We’re an ad firm with over 35 services and only one product. We fuse brands with culture.

Overview01. Listening02. Strategy03. Creation04. Distribution05. Monitoring

listening - real-time media kit

listening :: real-time media kit

Research

-Brand

-Industry

-SWOT -Competitive -Search & Social

listening :: real-time media kit

Social Dashboard

listening :: real-time media kit

Digital Persona

-Who are they

-Where do they hang out

-What are they saying

-Trends

strategy

strategy :: maturity graph

strategy :: Corporate Communications

-Corporate Guidelines, Policies & Goals -Corporate Team

-Editorial Plan: Calendar, Voice, & Content -25 Questions: Legal & Marketing -Communications HUB

strategy :: Corporate Communications

-Campaign Baselines

creation

creation :: social integration

creation :: social integration

creation :: social integration

creation :: social integration

creation :: social integration

Intro - Logo

Mantra

Overview1. Listening2. Strategy3. Creation4. Distribution 5. Monitoring

1. Listening - Real-Time Media Kit1.1 Research-Brand -Industry-SWOT-Competitive-Search & Social

1.2 Social Dashboard-Radian 6 Image

1.3 Digital Persona-Who are they-Where do they hang out-What are they saying-Trends

2. Strategy2.1 Community Maturity Image (from Community 1st)

creation :: social commerce

creation :: micro-community

creation :: geo-social

creation :: geo-social mobile

creation :: production

distribution

distribution :: types of digital media

distribution :: Distribution as Content

-Posts (advertorial / sponsored / organic)

-Video

-Influencer Outreach

distribution :: Digital -Rich Media Display •Pre-roll&Road-block •EngagementAds

-Digital PR -Social Channels

•Facebook •Twitter -SEM: Google, Bing, Yahoo!

-Email

-Influencer Outreach

monitoring

monitoring :: Community Management -Community Director

-Media Monitoring -Weekly Reporting & Monthly Planning

monitoring :: ROI -Web metrics

-Social Earned Value -Share of Voice -Engagement

-Sales

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