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James Ryan Vice-President, Living Merchandise
Canadian Tire
Retail overview
4
At least one Canadian Tire store is
within 15 minutes of
90% of Canadians
Store count as at March 31, 2012
Ontario
199
Quebec
99
West
136
East
54
Our retail network across canada
Our customer Social Butterflies
-Married with kids -Educated, working full time
-Active -Homeowners
-Enjoy entertaining friends and family -Enjoy social outings
Digitally Active: -Always connected through devices (smartphones, ipads, desktops etc.)
-Rely on devices for important product information
Consumers of Media: -High magazine consumption
-Heavy online usage -Average television consumption
Information Junkies: -Internet used for multiple facets of their lives (news, health, search engines etc.) -Believes internet provides reliable and
accurate information
Brand Loyal Consumers: -Very loyal to the brands they know well
and trust -Brand will influence them to purchase a
more expensive product -Very interested in product information
Loyalty
Going Digital
Edmonton’s ‘showcase’ store
Community
Sport is one of our
heritage categories
We continue to deepen our connection to
sport and are the
single largest supporter of sports
in Canada
We Know Sports in Canada
Community
Beyond supporting professional sports and
elite athletes, Canadian Tire is committed to
getting kids active to build strong
communities
Power of sport
Products and brands
KITCHEN
Category breakdown - LIVING
HOME ENVIRONMENT ,SAFETY &
ELECTRONICS
HOME CLEANING & ESSENTIALS,
PETS AND FOOD
HOME DÉCOR &
ORGANIZATION
White and Major
Appliances, Cutlery,
Small Appliances,
Kitchen Gadgets,
Bakeware, Woodenware,
Tabletop, Food Storage,
Textiles, Lunch Kits etc.
Climate Control, Humidifiers,
Air Conditioning, Curb
Appeal, Light Bulbs,
Flashlights, Home Audio
Electronics
Indoor Furniture,
Pantries, Storage
Containers, Home
Organization, Bath
Décor, Closet Systems
Household
Consumables, Cleaning
Tools, Refuse
Containers, Vacuums
and Floor Care,
Confectionary, Pet Food
and Accessories
Sourcing
Good, better, best
Push to premium
S = v (p + Q)
Pricing model&
promotions
Tested for life in canada
Buying process
Principles of procurement
Realize maximum value for our merchandising spend
• Alignment with right vendors
• Vendor collaboration programs
• Structured information sharing
• Clear performance expectations
contacts
Kitchen:
Stephan Lafreniere
[email protected] Home, Décor & Organization:
Cara Cole
Better Living/Consumables:
Steven McEwen
[email protected] Home Cleaning, Essentials, Pet & Food:
Doug Young
Final thoughts/videos
Thank you!
