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Becoming an Agent of Trust Publisher and Retailer Strategies and the Book as Platform chris brogan // @chrisbrogan [email protected] // 617.759.3639 #bea #trustagents

Trust Agents for Publishers

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Page 1: Trust Agents for Publishers

Becoming an Agent of TrustPublisher and Retailer Strategies and the Book as Platform

chris brogan // @chrisbrogan [email protected] // 617.759.3639#bea #trustagents

Page 2: Trust Agents for Publishers

trust agentsa definition

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trust agentschris brogan and julien smith

http://tinyurl.com/trust-agents

Page 4: Trust Agents for Publishers

wiifmlandscape // framework // 6 secrets of trust agents

Page 5: Trust Agents for Publishers

the landscapewhat are all these social media things?

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blogs

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twitter

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video

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twitter

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twitter

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facebook

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listening

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listening

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listeninggoogle “grow bigger ears” for the guide

http://search.twitter.comhttp://blogsearch.google.comhttp://www.technorati.comhttp://www.alltop.comhttp://www.upcoming.org

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apps

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apps

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platform thinkingbeyond shiny and new: how to USE these

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platform thinking

awareness

prospecting

sale

community

nextprojects

Page 19: Trust Agents for Publishers

platform thinking

awareness

prospecting

sale

community

nextprojects

video

blog

photos

listening

Page 20: Trust Agents for Publishers

platform thinking

awareness

prospecting

sale

community

nextprojects

touch value-add

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platform thinking

awareness

prospecting

sale

community

nextprojects

touchinvite tocomm.

velvetrope

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platform thinking

awareness

prospecting

sale

community

nextprojects

touch

collab

self-organize

listening

Page 23: Trust Agents for Publishers

platform thinking

awareness

prospecting

sale

community

nextprojects

touch

listening

Page 24: Trust Agents for Publishers

platform thinking

awareness

prospecting

sale

community

nextprojects

video

blog

photostouch value-

add

touchinvite tocomm.

touch

collab

self-organize

touch

listeninglistening

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6 secrets of trust agentsshhhhh

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make your own gamedon’t play by other people’s rules

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be one of usoutsiders can’t buy influence

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the archimedes principleleverage is everything

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the archimedes principlethe web is the ultimate leverage engine

HTTP://WWW.FLICKR.COM/PHOTOS/MATTHEWJETTHALL/1484609462/

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agent zeroyour network is all powerful

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agent zerodunbar’s number on end

HTTP://WWW.FLICKR.COM/PHOTOS/BLYZZ/2616797794/

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best advice on agent zerobe helpful. be humble. share.

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human artistthe importance of the “social”

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don’t be that guy

HTTP://WWW.FLICKR.COM/PHOTOS/FACEME/2840584654/

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share. equip. empower

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build armiesmore is better than one

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from factory to cafecafe-shaped conversations

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mass customizationreplication instead of scale

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mass customizationreplication instead of scale

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in sum

align tools to a cohesive frameworkmake your own gamebe one of uslearn archimedes principlebe agent zerobe a human artistbuild armies