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"Latin America - is market prepared for exoected boom?" Fabricio Noronha, LiuGong presenation at Aftermarket Business Platform 2012, Part 2. More information www.aftermarketeurope.com
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*Economics
*Key Indicators:EconomicsBusiness Analysis
335%5%
80%80%
61%61%
69%69% 117%117%
92%92%
131%131%
6Latin America – Is the market prepared?
*
*Local culture**Market maturity Globalized, getting demanding
Heterogeneous
*Transportation – Logistics*Education – manpowerEducation – manpower
*New players increase competitionCHINA2012
CHINA2005
USA2012
BRAZIL2000
BRAZIL2012
*Black marketDEMANDING
Latin America – Is the market prepared? 7
*
*Manpower*Training and maintain
*When Sales are doing well:*Small aftersales contribution to
*QualityTraining and maintain
*Logisticsthe company profit (%)
*Low focus on aftersales*g*Manage resource and distribution
*When Sales are NOT doing well:
*Cost *Time*Flexibility
*M k t i t d
*Higher Aftersales contribution to the company profit (%)
*High focus on aftersalesCost Time *Market oriented*Supply chain management
High focus on aftersales
Latin America – Is the market prepared? 8
*
*Developing *Developing countries↓ Economy
↓ Employment
*Import factories/knowledge
↓ Employment ↓ Economy↓ Employment
↑ Economy↑ Employment g
*Great investments*Export/Import goods
↑ Economy↑ Employment
↑ Employment
Export/Import goods*Sustainable Growth
↑ Employment
Latin America – Is the market prepared? 9
*
Contacts:email: [email protected]: fabricio.noronha.brMobile: +55 (31) 9366-0807LinkedIn: http://br.linkedin.com/in/fabricionoronhaLinkedIn: http://br.linkedin.com/in/fabricionoronha
Latin America – Is the market prepared? 10