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web • mobile • social • print • retail
powerful, proven results
Good Sam – Proven Results Every Time Web • Mobile • Social • Print • Retail 1
Partner With Good Sam and Together, We Will Build a Brand Relationship That
Matters and Performs
The Value of Good Sam—Experience, Passion, Partnership
Experience
Since 1966, Good Sam has been an advocate of the outdoor lifestyle. Good Sam is committed to driving real business results with personalized, relevant experiences. We interact with our 2 million Good Sam Club members to increase awareness of your brand and create a meaningful dialogue. Each year we help over 3,000 campgrounds and RV Parks grow their business. Good Sam continues to provide timely, topical and valuable information that enables people to find places to stay and connect with the outdoors.
Passion
We live and breathe RVing, camping and the outdoors. Our employees live the RV and outdoor lifestyle too! We know where the industry has been, and we have our finger on the pulse of where it’s going. It’s our laser focus and commitment to drive the active, outdoor community and customers to stay with you! We care about your story and your future.
Partnership
A partnership with Good Sam brings some of the most engaged RV lifestyle audiences in the world. We offer a multiplatform advertising approach to help you best reach your target market. We have an extensive reach in multiple marketing channels that include digital, print, RV/camping services, RV dealerships and retail stores. Plus, 2 million Good Sam members. And through our sister companies; outdoor, marine & watersports retailers, Gander Outdoors and Overton’s, your brand will simply reach more.
Growing your business and delivering ROI starts here. #GoWithGS
Good Sam – Proven Results Every Time Web • Mobile • Social • Print • Retail 2
The Marketing Mix That Keeps the Focus on You
Good Sam Web Mobile Social Blog Print Retail Search Reservations
56.8PAGE VIEWSM I L L I O N
34M I L L I O N R E A C H
O V E R
F A C E B O O K
15.1 WEBSITEVISITS
M I L L I O N
11.11 LISTINGDETAILSPAGE VIEWSM I L L I O N
W E B S I T E S
25.3 EMAILSSENT
M I L L I O N
E N E W S L E T T E R S
956,000B L O G
B L O G U S E R S
1.4 WEBSITEVISITS
M I L L I O N
T R I P P L A N N E R
627,000WEBSITE VISITS
R V P A R K R E V I E W S
364,000NEW TRIPS
134K1.8 SESSIONS
M I L L I O N
R E TA I L
M O B I L E A P P D I S T R I B U T I O N
5.8RETAIL TRANSACTIONS
CAMPING WORLD & GANDER OUTDOORS
M I L L I O NGOOD SAM
GUIDE SERIES
DOWNLOADS
Note: All data & statistics are based on Good Sam & Camping World surveys, marketing initiatives, websites and databases.
Trip Planning
eNews & Blog
RV Park Reviews
Web
Social
Mobile
Retail & Distribution
Your Marketing
Mix for 2020
Good Sam – Proven Results Every Time Web • Mobile • Social • Print • Retail 3
Good Sam – Proven Results Every Time Web • Mobile • Social • Print • Retail 4
Our Good Sam members are your customers. Check out these stats:
Of our Online Audience is Under 5552% Are Millennials consuming and
sharing our social media content30%
Spend up to 22 nights camping77% Regularly use GoodSam.com and mobile app to find RV park and campground information53%
Take up to 12 trips per year91%Average Annual Income $85,000$85K
Include outdoor pursuits in their camping trips72%Plan to travel over 500 miles
or more in the next 12 months85%
Our Customers are Active, RVing & Camping Enthusiasts
Class A
29%32%
24%
14%
1%
Trailer 5th Wheel Class B/C Other
RV & Camper Ownership
Note: All data & statistics are based on Good Sam & Camping World surveys, marketing initiatives, websites and databases.
Good Sam – Proven Results Every Time Web • Mobile • Social • Print • Retail 5
Save 20% on social media in 2020! Ask your Good Sam Rep how.
Good Sam Can Sharpen The Focus On Your Park
Social Media• Facebook/Instagram Website Click Ad• Facebook/Instagram Offer Claim Ad
Advertorial Highlight
Follow Me Ad
eNewsletter Blog
Editorial• Blog• eNewsletter
Custom• Search Results Featured Ad• Campground Search Takeover• Advertorial Highlight• Billboard Featured Ad• Follow Me Ad• Top Deals & Destinations (See pages 12 & 13)
Campground Search Takeover
Save 20% on the Campground Search Takeover in 2020! Ask your Good Sam Rep how.
Search Results Featured Ad
Billboard
Offer Claim Ad Website Click Ad Instagram Ad
Sponsored by Springs RV Park - Arcadia, FL
Note: Images are for illustration purposes only.
Good Sam – Proven Results Every Time Web • Mobile • Social • Print • Retail 6
1 Campground Search Takeover
2 Top Deals & Destinations
3 Home Page Featured Ad
4 Video
5 Camping Home Page Rotating Banner
(sold by Impression, A La Carte)
6 Snowbirds
CAMPING HOME PAGE
Focused on Searching for you
1 Park Reservation Link
2 Digital Web Ad
3 Website Link
4 Logo Link
5 Digital Photo
6 Front of the Line
7 Virtual Tour
8 Advertorial Highlight
9 Static State/Provincial Banner or Rich Media Bannerbased on Digital Bundle Purchase
10 Search Results Featured Ad
11 Follow Me Ad (A la Carte)
SEARCH RESULTS PAGEFocused on Finding You
1
2
3
5
4
8
2
9
4
5
10
6
11
3 7 1
6
BOOK NOW!
Good Sam Digital Products
Sponsored by Springs RV Park - Arcadia, FL
Note: Images are for illustration purposes only.
Good Sam – Proven Results Every Time Web • Mobile • Social • Print • Retail 7
ACTIVITIES
SIDEBAR DETAIL
1
7
8
4
2
5
6
9
3
10
11
12
13
14 15
16
1 Top Deals & Destinations
2 Park Reservation Link
3 Digital Web Ad
4 Website Link
5 Logo Link
6 Digital Photos
7 Email Links
8 Virtual Tour
9 Advertorial Highlight
10 Video
11 Regional Travel Blog
12 Lots and/or Park Model For Sale Links
13 Park Map & Activities Links
14 Onsite Rentals Info
15 Seasonal Sites Info
16 Social Media Links
YOUR DETAILS PAGE
Focused on Staying with You
BOOK NOW!
ACTIVITIES
Outdoor Travel
REGIONAL TRAVEL BLOG
Bringing Customers to You
Note: Images are for illustration purposes only.
Good Sam – Proven Results Every Time Web • Mobile • Social • Print • Retail 8
GOOD SAM DIGITAL PRODUCTS
1. Search Results Featured Ad: A digital ad on ourhighly targeted Search Results Pages.Includes: photo, name, city and State/Province.Plus, links to your Details Page.
2. Home Page Featured Ad: A digital ad featured onour Camping Home Page; where everyone startstheir search. Includes: photo, name, city andState/Province plus links to your Details Page.
3. Rich Media Banner: Draw attention to yourState/Province Banner by using rich mediatechnology seen on the Search Results Page.
4. Video: Video of your park is shown on yourDetails Page and rotates on the Camping HomePage
5. Regional Travel Blog: Parks are promoted in 1 of12 highly read Travel Articles, our staff crafts thecontent then shares it on the Good Sam Blog,media channels and GoodSam.com.
6. Destination Deal: Receive (1) offer. Includes - aphoto, destination advertorial and a link to yourwebsite. A second exposure on your details page,plus a third exposure on non-advertiser DetailsPage.
7. Advertorial Highlight: Draw attention to yourdigital listing with custom text highlighted inyellow. Appears on the Search Results andDetails Pages.
8. Front of the Line: Be at the top of the SearchResults in the city of your choice. If more thanone Front of the Line is purchased per city, yourpresence is rotated with other FOL participants.
9. Virtual Tour: An interactive slideshow that tellsyour park’s story with photos. Appears on SearchResults and Details Pages.
10. Lots/Park Models For Sale Links: Links directlyto your “Lots for Sale” page and/or “Park Modelsfor Sale” page on your website from the DetailsPage.
11. Static State/Provincial Banner: Static State/Province Banner on the Search Results Page.
12. Park Reservation Link: Direct link to your Park’sReservation system or page. Link appears onboth the Search Results and Details Pages,driving customers to “Book Now” at your park.
13. Email Link: Customers email you directly fromyour Details Page.
14. Website Link: Links to your website from boththe Search Results and Details Pages.
15. Digital Photos: Up to 12 photos, 1 on the SearchResults Page and up to 12 on your Details Page.
16. Park Map/Activities Links: Links directly toyour “Park Map” and/or “Activities” page on yourwebsite from the Details Page.
17. Logo Link: Your logo appears on the SearchResults and Details Pages, linking directlyto your website.
18. Digital Web Ad: Your print ad accessed from theSearch Results and Details Pages.
19. Social Media Links: Your Facebook, Twitter andPinterest links accessed from the Details Page.
Products
Good Sam – Proven Results Every Time Web • Mobile • Social • Print • Retail 9
GOOD SAM DIGITAL PRODUCTSProduct Elite Advantage Value
1. Search ResultsFeatured Ad
Elite P
ackag
e On
ly
2. Home PageFeatured Ad
3. Rich Media Banner
4. Video
5. Regional Travel Blog
6. Destination Deal 7. Advertorial Highlight (+print)
Elite P
ackag
e & A
dvan
tage P
ackag
e
8. Front of the Line 9. Virtual Tour 10. Lots/Park Models
For Sale Links 11. Static State
Provincial Banner
12. BOOK NOW! ParkReservation Link
All P
ackag
es
13. Email Link 14. Website Link 15. Digital Photos (12) (9) (6)
16. Park Map/Activities Link
17. Logo Link
18. Digital Web Ad
19. Social Media Links
Good Sam – Proven Results Every Time Web • Mobile • Social • Print • Retail 10
Why Join the Good Sam Park Network
Access to 2 million Good Sam Club members:
• 70% prefer to stay at Good Sam Parks
• Camp an average of 27 days per trip
• That’s millions of camping reservations at Good Sam Parks!
Leverage integrated marketing opportunities through powerful partnerships and the Good Sam brand.
Good Sam – Proven Results Every Time Web • Mobile • Social • Print • Retail 11
PLUS, These Extra Benefits and Resources
Good Sam Drives Awareness• Camping World
• Gander Outdoors
• Overton’s
• Coast to Coast
• Good Sam Consumer Shows
• Good Neighbor Parks
• Reserve America
• NASCAR®
• Major League Baseball®
• Good Sam Rack Brochures
The Good Sam ReachGood Sam Members love Good Sam Parks!
Good Sam Members:
• 1.4 million Trip Planner Visits
• 75% satisfied with their Good Sam Park stay
• 61% plan a return campground visit
RV Reviews:
• Over 17,000 RVer Reviews on GoodSam.com
• Receive 3x more RVer reviews
• Receive higher review ratings
Maximize Good Sam• Exclusive use of Good Sam Park logo & branding
• Free Good Sam Park branded materials
• Good Sam Club Membership sales—You Keep the Money
• Membership Sales Bonus Program—Earn Extra Dollars
• Good Sam Link Program—Earn Even More Money
Good Sam – Proven Results Every Time Web • Mobile • Social • Print • Retail 12
ADVENTURE SEEKERS (DIGITAL & PRINT PRESENCE AVAILABLE)
Connect with the hunting and outdoor enthusiasts. RV parks and locations with or near great hunting, hiking, biking or fishing locations now have a platform to entice future guests to stay with you. Focus on people seeking outdoor adventure.
WELCOME & SPOTLIGHTS (DIGITAL & PRINT PRESENCE AVAILABLE)
This focused editorial in our Welcome and Spotlight sections highlight great travel and outdoor lifestyle information and destinations. Advertise in these highly read sections.
SNOWBIRDS (DIGITAL & PRINT PRESENCE AVAILABLE)
Have snowbird RVers flocking to your park. Placement available in the magazine section and on GoodSam.com.
ROAD TRIPPING (DIGITAL & PRINT PRESENCE AVAILABLE)
Reach active RVers, Campers & Outdoor enthusiasts with adventure inspired road trips. Your location is promoted in our popular magazine section with photo rich editorial plus digital content on GoodSam.com.
FAMILY CAMPING (DIGITAL & PRINT PRESENCE AVAILABLE)
Access the dynamic family camping market through our special digital and print sections. Fun and informative articles resonate with RVing families. Don’t miss out on this vital segment.
SEASONAL STAYS (DIGITAL & PRINT PRESENCE AVAILABLE)
Reach the RVers looking to put their wheels up for an extended period of time.
Good Sam Outdoor and Destination Markets
More New Customers Focused on You Than Ever Before
Good Sam – Proven Results Every Time Web • Mobile • Social • Print • Retail 13
BOATING FUN (DIGITAL & PRINT PRESENCE AVAILABLE)
Tap into the wide and diverse audience of boating enthusiasts. This segment focuses on RV parks with access to marinas, boat launches and other places for lovers of water & boating adventure.
ROLL THE DICE (DIGITAL PRESENCE AVAILABLE)
Hit the jackpot of customers looking for gambling and entertainment destinations. Boost the odds of high customer traffic with eye-catching content with a digital component.
LOTS & PARK MODELS (DIGITAL PRESENCE AVAILABLE)
There’s no place like home—especially for customers seeking a roomy park model or a lot of their own. This segment effectively entices travelers seeking spacious living in a park setting.
PACK & STAY – RENTALS (DIGITAL & PRINT PRESENCE AVAILABLE)
Don’t let your rentals sit empty. There is a mass of outdoor enthusiasts searching for parks with cabins, cottages, tiny homes and more.
ATTRACTIONS & ENTERTAINMENT (DIGITAL & PRINT PRESENCE AVAILABLE)
Attract people looking for entertainment like festivals, monuments, amusements parks, eateries and more.
OUTDOOR ADVENTURE
Be in our newest print editorial section that promotes these active lifestyle segments’: Boating Fun, Pack & Stay, Adventure Seekers, Attractions & Entertainment.
Optimize All Your AssetsMore Opportunities, More Reach, More Revenue
Good Sam – Proven Results Every Time Web • Mobile • Social • Print • Retail 14
1 GOOD SAM PARKS
The #1 logo Good Sam Club members look for when choosing a place to stay! This detailed listing includes amenities offered at your park plus GPS coordinates, website address and more.
2ENHANCED ADVERTISER LISTING
Draws attention to your business and includes complete listing information, including GPS coordinates, website address and more.
3 ADVERTORIAL HIGHLIGHT
Your unique message highlighted in yellow, lets you stand out from your competition.
4 PRINT AD WITH FULL COLOR
Get the “Wow Factor” by adding full color CMYK to your ad, (or choose from a palette of 12 spot colors).
See map pages 249, 250 and 251 FLORIDA 341MARGATE — E5 Broward
AZTEC RV RESORTRatings: 10/10 /10 (Condo Pk)From Jct of I-95 & Exit 36 (SR-814, W.Atlantic Blvd), W 5 mi on SR-814 (W.Atlantic Blvd) to US 441 (SR-7), S 0.6 mito Aztec Blvd, E 0.4 mi (E); or From Jct
of Florida Turnpike & Exit 62 (SR-870, NW 56th St),E 0.5 mi on SR-870 (NW 56th St) to US 441 (SR-7),N 2.7 mi to Aztec Blvd, E 0.4 mi (E).
GREATER FORT LAUDERDALE RV RESORTLuxury RV Resort in a gated 104-acre community.645 large lots exclusive to Class A Motorcoaches.Minutes to beaches, shopping and dining. 5 staramenities and services. Lots for sale, annual andshort term leases available.FAC: Paved rds. 645 paved, patios, back-ins(35 x 90), accepts full hkup units only, 645 full hkups(50 amps), WiFi @ sites $, laundry, controlled ac-cess. REC: heated pool, hot tub, shuffleboard. PetsOK. Partial handicap access, no tents. Big rig sites,RV age restrict, 2016 rates: $59 to $129.(888)493-2856 Lat: 26.22608, Lon: -80.201851 A Sundial Circle (Aztec Blvd), Margate, FL 33068www.aztecrvresort.comSee ad pages 318, 260 & MagazineSection.
MARIANNA — E3 Jackson
ALLIANCE HILL RV RESORTRatings: 9.5/10 /9 (RV Park) E-bndfrom the jct of I 10 (exit 142) & SR 71, Son SR 71 7.2 mi. to CR 278 (Alliance Rd)E. 1.3 mi. (R), or W-bnd from the jct of I10 (exit152) & SR69 S on SR 69 .08 mi
to Birchwood Rd., W 3.5 mi to CR278 (Alliance Rd),SW 3.2 mi (L). FAC: Paved rds. 30 Avail: 30 allweather, patios, 10 pull-thrus (30 x 80), back-ins(40 x 70), 30 full hkups (30/50 amps), WiFi @ sites,laundry, controlled access. REC: heated pool. PetsOK. Partial handicap access. Age restrict may apply,big rig sites, RV age restrict, 2016 rates: $36.(850)545-4928 Lat: 30.6166, Lon: -85.1333639 Plymouth Loop, Marianna, FL 32448www.alliancehillrvresort.comSee ad opposite page, 258.
MCINTOSH — B3 MarionSPORTSMAN’S COVE CAMPGROUND
Ratings: 6.5/8 /6.5 (Campground) From thejct of US441 & Ave F, E on Ave F 1/2 mi (E).FAC: Gravel rds. 49 gravel, 8 pull-thrus
(24 x 50), back-ins (24 x 50), 49 full hkups (30/50amps), WiFi @ sites, dump, laundry, fire rings, fire-wood. REC: Orange Lake: fishing, marina. Pets OK.2016 rates: $36. No CC.(352)591-1435 Lat: 29.449895, Lon: -82.2148575423 Avenue F Box 107, Mcintosh, FL 32664www.sportsmanscovecampground.comSee ad page 345.
MEXICO BEACH — F3 BayRUSTIC SANDS RESORT CAMPGROUND Rat-
ings: 7/5.5/7 (Campground) Avail: 87 full hkups(30/50 amps). 2016 rates: $48. (850)648-5229, 800N 15th St, Mexico Beach, FL 32456
MIAMI EVERGLADES RESORT Rat-ings: 8.5/9.5/9.5 (Campground) 265 Avail: 217 fullhkups, 48 W, 48 E (30/50 amps). 2016 rates: $48 to$69. (305)233-5300, 20675 SW 162 Ave, Miami, FL33187
Outdoor Enthusiasts, RVers & Campers Direct to RVers
Good Sam Club Members
Camping World SuperCenters
NEW! Gander Outdoors/Overton’s Locations
New RV Purchasers
CampingWorld.com
Amazon.com
Bookstores
Online Retailers
RV Dealers & Distributors
1 2
3
4
Inside Listing Page
RV Parks | Campgrounds | Fishing | Hunting | OutDoor Activities & More
PLUS Rules of the Road, Full-Color Maps, GPS Coordinates, Addresses & More
TRAVEL SAVINGS GUIDE FOR THE RV & OUTDOOR ENTHUSIASTGOOD SAMGUIDE SERIES
100% Satisfaction Guarantee201984TH EDITION • $29.95 US
100% Satisfaction Guarantee
ISBN-10: 1-937321-47-9
ISBN-13: 978-1-937321-47-5
$29.95
GoodSam.com
2019 EDITION
2019 NO
RTH A
MERICA
N
BE PART OF
2 MILLION GOOD SAM CLUB
MEMBERS SPECIAL PRICING
$9.95
12,101 CAMPGROUNDS, RV PARKS & SERVICES
Includes 2,433 Good Sam Parks
Inside!
SEE COUPONS ON PAGES 18 & 19
SAVE ON ACCESSORIES & GEAR WITH
GSK55436 2019 GS Travel & Savings Guide Cover-Final-2.indd 1
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The Good Sam Guide Series in the Hands of...
PLUS Rules of the Road, Full-Color Maps, GPS Coordinates, Addresses & More
RV Parks | Campgrounds | Fishing | Hunting | OutDoor Activities & More
2019 EDITION
BE PART OF
2 MILLION GOOD SAM CLUB
MEMBERS SPECIAL PRICING
$9.95
201984TH EDITION • $29.95 US
100% Satisfaction Guarantee
GoodSam.com
2019 NO
RTH A
MERICA
N
TRAVEL SAVINGS GUIDE FOR THE RV & OUTDOOR ENTHUSIASTGOOD SAMGUIDE SERIES
100% Satisfaction Guarantee
12,101 CAMPGROUNDS, RV PARKS & SERVICES
Includes 2,433 Good Sam Parks
Inside!
SEE COUPONS ON PAGES 18 & 19
SAVE ON ACCESSORIES & GEAR WITH
ISBN-10: 1-937321-49-5
ISBN-13: 978-1-937321-49-9
$29.95
GSK55436 2019 GS Travel & Savings Guide Cover-Final-1.indd 1
10/18/18 3:11 PM
Campgrounds | Fishing | Hunting | Outdoor Activities & More
TRAVEL SAVINGS GUIDE FOR THE RV & OUTDOOR ENTHUSIASTGOOD SAMGUIDE SERIES
100% Satisfaction Guarantee2019 EDITION
PLUS Fishing/Hunting Info by State & Province, Full-Color Maps & More
201984TH EDITION • $29.95 US
100% Satisfaction Guarantee
ISBN-10: 1-937321-50-9
ISBN-13: 978-1-937321-50-5
$29.95
GoodSam.com
2019 NO
RTH A
MERICA
N
BE PART OF
2 MILLION GOOD SAM CLUB
MEMBERS SPECIAL PRICING
$9.95
12,101 CAMPGROUNDS, RV PARKS & SERVICES
Includes 2,433 Good Sam Parks
Inside!
SEE COUPONS ON PAGES 18 & 19
SAVE ON ACCESSORIES & GEAR WITH
GSK55436 2019 GS Travel & Savings Guide Cover-Final-4.indd 1
10/16/18 1:52 PM
PLUS Fishing/Hunting Info by State & Province, Full-Color Maps & More
Campgrounds | Fishing | Hunting | Outdoor Activities & More2019 EDITION
TRAVEL SAVINGS GUIDE FOR THE RV & OUTDOOR ENTHUSIASTGOOD SAMGUIDE SERIES
100% Satisfaction Guarantee201984TH EDITION • $29.95 US
100% Satisfaction Guarantee
ISBN-10: 1-937321-51-7
ISBN-13: 978-1-937321-51-2
$29.95
GoodSam.com
2019 NO
RTH A
MERICA
N
BE PART OF
2 MILLION GOOD SAM CLUB
MEMBERS SPECIAL PRICING
$9.95
12,101 CAMPGROUNDS, RV PARKS & SERVICES
Includes 2,433 Good Sam Parks
Inside!
SEE COUPONS ON PAGES 18 & 19
SAVE ON ACCESSORIES & GEAR WITH
GSK55436 2019 GS Travel & Savings Guide Cover-Final-3.indd 1
10/16/18 1:53 PM
Good Sam – Proven Results Every Time Web • Mobile • Social • Print • Retail 15
2020 Ad Size & Format GuidelinesGOOD SAM PRINT ADVERTISING SPECIFICATIONSPrint SpecificationsThe Good Sam Guide Series receives more than 3,000 ads every year. It is very important to make sure your ad is within our guidelines. Materials that do not follow the listed specifications will not be accepted. Please read the advertising requirements carefully to ensure that your ad will be processed in a timely manner and printed as you intend it to be.
All supplied artwork will be reviewed to ensure it meets the policies and specifications of Good Sam. This includes the use of the Good Sam logo and “See Listing” line. Publisher reserves the right to alter artwork to ensure it conforms to the policies and specifications of Good Sam.
Agency commissions are availableThe Good Sam Guide Series is an all-digital/computer-to-plate publication. THE AGENCY WILL BE RESPONSIBLE FOR ALL REVISIONS INCLUDING PROVIDING NEW ELECTRONIC FILES. Recognized advertising agencies supplying an insertion order and ad in electronic format, submitted to our exact specifications, qualify for a 15% commission.
Acceptable Digital Formats:• InDesign. We currently only accept CC14 to CC 17 documents. Please include all
fonts and images with your Ad. Macintosh Only.• EPS: Send all fonts and images even if they are embedded.• TIFF: Minimum Resolution 300 dpi.• If setting type in Photoshop, make image size 600 dpi.• PDF: All fonts embedded. The only acceptable method of creating a PDF is via
PostScript and Acrobat Distiller. Please OUTPUT PDF WITHOUT CROP MARKS.• Name ad files using advertiser name or similar naming convention. DO NOT
send ad files named “Good Sam Ad”, “GS ad” or similarly non- descriptive names.
• No crop marks, job slugs, color bars or other items outside of the document area.
• Each ad must be in a separate document. Do not place multiple ads on a single page or single document.
• We do not accept Publisher, Paint, Word, Powerpoint, Quark Express or Excel files.
Agency Guidelines:• Electronic file transfer available upon request. Contact the Production
Department or submit to: www.GoodSam.com/agency-upload/default.aspx• Publisher is not responsible for mistakes in ads submitted without a proof. • While publisher makes every effort to ensure all ad files submitted to the
Good Sam Guide Series comply with our print specs, files built to other than those provided here are submitted at the advertiser’s own risk.
• If doing 2-color or 3-color spot color you don’t have to follow the spot colors on page 16
Fonts • Send all fonts (both screen and printer fonts), including those used in artwork. • All EPS and PDF files must have all fonts embedded. • Flatten all files before sending.• Only Type 1 PostScript fonts are supported. Use True Type and Multiple Master
fonts at your own risk. Good Sam Guide Series reserves the right to substitute corrupt or missing fonts.
Ad Sizes• Refer to the chart for ad dimensions.
Ad Size Width in inches Height in inches 1 ½ Inch 2.25 1.5 2 ¼ Inch 2.25 2.25 1/8-1 2.25 3.5 1/8-2 4.75 1.75 1/6-1 2.25 5 1/6-2 4.75 2.5 1/4-1 2.25 7.5 1/4-2 4.75 3.75 1/4-3 7.25 2.5 1/3-1 2.25 10 1/3-2 4.75 5 1/3-3 7.25 3.25 1/2-2 4.75 7.5 1/2-3 7.25 5 2/3-2 4.75 10 2/3-3 7.25 6.625 Full page 7.25 10 For Front of Book Full page (no bleed) 7.25 10 Full page (w/bleed) Bleed: 8.5 x 11.25; Trim 8 x 10.75; Live Area 7.25 x 10
Images:• Raster images must be at least 300 dpi in .eps or .tif format.• Color density should be no more than 240%. Photoshop color
profiles are available upon request.• Vector art should be .eps format.• No RGB images• Do not use low resolution images from the internet. No duotone images.
No JPGS.• Remove all embedded ICC color profiles.• The Listing section of the Guide is printed on newsprint.• Expect dot gain of 20-30%.• Digital version of the Good Sam logo and other logos are available upon request.• If you are requesting color in your ad, use the following spot colors:
(See page 16 for color palette)
Mail all Material to:• Good Sam Guide Series.
Attention: Sales Dept. PO Box 9292, Oxnard, CA 93031.• For any questions about advertisement specifications, please contact the Good
Sam Production Department at (800) 685-6246.
Please Note: You will receive a proof version of your ad if submitted by the ad deadline.If changes are needed, please respond by the deadline date on proof and the changeswill be made. If no response is received by the deadline date on the last proof received, the lastproof version of ad will run. Publisher will not be responsible for errors if a response is not received.Proofs are not sent out on Repeat or Agency provided ads.
DEADLINES: AD CLOSE: AD MATERIALS DUE:Welcome and Spotlights August 16, 2019 August 23, 2019Map Ads and Good Sam Pages August 16, 2019 August 23, 2019Listing Section August 30, 2019 September 6, 2019 Front of Book Section August 30, 2019 September 6, 2019
Good Sam – Proven Results Every Time Web • Mobile • Social • Print • Retail 16
YellowC=0%M=0%
Y=100%K=0%
OrangeC=0%
M=50%Y=80%K=0%
StrawberryC=30%M=90%Y=65%K=0%
RedC=0%
M=90%Y=90%K=20%
PurpleC=70%M=95%Y=0%K=10%
CobaltC=80%M=50%Y=0%K=10%
SapphireC=70%M=30%Y=0%K=0%
AquaC=80%M=0%Y=40%K=10%
MossC=60%M=20%Y=90%K=0%
ForestC=85%M=0%Y=95%K=14%
GreenC=95%M=0%Y=70%K=30%
CocoaC=0%
M=50%Y=70%K=50%
2020 Digital Ad Art Size & Format Guidelines (Continued From Page 15)
Online Ad SpecificationsPackage Products Product Dimensions Max File Size File Format
Digital Photos* 1000x750 5mb per photo .jpg
Logo Link Banner 270x70 1mb .jpg
Static State-Prov Banner 728x90 1mb .jpg
Animated GIF State-Prov Banner** 728x90 1mb .gif
Rich Media Banner 728x90 (6 slides) 200kb per slide .jpg
Regional Banner 728x90 1mb .jpg
Virtual Tour 640x480 5mb per photo .jpg
Video 640x480 Max. 5 minutes YouTube URL
A La Carte Products Product Dimensions Max File Size File Format
Follow Me Ad 1000x750 (2 photos) 5mb per photo .jpg
Home Page Rotating Banner 300x250 1mb .jpg
Campground Search Takeover*** 1000x386 (3 photos) 5mb per photo .jpg
eNewsletter Article Article 500 words n/a .doc, .docx, .txt
eNewsletter Photos* 1000x750 10mb per photo .jpg
RV Navigator Banner Ad 200x200 1mb .jpg
* Photos received smaller than 1000x750px will be adjusted to fit our specifications.
** Animated GIF: Must be less than or equal to 15 seconds in length.
*** Smaller photos will not be accepted
Recommended Color Builds
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