404006 1 Module 4 Assignment

8/10/2019 404006 1 Module 4 Assignment

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University of San Carlos

P. Del Rosario Street

Cebu City

Department of Business AdministrationSchool of Business and Economics

A Book Revie on!

Strategic Management: Theory and Practice, 3e

John Parnell

"n Partial #ulfillment of the Re$uirements of

BA%&&&%A% Strate'ic (ana'ement&)!*)%&+!)) , (- , R/0+(C , &stSemester A1 +)&/%+)&2

Submitted by!R345"C -"65E7 C. DE6#"7

Submitted to!RACE (AR"E 5. 6APE

September &89 +)&/

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B33; RE5"E- PAPER

7ame of Student! Delfin9 Ro>vic -ilven ====================== Date! September &89 +)&/=

A. E7ERA6 #EA?URES 3# ?@E B33;!

?itle of the Book! Strate'ic (ana'ement! ?heory and Practice============================

7ame of Authors! Dr. ohn A. Parnell===============================================

Place of Publication! 2&& 7atorp Blvd.9 (ason9 3@ /2)/)9 USA=========================7ame of Publisher! Cen'a'e 6earnin'===============================================

Copyri'ht Date! +))============================================================

?otal 7o. 3f Pa'es! 2&+ pa'es =====================================================

B. SPEC"A6 #EA?URES 3# ?@E B33;!

Preface:Strate'ic (ana'ement! ?heory and Practice *e provides a detailed9 yet hi'hly readable

efficient presentation of the strate'ic mana'ement field. Concepts are addressed se$uentially9from eternal and internal analysis to strate'y formulation9 strate'y eecution9 and strate'ic

control.?his tet dras from all functional areas of business and presents a cohesive strate'icmana'ement model from a top%level strate'ic perspective. "t is most useful for students ith

back'rounds in related fields such as mana'ement9 marketin'9 finance9 accountin' and

economics.

Authors Background! Dr. ohn A. Parnell currently serves as the -illiam @enry Belk

Distin'uished Professor of (ana'ement at the University of 7orth Carolina at Pembroke. @e

completed the BSBA9 (BA9 and (AEd de'ree from East Carolina University9 EdD de'ree fromCampbell University9 and the PhD de'ree from the University of (emphis. Dr. Parnell is a

reco'ni>ed authority in the field9 havin' published more than +)) articles9 cases9 proceedin's9

books9 and book chapters in strate'ic mana'ement and related fields.

Table of Contents! ?he ?able of Contents consists of 0 pa'es. "t has &2 chapters9 and there are

cases at the end of the book.

List of Figures! ?he book does not have a 6ist of #i'ures9 but it uses fi'ures on its tet.

List of Tables! ?he book does not have a 6ist of ?ables9 but it uses tables on its tet.

Glossary:?he book has a short 'lossary of / pa'es.

Index! ?he books has &) pa'es of "ndees.

Aendix:?he book has an appendi of &2 pa'es9 this contains Case Analysis9 Real% time cases9and ?raditional cases.

Bibliograhy! ?he book has no biblio'raphy.

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C. SU((AR1!

Chapter /! Eternal Environment

#our macroenvironmental forces affect every industry!

Political%le'al forces include various forms of le'islation and Fudicial rulin's9 such as the

decisions of various commissions and a'encies at all levels of 'overnment.

Economic forces include the effects of elements such as DP9 inflation9 interest rates9 and

echan'e rates.

Social forces includes traditions9 values societal trends9 and a societyGs epectations of business.

?echnolo'ical forces include such factors as the "nternet9 as ell as scientific improvements and

innovations that affect firm operations and products and services in a 'iven industry.

Althou'h each industry is affected by all four sets of macroenivronmental forces9 the relative

influence of the four forces can vary substantially by industry. Environmental scannin' is the

process of researchin' and analy>in' macroenivronmental chan'es.

Chapter 0! Corporate%6evel Strate'ies

?o key sets of strate'ic decisions must be made at the corporate level. #irst9 top eecutives

must identify the corporate profile and determine hether the firm ill operate in a sin'le

business9 in more than one related business9 or in more than one unrelated business. Benefits and

shortcomin's are associated ith each profile option.

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Second9 strate'ic mana'ers must select a corporate strate'y from amon' these basic choices!

'roth9 stability9 or retrenchment. Additional alternatives associated ith 'roth and

retrenchment strate'ies must also be addressed. A firm may choose a form of corporate

restructurin' to support strate'ic attempts to revive in competitiveness and performance.

Portfolio frameorks such as the BC matri can assist corporate eecutives in mana'in' the

relationships amon' the firmGs business units. "n doin' so9 eecutives must determine the etent

to hich the firm ill involve itself in business operations.

lobal concerns represent a key consideration at the corporate strate'y level. ?he three broad

options ran'e from conservative to a''ressive9 each ith advanta'es and disadvanta'es9

dependin' on the level of international involvement desired.

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roup 9 but in our book the topics covered for me here only the roth Strate'ies of

@ori>ontal and 5ertical "nte'ration9 etc. Chapter 0 included Stability9 and Retrenchment

Strate'ies. ?he book discussed Corporate%6evel Strate'ies first before Business Unit Strate'ies9

and #unctional Strate'ies9 unlike our book hich it is presented in the reverse order.

" ould recommend this book to be used as a tet book. 3verall it is 'reat and easy to

understand.

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404006 1 Module 4 Assignment