Sources1. U.S. Interim Projections by Age, Sex, Race and Hispanic Origin. Washington, DC: U.S. Census Bureau; 2004. Available at: http://www.census.gov/ipc/www/usinterimproj. Accessed July 13, 2006.2. Horovitz, Bruce. "Big-spending Baby Boomers Bend the Rules of Marketing - USATODAY.com." Big-spending Baby Boomers Bend the Rules of Marketing - USATODAY.com. N.p., 16 Nov. 2010. Web. 23 Sept. 2013.3. "How to Market to Baby Boomers: 3 Tips." Yahoo Small Business Advisor. N.p., 21 Feb. 2013. Web. 23 Sept. 2013. <http://smallbusiness.yahoo.com/advisor/market-baby-boomers-3-tips-021501562.html>.4. "Marketing to Women Baby Boomers." Marketing to Women. N.p., n.d. Web. 25 Sept. 2013. <http://www.web-design-for-women.com/marketing-to-women-baby-boomers.html>.5. "Marketing to Today's 65-plus Consumers." AdWeek. N.p., 27 July 2009. Web. 23 Sept. 2013. <http://www.adweek.com/news/advertising-branding/marketing-todays-65-plus-consumers-99953>.6. "Recession Turns a Graying Office Grayer." Pew Social Demographic Trends RSS. N.p., 3 Sept. 2009. Web. 23 Sept. 2013. <http://www.pewsocialtrends.org/2009/09/03/recession-turns-a-graying-office-grayer/3/>.7. Medical Never-Never-Land: 10 Reasons Why America Is Not Ready for the Coming Age Boom. Washington, DC: Alliance for Aging Research; 2002.8. Freeman, Karla. "Attract the Baby Boomer Market." Green Industry Pros. N.p., 13 Mar. 2013. Web. 25 Sept. 2013. <http://www.greenindustrypros.com/article/10893841/attract-the-baby-boomer-market?page=2>.

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Marketing to Baby Boomers

It’s time to start recognizing some important birthdays. Get it right, and your company will be celebrating for years to come.

How to reach them

65 and celebrating !

Marketing snapshot

Baby Boomers are ...

Online

Meet the Baby Boomers

Born between 1946 &1964... or 76 million people

That’s the largest group in history!

The 1st Boomer turned 65!

2011JANUARY 1ST

10,000 Boomers turned 65

every day.

2012IN

Boomers will make up 35% of the U.S.

population.

2015BY

Boomers spent

$2.9 Trillionin 2012

Boomers own more than

3/4 of America’s wealth

Think young60% of

Boomers feel younger than their actual

age.

Think meaningful connections

balanced life

choicesactive

health Help them see how they're

making a difference.

Think the greater good

A Quick Snapshot

Less than 5%

of advertisingtargets Baby Boomers.

8 in 10Baby Boomers

feel advertising they see is targeted to younger consumers.

Firs

t steps on the m

oon

Civil Rights

Vietnam

Wom

en’s Movement

Every year Boomers outspend other generations on

consumer goods by

$400 Billion

25% of Boomers value spending time with

grandchildren.

They’re the biggest buyers of technology and cars.

They account for 80% of all luxury travel spending.

27.4 million people 55+

use social networking

19 million of those

use Facebook®

Spending money Enjoying family

25%U.S.

population

A generation defined by ...