An overview of advertising & branding basics.Advertising
& Branding What do you mean by advertising ?To Define
advertising according to Philip Kotler & American marketing
Association
The Advertising is any paid form non personal presentation
of:
IdeasGoodsService by identified sponsor that is called
Advertising 5 Ms of Advertising The 5Ms of Advertising Checklist
for planning of a marketing or advertising campaign.MissionWhat are
the objectives?What is the key objective?MoneyHow much is it worth
to reach my objectives?How much can be spent?MessageWhat message
should be sent?Is the message clear and easily understood?MediaWhat
media vehicles are available?What media vehicles should be
used?MeasurementHow should the results be measured?How should the
results be evaluated and followed up?Some example of excellent
advertisement:Zoo Bus graphics matching to what they represent
(animals).A bus stop in the UK, designed to look like an oven, due
to cold climate
Roles & advantages of Advertising Types of Advertising
4 Key points to rememberSell goods/services directly to the wide
audience in market.
Helps creating a image in customers mind.
Creates a brand which can be easily recognized.
Helps in growing business.
That concludes Advertising Now lets move towards BRANDING.
