Acclaim Badges Promote Skills and Certifications
Badges are helping learners tell their professional story
Strategic value emerges for human capital management
Tips for the webinar
Peter JanzowSenior Director & Open Badges LeadPearson, [email protected] / @pjanzow
Rise of the alternative credential movement
Open credentials and Open Badges
Adoption and acceptance
Third party industry credentials
Corporate and workforce learning and training
Emerging best practices
Q: Why are alternative credentials exploding,
while professional learning opportunities proliferate
A: Because people should get credit for what they
know and what they can do
An open standard to recognizeand verify learning.
The Open Badge Napkin Sketch
certification, certificate, license, degree, diploma, achievement, award, micro-credential, competency, learning outcome, nano-degree, credential, badge, progressive credential, stackable credential, rank, authority, fellowship, member, associate, credential, designation, endorsement, brand, mastery, expert, professional, master, proficiency, competency, ID, clearance, title, expert, passport, authentication, trust network, grade, user, approval, expertise, accreditation etc.
The badge is not the thing. The badge represents the thing.
Have you earned any open badges? (Y/N)
Where are we with Open Badges? 10M to 20M issued(?)
Millions of badge earners
General awareness of badges, microcredentials and unbundling ideas in post-secondary education
General awareness and wide adoption in 3rd party credentialing and in the IT sector
Growing awareness in hiring practices and corporate training
Much work to do
Respected brands. Resume-worthy achievements.
Acclaim Badges represent learning achievements for professionals
Document and communicate Who is the learner? What did they learn? Who says they did this?
Provide context and showrelevance of learning
Secure and verifiable Track and report data
You get what you measure.
Key performance metrics How many badges were issued?
How many issued badges were claimed?
If claimed, did earners mark them public?
Were badges shared? If so, how frequently?
Where were badges shared?
When shared, what activity was generated?
Were badges useful in connecting learners to jobs and new opportunities?
If so, how?
How are badges being used by badge earners?
https://twitter.com/search?f=tweets&vertical=default&q=view my verified achievement&src=typdhttps://twitter.com/search?f=tweets&vertical=default&q=view my verified achievement&src=typd
Search for badges in the wild
Go to Twitter (be sure to be logged in) Search for View my verified achievement or youracclaim.com This is the live feed of badges being shared by Acclaim users Click on any badge for more information and for real-time
You can also do this for badges from other sources (if those sources identify themselves in the postings)
What is valuable about Badges?
Display your credentials online in professional networking sites
Verify a job applicant's credentials in a simple, secure manner
Allow employer to verify your credentials in a simple, secure manner
Receive notifications about job or developmentopportunities that align with your professional goals
Based on a survey of badge earners conducted by Acclaim, 2016
Badge earner testimonials A sample of feedback from candidate surveys
I got a great response from connections on LinkedIn.
I added the badge to my website to help me stand out from others.
A potential employer was able to verify my certification.
A lot of people in my LinkedIn list did not know that I am CCE certified till I posted my badge. Not many read profiles (generally in fine print) but a logo provides a bold announcement and people sit up and notice.
The ability to show customers the badge eases their mind when thinking about allowing me (the engineer) to get close to their environment.
If you shared your badge, tell us why
This is an opportunity for me to share my status. To share my achievement and encourage others to achieve the
I love to share my credential on social media so people know whom to speak with whenever they need my skills.
I feel pride to share the achievement on a platform where associates with similar interests get to know about what I can do and possibly inspire them to pursue the same.
To share my experience with friends and connections.
Have you ever used a badge to verify an employees qualifications? (Y/N)
Did you know badges could be used to connect with career opportunities?
Badges in the Enterprise
The case for talent analytics for Teaming, Development and Engagement
The power of growing your brand through badges for learning recognitions
Badges increase the online reach of brands, exponentially
75% of Acclaim badge earners share their badges to LinkedIn. The average LinkedIn account has 200 connections.
If your learning programs reach just 1,000 learners pear year, and 75% share a badge on LinkedIn, we reach 150,000 potential views per year.
"I find the badge program a great way of learning and hope more badge options will be offered soon.
"In a recent interview, this badge gave me a chance to elaborate about a learning activity that helped improve
"More people are viewing my LinkedIn profile after adding the IBM badge to my list of accomplishments.
"A truly worthwhile initiative that allows validation of my knowledge and skills. Way to go IBM! Thanks."
The IBM Case Study key outcomes
Open Badges are driving the behavior we want
The IBM Case Study key outcomesBig Data University Case Study: 14 Online Courses
Analytics and reports
Skills registries and the value for teams
Acclaim is the best platform for organizations that work through networks and partner ecosystems.
Our Authorized Issuer features ensure that your partners can issue badges and access reporting features only for those badges you authorize.
Template-by template access Assign issuing partners access to all badges, or restrict access to only specific badge templates.
Top down reporting by template All badge program data flows up for visibility to the primary organization, but Acclaims robust reporting can also be restricted by template for authorized issuers.
Allow partners to issue your badges
More things badges can do
Expire and be renewed (revoke, replace, next offering)Recommend next steps, provide context and pathways
Making the business case for badges
Direct value to your organization Badges accepted & shared x views per share = Impressions Impact on program persistence, completion and progression = Increased engagement
and value of your programs Impressions x conversion rate = Direct revenue generated Impressions x brand value = Indirect brand building value
Value to partner networks and affiliate programs Badges authorized x Views per Share = Impressions for partners Impressions x Conversion rate = Direct revenue generated for partners Impressions x Co-brand value = Indirect brand building / partnership value for partners
Information and analytics value Value of information about specific skills and related labor market demand (context,
relevance) Value of information about skill gaps by geo, by segment, by competency, by authorized
Peter JanzowSenior Director & Open Badges LeadPearson [email protected] / @pjanzow
Q & A
More ways to get involved