Unlock your content’s full valueAFP’s powerful technology maximizes CPMs by matching the rightad with the right user at the right time. Our publishers always haveaccess to the latest ad units and targeting tools they need togenerate the most revenue possible.

Take control of your inventoryAFP lets you aggregate and manage demand from your internalsales team,YuMe’s sales force, and 3rd party ad networks,choosing the ad source that yields the highest CPM for eachimpression. AFP’s data analysis and inventory forecastingcapabilities make it easy to monetize every view.

Syndicate without headachesDistribute your content to as many partners as you want, and sendads from the same campaign to all of them.AFPmanages ad rightsand revenue shares across all of your properties and those of yourpartners.

Profit from new platformsAFP can monetize your broadband video inventory wherever andhowever you distribute it to consumers. AFP can handle it all, fromstreaming to downloads to live feeds, across PC,mobile and IPTV.

Get complete video ad ops with one integrationGetting started with AFP requires a simple, one-time integration.Once you’re video players have been ACE-equipped, you’ll be ableto program all of your business rules through our powerful webinterface. AFP works seamlessly with your existing display adserver (DoubleClick, Atlas, 24/7, etc.), content management(Brightcove, Ooyala, thePlatform, etc.) and sales management(Salesforce, Solbright) systems, along with 3rd party ad sources.

Maximize Your Video Revenue With ACEWe built ACE for Publishers (AFP) to handle the complexity of the broadbandvideo business. Some of the biggest brands in media use AFP to make the mostmoney possible from their video inventory,managing as many syndication partners asthey choose and expanding to any platform— from PC to mobile to IPTV. AFP offersadvanced targeting, the latest high-impact ad units, and tools to increase fill rates andeCPMs by coordinating multiple ad sources. Our proven technology serves over 30million ads per day and is used by over 600 publishers, including Microsoft, GlamMedia, NBC and Fox News.

contact us at: publishers@yume.com | www.yume.com

“By tapping into

YuMe’s targeting and ad

optimization capabilities,

we can now monetize our

embedded video players.

And marketers, who

previously shied away

from viral video, can now

associate themselves

with msnbc.com’s quality,

trusted content and

take advantage of viral

distribution.”

—KYOO KIMVP OF SALES, MSNBC.COM

DATA SHE E T

Publisher Key

Your operational profile

# of sites you own and operate (O & O)

# of sites in your network

# of sites to which you syndicate your content

ACE value-added feature categories

Platform / device coverage

Ad management & optimization

Content rights management

Content syndication

Custom ad unit support

Audience Extension

Targeting

BASIC PROFESSIONAL ENTERPRISE

The Challenge:Monetize premium content across a network of embeddable players.

The Solution:MSNBC uses ACE for Publishers for advanced targeting and rightsmanagement, while leveraging YuMe’s sales force for excess inventorymonetization.

The Challenge:Improve fill rates and eCPMs for content running on multiple properties andplatforms.

The Solution:Mondo Media has achieved a 100% fill rate and increased eCPMs by 70% byusing AFP to manage multiple ad sources, including inside sales, YuMe sales,and 3rd party ad networks and syndication feeds.

The Challenge:Maximize video CPMs with high-impact ad formats and support for live streamswithout disrupting existing display ad ops.

The Solution:Fox uses ACE for Publishers alongside its existing display ad server to inserthigh-impact ads into its live and archived video content.

contact us at: publishers@yume.com | www.yume.com

AFP in Action

DATA SHE E T

1 to 3

1

1

PC, mobile, TV

Yes

No

No

No

No

Basic

4 to 10

11 to 50

11 to 50

PC, mobile, TV

Yes

Yes

Yes

Yes

No

CMS

> 10

> 50

> 50

PC, mobile, TV

Yes

Yes

Yes

Yes

Yes

CMS, BT, re-targeting