ADVERTISING IKey issues in advertising

6 ISSUES IN ADVERTISING

Puffery

Taste and advertising

Stereotyping

Children’s advertising

Advertising controversial products

Subliminal advertising

PUFFERY

PUFFERY

Advertising or other sales representations, which praise the item to be sold with subjective opinions, superlatives, or exaggerations, vaguely and generally stating no specific acts.

TASTE AND ADVERTISING

TASTE AND ADVERTISING

Everyone has different standards of good taste or bas taste. Talking about advertising, anything that leaves majority of the people uncomfortable falls under bad taste advertising

STEREOTYPING

STEREOTYPING

A stereotype is a popular belief about specific types of individuals.

Two types of stereotyping is typical in advertisement

RacismSexism

RACISM

A belief or doctrine that inherent differences among the various human races  determine cultural or individual achievement, usually involving the idea that one's own race  is superior and has the right to rule others.

HOW RACISM APPEARED IN ADS

A BLACK SERVER

BLACKS WORSHIPPING THE WHITE

MAKING FUN OF FACIAL FEATURES

MAKING FUN OF NATIONS

TEXT FROM THE PREVIOUS AD

Pakistanis love cricket and they love making money. Sometimes they combine the two with a good old Pakistani Match Fix so that the Black Caps get to win a game and the Pakistanis get a big cheque from the TAB

It's a win-win all round and we here at Moa love the business principles behind it, which is why we're offering a Pakistani Backhander of our own.

So for every 10 cases of Moa ordered, the contact person who does the ordering, that's you, gets 10 per cent of the match fee - a free case of Moa beer for themselves that we don't tell anyone about.

Is this ethical? No. Is it Pakistani? Yes!

But best of all no one's going to really care because all of a sudden there is Moa in the fridge instead of that frizzy lolly water from Otahuhu or East Tamaki.

Daryl Tuffey.Genuine all-rounder for Moa Beer(Daryl Tuffey's endorsing signature)

MAKING FUN OF RELIGION/ TRADITIONS

Racist VW ad (Muslim Terrorist).flv

Racist jello ad.flv

SEXISM

Sexism, also known as gender discrimination or sex discrimination, is the application of the belief that there are characteristics implicit to one's gender that indirectly affect one's abilities in unrelated areas. It is a form of discrimination or devaluation based on a person's sex, with such attitudes being based on beliefs in traditional stereotypes of gender roles. The term sexism is most often used in relation with discrimination against women

HOW SEXISM APPEARED IN ADS

Imagine a World Without Her

What would you do? How would you manage? Caring for a child or elderly parent, cleaning the house, driving the kids to soccer practice, cooking meals.

A recent study concluded that the value of the things she does can be as much as $43, 461 per year, not including overtime . . .

An ad from 2005

CHILDREN’S ADVERTISING

ADVERTISING TO CHILDREN

Two views

Since children are incapable of making decisions by evaluating the messages addressed to them, advertisements should not be directed towards them.

There are other self-regulatory mechanisms present in the society and it is parents’ or guardians’ responsibility to restrict advertising to children by moderating their media consumption.

CHILDREN’S TELEVISION ADVERTISING PRACTICE ACT – 1990 (USA)

Not more than 10.5 min/hour of advertisements will be displayed during children’s weekend television programming, and 12 min/hour during weekday programs.

Commercial will be distinct from programs, and program characters will be barred from promoting products.

ADVERTISING CONTROVERSIAL PRODUCTS

CONTROVERSIAL PRODUCTS

Tobacco

Alcohol

Prescription Drugs

SUBLIMINAL MESSAGES

SUBLIMINAL MESSAGES

Promotional messages the recipient is not aware of, such as those played at very low volume or flashed on a screen for less than a second, or hidden in the text. Its effectiveness is not supported by scientific evidence, and its use is considered a deceptive business practice in some jurisdictions.