Assignment on

Different Appeals used in Pakistani Ads

(ADVERTISING)

Submitted to:

Sir Tahir Mehmood

Submitted by:

Muhammad Awais Gill (Roll # 03 )

Masters (morning) 3rd Semester

Communication Studies, BZU Multan

Dated, 29th October 2014

Introduction:The advertiser selects the advertising appeal that will attract the attention

of the audience most effectively. In other words it can be said that Advertising appeals are designed so as to creating a positive image of individuals who use the products. Advertising agencies and companies use different types of advertising appeals to influence the purchasing decision of the people.

Similarly in Pakistan, Advertising agencies and companies use different kinds of appeals to influence the public towards purchasing their products. Like . . .

1. Pepsi and Umar Gul Made for Cricket…

In this ad, the former cricketer Umar Gul is happened to play Balling but after drinking Pepsi he used to play Cricket well…

Appeals

Celebrity, Humor

2. Kashmir Cooking Oil…

Appeals

Patriotism, Culture, Celebrities

3. Olpers. . .

AppealsChildren, Religion

4. Dettol Soap. . .Like Commander safeguard, now dettol soap’s advertisement is also jingled.

Shahid Afridi is the protagonist.

AppealsJingle, Music, Patriotism, Children

5. Dulux Paint. . .

AppealColor

6. Qmobile. . .

AppSalNudity, Woman, Utility

7. Milk Pack. . .

AppealsCultural, Nature, Place

8. Mountain Dew

AppealsAdventure, Novelty

9. Brighto Paint. . .In this ad, in the beginning they only show the buildings painted by Brighto Paint but at the end of the day they opened it as an product.

AppealsColor, Suspense

10. Bonanza . . .

AppealsPrice, Glamour, Status

11. Axe ( body spray ). . .

AppealsEgo, Fantasy, Fear

12.Nido Milk. . .

AppealsFamily, Emotional

13. Cadbury Dairy Milk. . . A couple is exchanging gifts of chocolates which enhance their love . . .

AppealsLove, Emotion, Romance

14. Coca Cola

AppealEmotions, Family

The Final Words,To sum up the whole discussion, it can be said that because of the fact that

consumers ignore most ads but to grab their attention. At last it can be said that advertising appeals can sell the things to them who don’t need as well.