Agritourism product principles

Agritourism is tourism that:

1) includes an agricultural based activity that will attract visitors to a farm

2) contains the opportunity to meet farmers and to know how food is produced

3) involves visitors actively in farming and/or rural life

Steps in planning & development

1) THINK concept, “master-product”, planning, research2) MAKE product development, training, organization3)DO executing, day-to-day management, marketing4) GROW adding new products, innovation, consolidation

Example:“Tourism development with smallholder

coffee farmers”

(Mt. Kilimanjaro, Tanzania, East-Africa)

Demand & commitment from coffee farmers Demand & commitment from travel company Demand & commitment from development NGO

The start

Local people, whose environment is used for tourism purposes, should be the main beneficiaries of that particular tourism development .

Shared vision

Coffee Tour

Product Pilot Year 1 Year 2 Year 3 Year 4 Year 5 Totals

Coffee Tours (pax) 218 783 672 1,191 1,162 1,003 5,029

Kahawa Shamba Campsite

Product Pilot Year 1 Year 2 Year 3 Year 4 Year 5 Totals

Campsite (bednights) n.a. 535 436 1,345 622 1,005 3,943

Additional tours

Product Pilot Year 1 Year 2 Year 3 Year 4 Year 5 Totals

Additional tours (pax) n.a. ? 189 783 331 484 1,787+

“Kahawa Shamba” RestaurantProduct Pilot Year 1 Year 2 Year 3 Year 4 Year 5 Totals

Restaurant (meals) n.a. n.a. n.a. 2,397 1,361 1,831 5,589

Tourism product portfolio Coffee Tour Campsite Chagga History Hike Cultural Village Walk Mongyoni Falls Adventure Nature Walk Restaurant Medicine Tour

Financial performance

Gross income(in US$) Pilot Year 1 Year 2 Year 3 Year 4 Year 5 Totals

Coffee Tours 2,900 12,040 10,080 18,314 16,570 17,715 77,619

Campsite n.a. 2,675 2,180 7,522 3,104 5,025 20,506

Additional tours n.a. 430 1,415 7,500 2,980 5,195 17,520+

Restaurant n.a. n.a. n.a. 10,855 6,312 9,531 26,698

TOTALS 2,900 15,145 13,675 44,191 28,966 37,466 142,343

Project manager Assistant project manager Tourguides (farmers) Women groups (cooks) Farmer families Campsite manager Campsite security

Involvement of local people

Distribution of income

9% 14%

13%

18%

2%

23%

2%

3%

2%

7%

1%

3% 1% 1%1% 1%TourguidesWomen groups / CooksFoodWomen projectsFarmersCommunity Dev. FundAdministrationRestaurant maintenanceGas, water, electricity rest.Campsite maint.Campsite officerCampsite securityHut ownerCave ownerChurchSchool