APPEALS USED IN ADVERTISING

1. EMOTIONAL APPEAL Related to an individual’s psychological

and social needs for purchasing certain products and services.

PERSONAL APPEAL Personal emotions (safety, fear, love,

pride, joy) These emotions drive people to buy

products

SOCIAL APPEAL Social aspects such as recognition,

respect, status, affiliation can influences purchases

Peer pressure is sometimes used

FEAR APPEAL Often associated with beauty or health

products including insurance

HUMOUR Can help to catch viewer’s attention Often related to a benefit that the

customer can get out of it

2. SEX APPEAL Sex sells! Raises curiosity and often results in

strong feelings towards the ads

3. RATIONAL APPEAL (COMMON SENSE) Focuses on individual’s functional or

practical needs for a product or service

BIOLOGICAL NEEDS

BEST ADS… http://

www.youtube.com/watch?v=ls-HwZJrejM

http://www.youtube.com/watch?v=s_xI5E4zVFs