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With TIM PATTERSON OfCOMMUNICATION ONE EXHIBITS
WEBINARThe Essentials of
Trade Show Booth Design
AGENDA
Function
Elements
Brand
BRAND
• Brand History and Perception
• Look and Feel
• Materials
• Design
• Graphics
BRAND
What materials represent your brand?
• Wood
• Metal
• Plastic
• Fabric
BRAND
What looks represent your brand?
• Star Trek
• Earthy
• Eco-Friendly
• Green
• High Tech
• Low Tech
• Funky
• Warm and Friendly
• Cool and Sophisticated
GRAPHICS
3 – 7 SECONDS
GRAPHICS
YOUR GRAPHIC MESSAGING MUST :
• Attract Attention
• Create Intrigue or Curiosity
• Qualify or Disqualify Visitors Quickly
QUALIFYING / DISQUALIFYING
GENERIC MESSAGES DON’T WORK
Be As Specific As Possible
TYPICAL GRAPHIC HIERARCHY
1 Company Name or Logo
2 Positioning Statement or Bold Challenge
3 Supporting Statement
TYPICAL GRAPHIC HIERARCHY
TYPICAL GRAPHIC HIERARCHY
TYPICAL GRAPHIC HIERARCHY
TYPICAL GRAPHIC HIERARCHY
TYPICAL GRAPHIC HIERARCHY
GRAPHIC HIERARCHY
Typical Graphic Hierarchy if Your Company Name is Not Well Known
1 Positioning Statement or Bold Challenge
2 Company Name or Logo
3 Supporting Statement
TYPICAL GRAPHIC HIERARCHY
TYPICAL GRAPHIC HIERARCHY
GRAPHIC HIERARCHY
Typical Graphic Hierarchy if Your Company Name is Not Well Known or is Even Insignificant
1 Positioning Statement or Bold Challenge
2 Supporting Statement
3 Company Name or Logo
GRAPHIC HIERARCHY
GRAPHIC HIERARCHY
Typical Graphic Hierarchy if Your Product or Brand are Instantly Recognizable
1 Brand
2 Supporting Statement
3 Company Name or Logo
GRAPHIC HIERARCHY
BOOTH FUNCTION
BOOTH FUNCTION
• Traffic Flow
• Product or Service Display
• Demonstration Area
• Storage
• Meeting Area(s)
• Lead Gathering
BOOTH FUNCTION
Product or Service Display
BOOTH FUNCTION
Product or Service Display
BOOTH FUNCTION
Product or Service Display
BOOTH FUNCTION
Product or Service Display
BOOTH FUNCTION
Product or Service Display
BOOTH FUNCTION
Product or Service Display
BOOTH FUNCTION
Product or Service Display
BOOTH FUNCTION
Product or Service Display
BOOTH FUNCTION
Product or Service Display
BOOTH FUNCTION
Product or Service Display
BOOTH FUNCTION
Demonstration Area
BOOTH FUNCTION
Meeting Area(s)
BOOTH FUNCTION
Storage
BOOTH FUNCTION
Lead Gathering / Lead Capture
SET-UP & DISMANTLE
Known in the industry as “I&D” (Installation/Dismantle)
CONNECT
P : 855.532.9044
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Subscribe to our blog newsletter at www.handshake.com/blog
P : 503.589.4494
Follow Tim Patterson at @Tradeshowguy
Visit Tim’s blog at www.tradeshowguyblog.com
Look for my new tradeshow marketing paperback this summer…
Email me to be notified of the release!
