8 Steps to a Successful Tradeshow Booth

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ing

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We employ theKISS methodin work and life#KISS = Keep it Stupid Simple

8 Steps to a SuccessfulTradeshow Booth

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8 Steps to a Successful Tradeshow Booth ...

WWW.ASKEWVISION.COM.AU [ SHARE THIS EBOOK ]

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... Client, turned friend, turned business partner.

Sue and Andy have quite a unique story to tell

about how they came to be business partners

for such a unique range of products and services.

Andy KahleDigital & Print Advertising,Graphic Design, Branding, Websites, Domains & Hosting, Staff Training, Analytics Reports ... phone: 0437 312 394email: [email protected]

Sue WhittakerSocial Media, Marketing Plans, Analytics Reports, Website updates, Online Competitions, Staff Training,Domains & Hosting phone: 0468 681 332email: [email protected]

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“People will forget what you said. People will forget what you did.

But people will never forget how you made them feel.”

Maya Angelou

You are already on the road to a great tradeshow, simply by reading this e-book, and by

staying thinking how you can stand out and be different. Just remember that a friendly smile,

a light hearted joke, or a kind offer of assistance will be remembered long after your business

card has made it to the bottom of the pile.

#1 Bigger isn’t always Better

Rent the smallest possible booth space you can

to display but not crowd your product. Keeping

everything together without big gaps will allow

visitors to see everything at a glance.

Also, everyone knows how much booth space

costs, so the bigger your space you rent, the

more your visitor will feel you will pressure them

for a sale.

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... Switching to a high table and bar stools gives

your prospective customer a choice whether they

would like to sit or stand. Offer them a seat, but if

they choose to stand, then so should you.

#2Don’t Set a Trap

... but also don’t hide behind a desk.

Keep your display open and inviting. Make

a space that people can enter comfortably

without feeling trapped or under pressure to

chat.

Alternatively, if you set a table across the front

of your booth and stand behind it, it’s harder to

draw customers in and involve them - so they

tend to walk by.

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... Due to the overwhelming amount of product

Cougar Parts has available in their warehouse, it was

decided to design banners depicting the warehouse

shelving to surround the inside of their display and

only have a small selection of product on display.

#3You don’t have to display EVERYTHING

Focus on what you what to get out of the exhibit, and

only display what’s important. It should be immediately

obvious to anyone approaching your booth, what you are

promoting.

If your business has multiple services or products, set a

priority so you focus on one or two only for the event. This

will allow you to maintain a less cluttered look, and a more

simple approach to the customer.

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#4Renting Releives Stress

Consider renting what you need for your booth, such as

monitors, furniture, shelving or even plants. By renting

you can not only afford to be a little more “flashy” than

your budget migh normally allow, but you also save on the

stress of logistics.

If you are a regular exhibitor, renting components allows

you to host multiple events at similar times without the

panic. You can also change the theme depending on the

type of event or what you are promoting at each booth.

#5Research, Be Prepared & Practice

Find out everything you can about your booth before you

start planning. Where it’s located in relation to the stage,

door, cafe, toilets... Exact dimensions and materials

provided ... electricity, powerpoints, lighting, wifi etc ...

Find out who is next to and around you, and do some

research on them, even if they are not competition.

Setup your display in the office and practice. See what

display works, what stands out, and what changes you

can do to attract attention.

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#6Design for Mobility

Design your booth with an eye to keeping transporting

items simple and the cost of shipping low.

Whether you’re exhibiting out of state, or sat your local

markets, the theory is the same ... how much can you

carry, and will it break?

Look at fabric displays and drops instead of vinyl and

corflute, popup bowls and stands instead of glass, and

cardboard or flexible plastic brochure displays.

#7Think about Security

Sticking your handbag under the desk is probably not the

most secure option, especially if you’re distracted by trying

to make a sale.

Make sure you have a secure locked cupboard as part of

your display if you plan to leave items behind over night,

and consider cable locks for laptops and locked display

cabinets for expensive products while on display.

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... Due to the event using our networking product

called POKEN, we chose to brand and keep the fo-

cus of the display on that specific product. Our other

services were displayed, but in a smaller way and in

keeping with the POKEN branding.

#8Limit Colours & Textures

To have a professional appearance, you don’t need to

spend loads of money, you just need to be very particular

about your choices. Start by create a unified appearance

with all your branding.

When it comes to the components within your booth, limit

your colour choices to 3 which will match well with your

branding and also the supplied floor and walls.

Keep your component textures down to a minimum also,

for example if you choose brushed aluminum, don’t use

shiny aluminium as well.

digital market

ing

a publication of

We employ theKISS methodin work and life#KISS = Keep it Stupid Simple

Thank YouWe hope this ebook has helped.

For more great tips, please visit our Blog @ pokenoz.blogspot.com.au

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8 Steps to a Successful Tradeshow Booth