Types of Advertising AppealsTypes of Advertising Appeals

Celebrity AppealCelebrity Appeal:: A famous person appears A famous person appears on behalf of the product.on behalf of the product.

Expert EndorsementExpert Endorsement:: A professional A professional associated with a product type (like a doctor associated with a product type (like a doctor or teacher) recommends a particular brand.or teacher) recommends a particular brand.

Reward or “Free Gift” AppealReward or “Free Gift” Appeal:: An ad that An ad that offers a reward or a “free gift” to consumers offers a reward or a “free gift” to consumers who purchase the product advertised.who purchase the product advertised.

Humor AppealHumor Appeal:: An ad that makes you laugh An ad that makes you laugh to encourage you to buy a product.to encourage you to buy a product.

Types of Advertising Appeals 2•The Numbers Game: An ad that uses statistics (like 3 out of 4) to convince you of a product’s value.

•Bandwagon Appeal: An advertisement that tries to convince you that “everybody’s doing it” or everyone has a particular product.

•Product Comparison: An advertisement that compares one type or brand of product to another.

•Emotional/sentimental: An advertisement that appeals to the viewer’s emotions.

Have fun watching the Have fun watching the commercials!commercials!