80 % in just 12 months. allowed NPR ® to increase page views Adaptive content in action Benefits of adaptive content Making content adaptive creates 5 key benefits Sources Mobify. “Global Screen Size Diversity Infographic: Sizing Up Man's New Best Friend.” Mobify. Mobify, 20 Dec. 2012. Web. 8 Apr. 2013. <http://www.mobify.com/blog/global-screen-size-diversity/>. Jacobson, Daniel. “COPE: Create Once, Publish Everywhere.” ProgrammableWeb. ProgrammableWeb.com, 13 Oct. 2009. Web. 10 Apr. 2013. <http://blog.programmableweb.com/2009/10/13/cope-create-once-publish-everywhere/>. Kruger, Lacey. “Adaptive Content for a Future-Proofed World.” NpENGAGE. NpENGAGE, 19 Oct. 2012. Web. 11 Apr. 2013. <http://www.npengage.com/mobile/adaptive-content-for-future-proofed-world/>. McGrane, Karen. “Adapting Ourselves to Adaptive Content.” Karen McGrane. Karen McGrane, 4 Sept. 2012. Web. 08 Apr. 2013. <http://karenmcgrane.com/2012/09/04/adapting-ourselves-to-adaptive-content-video-slides-and-transcript-oh-my/>. Content Marketing Institute, and MarketingProfs. B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends - North America. Rep. Brightcove, 24 Oct. 2012. Web. 11 Apr. 2013. <http://contentmarketinginstitute.com/wp-content/uploads/2012/11/b2bresearch2013cmi-121023151728-phpapp01-1.pdf>. You may reproduce and distribute this infographic in its entirety. You may not create derivative works. (Licensed under the Creative Commons: http://creativecommons.org/licenses/by-nd/3.0/) of marketers feel challenged with producing enough content. 64 % Shift your focus to quality rather than presentation and apply adaptive content principles to let your message come through regardless of where or how it is viewed. Adaptive Content Creating harmony between content and technology What is adaptive content? www.4imprint.com Infographic created by www.4imprint.com, based on the Adaptive Content Blue Paper ® . Download Blue Paper at: http://info.4imprint.com/bluepapers/adaptive-content/ Building structure into content Learn how to COPE with content Adaptive content... Adjusts to should be broken into chunks: is raw and unformatted contains meaningful metadata that determines what should be displayed based on user preference can be used on multiple platforms and in many formats Adaptive Content = More Flexibility Flexible 1 Can be more easily shared and spread 3 Can be reassembled and recycled 2 Travels further 4 Takes your message to more users 5 COPE = Create Once, Publish Everywhere Build content management systems Separate content from display Ensure that content is modular Ensure that content is portable Key takeaways from the COPE philosophy: Have the RIGHT content To the RIGHT user At the RIGHT time On the RIGHT device Challenge Solution image body header sub-head Device User Preference Screen Size

4Imprint AdaptiveContent FNLinfo.4imprint.com/.../4Imprint_AdaptiveContent_FNL.pdf · 80% in just 12 months. allowed NPR® to increase page views Adaptive content in action Benefits

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80%

in just 12 months.

allowed NPR® toincrease page views

Adaptive content in action

Benefits of adaptive contentMaking content adaptive creates 5 key benefits

SourcesMobify. “Global Screen Size Diversity Infographic: Sizing Up Man's New Best Friend.” Mobify. Mobify, 20 Dec. 2012. Web. 8 Apr. 2013. <http://www.mobify.com/blog/global-screen-size-diversity/>.

Jacobson, Daniel. “COPE: Create Once, Publish Everywhere.” ProgrammableWeb. ProgrammableWeb.com, 13 Oct. 2009. Web. 10 Apr. 2013.

<http://blog.programmableweb.com/2009/10/13/cope-create-once-publish-everywhere/>.

Kruger, Lacey. “Adaptive Content for a Future-Proofed World.” NpENGAGE. NpENGAGE, 19 Oct. 2012. Web. 11 Apr. 2013.

<http://www.npengage.com/mobile/adaptive-content-for-future-proofed-world/>.

McGrane, Karen. “Adapting Ourselves to Adaptive Content.” Karen McGrane. Karen McGrane, 4 Sept. 2012. Web. 08 Apr. 2013.

<http://karenmcgrane.com/2012/09/04/adapting-ourselves-to-adaptive-content-video-slides-and-transcript-oh-my/>.

Content Marketing Institute, and MarketingProfs. B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends - North America. Rep. Brightcove, 24 Oct. 2012. Web. 11 Apr. 2013.

<http://contentmarketinginstitute.com/wp-content/uploads/2012/11/b2bresearch2013cmi-121023151728-phpapp01-1.pdf>.

You may reproduce and distribute this infographic in its entirety. You may not create derivative works. (Licensed under the Creative Commons: http://creativecommons.org/licenses/by-nd/3.0/)

of marketers feel challengedwith producing

enough content.

64%

Shift your focus to quality rather than presentation and apply adaptive content principles to let your message

come through regardless of where or how it is viewed.

Adaptive ContentCreating harmony between content and technology

What is adaptive content?

www.4imprint.com

Infographic created by www.4imprint.com, based on the Adaptive Content Blue Paper®. Download Blue Paper at: http://info.4imprint.com/bluepapers/adaptive-content/

Building structure into content

Learn how to COPE with content

Adaptive content...

Adjusts to

should bebroken into chunks: is raw and

unformatted

contains meaningful metadata that determines what should be displayed based on user preference

can be used on multiple platforms

and inmany formats

Adaptive Content =

More Flexibility

Flexible