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About MEC:
MEC was conceived by six Canadian climbers who wanted a place to
buy gear not carried by conventional retailers: gear for
mountaineering, rock climbing, ski touring, and hiking. (August 1971)
Today MEC supplies outdoor equipment to over 3 million members worldwide.
MEC is a member owned and run retail consumer co-operative, which aims to provide quality gear, clothing and services for “self-propelled wilderness-oriented recreation”
“MEC is the largest retail co-operative in Canada and demonstrates what can be done through collective democratic ownership. Their commitment to green building, community grants, ethical purchasing, product sustainability, and promotion of Canada-wide parks and protected areas demonstrates the best of what business can be in our society.”
About MEC:
MEC was conceived by six Canadian climbers who wanted a place to
buy gear not carried by conventional retailers: gear for
mountaineering, rock climbing, ski touring, and hiking. (August 1971)
Today MEC supplies outdoor equipment to over 3 million members worldwide.
MEC is a member owned and run retail consumer co-operative, which aims to provide quality gear, clothing and services for “self-propelled wilderness-oriented recreation”
“MEC is the largest retail co-operative in Canada and demonstrates what can be done through collective democratic ownership. Their commitment to green building, community grants, ethical purchasing, product sustainability, and promotion of Canada-wide parks and protected areas demonstrates the best of what business can be in our society.”
Follow MEC:Follow MEC: Website: http://www.mec.ca
Facebook:http://
www.facebook.com/mec
Twitter: http://twitter.com/mec
Blog: http://blog.mec.ca/
YouTube: http://www.youtube.com/mecvideos
Flickr: http://www.flickr.com/groups/mec_photos/
Facebook:
facebook.com/
mec
Facebook:
facebook.com/
mec
Twitter:
twitter.com/
mec
Twitter:
twitter.com/
mec
Blog:
blog.mec.
ca
Blog:
blog.mec.
ca
YouTube:
youtube.co
m
/
mecvideos
YouTube:
youtube.co
m
/
mecvideos
Flickr:
flickr.com/groups/
mec_photos/
Flickr:
flickr.com/groups/
mec_photos/
Consistency:Tone: Athletic, Achievement, Inspiring
Appearance: Natural/outdoors, active, adventurous
Logo Placement: Green MEC logo found on every page
Interactivity: Videos, Member photos, “how-to” guides
Product Placement: Merchandise found & promoted
Consistency:Tone: Athletic, Achievement, Inspiring
Appearance: Natural/outdoors, active, adventurous
Logo Placement: Green MEC logo found on every page
Interactivity: Videos, Member photos, “how-to” guides
Product Placement: Merchandise found & promoted
