Emotional Appeals in Advertising

Emotional Appeals in Advertising

Emotional Appealis a tactic used by marketers to evoke certain feelings in a target market. It can be portrayed and achieved through the use of images, words, music, and or sounds effects.Incident RoomThe target audience for this advertisement is the general public.Communication Objective: The goal for The Incident Room is to get people to come forward and share any information they may have on a crime or incident.

Incident Room uses emotion in this ad by evoking guilt through projections of a grieving mother.

Peta

Target audience: Women in their late 20s to early 50s who wear fur

Communication object: The goal of this ad is to prevent women and others to not wear real animal fur clothing.

PETA uses emotion by showing and letting their target audience know what they actually do to animals. Making their target audience feel bad, and sorry for the animal cruelty that fashion designers support.

Nike Hope Commercial

Target audience: young children mid teens

Communication objective: The goal of the Nike commercial is to give hope and motivate younger children to go after their goals and dreams.

It uses emotion by using hope. It motivates the target audience to go accomplish their goals, giving them hope that they are able to reach it. Inspiring their target to be who they dream of being.

Carlton Draught: Slow Motion

Target Audience: men, mid-late 20sCommunication objective: Increase usage and attract new customers. Carllton uses emotions to portray the fun and excitement these people are having while theyre drinking Carlton Draught at a bar together. The ad is played in slow motion to really capture the over obvious expressions of Im having a stupidly good time! The background music is also comedic to help associate humour, and happiness with Carlton Draught.

1985 Edsel

Target Audience: middle-aged family men who have (or desire) a classy lifestyle.Communication Objective: The goal for Edsel was to get people to test drive the car, because its a new product they want maximum exposure.Edsel uses emotion in this ad with the saying the most beautiful thing that ever happened to horsepower. Evoking desire through projections of beauty, and power.

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