Organized by:

The Energy & Resources Institute

TERI presents

Agri tourism Pavilion*

*Concept supported by- MTDC (Maharashtra Tourism Development Corporation)

Objectives Of Krishi-Dhan• Create awareness on

Options for diversification of agri business

Options for additional income

Sunrise sectors

• Introduction of futuristic business opportunities to youth and young entrepreneurs.

• Involve cross sectoral stake holders.

• Emphasize on traditional wisdom and integration of contemporary technologies.

• Encourage interstate participation of farmers, industries and researchers.

• Showcase success stories.

Walk through model of

Green Farm House

Renewable Energy

and

Energy Efficiency

Agri- Finance

Agri Tourism

Modern

agri-technologies

`

Agri-Tourism Map of Maharashtra Tourism policy for GoM-

o In the 5 year action plan agricultural tourism and wine tourism will be promoted.

• A good brand marketing is needed to attract the tourists.

• 90+ tourism centers in Maharashtra.

Source: http://www.mapsofindia.com/ and MTDC

Depiction of Rural scenario of Maharashtra

Source: Website of Sidhigiri Museum, Kolhapur

Objective of promoting Agri tourism

• To introduce farmers and interested entrepreneurs with the concept of agritourism as an additional revenue generating option along with their regular business.

• To attract national & international tourists to the peri-urban and rural areas thus increasing the income generation potential

• A solution to-

– Rural unemployment

– Low and seasonal income of farmers

– Lack of rural accommodation

Significance of Agri tourism

• An opportunity for city-dwellers to visit “The rural life of India”.

• Introduction to village life with first hand experience on the farm.

• Chance for urban children to taste fresh farm products.

Why Agri tourism?

• Environment friendly concept

• Natural experience

• Help maintains the natural

landscape of the local region

• Access to unprocessed natural agri

produce

• Sustains local cultures

• Direct market for the handicrafts

Benefits: A glimpse…Agritourism center in

• Malegaon: India

25% increase in Farmers income in just one year, 20051.

• Italy: Gallo Rosso

233% growth form 1999 to 20072.

• U.S. Farms:

$955 million additional income in just one year 20043.

1. http://www.travelbizmonitor.com/ArticleDetails.aspx?aid=2654&sid=18&sname=Coverstory

2. http://www.tourismfutures.com.au/Publications/2009Presentations/Porcaro%20Pauline%20PP.pdf3. http://www.ers.usda.gov/AmberWaves/February08/Findings/Agritourism.htm

Agri tourism pavilion in the event Krishi-Dhan

• Table top model portraying Rural Indian scenario.

• Exhibitor Profile

• International and National Agri tourism Centers.

• Government Tourism Departments.

• Wine tourism centers

• Spice Farms

Visitor Profile

• National and international tourists.

• Government officials

• State tourism departments

• Farmers

• Interested entrepreneurs

• Businessmen

• Bureaucrats

• Corporates

• Technocrats and many more.

Exhibition Layout-Agri Tourism Pavilion

Exhibition Layout-Agri Tourism Pavilion

Table Top Model (10sqm.)

depicting Indian Scenario

Note: The organizers reserve the right to modify the floor plan under circumstances beyond their control.

Lay-out of the exhibition

Legend

Table-top artificial set-up of a Rural Indian scenario will include-

• House of the farmer

• Natural locations

• Model Farm house

• Model Field

• Model statues

Pavilion will be designed with an ethnic theme.

Highlights of the pavilion

• Bullock cart rides

• Wine tasting

• Participation in farm activities

• Fruit picking

• Experience of village life

• Agri market area

• Star gazing areas

Attractions of Agri-tourism centers

Expected out come• Agri-tourism Centers are a new tourist attraction.

• Learning experience for farmers while interacting

with National and international agri-tourism centers

• Young generation and entrepreneurs may find the new business concept attractive

• Opportunities for collaboration with international

and national agritourism centers.