Forrester Business Technographics - VMware Blogs · About the Data Survey Dataset. All data included in this report comes from the Forrester Business Technographics Global Mobility

Forrester Business Technographics Global Mobility Data Report

July 2015

North America Organizations 100+ Employees Prepared for VMWare

© 2014 Forrester Research, Inc. Reproduction Prohibited

Agenda

About the Data 4

Key Findings 5

Mobile Business Priorities and Initiatives 7

Mobile Technical Priorities 12

Mobility Applications 16

Mobility Management 21

Mobile Budgets and Spending 28

M2M / Internet of Things 34

© 2014 Forrester Research, Inc. Reproduction Prohibited

About the Data

Survey Dataset. All data included in this report comes from the Forrester Business Technographics Global Mobility Survey, 2015. Data was gathered through a mixed methodology of phone and online surveys and fielded in March-April 2015.

Filtering by Geography. We have segmented data within this report by North America, (US & Canada)

Filtering by Company Size. This report includes data only from survey respondents working for organizations with 100 or more employees.

Role-Based Segmentation. We have segmented data within this report across two types of decision makers:

TDM – Technology Decision-Makers: refers to individuals working in an IT or technology role, regardless of seniority BDM – Business Decision-Makers: refers to individuals working on a business LOB or functional role, regardless of seniority

© 2014 Forrester Research, Inc. Reproduction Prohibited 5

Key Findings – Global Mobility Insights North America, 100+

BDMs TDMs

Mobile Business Priorities

Ø  Address impact of digital technologies on the business (47%)

Ø  Increase resources to safeguard / optimize apps performance (43%)

Ø  Increase resources to safeguard / optimize app performance (58%)

Ø  Address impact of digital technologies on the business (58%)

Mobile Organization Priorities

Ø  Alignment b/w business and IT on mobile technology (37%)

Ø  Mobile/Digital skills training for existing IT staff (36%)

Ø  Alignment b/w business and IT on mobile technology (53%)

Ø  Mobile/Digital skills training for existing IT staff (50%)

Mobile Business Benefits

Ø  Improve customer service (38%) Ø  Improve process efficiency (28%) Ø  Improve customer satisfaction (27%)

Ø  Improve process efficiency (39%) Ø  Improve customer service (37%) Ø  Improve customer satisfaction (33%)

Mobile Technical Priorities

Ø  Update security technologies and processes for mobile apps (43%)

Ø  Improve sophistication in using mobile message (38%)

Ø  Improve mobile analytics capabilities (37%)

Ø  Update security technologies and processes for mobile apps (55%)

Ø  Comprehensive mobile management / security solution strategy (52%)

Ø  Improve mobile analytics capabilities (47%)


Key Findings – Global Mobility Insights North America, 100+

BDMs TDMs

Mobile Applications

% at least implementing the following: Ø  Productivity apps (48%) Ø  Web/video conferencing apps (42%) Ø  Doc collaboration apps (42%)

% at least implementing the following: Ø  Productivity apps (61%) Ø  File sync and share apps (55%) Ø  Doc collaboration apps (55%)

Mobile App Custom Development

% at least implementing the following: Ø  Web/video conferencing apps (37%) Ø  Doc collaboration apps (37%) Ø  Productivity apps (35%)

% at least implementing the following: Ø  Doc collaboration apps (49%) Ø  Productivity apps (48%) Ø  Customer facing apps (48%)

Mobile Budgets & Spending

Ø  56% expect at least 5% increase in spending in the next 12 mos.

Ø  Highest increase in technology spending: Mobile app devt. tools (71%), Public cloud-aaS (70%)

Ø  65% expect at least 5% increase in spending in the next 12 mos.

Ø  Highest increase in technology spending: Public cloud-aaS (81%), Big data solutions (77%) for mobile

M2M / IoT Ø  14% have implemented or are implementing M2M solutions

Ø  19% are planning to implement M2M solutions within 12 mos.

Ø  25% have implemented or are implementing M2M solutions

Ø  23% are planning to implement M2M solutions within 12 mos.


Mobile Business Priorities/Initiatives North America, 100+


Over the next 12 months, how important will each of the following mobile initiatives be? [Top 5 Business & Organizational initiatives]

39%

34%

38%

31%

32%

19%

20%

20%

22%

25%

Address the increasing impact that digital technologies have on our business

Create a comprehensive multi-channel strategy to better serve our customers

Increase spending/resources to safeguard and optimize mobile app performance and availability

Expand our mobile commerce initiatives

Roll-out mobile management and/or security solutions

High priority Critical priority

Business Initiatives

Source: Forrester Business Technographics Global Mobility Survey, 2015

Base: 730 TDM - North America Technology Decision Makers

27%

27%

32%

26%

35%

15%

15%

18%

18%

18%

Create an innovation center for testing how new mobile technologies can help workers or customers

Hire internal staff to support or 'Internet of things' initiatives

Retrain existing IT staff to raise their mobile and digital skills

Create a "center of excellence" to coordinate mobile efforts and ensure use of best practices across the entire business

Improve alignment between business and IT to better leverage mobile technology to address key business challenges

Organizational Initiatives

TDM Mobile Business & Organizational Initiatives North America, 100+

57%

53%

58%

54%

58%

53%

44%

50%

42% 42%


Over the next 12 months, how important will each of the following mobile initiatives be? [Top 5 Business & Organizational initiatives]

33%

31%

30%

30%

35%

10%

11%

11%

12%

12%

Increase spending/resources to safeguard and optimize mobile app performance and availability

Roll-out mobile management and/or security solutions

Expand our mobile commerce initiatives

Create a comprehensive multi-channel strategy to better serve our customers

Address the increasing impact that digital technologies have on our business

High priority Critical priority

Business Initiatives

Source: Forrester Business Technographics Global Mobility Survey,2015

Base: 364 BDM – North America Business Decision Makers

23%

27%

18%

26%

26%

9%

9%

10%

10%

11%

Define a standard, companywide mobile development toolkit

Create a "center of excellence" to coordinate mobile efforts and ensure use of best practices across the entire business

Create a cross-functional, mobile steering committee

Retrain existing IT staff to raise their mobile and digital skills

Improve alignment between business and IT to better leverage mobile technology to address key business challenges

Organizational Initiatives

BDM Mobile Business & Organizational Initiatives North America, 100+

47%

42%

41%

42%

43%

37%

36%

28%

36% 32%


What benefits, if any, has your firm experienced over the past 12 months from your investments in mobile? [Select all that apply]

12%

13%

13%

15%

16%

16%

17%

18%

18%

21%

22%

22%

23%

23%

25%

27%

28%

32%

33%

37%

39%

Drive traffic/sales in other channels Provide differentiated products/services

Lower cost of goods sold Optimize inventory levels

Generate direct revenue/sales on mobile devices Optimize asset or product performance

Enhance brand awareness/ strengthen brand Open up new market segments

Test and learn Enhance perception as an innovative company

Improve lead generation Generate new revenue opportunities

Increase loyalty Address customers' rising expectations

Enable communication and collaboration with customers Lower operational costs Acquire new customers Faster decision making

Improve customer satisfaction Improve customer service

Improve process efficiency


Base: 730 TDM North America Technology Decision Makers

TDM Mobile Business Investments Benefits North America, 100+


What benefits, if any, has your firm experienced over the past 12 months from your investments in mobile? [Select all that apply]

6%

7%

9%

9%

10%

10%

10%

12%

15%

15%

15%

16%

19%

20%

20%

22%

25%

26%

27%

28%

38%

Optimize inventory levels Lower cost of goods sold

Provide differentiated products/services Improve lead generation

Drive traffic/sales in other channels Generate direct revenue/sales on mobile devices

Test and learn Optimize asset or product performance

Enhance brand awareness/ strengthen brand Increase loyalty

Open up new market segments Generate new revenue opportunities

Lower operational costs Address customers' rising expectations

Enhance perception as an innovative company Enable communication and collaboration with customers

Faster decision making Acquire new customers

Improve customer satisfaction Improve process efficiency Improve customer service


Base: 364 BDM; North America Business Decision Makers

BDM Mobile Business Investments Benefits North America, 100+


Mobile Technical Priorities North America, 100+


Over the next 12 months, how important will each of the following mobile technical priorities be? (High & Critical Priority combined)

34% 35% 36%

38% 40% 40% 40% 40% 41% 41% 42%

43% 43% 44% 44% 45% 45%

46% 47%

52% 55%

Hire a third party to build smartphone and/or tablet apps Implement a strategy for and support of wearable computing devices

Implement or improve a corporate app store Implement a bring-your-own-device program for employees

Create a set of APIs that allow mobile developers to easily access functions/in Build and deploy more tablet apps for employees Build and deploy more tablet apps for customers

Improve our sophistication in using mobile message Build and deploy more smartphone apps for employees

Implement a strategy to support M2M or IoT initiatives Re-architect our middleware to better support mobile apps

Rationalize our traditional applications to better support mobile apps Integrate our mobile apps w/ capabilities provided by our business partners

Build and deploy more smartphone apps for customers Implement a mobile app performance and availability strategy

Leverage virtualization, VDI, or remote access tools for employees to access Leverage more public cloud based services to support mobile apps

Implement an identify access mgmt solution for mobile &/or cloud access Improve our mobile analytics capabilities

Implement a comprehensive mobile mgmt and security solution strategy Update our security techno & processes to better support mobile apps



TDM Mobile Technical Priorities North America, 100+


Over the next 12 months, how important will each of the following mobile technical priorities be? (High / Critical Priority combined)

20% 22%

24% 24% 25% 26% 26% 27% 27% 28% 29% 30% 30% 31% 31% 32%

35% 35%

37% 38%

43%

Implement a strategy for and support of wearable computing devices Implement or improve a corporate app store

Implement a bring-your-own-device program for employees Hire a third party to build smartphone and/or tablet apps

Implement a strategy to support M2M or "Internet of things" initiatives Create a set of APIs that allow mobile developers to easily access

Leverage virtualization, VDI, or remote access tools for employees to Implement an identify access mgmt solution for mobile and/or cloud

Re-architect our middleware to better support mobile apps Leverage more public cloud based services to support mobile apps Integrate our mobile apps w/ capabilities provided by our business

Build and deploy more tablet apps for employees Implement a mobile app performance and availability strategy

Rationalize our traditional applications to better support mobile apps Build and deploy more smartphone apps for employees

Build and deploy more tablet apps for customers Build and deploy more smartphone apps for customers

Implement a comprehensive mobile mgmt and security solution Improve our mobile analytics capabilities

Improve our sophistication in using mobile message Update our security technologies & processes to better support mobile


Base: 364 BDM North America Business Decision Makers

BDM Mobile Technical Priorities North America, 100+


What actions is your company taking to address implementing a comprehensive mobile management & security solution strategy as top priority?

[Select all that apply]

5%

10%

21%

33%

35%

53%

7%

18%

25%

35%

38%

50%

We are interested but have no formal plans

We are creating a multi-disciplinary team to put together our mobile management and security solution strategy

We have hired a third party to help us implement or improve our strategy

We are looking to better leverage our existing mobile management and security solutions

We are evaluating/selecting mobile management and security solution service providers

We are evaluating mobile management and security solutions

TDM BDM


Base: 376 TDM;126 BDM; North America Technology & Business Decision Makers who are implementing a comprehensive mobile management and security solution strategy

Mobile Technical Priorities/Actions North America, 100+


Mobile Applications North America, 100+


What are your firm's plans to purchase off-the-shelf (packaged) mobile applications for smartphones or tablets in the following categories?

21%

23%

18%

19%

16%

16%

14%

13%

11%

10%

16%

14%

16%

13%

14%

14%

14%

13%

14%

12%

18%

17%

19%

18%

20%

20%

18%

17%

18%

15%

27%

27%

30%

31%

29%

30%

34%

38%

37%

40%

15%

16%

15%

15%

17%

18%

17%

17%

18%

21%

HR or personnel apps including training

Sales presentation apps

Project and task management apps

Field service apps

Business intelligence or data dashboard apps

Customer relationship management apps

Web/video conferencing apps

Document collaboration apps

File sync and share apps

Productivity apps

Not interested Interested but no immediate plans Planning to implement within the next 12 months Implementing or implemented Expanding or Upgrading implementation



TDM Mobile Application Off-the-shelf Acquisition Plans North America, 100+


What are your firm's plans to purchase off-the-shelf (packaged) mobile applications for smartphones or tablets in the following categories?

17%

21%

12%

14%

16%

13%

12%

13%

12%

11%

23%

18%

21%

23%

25%

23%

23%

19%

19%

17%

21%

23%

30%

25%

20%

23%

20%

23%

23%

20%

25%

25%

25%

27%

26%

27%

31%

31%

30%

37%

7%

7%

8%

7%

7%

7%

9%

11%

12%

11%

Field service apps









Productivity apps




BDM Mobile Application Off-the-shelf Acquisition Plans North America, 100+


What are your firm's plans to custom develop mobile applications for smartphones and tablets in the following categories?

26%

27%

24%

24%

21%

23%

21%

22%

21%

19%

21%

20%

13%

11%

13%

12%

13%

11%

12%

12%

13%

13%

13%

14%

19%

17%

17%

16%

19%

18%

18%

17%

16%

18%

16%

16%

26%

28%

29%

29%

29%

31%

29%

32%

30%

31%

31%

32%

14%

15%

15%

15%

15%

14%

18%

15%

17%

17%

18%

17%




Business partner-facing apps


Field service apps




Customer-facing apps

Productivity apps


Not interested Interested but no immediate plans Planning to develop within the next 12 months Developing or Already developed Expanding or Upgrading development



TDM Mobile Application Custom Development Plans North America, 100+


What are your firm's plans to custom develop mobile applications for smartphones and tablets in the following categories?

22%

25%

22%

20%

16%

22%

21%

18%

21%

20%

21%

21%

20%

16%

21%

20%

22%

19%

18%

20%

16%

16%

14%

16%

27%

24%

21%

24%

24%

21%

21%

21%

21%

23%

22%

21%

19%

21%

22%

23%

23%

22%

24%

25%

27%

26%

27%

26%

6%

7%

7%

7%

9%

9%

8%

10%

7%

9%

10%

11%

Business partner-facing apps


Field service apps


Customer-facing apps





Productivity apps



Not interested Interested but no immediate plans Planning to develop within the next 12 months Developing or Already developed Expanding or Upgrading development



BDM Mobile Application Custom Development Plans North America, 100+


Mobile Management North America, 100+


Today, which of the following capabilities does your firm provide to support smartphones and tablets? [Asked of TDMs only] [Select all that apply]

10% 10%

14% 14% 15% 16% 16%

18% 18% 19% 19%

21% 22% 22%

23% 25%

26% 27%

30% 30%

36% 40%

App-wrapping We do not support any apps besides those that are already on the

Corporate app store Mobile telecom expense software

A self-service portal where employees can configure and manage A comprehensive mobile app performance and availability strategy We tell employees which apps are approved to use from 3rd party

Deploy & manage packaged off the shelf apps that the company Provision data access and apps based on employee role/function

App or device tutorials, training or learning sessions Application virtualization tools

Hands-on app or device troubleshooting Update custom-developed apps

Break/fix/replace hardware service Mobile application management

Secure content Device configuration management

Mobile threat protection Helpdesk support for mobile apps or devices

Secure mobile browser Manage security on the device

Secure email client



TDM Mobile Support Capabilities North America, 100+


What are your firm's plans to use the following technologies to deliver mobile management services? - Asked of TDMs only

28%

24%

15%

14%

15%

15%

15%

12%

19%

18%

19%

14%

24%

25%

33%

41%

11%

14%

14%

16%

A standalone mobile application management solution

Mobile Application Performance Management (mAPM) solution or features

Enterprise mobility management which includes both device and application

capabilities

Basic device management through our email environment




TDM Mobile Management Services North America, 100+


Which vendor(s), if any, are you using to support mobile app performance and availability? [Asked of TDMs only] [Select all that apply]

6% 6% 7% 8%

11% 11% 11%

12% 14% 14%

17% 18%

19% 25%

40% 42%

53%

Perfectomobile

Splunk

New Relic

Crittercism

Aternity

Crashlytics

In-house developed/home-grown solution

Keynote

Appcelerator

CA

AppDynamics

Compuware

BMC

IT managed services firm

Oracle

HP

IBM


Base: 287 TDMs North American Technology Decision Makers whose firms have implemented mAPM solutions or features

TDM Mobile App Performance Management Vendors North America, 100+


Thinking about your firm's current mobile strategy for customers, to what extent do you agree with the following statements?

45% 47%

54% 54% 55% 55% 56% 57% 57% 59%

62% 63%

68% 68%

70% 73%

Our mobile services offer unique content not available on a PC

Our mobile app strategy is different from the strategy for our

Our mobile services have transformed our business

Our mobile services have transformed our overall customer

… mobile services has resulted in a signif. positive financial

We have the budget we need to support our mobile initiatives

Our mobile services are primarily a scaled down version of our

... unique needs of our customers while they are on the go &

… mobile services connect the physical world with digital content

We have CMO support for our mobile initiatives

... mobile services should offer consistency of a PC experience

Our firm sees mobiles as a strategic initiative

Our firm understands the impact mobile can have on our overall

Our broader senior leadership team understands the importance

Our CEO understands the importance of mobile

We have CIO support for our mobile initiatives

Agree (Strongly / Somewhat)


Base: 730 TDMs North America Technology Decision Makers

TDM Mobile Strategy for Customers North America, 100+


Thinking about your firm's current mobile strategy for customers, to what extent do you agree with the following statements?

29% 35%

37% 37%

41% 42% 43%

46% 48%

50% 55% 55% 56%

60% 63% 63%

Our mobile services offer unique content not available on a PC

Our mobile app strategy is different from the strategy for our

Our use of mobile services has resulted in a significant positive

Our mobile services have transformed our business

Our mobile services have transformed our overall customer

Our firm has identified the unique needs of our customers while

We have the budget we need to support our mobile initiatives

Our mobile services are primarily a scaled down version of our

Our mobile services connect the physical world with digital

We have CMO support for our mobile initiatives

Our philosophy is that mobile services should offer consistency

Our firm sees mobiles as a strategic initiative

We have CIO support for our mobile initiatives

Our firm understands the impact mobile can have on our overall

Our broader senior leadership team understands the importance

Our CEO understands the importance of mobile

Agree (Strongly / Somewhat)


Base: 364 BDMs North America Business Decision Makers

BDM Mobile Strategy for Customers North America, 100+


Which of the following tactics does your firm employ to guide the design of your mobile initiatives? [Select all that apply]

8%

10%

9%

14%

14%

12%

20%

20%

21%

18%

21%

22%

25%

30%

16%

14%

19%

17%

19%

23%

20%

21%

22%

26%

28%

28%

28%

34%

Holistic employee profiles that include mobile and other digital

Ethnographic or "ride along" studies to identify the unknown

Ethnographic or "ride along" studies to identify the unknown

Location and other contextual information to deliver the most

Holistic customer profiles that include mobile and other digital

Journey mapping to identify opportunities for mobile to

Cross-functional teams that include business and app

Cross-functional teams with both digital and non-digital

Customer personas/segments that include device ownership

Employee personas/segments that include device ownership

Cross-functional teams that include IT professionals

Journey mapping to identify opportunities for mobile to

Analysis of our employees' usage and attitudes to understand

Analysis of our customers' usage and attitudes to understand

TDM BDM


Base: 730 TDMs & 364 BDMs North America Technology & Business Decision Makers

Mobile Initiatives Tactics North America, 100+


Mobile Budgets & Spending North America, 100+


How has your group's/department's total spending on mobile-related products changed over the past 12 months? How do you expect it to change over the next 12 months?

- BDM

1% 1% 2% 2%

45% 37%

33% 34%

13% 17%

4% 6%

Over the past 12 months Over the next 12 months

Decrease more than 10% Decrease 5% to 10% About the same Increase 5% to 10% Increase 10% to 20% Increase more than 20%


Base: 331 BDMs North America Business Decision Makers (20+ Employees)

BDM Mobile Spending North America, 100+


Why is your group/department spending more of its own money on mobile? [Asked of BDM only] [Select all that apply]

5%

7%

10%

11%

16%

18%

20%

28%

29%

29%

39%

IT does not understand enough about how my business works to effectively utilize mobile

IT does not have the knowledge of the emerging technologies that can help my team innovate

It is cheaper to do it ourselves rather than using IT

Our technology-related requests/requirements are not a priority for IT

IT does not have enough funds to meet my group's needs

It is faster to do it ourselves rather than waiting for IT

Business leaders' use of consumer technology has changed their expectations of how enterprise IT should be used

Business executives' understanding of technology is increasing so they can interact more effectively with IT

Empowering customers with mobile applications is a top business goal for my company

The rising expectations of younger workers requires the business to push IT to keep technology current

Mobile is too important for the business not to be involved


Base: 210 BDMs North America Business Decision Makers who plan mobile-related products to increase by at least 5%

BDM Mobile Spending Drivers North America, 100+


How do you expect your group's/department's spending on the following mobile categories to change over the next 12 months?

[Asked of BDM only]

31%

54%

39%

42%

41%

27%

39%

43%

33%

33%

33%

27%

27%

52%

32%

45%

42%

42%

45%

37%

23%

33%

44%

35%

42%

38%

7%

9%

11%

13%

14%

14%

20%

20%

20%

21%

28%

29%

32%

Mobile display advertising

Off-the shelf mobile applications

Technology staff doing mobile that reports directly into your

Smartphones

Mobile voice, data, or conferencing services

Re-architecting middleware

Tablets

Paid search

Re-architecting traditional back-end applications to better

Use of a third party services provider/consultant for custom

Use of a consultant to develop our mobile business or

Mobile app development tools

Public cloud as-a-service offerings to support mobile

Decrease more than 10% Decrease 5% to 10% About the same Increase 5% to 10% Increase more than 10% Don't know


Base: 22 to 151 BDMs North America Business decision-makers who are aware of specific mobile technology/services purchase in 2015 (20+)

BDM Mobile Spending Plans by Technology North America, 100+


How has your IT group's total spending on mobile-related products changed over the past 12 months? How do you expect it to change over the next 12 months?

- TDM

1% 1% 2% 2%

38% 30%

42%

38%

12% 23%

3% 4%

Over the past 12 months Over the next 12 months

Decrease more than 10% Decrease 5% to 10% About the same Increase 5% to 10% Increase 10% to 20% Increase more than 20%


Base: 730 TDMs North America Technology Decision Makers

TDM Mobile Spending North America, 100+


How do you expect your IT group's spending on the following mobile categories to change over the next 12 months? [Asked of TDMs only]

42% 35%

31% 47%

40% 37%

36% 38%

34% 38%

33% 37%

29% 34% 34%

29% 31%

21% 17%

44% 52%

55% 37%

45% 44%

46% 44%

48% 44%

49% 33%

50% 47% 45%

49% 44%

54% 54%

11% 11% 11% 12% 12% 13%

14% 15% 16% 17% 17% 17% 17% 17% 19%

20% 21% 23%

27%

Off-the shelf mobile applications Smartphones

Corporate app store Third-party provider mobile app and device management Third-party services provider for mobile app performance Consultant to develop our mobile business or technology

Mobile app performance management software Re-architecting traditional back-end applications to better Re-architecting middleware to better support mobile apps

Mobile voice, data, and conferencing services Real-time predictive business and customer analytics for

Third party consultant to reengineer our business processes Third party services provider/consultant for re-architecting

Mobile device and application management software Third-party services provider/consultant for custom mobile app

Tablets Mobile app development tools

Big Data solutions for mobile Public cloud as-a-service offerings to support mobile

Decrease more than 10% Decrease 5% to 10% About the same Increase 5% to 10% Increase more than 10% Don't know


Base: 52 to 587 TDMs North America Technology decision Makers who expect their IT group to spend budget on mobile technologies and services in 2015 (20+ employees)

TDM Mobile Spending Plans by Technology North America, 100+


M2M / Internet of Things Adoption North America, 100+


What are your firm's plans to adopt M2M/Internet of Things solutions or applications?



21% 21%

29% 35%

23% 19%

17% 9%

8% 4%

2% 11%

TDM BDM

Not interested Interested but no immediate plans Planning to implement within the next 12 month Implementing or implemented Expanding or upgrading implementation Don't know

M2M / IoT Adoption Plans North America, 100+


What are your firm's concerns, if any, with deploying M2M/Internet of Things technologies? [Select all that apply]

11%

13%

12%

14%

15%

14%

17%

15%

18%

20%

25%

26%

15%

14%

16%

14%

18%

20%

18%

22%

22%

24%

29%

31%

Lack of authentication and authorization of devices

Lack of executive support

Difficulty and risk of migration or installation

We don't have an application or process that will be enhanced by M2M/Internet of things technologies

Concerns regarding malicious software

Regulatory issues or concerns

Pricing is unclear or complicated

Lack of technology maturity

Worried about data leakage

Integration challenges

Total cost concerns

Security concerns

TDM BDM

Source: Forrester Business Technographics Global Mobility Survey 2015


M2M / IoT Adoption Barriers North America, 100+

Thank you

forrester.com

Alex Sene +1 650.581.3850 [email protected]

Kathryn Cooper +1 415.294.8194 [email protected]

Documents

Forrester Business Technographics - VMware Blogs · About the Data Survey Dataset. All data included in this report comes from the Forrester Business Technographics Global Mobility