery experience, in addition to off ering

experience zones, accessories and other

features that are currently available in

probiking showrooms.

“Our dealers are expect ed to upgrade

and invest in their showrooms but our

focus would be mainly on soft skills

training in terms of service delivery

and cust omer satisfact ion as we repli-

cate our successful ‘probiking’ initiative

across the country. Th is will also involve

dealers upgrading their showrooms to

experience zones with necessary infra-

st ruct ure and support,” elaborated

President, Two-Wheelers Business,

Bajaj Auto, K Srinivas.

Probiking is direct bike retail ini-

tiative from the company for its range

of high end bikes through a network

of den type bike showrooms in all

metros, major Tier II & III towns.

Th ese showrooms are showcase of

the company’s technology & prod-

uct s where consumers can underst and,

feel and experience through self-

interact ive displays like tech centre,

Interact ive Design Station (IDS) &

dynamometer. It off ers diff erenti-

ated buying experience to cust omers

through various touch & feel points.

While tech centre off ers underst and-

ing of technology and product s,

IDS facilitates ‘Probikers' to access

detailed product information, key

in personal details, generate quota-

tions and generate printouts. Th e

dynamometer off ers excellent indoor

bike riding experience where all bike

performance charact erist ics like accel-

eration, speed, torque and power.

Th e company recently decided to

convert its probiking showrooms into

KTM dealerships, after the launch of

KTM 200 Duke. Th ese dealerships

would also off er other premium and

sports bike including Kawasaki Ninjas.

Bajaj unveiled its fi rst KTM product —

the 200cc Duke at `1.2 lakh recently.

Th e 200 Duke—powered by a single

cylinder, 200cc, liquid cooled, four-

valve engine with a top power of 25

BHP will compete with the likes of

Yamaha R15 and Honda CBR250R.

Th e company, which has a st rategic 39

percent st ake in Aust ria-based KTM,

plans to open six new showrooms in

Dehradun, Lucknow, South Mumbai,

Guwahati, Kathmandu and Margao to

sell KTM bikes. �

50

CUTTING EDGE

A new wireless version for its next-gen-

eration DataMan handheld indust rial

ID scanner, the DataMan 8000 series

has been developed by Cognex

Corporation. Th e new wireless commu-

nication module and base st ation with

Cognex Connect capabilities is now

available for users with extended range

cord free code reading applications.

Cognex Connect provides the most

fl exibility for communicating via indus-

trial protocols such as EtherNet/IP,

Profi net, MC Protocol and others in

addition to traditional support for USB

and RS-232. Th e DataMan 8000 series

is the only indust rial handheld ID

reader to support indust rial protocols

for both corded and cordless models,

allowing for easy integration, reduced

inst allation cost s and remote access to

diagnost ics.

Th e new wireless reader provides a

long working range—up to 100m—

with a large memory capacity for

reading codes when offl ine or out of

range. Th e base st ation comes st andard

with a spare battery charger built in and

is compatible with indust ry st andard

Ethernet, USB and RS-232 cables.

Common to all DataMan 8000

series models, is the syst em’s unique

modular design allowing any reader to

change between corded RS-232/USB

communication to indust rial ethernet

or to wireless with fi eld exchangeable

interface modules. Th e communica-

tion modules off er security for cust omer

invest ment as well as fl exibility ena-

bling users to modify their deployment

and communication methods to meet

future requirements. Th e base st ation

for the wireless model is equipped with

separate communication ports for USB,

RS-232 and ethernet options making it

the most versatile choice in the series.

Th e rugged DataMan 8000 series is

designed for the fact ory fl oor and off ers

the indust ry’s most advanced code read-

ing technology using two powerful

algorithms, 1DMax and 2DMax. Th ese

patented technologies provide the most

advanced decoding available for reading

virtually every type of code, every time,

with unsurpassed read rates, regard-

less of size, quality, printing method or

surface. Th e DataMan 8000 series also

off ers liquid lens variable focus technol-

ogy which allows a user to read small

2-D Direct Part Marks (DPM) as well

as long linear 1-D barcodes with a sin-

gle reader.

“Th is addition to our DataMan 8000

series makes it truly the most fl ex-

ible and advanced handheld reader out

there,” said Vice President and Business

Unit Manager, ID Product s Carl Gerst .

“We are happy to provide a cordless

reader that has unique features in addi-

tion to the incredible funct ionality that

is st andard for all DataMan 8000 read-

ers like reading robust ness, advanced

lighting and optics and fi eld inter-

changeable communication modules.”

Th e DataMan 8000 series is avail-

able in two base models:

DataMan 8500: Th e DataMan

8500 readers incorporate patented

UltraLight technology from Cognex for

superior image formation on any mark

type and surface. UltraLight illumina-

tion provides dark fi eld, bright fi eld and

diff use lighting all in one elect ronically

controlled light.

DataMan 8100: Th e DataMan

8100 includes all of the features of the

DataMan 8500 readers, with bright

fi eld illumination. Th e DataMan 8100

readers are ideal for applications that

require superior code reading perform-

ance without specialty lighting. �

5050 AFTERMARKETAFTERMARKET FEBRUARY 2012 2012

First wireless ID barcode reader with

ethernet released


REARVIEW

CAR detailing services are common

and widely available in metropolitan

areas across the country. However, cus-

tomers are always looking for a service

that is acceptable and provides a full

complement of highly professional auto-

motive services. Unfortunately, a very

small number of car care shops are con-

forming to achieve it.

3M Car Care, one of the organ-

ised players in car detailing in India,

has been working on its professional,

performance driven, auto-detailing

solutions. It has been benchmarked in

Indian auto indust ry to meet the day-

to-day needs of the consumers. “While

many failed winning the cust omer

expect ation, we direct ly communicate

with our cust omers to promote loyalty

and retention through special off ers

and extremely attract ive, competitively

priced treatments for cars” Chennai

Franchise, 3M Car Care, Dushy D

told Aftermarket.

Th e company’s Product s and

Solutions (a division of 3M India), was

introduced in India in 2002, after its

success in the US, China and other

parts of Asia. Irrespect ive of the cars’

condition, the company off ers a broad

range of product s, which include car-

detailing services and treatments that

are designed to maintain the car.

Th e company off ers car-detailing

services for car exteriors, interiors,

underbody and engine performance.

Normally, a vehicle is likely to get

external damage from various sources.

However, damage can be gradual, with

the passage of time it will show some

diff erence. Th e exterior rest oration

services include UV protect ion, exterior

beautifi cation, minor scratches, swirl

removal and surface enhancements.

Th e damages caused to the vehicles

exterior due UV rays can be prevented

by UV Protect ion services, which helps

minimise the fading of colour. Th is

not only protect s the car from natural

Akmal Rahman B

Adding Value to car service

Photographs: Akmal Rahman B


REARVIEW

oxidation, but also provides ultra-high

and glossy look. Minor scratch and

surface enhancements helps to remove

scratches, oxidation, st ains and imper-

fect ions of the paint, which lends a

durable, wet fi nish to the car. Th e

treatment also helps to rest ore natural

shin to painted surfaces and various

parts of the car.

“People normally avoid polishing

their car during the rainy season; I feel

it’s a big misconception, because polish-

ing protect s the car from watermarks

and ensures the beauty of the car exte-

riors last longer without any periodic

attention”, he added. Th e detailing also

includes exterior clay wiping and tar

removal, polishing, bumper dressing,

tyre dressing and glass cleaning.

3M’s dry interior detailing services

off er foaming car interior enrichment

treatment using Aqua DM technology.

Th is technology does away with water

or any other solvent for the cleansing

process. It uses dry vacuum to suck the

surface dirt followed by the foam based

spray treatment. Th is helps remove dirt

or st ains on seats, mud on the carpet or

clean a dirty roof. Th is can also be used

to clean other areas such as headrest ,

dashboard, st eering wheel, boot area,

door pads, front and rear windscreen,

windows along with rubber beading on

frames and doors, AC vents, door han-

dles, sunshades, pedals-clutch, brake,

accelerator, side of doors as well as seat

belts. Th is treatment act s as a disinfect -

ant by killing the germs that are spread

along the interiors.

Corrosion is a natural process of

degradation, which attacks the under-

body and interior panels of the car. 3M

has introduced anti-corrosion and rush

protect ion treatment to prevent the car

from rust ing, which help to rest ore the

durability of the car. It also protect s the

internal body panels, frame rails and

other inner cavities from corrosion.

Th e underbody treatment not only

prevents corrosion owing to water and

time, it also provides a noiseless drive

by dampening road sound with its

sound deadening property. Th e heat

insulation property helps to create com-

fortable interiors by insulating vehicles

interior from the extreme temperatures.

Security features like anti-chipping

property help to protect against sharp

object that hits the coated area.

Th e st ore also off ers performance

rejuvenation for both diesel and petrol

engines.Th e treatment removes carbon

deposits from intake valves and com-

bust ion chambers and helps to rest ore

power, performance, fuel economy and

effi ciency of the vehicle. Th e cost of

service diff ers depending on the car size

and services from single seat cleaning to

complete car.

Th e company has been looking to

create awareness about its exclusive

st ore in Chennai. It is also planning to

educate users about various product s

and solutions. “Initially we are looking

out to provide best service to our cus-

tomer, In future we will be expanding

our wings by getting another franchisee

in Chennai,” Dushy concluded. �


NEWSNEWS

DWINDLING supplies of used LCVs

could impact the small business sec-

tor according to a new BCA report by

Professor Peter Cooke and the team

at Buckingham University Centre for

Automotive Management.

‘Th e Used LCV Market Report

2012' suggest s the availability of cheap-

er good quality used LCVs will decline

in the next few years, because of the

double whammy of lower new van sales

since the recession and large corporate

fl eets keeping vans in service longer

before selling them.

Cooke suggest s this could have a

direct eff ect on small business, part-

nerships and sole traders, who are the

biggest buyers of used LCVs and may

even slow down economic recovery. Th e

shortage of units under fi ve-years old

could also present a real problem for the

wholesale and retail LCV trade who

could fi nd it increasingly diffi cult to

source good quality used LCV st ock.

Cooke commented, "Small busi-

nesses as a group are the largest buyers

of used vans and typically prefer vehi-

cles up to fi ve years old. However,

availability is falling because of lower

new van sales since 2008 and the trend

for larger businesses to hold on to vans

for longer."

Cooke confi rms this will have a

number of knock on implications for

the LCV marketplace for several years

to come. Th e average vehicle age will

certainly increase signifi cantly and

there may be a reduct ion in the overall

numbers of vans on the road.

He says "There will be fewer

‘f irst time' used vans coming to

market for buyers to choose from,

which will affect price and impact

used LCV supplies further down

the supply chain." The report high-

lights the looming used LCV supply

gap facing the industry over the next

few years. �

LCV supply drain may impact small business

LCV supply drain may impact SMEs


GLOBAL

BOSCH has produced its fi ve

millionth st art/st op st arter in

Hildesheim. Since product ion began

in 2007, more and more orders have

come in for this fuel-saving technol-

ogy. “Start/st op is a cost -eff ect ive way

to reduce fuel consumption consider-

ably,” said President, Bosch Starter

Motors and Generators division, Dr

Ulrich Kirschner. “We are expect -

ing every second new car in Europe

to be fi tted with a st art/st op syst em

by 2013,” Kirschner added. Currently,

this is true of one new car in three.

Almost all European automak-

ers are now integrating Bosch st art/

st op technology—into compact cars,

premium sedans, and even powerful

sports cars.

In the New European Driving Cycle

(NEDC), st art/st op syst ems reduce fuel

consumption, and thus CO2 emissions,

by up to fi ve percent.

In the NEDC urban cycle, the sav-

ing is as much as eight percent. In

heavy urban traffi c, especially during

peak hours, the potential saving is even

greater. And yet st art-st op does not

reduce comfort in any way, thanks to

the wide array of sensor information

evaluated by the syst em. For inst ance,

a battery sensor determines the bat-

tery’s st ate of charge. Only if a quick

rest art is guaranteed will the engine be

st opped. Another example is the vehi-

cle’s interior temperature. If it is st ill

very cold or too hot, the engine will

continue to run so that the occupants’

desired temperature is reached quickly.

Finally, there is a DC/DC converter

for st abilising the voltage of the elec-

trical syst em during st arts to ensure

that the radio, navigation syst em, or

hands-free telephone operate without

interruption.

In order to further reduce consump-

tion, and thus CO2 emissions, Bosch

engineers will in future gradually

extend engine shutdown-times. Th is

will apply initially to the time when

the vehicle is rolling to a halt, and

later even to periods when the driver is

merely no longer accelerating.

“Depending on the

type of route, the enhanced st art-st op

syst ems can save an additional 10 per-

cent of fuel,” Kirschner st ated. �

Bosch produces fi ve million start/stop starters


GLOBAL

BOSCH Automotive Aftermarket

division plans to acquire the service

solutions business of SPX Corporation,

headquartered in Charlotte, NC. An

agreement to this eff ect was signed in

New York City in January this year.

SPX Service Solutions develops,

manufact ures and sells diagnost ic

and service tools, workshop equip-

ment, and software for the global

automotive aftermarket. For 2011, the

business, which is based in Warren, MI

(USA), is expect ed to generate sales of

approximately $20 million (Euros 660

million). It employs some 2,700 asso-

ciates in 17 countries, primarily in the

US, Germany, France, and China. Th is

makes the planned acquisition

the largest in the hist ory of the

Automotive Aftermarket divi-

sion. Th e transact ion is subject

to normal closing conditions

and regulatory approvals, and is

expect ed to close during the fi rst

half of 2012. Th e purchase price

amounts to $1.15 billion (around

Euros 883 million).

“Acquiring SPX Service

Solutions will help make Bosch

one of the leading provid-

ers of diagnost ic solutions,”

said President, Automotive

Aftermarket division, Robert

Hanser. “Th e acquisition will

allow us to considerably expand

our market presence in the diag-

nost ics business, particularly in

North America. In addition, we

will st rengthen our position in

Asia Pacifi c and Europe, espe-

cially in our diagnost ics business

with automakers.”

Comprehensive Solutions For Service Organisations

Th e product portfolio of SPX Service

Solutions includes vehicle repair solu-

tions, including diagnost ic tools and

software, as well as special repair

service tools. In addition, SPX off ers

technical information, training pro-

grammes, equipment for dealerships

and repair shops, and services for auto-

maker’s service organisations. Th ese

product s are also used in automakers’

authorised dealerships and repair shops.

Th is acquisition will make Bosch a

comprehensive provider of solutions for

such operations.

Th e product s and services of SPX

Service Solutions can be found in many

diff erent applications, such as passenger

cars, heavy-duty trucks, light commer-

cial vehicles, agricultural machinery,

and off -highway applications.

President, SPX segment, David

Kowalski said, “We are proud that we

transformed Service Solutions from

a domest ic tool manufact urer into

a global supplier of diagnost ic solu-

tions, hard tools and repair information

services. Bosch is dedicated to the auto-

motive service sect or and has st rong

relationships with vehicle original

equipment manufact urers worldwide.

We think Service Solutions is a very

good st rategic fi t with Bosch.” �

Bosch plans to acquire SPX Service Solutions business

The acquisition will allow Bisch to expand market presence in the diagnostics

business, particularly in North America


GLOBAL

THE need for technical training is

growing at exponential rates through-

out the automotive aftermarket in

response to increasingly sophist icated

powertrain, safety and convenience

vehicle syst ems in new and late model

used cars and trucks.

Federal-Mogul is one of the lead-

ers in providing technical training and

support from its St Louis, Technical

Education Centre (TEC). Th e com-

pany has trained more than 200,000

technicians in the last 10 years.

Today, Federal-Mogul is enhanc-

ing its training and technician support

with the launch of an innovative

training solution that off ers partici-

pants a localised, problem-solving

approach to technical education.

Th e company will now take its

world-class technical training direct -

ly to technicians through a fl eet of

mobile training units. Th e 'Market

Connect ' training programme makes

technician training more accessible

and more aff ordable, and creates a

competitive advantage for Federal-

Mogul's cust omers, especially at the

technician level.

"We are leveraging our exten-

sive technician training programmes

delivered at our central training cen-

tre in St Louis by taking the training,

resources and experts on the road,

with a phased roll-out of a fl eet of

fully-equipped mobile training units

throughout the United States and

Canada. Th e result will be enhanced

training accessibility, less time away

from the shop and greater return on

invest ment for technicians and shop

owners," said Vice President, Federal-

Mogul North American Aftermarket,

Paul Johnson.

The mobile units will be centrally

scheduled and dispatched over sev-

eral geographic territories throughout

the US and Canada. They will deliv-

er core training to technicians using

experiential, on-site instruction and

new web-based and virtual train-

ing technologies. Through mobile

training, Federal-Mogul will deploy

resources directly into the market

on-demand, providing f lexibility to

address market and customer require-

ments, and increasing successful

service visits in the most eff icient

manner possible.

Th e mobile training units are part

of a broader st rategy of bringing turn-

key training services to the market,

increasing curriculum penetration and

maximising cust omer value by deliver-

ing the best possible Federal-Mogul

cust omer experience.

Th e fl eet will leverage and supple-

ment the Federal-Mogul TEC as well

as its online class off erings and tech-

nical hotline to bring Federal-Mogul

training and innovations direct ly to the

technician in the most effi cient manner

possible, raising training ROI for the

inst aller community. �

Paul Johnson, Vice President, Federal-Mogul North American Aftermarket

Market connect mobile training for auto

techniciansMobile fl eet delivers improved training ROI for

technicians and shop owners throughout North America


GLOBAL

LOGISTICS operators are on course

to meet their voluntary greenhouse

gas reduct ion target through the use

of a wide range of effi ciency improve-

ment measures, according to the second

annual report of the Logist ics Carbon

Reduct ion Scheme.

Th e scheme is the only sect or-based

initiative that records, reports and helps

reduce greenhouse gas emissions from

the logist ics sect or. During 2011, the

scheme membership grew to 59 com-

panies operating between them over

56,000 commercial vehicles (HGVs and

vans). Th e scheme received the endorse-

ment of Logist ics Minist er Mike

Penning MP in April last year.

During 2010, a reduct ion in emis-

sions intensity was recorded of 2.6

percent, meaning that participants

were emitting less carbon dioxide even

though their vehicle mileages may have

grown or remained the same.

Th e scheme works by collect ing fuel

usage data from participating compa-

nies and calculating carbon dioxide

emissions that result from its com-

bust ion in commercial vehicles. CO2

emissions from fuel represent over 90

per cent of the greenhouse gas emis-

sions of most road transport operators

and are the most easily measured and

managed part of their ‘carbon foot-

print'. Th e data is anonymised and

aggregated to produce a series of indi-

cators for the Scheme overall. Data on

vehicle mileages and company turnover

are also collect ed to allow the intensity

of emissions per kilometre and per mil-

lion pounds turnover to be measured.

Participants have committed to achiev-

ing an overall eight percent reduct ion in

these measures by 2015.

"Pressures on business during the

current tough trading times have not

deterred Scheme participants from

continuing their invest ment of time

and money into a wide range of car-

bon saving techniques," said Managing

Direct or of Policy and Communications

at FTA, James Hookham.

"Th e Logist ics Carbon Reduct ion

Scheme is showing the benefi ts of

invest ments and eff orts that are continu-

ally being made in transport operations

to make them more effi cient. Th ese have

always been going on but now we can

quantify the eff ect s and take credit for

the progress being made. Scheme partic-

ipants can be proud of their achievement

so far and the government was satisfi ed

with the vote of confi dence it gave the

scheme last April.

"Our goals for 2012 are to continue

and maybe accelerate this promising

trend. During 2011 we commissioned

a powerful and unique web applica-

tion from Heriot-Watt University that

allows fl eet managers to calculate the

best carbon saving technique for them

to invest in. Th e ‘Carbon for Money'

application compares the eff ect s of

nearly 40 diff erent fuel-saving tech-

niques from driver training to a switch

of traffi c from road to rail or water.

Th is allows fl eet managers to quantify

the carbon savings from the invest -

ments they are asking their companies

to make and guide them through the

maze of diff erent fuel-saving techniques

available. Th e application is free to use

for Scheme members."

Th e Logist ics Carbon Reduct ion

Scheme is managed by FTA but is

open to all commercial vehicle opera-

tors to join. Hookham concluded,

"Th e current and very real concerns

about the economy have tended to

drown out the equally serious need to

tackle climate change and meet st atu-

tory carbon reduct ion targets. Th e

scheme presents a very low cost and

low eff ort way for business of all sizes

‘to do their bit'. FTA is determined

that the logist ics sect or takes a leading

role in the economy by showing how

the never-ending quest for improved

effi ciency is also producing environ-

mental benefi ts for everybody." �

Logistics greenhouse gas emissions falling

PRODUCTS


Auto BearingsTHESE bearings are off ered in all shapes and sizes. Th e range includes deep-groove, self-aligning, thrust , cylindrical roller, tapered roll-er, thrust spherical roller, clutch, needle and roller bearings. Also off ered is a comprehensive range of automotive engine parts, automotive elect rical parts, automotive clutches, trailer parts, fuel Inject ion parts, automotive brake lin-ings, automotive brake shoes, fi lters, suspension parts, auto lights, mirrors, etc.

Cosmo Teck Mumbai, MaharashtraTel: +91-022-26403687

Mob: 09833811406


Website: www.cosmoteck.in

Wrench and SpannerSOLSONS Exports off ers small wrenches and spanners that replace 21 wrenches and operate 42 st andard sizes in inch, metric and SAE. Th ese wrenches and spanners automatically size any nut and bolt. Th e wrenches and spanners have self-adjust ing rack and pinion design. Features include: slip-free grip as harder as turned, the tighter these are gripped; quick ratchet act ion; and shockproof handles up to 100 V. Th e wrenches and spanners operate on rounded or st ripped nuts/bolts of any st andard or non-st andard size. Th ese are avail-able in award winning interact ive packaging.

Solsons Exports Pvt Ltd, Ahmedabad, GujaratTel: 079-2225 0488, 2642 3515


Website: www.solsons.com

Painting BoothTHE side draft, non-pressurised painting booth is totally com-pact and suitable for small and medi-um size component painting. This paint-ing booth is suitable for conventional or electrostatic hand guns with no addi-tion or modification. Adequate exhaust results in effective removal of overspray paint particles and thus eliminate its set-ting on wet painted

surface. The painting booth finds application in auto-mobile parts, control panels, pumps, valves, cycle parts, castings, fans, non-stick cookware, ball pens, air pins, refrigerators, etc.

Ami Industries, Mumbai, MaharashtraTel: 022-2686 3120


Website: www.amiindust ries.com

Nuts and boltsTHESE nuts and bolts available in all sizes are suitable for a varied number of equipments and tools, prima-rily electrical, electronic, automobiles and hardware. Each and every piece undergoes stringent quality con-trol checking before dispatch. Nuts and bolts of all sizes and specif ications and for usage in all type of equip-ment, gadgets, switches and tools are also available. Also manufactured are nuts and bolts as per customised requirements virtually for each and every kind of industry electrical gadgets, switches, telecommunication equip-ment, electronic equipment, machinery, automobiles and hardware.

Friends Engineering Works, Ludhiana, PunjabTel: 0161-267 3622, 501 4613


Website: www.fewnuts.com

PRODUCTS


Automotive CablesA wide range of quality automo-tive cables are off ered to wiring harness manufac-turers for their supplies to heavy-duty vehicles, like buses, trucks, tract ors, earthmovers, etc; and all four-wheelers and two-wheelers for the purpose of lighting, igniting, wiping, battery charging, st arter, st eering column, horn, signal-ing, motor antenna, motorised outside rear view mirror, power windows, st ereo syst ems, communication, etc. Th e automotive cables are manufact ured to reference st and-ards BS:6862, JIS:3406 and IS:2465 with bright annealed high conduct ive elect rolytic copper conduct or conforming to the requirements of IS:8130/BS:6360 and insulated with specially designed dielect ric grade Q-Flx brand PVC com-pound as per IS:5831/BS:6746.

Q-Flx Wires & Cables, Chennai, Tamil NaduTel: +91-044-26250549

Mob: 09884522777


Website: www.qfl excable.com

Tyre In� ator DIGITAL automatic tyre infl ator (model SetAir-201S) is fully-automatic, safe, elec-tronically-controlled closed loop syst em to infl ate tyres accurately to a preset pressure level by adjust ing the fi lling rate automatically after sens-ing the size and type of the tyre. Th e equipment automatically decides to infl ate or defl ate a tyre depending on the under-/over-pressure of the tyre. A single equipment can infl ate and defl ate tyres of all types of vehi-cles including mopeds, scooters, mobikes, cars, vans, buses, trucks and tract ors. Th e equipment off er utmost ease-of-op-eration to users who are not well-versed in English.

Instrument Research Associates,Bangalore, KarnatakaTel: 080-2852 0590/2/4


Website: www.irainst rumentation.com

Hydraulic Pallet Truck THE hydraulic hand-operated pal-let truck (model TP-40MM) is easy-to-operate, silent-in-operation, need low pulling power and off ers maximum maneu-verability. Th is pallet trucks is made from MS pressed st eel sect ional st ruct ure. Th e load is raised by pumping through

the handle and lowered with a simple foot operated control highest quality is maintained with hard chrome polished pis-tons and leakproof double-sealed packing. Availability range is in capacities of 1000 kg to 5000 kg and with fork length of 1100 mm to 3000 mm.

Textile Machinery Manufacturing CompanyAhmedabad, GujaratTel: 079-2216 1389, 2294 1747,[email protected]


Website: www.truckmanindya.com

Dock LevellerTHE dock leveler is ideal equipment for using wherever there is a diff erence in the level where goods are st ored and the level where they are to be

transported. Th is dock leveller act s as bridge, and enables in easy, quick and economical fl ow of work. Having high load bearing capacity, the dock leveler is available in various cus-tomised models to suit specifi c needs of cust omers. Th e dock leveler is available in capacity ranging from 500 kg to 10000 kg. It is also available with various options, like manual, elec-tric operated and battery-operated.

Servo Tech (India), Delhi, DelhiTel: +91-011-23259123

Mob: 09810287375


PRODUCTS


Head ShieldTHE head shield is used for TIG argon welding. It is made of heat-resist ant material. Th e head shield comes with fl ip-up type window, which allows users to see the ongo-ing operation and prevents harm-ful radiations and particles from reaching the eyes and face. Th e head shield is designed specially to protect the face, top of the head and the neck to a vertical line back of the ears. It is provided with heat gear-type ring, which retains the shield comfort-ably and fi rmly on users head and permits the shield to be tilted back overhead.

Atul Arc, New Delhi, New DelhiTel: 011-2573 6102,9811825256, 9810273058 (SK Jain)


Website: www.atularc.com / www.atularc.net

Automotive PaintsTHE NC automotive fi nish is a single component, air-dry-ing, and nitrocellulose based paint. Refi nishing coating is ideal for auto car and other vehicle to get good abrasion resist ance, petrol and oil resist -ance with better polishing property. Th e NC super fi nish is economical single compo-nent, air-drying, nitrocellulose based paint. Refi nishing is coating ideal base coat for auto car and other vehicle to get good abrasion resist ance, petrol & oil resist ance with better polishing property. Th e paint is also good for furniture and appliances coating where fast drying is required.

Emperol Colours, Mumbai, MaharashtraTel: 022-2506 5576, 09869711706

Email: emperol@rediff mail.com

Website: www.emperolcolours.tradeindia.com

Automotive Exhaust Flex Pipe

A typical auto-motive exhaust syst em runs very hot and encoun-ters an extremely corrosive and hos-tile environment. In addition, the range of motion between a softly mounted engine and exhaust pipe can be dramatic, especially with very little pack-

age room. Engineering a fl exible exhaust connect or demands careful attention to engine and chassis dynamics to ensure life-long durability. Th e automotive fl ex pipes are engineered to ensure life-long durability. Th e exhaust connect or provides a leak-free connect ion, meeting new emissions st andards, absorb engine rocking motions, and isolate vibration from the rest of the exhaust syst em, so passengers do not experi-ence poor NVH.

Alfa Flexitubes, Bahadurgarh, HaryanaTel: +91-1276-268119,+91-01686-267175

Mob: 09811209178

Email: alfafl [email protected]

Tools and Alloy SteelTHESE are import subst itute tools and alloy st eels that are off ered to meet the demands of major indust ries, like defence, heavy and medium engineering, automobile, sugar, cement and other small scale indust ries. Th e range of product s include, specialised st eel category of alloy st eel forgings, carbon spring st eel sheets, high manganese st eel plates, wear resist ant plates, die st eel blocks, fl ange st eels, boiler quality plates, etc. Apart from special st eels, normal range of EN series st eels is readily available off -the-shelf and the same is supplied in random lengths as well as cut lengths as specifi ed.

Steel Mart, Mumbai, MaharashtraTel: 022-2308 0096,09820038501


Website: www.st eelmartmumbai.com

PRODUCTS


Power BitsTULEX Indust rial Tools off ers power bits in two types, viz, Allen head and torx head. Allen head power bits are used for operation with a pneumatic screwdriver. Th ese power bits have male hex drive on one end which fi ts into the female hex shank of the screwdriver and on the other end is a male Allen head bit. Th ey are used for tightening of Allen head cap screws and bolts. Th e Allen head power bits are widely used in automo-bile assembly lines. Th e range covers ¼” (6.35 mm) hex drives for Allen head hex sizes from 3 mm to 10 mm.

Tulex Industrial Tools (P), Thane, MaharashtraTel: 0251-2436207


Website: www.tulextools.com

Socket SpannerTHIS worldclass socket spanner is available with handle, L-keys (hexagon and torx) and ball keys in diff erent sizes. Th e following are avail-able: hex nut socket spanner with han-dle short (size 3-13 mm) and long pattern (size 3-17 mm), hex nut driver with T-handle (size 4-14 mm), torx driver with T-handle (Tx 6-60 mm), torx nut driver with T-handle (E6 to E10), L-keys hex gun metal fi nish short (1.5-24 mm), long (1.5-24 mm), ball keys long (1.5-12 mm), torx keys short (Tx 9-50), long (Tx 9-45). Also available are sockets, spanners, hand tools, etc, pertaining to automobile and general engi-neering indust ries.

Summit Engineering Technology, Navi Mumbai, MaharashtraTel: 022-2764 2776, 2769 9667,9821150858


Website: www.summitengg.com

Engine OilMAHATHOL 2T Super is two-stroke engine oil developed with suitable base oil and select additives to minimise spark plug fouling and pre-ignition. This oil prevents rusting, minimises deposit formation and pro-vides protection against seizure, scuffing and wear. The oil also has advantage of lower oil consumption and contain diluents for easy mixing with petrol. This oil is recommended for all types of two-stroke engines of mopeds, scooters, motorcycles and three-wheelers. Recommended dosage of Mahathol 2T Super is 20 ml per litre of petrol.

Mahatha Petroleum, Chennai, Tamil NaduTel: 044-2247 1542, 09444065754


Website: www.mahathapetroleum.com

Slotted Machine ScrewsSLOTTED-type machine screws with cold forged and hot forged proc-esses, round head, cheased head, CSK head, Philist ar head and fl ang-ed-type are off ered. Th ese are made as per IS, BS, JIS,

ISO, GOST and DIN st andards or as per cust omer’s drawings and samples. Th reads can be st andard/coarse/fi ne pitch mm size, BSW, BSF, BA, etc. Applications are in machine tools, light and heavy engineering indust ries, textiles, elect rical and elect ronics, hydraulic, pneumatic, pumps, valves, bus body manufact uring, TVs, videos, fans, photocopiers, telefax machines, home appliances, washing machines, refrigeration, air-conditioners and other service indust ries.

Zenith Industrial Products, Mumbai, MaharashtraTel: 022-2847 0806


Website: www.zip-india.com

PRODUCTS


Piston CompressorTHE RCP series of piston compressor is factory-built and tested for highest reli-ability of operation. This is designed for ease of manoeuvring. The compres-sor is useful for intermittent operations for

wide range of applications. It consists of 2-7.5 hp. Model RCP-290 has 2 hp, 230 V/50 Hz, bar 10 G, 9 cfm, 90 ltr, etc; and comes in dimensions of 1000 mm x 410 mm x 820 mm. It weighs 67 kg.

Chicago Pneumatic Thane, MaharashtraTel: +91-022-3998 2731, +91-9833489164

Mob: 09967047733


Website: www.cp.com

Oil and LubricantLUBRICATION is neces-sary for the maintenance of motor vehicles, transform-ers, etc, as it not only makes the engine run smoothly, but also reduces its rate of wear and tear. Th e engine fuel pro-duces high pressure, which act s between the sliding surfaces like those in crankshaft bear-ings, and between the cylinder walls and the pist on. Frict ional forces act ing between the slid-ing parts cause wear and tear of the engine. Unless the engine parts are properly lubricated, serious engine troubles are likely to occur. Transformer oil, motor st arter oil, re-refi ned base oil, MTO spray oil, etc, are off ered as per International norms and st andards of quality.

Raj Transoils, Bahadurgarh, HaryanaTel: 0120-329817,9313045794

Forged and Turned Processed FastenersTHESE forged and turned processed fast eners are off ered as per draw-ings or samples. Th e range includes A-25, A-42, traub job, centreless grinding, thread rotting job, taping job, knurled bush, hollow pins, partly knurled pins, partly knurled bush, small thickness lock nuts, captive screws, pointed screws, machine turning jobs. Materials of const ruct ion are MS EN-1A, EN-8, 6.6, 8.8 grades, EN-19, 10.9 grades or 10 K, EN-24, 12.9 grade, brass, SS-304/316, etc. Applications are in machine tools, light and heavy indust ries, automobile, textile, hydraulic, pneumatic, elect rical, elect ronics and other service indust ries.

ABC Industrial Fasteners, Mumbai, MaharashtraTel: 022-2847 0806


Website: www.precibolts.com

Suspension ComponentsTHESE suspension components (including machined, forged and cast ) are used for commercial vehicles (LCVs, MCVs & HCVs) and passenger cars for vari-ous makes/models of vehicles. For Indian market a wide range of components for Tata, Ashok Leyland, Maruti, Swaraj Mazda, Hindust an Motors Ltd, Volvo, Mahindra & Mahindra, etc, are off ered. For overseas markets, these components are available for Volvo, Mercedez, Scania, Hino, Peykan and other trailers & trucks. Components, based on cust omers’ specifi cations and drawings are also developed. Designing solutions to cust omers for enhanced product performance and improved quality are also provided.

GS Auto International, Ludhiana, PunjabTel: +91-0161-2511001

Mob: 09815200589


Website: www.gsgroupindia.com


ADVERTISERS’ LIST

Pg No. Advertiser ...........................................Tel .................................E-mail ............................................Website

6 .........ADEA Awards ........................................+91-22-30034650 [email protected] ...... www.adea.in

11 .......Anand Automotive Ltd .........................+91-11-26564542 [email protected] ... [email protected]

15 .......ARO Equipments Pvt Ltd ......................+91-124-4585400 [email protected] ......... www.aroequipments.com

BIC .....Endurance Technologies Ltd ................................................................................................................ www.endurancegroup.com

4,8 ......Engineering Expo .................................+91-9819552270 [email protected] .............. www.engg-expo.com

FIC ...... Federal Mogul ......................................+91-124-4784530 [email protected] ............ www.federalmogul.com

BC ...... Lubrizol Advanced Materials India Pvt Ltd ....+91-22-66027800 [email protected] ....... www.lubrizol.com

3 .........Madhus Garage Eqpts ..........................+91-80-26660656 [email protected] .......... www.madhusindia.com

49 .......Manatec Electronics .............................+91-413-2248926 [email protected] ........................ www.manatec.net

33 .......Entrepreneur .......................................+91-22-30034631/33 [email protected] ...... www.eshop.infomedia18.in

41 ....... Seamless Autotech Pvt Ltd ...................+91-2135-662431 [email protected] ......... www.seamlessautotech.com

29 ....... Shriram Pistons & Rings Ltd ................+91-11-23315941 [email protected]

� Our consistent advertisers

DATA


N

ov. 2

011

1444

710

2365

966

1523

72

5696

76

2214

68

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84

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49

2880

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PRODUCT INDEX

ABS sensor cable and grommet ............................................ BC

AC service equipment ........................................................... 3

ADEA awards......................................................................... 6

Air-conditioning equipment ................................................. 15

Auto bearings ....................................................................... 59

Automotive cables ................................................................ 60 ...

Automotive exhaust fl ex pipe ............................................... 61

Automotive paints ................................................................ 61

Automotive products ............................................................ 11

Brake testing equipment ...................................................... 3

Braking components ............................................................ BIC

Chassis carrier ....................................................................... 41

Collision repair system ......................................................... 3

Dock leveller ......................................................................... 60

Dust cover ............................................................................. BC

Engine oil .............................................................................. 62

Exhibition - Engineering Expo .............................................. 4, 8

Forged and turned processed fasteners ............................... 63

Fuel bowl .............................................................................. BC

Gas analyser.......................................................................... 3

Head shield........................................................................... 61

Hydraulic pallet truck ........................................................... 60

Lifting equipment ................................................................. 15

Nuts and bolts ...................................................................... 59

Oil and lubricant .................................................................. 63

Paint protection fi lm ............................................................ BC

Painting booth ...................................................................... 59

Piston and piston ring .......................................................... 29

Piston compressor ................................................................ 63

Piston ................................................................................... FIC

Power bits ............................................................................. 62

Shift lever screen .................................................................. BC

Slotted machine screws ........................................................ 62

Socket spanner ..................................................................... 62

Spot welding equipment ...................................................... 3

Suspension components ................................................................63, BIC

Tools and alloy steel ............................................................. 61

Trailer and truck body .......................................................... 41

Transmission products ......................................................... BIC

Tyre care equipment ............................................................ 15

Tyre changer ......................................................................... 3

Tyre infl ation equipment ...................................................... 3

Tyre infl ator .......................................................................... 60

Wheel aligner ....................................................................... 3

Wheel alignment system - 3D ............................................... 49

Wheel balancer ..................................................................... 3

Wrench and spanner............................................................. 59

Product ................................................................................Pg No. Product ................................................................................Pg No.

FIC : Front Inside Cover BIC : Back Inside Cover BC: Back cover

From boats to planes to passenger

cars, Estane TPUs will offer you

solutions to keep your business moving.

In the transportation industry, Estane®

Thermoplastic Polyurethanes are widely used

for their excellent properties such as flexibility

over a wide temperature range, optical clarity,

flame retardancy, adhesion to various substrates,

superior abrasion resistance and extreme durability.

Applications

ABS Sensor Cable/Grommet

Shift Lever Skin

Fuel Bowl

Paint Protection Film

Dust Cover/Driveshaft Boot

Co-extruded Interior Parts

Sealing Material

Rail Pad

Estane® TPUs provide:

Abrasion Resistance

Elongation

Superior Tear Strength

Excellent Tensile Strength

Ease of Processing

© The Lubrizol Corporation 2011, all rights reserved.® Estane is a registered trademark of The Lubrizol Corporation.

Purchase it locally from our newly opened warehouse in

Mumbai!

Dust C

Co-e

Estan

For more information email us at

[email protected] or visit our web site.

www.lubrizol.com/engineeredpolymers

Documents

Aftermarket - February 2012