Upload
others
View
4
Download
0
Embed Size (px)
Citation preview
b y A L L A M E D A . C O M
100-day journey into the Brazilian mediaA brief PR story of the CorelDRAW X8 launch
thCorelDRAW’s 18 edition was launched in the first half of 2016. In Brazil, Allameda developed a successful 6-
step PR activities plan, including editorial reviews, interviews, products trials distribution to opinion-
makers and a lot of follow-up with journalists of the main Brazilian medias. The focused target audiences
were Graphic Arts & Design, Sales Channel, IT, Fashion, Advertising and Digital Life Style.
Allameda.com
CorelDRAW X8 Launch in BrazilJob’s Time Frame: 100 days
B R A Z I L I A N P R
Unlike its main competitor, CorelDRAW is exclusive to PCs - and it is an undeniable advantage - ShowmeTech review
“With the new upgrade policy, this version offers an unique opportunity to increase your productivity - Soul Geek
9.5 out of 10 - TechTudo review
all im
ages m
ade b
y Core
lDR
AW
BR
AZ
IL PR Results in Highlights
105published news12product reviews7tutorials & interviews
91K equivalent ad valueUS$
49 25 8 220
Mar Apr May Jun JulP U B L I S H E D A R T I C L E S Allameda.com
B R A Z I L I A N P R
Where News Were Publishedsom
e
Top-3 magazines in DTP, design & graphic arts
in Brazil
Positive reviews inthe main Brazilian download portals
Just one more IT site?Yes, with +4 millionunique visitors per month
Major daily newspaperof Brasilia, DC
The 3 most importantBR media focused on IT sales channel
IT Trends media
Advertising media
Top-3 News Portals
Allameda.comB R A Z I L I A N P R
Goals vs. Results
million people reachedpublished articles
download sites updatesreviews & tutorials4
12 70
10*
KPI: PR expected quarterly resultsPublished stories: 40 to 70Reviews & tutorials: 6-12Download portals updated stories: 4People reached in Brazil via PR efforts: 10 million
4 16
105 15*+
Goals Actual Results
* considering the sum of people reached by mags, newspapers and online media; a single reader can be reached by multiple articles and may be counted more than once
Allameda.comB R A Z I L I A N P R
Página 1Página 2Página 3Página 4Página 5