ADVERTISING

Introduction Definition History of advertising David Ogilvy Medium of advertising Advertising agencies Print advertisements Conclusion Bibliography

OVERVIEW

“ Never write an advertisement which you wouldn't want your

family to read.  You wouldn't tell lies to your

own wife.  Don't tell them to mine.” 

“Doing business without advertising is likewinking at a girl in the dark. You know what

you are doing , but no body else does.” - Stewart H. Britt

DEFINITION

According to Kotler and Armstrong “Advertising is any paid form of non personal presentation of ideas, goods and services by an identified sponsor.”

• Wall painting advertisements can be traced back to Indian rock art paintings that date back to 4000 BC.

• Egyptians used papyrus to make sales messages and wall posters.• In June 1836, French newspaper La Presse was the first to include paid advertising in its

pages• The first television advertisement was broadcast in the United States on July 1, 1941.• In India first television advertisement was broadcasted on September 15th 1959.• Public service advertising reached its height during World Wars I and II, it was called

“Killers versus Poets”.

1806 for a traditional (A Japanese ad from 1806 for a traditional medicine)

HISTORY OF ADVERTISING

1886

1880

1904

1905

19071920

David Ogilvy

David Mackenzie Ogilvy ,has often been called "The Father of Advertising.” David Mackenzie Ogilvy was born on June 23, 1911 at West

Horsley, Surrey in England. He worked as a chef in a hotel and after a year he started selling AGA cooking

stoves, door-to –door. His employer, asked him to write an instruction manual, The Theory and

Practice of Selling the AGA cooker, for the other salesmen . Thirty years later, Fortune magazine editors called it the finest sales instruction manual ever written.

Impressed by this manual  London advertising agency Mather & Crowther offered him a position as an account executive.

Television advertising Radio advertising Print media(Newspapers and magazines) Online / Internet advertising Outdoor advertising(Posters, billboards, mobile billboards) Alternative media(Covert advertising, POP ads, celebrity branding )

MEDIUM OF ADVERTISING

World's Top Advertising Agencies

Ad Agencies Headquarters

Ogilvy & Mather Manhattan, USA

JWT(James Walter Thompson)

New York,  USA

Saatchi & Saatchi New York, USA

Omnicom Group New York , USA

Aegis Group London, United Kingdom

INDIA’S TOP ADVERTISING AGENCIES

• Mudra communications Pvt. Ltd:-  Mr. Madhukar Kamath (Head)

• Lowe Lintas India Pvt. Ltd:-  Mr. R. Balakrishnan(Chairman and CEO)

• Ogilvy and Mather Limited:- Headed by Mr. Piyush Pandey• FCB Ulka Advertising Ltd :- Mr. Anil Kapoor (Managing 

Director and CEO)• RK Swamy BBDO Pvt Ltd:- Mr. Srinivasan K Swamy (Head)

CREATIVE PRINT ADVERTISEMENTS

BOS E N OIS E R ED UC TION HE AD PHO NE S ( DDB SIN GA POR E ad v ertisi n g ag en cy   )

Good Night Mattress(J&J Ad, Shanghai, China)

Protex hand wash (Young & Rubicam New York)

Aquafresh Flexigel

(Callegari Berville Grey, France)

 

Timotei hair spray (JWT , France)

Softlan ultra ( Y&R, Malaysia)

1993

1989

Adam LeAdam (Draft FCB)

Bangalore traffic police(Mudra Group, India)

Advertisement is the life blood of marketing. Advertising gives companies and businesses the opportunity to build up a brand and an identity. Advertisements help to sell the product as well as the company as a whole. Advertisements make customers aware of the product which benefits them and gives them a reason to invest in it.

CONCLUSION

1) www.wikipedia.org2) www.adsoftheworld.com3) www.ogilvy.com4) www.chillibreeze.com

BIBLIOGRAPHY