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ADinfinitum is the leading Healthy Lifestyle Agency. We help build brands and excel in Branding, Public Relations, Social and Digital Media services.
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THE HEALTHY LIFESTYLE AGENCY
ECO-FRIENDLY& SUSTAINABILITY
EARTHFRUITS®
CHALLENGE:How do you make a small , but global story, reach the masses? You make it feel personal and share the rainforest experience.
HOW:For the big story we reached out to our contacts at Fortune Small Business Magazine who l iked the “small and global” angle. FSB ended up covering the story in a four-page article. We then worked with CNN Headline News who sent a f i lm crew to Brazil to f i lm EarthFruits on the ground in the Amazon. This resulted in a 3-minute segment that ran for f ive days and was seen around the world. Four months later, the story ran as a video diary on Fortune Small Business.com as well as CNNMoney.com for a whole week. This is a f irst for CNN who used the EarthFruits story to premier their video blogs.
RESULTS:By creating a f low of media coverage over a 12-month period with an estimated 86 mill ion consumer impressions and giving the brand a premium look and feel, EarthFruits experienced an increase in sales that grew steadily. In that year sales were 40% up from the previous year, and the year following saw a massive 500% increase.
FRUITSFROM THE RAINFOREST.
CREATIVE COLLATERAL & PHOTOGRAPHY
NATIONAL PR CAMPAIGN
WEBSITE & DIGITAL MEDIA
NUTRACEA
CHALLENGE:How to make sure the brand got high profi le media coverage at a t ime when they were looking to raise signif icant investment dollars.
HOW:We created a celebrity-studded charity event to change the perception of r ice bran and elevate the profi le of Nutracea. We worked with SuperModel Petra Němcová because of her connection with Indonesia—the event was to celebrate the f irst sustainable rice bran plant to be built in Indonesia—and her charity Happy Hearts Fund. Larry Jones the founder of Feed The Children, introduced a remarkable video about Nutracea’s feeding program in Malawi. CNN Money declared that Nutracea was “Making Rice Bran Sexy”.
RESULTS:Over 65 mil l ion consumer impressions helped keep Nutracea in front of investors, the business community and consumers elevating their corporate profi le at a crit ical t ime.
MAKING RICE BRANSEXY.
PRESS EVENT & COCKTAIL RECEPTION
THE VENUE
THE INVITATION
LONGJIANGRIVERCHALLENGE:How do you build a brand into a category leader? Start off with a bang.
HOW:Our strategy was to conduct an intensive B2B campaign leading up to an off icial business launch at the prestigious Asia Society in New York City. The event at the Asia Society was attended by all the key media invited including: The New York Times, The New York Post, Forbes Small Business, Crains, CNN, Brandweek, Product Alert, Holistic Primary Care, as well as international and Asian publications. We then init iated an intensive PR campaign that garnered signif icant coverage in al l categories including trade, consumer print, radio and TV. We consistently achieved our goal to be in one or more magazines each month. As media has a tr ickle down effect, we focused on big national placements including Fortune Small Business, which carried a three-page feature on Longjiang River. The publication dispatched a photographer to their facil i ty in China for the feature piece.
RESULTS:With our efforts in coordinating sales teams and trade shows and implementing PR and advertising campaigns, Longjiang River achieved national distribution in the natural product channel in a twelve-month timeframe.
FROMANCIENTTRADITIONS.
PRESS EVENT AT THE ASIA SOCIETY
THE VENUE
NATIONAL PR CAMPAIGN
CREATIVE BRANDING & COLLATERAL
ECO 18CHALLENGE:How to segue from a green mom blog with a loyal following to a more expansive website that could become a brand in its own right?
HOW:It ’s al l in the name. We wanted to create something that would be easy to remember and embody thepurpose of the brand, Eco—for sure and 18 because it has many posit ive connotations. The Hebrew wordfor “l i fe” has a numerical value of 18. Life itself is totally connected to and dependent on a thriving, green, clean ecosystem. By featuring a collective of creative writ ing individuals with a common goal, the diversity of backgrounds, cultures and interests keep the content fresh and unique.
RESULTS:Combined with a dynamic social media presence, Eco18 has become an established site that is now ready to evolve into an eco-brand.
COLLECTIVELY GREEN.
WEBSITE & DIGITAL MEDIA
SOCIAL MEDIA
CREATIVE CONTENT
SIMPLEPARTYPLEASERS
HOWSUSTAINABLEIS YOURWARDROBE?
GET YOUR GREENSON
HEALINGDEPRESSIONACROSS CULTURES?
CELEBRITY SUPPORTERS
LAURENCONRAD
JESSICAALBA
RICHARD DEMP,FOUNDER OFABE’S MARKET
MARK SMALLWOOD FROM RODALE
