By knowing the technology products installed at your accounts, you can be more precise in your targeting and outreach, leading to faster conversion and close rates. Technographic data shows you the hardware and software technologies companies use to run their business. Get a quick snapshot of how you can do this below and go to hginsights.com/use-cases to get all the details. ABM/DEMAND GENERATION ABM and demand generation success are highly dependent on targeting the right accounts with the right message. Technographics help your marketing team find the right accounts so they can launch more effective campaigns. PRIORITIZING SALES CALL LISTS Technographics give your sales teams the insights they need to focus on the right accounts and prospects so they spend less time prospecting and more time closing sales. WHITE SPACING One of the biggest discoveries companies make when they start using technographics is that their total available market might be 3-5x bigger than they had estimated. Technographics help you find new customers so you can grow your business. NEWS-DRIVEN CAMPAIGNS A merger/acquisition announcement, a bad review on a competitor, or a recent end of life notice are great opportunities to get your product in front of companies who may currently be considering a new solution. Having technographics in your CRM or MAP allow you to seize the moment. REVENUE EXPANSION Technographics help marketing teams understand the technology landscape of their prospects and accounts, allowing them to implement relevant competitive displacement campaigns as well as engaging cross-sell and up-sell promotions that drive more revenue from existing accounts. ONLINE ADVERTISING A recent study* revealed that B2B marketers can double the results of their demand gen programs by complementing those programs with online advertising. With technographics-based HG Data Audience segments, you can reach the right audience with your ads. 3x 5x *TechTarget Study 1 3 5 2 4 6 6 TOP USE CASES FOR TECHNOGRAPHICS IN B2B SALES & MARKETING

6TOP USE CASES FOR TECHNOGRAPHICS...ABM and demand generation success are highly dependent on targeting the right accounts with the right message. Technographics help your marketing

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Page 1: 6TOP USE CASES FOR TECHNOGRAPHICS...ABM and demand generation success are highly dependent on targeting the right accounts with the right message. Technographics help your marketing

By knowing the technology products installed at your accounts, you can be more precise in your targeting and outreach, leading to faster conversion and close rates.

Technographic data shows you the hardware and software technologies companies use to run their business.

Get a quick snapshot of how you can do this below and go to hginsights.com/use-cases to get all the details.

ABM/DEMAND GENERATIONABM and demand generation success are highly

dependent on targeting the right accounts with the right message. Technographics help your marketing team find

the right accounts so they can launch more effective campaigns.

PRIORITIZING SALES CALL LISTSTechnographics give your sales teams the insights they need to focus on the right accounts and prospects so

they spend less time prospecting and more time closing sales.

WHITE SPACINGOne of the biggest discoveries companies make when they

start using technographics is that their total available market might be 3-5x bigger than they had estimated.

Technographics help you find new customers so you can grow your business.

NEWS-DRIVEN CAMPAIGNSA merger/acquisition announcement, a bad review on a

competitor, or a recent end of life notice are great opportunities to get your product in front of companies who

may currently be considering a new solution. Having technographics in your CRM or MAP allow you to seize the

moment.

REVENUE EXPANSIONTechnographics help marketing teams understand the technology landscape of their prospects and accounts,

allowing them to implement relevant competitive displacement campaigns as well as engaging cross-sell and up-sell promotions that drive more revenue from existing

accounts.

ONLINE ADVERTISINGA recent study* revealed that B2B marketers can

double the results of their demand gen programs by complementing those programs with online

advertising. With technographics-based HG Data Audience segments, you can reach the right audience

with your ads.

*TechTarget Study

6TOP USE CASES FOR

TECHNOGRAPHICS IN B2B SALES & MARKETING

https://www.hgdata.com/wp-content/uploads/Case-Study_Bedrock_HGData.pdf

https://www.hgdata.com/wp-content/uploads/Intacct-HG-Data-Case-Study-2017.pdf

https://www.hgdata.com/blog/zendesk-uses-technographics-to-win-back-market-share/

https://www.hgdata.com/blog/when-the-latest-b2b-news-breaks-be-ready-to-act-with-technographics/