BON NOSH | Brand Identity

BonNosh is the parent brand of OodleTip that creates innovative culinary products. We created the brand name and identity of BonNosh to communicate a fancy fun attitude that speaks to the home gourmet and entertainer.

jennie HYeR mcgee

© 2013 Thermostat. All rights reserved.

BON NOSH | Package Design

The OodleTip is a one-piece, disposable food-filling and decorating bag with attached tip. The proprietary tip can be cut to achieve a desired star or round pattern which makes food prep and decorating easy and mess free. We designed the clean, simple box to highlight the tip and imply the bag shape using multiple piping decorations this product creates. We also developed the naming for OoodleTip as well as the box structure.

jennie HYeR mcgee

bAd HAiR dAY | Package Design

Coastal Wine Brands is working to create Bad Hair Day which targets a Millenial age group and predominantly female audience. The brand has a pampered and salon-like personality that references the need for some comfort with friends to get over a bad day. We created the brand and varietal names to pair with the sophisticated yet fun appearance.

jennie HYeR mcgee

© 2013 Thermostat. All rights reserved.

fluenT edgewoRks | Brand Identity

Fluent Edgeworks is the premier IT cosourcing company, specializing in the design, sourcing and management of network edge solutions for enterprise clients. By cosourcing, and not insourcing or outsourcing, they partner with companies to build a seamless integration of WAN and cloud services. The identity expresses the Fluent name by revealing a fast back and forth network communication through the use of negative space and letterform edges.

jennie HYeR mcgee

© 2013 Thermostat. All rights reserved.

fluenT edgewoRks | Business System

The business cards and stationery system highlight the Edgeworks portion of the brand by having the Cosource IT tagline bleed off the edge of the card with a seamless foiled technique.

jennie HYeR mcgee

VicToR VineYARds | Brand Identity

Victor Vineyards is a new winery in Victor, California, just outside of Lodi. The location has a fruit packing history that represents the area’s enduring grape industry. To pay homage to this background, we took inspiration from their industrial building materials and crate labels. The result is an identity that embodies the vineyard’s history while conveying a contemporary sensibility.

jennie HYeR mcgee

VicToR VineYARds | Package Design

The Victor Vineyards packaging reflects the brand’s industrial heritage while incorporating a modern appearance through the use of the big “V.” Various touchpoints were also created to be used in the upcoming tasting room.

jennie HYeR mcgee

© 2013 Thermostat. All rights reserved.

jennie HYeR mcgee Designer jennie@hyerthinking.com | hyerthinking.com 804.301.1629 | behance.net/hyerthinking | creativehotlist.com/jmcgee2

educATion PortfolioCenter, Atlanta, GA | October 2008 Graphic Design, graduate studies

CollegeofWilliam&Mary, Williamsburg, VA | May 2006 Bachelor of Arts in Art & Art History

StudyAbroadItalyProgram, Florence, Italy | Spring 2005 eXPeRience 9/11-8/13 Thermostat, Berkeley, CA | Designer Lead designer on branding and packaging projects. Other responsibilities involve production, naming and copywriting. Clients include BonNosh, Early Edge California (formerly Preschool California), Fitbit, Fluent, Lumosity, Spacho, StrongLoop, Thomas Henry Wines, Trellis, Velocify (formerly Leads 360) and Victor Vineyards.

2/11-6/11 FortyFortyAgency, Berkeley, CA | Designer Developed and executed original concepts for branding systems. Created collateral for existing brands. Clients include the Washington Nationals and Jacksonville Transportation Authority.

9/07-present CaféCaturra, Richmond, VA | FreelanceWork CTOForum, Santa Clara, CA FamilyGuidanceCenters, Richmond, VA NiceAdvertising,San Francisco, CA PeterPaulCenter,Richmond, VA RichmondFirstClub, Richmond, VA Unboundary, Atlanta, GA UNITDesignCollective, San Francisco, CA

4/10-1/11 Thermostat, Berkeley, CA | FreelanceDesigner Worked with Creative Director to conceptualize packaging projects and new branding systems for clients such as Cecchetti Wine Co., Citizen Chef, DFV Wines, Pensco Trust Co. and SIG Electronics.

7/09-3/10 LandorAssociates, San Francisco, CA | DesignIntern Developed branding and packaging design concepts and instrumental in presentations for clients such as Chevron,Coors, IHOP, Microsoft and Nationwide Insurance.

6/09-7/09 CircleSStudio, Richmond, VA | FreelanceDesigner Responsible for applying Wells Fargo’s brand standards to Wachovia Securities’ print applications.

6/06-8/06 MartinBrandingWorldwide, Richmond, VA | DesignIntern Assisted lead designer in creating print and marketing materials.

9/05-5/06 MuscarelleMuseumofFineArt, Williamsburg, VA | PRIntern Created and launched a quarterly Newsletter publication, wrote press releases, designed event posters and various collateral, all of which led to over a 50% increase of publicity for the Museum.

5/05-8/05 VirginiaMuseumofFineArts, Richmond, VA | MarketingIntern Developed the Volunteer Manual and created an Art Association contact list to increase membership. eXPeRTise Adobe CS5 (Illustrator, InDesign, Photoshop, Acrobat; splash of Flash) Microsoft Office, Apple iWorks (Keynote, Pages, Numbers) Book Binding, Letterpress & Woodcut Printing

HonoRs Wine label featured in HOW International Design Annual | March 2013 Work published in CMYK Magazine #42 issue | November 2008 Furniture design piece selected for Design Within Reach exhibition | Fall 2008 Paper dress selected for the MODA exhibition | Summer 2008 Recipient of AIGA Atlanta annual scholarship | Spring 2008

AffiliATions Spark Program Mentor AIGA SF Membership Committee Member & AIGA SF Volunteer