Next Gen Giveaways 23

Welcome back!

SUMMER 2015

4im

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21The Truth About Millennials

By 2020, Millennials will comprise 50 percent

of the workforce. With Baby Boomers leaving,

Millennials entering and Gen X-ers taking on

new leadership responsibilities, it’s easy to see

why so many organizations are placing talent

recruitment and retention near the top of

their priority lists.

The bridge between recruitment and

retention: on-boarding. On-boarding covers

that crucial time between when team

members are hired to when they really

begin to feel like they are part of the team.

As our employee orientation story explains,

new hires want to confirm they’ve made the

right decision. They want to be proud of the

organization they’ve joined and the decision

they’ve made.

When your organization sends new hires

a well-organized welcome packet and

something with the company logo on before

they even start, it gives them another reason

to believe they’ve made the right decision.

The same is true for back-to-school. Imagine

the back-to-school fair, where clubs, activity

groups and local businesses all want students’

attention. As our business of back-to-school

story shows, promotional products can play

a key role in helping your organization

start conversations that turn into lasting

relationships.

And that’s really the key. The sooner a new

hire or student connects and feels like part of

your organization, the more quickly they’ll

be engaged. When that happens, it’s good for

everyone.

Kevin Lyons-Tarr, CEO, 4imprint®

Scan almost any business publication and you’re sure to see an article on attracting and retaining employees. And, with good reason.

FROM THE EDITOR

What interests you?

Kevin, with 4imprint 24 years.

If you have a specific topic you’d like to learn more about ... let us know! Email content ideas to amplify@4imprint.com. Your idea could appear in our fall issue!

Help new hires feel like

part of the team right away!

PRODUCT HIGHLIGHT 23Next Gen Giveaways

TREND 16Employee Orienta-fun

DID YOU KNOW? 21The Truth About Millennials

COVER STORY 8Welcome back!

CONTENTS

CONTENTS3

EDITORIAL BOARD 4

CONTRIBUTORS 5

OVERHEARD 6

The Murrell Library team from Missouri Valley

College used promotional products to heighten

awareness of the library during freshman

weekend. The cool shades they gave away turned

out to be a hot product!

PROMO HUNT 27

REMARKABLE MOMENT 28Caring Commitment

LASTING IMPRESSIONS 12A Lip-Smacking Good Idea

When you download the Amplify app to your

mobile phone or tablet, you’ll get access to

additional interactive content, including audio

interviews, photo galleries and more. Best of all,

you’ll be updated when each new issue

of Amplify is available.

Amplify Your Experience

Apple, the Apple logo, iPhone and iPad are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Android and Google Play are trademarks of Google Inc.

When we are

looking for a pen,

we definitely

order samples and

let people try them

out, like a little

focus group. We’re

looking for the pens that people want to

continue using as their ‘go-to’ pen. We’re

usually able to find great pens that

match our brand colors.

Brooke BrowneMARKETING MANAGERSmartbridge

EpiphanyStylus Pen

Make a statement with a promo pen!

EDITORIAL BOARD4 EDITORIAL BOARD4

EDITORIAL BOARD

How to pick the perfect promotional penEditorial board members share their insights.

Either

something

bright or

unique.

Joetta TalfordREALTORTalford Realty Group-Keller Williams Realty

Michele Lee NiecCOMMUNICATIONS DIRECTORAdtec Digital

We change pens annually at my company to keep it fresh. When

choosing, I look for substance, how it fits in my hand and that of the

men in the office (I always request samples before committing to an

order), physical color, does it work with our brand, ink color (we’re

fans of blue here if we can get it), imprint area, can we add a logo and

website, and lastly, price. I want our pens to have staying power

on someone’s desk, not for it to become a part of the pen pool.

Mary CurtinVP Administration 4imprint

CONTRIBUTORS

CONTRIBUTORS5

Meet this month’s featured contributors.

Cheryl Sinaonebyone Coordinator 4imprint

For this issue, Cheryl tells the powerful story of Caring Commitment. Cheryl has been with 4imprint 16 years and coordinates 4imprint’s onebyone® program.

Karla Kohlmann Director of Sales 4imprint

Becky DillenbergMarketing Manager 4imprint

Becky has been the Marketing Manager for 4imprint’s Education segment since November 2008. For this issue’s cover story, she discusses how organizations, schools and businesses use promotional products to welcome staff and students back to school.

In this issue, Mary shares insights for our Employee Orienta-fun story. As VP Administration for 4imprint, Mary is part of the Training and HR Team that works together to make new team members feel welcomed and part of the 4imprint family on their first day.

Daytona Beach Area Convention and Visitors Bureau

The Daytona Beach Area Convention and Visitors Bureau supplied photos of Bike Week for our Lasting Impressions article, “A Lip-Smacking Good Idea.”

Suzanne Worwood VP Merchandising 4imprint

For this issue’s Product Highlight, 4imprint VP Merchandising Suzanne built a list of promotional products worthy of Millennials’ attention. Suzanne has been with 4imprint since 2000.

Karla has been with 4imprint for nearly 25 years. She provides insight on how promotional products are used to welcome students and faculty back to school for our cover story.

OVERHEARD

OVERHEARD6

Pens that earn you #SwaggingRights

4imprint @4imprint

Thank you Women’s Health Associates for sharing this photo of your new Stylus Pens! They look great! #SwaggingRights

chamberect

Beyond excited that we just got our new pens! #SwaggingRights

Peter Butler 4imprint

Guess what was just delivered?

4imprint

The City of Harrisonburg hosted a “Sign the Beam” ceremony. Employees and members of the community were invited to sign a beam during the construction of the new City Hall! After signing the beam they were given this pen! How fun! #SwaggingRights

The Point of a Pen

I learned long ago when working in electronic retail, a pen is not just some ink in a pretty or fun casing, it’s a letter to grandma, it’s a college application, it’s your signature on the contract for your first home, and it’s closing the deal you worked on for the last three years. A pen is an extension of your commitment to your message.

Michele Lee Niec, Editorial Board Member, amplify, @MicheleNiec

OVERHEARD7

OVERHEARD

4imprint

Phillippo Insurance is loving their new Babelini Pens!

4imprint

Thank you to GQ Law for sharing a photo of your new Mardi Gras Pens! #SwaggingRights

Visit our Pinterest® board for more promotional pens.

Pens that earn you #SwaggingRights

Carolyn Lensch @CarolynLensch

Thanks @4imprint! Love the pens to promote my company! #SwaggingRights

Welcome back!

COVER STORY

Promotional products make back-to-school better

By Kelli Karpinski

The Murrell Library team learned last

year that cool shades and a cold glass

of lemonade form the recipe for a warm

welcome.

The library, on the Missouri Valley College

campus in Marshall, Mo., holds “Lemonade

on the Lawn” the Friday of freshman

weekend—the weekend just before school

starts—when new students arrive with their

parents to learn more about the campus and

settle in for life’s new journey.

Library Director Pamela Reeder considers

this “one of the most exciting times of the

year,” and has celebrated back-to-school for

five years with a lemonade stand designed to

heighten awareness of the library. At the start

of school in 2014, Reeder and her team paired

the free lemonade with campus literature and

Risky Business Sunglasses from 4imprint.

“The idea is to welcome

them to campus and make them aware of the library

in a way they may not realize—that it’s a fun

place,” Reeder said.

The sunglasses, with the library’s name

imprinted on the temples, were a hit. In no

time at all, 200 pair of sunglasses were given

away—faster than any other promotional

product provided by the library in the past.

“We were much more successful because

of the giveaway and matching shirts (also

purchased from 4imprint),” Reeder said.

Back-to-school is big businessThe back-to-school shopping season is the

second largest shopping season of the year,

according to the National Retail Federation

(NRF). The NRF says total spending reaches

$75 billion in the United States. Of that,

college students and their parents spend

more than $48 billion, driving the biggest

back-to-school spending segment.

COVER STORY Welcome back!9

Warm Welcome

Risky Business Sunglasses - Translucent

Channel your inner star with these attention-getting sunglasses!

Back-to-school spending reaches

$75 BILLION

Education customers aren’t the only

back-to-school promotional products users.

Marketing Manager Becky Dillenberg says

student organizations, academic departments

and campus-area businesses, like pizza parlors,

order promotional products to welcome

students back to campus.

“Booster clubs get supplies and campus

organizations need promotional products

for student orientation,” Dillenberg said.

“After spring break in April, they begin

planning for the next year, but it’s May

through August when they are truly ramping

up for the start of the school year.”

What are they buying?A Google Trends report reveals that college

students and their parents search for back-

to-school products, like dorm décor and

electronics; and space-saving items, such as

wireless chargers and one-cup coffee makers.

At 4imprint, back-to-school buyers look for

many of the same items as their business

cohorts.

“When we look at buying patterns, they are no

different than in the B2B sector,” Director of

Sales Karla Kohlmann said, noting that cups,

sport bottles and lanyards are hot items. Other

top items are tech accessories, including stylus

pens and power banks. “The technology sector

is big everywhere. There is something for

every price range, which is nice.”

COVER STORY Welcome back!10

(National Retail Federation)

1 in 5 shop at least two months before school starts

22% will make a purchase from their smartphone

Back-to-school numbers

1 in 10 parents say 100% of back-to-school purchases influenced by their children

When you download the Amplify app to your mobile phone or

tablet, you’ll get access to additional interactive content, including

audio interviews, photo galleries and more. Best of all, you’ll be

updated when each new issue of Amplify is available.

Amplify Your Experience

Apple, the Apple logo, iPhone and iPad are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Android and Google Play are trademarks of Google Inc.

Keep them coming back for moreReeder got the idea for giving away sunglasses

from a conference she attended. She realized

they were “something everyone needs and

uses,” so she jumped at the chance to break

out of the mold of giving away library-related

products, like bookmarks.

The library team has found other creative

ways to use promotional products to attract

students to its doors.

The team sells branded plastic cups that

students can use for “bottomless” popcorn

on Fridays. Brand-awareness success is often

hard to measure, Reeder said. But, ultimately,

the team hopes new students remember

the library as a welcoming place to study,

do research or be entertained by books and

technology.

“It’s like any other business that is trying

to increase its customer base,” Reeder said.

“We’re a service-oriented business. We go out

of our way to offer services to our students to

keep them here and to give them things they

may not get on other parts of campus.”

COVER STORY Welcome back!11

Tangle USB Hub Value Stadium Cup Multi Purpose Cleaning Cloth

College students will appreciate these promotional products.

LASTING IMPRESSIONS

Promotional Products Keep Bikers Coming Back for More

A Lip-Smacking Good Idea

By Kelli Karpinski

Photo courtesy of the Daytona Beach Area Convention & Visitors Bureau

Shortly after Sheila Beaulieu joined The

Trails Shopping Center last fall, thousands

of motorcyclists visited the Daytona Beach,

Fla., area for Biketoberfest®. But, few visited

her shopping center.

Beaulieu immediately set out to change that.

“Our location is not directly on the path the

tourists are going to travel when they get

into town,” the marketing director and onsite

property manager said. “We’re not difficult

to find if you know we’re here.”

Knowing Bike Week, one of the largest

motorcycle rallies in the United States, was

scheduled for March 2015, Beaulieu had to

find a way to attract more visitors to her

stores and restaurants.

She did it with two phone calls. The first

was to her local chamber of commerce.

The second was to 4imprint.

“The shopping center is a member of the

chamber. I asked them when we first joined

how they could assist us in targeting Bike

Week visitors,” she said, soon learning that

the chamber was organizing a treasure hunt.

“This particular method was intriguing when

they first presented it to me.”

The hunt was onThe Daytona Regional Chamber of Commerce

organized the treasure hunt that took bikers

in and around the city to local businesses and

destinations. At each location, bikers collected

stamps on a passport. Those who earned all

10 stamps turned in the passport for a

limited-edition commemorative coin.

LASTING IMPRESSIONS A Lip-Smacking Good Idea13

The Trails Shopping Center teamed up with its chamber of commerce on a scavenger hunt during Bike Week to boost sales at its stores.

Leverage local events to drive traffic.

EVENT PROMOTION SALES

Photo courtesy of the Daytona Beach Area Convention & Visitors Bureau

Upon deciding to be a treasure hunt stop,

Beaulieu began her own hunt for the perfect

promotional product to distribute to bikers.

She knew the product had to be small enough

for bikers to carry and fit the theme of the

event. Lip balm with sun protection proved

to be the perfect giveaway. Its small size and

protection for visitors’ sun- and wind-exposed

lips meant her business name would travel

beyond the rally week. After requesting

samples (to test texture and flavor for gender

preference), she paired the lip balm with her

shopping center’s promotional brochure.

They came rumbling inOn the first day of the treasure hunt, Beaulieu

was ready with 800 tubes of lip balm. The

rumble of motorcycles soon followed.

The first day of the hunt proved to be the

largest, with 115 bikers visiting a shopping

center restaurant. Other top days reported

106 bikers stopping in at a national women’s

clothing retailer and 70 more dropping by

the liquor store.

“My tenants loved it,” she said, adding that one

store manager noted “it was the most fun at

work ever.”

By the end of the week, 612 bikers visited the

shopping center to get the lip balm and the

necessary stamp.

“It’s absolutely delightful to me to show

demonstrated proof that I brought another 600

visitors to my property,” Beaulieu said. “Most had

not heard of us, and many come every year.”

Many happy returnsWhile Beaulieu doesn’t have specific numbers

on how many bikers returned to the shopping

center after participating in the treasure hunt,

they were not difficult to spot. Motorcycles

rumbled into the parking lot throughout the

week, and riders clad in leather roamed the

stores and ate in restaurants.

LASTING IMPRESSIONS A Lip-Smacking Good Idea14

Lip balm was paired with a promotional brochure to attract visitors to the shopping center.

Photo courtesy of the Daytona Beach Area Convention & Visitors Bureau

“The scavenger hunt brought them here; the

lip balm helped them remember,” she said.

“I love how the product fit the need of the

target audience, gave me longevity, allowed

me to partner with my chamber of commerce

and helped my tenants see that marketing

efforts and participating in what’s going on

in the community ... has an impact.”

Looking ahead to 752016 marks the 75th year of Bike Week.

The city anticipates a larger crowd to arrive

for the milestone anniversary, and Beaulieu’s

marketing plans are already in gear.

Her ideas extend to the possibility of adding a

bike or fashion show. She has tenants planning

window displays attractive to bikers.

“I already have tenants accustomed to the

concept that we will market the center that

week to Bike Week visitors,” she said, adding

that prior to 2015, Bike Week was slow for

the center because local residents tend to stay

home rather than fight traffic. “From a retail

perspective, we don’t want that week to be

a slow week. We want that week to be a fun

week to be here.”

LASTING IMPRESSIONS A Lip-Smacking Good Idea15

When visitors came to Daytona Beach for Bike Week, Trails Shopping Center found it was the perfect time to get noticed - promotional products helped do just that!

TREND

Amp up new-hire orientation

Orienta-funEmployee

By Kelli Karpinski

TREND Employee Orienta-fun17

The first days of a new job bring a mix of

emotions, from excitement to trepidation.

They are filled with meeting new people,

following new rules and acclimating to new

cultures.

It’s a time when new employees are most

vulnerable. Employees who don’t feel

welcomed or believe the company fell short

on training may begin to wonder whether

they made the right choice. According to

an onboarding trends report, one-third

of employees are job searching within six

months of taking a new job. Because the

first months are so crucial to an employee’s

success, onboarding and its continual

improvement is a priority in a majority of

organizations, the report says.

1/3(Impact Instruction Group)

of employees are job searching(within six months of taking a new job)

TREND Employee Orienta-fun18

So what are the keys to onboarding success?

Here are a few tips you may want to integrate

into your onboarding program:

Start before they arriveAt 4imprint, acclimation begins at the

face-to-face interview, says Mary Curtin, VP

Administration, 4imprint. A prospective

employee can learn his or her job duties

through a job shadow offered as part of the

interview process. With this knowledge, the

employee can judge whether the job is a

good fit before signing an offer letter.

Once they accept the job, send new hires a

welcome packet outlining what they’ll need their

first day. 4imprint also sends new hires a kit

that reinforces the organization’s core values.

Focus on the peopleWith more than 1,600 employees, North

Carolina’s New Hanover County hires several

people each month. Rather than orienting

employees one at a time or through the use of

technology, the county brings teams together,

from varying departments, putting the focus

on the people more than the information, says

Human Resources Analyst Cheryl Knips.

“We will not take away the in-person

orientation,” she said. “We are in 23

different departments spread out across

miles. Interpersonal relationships are key to

onboarding.”

4imprint gathers new hires into one session,

providing an opportunity for them to meet

and hear a consistent message. Participants

learn company history, as well as the

company’s philosophy, principles and values.

Employee activities are interspersed among

the information sessions. One activity even

hones in on those proverbial butterflies—

employees are encouraged to talk about

what aspects of the new job puts their

nerves on edge.

“We reassure them they’ve made the right choice,” Curtin said.

“We make it interactive and ask questions

throughout the training.”

Example of a new hire kit.

Onboarding success

Have a ball!The thought of employee orientation often

conjures up images of glassy-eyed people

spending time doodling or fighting to stay

awake. Knips relies on a blended learning

approach that gets people moving, feeding

oxygen to their brains, enhancing socialization

and reinforcing important bits of information.

“People who sit for long periods of time tend

to retain less information,” she said. “To

increase retention of the material we present,

we incorporate short games and activities

that are designed to promote teamwork and

collaboration, reinforce concepts learned in

the different segments, and cater to a more

blended approach to our training.”

County employees literally have a ball during

the two-day orientation. Quizzes gauge

employees’ knowledge of the material. Correct

answers are rewarded with cranium-shaped

stress balls from 4imprint, a gift that reinforces

the county’s commitment to employee

wellness. Onboarding culminates with a round

of “County Cranium,” a hybrid of Jeopardy!®

and Who Wants to Be a Millionaire?® The

winning team earns T-shirts.

Some employees pass the game off as “silly,”

Knips says, but their attitude changes as the

game progresses.

“People have displayed their T-shirts on

cubicles showing that they are a winner,” she

said. “I always tell them, ‘You laugh now, but

you’ll want one of these T-shirts.’”

Along with making sessions interactive, Knips

suggests that subject matter experts (SMEs)

need not be presenters. If SMEs are not

engaging and dynamic, they should not lead

presentations, she says.

“If employees can’t stay awake during the

presentation, it doesn’t matter what you say.

They won’t remember it. Those who are good

at presenting can oftentimes present just

about any material. Find out who in your

organization has that skill set and involve

them in orientation.”

TREND Employee Orienta-fun19

Brain Stress Reliever

Reward employees with stress relief!

Michele Jurgilanis shows off her winning T-shirt.

Connect the dotsThe orientation session, held primarily to

ensure all new employees receive consistent

information, is just one part of the onboarding

process. Orientation must be cohesive with

what happens at the department level, where

most of an employee’s onboarding takes place,

Knips said.

“Educate departments on how to successfully

onboard employees, and bring this all together

by involving the department in the new hire

orientation as well,” she said. “This will create

a more engaged employee from the start.”

Never stop learningOnboarding doesn’t end when the orientation

session door closes. Best-in-class organizations

follow up with surveys, evaluations and

personal check-ins to ensure employees retain

what they learned—and continually change

the orientation sessions based on feedback.

Knips tracks common information that is not

retained and finds new ways to present it.

Continual improvement, along with the

interactive games and quizzes, has improved

employees’ knowledge about the county,

Knips says.

“It certainly cut down on the amount of

questions,” she said. “People would come

through orientation, and literally a day later,

we’d get phone calls on something that was

covered 14 hours before. We don’t get that

anymore.”

TREND Employee Orienta-fun20

Check out these promotional product ideas to get your employees on board!

Stick Around USB DriveA Step Ahead Messenger Bag

Pacific Aluminum Sport Bottle

21 DID YOU KNOW?

DID YOU KNOW?

Blue Paper® Infographic

The truth about MillennialsBaby Boomers, move over ... Millennials are the largest group in the U.S. population!

(US Census Bureau Population Estimates, June 2015.)

Amplify analysis based on Pew Research Center generational definitions, January 16, 2015.

Millennials now make up 53.5% of the workforce.

(Pew Research Center, May 2015)

Millennials ALL othergenerations

combined

Get to know the Millennial generation inside and out.

Millennials(1997-1981)

30.9%

BabyBoomers(1964-1946)

28.2%

SilentGeneration

(1945-1928)

10.5% 1.3%

GreatestGeneration(Prior to 1928)

T here are now 6.3 million more Millennials than Baby Boomers.

Gen X(1980-1965)

29.2%

Get tips on how to become an employer of choice for Millennials.

DID YOU KNOW?

22 DID YOU KNOW?

Test your knowledge.

The truth about Millennials

Two-thirds of Millennials have a bachelor’s degree

TRUE FALSE

1

Millennials are narcissistic.

TRUE FALSE

3

Want to know what makes a great workplace for Millennials? Check out the Top 100 Best Workplaces for Millennials list. (4imprint was honored to be included on the list.)

TRUE FALSE

2 In the workforce, Millennials prefer to talk in person rather than use electronic devices.

Answer Key: 1. False (npr) 2. True (Bentley University) 3. False (Huffington Post)

Next Gen

Giveaways

PRODUCT HIGHLIGHT

With 80 million Millennials representing 53 percent of the workforce, it’s time to embrace the next generation of giveaways.

By Suzanne Worwood, VP Merchandising

Charge! In the U.S., 83 percent of Millennials own a

smartphone, according to Razorfish’s Digital

Dopamine report. Want to put your brand in

the right light? Connect to the tech accessories

Millennial team members and customers use

to connect with each other.

The 3-in-1 Noodle Charging Cable is a prime

example. Available in a wide variety of bright

colors, the adapter is something Millennials

will reach for again and again.

Headphones Once reserved for leisure-time activities like

running or listening to music, headphones

are popping up on the bus and subway

(as users drown out ambient noise) and in

a growing number of workplaces, too.

According to FutureSource Consulting,

headphone shipments worldwide grew by

8.5 percent in 2014, with in-ear headphones

representing 6 out of every 10 pairs shipped.

If your team or customers use earbuds on

the go and in the office, the Ear Buds with

Pod Wrap make a perfect giveaway. Ear buds

nestle inside a pod, helping users avoid

annoying headphone tangles. And, with a

logo’d pod, your brand is always within reach.

PRODUCT HIGHLIGHT Next Gen Giveaways24

PRODUCT HIGHLIGHT

3-in-1 Noodle Charging Cable

Open the pod to reveal the ear buds!

Ear Buds with Pod Wrap

Stay fully charged throughout the day with this custom charging-cable adapter.

PRODUCT HIGHLIGHT Next Gen Giveaways25

PRODUCT HIGHLIGHT

Removable spoon in the mug handle!Tech Charger Tattoos

Tech tattoos power your message.

Tech Tattoos

Tech Charger Tattoos

Tattoo their technology with your company logo!

Tech Tattoos Millennials trust their social networks more

than they trust advertising and commercial

messages, according to an eMarketer

interview with Nora Ganim Barnes, director

of the Center for Marketing Research at the

University of Massachusetts Dartmouth.

That makes tech decals a subtle, yet powerful

marketing giveaway. Tech Tattoos, sheets of

removable decals, let customers show how

much they love your brand. And, no sticky

residue means your brand won’t scar their

devices, so you’ll stay in their good graces.

Tech Charger Tattoos take a similar approach.

These removable decals give basic tech

chargers a little attitude and help keep your

brand top of mind for Millennials. Giveaways

like these are perfect for local restaurants,

coffee shops, laundromats and other local

businesses that benefit from word-of-mouth

referrals.

PRODUCT HIGHLIGHT Next Gen Giveaways26

Hang In There Lanyard with Reflective Stitching

Polyclean Sport Bottle

Salad Shaker Set

PRODUCT HIGHLIGHT

Wellness One of the best ways to connect with Millennials

is to connect with their health and wellness

goals. Nearly two out of three (62 percent)

Millennials say healthy living is one of their top

goals, according to Principal Financial Group’s

Millennial Research Study. Support their

healthy lifestyle with giveaways that relate.

For example, encourage Millennials to drink

more water with the Polyclean Sport Bottle.

Or, help them eat more healthfully on the go

with this Salad Shaker Set. These make

great welcome gifts for sports clubs, gyms,

specialty stores or corporate wellness

programs/promotions.

Personal Safety Having grown up in an era that included

terrorism and shootings on college campuses,

it may be no surprise that Millennials cited

personal safety as a top concern in the 2007

Millennial Values research study.

Whether you serve Millennials on a college

campus or are welcoming them into your

workplace, handing out name badges

accompanied by the Hang In There Lanyard

with Reflective Stitching is an effective way

to show Millennials’ personal safety is on

your radar.

If you’re planning to recruit, on-board,

recognize or build your Millennials team,

choosing promotional products that fit their

lifestyles will help set you apart.

Great for corporate wellness

programs!

Custom lanyards to accompany name badges.

PROMO HUNT

Promotional Products are EVERYWHEREEverywhere you turn, our world is filled with promo products ... can you spot them?

Test your skills by finding the 17 promotional items in this party scene.

27 PROMO HUNT

Promo product example

REMARKABLE MOMENT

Caring Commitment

By Cheryl Sina

For many children, sweet dreams follow

a bedtime story told while cuddling in

cozy pajamas. That’s not usually the case

for children in crisis. These are the children

who lack the essentials in life—like sleep—

much less extras, like books and warm

pajamas. Eighty-five year old Graciela Lopez

and the Angel Heart Pajama Project set out

to change this.

Despite hardships in life, Lopez always found

the money to give her children new pajamas

and a book for the holidays (and special

occasions like birthdays). Many years later,

the family sought to share their tradition

with children in need by launching the Angel

Heart Pajama Project. Lopez knew that her

efforts could not only treat children to what

may be a luxury to them, but could

improve physical and mental health,

academic performance and behavior.

Co-founder Maria Patterson said promotional

products helped establish the project’s brand.

“Our 4imprint T-shirts [through the onebyone®

program] were essential because we were

such a young organization with nothing to

brand ourselves. Volunteers now wear the

T-shirts with their own pajama pants to all

community book and pajama drives.” In

addition to building buzz, the T-shirts were

given to thank volunteers for their efforts.

While wearing the T-shirts for sew-a-thon

media coverage, volunteers helped surpass

the event goal by sewing 300 pairs of pajamas.

In 19 months, Angel Heart volunteers have

distributed 2,500 pajama-and-book sets to

Arizona youth.